AP CELEBRATES ART BASEL HK AP unveiled Second Nature, a new lounge concept by internationally renowned designer Sebastian Errazuriz at Art Basel in HK
Audemars Piguet celebrated the unveiling of their new lounge for Art Basel’s 2017 shows at Art Basel in Hong Kong, with a VIP after-dinner party. The party, attended by 900 guests, took place at Zuma in Central Hong Kong. Taiwanese actor Joseph Chang visited the new lounge and attended the VIP Party alongside Olivier Audemars, Vice Chairman of the Board of Directors of Audemars Piguet. Guests arrived on the top floor of the venue and were treated to an immersive experience of the Vallée de Joux, entering a space surrounded by beautiful backdrops of trees and landscapes of the Jura Mountains. Once again, the Manufacture was able to bring its home and origins to Hong Kong, and offered an unforgettable evening to its clients and collectors. A beautiful spiral staircase leads the invitees to another floor where Shanghai-based DJ Victor Aime transformed the dining area into a dance floor for the night. At Art Basel in Hong Kong, Audemars Piguet unveiled Second Nature, a new lounge concept by internationally renowned designer Sebastian Errazuriz, resembling the vast forests of the Jura Mountains, and showcasing a new exhibition of exceptional vintage and contemporary timepieces from the Swiss watchmaker.
A video installation was also presented by emerging Chinese artist Cheng Ran, entitled Circadian Rhythm. The artwork transported hundreds of viewers on a visual journey between landscape, soundscape and the heart of watchmaking, through a subtle soundtrack guiding the visitors on this experience, where natural sounds intertwined with mechanical watch beats. As global Associate Partner, Audemars Piguet continues to support Art Basel across all three of its premier contemporary shows in Hong Kong, Basel, and Miami Beach. This multiyear partnership is a testament to both organisations' shared commitment to creativity. Over the years, Audemars Piguet has continued to present innovative lounge concepts at the Art Basel fairs, inviting designers and artists to creatively interpret the Swiss watchmaker’s heritage and origins. This year, the concept of Sebastian Errazuriz’s large-scale tree sculpture is to witness its development as it displays its stages of evolution during the three Art Basel fairs. Art Basel in Hong Kong has shown the initial stage of the tree with bare branches, while the following editions of the show will see the lounge evolve with the seasons, symbolising Audemars Piguet’s deep sense of history and endless growth.
A new exhibition of exceptional vintage and contemporary AP timepiece has been showcased
From left to right, Tim Sayler, CMO of AP, Joseph Chang, Olivier Audemars, VP of the Board of Directors of AP, David von Gunten, CEO Greater China of AP 24
HK GOLFER・MAR GOLFER・MAY 2017 2013