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Passport to Golfing Success An exciting new degree has been launched offering opportunities for graduates to work in the golf industry. HK Golfer finds out more about the programme and looks at where it can take you.


olf isn’t just a game – it is also an industry that generates in the golf industry include Matt Davies and Sam billions of dollars worldwide annually through the millions of Green, both currently based at the world-famous golfers who regularly tread their favourite fairways and greens. Mission Hills Resort in China while students And, like any industry, golf requires well-educated and from South Korea and Hong Kong are currently enrolled on the AGMS course. skilled personnel to ensure its successful operation. For Matt, the AGMS degree has opened up Across the golfing world a wide and varied selection of management roles are available for degree educated personnel which is why the an exciting career opportunity where he is set to three-year Applied Golf Management Studies International (AGMSI) degree join the China Britain Business Council to open has been launched by The Professional Golfers’ Association (PGA) and the up a PGA representative office in Shenzhen, University of Birmingham aimed at young people in the Far East eager to make China where he will be working on behalf of the PGA World Alliance to develop its education a career in golf. PGA Director of Education and Career Development, Dr Kyle Phillpots, programmes in the Far East. Davies commented: “I have always been explained: “The AGMSI degree opens up a world of possibilities for people passionate about golf, passionate about working in golf. part icularly about “The three-year degree is targeted pursuing management specifically at those interested in role s a nd g a i n i n g a managerial roles within golf across degree through one of developing golf nations ... it will the UK’s best universities equip graduates with the skills and i n ta ndem w it h T he expertise to succeed across a range of PGA has proved an ideal management roles in the golf industry.” platform to realise my The launch of the AGMSI degree ambition.” follows the success of the Applied Golf Green added: “I don’t Management Studies (AGMS) degree think I would have got which this year celebrated its 10th this opportunity without anniversary since it was launched. the AGMS degree. My Each year graduates emerge into ma nager out here is the golf industry to take advantage of really interested in the exciting opportunities and The PGA degree and utilising what and University of Birmingham hope Sam Green on the 18th tee of the Olazabal Course I’ve learnt and seeing if it the AGMSI programme will create at Mission Hills Golf Club in Dongguan can be put to good use at similar openings for its overseas students.Among the AGMS students making their way in the world of golf is Mission Hills.” Dr Phillpots said: “Like the AGMS course, Eleanor Woodall, who after graduating landed her dream job in France as Ryder the AGMSI course will be very challenging but Cup project supervisor for the 2018 matches. “I applied for the job never expecting to it get as I was really young, had only offers all students a solid grounding for a wide just graduated and given that so many people in France have got degrees, I didn’t range of careers in the golf industry. “ Elea nor, Matt a nd Sa m have shown expect much,” she said. “At the interview, they were quite shocked that I was so young and with a the opportunities are there and many other graduates have gone on to secure excellent considerable amount of experience and had to ask me again just to check I was 21. “The AGMS degree gave my application added value, not only for what I roles within the game and we expect AGMSI learned but also for the experience I gained on placement. I’ll be supervising the graduates to enjoy similar career prospects.” Anyone interested in finding out more programme and overseeing the co-ordination of all of the projects linked with the entire event in France. One of them is to get 100 new golf clubs and make about the course should email Dr Martin Toms, programme manager from the University of the sport more financially accessible for everyone.” Other graduates who have used their AGMS degrees as a springboard to success Birmingham at


HK Golfer・MAR 2013