New Atlanta Stadium 185
Atlanta, Georgia, USA
The stadium interior offers fans an immersive,
platforms throughout the stadium offer
creates an exceptional game-day experience
technology-driven game-day experience.
ﬂexible opportunities for teams and sponsors
Seats: 71,000 for NFL games /
for fans and an iconic architectural landmark
A wide variety of seating options provide
to display targeted programmable content on
32,456 for MLS games
for the city.
fans with different ticket prices, vantage
points, degrees of service and amenities. A Completion: 2017
Designed as a signature element rather than
360-degree HD halo video board built into the
In addition to serving as an anchor for
a utilitarian cover, the New Atlanta Stadium’s
roof offers clear views from every seat. Other
the downtown tourist and entertainment
retractable roof provides a radical departure
amenities include a technology lounge, a 100-
district, the stadium will catalyze changes in
from the kinetic roofs of other sports facilities.
yard bar and ﬂoor-to-ceiling windows offering
neighborhoods surrounding the development.
Derived from the shape of a falcon’s wing,
views of downtown Atlanta.
The project team’s focus on sustainable
a reference to the Atlanta Falcons National
◄ stadium interior
design, construction and operations extends
Football League team, the roof features eight
Designed for ﬂexibility, the stadium can be
into the community through the creation of
triangular panels that wrap the stadium and
quickly reconﬁgured to accommodate games
urban farms and open recreation spaces.
move in unison along individual tracks. This
for Atlanta’s new Major League Soccer
allows the roof to open and close like a camera
franchise. Retractable seats surrounding
HOK is collaborating on the design with
aperture. Exterior lighting can easily change
the ﬁeld allow fans to get close to the action
tvsdesign, Goode Van Slyke Architecture and
the color of the transparent facade.
for both football and soccer. Digital media
Stanley Beaman & Sears.
2015 design annual
The design of the New Atlanta Stadium
2 million sq. ft. / 185,800 sq. m.