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MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New) MKT 498 Week 1 DQ 1 MKT 498 Week 1 DQ 2 MKT 498 Week 1 DQ 3 MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis (New) MKT 498 Week 2 DQ 1 MKT 498 Week 2 DQ 2 MKT 498 Week 2 DQ 3 MKT 498 Week 2 DQ 4 MKT 498 Week 2 DQ 5 MKT 498 Week 2 DQ 6 MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper MKT 498 week 3 Integrated Marketing Communication Target Market Paper (New) MKT 498 Week 3 DQ 1 MKT 498 Week 3 DQ 2 MKT 498 Week 3 DQ 3 MKT 498 Week 3 DQ 4 MKT 498 Week 3 DQ 5 MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation


MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper (New) MKT 498 Week 4 Team Assignment Marketing Communication Paper (New) MKT 498 Week 4 DQ 1 MKT 498 Week 4 DQ 2 MKT 498 Week 4 DQ 3 MKT 498 Week 4 DQ 4 MKT 498 Final Exam Guide MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper MKT 498 Week 5 Assignment Communication Channels Paper (New MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan (New) ******************************************************** MKT 498 Final Exam Guide

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Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple Select format). Multiple Choice and Multiple Select Questions 1 The foundation of an IMC plan includes which of the following elements? (Check all that apply) 2 A system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings is called ________. 3 Which of the following are elements of the communication process? (Check all that apply)


4 The people who control the flow of information to members of a buying center in an organization are known as: 5 Xerox offers a color printer that sells for $1,200, which they want to market to businesses. As the marketing manager for Xerox printers, you want to select an advertising medium that has a long exposure time and that can attract and retain a prospective customer’s attention, and you have a budget of $20 million. Which advertising medium would you select that best meets your criteria? ******************************************************** MKT 498 Week 1 DQ 1

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What is integrated marketing? What is the value of integrated marketing in today’s business environment? How is integrated marketing different from traditional marketing? ******************************************************** MKT 498 Week 1 DQ 2

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What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of


non-quantifiable tools for creating a marketing strategy for a marketing plan? ******************************************************** MKT 498 Week 1 DQ 3 For more classes visit www.snaptutorial.com

What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example. ******************************************************** MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New)

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MKT 498 Week 1 Individual Assignment Purpose and Value ********************************************************


MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper

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Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points) In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell. Address the following in your paper: If the company has an integrated marketing plan, briefly describe it. What value does the IMC plan add? (6 points) If the company doesn’t have an integrated marketing plan, how might the company benefit from having an integrated marketing plan? (6 points) Format your paper consistent with APA guidelines. ******************************************************** MKT 498 Week 2 DQ 1

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Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real? ******************************************************** MKT 498 Week 2 DQ 2

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What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service? ******************************************************** MKT 498 Week 2 DQ 3

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How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples.


******************************************************** MKT 498 Week 2 DQ 4

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What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples. ******************************************************** MKT 498 Week 2 DQ 5

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What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples. ********************************************************


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Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples. ******************************************************** MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table

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Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Fill in the blanks with the appropriate information that describes the tool and that then compares the strengths and weaknesses of using each tool to create a marketing strategy. Format your table consistent with APA guidelines for in-text citations and references. ********************************************************


MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis(New)

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MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis ******************************************************** MKT 498 Week 3 DQ 1

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What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected? ******************************************************** MKT 498 Week 3 DQ 2


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Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative? ******************************************************** MKT 498 Week 3 DQ 3

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What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”? ******************************************************** MKT 498 Week 3 DQ 4

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Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category? ******************************************************** MKT 498 Week 3 DQ 5

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What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC plan? How does a marketing plan justify the non-quantifiable tools in its strategy? ******************************************************** MKT 498 week 3 Integrated Marketing Communication Target Market Paper (New)

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MKT 498 week 3 Integrated Marketing Communication Target Market Paper ******************************************************** MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper For more classes visit www.snaptutorial.com

Select the product or service from the Integrated Marketing Discussion in Week Two. Write a 1,600- to 2,000-word paper for which you first research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service your team is studying. Share your research information in your Learning Team forum so that all team members can use it for this paper. Part of your individual grade for this team paper will include the facilitator’s evaluation of the sharing that takes place between you and your team members in your LT Forum. (3 points) Identify the ideal target market for your Learning Team’s selected product or service, based on your research. In your paper, include the following: Provide a specific description of the target market, which should be measurable, accessible, sustainable, differentiable, and actionable. (2 points) Include the total marketing budget. This is when the cost of acquisition is not greater than 10% of the product’s retail price or one month of an annual service. (2 points)


Estimate the size of the market and estimated penetration percentage, and describe how you came up with those estimates. (2 points) Provide justification for your answers. Determine a competitive advantage analysis in which you: Identify the key attributes of the selected product or service for the target market you have identified, including both rational attributes and emotional attributes like color, style, or status. (2 points) Identify at least three competitors for your product or service; then determine the unique competitive advantage that your selected product or service has for your target market when compared with each of those three competitors. (2 points) Format your paper consistent with APA guidelines. ******************************************************** MKT 498 Week 4 DQ 1 For more classes visit www.snaptutorial.com

What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example. ******************************************************** MKT 498 Week 4 DQ 2


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What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example. ******************************************************** MKT 498 Week 4 DQ 3 For more classes visit www.snaptutorial.com

What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the small business? MKT 498 Week 4 DQ 4

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What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? How does the distribution change with the different stages of the product life cycle? ******************************************************** MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper

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Use the product or service that your Learning Team selected in the Integrated Marketing Discussion in Week Two. Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic for the product or service examined. The categories are: advertising, personal selling, public relations, and promotions. Rank your four marketing options from 1 to 4, with 1 being the best alternative and 4 being the least effective alternative, in your estimation. Include the following in your paper: Evaluate the strengths and weaknesses of each of the four communication venues, and justify your rankings and your choices based on the target market and the competition. (6 points) Determine the marketing tactics necessary to achieve the desired goal of branding, positioning statement, and competitive advantage for the product or service. (2 points) ******************************************************** MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper (New)


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MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper ******************************************************** MKT 498 Week 4 Team Assignment Marketing Communication Paper (New)

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MKT 498 Week 4 Team Assignment Marketing Communication Paper ******************************************************** MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation

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Utilize the research from your Learning Team’s Target Market and Competitive Advantage Analysis in Week Three. Create a 12-slide Microsoft® PowerPoint® presentation in which you develop and justify a Marketing Position Statement for the selected product or service. Your cover slide will be Slide #1, your Marketing Position Statement will be Slide #2, and your references slide will be Slide #12, with 9 intermediate slides providing your justification for that Marketing Position Statement. (0.5 point for Marketing Position Statement) Format each slide with only the MAJOR points for the topic presented in bulleted format. Use at least 18-point type, and do not use more than 5 bullets per slide. (1.5 points) Add detailed Speaker Notes at the bottom of each slide (when viewed in regular mode rather than slide show mode), explaining what you would explain about the bulleted items on each slide if you were making this presentation orally. (2 points) ******************************************************** MKT 498 Week 5 Assignment Communication Channels Paper (New)

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MKT 498 Week 5 Assignment Communication Channels Paper ******************************************************** MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan (New)

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MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan ******************************************************** MKT 498 Week 5 Team Assignment Integrated Marketing Communications (IMC) Plan Paper

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Refer to the University Material: Integrated Marketing Communications (IMC) Plan and Presentation located on the student website. Week 5 Team Assignment I thought the breakdown could be as follows: 1. Executive Summary and Introduction 2. Opportunity Analysis Alicia 3. Market Assessment and Strategy / Integrated Marketing Communications Objective 4. Advertising / Sales / PR 5. Evaluation and Conclusion / Post Final I know that we can integrate some information from our previous team paper and ppt. It might also help if we post our individual papers from Week 4 since we had to write about NikeiD as well. Any thoughts?


Word count is 4,200 to 5,600. ********************************************************

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For more classes visit www.snaptutorial.com MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper...

Mkt 498 possible is everything snaptutorial com  

For more classes visit www.snaptutorial.com MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper...

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