e t ting Midmar MildeSIStSraight the Recor din Wayne Rid ULTRA DISTANCE FOOT RACESVILLE LISA DE SPE XTREME RUNNING RYAN SANDES 8 weeks to TRI Glen Gore
Stand a chance to win one of two
Nike Impel Performance eyewear for runners!
Compliments of Classic Eyes, Eye Care Centre enter on www.sportsguide.co.za
ouldyou whenelsebc rough mountainuikaerth ium? AN Aq
2 1 dec 09 F R E E M A G A Z I N E D O W N L O A D [ w w w. s p o r t s g u i d e . c o . z a ]
team K•SWISS is a force to be WITH AN ARSENAL OF SPONSORS BACKING THEM ALL THE WAY.
No guts! No Gore!
The dark horse
SPORTSGUIDE AND TEAM K-SWISS WHAT GIVES?
fter a “hot and humid” 18 month stay in NZ, I along with my family, decided to return to the “cooler” climes of Durban, KZN. We missed SA and particularly Durban too much and were determined to find our way back. This is when the opportunity to join SportsGuide came about. My good friend and fellow athlete, Arthur Lello presented me with a position (too good to pass up) to
work on the advertising and some editorial content for the publication. I have some extensive experience in the sports magazine field, and what with multi-sport and triathlon being my passion, this was a fantastic opportunity to move away gradually from a professional, competitive career into a vibrant, long term career prospect in sports marketing. How do SportsGuide and Team K-Swiss tie-up?
SportsGuide is South Africa’s one and only event specific publication that is totally free to our readers. We have over 70 000 sports mad fanatics reading our publication each edition, getting insight into SA’s most comprehensive race calendar, news, views and more. It’s a multi sports culture we cater to and that is what the publication is all about. Our short term goal for the magazine is to grow the reach, and extend the brand
The calm before the Storm
name across the country. That is where the idea was born to form a multisport team with the backing of SportsGuide. A team that can do all forms of multisport (from triathlon through to swimming, biking, running and more), creates massive exposure opportunities, and SG saw it as a unique way in which to broaden their readership. The concept was born, with the next step being to find the financial backers to bankroll the team and get it out onto the roads as soon as possible. K-Swiss, a brand more synonymous with Tennis and
Street culture, have embarked on a massive drive world-wide to promote their new brand of running shoes. This presented SportsGuide with the lure we were looking for. K-Swiss signed on the dotted line as main title sponsor, immediately recognising the benefits to be had, associating themselves with the team and the SG media powerhouse.
KZN based team, backed by a national publication, bankrolled by KZN business. Time to put Durban and the Zulu kingdom on the sports map!
Once the main sponsor was secured, we netted a whole host of co-sponsors who were willing to join the party and come on-board. This is essentially a
TEAM K-SWISS is born: The team has 4 current members, all unique and talented in their own special way… Glen Gore (Team Founder) Anton Storm Henri Schoeman The team will race country-wide,
from short events (BSG Energade Tri series) right through to the grand daddy of them all, the Ironman. Our short term goal is exposure for the sponsors and of course, SportsGuide Magazine. The long term vision is to develop this team, expand the number of team members and create a history that will not be forgotten amongst SA’s (and SportsGuides) multi sport enthusiasts.. Look out for us, here we come………