824 NE Bryant Drive • Lee’s Summit, MO 64086 firstname.lastname@example.org • (660) 238-1907 Portfolio: jasonc14.carbonmade.com
PROFESSIONAL EXPERIENCE Business Relationship Manager – March 2011-February 2012 Deluxe Corporation, Lenexa, Kansas • • • • • •
Search Engine Marketing (SEM) account management for a portfolio of small businesses nationwide. Make appropriate optimization recommendations to in house Campaign Managers to ensure SEM campaigns meet or exceed set goals and objectives. Monitored and recorded online campaign results through our internal metrics dashboard and Google AdWords. Reported and interpreted campaign results to clients and collecting feedback or information regarding their business to continually build on their campaign. Consulted clients on balancing online and offline marketing tactics. Communicated client requests or campaign revisions to appropriate colleagues.
Project Manager – August 2010-November 2010 River City Studio, Kansas City, Missouri • • • • •
Opened jobs, drafted creative briefs and assigned appropriate resources to work on client or internal jobs. Posted project information such as job status, next steps and due dates in our project management system. Copywriting for direct mail pieces, print ads, eBlasts, collaterals and web pages. Reviewed and proofread creative for quality assurance before sending for client review. Assisted in collecting, graphing and interpreting Google Analytics data for our Online Marketing Specialist.
Assistant Account Executive - March 2008-May 2010 GlynnDevins Advertising, Overland Park, Kansas • • • • • •
Initiated client jobs and drafted creative briefs for multiple departments (Creative, Media, Digital, etc.) Coordinated media placement orders through the media department, tracked submission deadlines and insertion dates and submitted advertisement materials to various media outlets or publications. Reviewed and proofread creative materials for accuracy of content. Prepared monthly billing correspondence and budget summary for clients. Updated information and specific content on a client’s website using Content Management System. Assisted in new business projects with collecting research materials and information, conducting competitive analysis and participating in mystery shopping.
EDUCATION Bachelor of Science in Business Administration University of Central Missouri, Warrensburg, Missouri Major – Marketing (2007) ACTIVITIES National Association of Asian American Professionals – Greater Kansas City, Member and Director of Marketing and Public Relations (2011-Present) • Strategizing of marketing initiatives and responsible for implementation of campaigns. • Updating and monitoring of social media initiatives. • Content development for email marketing campaigns, e-newsletters and other marketing tactics. • Reaching out to media outlets to publicize our organization’s events. • Regularly updating the website using Content Management System and performing Search Engine Optimization. • Coordinate orders for marketing collaterals, banners and other marketing related materials. American Advertising Federation – Kansas City, Member (2006-Present)
REFERENCES Melissa McCoy Deluxe Corporation Business Relationship Manager (913) 205-9976
email@example.com Shannon Gaskin Deluxe Corporation Business Relationship Manager (785) 550-9681
firstname.lastname@example.org Dr. Scott Smith University of Central Missouri Associate Professor of Marketing (660) 543-8559 email@example.com