Dear Colleagues: Welcome to the first edition of INNOVATE by HKS Architects. Our magazine is designed to communicate HKS’s vision of our client's projects. It was challenging to limit the projects to the few that are illustrated in this issue. Our plan is to publish INNOVATE twice a year to share more of our exciting, collaborative projects. The cover shot, illustrating the new W Dallas Victory Hotel and Residences, highlights one of Dallas’ latest and most exciting buildings on the skyline. The 251-room hotel will feature a distinctive lobby and signature restaurant in addition to a spa, pool, and fitness facilities overlooking downtown, along with extensive meeting space and the high-end Ghost Bar. If you ever have the chance to stay in a W, you will not be disappointed. We are honored to feature Roger Staubach of the Staubach Companies, one of the leading real estate leaders in the nation. HKS continues to have the pleasure of working with this firm on numerous noteworthy projects throughout the United States. In addition to our interview with Mr. Staubach, the magazine features articles on healthcare trends, fit environments within offices, high-tech design, U.S. Cellular Field, and the innovative new U.S. Census Headquarters. Many clients know us as a commercial firm, while others see us as a healthcare firm. Our diversity of projects brings great richness to what we can offer our clients. HKS’s major market sectors include healthcare, commercial, corporate, hospitality, government, justice, sports and entertainment, assembly, religious, and aviation. These specialty design services are provided in over 44 states and internationally. We offer geographic diversity with offices in Los Angeles, Salt Lake City, Atlanta, Tampa, Orlando, Richmond, Washington, D.C., Fort Worth, Dallas/Fort Worth Airport, and our corporate headquarters in Dallas. In addition, we have international offices in Mexico City, Mexico, Macau, China, and two UK offices called RyderHKS in Newcastle and London. I would like to personally thank everyone who made this magazine possible. Our clients have offered HKS the challenge to create exciting architectural design while the HKS staff never ceases to amaze me with responsiveness and talent. Also, I want to extend our thanks to the invited consultants and contractors who supported this effort with their advertisements. We could not have produced this magazine without you. Again, we thank you and hope that you enjoy our first INNOVATE publication. Sincerely, H. Ralph Hawkins, FAIA, FACHA President and CEO
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Design Details W Hotel Arrives in Dallas HKS and Winchester Medical Center Celebrate 20 A Cool School in Texas Elephants, Giraffes, Zebras ... Oh My! Pavilion Power at Texas Scottish Rite Hospital Double T-ing for Universal Health Services
A Fit Environment Across the country, companies are paving the way to encourage employees to get in shape.
Teaming With Roger Staubach
Behind the Healthcare Boom
Sporting a New Look at US Cellular Field
Forecasting America’s Future
Building a Super Model
Football great Roger Staubach sits down with HKS to discuss his transition to real estate mogul.
The healthcare industry is in the middle of a boom spurred by aging facilities, growth in patient demand, increased competition, and advancing technology.
Chicago White Sox fans are in for an aesthetic treat, as the U.S. Cellular Field is transformed into a topnotch ballpark.
This is not your mom and dad’s U.S. Census Bureau Headquarters. The new facility will harmoniously house four generations of workers from the baby boomers to the net generation.
Architects are using techniques from Hollywood, Madison Avenue, NASA, and Nintendo to translate and transcend their designs.
photography credits front cover: W Hotel-HKS Visualization Studio and SDI; pg 1: Portrait of Ralph Hawkins-HKS, Inc.; pg 3: (left to right) W Hotel-HKS Visualization Studio and SDI; Obici Hospital-Ed LaCasse; Portrait of Roger Staubach-The Staubach Company; US Cellular Field-Ed LaCasse; Model of US Census Bureau-GSA, SOM, and Michael Fischer; pg 4: W Hotel-HKS Visualization Studio and SDI; Birdville School-HKS, Inc.; pg 5: Children’s Hospital and Regional Medical Center-Ed LaCasse; Texas Scottish Rite Hospital for Children Pavilion-HKS, Inc.; Spring Valley Hospital-Ed LaCasse; pg 6: Sabre Holdings Headquarters-Ed LaCasse; pg 8: Sabre Holdings Headquarters-Ed LaCasse; pg 9: Westlake Corporate Campus-Jo Aker; pg 10: Sabre Holdings Headquarters-Jo Aker, RadioShack Headquarters-Ed LaCasse; pg 11: Carlson Capital-Jo Aker; pg 12: Photo of Roger Staubach-HKS, Inc.; pg 13: Photos of Roger Staubach-HKS, Inc.; pg 16: Obici Hospital-Ed LaCasse; pg 18: St. Rose Domincan Hospital Siena Campus-Ed LaCasse; pg 22 and 23: US Cellular Field-Jonathan Daniel/Getty Images; pg 24: US Cellular Field-Ed LaCasse; pg 26: Model of US Census BureauGSA, SOM, and Michael Fischer; pg 27: Model of US Census Bureau-GSA, SOM, and Michael Fischer; pg 29: Model of US Census Bureau-GSA, SOM, and Michael Fischer; pg 32: W Hotel-HKS Visualization Studio and SDI; pg 33: 3-D Rendering-SDI; pg 34: Website Design-HKS Visualization Studio 3
Wof a Hotel
The W Hotel is brimming with attitude in Dallas’ upscale Victory neighborhood. The 251-room, hip hotel offers energetic ambience including a vibrant lobby and a signature restaurant. Rising above the hotel’s top floors are 94 luxury condominiums. Owners will have access to 24-hour room service, daily maid amenities, and concierge services. Other distinctive characteristics of the property include a full-service spa, pool, and fitness facility on the 16th floor overlooking downtown, extensive meeting space, and the high-end Ghost Bar. The stylish bar, originally debuting in Las Vegas, hosts outdoor terrace seating providing 33-story views of the Dallas skyline. The W Dallas Victory Hotel and Residences will serve as the centerpiece of the next phase of the 72-acre Victory master planned development in Dallas. According to Eddie Abeyta, AIA, senior vice president and project designer, HKS, Inc., the W Hotel will become a vertical icon in the Victory development. “The hotel evokes a modern, progressive expression that creates a strong and distinct presence amid the Dallas skyline. The hotel speaks of attitude, sophistication, and style.” The project, underway through a partnership among Hillwood, Gatehouse Capital Corporation, Starwood Hotels & Resorts Worldwide Inc., and Southwest Sport Realty, will be built adjacent to the
HKS celebrates a 20-year working relationship with Winchester Medical Center. The first project included replacing their existing 100-year-old facility with a new, hospital that offered the latest in healthcare services. Over the next two decades, HKS has continued to provide master planning services in addition to developing the new hospital's 150-acre main campus with multiple additions to the replacement facility and ambulatory/surgical center, medical office buildings, and a health professions campus. The team, most recently, designed the campus’ new administrative office building. Today, the Winchester Medical Center serves as the nucleus of the Valley Health System.
American Airlines Center. Shopworks is the hotel interior designer; MorrisonSeifertMurphy is the condominium interior design architect.
A new school design concept is part of the Birdville Independent School District’s new elementary school in North Richland Hills, Texas. The inventive project, noted in publications from Dallas to Seattle, includes the design and construction of a 680-student elementary school. The school, which features the latest technology accommodations, classroom pods, common areas, and quiet spaces, is expected to serve students in pre-kindergarten through fifth grade.
elephants, giraffes, zebras...
Patient care at Children’s Hospital and Regional Medical Center, in Seattle, Washington, just got a little more dynamic with the opening of the Janet Sinegal Patient Care Building. The new five-story facility is inviting to children, families, and staff. A welcoming, life-size giraffe leans playfully over the entry balcony. The colorful, friendly environment is complete with murals and touchable, nearly life-size giraffes, zebras, and elephants.
A new picnic pavilion, complete with a cookout grill, refrigerator, restrooms, ice machines, and a microwave oven, allows friends of Texas Scottish Rite Hospital in Dallas, Texas the opportunity to host events such as birthdays, holiday get-togethers, etc. The pavilion is located on the park-like grounds of the hospital. The American Subcontractor Association, The Beck Group, HKS, Inc., and ccrd partners teamed up to donate a picnic pavilion to Texas Scottish Rite Hospital. HKS and ccrd partners provided the design, Beck coordinated construction, and the American Subcontractor Association provided free labor and materials.
Spring Valley Hospital, Las Vegas, Nevada
FOR UHS An innovative design method is allowing MEP disciplines to mobilize early in the construction phase at many Universal Health Services (UHS) jobsites. Using structural precast double T’s, inverted T girders, and columns, the method is used on single story portions of the building. In turn, the interior work, within the precast building, can begin while the remainder of the tower structure is erected. Double T’ing has shaved months off of project schedules, saving UHS time and money at projects including Spring Valley Hospital in Nevada, Temecula Medical Center and Palmdale Hospital, both in California, and Fort Duncan Hospital in Eagle Pass, Texas. 5
A walkway/bike path provides a means for physical activity for Sabre Holdings Headquarters staff in Southlake, Texas.
RONMENT by: Dan Jeakins, AIA Principal, HKS, Inc.
he low carb craze has hit the United States with a vengeance. The New York Times recently reported that 10 million people have adopted low carb eating habits. Not wanting to be left out, restaurants and grocery stores across the country are adopting new low carb menus and offering low carb food options. Whether it's Atkins, South Beach, or the Hamptons, the message is clear – lay off the starch and develop a taste for eggs, meat, nuts, and soy products. The “get in shape” message isn’t wasted at the White House. President George Bush is leading the way to a healthier, physically fit nation. He recently established the Healthier U.S. Initiative, based on the idea that personal fitness and becoming healthier is critical to a better and longer life. His nationwide plan promotes daily physical activity, a nutritious diet, preventative screenings, and making healthy choices. This and other programs are in response to a growing health problem in the United States – obesity. The Federal Department of Health and Human Services reports that being overweight results in 300,000 U.S. deaths a year. Furthermore, almost 65 percent of American adults are overweight or obese. It is estimated that the price tag on obesity – including cost for health insurance, sick leave, and life and disability insurance – is $12 billion per year for U.S. companies. Across the country, companies are paving the way to encourage employees to get fit. The new methods go way beyond offering discount gym memberships and teaching the virtues of vegetables.
The Battle of the Bulge At Sabre Holdings Headquarters, in Southlake, Texas, fitness is a way of life. A pedestrian-friendly campus encourages employees to access buildings by landscaped walkways. With bike racks in the garages and bike paths lining the facility, employees can ride a bike to work. Locker rooms and showers are also a part of the fitness package. In addition, Sabre
Holdings dedicated a four-acre strip of land that will connect the campus to the city’s bike trail system to the city of Southlake. The Sabre Holdings locale, as many others, is designed as a low-rise campus instead of a high-rise headquarters. This choice allows employers to offer a built-in means of exercise for its employees while developing a less corporate setting and a more friendly campus environment. As an alternative to using the elevators, the Sabre Holdings Headquarters includes enhanced staircases with improved finishes, natural lighting, and views to nature. The same goes for RadioShack’s new headquarters in Fort Worth. The facility, currently under construction, will host glass-enclosed stair towers with views to the nearby riverfront, encouraging all employees to walk and interact. To avoid the elements, many owners, including Citigroup in Tampa, Florida, asked their architects to design aesthetically pleasing, covered breezeways, allowing employees to walk uninterrupted in a fresh air environment. And let’s not downplay the on-site or close-by location of a gym. When Jack LaLanne opened the nation’s first health club in 1936, people were not running to sign up. When he starred on his own television fitness show, critics were tough on him. Today, fitness centers have sprung up around the nation – many in the middle of major corporate facilities such as JCPenney, Nissan, Fidelity Investments, and Citigroup. More than 10,000 square feet will be dedicated to a fitness center, multi-purpose room, aerobics room, and locker facilities at RadioShack. According to Bodyworks Fitness Equipment, the corporation’s fitness consultants, the new facility will generate a 20 percent increase over existing fitness memberships. Hospitals, of course, are also on board. A 1,500square-foot fitness area was transformed into a 6,500square-foot state-of-the-art wellness center for staff at Bayfront Medical Center in St. Petersburg, Florida.
above: Open-air connectors encourage employee health at Sabre Holdings Headquarters in Southlake, Texas.
A Fit Environment
Today, Bayfit offers wellness counseling and education, fitness evaluations, personalized exercise prescriptions, aerobics and other guided exercise programs and weight management, diabetes, and workman’s compensation programs.
its 400 workers have signed up to have their cholesterol, blood pressure, weight, and physical fitness abilities tested. After 12 weeks, the group will get back together to compete to see who has lowered their cholesterol and blood pressure, dropped the most pounds, and is lifting the most weight. Prizes are given to the winner in each category.
Insuring Wellness Employers aren’t the only ones taking on obesity in the workplace. Insurance companies have their own financial reasons for slimming down overweight workers. The fewer claims filed for obesity-related diseases, the less money the insurance company has to shell out. Since many major corporations have self-insurance programs or pay a major portion of their employees’ healthcare premium, it is to their benefit to host a healthy workplace. Many healthcare providers, such as United Healthcare, are offering on-site stress management, smoking cessation, and other health seminars to help employees onto a road to healthy living. Proactive worksite wellness programs are also offered including screenings, health risk assessment, and annual physical exams. JCPenney, with its headquarters in Plano, Texas, hosts a health seminar on topics such as diabetes, hypertension, depression, healthy food preparation, and stress for its 9,000 employees in Dallas-Fort Worth. Medical Clinic of North Texas and Sodexho, a food service firm, give the seminars. The JCPenney Headquarters also acts as an indoor walking facility with a 1.5 mile stretch between its north and south buildings in addition to its 1.5 mile walking/jogging trail. It also features a full-service health club – with fitness center, yoga and aerobics classes, massages, trainers, etc. – a childcare center, and an on-site medical facility. AMR Corp., the parent company of American Airlines, operates a 10-room medical facility called Dallas Hope at Dallas/Fort Worth International Airport. A staff of approximately 120 medical professionals, including physical and occupational therapists, cater to the needs of the nearly 31,700 employees in the area. According to AMR, staff miss less time at work due to its proactive, on-site approach to healthcare. Archon Group takes wellbeing to the mat through its wellness “Boot Camp.” Archon is an international, full-service commercial real estate investment management and mortgage loan company. More than 40 percent of
Healthy Environments Fitness of the mind and body is part of the healthy workspace experience. Many companies are working with designers to create spaces that reduce workplace stress that can result in poor employee performance. Since healthy and efficient employees are the company’s best assets, the work environment is a crucial factor in employee retention. The government is playing a positive role in realigning its priorities across the board. From the Department of Defense to the current U.S. Census Bureau Headquarters being developed by the U.S. General Services Administration (GSA) in Suitland, Maryland, the government is part of an effort aimed at improving interior and exterior environments
below: Open and bright stairways promote vertical circulation–versus elevators–at Westlake Corporate Campus in Westlake, Texas.
leading to increased productivity and better health. The Census facility will harmoniously house four generations of workers from baby boomers to the net generation. In addition to walking/biking trails and a planned outdoor sports field, the headquarters will include indoor and outdoor dining areas as well as office spaces that are located no more than 30 feet from natural light. A leader in financial services recently completed a regional campus in Westlake, Texas. Attraction and retention of professional staff were primary concerns. To support employee well-being, the building is designed with indirect lighting, raised floor air distribution, fitness and dining facilities, landscaped walking paths, and lakeside meeting areas.
At Memorial Hospital West in Pembroke Pines, Florida, care teams for the staff is part of the employee benefits. If a staff member experiences extreme stress, they can call upon volunteers trained in massage therapy, music therapy, and aromatherapy for relief. Pegasus Logistics Group provides free massages to its employees every other week. The program is designed to alleviate stress and improve worker satisfaction.
Workplace Productivity A team approach to productivity is also key in creating less workplace stress. Companies are re-evaluating the way they have done things in the past, by developing innovative and efficient means of working. Instead of
A Fit Environment
managing through top-down decisions, these firms are asking for employee input. RadioShack continues to focus on process refinement and productivity improvement. Recognizing the workplace can have a significant influence on both, RadioShack and HKS created a pilot space or “idea lab”. Within the idea lab, unique spaces are created to explore new ways of team-based working. Through these spaces, RadioShack measures the benefits of a workplace that is aligned with work process and culture changes. The idea lab enhances the process of educating employees about their new work environment before the actual move-in, creating a less stressful, more satisfying work experience.
Healthy Choices The cafeterias of the past are now being
converted to a true restaurant experience. Seating is optional and many employees can choose from indoor, outdoor, patio, or foodon-the-run. Providing healthy food choices is key. For example, Sabre Holdings offers its employees heart healthy and low carb options – with the fat and carb contents written right on the menu. Some employers are also offering these same lunchtime options at 5 p.m. – allowing working moms and dads to take home a healthy meal. Worker wellness isn’t just a fad. For many service-based corporations, personnel costs are 10 times their annual real estate costs. A building’s design, the work place environment, and employer’s wellness initiatives can have a significant affect on employee well-being and morale – which equals a noteworthy plus or minus effect on a company’s bottom line.
far left: Heart healthy and low carb lunch options are offered at Sabre Holdings Headquarters in Southlake, Texas. middle: Coffee bars at stair locations offer convenient gathering places for employee interaction at the RadioShack Headquarters in Fort Worth, Texas. below: Full-service, on-site fitness facilities encourage employee activity and wellness at Carlson Capital in Dallas, Texas.
ROGER STAUBACH For 10 years, Roger Staubach ruled the NFL. HKS sits down with the Hall of Famer to discuss his transition to real estate mogul and his firmâ€™s ingredients for continued success.
eing a winner in business is just as important as being an NFL titleholder, according to Roger Staubach. He began his football career with the Dallas Cowboys in 1969. His 10-year stint landed him four NFC titles and two Super Bowl victories. He was voted MVP in Super Bowl VI and voted into the Pro Football Hall of Fame in 1985 – the first year he became eligible for the honor. Today, Staubach holds the title of chairman and CEO of The Staubach Company, a global, full-service real estate advisory firm. The company is known for its unparalleled standard of business and personal ethics. It is one of the innovators of the user representation concept and lists among its clients Barnes & Noble, Blockbuster, Burlington Northern Santa Fe, CVS, Duke Energy, ExxonMobil, J.P. Morgan Chase Bank, Kinkos, Morgan Stanley, Nextel, Nissan, PepsiCo, Pier 1, RadioShack, Ultimate Electronics, and Verizon. In addition to serving on the board of directors of AMR Corporation, Brinker International, and McLeodUSA, Staubach is involved with the American Cancer Society Annual Children’s Luncheon, the United States Naval Academy Foundation, and numerous other civic, charitable, and professional organizations. To his credit are numerous businessrelated honors including Commercial Property News “Corporate Services Executive of the Year” for 1999, 2000, and 2001, the NCAA 2000 “Teddy Roosevelt Award,” and the American Jewish Congress 2001 “Torch of Conscience Award.” He was also recognized as a Distinguished Graduate by his alma mater, the United States Naval Academy.
wanted to follow. Since that time, our family has expanded to five children – in addition to seven grandchildren. Our son and two sons-in-law have also joined me in the real estate business.
What similarities does your current career have with your career as a professional football player? How have you used these similarities to your advantage? I’ve always been competitive. When I retired from football, I was looking for a career that was challenging and dynamic. For me, real estate is both. The business world is competitive – sometimes we win and sometimes we lose. Just like professional sports, I have the same feelings of disappointment when we don’t make the cut. However, it feels great when we win.
What is the Staubach culture and mission? Has it changed since the company began? Our company mission is to provide extraordinary real estate services to corporate, industrial, and retail clients. We know that our success is measured in the achievement of our clients’ objectives, satisfaction, and trust. Our operating principles are client service, quality, and value-added service. We strive to understand our clients’ long-term objectives and orient our work toward them. Staubach teams pursue excellence by delivering value every day.
How did you get started in the real estate business? I joined the Cowboys in 1969. Back then, they didn’t pay quarterbacks what they do today. I was a rookie at 27 with a wife, three kids, and a salary of $25,000 per year. Since I wasn’t looking to be a broadcaster or coach, I knew that I would probably work outside of football. I was looking for work in the off-season, when a friend from the Naval Academy introduced me to Henry S. Miller and his real estate company. I went to work that first off-season and continued to work in the industry on a part-time basis. Once I devoted time to real estate, I knew it was a career path that I
Describe your services and client base.
The Staubach Company, founded in 1977, is a real estate advisory firm serving users of office, industrial, and retail space. Our areas of expertise include site selection, acquisition and disposition, financing, design and construction consulting, and other outsourced services. We’ve completed work for numerous Fortune 500 companies as well as many municipalities, states, and the federal government.
What are the most unique aspects about your company? What sets you apart from other firms? We are committed to serving the needs of the real estate user. The firm focuses on cost-saving solutions and risk mitigation. We are a full-service real estate, advisory service company providing a breadth of coverage. No matter what, we believe in “walking
the talk.” Our belief is so strong that we offer an unconditional guarantee of value which is unique in our industry. If a customer feels that we have not lived up to our responsibilities, they have the right to adjust our compensation.
What have been some of your proudest moments running the company? Our ability to successfully provide user representation is one of our success stories. When I entered the commercial real estate industry, not many companies were familiar with the concept of “user representation.” We immediately saw the potential in this idea and were committed from the onset to exclusively represent users of office, industrial, and retail space. Focusing on the needs of users of real estate has allowed us to grow from a small regional firm to a worldwide real estate services leader over the last 27 years. We now have over 50 offices located throughout North America. Another milestone was successfully expanding our business outside of Dallas, with the opening of our Washington, D.C. office. This one move provided us with numerous opportunities. It also spurred additional growth in Houston, Denver, New York, and also internationally.
“To keep getting better, keeps me going.”
Your firm was recently named the one of the “Best Places to Work” in Dallas/Fort Worth. What is your philosophy regarding work environment? How many employees? How many locations? Our people are the firm’s competitive advantage. Part of our value-driven vision is to be an employer of choice, which helps us attract and retain the best talent. Our values are integrity, respect, teamwork, leadership, and balance. While hard work and devotion to our profession is important, all employees are encouraged to balance family life with their faith and community. We are a people business that is based on service. In turn, our goal is to place the right person in the right place. Currently, we employ more than 1,100 staff in over 50 offices in North America. Through our joint venture DTZ Staubach Tie Leung, we also have access to 7,600 professionals in over 40 countries worldwide.
What do you think are the real estate and design industry’s biggest challenges in the next five years? I think that our greatest industry challenge relates to making real estate planning part of the corporation’s marketing strategy. We’re finding that many companies are shedding their corporate user internal functions and centralizing their real estate to control costs. This is where firms like ours can help. We
Teaming with Roger Staubach
strongly believe that broker partnering with a corporate user of facilities can add tremedous value. As a partner, we add expertise that a firm may not have in-house. However, each client is different. You have to really listen and design the right type of partnered service. The challenge is to show clients that we add value – saving them money and time due to our every day involvement and knowledge of the market. We also have to gain their trust. We do not operate under a broker model, achieving one large fee and then not working together again. Our focus is to share information building long-term, trusting relationships. We want our clients to know we are on their side. At the end of the day, we are trying to get a transaction that meets their needs. If that means less commission for us, that’s okay. Our goal is to be a valued and reputable member of our clients’ teams.
Knowing that you have offices in Europe and Asia, do you feel these international markets will add greatly to your company’s revenue? We are seeing business pick up right now. With the uncertainty in the world today, it is hard to predict the future. However, I feel that all U.S. firms should have international relationships to participate in the growing global market. The potential in Asia is enormous.
“We know that our success is measured in the achievement of our clients’ objectives, satisfaction, and trust.” We understand you have an interest in NASCAR? Troy Aikman and I are on a NASCAR team. It’s a great sport and many of our customers are already involved. While it is an interest of mine, it also serves a business purpose. I can go to a race in Atlanta and visit our office and clients while there.
Do you see your role changing at The Staubach Company? What do you hope to be doing? I like what I’m doing. I spend considerable time in our field offices with our people, meeting with current and prospective customers. I continually look for strategic ways to improve. To keep getting better, keeps me going. Our teams learn every day from our clients and from each other. We are growing and improving on a regular basis. Doing the right thing for our customer creates a great deal of fun and success for everyone at The Staubach Company.
HEALTHCARE BOOM by: Craig Beale, FAIA, FACHA, RIBA, CHE, CHC Principal and Director of HKSâ€™s Healthcare Division
The healthcare industry isnâ€™t using words like downsizing, restructuring, or closures to describe its market climate. As a matter of fact, the healthcare industry is in the midst of a construction boom spurred by a number of factors such as aging facilities, growth in patient demand, advancing technology, and increased competition.
organizations (60 percent of hospitals, 68 percent of health systems) need to replace aging facilities, according to a recent survey by Hospital & Health Networks. In addition, 61 percent of hospitals and 79 percent of health systems cited improving operational efficiencies and patient flow as an influencing factor.
Across the country, hospitals are enlarging emergency rooms, building heart centers, sprucing up atriums, or building patient towers at a quickening pace. Construction spending at hospitals is predicted to rise from an estimated $18.2 billion in 2003 to $21.8 billion in 2007, according to management consultant FMI.
These new facilities provide a blueprint for new healthcare delivery in addition to allowing administrators to focus on staff efficiencies. Due to recent staff shortages and an aging workforce, it is important to improve workflow to save time and energy. For example, nursing pods require less walking time than single-loaded corridors.
In With the New A variety of factors are leading to the boom including aging healthcare facilities. A majority of
In the United States, the average age of plant ranges between seven and 15 years. In general, northern states tend to have older facilities than southern states. Hospitals with older plants may need more capital in the future for routine maintenance and adapting to information technology requirements. Louise Obici Memorial Hospital's 51-year-old facility could not accommodate the changing needs for the delivery of modern healthcare. Instead of spending about 80 percent of the cost of a brand new facility to renovate the existing hospital, Obici decided to build a new $84 million, three-story, 365,000-square-foot hospital providing a full range of state-of-the-art services.
Flexibility is also paramount allowing hospitals to shrink and grow as well as reconfigure at will. At Louise Obici Memorial Hospital, careful attention was paid to making the facility more flexible than the old structure. The universal swing rooms provide the hospital with multi-purpose rooms without having to add on to the structure. In addition, the medical office building, built to the same code requirements as the hospital, can be used as additional hospital space in the future.
comfortable hotel room. A variety of public spaces are included in today’s healthcare facility. Upscale retail shops provide a diversion for guests and staff alike. Unlike storefront pharmacies and cart-operated vendors of the past, the new merchants offer a variety of choices of essential items, as well as luxury gifts and accessories. A resource library is also offered at most facilities. Business centers, open to patients, family members and guests, host high-tech communications including computer and Intranet access, email, audio/video conferencing, telephone, fax, and copy capabilities.
page 16: Louise Obici Memorial Hospital delivers modern healthcare services at its new replacement facility in Suffolk, Virginia. above: A three-quarter acre healing garden, a peaceful environment where patients and their families can visit, is located in the center of St. Rose Dominican Hospital - Siena Campus in Henderson, Nevada.
A Healthcare Destination Outside of Henderson, Nevada, a group of business people drives up a palm tree-lined entry to a hacienda-like building. They grab their luggage and walk into a spacious atrium with a skylit, barrel-vaulted ceiling and grand staircase and head for the concierge desk. The friendly concierge informs the group that they have entered St. Rose Dominican Hospital-Siena Campus, a healthcare facility– not their hotel. For more than a decade, the healthcare industry has been borrowing design concepts as well as ideas regarding amenities from the hospitality market. The idea behind it is simple – hospitality equates to relaxation, comfort, and convenience. Today’s sophisticated healthcare subscriber demands all of these elements. The more amenities provided by a healthcare system, the better it can attract savvy healthcare consumers. An open central atrium is the focal point of many healthcare facilities. Lush landscaping and soothing water elements create an inviting first impression upon entering the facility. Patient registry is paralleled to hotel guest registration, and patient rooms have also dramatically changed to reflect amenities of a
The dining experience has also dramatically changed at healthcare facilities. Dining rooms, fresh food markets, cafes, and coffee houses are replacing the cafeteria of the past, traditionally tucked in the basement of the healthcare facility. Zale Lipshy University Hospital, in Dallas, Texas, has taken this theory to heart. The hospital's food won an "Ivy Award" from Restaurants and Institutions magazine and the "Silver Plate Award" from the International Foodservice Manufacturers Association. Bayfront Medical Center in St. Petersburg, Florida, hosts Joffery's, a gourmet coffee and pastry shop. A pizza oven is the focal point of the restaurant-style dining accommodations at Mercy Health Center in Laredo, Texas.
Customer Conveniences Today’s healthcare consumers want to know more about their healthcare concerns and take more control of their therapies and treatments. Hospitals are responding to the growth in demand for knowledge. In the United States, the decision-making process regarding an individual’s healthcare is moving much closer to the patient. The growth in information and knowledge is being fuelled by the dramatic rise of the Internet and associated technologies and the increase in direct-to-consumer advertising. Healthcare consumers are able to go on-line and compare the amenities of each hospital. Given the competition between hospitals, in particular specialty, urban, and academic medical centers, a few extra amenities might be the difference between feast or famine. Patient participation in the treatment and healing process is key. A sense of choice and control and comfort with the environment will promote the healing process. Within the patient room, patient and family empowerment are provided with control over the noise
Behind the Healthcare Boom
and distraction, television, lighting, thermal comfort, and social interaction. At Utah Valley Regional Medical Center, the individual patient rooms are designed from the patient’s perspective. All lighting, music, television, and communication controls are ergonomically located within reach of the patient bed. Concealed storage is provided for clothing and personal supplies. Display space for cards, flowers, and personal items allows personalization that empowers. A residential atmosphere is created through the use of natural woods, scaled furniture, a full spectrum of color, and comforting artwork. Views to nature are visible from the patient’s bed and family spaces. A clear distinction is created between the patient, caregiver and family zones. Caregiver supplies and work areas are separated from the patient and family spaces. Places of retreat provide positive distractions and a sense of choice - especially for long stay inpatients. The designated indoor and outdoor spaces are easily accessible, secure, and promote choice without confusion. Social interaction and/or privacy, music, entertainment, retail, and educational choices also create a positive environment.
Aging Baby Boomers The aging of the population is one factor attributing to an increase in hospital services and will play an even greater role as baby boomers begin to reach retirement age in this decade. Hospitals are already experiencing a dramatic increase in the numbers and criticality of sicker patients, which has spurred a shortage of critical care beds in certain areas. It’s important for hospitals to consider growth in the over 65 demographic because this group is the highest user of hospital services, according to Healthcare Financial Management Association. Americans between the ages of 65 and 74 average 1.3 inpatient days annually, compared with less than one-half day for Americans under the age of 65. Nevada, Arizona, Colorado, and Florida are projected to lead the nation in growth rate of both overall population and population over age 65 between 2002 and 2007. In absolute numbers, the states that will see the biggest swells in population are California, Texas, Florida, and Georgia. Today’s consumers are more educated, are accustomed to immediate services, and have the financial means and access to seek care.
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These factors have led to the development of a number of centers of excellence. Since two of the nation’s leading causes of death are heart disease and cancer, according to the Center for Disease Control (CDC), you can bet that a number of these centers focus on treating these two illnesses.
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All patients are treated like VIPs at Cleveland Clinic in Weston, Florida. The interior uses a grand entrance as a gathering space. All rooms are private with many bedside amenities including patient and guest storage, a work area, desk, and a refrigerator. These provisions promote a family-centered care environment making guests and families feel welcome. The rooms are 15 feet wide – versus the typical 13-foot patient room. Extensive wood millwork throughout the patient room, including concealed headwalls, creates a warm atmosphere. Full drapes, tailored bedspread, and lounge seating are part of each patient room. M.D. Anderson, ranked the nation’s top cancer hospital, according to U.S. News and World Report’s “America’s Best Hospitals” survey, offers patients an environment that is comfortable and familiar. An enclosed park area resembles a mall with retail shops, restaurants, a newspaper stand, and a gourmet coffee shop. It also provides an extensive library for patients, families, and staff.
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Advances in medical and information technology are affecting every area of the hospital including emergency departments, operating rooms, patient rooms, nursing stations, and administrative support services. Healthcare administrators are struggling to keep pace with the rapid evolution of medical technology and IT systems. In turn, they are spending major dollars to renovate, expand, and build new facilities, while hoping their new facility won’t be outdated before it is built.
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When built in 1948, The George Washington University Hospital, located in Washington, D.C., was the most modern hospital in the nation's capitol. Over the years, doctors have treated numerous national figures including
ARE WE WELL EQUIPPED FOR THE FUTURE? By Gene D. Burton As the boomer population ages, more people than ever before will need healthcare services.
ment space, accessibility, and support requirements.
The fact that access to medical equipment and technology has become a key element in hospital admissions spotlights the growing importance of planning and design that accommodates the requirements of technicallycomplex equipment, the trained staff who use it, and the patients they serve.
Technology is used by people to serve people. Designs that create patient-friendly environments must also provide adequate space for the staff using the equipment and adequate storage for supplies.
Here are some essential considerations that address all three of these design priorities: Quality patient care is the primary goal of every hospital. Healthcare design must first accommodate the basic needs of every patient for privacy, dignity, comfort and a healing environment – and then address equip-
Ronald Reagan, Dick Cheney, and Alan Greenspan. Today, a replacement 371-bed, $96 million hospital carries on the tradition of quality healthcare with an emphasis on technology and wireless communication. The facility houses millions of dollars in high-tech equipment. Diagnostic capabilities have been drastically improved with the addition of state-of-the-art technology for cardiac catheterization, angiography, magnetic resonance imaging, computed tomography (CT), and nuclear medicine. A fully integrated, picture archiving communication system (PACS) enables all radiology scans to be stored digitally for easy retrieval. The filmless, paperless department offers special xray equipment, cutting-edge MRI scanners, and upgraded nuclear medicine and ultrasound equipment. The PACS system stores data electronically on a secure web server. This means doctors can view images and reports from computers anywhere and anytime. Because the images are readily available, physicians are able to make clinical decisions more quickly. The hospital is also adding voice recognition into its dictation system, allowing radiologists to dictate reports more efficiently. In addition to wireless capabilities, The George Washington University Hospital is one of the first facilities in the country to integrate virtual reality, computer-controlled mannequins, and other interactive teaching tools into a hospital setting. This technology
Plan from the inside out. Looking for a sure-fire investment? Planning an infrastructure with adequate capacity to support future technologies will pay off again and again over the life of a healthcare facility. Flexibility is essential. The rapid evolution of medical equipment and communications technology man-
dates designs that enable clinical service areas to grow and change along with their technology. Hospitals may be evolving into centers focused on specialty treatments and technologies that are not available elsewhere. By investing in a well-designed infrastructure that accommodates the current and future needs of healthcare equipment and technology, hospitals can face both the boomers and the technology boom with confidence.
Gene D. Burton is president and CEO of Gene Burton & Associates, a medical equipment and communications planning firm for healthcare construction.
benefits the patient and provides risk-free tools for training future healthcare providers. More often than not, physicians are carrying palm-held personal data assistants (PDA). Through the hospital’s pilot PDA program, physicians have on-line, real-time, mobile access to patient data. Doctors, through access via a safeguarded system, can tap into hospital records to retrieve up-to-the-minute information on their patients’ progress. In addition, the PDAs and laptop computers will soon allow doctors to key in patient orders for laboratory tests and x-rays and, eventually, order medicines directly from a patient’s bedside. Plans for other technological advancements include a new generation of remote access allowing doctors to view medical information safely and confidentially from remote locations.
Conclusion As in many other industries, healthcare is constantly changing. The HIPAA legislation will continue to allow the industry to grow and share information with its consumers allowing patients to play a greater role in their treatment. Simultaneously, a new generation of healthcare facilities, different from the familiar institutional model, also continues to evolve. Yesterday’s hospitals were designed solely to house the sick. The hospital of the future will be a welcome part of the community providing a healing, hospitable environment to serve people – in sickness and in health.
SPORTING A NEW LOOK AT
US Cellular Field t he Chicago White Sox home opener hosted a number of wins. Not only did the White Sox take home a 12-5 victory over the Kansas City Royals, the team was also applauded for the recently completed fourth phase of improvements to the ballpark.
Major structural renovations to U.S. Cellular Field’s upper deck dramatically impacted the height, profile, and atmosphere of the ballpark for White Sox fans. This phase of improvements, which cost about $28 million, includes four major components. The most visible and the largest project undertaken since renovations began was the upper level redesign. Eight rows of the upper deck were demolished, eliminating 6,600 seats and lowering the height of the ballpark by nearly 20 feet. A new, horizontal roof was built to cover the park’s back 13 rows, leaving only the first eight rows uncovered and creating a more intimate atmosphere for fans. Fans immediately notice the changes. “The new renovations, roof, and upper deck of U.S. Cellular field look incredible,” said season ticket holder Marshall Meyers. “The design of the upper deck and the over hang of the roof make watching games there much more pleasant. Other season ticket holders have also commented on the beauty of the new renovations. It certainly has added to our experience at the park.” The upper deck concourse is now enclosed and protected from the weather with a translucent wall, which combines with the new roof and steel work to give the outside of the ballpark a very distinctive look. The walls and walkways of the upper concourse take on a look similar to the main concourse with exposed steel beams and artwork highlighting the franchise’s century-long history. Upgrades to the fan deck and a new lower terrace balcony wrap up renovations at the ballpark. The fan deck on the center field concourse, which was completed before the 2003 season, now features three levels of tiered seating and standing room. This popular patron amenity features food and beverage service and allows fans to look down onto the playing field
from a unique vantage point above the batter’s eye. An outdoor balcony was added to the lower terrace suites, providing an additional get-together area and outdoor seating. Players have also taken a shine to the newly renovated facility. “I couldn’t believe how different the park looked when I first drove up,” said White Sox manager Ozzie Guillen. “The changes make it warmer, like the old ballpark. I think it looks fantastic, and the players are excited to be playing here.” "This year’s renovations have had a very positive impact on the fan experience at U.S. Cellular Field," said Terry Savarise, White Sox senior vice president of stadium operations. “Our goal with the new upper deck seating area and concourse was to give fans the same comfort, feel, and enjoyment of the game they find on our main concourse. During the research we have conducted over several years, improving the upper deck has been the number one upgrade requested by fans. Because of the size and cost of this project, we were not able to undertake this major step until we received the support of U.S. Cellular’s partnership last February." According to Bryan Trubey AIA, HKS design principal, the design concept is to continue upgrading the ballpark each year with new character elements. “Each of these upgrades will allow a richer and more interesting fan experience at U.S. Cellular Field by bringing many of the elements traditional to baseball and the city of Chicago to the forefront of the ballpark’s concourses. The long and celebrated history of the White Sox is also used to tell the story of the team through large murals, along with important events in the growth of Chicago in the last century.” "We are excited about the opportunity to address some of the fan concerns about U.S. Cellular Field," said Jack Rooney, president
and CEO of U.S. Cellular. "U.S. Cellular is committed to working with the White Sox and Illinois Sports Facilities Authority to make U.S. Cellular Field a world-class ballpark. By renovating the upper deck and adding to the fan deck in center field, we have continued to improve U.S. Cellular Field for the fans of Chicago by making it a more intimate place to watch a baseball game." "The Illinois Sports Facilities Authority has successfully completed four phases of renovations to U.S. Cellular Field on time and within budget,” said Jerry D. Blakemore, CEO of the Illinois Sports Facilities Authority. “The dollars from U.S. Cellular allowed us, without additional cost to tax payers, to develop and implement phase four, which not only addressed the concerns related to the upper deck, but continues our efforts to bring jobs and business opportunities to the Chicago metropolitan area. ISFA is pleased to be part of this public-private partnership with the Chicago White Sox and U.S. Cellular." HKS has been working with the Chicago White Sox to complete renovations to the U.S. Cellular Field for the past four seasons. In 2001, multiple rows of seating were added along the foul lines in front of existing seats – creating a more intimate relationship between the diamond and the fans. In addition, the outfield fence was moved, giving the ballpark asymmetrical dimensions. Other modifications included relocated bullpens, the creation of a two-tiered outdoor terrace area for the Bullpen Sports Bar, and an extension of the outfield seating area. Before the 2002 season began, phase two renovations were completed. The renovations included a center field plaza with a multitiered batter’s eye, a vertical screen behind home plate, and main concourse upgrades. The club level was enclosed and designed with hospitality-style finishes.
Sporting a New Look at US Cellular Field
Phase three of the U.S. Cellular Field renovations included the outfield and upper deck concourses. The upper deck concourse, clad with historic Chicago murals, hosted the addition of field-side concession kiosks. The Club Level concourse connected each side through a corridor behind home plate. An additional center field Fan Deck was built, with concession stands and restrooms on the main level and a large get-together area above, to provide a unique viewing perspective above the batter’s eye. In addition, a state-of-the-art scoreboard video screen, nearly twice the size of the previous board, and two, 300-foot-long LED video display screens were installed along the front of the upper deck. “Our work for the White Sox for the past seven years has focused on developing a thorough understanding of all aspects of the Chicago White Sox’s brand,” said Trubey. “Having this quality of understanding has enabled us to bring forward the rich history of the franchise and create truly memorable spaces at U.S. Cellular – elevating and leveraging the Chicago White Sox brand.” The HKS Sports & Entertainment Group was formed to develop a specialized practice focused on sports and related entertainment projects. The group believes that sporting events are an integral part of the larger entertainment industry and should be designed to enhance the whole entertainment experience. A new generation of sports and entertainment developments are being ushered in by the Dallas-based Sports & Entertainment Group including the award-winning American Airlines Center in Dallas; Miller Park - home to the Milwaukee Brewers Baseball Club in Milwaukee, Wisconsin; Disney’s Wide World of Sports in Orlando, Florida - home of the Atlanta Braves minor league team; and the proposed Dallas Cowboys sports and entertainment destination, in addition to upgrades at U.S. Cellular Field - home of the Chicago White Sox. HKS’s ballpark projects include: The Ballpark at Arlington - MLB home of the Texas Rangers; The Dell Diamond - Double-A home of the Round Rock Express; Dr Pepper/7 Up Ballpark - Double A home of the Frisco Rough Riders; renovations to Joker Marchant Stadium - spring training home of the Detroit Tigers and home of the Single-A Lakeland Tigers. Future ballparks include the new Stockton Ports Single - a ballpark to be located in California and the new Corpus Christi Double-A Ballpark. 25
hen Alan Greenspan raises or lowers interest rates, he bases his decision, in part, on an economic report provided by the U.S. Census Bureau. This information is also used to guide the stock market, foreign trade, and employment.
The US General Services Administration (GSA) is developing a new headquarters for the Census that will consolidate 6,000 employees... the largest GSA construction procurement this year.
The Bureau has played a significant role in history. In addition to guiding our economic future, the Census Bureau is best known for tracking population growth. One of the few agencies noted by our founding fathers in the U.S. Constitution, the first census was carried out in 1790 by secretary of state Thomas Jefferson. “What people might not know about the Census Bureau is its major impact on technology throughout the decades,” said Walter C. Odom, Jr., chief administrative and customer services division, U.S. Census Bureau. “From the first circle fill-in data collection – currently used for testing in schools and universities alike – to portable hand-held devices, the Census has inspired companies to come up with the quickest and most accurate way of calculating data from millions of households. In the 50s, we worked with a then unknown company, IBM, to calculate population statistics by computer.” Today, technology and ingenuity guide the way to accounting for more than 292 million people living in the U.S., a number tracked and updated every decade by the U.S. Census Bureau. In addition to the Economic Census and Population Projects Program, the agency is responsible for collecting information on the U.S. Government, businesses, and communities. The U.S. General Services Administration (GSA) is developing a new headquarters for Census that will consolidate 6,000 employees now located at its current Suitland Federal Center headquarters and five other locations. Skanska USA Building, Inc. and HKS, Inc. have been selected by GSA as the design-builder to complete the design and construction of the new U.S. Census Bureau Headquarters at the Suitland
“We have implemented a fast-track approach to ensure the 2010 Census can proceed. We’re excited about the outcome.”
Federal Center campus in Suitland, Maryland.
The project, the largest GSA construction procurement this year, is multiphased and includes 1.5 million square feet of office space and two parking structures containing 3,098 spaces. The first phase consists of the design and construction of approximately 771,000 square feet of office space and a parking structure containing 1,592 spaces. GSA is utilizing design-build with bridging as the method of delivery. This involves the preparation of a concept design followed by a separate solicitation to select an architect/contractor team to prepare the final design and build the project. “This project has posed a real challenge to the GSA,” stated Anthony E. Costa, assistant regional administrator for GSA’s National Capital Region. “We implemented a fasttrack approach to ensure the 2010 Census proceeds. We’re excited about the outcome.”
GSA estimates the total project cost for the new headquarters to be $331 million. Construction of the first phase began in the fall of 2003, with the second phase set to begin in 2004. The project is slated for completion in September 2006. It’s all about design excellence at the local, state, and Federal government levels. Having to compete with the private industry for quality staff has led the government down the path of healthy, innovative, and attractive work environments. In addition to a unique design, the headquarters offers a myriad of amenities from a full-fledged fitness center, indoor and outdoor dining areas, a resource library, and state-of-the-art training facilities. The building’s overall curvilinear shape, allows natural light and views to nature at every turn. “The exterior façade is characterized by cladding of glass and pre-cast panels with a curtain of vertical wood louvers,” said Rod Garrett, AIA, senior designer, Skidmore, Owings & Merrill, LLP. “The vertical fins will be shaped into irregular curvilinear profiles that will be assembled into different prefabricated panels, creating a view to the greenscape outside of the building.”
Forecasting America’s Future
A unique green wire mesh around the parking structure will provide an aesthetically pleasing buffer with the use of a green veil of vine-type plantings. “Additional plantings will take place atop the building’s fourth and fifth levels, creating a garden atmosphere while reducing the building’s heat island effect,” said Jeff Vandersall, AIA, principal and project manager, HKS, Inc. “The design-build project is designed for Silver LEED Certification including the use of energy efficient materials, recycled materials, indigenous landscaping, and other green aspects.”
“The design-build project is designed for Silver LEED Certification...”
The design/build team includes the General Services Administration, HKS, Inc. and Skanska. Skanska, a worldwide construction company with annual revenues of $5.9 billion, is serving as design/build team leader. Skanska USA Building, Inc. is headquartered in Whitestone, New York with a local office in Rockville, Maryland. It has built a number of Federal office buildings and courthouses in GSA’s Region IV, headquartered in Atlanta, Georgia, including the Sam Nunn Federal Building. Local private sector projects include Gallery Place in Washington, D.C. HKS, the architect-of-record, is headquartered in Dallas, Texas, with an office in Washington, D.C. In the past 15 years, the firm has designed $1 billion in major Federal government projects including the Federal Aviation Administration Southwest Regional Headquarters in Fort Worth, Texas, and the George Mahon Federal Building and Courthouse in Lubbock, Texas. “We are pleased to be working with the GSA on the Census Bureau headquarters,” said Jim Whitaker, vice president, Skanska USA Building Inc. “We’ve had the pleasure of working with HKS on numerous projects throughout the country for over a decade. Together, we have built an impressive design/build team specifically for this project, and everyone on the team is looking forward to delivering the GSA and Census Bureau a world-class facility.” According to Costa, this U.S. Census Bureau project will set a new standard in design for the GSA. “It represents a new chapter in the agency’s history that will continue to add to its legacy of progressive and innovative services.”
A Capitol New Office
A CAPITOL NEW OFFICE HKS, Inc. is expanding its presence into the District of Columbia market with the opening of HKS, P.C. in Washington, D.C. The office, located in the heart of Washington D.C. at 1920 L Street, is just six blocks from the White House. HKS has been active in Washington, D.C. for more than 20 years completing projects for Maritime Plaza I and II, 1310 G Street renovation, and George Washington University Medical Center. HKS, serving as architectof-record, is in the construction administration phase working on Gallery Place in Washington, D.C. Gallery Place is a mixeduse building including retail, residential, office buildings, arts and entertainment, as well as four levels of below-grade parking. In addition to work with the General Services Administration, HKS is serving as full-service architect for Lincoln Property Company’s The Executive Building at 1030 15th Street – just three blocks north of the
White House. The project includes exterior and interior renovation of the existing 174,000-square-foot building with a new 154,000-square-foot addition. HKS has been working with Lincoln Property Company for almost 20 years on projects throughout the greater Washington D.C. area including work at 1530 Wilson Boulevard, Lincoln Place at Pentagon City, Lincoln Tower, and Colonial Place in Arlington, Virginia in addition to work at Lincoln Park I and II in Herndon, Virginia, and the Bethesda Office Center renovation in Bethesda, Maryland. The business plan for the office includes growing it from a project office to a fullservice HKS office. According to Ralph Hawkins, FAIA, FACHA, president and CEO, HKS, Inc., the area is ripe for growth and development. “We will strive to continue to serve the Washington D.C. area. The firm has completed many successful projects in the area. We plan to add the GSA to our list of satisfied clients.”
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The same 3-D digital technology used in animated movies, such as Shrek and Stuart Little, inspires architects around the globe. Just like a movie, constructing a building is a full sensory experience.
by: Taama Foresiepi, AIA Vice President/Director of Visualization, HKS, Inc. Architectural clients have come to expect the drama and pageantry of telling their story, similar to a movie production with music, sound, and special visual effects. In turn, designers are using every technique and technology to meet and exceed their client’s expectations. Instead of selling a 3-D picture of the building, architects are being asked to demonstrate the particulars of the working space. Animations, such as Shrek, combine photorealism with a 3-D cartoon world to give the viewer a sense of spatial relationships. For example, Shrek interacts with his environment seamlessly – from walking through the castle entry turnstile to acquiring wayfinding information from a kiosk. These fantasy works are being turned into built realities using these same animated techniques – combined with photographs and videography. Similar to designing a building in the context of the existing site, the Stuart Little animation is placed within a filmed environment with real actors. This technique is used by designers when expanding existing facilities or locating a building within a defined site. The computer has made it possible to cameramatch the animation of the proposed building into live footage of the existing site, allowing clients to visualize the new design within the confines of their personal real estate reality.
the scoreboard to the 50-yard line. Potential advertisers, who generate much of the funding for sports facilities, can also be recruited well before ground breaks on the new sports facility. Various levels of advertising, from low to high end, can be viewed through 3-D modeling concepts – demonstrating their potential advertising dollars at work.
The 30 Second Rule Just like advertisers, architects have integrated the “gotcha in 30 seconds” concept into their presentations. In an instant society, many clients are under the gun to make clear and concise decisions. The information conveyed by an architect must facilitate design ideas quickly and accurately. In this regard, the commercial advertising industry has been a great inspiration. Even massing model studies, illustrating potential areas of expansion for a hospital, can be animated to provide a more comprehensive analysis of
Just like advertisers, architects have integrated the “gotcha in 30 seconds” concept into their presentations.
Show Me the Space In the last five years, architects have taken advantage of this technology due to lower computer equipment costs and expanded computer expertise. Now, sports, hospitality, commercial, and healthcare facility designers incorporate many of the movie moguls’ techniques into their design presentation. Many of the produced animations are used at press conferences and on local and national news stations to help spread the word and gain community support. A potential season ticket holder can be shown their seat as well as the entire environment around them, from left: An enhanced computer generated rendering is featured on billboards to pre-market the W Dallas Victory Hotel and Residences.
above: Computer generated images assist owners in evaluating and selecting various design solutions.
right: Websites enable clients to market their projects on-line.
Clients are now benefiting from the ability to view their building’s progress on-line through the Internet.
the site and existing buildings. Watching a building appear to sketch itself, then transform into a shaded model, and finally into a fully rendered animation is one of the many techniques used by architects – gleaned from the treasures of television.
A Click Away Gathering design ideas and watching them evolve throughout the process is key. A few architects have tested the idea by setting up project websites. They were curious to see if their clients would be intrigued too. The response was overwhelming. Clients are now benefiting from the ability to view their building’s progress on-line through the Internet. It gives them up-to-date information and a marketing tool they can use to show community leaders and potential investors. The websites can include animated maps, handdrawn renderings, plans, sections, and videos as well as 3-D animations. It also gives information on the team member’s credentials and an explanation of the design process.
The Shape of Things to Come Architects look to the automotive and aerospace industries for sophisticated software, allowing them to create complicated forms and shapes. Designers can continue to be innovative, using new and exciting materials and methods to build never-attempted creative forms. Frank O. Gehry, FAIA, uses several software packages that are uniquely specialized for curvilinear forms. Catia, a well-known software package used to design 34
Building a Super Model
Architects are scrambling to provide the best possible product for clients using techniques from Hollywood, Madison Avenue, NASA, and Nintendo to translate and transcend their designs.
airplanes and rockets, is one of the most powerful packages in his repertoire.
Let the Games Begin Sometimes revolutionary techniques come from unlikely places. Davis Chauviere, chief information officer and principal, HKS, Inc., became intrigued with computer games when he found his son playing an interactive dungeons video game. The eye-catching concept that commanded the computer expert’s attention was real-time technology. His first thought – can this technology be incorporated into architectural presentation? After testing several games and multiple versions, he settled on one promising piece of software. Then, through a collaborative effort between Chauviere, his son, several HKS employees, and real-time visualization specialists known as ARCHengine, HKS has developed a remarkable tool for presenting architectural designs that allow interactive navigational discovery as well as display a building’s functions.
The ultimate winner in this communication race is the client. Architects are scrambling to provide the best possible presentation using techniques from Hollywood, Madison Avenue, NASA, and Nintendo to translate and transcend their designs. These techniques are powerful tools on television, in city hall, for investors, for naming rights, and on the Internet – enabling clients to bring their projects plans to the forefront of the world market. 35
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