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r e b r a n d i n g

ALAGIO professional haircare

Hayley Martell Maryland Institute College of Art, 2013


contents

01 orginial packaging 02 comparing Alargio to other products 03 concept sketches 04 inspiration board 05 logo sketches 06 typeface study 07 final packaging design 08 application 09 brand extension: t-shirt 10 brand extension: motorcycle helmet


orginal packaging

01


comparing Alagio to other products

02


who is this product for? young trendy professionals

Exsisting Brand Values:

New Brand Values:

trendy sophisticated unisex classy expensive air without actually being expensive

edgy, still classy unisex more approachable, but keep the exclusive trend setter attitude

concept sketches

03


inspiration board

04


logo sketches

05


ALAGIO skia regular

ALAGIO Helvetica Neue Ultralight

final type choice

ALAGIO

ALAGIO Helvetica Neue Light

Bryant

Trebuchet MS

ALAGIO

Thonburi

ALAGIO Tw Cen MT

ALAGIO Eurostle ALAGIO EurekaSansOT

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ Light ABCDEFGHIJKLMNOPQRSTUVWXYZ

ALAGIO Optima

ALAGIO Corbel

ALAGIO Mr Eaves San OT

ALAGIO Candara

Bank Gothic

ALAGIO Maple

ALAGIO Bryant Light

Light ABCDEFGHIJKLMNOPQRSTUVWXYZ

ALAGIO

ALAGIO Bryant Regular

Lucida Sans

ALAGIO Lithos Pro ALAGIO

Bank Gothic Light

typeface study

06


final packaging design

07


application

08


brand extension: t-shirts

09


brand extension: motorcycle helmet

10



Rebranding Alagio