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brand tv

- format typology

informative format

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videos on Internet replace instruction manuals

“Brands produce their own shows”

brand Tv

http://www.technogym.com/

training format

http://www.epson.it/

through Fast-news brands speak about the reference market and its own cultural horizon

brand proposes short videos on products and tutorial

www.willitblend.com

Social-Web format

participative format

reality show format http://www.ray-ban.com/rooms/index.html

http://www.green.tv/green%20design

brand pushes the user to create a “User Generated Brand Content”

brands underline their attention to social thematic

http://www.farfar.se/awards/cannes2007/heidies/

docu-fiction and reality show


business tv

- typology format

Training

This opera is licensed under a Creative Commons Attribution 3.0 Unported License

“Brands produce their own shows for their own employees�

Information

businessTv

Towards inside and outside (external cooperators)

Inside training for employees

Edutainment

Brands entertain and train their employees through Pod Videos

Talk Show

Reportage

Interview

Brands attempt to entertain and motivate their emplyees

News

Small Pod Videos describing realities of brand operation Employees are updated on opinions of users and managers

News in pills on areas pertaining to the brand


community tv

- format typology

This opera is licensed under a Creative Commons Attribution 3.0 Unported License

normal people voluntary and temporary associations

cultural and political activists

artists

community

social journalism

comments and contributions multiply authors of digital story telling

image quality is less important that information veracity

Tv

fans

social networks and peer to peer technologies are the motor for producing news contents


micro tv

- format typology

This opera is licensed under a Creative Commons Attribution 3.0 Unported License

carried out by micro publisher

“Democratization of television...�

micro Tv video channels of local, strictly local source (down to a condominium TV: teletorre19.com)

often self-financed and with scarce probability of profit

Social information

Young people information

Territorial information Complaint information


Web Tv Tipology