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Hiu man Ng Selected Works

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human

Hiu man Ng Selected Works

[ hiuman : human ] S e le cte d Works

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[ Designer ] H i u man N g

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Hiuman : Human Selected Works

[ Copyright ] ©2020 Hiuman Ng › All rights reserved. No part of this publication can be reproduced, distrubuted or transmitted in any form or by any means, including photocopying, recording and other electrinuc or mechanical methods, without the prior written permission from the publisher. Some images and text have been used exclusively for the inspiration and educational purpose only.


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When we lose our empathy, we lose each other. That’s why everything I do starts from a place of compassion; what people see, feel, & experience. Understanding the problems and realities of people inspires truly meaningful and innovative solutions. This book contains a selection of my work that best represents me as a designer. Thank you for taking the time to look at it. From me, Hiuman, to all you other humans out there: let’s be kind to one another!

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to the best humans I know— family, friends & mentors

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contents

[ 01 : 10 ] hiuman : adventurer

[ 04 : 10 ] hiuman : linguaholic

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P. 114 – 141

[ 02 : 10 ] hiuman : daredevil

[ 05 : 10 ] hiuman : foodie

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P. 142 – 171

[ 03 : 10 ] hiuman : jetsetter

[ 06 : 10 ] hiuman : dice-roller

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P. 172 – 203


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[ 07 : 10 ] hiuman : tea-freak

[ 10 : 10 ] hiuman : techie

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P. 286 – 249

[ 08 : 10 ] hiuman : freedom

[ 00 : 10 ] hiuman : brand

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P. 350 – 363

[ 09 : 10 ] hiuman : sweetheart P. 260 – 285

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Chapter Adventurer

The future close to nature

adventurer

» [ Class ] Corporate S p onsore d P ro j e ct : S u b aru

[ I n st r u c t o r ] A ki no Ts u c hi ya Cl au di a D all endo er fer Tom M atano S cot t K re ss A ntoni o B orj a

[ Te a m m a t e ] H i u man N g H ann a G oransson N o u r M o u rad R o b er t Walker S of i a W i k l ander

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[ 01 [ Objective ] › Subaru needs to evolve and establish their vision for the future of cars if they want to stay relevant to today’s 18 to 25-year olds in 10 years. › Collaborate with students from Graphic Design, Advertising, Web Design, Industrial Design, and Interior Architecture, to create a vision for Subaru and the future of cars in a way that feels relevant for the next generation of drivers of 2030. [ Approach ]

› Inspire people to explore and connect with the world by building a brand for a lifestyle bigger than driving. Subaru needs a sustainable vision that integrates the journey with the natural motion of nature. › Design using the dimensions of nature to engage our senses and encourage exploration. We let the versatility and uniqueness of the natural elements become the guide for Subaru’s diverse catalog of vehicles.

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WATER

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WATER

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A C A D E M Y O F A RT U N I V E R S I T Y / S U B A R U / S P R I N G 2 0 1 9

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Chapter daredevil

Taste that bites back

daredevil

» [ Class ] Packa ge D e si gn 3

[ I n st r u c t o r ] Ch rist i ne G e or ge

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[ 02 [ Objective ] › Ms. Mixo was established in 1989 by Carla Martinez, who was born and raised in Jalisco, Mexico. She has since then dedicated her business to making exceptionally flavored handcrafted spirits with integrity. › As a premium product in an ocean of mass-produced and more recognized brands, Ms. Mixo needs to develop an attention-grabbing packaging design that stands out from the competitors’. [ Approach ]

› Inspired by the heat and intense flavors of Ms. Mixo tequilas, the new packaging communicates the quality, culture, and story of the brand. The label has a detailed pattern that pays tribute to the founder’s Mexican heritage and the uniquely flavored drink. Each product has its own variation of the design to indicate taste, level of strength, and age.

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Chapter jetsetter

Let the skies unite us

jetsetter

» [ Class ] Strate gi e s for B randi ng

[ I n st r u c t o r ] T homas M c N ult y

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[ 03 [ Objective ] › The previous merger between United Airlines and Continental Airlines calls for a design that distinguishes them from the competition without compromising the heritage of the brands. This new brand needs a new visual identity that can be applied to everything from small business cards, to huge bodies of airplanes, to digital apps for your mobile devices. [ Approach ]

› Combine features of the pre-merger logos of United Airlines and Continental Airlines to create a new unique logo mark. The new mark is influenced by both brands’ old logo marks—United’s U-shape and Continental’s Globe. The blue and the red colors were picked up and given a new, more vibrant nuance. › The new logo was then turned into a secondary graphic element in the form of a dynamic pattern that can easily be applied to different media.

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↗ » [ Airline Rebranding Project ] › United Airlines

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Chapter linguaholic

Everything communicates

linguaholic

» [ Class ] G rap hi c D e si gn 3

[ I n st r u c t o r ] E mi ly Wo lfe

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[ 04 [ Objective ] › English is the capital language of the world and it is essential to understand it for the pursuit to make a career in this global society. Still, people struggle to find the time and motivation to learn a new language. An app that is both functional and playful can help people who want to learn English in a fast and interesting way. [ Approach ]

› Finding the balance between playfulness and professionalism is one of the most critical components when building a learning device. Colors and icons are used to inspire and create a clear visual path for the users to navigate among their needs and interests easier. It’s easy to explore vocabularies within different categories and there are user-customized games to create a more stimulating learning experience.

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linguaholic

↗ » [ English Learning Mobile App. ] › Vocaby

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Chapter foodie

The new taste of China

foodie

» [ Class ] Typ o grap hy 3

[ I n st r u c t o r ] A ri e l G rey

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[ 05 [ Objective ] › Chinese cooking is one of the world’s most popular food cultures. Innovation and inspiration have given traditional recipes a new place in the hearts of modern foodies. The book explores different trends within Chinese cuisine and it challenges foodies to experiment in the kitchen to embrace the flavors, the fusions, and the food we all love. [ Approach ]

› The innovative recipes called for an unexpected and non-traditional cookbook design. The modern geometric shapes are inspired by Chinese restaurants’ neon light signage to appeal to food lovers. The bright gradients of the line art are contrasted with a dark background that is influenced by the theme of Hong Kong’s night scene.

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foodie

↗ » [ Cookbook Design Project ] › Trending Chinese Food

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Chapter dice-roller

The game of power

dice-roller

» [ Class ] Packa ge D e si gn 3

[ I n st r u c t o r ] Ch rist i ne G e or ge

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[ 06 [ Objective ] › Kingdom Conquer is a board game that takes its players back to medieval times, where enemies could hide behind every tree. The game will put the players’ strategic thinking, problem-solving skills, and good luck to the test. The goal is to make it to the middle first and the numbers on the dice decide your pace. Each piece of the game needs a comprehensive design to tell the story and excite the players. [ Approach ]

› Medieval art and culture inspired the story, color palette, and the original artwork used in Kingdom Conquer. All graphic elements are designed according to a system made to appropriately fit a wide range of sizes, from the functional cards to the game board. This design is crafted for both a flat and three-dimensional space to create a dynamic experience for the players.

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↗ » [ Boardgame Packaging ] › Kingdom Conquer

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Chapter tea-freak

There’s always time for tea

tea-freak

» [ Class ] V isu al System 1

[ I n st r u c t o r ] P hi l H aml et t

[ Designer ] H i u man N g

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[ 07 [ Objective ] › Asha Tea House serves high-quality tea with carefully sourced ingredients and the shops are designed to create a welcoming, friendly space to enjoy your cup. This thoughtfulness and thoroughness need to be communicated in their visual brand and packaging to assist them on their mission to help shape America’s tea culture. [ Approach ]

› Asha’s carefully crafted product called for an informative and straightforward design. The logo is an A-shaped leaf. It is also the main element in the new pattern to make the brand more recognizable and memorable. The new color system is organized to distinguish the different kinds of drinks and create an insightful and visual experience.

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ASHA


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ASHA

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With fruits

FRUIT ›

Black tea P . 218

Oolong tea

Green tea


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PURE Oolong tea

Green tea

Herbal tea

Chapter tea-freak

Black tea

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MILK Black tea

Oolong tea

Green tea

COFFEE With milk

Black coffee

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fo


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or

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Chapter freedom

Foods for good

freedom

» [ Class ] Packa ge D e si gn 2

[ I n st r u c t o r ] Ch rist i ne G e or ge

[ Designer ] H i u man N g

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[ 08 [ Objective ] › Organic food is the key to healthy people, happy animals, and sustainable earth. Still, conventional farming practices continue to dominate the market as most people aren’t aware of or financially able to prioritize organically grown food. Fredo’s Farm needs to design their product packaging to be more compelling and recognizable on the shelf next to the well-known conventional brands. [ Approach ]

› Let the packaging design communicate transparency and goodness to invite people to choose Fredo’s Food over their competitors in the stores. The containers are designed to be recycled easily. Wholesome materials, straight-forward messaging, and images from the actual farms are all chosen to create a design with people’s and the environment’s best in mind.

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freedom

↗ » [ Farm Products Packaging ] › Fredo’s Farm

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F R E D O ’ S

F A R M

Chapter freedom

LINEN / COTTON BLEND KAPKINS THE SET OF FOUR

18 INCHES x 18 INCHES

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Chapter sweetheart

The cool treat for chill people

sweetheart

» [ Class ] G rap hi c D e si gn 2

[ I n st r u c t o r ] D av i d Ha ke

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[ 09 [ Objective ] › Ice Queen sells homemade, authentic ice cream to sweet-toothed families. The welcoming atmosphere is their biggest crowd magnet in addition to their premium quality ice cream. They need a vibrant and playful visual identity to enhance their brand image and make their customers excited about the brand and the experience that comes with it. [ Approach ]

› Ice Queen’s vibrant color scheme with a series of playful illustrations and photographs is to make people (even more) excited about ice cream. This excitement goes beyond the product itself and is integrated with Ice Queen’s store and ice cream-truck experience. The elements are created to be used in a wide range of sizes and on different kinds of media, from stationery to aprons and decorative posters.

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[ Ice Cream Branding ]

› Ice queen

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Future P . 286


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Chapter techie

Future visionary

techie

» [ Class ] Packa ge D e si gn 4 [ I n st r u c t o r ] T hom as M cNult y

[ Te a m m a t e ] Hi u man Ng E m anu e ll a G o s ali J i ng j i ng Z h ao

[ Te a m m a t e ] Y i - T i ng L i n Yu ri Le e Yo omi Le e

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[ 10 [ Objective ] › Avant is an innovative store providing the vision of the future. Everything they produce and sell is dedicated to creating a better future for people and the planet with the newest technology. They have four sub-brands offering products from health and wellness, gaming, homeware, and food. Working with a group of six graphic designers to create the brand and a series of packaging design for both the parent brand and four sub-brands. [ Approach ]

› Inspire people to explore and be familiar with the newest technology by presenting the brand with a professional, eye-catching, and innovative look. Build the parent brand with a minimal style and see-through materials which can easily work with sub-brands that have different personalities. Create in-store items such as exclusive water bottles to provide the best servers. Design subbrands packaging that presents variation with harmony.

P . 290

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› 2019

› Packaging

Chapter 10

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techie

↗ » [ Innovative Product Packaging ] › Avant

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Brand Matrix

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[ Retail Brand : Avant ]

› Target Audience Professionals Tech enthusiast Explorer Adventurer

› Sub-Brand Health & Wellness Gaming Homeware Food

› Location Manhattan, New York Sunnyvale, San Francisco Boston, Massachusetts


»

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› Size S Solid Toothpaste Solid Shampoo Solid Conditioner Candles Soap Bar

[ Sub-Brand : Viktor ] Gaming

› Size S Mouse Hard drive SSD Memory Thermal Compound Flash drive

[ Sub-Brand : Form ] Homeware

› Size S 6.5 ft. Belt Cables 10 ft. Belt Cables Smart Mug Motion Sensor Smart Bulb

[ Sub-Brand : Nuture ] Food

› Size S Nutrition Bar Coffee Bar Chewing Gum Sausage

› Size M Facial Cleansing Brush Perfume Shampoo Toothbrush

› Size M Mouse Mouse pad PWM Fan Keyboard

› Size M Wireless Speaker Power Cube Smart Mug Wireless Dimming Outdoor Sensor

› Size M Hydration Drink Liquid Egg Plant - Based milk

› Size L

Chapter techie

[ Sub-Brand : Cura ] Health & Wellness

Oil diffuser Yoga Mat Solid Soap Set

› Size L Motherboard Graphic card Cooling solution Headset

› Size L Smart Lamp Kettle Stand Mixer

› Size L Protein Powder Shipping Box Cricket Baking Flour Carry Box

‹ P . 295


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Kitchen Electrics

STAND MIXER

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on

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M

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ASHA


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› P . 364

Hiuman : Human Selected Works

thank you


»

00 : 10

[ Family ] I feel blessed to have you all as my family. Thank you for bringing me up to be a better individual; thank you for instilling me with a strong passion for learning and chasing my dream; thank you for doing everything you could to put me on the path to greatness. I love you beyond words! [ Friends ] I’m lucky that I have met and known you all. Thank you for the rare ones who always stay by my side; thank you for inspiring, understanding, helping, supporting, caring, and loving me; thank you for being an important part of my life. [ Instructors ] Thanks to Mary Scott, Thomas McNulty, Phil Hamlett, Christine George, Emily Wolfe, Ariel Grey, Antonio Borja, Akino Tsuchiya, and David Hake for inspiring, guiding, helping me become a professional designer. ‹ P . 365


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Hiuman Ng hiumanng.com

colophon

[ Contact ] Hiuman Ng +1 (415) 481 5826 hiumandesign@gmail.com hiumandesign.com [ Instructor ] Mary Scott [ School ] Academy of Art University School of Graphic Design

[ Printing ] Graphic Imagery South San Francisco, CA

P . 366

[ Binding ] The Key Bindery Oakland, CA [ Text Stock ] 80# Mohawk Everyday Digital [ Cover Stock ] Arrestox B - Slate Gray Linen [ Typography ] Blimone Inktrap by Degarism Studio Blimone by Degarism Studio [ Photography ] Monica Tsai, Pratik Parulekar Hiuman Ng, Jingjing Zhao


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Profile for Hiuman Ng

hiuman : human  

hiuman : human  

Profile for hiumanng
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