Page 1

Brand Style Guide





Table of Contents 5 Product Brand 7 Logo Usage 9 Product Fonts 11 Color Palette 13 Graphic Elements 17 Imagery and Icons 19 Templates

For asset files, guidances or design questions: 3marketeers Advertising, Inc. 408.293.3233 or wherify@3marketeers.com


Wherifone Product Brand




The Wherifone brand is fun, exciting, friendly, memorable, and distinct. Wherifones are specially designed, easy-to-use phones that allow families to communicate, locate, and stay in touch anytime, anywhere. Now, on-the-go parents are just one button away from their on-the-go children. This is expressed in the Wherifone brand theme line, “Call me. Find me.� The Wherifone brand is expressed in all communications materials through the use of typography, color, imagery, and unique graphic elements. Done consistently over time, the result is immediate recognition in the minds of the intended target audience. This is brand building. This Brand Style Guide ensures that all Wherifone marketing materials have the same fun, exciting, friendly, memorable, and distinct identity required to build the Wherifone brand.


Wherifone Logo Usage Logo Concept The Wherifone logo brands what the company does best – to easily stay in touch with family members anytime, anywhere. This is conveyed by the girl silouhette holding a phone and the dotted connection to the “i� in Wherifone. The Wherifone logo is similar to a signature and acts as a sign-off on all Wherifone communications. Great care should be taken when using the Wherifone logo to ensure that the Wherifone brand is correctly and consistently presented.




Clear Space

Logo clear space is determined by using the “W” in Wherifone. Space to the left and right of the logo is calculated by two times the “W”. While the space on top and bottom of the logo is calculated by one “W”.

Wherifone Logo Colors

pms

1235

cmyk 0-29-91-0 rgb

253-187-48

web FDBB30

pms

226

cmyk 0-100-0-0 rgb pms

390

cmyk 35-0-100-0 rgb

179-210--52

web B3D234

Minimum Logo Size

0.4 in.

1.07 in.

100% Black & Reversed Out

236-0-140

web EC008C


Wherifone Corporate Fonts




Corporate Fonts The Vag Rounded font (bold) with its distinct and playful style is used for all main headlines. The Univers font family is used for all subhead and body copy. Main Headline

VAG Rounded Light abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Bold abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Wherifone logo will use Bold

Subheadline

Univers

and body copy

45 Light

Aa

abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() 55 Roman abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() 65 Bold abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Subheadline copy will use 65 Bold

Aa

Body copy will use 45 Light Bb Tagline copy will use 55 Roman Cc


Wherifone Color Palette Color Palette The Wherifone color palette is warm, friendly, child-like, and fun. The colors convey a sense of safety, freedom, and security. Wherifone colors, when used consistently help create top-of-mind brand awareness among families and kids everywhere. Primary colors are Purple, Blue, Green, and Yellow. Secondary colors are Orange, Cyan, Magenta, and Aqua.

11


Secondary Colors

Primary Colors pms

2685

pms

1665

cmyk 96-100-0-10

cmyk 0-68-100-0

rgb

rgb

51-42-134

243-116-33

web 4F1F91

web F37421

pms

pms

293

306

cmyk 100-57-0-2

cmyk 75-0-7-0

rgb

rgb

0-103-177

0-188-228

web 0047B6

web 00BCE4

pms

pms

390

226

cmyk 35-0-100-0

cmyk 0-100-0-0

rgb

rgb

179-210--52

236-0-140

web C3D021

web EC008C

pms

pms

1235

318

cmyk 0-29-91-0

cmyk 38-0-15-0

rgb

rgb

253-187-48

web FDB930

154-215-219

web 9AD7D8


Wherifone Graphic Elements

Location graphics

25

13


Wherifone graphic icons are informative, decorative, and give the brand a distinct look. Objects

Boy

Girl

Family

Characters


Wherifone Graphic Elements

Location graphics

25

15


Wherifone borders used with Wherifone icons will brand a space as Wherifone territory. Borders


Wherifone Images

17


Wherifone images are dynamic, friendly, and express our mission for families to stay in touch.


Wherifone Samples

19


Wherifone samples are a visual guide to convey the exciting look and feel of the Wherifone brand. Packaging


Web Site

21


Table Top Display


Poster / Banner

23


Free Standing Display


Ad Half Page

25


Brochure


Exhibit Space (Front)

27


Special Displays


This document is a work in progress Š 2006 by 3marketeers Advertising 785 The Alameda San Jose, CA 95126 408.293.3233 www.3marketeers.com For inquiries contact: Account Services Gary Sadamori gary.sadamori@3marketeers.com Creative Services Hoa Tong hoa.tong@3marketeers.com

Wherifone Brand Guide  

Brand guide for the Wherifone cell phone

Read more
Read more
Similar to
Popular now
Just for you