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MEAN? When creating our products, we never choose approximately 1,500 questionable or potentially harmful ingredients. Our Ingredient Selection Process helps all of our products meet a rigorous standard of performance without compromising safety.

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A few years ago, we were told making safer color cosmetics wasn’t possible. With the introduction of this full line of products, we are proud to announce it is. Held to a higher standard in safety, this groundbreaking collection is created without questionable or potentially harmful ingredients commonly found in many products on the market today. Our Ingredient Selection Process means safer, high-performing color cosmetics are finally available. We third-party test all of our color products for heavy metals. And do they work? Beautifully. From silky-smooth lip shades to skin-brightening blush and bronzers, all of our products are designed for superior performance. Making safer, high-quality color isn’t easy, but we believe every woman should be able to show her own beauty without compromising health or safety.

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GOLDEN | 2015

TINT SKIN hydrating foundation Nothing to hide, just pure lightweight coverage.

LINEN | 2311

TAN | 2014


Tint Skin Hydrating Foundation is a lightweight, creamy formula that goes on seamlessly and blends effortlessly to cover imperfections and even skin tone. HOW TO USE: Use alone or layered over moisturizer. Apply evenly with your fingertip or a foundation brush. Layer to build coverage. 2310-2317 | $41

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SAND | 2312

HONEY | 2313

MOCHA | 2317

Created specifically to use with our liquid foundation and tinted moisturizer, the Retractable Foundation Brush blends product easily into skin without over-depositing to create a seamless veil. Its dome-shaped brush picks up just the right amount of product, feels soft against the skin and retracts into the tube for mess-free, on-the-go application. HOW TO USE: Place a dime-sized amount of foundation into the palm of your hand, then dip and swirl the brush to pick up product evenly. Gently dab starting from the center of the face, then blend outward in light, even strokes. Retractable Foundation Brush 2910 | $35

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RETRACTABLE foundation brush

Once you’ve tried it, you won’t want to go anywhere without it.






Formulated with knotgrass extract, the Concealer Pen helps to reduce the appearance of fine lines, dark circles, and redness for a brighter, more even complexion. HOW TO USE: Press the click pen button to fill brush tip. Use brush or fingertip to spot apply concealer, then pat lightly to blend. Wear alone or over foundation.

a. Fair 2405 | $32

e. Light 2406 | $32

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d. Medium 1 2407 | $32

c. Medium 2 2408 | $32

b. Dark 2409 | $32

to the point

CONCEALER PEN Spot-on results without questionable ingredients.

b. a.




Each satiny shade is formulated to be universally flattering and contains porcelain flower extract—a Thai bloom known for its antioxidant benefits— to help moisturize the delicate skin around the eyes and provide a luminous effect.


HOW TO USE: Wear colors separately or blended together. Apply with a brush to eyelids and crease.

a. Eye Shadow Duo Peach/Bronze 2211 | $34

b. Eye Shadow Duo Fawn/Night 2208 | $34

c. Eye Shadow Duo Shell/Malt 2207 | $34

d. Eye Shadow Duo Pearl/Champagne 2206 | $34

e. Eye Shadow Duo Slipper/Slate 2210 | $34

f. Eye Shadow Duo Oyster/Amethyst 2209 | $34

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EYE SHADOWplay Complementary shades to flatter any skin tone.



Pure pigment to line, define, shape, and fill.

Rosemary leaf extract, a natural antioxidant, and sunflower oil give these waterproof Eye Pencils their creamy feel. The result is a smooth, stay-put formula that glides on gently and seamlessly. HOW TO USE: Gently draw along the lashline starting from the inner corner of the eye and working out. Use the smudge tip to blend your line for a smokey effect.

Eye Pencil Black 2515 | $20

Developed to define brows so they appear thick, natural, and polished, each matte Brow Pencil shade goes on smoothly and blends easily. HOW TO USE: Even out gaps or create overall fullness by filling in the direction of hair growth. Blend with the built-in spoolie brush. Brow Pencil Light 2505 | $20 Brow Pencil Medium 2506 | $20 Brow Pencil Dark 2507 | $20

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Eye Pencil Navy 2518 | $20

Eye Pencil Violet 2517 | $20

Eye Pencil Brown 2516 | $20

Years in the making, our award-winning mascara lengthens and defines lashes without using questionable ingredients common on the market. Plus, it conditions each and every lash with organic oils and shea butter. A spiraled brush ensures clean application without clumping. HOW TO USE: Comb through from roots to tips, gently wiggling back and forth. Build drama with a second coat. Lengthening Mascara 2550 | $29

eye opening


All lengthening drama, no questionable preservatives. 16 Be Your Beautiful.

Cream Blush brightens cheeks with gorgeous, natural hues. Its smooth, non-sticky formula contains jojoba ester and carnauba wax to keep skin conditioned and hydrated. HOW TO USE: Apply to cheeks with applicator and blend evenly with fingertips. Layer for bolder color.

Cream Blusher Hibiscus 2123 | $37

Cream Blusher Umber 2124 | $37

Cream Blusher Hibiscus

Cream Blusher Umber

in a pinch

CREAM BLUSH An instant bit of color, on the go.

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Cream Blusher Caramel

Cream Blusher Caramel 2125 | $37

Blush Duos deposit just the right amount of luminous color with complementary hues that can be worn separately, layered, or blended together. Each satiny shade contains porcelain flower extract, a Thai bloom known for its antioxidant benefits, to help moisturize delicate skin. HOW TO USE: Dust lightly along cheekbones and cheek. Layer for brighter color.



POWDER BLUSH duos Power colors made for each other.

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a. Powder Blush Duo Bloom/Tulip 2104 | $40

b. Powder Blush Duo Flamingo/Apricot 2105 | $40

c. Powder Blush Duo Tawny/Whisper 2106 | $40

Matte Bronzer delivers a natural-looking glow and doubles as a matte contour. Each satiny powder contains porcelain flower extract, a Thai bloom known for its antioxidant benefits, to help moisturize skin for a radiant finish.


a. Matte Bronzer No. 02 2153 | $39 b. Matte Bronzer No. 01 2152 | $39


H OW TO US E: With a fluffy brush, sweep over forehead, cheeks, and chin. To contour, brush just beneath the cheekbones and along the jawline.

bask in

BRONZER All glow, all tested.

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Sheer Lipstick Petal | 2060

layer on

Sheer Lipstick Twig | 2061

High color pay off, low risk.

Sheer Lipstick Coral | 2062

Sheer Lipstick Currant | 2063

Sheer Lipstick Plum | 2064

Each Sheer Lipstick delivers a wash of irresistible color that can be easily layered for deeper coverage and smooth shine. Their lightweight and long-lasting formula leaves lips feeling soft and hydrated all day. HOW TO USE: Glide across top and bottom lips. Layer a second coat for more vibrant color. 2060-2068 | $30

Sheer Lipstick Rose | 2065

Sheer Lipstick Nude | 2066

Sheer Lipstick Raisin | 2067

Sheer Lipstick Scarlet | 2068

Sheer Lipstick Terra | 2059

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shine on


Just the right balance of color, moisture, and shine.

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Lip Gloss Ruby 2021 | $29 Lip Gloss Fig 2020 | $29

Lip Gloss Peony 2018 | $29

Lip Gloss Dahlia Lip Gloss Buff 2016 | $29 2017 | $29 Lip Gloss Sienna Lip Gloss Opal 2019 | $29 2022 | $29

Our moisturizing Lip Gloss goes on smooth without feeling sticky. Its unique teardrop applicator deposits the perfect amount of sheer color and subtle shine. HOW TO USE: Wear each color separately or layer over your favorite Sheer Lipstick.


BRUSH WORK Just the right angle for contouring, the Angled Blush Brush pairs best with Blush Duos or Matte Bronzer to create cheek and jaw definition.

Focus on the details with our Precision Brush. Its dense, rounded tip is perfect for covering imperfections, defining eyes, and even applying lipstick.

HOW TO USE: Tap, swirl, and blend blush into cheekbones. To contour, sweep bronzer below cheekbones and along jawline.

HOW TO USE: Fill brush head with product and apply directly to face, eyes, or lips.

Angled Blush Brush 2914 | $35

Precision Brush 2912 | $23

HOW TO USE: Pick up product with tip and lightly dust over eyelids or to brow bone for subtle highlights. All Over Eye Brush 2915 | $25

Shaped for contouring and precision application, the Crease Eye Brush seamlessly blends darker Eye Shadow Duo shades into creases of the eye. HOW TO USE: After applying lighter shades with the All Over Eye Brush, gently draw and smudge darker shades into the crease with the Crease Eye Brush. Crease Eye Brush 2913 | $25

The Brush Collection 7110 | $131 ($180 Value) Includes: • Angled Blush Brush • Precision Brush • All Over Eye Brush • Crease Eye Brush • Flat Complexion Brush • Powder Brush

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Designed specifically to blend lighter Eye Shadow Duo shades, the All Over Eye Brush makes gorgeous eyes easy.

Designed to be used with our Tint Skin Hydrating Foundation or Touchup Concealer Pen, this rounded Flat Complexion Brush deposits product evenly and builds coverage seamlessly. HOW TO USE: Dispense a small amount of product into the palm of your hand, coat brush with product, and apply in gentle circular motions starting from the center of the face and working outward. Flat Complexion Brush 2911 | $33



Set your look with an invisible veil.

Mattifying Powder blends into all skin tones to set makeup, absorb shine, and reduce the appearance of pores and fine lines, leaving skin feeling smooth with a natural-looking, even finish.

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A luxurious all-purpose brush, the Powder Brush is designed to lightly and evenly apply blush, bronzer, and finishing powder.

HOW TO: Dust a light layer over entire face after applying makeup.

HOW TO USE: Pick up product with fluffy tip, tap away excess, and lightly sweep over face or cheeks.

Mattifying Powder 2601 | $37

Powder Brush 2916 | $39

Beautycounter Cosmetics Lookbook  
Beautycounter Cosmetics Lookbook