Brand Style Guide
Table of Contents 5 Product Brand 7 Logo Usage 9 Product Fonts 11 Color Palette 13 Graphic Elements 17 Imagery and Icons 19 Templates
For asset files, guidances or design questions: 3marketeers Advertising, Inc. 408.293.3233 or firstname.lastname@example.org
Wherifone Product Brand
The Wherifone brand is fun, exciting, friendly, memorable, and distinct. Wherifones are specially designed, easy-to-use phones that allow families to communicate, locate, and stay in touch anytime, anywhere. Now, on-the-go parents are just one button away from their on-the-go children. This is expressed in the Wherifone brand theme line, â€œCall me. Find me.â€? The Wherifone brand is expressed in all communications materials through the use of typography, color, imagery, and unique graphic elements. Done consistently over time, the result is immediate recognition in the minds of the intended target audience. This is brand building. This Brand Style Guide ensures that all Wherifone marketing materials have the same fun, exciting, friendly, memorable, and distinct identity required to build the Wherifone brand.
Wherifone Logo Usage Logo Concept The Wherifone logo brands what the company does best â€“ to easily stay in touch with family members anytime, anywhere. This is conveyed by the girl silouhette holding a phone and the dotted connection to the â€œiâ€? in Wherifone. The Wherifone logo is similar to a signature and acts as a sign-off on all Wherifone communications. Great care should be taken when using the Wherifone logo to ensure that the Wherifone brand is correctly and consistently presented.
Logo clear space is determined by using the “W” in Wherifone. Space to the left and right of the logo is calculated by two times the “W”. While the space on top and bottom of the logo is calculated by one “W”.
Wherifone Logo Colors
cmyk 0-29-91-0 rgb
cmyk 0-100-0-0 rgb pms
cmyk 35-0-100-0 rgb
Minimum Logo Size
100% Black & Reversed Out
Wherifone Corporate Fonts
Corporate Fonts The Vag Rounded font (bold) with its distinct and playful style is used for all main headlines. The Univers font family is used for all subhead and body copy. Main Headline
VAG Rounded Light abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Bold abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Wherifone logo will use Bold
and body copy
abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() 55 Roman abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() 65 Bold abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Subheadline copy will use 65 Bold
Body copy will use 45 Light Bb Tagline copy will use 55 Roman Cc
Wherifone Color Palette Color Palette The Wherifone color palette is warm, friendly, child-like, and fun. The colors convey a sense of safety, freedom, and security. Wherifone colors, when used consistently help create top-of-mind brand awareness among families and kids everywhere. Primary colors are Purple, Blue, Green, and Yellow. Secondary colors are Orange, Cyan, Magenta, and Aqua.
Primary Colors pms
Wherifone Graphic Elements
Wherifone graphic icons are informative, decorative, and give the brand a distinct look. Objects
Wherifone Graphic Elements
Wherifone borders used with Wherifone icons will brand a space as Wherifone territory. Borders
Wherifone images are dynamic, friendly, and express our mission for families to stay in touch.
Wherifone samples are a visual guide to convey the exciting look and feel of the Wherifone brand. Packaging
Table Top Display
Poster / Banner
Free Standing Display
Ad Half Page
Exhibit Space (Front)
This document is a work in progress ÂŠ 2006 by 3marketeers Advertising 785 The Alameda San Jose, CA 95126 408.293.3233 www.3marketeers.com For inquiries contact: Account Services Gary Sadamori email@example.com Creative Services Hoa Tong firstname.lastname@example.org