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HIROTAKA MATSUI


THANK YOU FOR LOOKING THROUGH MY PORTFOLIO I deeply hope that, this moment until you close this book, I can attain a sensation from you, and that it will become a catalyst to build an opportunity or a benefitial relationship between both you and me.


PS SQUARED PS Squared is a conceptual smart mobile device designed for users in the age range of 12 -14. The device puts priority in facilitating socialnetworking, entertainment, gaming, and school work.


ILLUMINATING NOTIFIER

Hidden LCD under the frame illuminates to be an indicator on specific occasions.

MICRO SD SLOT & MINI USB PORT Easily store, share and transfer data with other devices including cellphone, digital camera, and computers.

CAMERA + MIC

Equips front camera with mic for video chatting.

POWER + VOLUME CONTROL

Side keys are reduced to its necessary elements. Power and volume control. The power can also be turned on by pressing the START button when slid open.


STEREO SPEAKER

On each side of the SONY logo are speakers. Stereo boosts up the presence of every media with sound.

BACK FEATURES

Rear buttons with unified form to the body. The glowing SONY logo become visible when slid open, and attracts the others attention.


KIDS EVEN OWN BETTER PHONES THAN THEIR PARENTS TODAY, TECHNOLOGY IS THEIR FAVORITE TOY. GAME CONSOLE 70% TV 100 % % PLAYER 80% MUSIC PLA YER 80%

COMPUTER 75%

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WHAT DO THEY OWN? AGE 12 - 14 THE 100 MIDDLE SCHOOLERS SURVEY conducted for this project, shows the following results. The ratio of cellphone owners outstood my expectation. Most were with physical keyboard.

CELL PHONE 84% LAPTOP 73%

DS/DSi 65%

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WHAT GAMES DO THEY PLAY? AGE 12 - 14 The surveyed demographics tend to show interests towards devices such as iPod Touch, Wii, and DS. The similarities amont these popular devices are the communities that’re built around the gameplay.

Wii 80% iPod Touch 85% PSP 40% PC 35% XBOX 360 45%


-+ 300

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100 200

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TEXT TEXT MESSAGING MESSAGING

CALLING

0 - 15 min

10 0

5

15 30

50 -

Texting is seen to be the primary means of distant communication among the age group.

0 -5 25

200 -3 0

25

DAILY PHONE USAGE AGE 12 - 14

0-

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0

ON AVERAGE 120 MESSAGING PER PERSON. THAT’S ABOUT EVERY 8MIN IN THEIR 15 HRS DAY LIFE.


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UNIQUE KEYPAD ARRAY Typing is no longer a burden on mobile devices with this extra large keypad fully customized to fit into the natural finger movements.

RAPID COMMUNICATION WITH FRIENDS Full Qwerty keypad enables instant communication on social networking and blogging.

15MIN

45min

1hr

15min

30min

4hr

1hr

2.5hr

1hr

15MIN

DOCK = STEREO SPEAKER

6am

7am

9am

Sync with docking station with in-buit stereo speaker by Bluetooth, and share & ejoy music with high volume.

10am

11am

12pm

1pm

2pm WIDE ECO SYSTEM

With Wifi, use device as universal remote to access all media stored in PS3, Vaio, and Bravia TV.


ENTIRE GAMING NETWORK IN YOUR HANDS Play wide array of games available on network. Battle with friends on favorite online games.

6â&#x20AC;? CAPACITIVE OLED SCREEN Wide, smooth and vivid. School works such as checking emails, reading, writing can never be easier.

15MIN

45min

25min

1.5hr

1hr

30min

1.5hr

15min

3pm

1hr

4pm

25min

45min

EN

M

45min

EN

U

1hr

M

30min

20min

5pm

REMOTE CONTROL WHILE CHARGING Video, movie, music, accessing other media connected through Wifi can be all done by the Bluetooth remote controller.

6pm

7pm

U

30min

8pm

15MIN

9pm

10pm


Research is a short-cut to a successful product. PS Squared is not only a smart mobile tablet, but is also a device which could potentially cultivate a new lifestyle. PS Squared is a step to envision the future.


KIREI Kirei is a bidet-integrated self-cleaning toilet which comprehensively solves insanitary problems in the bathroom. Its visual novelty as well as the new functions change the way we perceive a toilet, from “a place we contaminate” to “a place fith is terminated”.


WHAT’S THE MATTER ?

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AFTER ALL, THE CLEANING IS ON US

Though, we live in the time where toilet even washes our buttocks, toilet itself will continue to get dirty, and cleaning it, is the most unwanted task of all time.

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IT’S NOT “JUST” DIRTY

Leaving the toilet unclean, in fact, will harm us much more than we think. For instance, flushing unclean toilet with the lid up can cause the particles of polluted water to fly out into the air, possibly settle on door nobs, and even cups or your toothbrush.

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STAY AWAY FROM TOILET BRUSHES

Toilet burshes are the “nuke“ in your bathroom. While a brush may clean the toilet bowl on the surface, it is also a perfect breeding grounds for germs and moulds. Mishandling could only spread the germs all around the bathroom.

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PEOPLE CHANGE, BUT TOILETS DON’T People in the newer generation are getting more and more hypersensitive to germs and anything that is visually displeasing. While so, because toilets don’t change, toilets can only be regarded more and more as intimidating.

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NEVER EXCITING

When we think of our lives of 30 years ago, our lifestyles have become so much easier. However, the standard quality of toilet in terms of function and visual appearance has barely developed in the past decades.


INITIAL CONCEPT


SELF-WASHING SELF-SANITIZING ERA OF TOILET

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FRONT TANK SYSTEM Hybrid flushing system is a technology where both water pressure from the water pipe and the water tank is used to flush. Kirei takes this advanced system further. By replacing the internal tank from the back to the empty space under the seat, Kirei enables to drastically slim the body as well as increase the tank water pressure.

( L ) The ripple effect illumination glows the floor, ( R ) Spiral bowl quietly increases flushing power.

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STERILIZER Kirei is quick off the mark in taking notice of the potential of Diamond LED. DIamond LED is a promising source of sterilamp for its high energy efficiency and safety for its liquid silver-free aspect.

( TOP ) Diamond LED emits UV. ( CTR ) Reflective UV diffuser on the inner rim of toilet lid. ( BTM ) Wall-mount remote.


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ALTERNATIVE FLUSH KNOB While flushing is intended to be done by pressing the button on the remote control, In case of emergency such as electrical power failure, Kirei has a pop-out knob to manually flush.

REDEFINING AESTHETICS AND HEALTH OF BATHROOM CLEANING MECHANISM

>>>

When cleaning oepration is demanded, a spiral and a counterspiral flow of soap water takes place repeatedly, caused by the manipulation of internal air piston. Everyday dish soap can be loaded.

Hidden LED indicator notifies various status of the tasks and condition of the toilet.

AIR PISTON


Kirei toilet, in the market, intends its early adaptors to be luxury hotels, restaurants, or bars. This is to establish the exclusivity in its experience. However, in the long term, it is aimed to be used in hospitals, and eventually in general households.


FASNA A concept earphones with a unique attempt to solve common issues.


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iida AWARDS 2011 BY KDDI JAPAN Fasna is a work submitted to a design competition, held by a major cellphone company in Japan, results to be yet announced. Fasuna is a earphone as a cellphone accessory.


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HEADSETS + MAGNETS The ear pieces magnetically snap together in an angle which makes them easier to wear and take off. Common magnets are proven to have no effect on sound quality.


“Fasna” means “zipper” in Japanese, deriving from the word “fastener”. The concept of the product features the idea of using “familiar“ object in an “unfamiliar“ context, which sometimes leads to an expansion of possible solution.


NOMOS NOMOS is an ergonomic hand trowel designed to absolutely minimize the burden and possibility of injury. Its unique form has been defined through 4 stages of experiments & refinements as well as comprehensive research.


The word “NOMOS” is the concept of law in ancient Greek philosophy. A law “based upon a process of reasoning whereby immutable standards of moral conduct could be discovered”.


Width/Depth Maximum Grip Diameter (MGD)

50 m m 44 m m

50th %ile Average MGD 5th% ile Average MGD

33m m

Existing ErgonomicT rowel IdealM aximum Diameter

Diameter


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60

55

45

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The ideal form is eminently organic by nature, to relate and fit within oneâ&#x20AC;&#x2122;s palm, yet the structural criteria are followed by technical anthropometric datas. The skin-like sensation simulated by the silicone rubber coating, makes you hold it and not want to let it go.


DRAWING


PAINTING


CERAMICS


FURNITURE


HIROTAKA MATSUI

M.A. INDUSTRIAL DESIGN / SAVANNAH COLLEGE OF ART AND DESIGN B.F.A. CERAMICS / STATE UNIVERSITY OF NEW YORK COLLEGE AT FREDONIA WWW.HIROTAKAMATSUI.COM

PORTFOLIO

Hirotakamatsui.com

Behance.net

Coroflot.com

WEB MAGAZINE

Yankodesign.com

Trendhunter.com

Slashgear.com

Concept-phones.com

Hometone.com

Industrialdesignserved.com

Tomsguide.com

Fgadgets.com

Designbuzz.com

Ecofriend.com

Theconcepttimes.com

ID-mag.com


Hirotaka Matsui  

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