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The harley ® owners group HARLEY-DAVIDSON® EVENTS AND H.O.G.® RALLIES, FROM CHELTENHAM TO ROME Harley-Davidson® and the Harley Owners Group® (‘H.O.G.®’) have been holding major events in Europe, Middle East and Africa since H.O.G. was formed in 1983

By 1991 the current H.O.G.® Rally system was formalised, with a flagship annual European Rally held in a different European location each year. The initial event, held at Cheltenham Racecourse in England, has been built on each year with greater and greater levels of attendance as the event developed into the ‘must attend’ event in the H.O.G. calendar. In 2010 the 19th European H.O.G. Rally in Lugano, Switzerland was one of the most successful events to date and hosted more than 60,000 visitors and 15,000 bikes over three days. In 2011, the annual H.O.G rally headed to the Balkans for the very first time – bringing the party to Biograd, Croatia on the stunning Adriatic Coast. In 2012, it moved to Cascais in Portugal. This year being the 110th Anniversary of Harley-Davidson and the 30th birthday of H.O.G., the usual annual H.O.G. Rally is replaced by a series of anniversary events and H.O.G. 30th birthday events – the main events being in Rome (110th) and Golfe de St-Tropez (30th birthday of H.O.G.). H.O.G. prides itself on the fact that after every event the host area has invited back the H.O.G. members with open arms – not least because of the major economic effect a H.O.G. Rally has on the local area. Increasingly, Harley-Davidson is organising ‘Bar & Shield’ events, based on the successful European Bike Week® formula pioneered by Harley-Davidson Europe – open to all Harley-Davidson riders and welcoming riders of other brands into the Harley-Davidson ‘family’. The annual Euro Festival in Golfe de St-Tropez (which this year also represents the party for H.O.G.’s 30th Anniversary) and the Barcelona Harley Days® and Hamburg Harley Days events are examples of this method of reaching out to existing and potential customers through the medium of organised events.


The harley ® owners group Year

European H.O.G.® Rally & location

Event attendance

1991

1st Cheltenham, UK

3,000

1992

2nd Alsace, France

3,500

1993

3rd Hoeven, Holland

3,900

1994

4th Munich, Germany

5,000

1995

5th Castellón, Spain

5,500

1996

6th Northern: Rotterdam, Holland*

3,000

6th Southern: Lake Garda, Italy*

5,000

1997

Harley-Davidson® event

Event attendance

7th Northern: Kristiansand, Norway*

3,000

7th Southern: Biarritz, France*

5,500

1998

8th Corfu, Greece

2,000

1st European Bike Week®, Faak, Austria

20,000

1999

9th Cheltenham, UK

7,000

2nd European Bike Week, Faak, Austria

30,000

2000

10th Lloret de Mar, Spain

8,000

3rd European Bike Week, Faak, Austria

30,000

2001

11th Golfe de St-Tropez, France

10,000

4th European Bike Week, Faak, Austria

45,000

2002

12th Cavallino, Italy

10,000

5th European Bike Week, Faak, Austria

50,000

CENTENARY CELEBRATION Barcelona**

100,000+

CENTENARY CELEBRATION Hamburg**

100,000

2003

6th European Bike Week, Faak, Austria

60,000 60,000

2004

13th Monte Gordo, Portugal

5,000

7th European Bike Week, Faak, Austria 1st Hamburg Harley Days®

200,000

2005

14th Golfe de St-Tropez, France

13,000

8th European Bike Week, Faak, Austria

75,000

1st Harley® Fun & Sun, Monte Gordo, Portugal

4,500

2006

2007

2008

2009

2010

2011 2012 2013

15th Killarney, Ireland

16th Fuengirola, Spain

17th Lake Garda, Italy

18th Jurmala, Latvia

19th Lugano, Switzerland

20th Biograd, Croatia 21st Cascais, Portugal

7,000

8,000

8,000

2,500

60,000

70,000 60,000

22nd H.O.G. 30th Anniversary celebrations at Euro Festival, Golfe de St-Tropez

2nd Hamburg Harley Days

300,000

9th European Bike Week®, Faak, Austria

100,000

2nd Harley® Fun & Sun, Monte Gordo, Portugal

5,000

3rd Hamburg Harley Days

500,000

10th European Bike Week, Faak, Austria

100,000

1st Harley-Davidson® Euro Festival, Golfe de St-Tropez

7,500

4th Hamburg Harley Days

500,000

11th European Bike Week, Faak, Austria

100,000

2nd Harley-Davidson Euro Festival, Golfe de St-Tropez

7,500

1st Scandinavian Bike Meet, Roskilde, Denmark

3,500

5th Hamburg Harley Days

600,000

1st Barcelona Harley Days

300,000

12th European Bike Week, Faak, Austria

100,000+

3rd Harley-Davidson® Euro Festival, Golfe de St-Tropez

7,500

6th Hamburg Harley Days

600,000+

13th European Bike Week, Faak, Austria

100,000+

4th Harley-Davidson Euro Festival, Golfe de St-Tropez

9,500

Swiss Harley Days

60,000

14th European Bike Week, Faak, Austria

100,000

5th Harley-Davidson Euro Festival, Golfe de St-Tropez

10,000

15th European Bike Week, Faak, Austria

100,000

6th Harley-Davidson Euro Festival, Golfe de St-Tropez

10,000

7th Harley-Davidson Euro Festival tbc

Golfe de St-Tropez

tbc

Harley-Davidson 110th Anniversary celebrations, Rome, Italy

tbc

16th European Bike Week, Faak, Austria

tbc

* During 1996 and 1997 two European H.O.G. Rallies were held, a Northern and a Southern. ** During the 100th Anniversary year in 2003, Anniversary Celebrations in Barcelona and Hamburg replaced the European H.O.G. Rally.


HOG History of events  

HOG History of events

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