Coming home –
Photography at Meubitrend, Oss www.hoii.nl 1
Welcome to the majestic world of Hoii.
Following in the footsteps of our ancestors, our designers have been traveling the world for years. During these journeys they have been in search of hidden interior treasures such as extraordinary design, vibrant textiles and authentic craftsmanship with royal allure. During these journeys, our designers have gained an endless amount of inspiration. These experiences are cherished and translated into memorable stories, when Coming home. We would like to take you on a journey through the world of Hoii.
The brand was founded in 2021, but the story behind Hoii began decades ago. Hoii is part of a large family business where passion for textiles and interior design come together. Conveying the luxurious feeling is the main focus of our team. Every collection of cushions is inspired by our many journeys.
As a brand, we are inspired by different cultures, architecture, art and trends within the interior and fashion industry. Every year, these sources of inspiration are translated into a spring and autumn collection.
FOLLOW
–With love, Team Hoii
Fall in love with the warm colours, vibrant dessins, extraordinary details and handmade finishing. The cushions of Hoii are manufactured through authentic craftsmanship. All cushions are hand-filled with a natural feather filling in our warehouse in the Netherlands.
With the products of Hoii we want to give you a feeling of coming home. Coming home is a luxurious moment with the ambiance and warmth of Hoii.
OUR JOURNEY & BE INSPIRED BY THE WORLD OF HOII.
–BRANDSTORY
FREDERIQUE 45X60 CM CHIVE ADRIANE 45X45 CM PUMICE STONE
2 3
ESTELLA 40X60 CM PUMICE STONE FERNANDO 40X60 CM CHIVE
SALON
RESIDENCE
ANNABELLA150X200 CM MILITARY OLIVE –CHAPTER I –
4
In the past, pied-de-poule symbolized wealth and the upper class; this was the outspoken design of the British Royals. Only from the 1950’s to the present day the iconic pied-de-poule has become an integral part of the street scene. Today, this iconic pattern is not only seen in the fashion industry, but is also making it’s way into interior design. The distinctive print in black and white is absolutely iconic in your home.
ICONIC PATTERNS
PHILIPPE 30X50 CM RAVEN PHILIPPE 45X45 CM RAVEN NANCY 30X50 CM MOUNTAIN VIEW NANCY 45X45 CM MOUNTAIN VIEW
CHLOE 50X50 CM RAVEN CHARLOTTE 30X50 CM RAVEN CHARLOTTE 40X60 CM RAVEN
–CHAPTER II –7
ELEO NOR A EVITA ELISA BETH
ELEONORA 45X45 CM PUMICE STONE ELISABETH 45X45 CM TOBACCO BROWN EVITA 45X45 CM PUMICE STONE – CHAPTER III –8 9
DYNAMIC FRANCESCO 30X50 CM POTTER’S CLAY CHLOE 30X50 CM POTTER’S CLAY ESTELLA 40X60 CM POTTER’S CLAY LEONARDO 45X45 CM POTTER’S CLAY LORENZO 45X45 CM RAVEN MODERN CHLOE 50X50 CM POTTER’S CLAY FRANCESCO 45X45 CM POTTER’S CLAY LORENZO 30X50 CM POTTER’S CLAY –CHAPTER IV –11 10
Because of the many years of experience, quality to us is one of the most important values in the interior branche. Our products are produced through authentic craftsmanship. Many finishings are embroidered and made by hand.
Hand made
FLORETTE 45X45 CM MOUNTAIN VIEW NICOLA 30X50 CM TOBACCO BROWN CHLOE 50X50 CM MOUNTAIN VIEW NANCY 30X50 CM MOUNTAIN VIEW NICOLA 45X45 CM TOBACCO BROWN –CHAPTER V –12 13
NEVER
MARLENE 45X45 CM MUTED CLAY YVETTE 45X45 CM MOUNTAIN VIEW 14 15
ENOUGH FLOWERS
The products of Hoii consist of several warm colours and create an attractive colour palette. The combination of the coordinated colour tones with the various shapes and textures makes this the crème de la crème of Hoii.
–CHAPTER VI –17 16
SELENE 40X60 CM PUMICE STONE
VALENTINA VALENTINA 45X45 CM TOBACCO BROWN
CHLOE 30X50 CM TOBACCO BROWN CHLOE 50X50 CM TOBACCO BROWN 18 19
C hloe
DON’T JUST LIVE, Bloom
ADELE 45X45 CM TOBACCO BROWN LYDIA 45X45 CM TOBACCO BROWN CHLOE 50X50 CM MERLOT –CHAPTER VII –
20 21
BELLONA 45X45 CM RAVEN CHLOE 50X50 CM RAVEN MILITARY Olive LORENZO 45X45 CM MILITARY OLIVE LORENZO 30X50 CM MILITARY OLIVE LEONARDO 45X45 CM MILITARY OLIVE LEONARDO 30X50 CM MILITARY OLIVE ISABELLA 150X200 CM MILITARY OLIVE –CHAPTER VIII –23
La Vie en Voyage
CHLOE 30X50 CM MILITARY OLIVE CHLOE 50X50 CM TOBACCO BROWN CHLOE 50X50 CM MILITARY OLIVE GENEVIEVE 45X45 CM RAVEN 24 25
PATTERNS Patterns CHLOE 30X50 CM RAVEN LEONARDO 30X50 CM RAVEN FRANCESCO 45X45 CM MILITARY OLIVE LORENZO 30X50 CM RAVEN CHLOE 50X50 CM RAVEN LEONARDO 45X45 CM RAVEN FRANCESCO 30X50 CM MILITARY OLIVE LORENZO 45X45 CM RAVEN – CHAPTER IX –26 27
NANCY 45X45 CM MOUNTAIN VIEW FERNANDO 40X60 CM CHIVE ESTELLA 40X60 CM MOUNTAIN VIEW FREDERIQUE 40X60 CM CHIVE NATALIE 45X45 CM PUMICE STONE –CHAPTER X –29 28
PER SEMPRE ROMAIN 45X45 CM PUMICE STONE REINE 40X60 CM PUMICE STONE CHLOE 30X50 CM PUMICE STONE CHLOE 50X50 CM PUMICE STONE – CHAPTER XI –31 30
C’EST ART
Vintage is back in a new way. The feeling of traveling in time makes people create eclectic atmospheres in their interiors. Modern prints combined with traditional texiles. Velvet combined with corduroy and cotton. With this mix of different styles you can create art in your home. A piece of art on your fauteuil? Cushion Darci is more like a painting in the shape of a cushion.
DARCI 45X45 CM INSIGNIA BLUE
ESTELLA 40X60 CM MOUNTAIN VIEW ESTELLA 40X60 CM INSIGNIA BLUE ESTELLA 40X60 CM PUMICE STONE –CHAPTER XII –33 32
ESTELLA 40X60 CM TOBACCO BROWN ESTELLA 40X60 CM MERLOT ESTELLA 40X60 CM POTTER’S CLAY ANTOINETTE 45X45 CM POTTER’S CLAY LUCIE 45X45 CM TOBACCO BROWN NICOLA 30X50 CM TOBACCO BROWN AMELIE 45X45 CM MERLOT BELLONA 45X45 CM SEMOLINA CHLOE 50X50 CM POTTER’S CLAY –CHAPTER XIII –JadoreMerlot ‘ 35 34
PERRINE PERRINE 40X60 CM INSIGNIA BLUE –CHAPTER XIV –36 37
QBOUQUET EN FLEUR
The world is blooming, just like our dessins. The rosy tones and organic shapes of blossoms are the inspiration for these cushions. The soft spring colour muted clay is a real addition to our summer colour palette.
MARIE-CLAIRE 40X60 CM MUTED CLAY CHLOE 50X50 CM MUTED CLAY
CAMILLA 40X60 CM PUMICE STONE – CHAPTER XV –39 38
LOTIS
BLUE APHRODITE
SNOW WHITE
GISELLE 45X45 CM INSIGNIA BLUE BARON 45X45 CM INSIGNIA BLUE LAURENCE 40X60 CM PUMICE STONE ESTELLA 40X60 CM INSIGNIA BLUE CHLOE 50X50 CM PUMICE STONE NADINE 45X45 CM INSIGNIA BLUE –CHAPTER XVI –40 41
40X60 CM INSIGNIA
40X60 CM
BERNARD 45X45 CM INSIGNIA BLUE
VERONA 45X45 CM TOBACCO BROWN CHLOE 50X50 CM GOLDEN GLOW
PHOENIX 45X45 CM GOLDEN GLOW BRUCIE 45X45 CM CALLA GREEN CHLOE 50X50 CM POTTER’S CLAY BIJOU 45X45 CM MERLOT
– CHAPTER XVII –42 43
POSEIDON 45X45 CM GOLDEN GLOW CHLOE 30X50 CM MERLOT
Sand Nudes
MONET 45X45 CM PUMICE STONE –CHAPTER XVIII –44
JEAN 45X45 CM GANACHE ADRIANE 45X45 CM PUMICE STONE
Lotis
–CHAPTER XIX –
APHRODITE 40X60 CM SNOW WHITE LOTIS 40X60 CM INSIGNIA BLUE APHRODITE 46 47
SUSTAINABILITY
Coming home is a luxurious moment with the ambiance and warmth of Hoii. In addition to ambiance and warmth, we also like to come home “consciously”. Aware of our ecological footprint and it’s impact on the world. Therefore we are constantly working on making Hoii more sustainable. This includes the entire process from cotton to the finished product. We want to contribute to a more sustainable world.
Our principles
To be transparent and provide a good working and living environment, not only for our own employees but also for our suppliers. We have been working closely with our long-term partners in the Far East for years. We are very aware of social compliance and ensure that our partners in the Far East are encouraged through audits to continue to meet our requirements within working and environmental conditions. We are proud to tell you that, at Hoii, we are members of Amfori BSCI & Amfori BEPI.
The Amfori BSCI code of conduct is based on important international employment standards for the protection of employees’ rights, such as conventions and declarations of the International Labour Organisation.
United Nations Guiding Principles on Business & Human Rights and Guidelines for Multinational Enterprises of the Organisation for Economic Co-operation and Development.
In addition to the well-being of our employees, partners and suppliers, we are also concerned with actively addressing environmental challenges. Established in 2013, Amfori BEPI offers a comprehensive range of services that enable companies to drive targeted environmental improvements in their supply chain and act in a goal-oriented manner.
High quality and safe products
Hoii wants to be able to say with certainty that we offer a good and safe product. That is why a certain number of products are Oeko-Tex Standard 100 certified. The Oeko-Tex Standard 100 is a worldwide certification system for both resources and textile products. At Hoii, it concerns both the cushion cover as well as the inner cushion.
Our entire production process is tested so that we can say with assurance that our products are harmless to humans. Our products are tested for compliance with the legal rules and regulations concerning environmentally harmful substances such as heavy metals, harmful dyes and plant protection products.
CHLOE 30X50 CM MOUNTAIN VIEW MABELLE 45X45 CM POTTER’S CLAY CHLOE 50X50 CM POTTER’S CLAY CHLOE 50X50 CM MOUNTAIN VIEW
48 49
CUSHIONS & PLAIDS
Adele 45X45 CM | TOBACCO BROWN 100% POLYESTER 8714165642259
Adriane 45X45 CM | PUMICE STONE 100% POLYESTER 8714165642266
Amelie 45X45 CM | MERLOT 100% POLYESTER 8714165642235
Amelie 45X45 CM | TOBACCO BROWN 100% POLYESTER 8720367906266
CM | SEMOLINA
VISCOSE, 45% COTTON
| INSIGNIA BLUE
| MERLOT
| CALLA GREEN
Annabella
150X200 CM | MILITARY OLIVE 60% COTTON, 40% ACRYL 8720367912496
Annabella 150X200 CM | POTTERS CLAY 60% COTTON, 40% ACRYL 8720367912519
Annabella 150X200 CM | PUMICE STONE 60% COTTON, 40% ACRYL 8720367912502
Annabella 150X200 CM | RAVEN 60% COTTON, 40% ACRYL, 8720367912489
Camilla
CM | PUMICE STONE
COTTON, 20% LINEN
Charlotte 30X50 CM | RAVEN 41% VISCOSE, 40% COTTON
Charlotte 40X60 CM | RAVEN
VISCOSE, 40% COTTON
POLYESTER 8720367904897
Chloe 30X50 CM | GOLDEN GLOW 80% VISCOSE, 20% POLYESTER
Antoinette 45X45 CM | POTTER’S CLAY 100% POLYESTER 8714165642242
Aphrodite 40X60 CM | SNOW WHITE 100% COTTON 8714165114558
Baron 45X45 CM | INSIGNIA BLUE 100% POLYESTER 8714165647629
Bellona
CM | RAVEN 55% VISCOSE, 45% COTTON 8720367904866
Chloe 30X50 CM | INSIGNIA BLUE 80% VISCOSE, 20% POLYESTER 8714165642174
Chloe 30X50 CM | MERLOT 80% VISCOSE, 20% POLYESTER 8714165642167
Chloe 30X50 CM | MILITARY OLIVE 80% VISCOSE, 20% POLYESTER 8714165649340
Chloe 30X50 CM | MOUNTAIN VIEW 80% VISCOSE, 20% POLYESTER
Bellona 45X45
55%
8714165647612
8714165647605
8714165647636
8720367904859 Bernard 45X45 CM
100% POLYESTER
Bijou 45X45 CM
100% POLYESTER
Brucie 45X45 CM
100% POLYESTER
40X60
80%
8714165645613
41%
19%
8714165647872
8714165642181
19% POLYESTER 8720367904903
45X45
50 51
CUSHIONS
Chloe
30X50 CM | MUTED CLAY 80% VISCOSE, 20% POLYESTER
8714165647889
Chloe
30X50 CM | POTTER’S CLAY 80% VISCOSE, 20% POLYESTER
8714165642150
Chloe 30X50 CM | PUMICE STONE 80% VISCOSE, 20% POLYESTER 8714165642143
Chloe
30X50 CM | RAVEN 80% VISCOSE, 20% POLYESTER 8720367904804
Chloe 50X50 CM | PUMICE STONE 80% VISCOSE, 20% POLYESTER 8714165642082
Chloe 50X50 CM | RAVEN 80% VISCOSE, 20% POLYESTER 8720367904798
Chloe 50X50 CM | TOBACCO BROWN 80% VISCOSE, 20% POLYESTER 8714165642075
Darci 45X45 CM | INSIGNIA BLUE 100% COTTON 8714165642358
Chloe
30X50 CM | TOBACCO BROWN 80% VISCOSE, 20% POLYESTER
8714165642075
Chloe 50X50 CM | GOLDEN GLOW 80% VISCOSE, 20% POLYESTER 8714165647858
Chloe 50X50 CM | INSIGNIA BLUE 80% VISCOSE, 20% POLYESTER 8714165642112
Chloe 50X50 CM | MERLOT 80% VISCOSE, 20% POLYESTER 8714165642105
Eleonora 30X50 CM | PUMICE STONE 100% POLYESTER 8720367906198
Eleonora 45X45 CM | PUMICE STONE 100% POLYESTER 8714165648985
Elisabeth 30X50 CM | TOBACCO BROWN 100% POLYESTER 8720367906181
Elisabeth 45X45 CM | TOBACCO BROWN 100% POLYESTER 8714165648961
Chloe
50X50 CM | MILITARY OLIVE 80% VISCOSE, 20% POLYESTER
8714165649326
Chloe 50X50 CM | MOUNTAIN VIEW 80% VISCOSE, 20% POLYESTER 8714165642129
Chloe 50X50 CM | MUTED CLAY 80% VISCOSE, 20% POLYESTER 8714165647865
Chloe 50X50 CM | POTTER’S CLAY 80% VISCOSE, 20% POLYESTER 8714165642099
Estella
40X60 CM | INSIGNIA BLUE 70% VISCOSE, 30% COTTON 8714165642457
Estella
40X60 CM | MERLOT 70% VISCOSE, 30% COTTON 8714165642488
Estella
40X60 CM | MOUNTAIN VIEW 70% VISCOSE, 30% COTTON 8714165642471
Estella
40X60 CM | POTTER’S CLAY 70% VISCOSE, 30% COTTON 8714165642464
52 53
CUSHIONS & PLAIDS
Giselle 45X45 CM | INSIGNIA BLUE 100% COTTON 8714165643881 Isabella 150X200 CM | MILITARY OLIVE 60% COTTON, 40% ACRYL 8720367912472 Isabella 150X200 CM | POTTER’S CLAY 60% COTTON, 40% ACRYL 8720367913325 Isabella 150X200 CM | RAVEN 60% COTTON, 40% ACRYL 8720367912465 Leonardo 45X45 CM | MILITARY OLIVE 100% POLYESTER 8720367912175 Leonardo 45X45 CM | POTTER’S CLAY 100% POLYESTER 8720367912182 Leonardo 45X45 CM | RAVEN 100% POLYESTER 8720367912168 Leonardo 30X50 CM | RAVEN 100% POLYESTER 8720367912199 Jean 45X45 CM | GANACHE 100% POLYESTER 8714165644444 Laurence 40X60 CM | PUMICE STONE 94% COTTON, 4% VISCOSE & 2% POLYESTER 8714165649081 Leonardo 30X50 CM | MILITARY OLIVE 100% POLYESTER 8720367912205 Leonardo 30X50 CM | POTTER’S CLAY 100% POLYESTER 8720367912212 Genevieve 45X45 CM | RAVEN 100% POLYESTER 8714165649067 Fernando 40X60 CM | CHIVE 100% COTTON 8714165648886 Florette 45X45 CM | MOUNTAIN VIEW 100% COTTON 8714165642341 Francesco 30X50 CM | POTTER’S CLAY 100% POLYESTER 8720367912410 Francesco 45X45 CM | POTTER’S CLAY 100% POLYESTER 8720367912397 Francesco 30X50 CM | MILITARY OLIVE 100% POLYESTER 8720367912403 Frederique 40X60 CM | CHIVE 100% COTTON 8714165648909 Francesco 45X45 CM | MILITARY OLIVE 100% POLYESTER 8720367912380 Estella 40X60 CM | PUMICE STONE 70% VISCOSE, 30% COTTON 8714165642440 Estella 40X60 CM | TOBACCO BROWN 70% VISCOSE, 30% COTTON 8714165642433 Evita 45X45 CM | PUMICE STONE 100% POLYESTER 8714165649005 Evita 30X50 CM | TOBACCO BROWN 100% POLYESTER 8720367906204
54 55
CUSHIONS
Marie-Claire 40X60 CM | MUTED CLAY 100% COTTON 8714165649135 Marlene 45X45 CM | MUTED CLAY 100% COTTON 8714165649111 Monet 45X45 CM | PUMICE STONE 55% COTTON, 45% VISCOSE 8714165642525 Nadine 30X50 CM | INSIGNIA BLUE 100% POLYESTER 8714165643225 Nadine 45X45 CM | INSIGNIA BLUE 100% POLYESTER 87141656423188 Nancy 45X45 CM | MOUNTAIN VIEW 100% POLYESTER 8714165643171 Natalie 30X50 CM | PUMICE STONE 100% POLYESTER 8714165643201 Natalie 45X45 CM | PUMICE STONE 100% POLYESTER 8714165643164 Nicola 30X50 CM | TOBACCO BROWN 100% POLYESTER 8714165643195 Nicola 45X45 CM | TOBACCO BROWN 100% POLYESTER 8714165643157 Perrine 40X60 CM | INSIGNIA BLUE 55% VISCOSE, 45% COTTON 8714165641948 Nancy 30X50 CM | MOUNTAIN VIEW 100% POLYESTER 8714165643218 Mabelle 45X45 CM | POTTER’S CLAY 100% COTTON 8714165642365 Leonelle 30X50 CM | PUMICE STONE 75% POLYESTER, 25% VISCOSE 8714165642303 Leonelle 45X45 CM | PUMICE STONE 75% POLYESTER, 25% VISCOSE 8714165642297 Lorenzo 30X50 CM | MILITARY OLIVE 100% POLYESTER 8720367912328 Lorenzo 30X50 CM | RAVEN 100% POLYESTER 8720367912311 Lorenzo 30X50 CM | POTTER’S CLAY 100% POLYESTER 8720367912335 Lorenzo 45X45 CM | POTTER’S CLAY 100% POLYESTER 8720367912304 Lorenzo 45X45 CM | MILITARY OLIVE 100% POLYESTER 8720367912298 Lorenzo 45X45 CM | RAVEN 100% POLYESTER 8720367912281 Lotis 40X60 CM | INSIGNIA BLUE 100% COTTON 8714165648923 Lucie 45X45 CM | TOBACCO BROWN 55% COTTON, 45% VISCOSE 8714165643874 Lydia 45X45 CM | TOBACCO BROWN 100% COTTON 8720367905795
56 57
CUSHIONS
Philippe 30X50 CM | RAVEN 84% POLYESTER, 16% COTTON 8720367906235 Philippe 45X45 CM | RAVEN 84% VISCOSE, 16% COTTON 8720367906242 Phoenix 45X45 CM | GOLDEN GLOW 100% POLYESTER 8714165649029 Reine 40X60 CM | PUMICE STONE 55% VISCOSE, 45% COTTON 8714165639907 Romain 45X45 CM | PUMICE STONE 55% VISCOSE, 45% COTTON 8714165639891 Valentina 45X45 CM | TOBACCO BROWN 100% POLYESTER 8720367912090 Yvette 45X45 CM | MOUNTAIN VIEW 100% COTTON 8714165643867 Poseidon 45X45 CM | GOLDEN GLOW 100% POLYESTER 8714165649043 Selene 40X60 CM | PUMICE STONE 55% VISCOSE, 45% COTTON 8714165642158 Verona 45X45 CM | TOBACCO BROWN 100% POLYESTER 8720367903838 ELEONORA 30X50 CM PUMICE STONE ELEONORA 45X45 CM PUMICE STONE
58 59
The collection is also available online on our B2B portal. Go to www.hoii.nl and register or log in.
Sign up for the Hoii newsletter. Be the first to get an exclusive look and receive updates on our latest products and inspiration. Follow us on social media and immerse yourself
into the world of Hoii. Our socials feature exclusive content, inspiration, a look behind the scenes and the latest trends in home textiles. Hoii.official
We invite you to make an appointment and welcome you to one of our showrooms.
VERONA 45X45 CM TOBACCO BROWN www.hoii.nl T +31 (0) 492 32 66 66 F +31 (0) 492 32 66 60 sales@rogon.com –MORE INFO –
Head office & showroom Rogon Products B.V. Haverdijk 8 5704 RC Helmond The Netherlands Showroom Belguim Trade Mart Brussels Atomiumsquare 1 1020 Brussels Location: S DAKAR 116 Level D
BE INSPIRED BY OUR ONLINE WORLD.
www.hoii.nl 60
www.hoii.nl