Porsche Cars North America Experience Center and Headquarters 243
Atlanta, Georgia, USA
The design of Porsche’s new experience center
courtyard, includes six driving modules
The contemporary, naturally illuminated
and headquarters combines ofﬁce, training
designed to demonstrate the capabilities
ofﬁce space encourages collaboration
and driving functions into one sleek, high-
of different Porsche models. Classic and
and creativity among Porsche staff. A
performance facility that encapsulates the
modern Porsches are on display in a classic
13,000-sq.-ft. business center features
essence of the company’s brand.
state-of-the-art conference rooms and
Bringing together 450 Porsche employees
Visitors can see historic Porsches undergoing
from ﬁve divisions of the company, the facility
renovations with vintage German parts
Located on a former automobile production
serves as a new destination for partners,
at the restoration center. In the design
facility adjacent to Hartsﬁeld-Jackson
customers and car enthusiasts.
studio, customers can virtually create their
Atlanta International Airport, the building
dream cars with fully customizable options.
and test track are a prominent symbol
An estimated 30,000 guests are expected
Restaurant 356, named after the ﬁrst
of the Porsche brand to passengers on
to visit the Porsche Experience Center (PEC)
production Porsche, offers diners a front row
arriving and departing ﬂights. The facility
each year. By integrating a 1.6-mile driver
seat to the test track. The center also includes
is expected to catalyze development in the
track into the lower levels of the ofﬁce building
a driving simulator lab.
and weaving in subtle motor-sport-related
◄ view to north entry
cues, the design immerses visitors in the
Designed for LEED Silver certiﬁcation, the
Porsche experience while demonstrating
building’s east-west exposures eliminate
the unique capabilities of its sports cars.
glare. The north-south curtain walls maximize
The track, which runs through the facility’s
natural light and minimize solar heat gain.
2015 design annual
260,000 sq. ft. / 24,160 sq. m.