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Portfolio

HELEN PRATIWI (513) 967-2937 pratiwhn@mail.uc.edu https://issuu.com/hlnpratiwi


Table of Contents Personal Summary

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Resume Overview

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Professional Experience

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Bachelor Thesis

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Community Development Project

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Publication

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Thematic Map Poster

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Personal Summary I am a graduate student pursuing Master of Community Planning degree at the University of Cincinnati. I am seeking for a Summer Internship 2018 to explore career options in the planning sector. I have basic knowledge and skills necessary for this field include but not limited to ArcMap, Microsoft Office, Adobe Creative Suite, and SketchUp.

I have high interest on community development through sustainable programs and economic development practices. In regards to my interests, I had experience of serving a local community in Central Java Province, Indonesia while pursuing my undergraduate degree. I gained my professional experience as a Media Planner working full-time in Havas Media Group Indonesia, a Multinational Company that serves multiple brands on advertising campaign through a range of services. My responsibilities were to take a role as a junior consultant for beverage brands and manage advertising campaigns into the day to day workloads which gave me additional value and knowledge of client service, marketing, and communication. My professional experience has brought a list of transferable skills relevant to my current field, i.e., data mining and data analysis, communication, project planning and management, idea creation, and data presentation. 3


Resume Overview Education UNIVERSITY OF CINCINNATI, CINCINNATI, OHIO Master's Degree/Community Planning Candidate, Expected graduation, Apr 2019 Graduate Scholarship Graduate Assistanship UNIVERSITAS JENDERAL SOEDIRMAN, PURWOKERTO, INDONESIA Bachelor Degree/Economic Development, Oct 2015 Graduated with Honors (3.70/4.00 GPA) Thesis topic: Analysis of the Determinants and Forecasting of Foreign Direct Investment Inflows in Mexico, Indonesia, Nigeria, and Turkey 1997-2013 Actively involved in student organizations and English debate competitions

Skills ArcMap, Microsoft Office, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, SketchUp

Additional Skills English (Professional working proficiency), Indonesian (Native proficiency) Statistics tool for Above The Line (ATL) advertising (e.g., Arianna, Asteroid, Launch Fusion, Clear Decision) Tools for digital marketing (e.g., SEO, SEM, Google analytics)

Professional Experience UNIVERSITY OF CINCINNATI, CINCINNATI, OHIO Graduate Assistant, Sep 2017 – Present Supported faculty member with administrative and academic assistance Liaised between instructor and students to communicate assigned tasks and answer questions related to the courses HAVAS MEDIA GROUP, JAKARTA, INDONESIA Media Planner, Jul 2016 – Jun 2017 Provided data analysis and research related to the target audience, market analysis, competitive review, and advertisement op portunities Collaborated with the digital and creative agency, as well as brand managers, to determine branding, product positioning, and media messages Monitored client's campaign budget and timeline Served as the point of contact for clients in regards to day to day services HAVAS MEDIA GROUP, JAKARTA, INDONESIA Management Trainee, Apr 2016 – Jun 2016 Attended all training programs provided by the company to develop an understanding of marketing, media industry, media planni ng and strategy, and to show unique ideas to perform a comprehensive recommendation for future clients INSTITUTE FOR RESEARCH AND COMMUNITY SERVICE UNSOED, PURWOKERTO, INDONESIA Project Contributor (Volunteer), Jul 2014 – Aug 2014 Provided community development assistance in the area of an independent economy through agribusiness and small and medium -sized enterprises to the residents of Karanglewas Kidul Village in Banyumas County, Central Java, indonesia Promoted awareness and the ability of financial planning and administration tracking for small and medium -sized enterprises Projected the task of an individual event into a mini coloring competition for kindergarten students

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Professional Experience Accomplished Media Planner at Havas Media Group Indonesia I gained the experience to work full-time in a Multinational Company which ranked 1st among the media agencies nationwide and headquartered in Paris, France. I was able to demonstrate my ability to work with clients from a Multinational Company and manage media planning throughout the year. Media planning itself basically involves budget planning and placement on each media platform i.e., TV, radio, print, out-of-home, and digital for one year. Technical Skill Sets ▪ Nielsen ARIANNA ▪ Nielsen Clear Decision (IMS) ▪ Roy Morgan Research ASTEROID ▪ Launch Fusion ▪ Microsoft Office Suite

Personal Skill Sets ▪ Works well under pressure allowing to successfully meet deadlines and handle client’s requests ▪ Ability to multitask enables simultaneous workloads

My media plannning experience encompasses organizing client’s budget for conventional media platforms; helping in the process of pitching new brand; analyzing target audience, market, and advertisement opportunities; delivering ideas of brand message and advertisements; and working together with media partners (TV, radio, and print). Data analysis plays a major role in advertising industry since target audience and market competition are key components of gaining the insights to reach the effectiveness of advertising. Hence, I worked a lot with data almost on everyday basis which sharpened my skills on various software especially Microsoft Excel apart from those that are specific to this industry. 5


Bachelor Thesis I had the opportunity to apply my writing and research skill through a publication of Bachelor Thesis which consists of 178 pages covering the topic of Foreign Direct Investment with Economic Development and Macroeconomic analysis to formulate the answer toward the problem.

SUMMARY The importance of FDI has been continuously discussed in literatures especially about the recent shifting direction of FDI inflows to developing world. Developing world has been gaining more attentions to be host FDI inflows especially emerging market economies with their potentials and rising economy. One of many emerging market groups is the MINTs (Mexico, Indonesia, Nigeria, Turkey). The acronym was coined by economist Jim O’Neill who previously popularized the term BRIC (Brazil, Russia, India, China) for newly advanced economies. Accordingly, the purpose of this research is to investigate the determinants and trend of FDI inflows in MINT countries along with the forecasting. The research covers the annual data set from 1997 to 2013 and focuses mainly on MINT countries. Panel data analysis is employed to examine the factors determining FDI inflows in MINT countries. The trends and forecasting are examined by using the Linear Trend Model. The results show that inflation and infrastructure are significant in attracting FDI to MINT countries while market growth, trade openness, and GFCF growth are insignificant. Furthermore, the trend of FDI inflows into each of these emerging market countries are found to be positive with consecutive rise along 1997 to 2016.

Thesis Title Analysis of the Determinants and Forecasting of Foreign Direct Investment (FDI) Inflows in MINT (Mexico, Indonesia, Nigeria, Turkey) Countries 19972013

Other than the upward trends that promote the good prospect of MINT countries as host FDI inflows, the key findings are that inflation rate with negative effect and infrastructure with positive effect on FDI inflows, suggesting that the host governments should shape policy in these areas to absorb more inward FDI flows.

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Community Development Project I had a volunteering experience through a community development project toward the end of my undergraduate study and produced a report covering all the programs and impacts that my team worked on. PROJECT BRIEF The project required each team member to be able to apply knowledge and skills gained at the college to contribute and work with multidisciplinary people and the local residents in Karanglewas Kidul Village. My responsibility was to provide community development assistance in the area of independent economy through agribusiness and small and medium-sized enterprises. I spent a month living in one of the local housings along with other students which allowed us to build relationship with local people and involve them to participate in our programs. My teammates and I were able to produce sustainable programs i.e., organic plants cultivation, agribusiness efficiency, screen house establishment on a vacant site, organic product packaging showcase, and counseling covers various topics. The project has allowed me to learn about community outreach, project planning and management, and local economic development initiatives.

Report Title Implementation of Community Development Project through Community Empowerment Learning in Karanglewas Kidul Village, Karanglewas Subdistrict, Banyumas County

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Publication CHAPTER 2: POVERTY ALLEVIATION This book is the fourth edition of the Urban Environmental Management in Developing Countries. The latest edition focuses on the problems and issues in Lima, Peru with recommendations to the solution, taking into account the budget and actual context. Along with a colleague, Pejman Bahramipour, we worked on the 2nd chapter of the book which addresses the Poverty Alleviation, one of the core urban problems in Lima. The objective of the chapter is to develop affordable housing development plan that addresses the current environmental needs of Metro Lima. The priorities of the chapter are Affordable Housing Models and Housing Finance.

Book Published The book is the collection of final research of a graduate level workshop, Urban Environmental Management, a course instructed by Professor David Edelman.

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Thematic Map Poster: University of Cincinnati Campuscape BACKGROUND This poster is the final coursework from an Introduction to Graphics Design course that was run under the instruction of Shilpa Mehta. Throughout a semester full of graphics productions, I learned the basic knowledge and skills related to graphics presentation and graphics design software. The software taught in this course includes ArcMap, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, SketchUp with V-Ray Render, and AutoCAD. ArcMap was taught as a relevant introduction to the idea of graphics design which complement the effective presentation of a map.

Final Poster Production of a final poster underlining a thematic map with the theme of Campus Landscape Exploration (Campuscape) using multimedia platforms, i.e., Adobe Photoshop, Adobe Illustrator, and SketchUp.

My experience with ArcMap has been much deeper since I was enrolled on the Introduction to GIS course in the first semester of my graduate program (see my other portfolio for ArcMap related courseworks: Community Planning Portfolio).

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(513) 967-2937 pratiwhn@mail.uc.edu https://issuu.com/hlnpratiwi

Portfolio  

This portfolio includes the overview of my academic and professional experience. Currently, I am enrolled as a graduate student in Community...

Portfolio  

This portfolio includes the overview of my academic and professional experience. Currently, I am enrolled as a graduate student in Community...

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