case study Eli Lilly and Company Headquarters Lobby Indianapolis, IN | Size: 18,000 SF
Lilly’s brand comes alive as employees and visitors step through the front door of the Lilly Corporate Center. They are greeted by a dramatic, mixed-media presentation of words, pictures and images that transform the lobby into a powerful symbol of the noble Lilly mission and its timeless character. Three-dimensional, larger-than-life exhibits superimposed on the existing lobby convey the essence of Lilly’s brand. A 12-foot metal sculpture and story table depicting one of the first children treated with Lilly insulin create a focal point. The sculpture is the hub from which the Life, Science and Horizons halls extend to evoke different facets of the brand. Overhead, a ring brings together the mysteries of life, the molecules resulting from research, and the medicines resulting from development. The process-to-patentto-patient journey is represented while the backlit glow of translucent colors falls onto the abstracted sculpture as well as the shoulders of the observer.
Featured in segdDesign magazine, May 2008
For more information on HOK Graphics, contact Julie Maggos: julie.maggos@hok.com