Page 1

PUBLISHER’S NOTE In this issue, Hispanic Meetings & Travel

the Hispanic meetings marketplace that

offers a glimpse into the Hispanic meet-

have fallen out of the top rankings this

Destination Guide. HM&T has taken a

heim have faltered a bit leaving room for

ings marketplace with the 2014 Meetings

close look at 45 national Hispanic associ-

ations/organizations and 61 events that

year. Cities such as San Antonio and Anadestinations such as San Diego and Los

Angeles to pick up the flow. If your city

they are holding in 2014. After careful

did not make the list there’s no need to

meeting destinations, breakout destina-

Hispanic American Police Command

meetings hub that has skyrocketed its’

announce where they will be meeting in

analysis we have determined the top 2014

tions, and spotlight a traditional Hispanic

fret as many associations, such as the Officers Association,


hosting duties.

2014. So, ¡manos a la obra!

There are a few destinations that tradi-

María de la Luz González

tionally host many yearly events within




Publisher and Editor

WINTER 2013/2014



VOL 15


NO 4


12 ......................2014 Meetings Destination Guide

FEATURES 08 ......................West Coast Meeting Destinations 18 ..............................Casino Meetings Marketplace 20 ....................................IAHMP Conference Recap


DEPARTMENTS 03........................................................Publisher’s Note 04........Contributing Editor’s Comments/Credits 06 ..........................................................Industry Briefs 17 ....................................................Calendar of Events On The Cover: Cherry Blossoms and the Jefferson Memorial, photo by Destination DC. The 2014 National Cherry Blossom Festival, March 20 - April 13, includes three spectacular weeks and four weekends of events which commemorate the 102nd anniversary of the gift of the cherry blossom trees and the enduring friendship between the United States and Japan. The National Cherry Blossom Festival Parade presented by Events DC is on Saturday, April 12, 2014 from 10:00am until noon along Constitution Avenue, NW.

In the Next Issue __________________________________________

SPRING 2014 • Florida Meeting Destinations • New & Renovated Properties • East Coast Destinations • Hispanic Meeting Trends • 2014 Vacation Guide

Diversity Initiatives: Setting Priorities


Most Hispanics who will talk about diversity issues in the meetings and hospitality industry will tell you that in their opinion companies do not manage diversity very effectively. In fact, it has been stated that less than 10% of Fortune 1000 companies manage diversity effectively and many don’t manage it at all when it comes to including Hispanics in the overall equation.

Hispanics appear to get lost in the “diversity equation” as they continue to be underrepresented among the executive ranks of the industry. Whether at convention and visitors bureaus, hotel corporate offices, and just about any other company in this industry, very few Hispanics can be seen in executive decision making positions. More often than not, we continue to hear recruiters say we can’t find “qualified” Hispanics.

Diversity is Key to Global Success

Success in global markets depends on a well-honed intercultural workforce that understands the unique needs of people from different cultures and regions (*).

Setting diversity priorities that include Hispanics could help companies achieve needed change and allow for the inclusion of this diverse group within the corporate ranks of the industry. Indeed, changing population demographics now make it imperative.

Successful diversity programs should be both visible and measurable and should include Hispanics. “Diversity” without Hispanics is not true diversity.

And "Heterogeneity—a mixture of genders, ethnic backgrounds, and ages in senior management teams—consistently correlates with superior corporate performance." (Management Review, September 1998)

Travel and tourism is one of our nations most important and diverse industries and Hispanics play an important role within the industry. Companies dedicated to fos-


tering and facilitating diversity initiatives that include Hispanics should be recognized for their achievements.

The International Association of Hispanic Meeting Professionals and Hispanic Meetings & Travel magazine will present the industry’s first diversity awards program this year. The awards will recognize industry professionals and corporations for their vision, commitment and leadership to diversity initiatives that include the Hispanic community. More information on the diversity awards program can be found online at and

The International Association of Hispanic Meeting Professionals hosted their annual conference in St. Augustine, Florida. Participants came from throughout the USA and Mexico. A pre conference tour presented an opportunity to learn more about the historic significance of St. Augustine (see page 20). Also, this group has introduced the Certified Diversity Meeting Professional for industry professionals. The CDMP is a welcome addition to the meetings and hospitality industry as its focus is the value of diversity from a global perspective (see page 23). Visit their web site to learn more about this important certification program.

Enjoy this issue and pass it on to your colleagues and help us expand our readership. Have a blessed 2014! Margaret Gonzalez Founder & Contributing Editor Hispanic Meetings & Travel

ADVERTISING STEVEN GONZALEZ MARIA GONZALEZ CONTRIBUTING WRITERS Best Western International, Inc, Discover Philadelphia, Events DC, Fontainebleau Miami Beach, Margaret Gonzalez, Maria de la Luz Gonzalez, Greater Philadelphia Hispanic Chamber of Commerce, Hard Rock International, International Association of Hispanic Meeting Professionals, National Trust for Historic Preservation, Rosewood Hotels and Resorts, L.L.C., Southwest Airlines, The New Tropicana Las Vegas, U.S. Department of Commerce, Visit Salt Lake

PHOTOGR APHY John Bahu, Best Western International, Inc, Destination DC, Joanne Dibona (, DigPicPhoto, J. Fusco for Greater Philadelphia Tourism Marketing Corporation, Steven Gonzalez, Greater Miami Convention and Visitors Bureau, Yvonne Guzman, Hard Rock International, International Association of Hispanic Meeting Professionals, Kurt Lightfoot, Jake McGuire, Jason Miller/Invision for Hard Rock International, Los Angeles Convention Center Business Services Center, PRNewsFoto/Fontainebleau Miami Beach, Rosewood Hotels and Resorts, L.L.C., San Diego Zoo Global, Eric Schramm, The New Tropicana Las Vegas, Visit Salt Lake ADVERTISING SALES OFFICE Gonzalez Global Media 2600 South Shore Blvd., Suite 300 League City, Texas 77573 Telephone - 281-245-3330 Fax - 281-668-9199 W E B PA G E WEB MASTER - Margil Villarreal Hispanic Meetings & Travel ISSN #1527-8387 is owned and published by the Gonzalez Global Media, LLC. at 2600 South Shore Blvd., Suite 300, League City, Texas 77573 C 1999-2014 All Rights Reserved. Hispanic Meetings & Travel cannot by held responsible for unsolicited material. The publisher does not assume any responsibility for any unsolicited material and will return only those accompanied by stamped selfaddressed envelope. We reserve the right to edit all copy. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior permission of the publisher. Subscription rates: $30.00 per year within the USA, $52.50 in Canada, and $75.00 elsewhere. All subscriptions must be paid in U.S. currency. Single copies: U.S. $5.00, Canada $8.75, and $12.50 elsewhere. Produced in the USA.

industrybriefs N E W * F R E S H * P R O G R E S S I V E


National Trust for Historic Preservation Accepting Nominations for 2014 America's 11 Most Endangered Historic Places List

he National Trust for Historic Preservation is accepting nominations for its annual list of America's 11 Most Endangered Historic Places速 . For over a quarter century, this list has highlighted important examples of the nation's architectural, cultural and natural heritage that are at risk for destruction or irreparable damage. Nominations are due on March 3, 2014.

"Historic places are a tangible reminder of who we are as a nation," said Stephanie Meeks, president of the National Trust for Historic Preservation. "For over 25 years, the National Trust's list of America's 11 Most Endangered Historic Places has helped shine a spotlight on threatened historic places throughout the


nation, helping not only to preserve these places, but also galvanizing local support for the preservation of other unique, irreplaceable treasures that make our nation and local communities special."

More than 240 threatened one-of-akind historic treasures have been identified on the list of America's 11 Most Endangered Historic Places since 1988. Whether these sites are urban districts or rural landscapes, Native American landmarks or 20th-century sports arenas, entire communities or single buildings, the list spotlights historic places across America that are facing a range of threats including insufficient funds, inappropriate development or insensitive public policy. The designation has been a pow-

erful tool for raising awareness and rally-

ing resources to save endangered sites from every region of the country.

The places on the list need not be

famous, but they must be significant within

their own cultural context, illustrate impor-

tant issues in preservation and have a need

for immediate action to stop or reverse

serious threats. All nominations are subject

to an extensive, rigorous vetting process. to

To learn more about the program and submit




Southwest Airlines Acquires Slots At New York's LaGuardia Airport outhwest Airlines has acquired 12

roundtrip flights to and from LGA to

roundtrip flights) at New York's

slots will allow the airlines to add six dai-

takeoff and landing slots (for six

LaGuardia Airport (LGA) being divested by American Airlines as part of its merger

with US Airways. Southwest plans to begin its new service at LGA in May 2014.

"We are pleased the U.S. Department

of Justice approved our agreement with American Airlines to acquire these slots

eight nonstop destinations. The acquired ly roundtrips.

Southwest Customers have consistent-

ly shown increasing demand for service

into the New York City metropolitan airports.




Newark Liberty International, LaGuardia

Airport, and Long Island MacArthur Air-

ered by nearly 46,000 Employees to more

than 100 million Customers annually.

Southwest is the nation's largest carrier in

terms of originating passengers boarded, and including wholly-owned subsidiary,

at LaGuardia," said Bob Jordan, South-


AirTran Airways, operates the largest

Chief Commercial Officer. "This is terrif-


serve 96 destinations in 41 states, the

west's Executive Vice President and

ic news for low-fare Customers who

want greater access to New York City."

Southwest and its subsidiary AirTran

Airways currently operate 27 daily 6 HM&T | Hispanic Meetings & Travel

In its 43rd year of service, Dallas-

based Southwest Airlines continues to

differentiate itself from other carriers with exemplary Customer Service deliv-

fleet of Boeing aircraft in the world to

District of Columbia, the Commonwealth of Puerto Rico, and five near-internation-

al countries.

Celebrity Chef Michael Mina debuts his new concept in the lobby of landmark hotel


ward-winning celebrity chef and restaurateur Michael Mina and Fontainebleau® Miami Beach announced the official opening of Michael Mina 74, an American bistro-lounge located in the lobby of the famed hotel. Michael Mina 74 is the first concept of its kind created exclusively for Fontainebleau by the celebrated chef and delivers a high-energy culinary and social destination that blurs the lines between a restaurant, bar and ultra-lounge.

"We've achieved the perfect balance of delicious food and a high-energy, sophisticated ambiance with Michael Mina 74 at Fontainebleau," said Chef Michael Mina. "Our goal was to create a new concept with great food that effortlessly transitions from restaurant to a lounge atmosphere while maintaining a sense of connectivity," said Mina.

"Michael Mina 74 is the fourth pillar in our award-winning collection of signature restaurants and raises the bar on the dynamic range of dining and nightlife available to guests at Fontainebleau," said Phil Goldfarb, President and COO of Fontainebleau Miami Beach.

Chef Mina has crafted a sophisticated bistro-style menu with balanced flavors that complement the high-energy rhythm of Miami. Some of his favorite flavors from around the globe are paired with seasonal and regional products. Items such as Moroccan Short Ribs, Jerk Quail with Foie Gras, Wagyu Beef Shabu Shabu and Truffle Omelet Souffle are just a few of the many menu offerings. Additionally, the dining experience will be punctuated with signature services such as local shellfish from Fontainebleau's private fishing vessel, BleauFish, as well as Fontainebleau's very own dry-aged steaks.

industry briefs

MICHAEL MINA 74 Opens At Fontainebleau® Miami Beach

The beverage program at Michael Mina 74 is unique, with expertly handcrafted, barrel-aged and classic cocktails. Guests can choose from a selection of carbonated bottled cocktails, inspired by classics like the Gimlet, Cosmo, Southside and Last Word. Punches on tap are sure to be a favorite, including the Pimm's 74; a seasonally changing twist on the classic Pimm's Cup.

Curated by the Mina Group Wine Director, Rajat Parr, the wine list reflects Michael Mina's renowned and expansive palate and includes classic Old-World styles and interesting blends from emerging New-World regions. Outstanding Champagnes and sparkling wines will be available, showcasing grower-producers, hard-to-find grand marques, rare vintages and rare vineyards from most of the top producers in Champagne. The restaurant offers a variety of sparkling, white and red wines by the glass using a state-of-the-art WineEmotion™ dispenser. With this advanced serving technology, guests are guaranteed all glasses of wine have the perfect pour, perfect temperature and superb quality.

Created by the award-winning design firm, AvroKO, the 7,400 square-foot, 215 seat restaurant evokes a rich, stylish tone with design details that carefully blend elements of urban street with warm, relaxed comforts of a beachside, Mediterranean villa. Tables and chairs designed specifically to evolve from a dinner setting to a lateevening scene, along with comfortable booths and plush banquettes, create intimate spaces for couples or small crowds. The atmosphere is set with low lighting, candles on tables and ambient lighting throughout. A DJ will transition the mood and tempo throughout the evening with the atmosphere evolving into the late night hours.

For information and reservations, please call 877-326-7412.


The Mina Group is a San Francisco-based restaurant management company specializing in creating and operating upscale, inno-

vative restaurant concepts. Mina Group is

led by Chef/Owner Michael Mina whose

accolades include James Beard Foundation

"Who's Who of Food and Beverage"

inductee, Bon Appetit Chef of the Year, Food Arts Silver Spoon Award Winner, San

Francisco Magazine Chef of the Year, and International Food and Beverage Forum's

Restaurateur of the Year. Operating since 2002, Mina Group currently operates 18

restaurant properties including MICHAEL

MINA in San Francisco; BOURBON

STEAK and CLOCK BAR at The Westin

St. Francis on Union Square in San Fran-

cisco; RN74 at Millennium Tower in San Francisco and RN74 at the Joshua Green

Building in Seattle; STRIPSTEAK at Man-

dalay Bay in Las Vegas; MICHAEL MINA Bellagio at Bellagio in Las Vegas; AMER-

ICAN FISH at City Center in Las Vegas

and The Handle Bar in Jackson Hole. For a

complete list of restaurants please visit | HM&T 7

West Coast Meeting Destinations


Meetings Rock at the Hard Rock San Diego ard Rock Hotel San Diego is a chic urban property located in San Diego’s historic Gaslamp Quarter, steps from the San Diego Convention Center. The hotel boasts a sleek interior design aesthetic with 420 guest rooms and suites. Hard Rock offers culinary perks like mouth-watering comfort food at Maryjane's, world-class sushi at Nobu, happy hours and nightlife at 207 and Float, plus stressmelting massages and beauty treatments at Rock Spa.

Rocking Meetings and Events:

The property offers over 40,000 square feet of stylish and versatile space for holding unforgettable events or conferences, with the ability to cater to intimate meetings of 10 or extravagant bashes for 1,000 guests. Meeting planners receive hands-on personalized service through every step of planning and execution from event managers, to personal “Roadies”. Other event highlights include: - 8,700 square foot outdoor terrace near the rooftop pool - Boardroom with 16-foot floor-to-ceiling glass walls - High-speed internet access in every meeting room - Incomparable culinary team and event planning staff

Nearby Attractions include: - Gaslamp District - Seaworld San Diego - San Diego Zoo - Petco Park - U.S.S. Midway - Balboa Park - Qualcomm Stadium - Tijuana, Mexico

For more information on the hotel and the meeting services visit or call (619) 764-6440.

Hard Rock Hotel San Diego | 207 Fifth Avenue | San Diego, CA. 8 HM&T | Hispanic Meetings & Travel

West Coast Meeting Destinations


Meeting in Northern California CordeValle, a Rosewood Resort, ideal for intimate meetings & events

ocated in the foothills of Northern California's Santa Cruz Mountains, CordeValle is a hidden gem that combines the extraor-

dinary beauty of an awe-inspiring natural landscape with the convenience and hospitality of luxury resort. Infused with country

club charm and superb amenities, including a 7,169-yard Robert Jones Jr. championship course, luxury spa, tennis, wine tast-

ing at the on-site vineyard and fine dining experiences, CordeValle is a sanctuary in perfect harmony with its natural surroundings.

Cordevalle is a mere 45 minutes north of Pebble Beach and 30 minutes south of San Jose, making it the perfect spot for a casual busi-

ness meeting. CordeValle has become a popular meeting venue for Silicon Valley's digital gatsbys, as the resort was recently rented out

in its entirety by Google and Ferrari.

Meeting Space: Conveniently located just off the spacious lobby of the clubhouse, the meeting area features a variety of impressive choices

including three boardrooms, multi-purpose room and ballroom that can accommodate corporate events up to 200 guests.

• 4,400 sq. ft. of indoor meeting space and 3,965 sq. ft. of outdoor event space

• Expertly catered and coordinated special events, social functions and corporate entertaining

• High-speed Internet access, state-of-the-art technology and full A/V services

• Business services with conveniences like desktop publishing, fax and color printing are available

Resort Activities & Amenities: • Sense® spa • Golf course

• Wine tasting and tours • Hiking trails

• State-of-the-art fitness center

• Clubhouse

• Heated outdoor swimming pool

• Men's lounge & cigar room

• Women's lounge

• Concierge service

• Valet service

For more information visit Rosewood- or call 1.408.695.4500

CordeValle | One CordeValle Club

Dr. | San Martin, CA | HM&T 9

West Coast Meeting Destinations


Beachside Meetings in Monterey, California EST WESTERN PLUS Beach Resort Monterey in Monterey, California is Monterey’s only beach-front resort and its onsite restaurant has been described as Monterey’s “window on the bay.” The intimate venue has 195 well appointed rooms and can accommodate up to 300 people.

Property Highlights:


24 Hour Beach Access Fitness Center Heated pool and hot tub Pet Friendly property Trip Advisor Certificate of Excellence 2012 Winner

This California comfort escape combines unique Monterey meeting facilities, personalized service and spectacular water views, creating just the setting for balancing business with pleasure. Meeting logistics include: - Wi-Fi throughout hotel - Small and grand meeting rooms accommodating up to 300 guests - Talented staff assistance making meetings easy, efficient, and productive - In-house audio/visual capability - Excellent catering team experienced with preparing formal dinners, ocean front luaus, bonfires, and old-fashioned barbeques

Local Attractions:


Fisherman's Wharf (2 miles) Big Sur (17 miles) Cannery Row (3 miles) Pebble Beach (9 miles) Monterey Bay Aquarium (3 miles) Point Lobos State Reserve (9 miles) Laguna Seca raceway (5 miles) Carmel & Carmel Mission (7 miles) 17 mile drive (7 miles) Mission San Juan Bautista (28 miles) California State University Monterey Bay (4 miles) Santa Cruz Beach & Boardwalk (40 miles)

For more information visit or call 800.242.8627.

BEST WESTERN PLUS Beach Resort | 2600 San Dunes Drive | Monterrey, CA 10 HM&T | Hispanic Meetings & Travel

Looking for editorial pieces that inform, stimulate, entertain and motivate? Look no further . . .


The inside track to convention planning, meeting planning, national/international travel destinations, the Hispanic business market, and national/international meeting professionals. Find the information your looking for in the pages of Hispanic Meetings and Travel magazine. Where the Hispanic market is just an arms length away.

To start your subscription for a full year, go to:


USS Midway Aerial View - Courtesy of John Bahu

GaoGao the Panda - Courtesy San Diego Zoo Global

The landscape of the 2014 Hispanic meetings marketplace has taken form with one destination surging ahead of the pack in Southern California, some newcomers bursting onto the radar like never before, and traditional locations reliably staying strong and consistent. From coast to coast, the economic and educational impact of Hispanic meetings and events will make an indelible mark on the meetings and hospitality industries this year.



Oceanside San Luis Rey Mission

- Courtesy Kurt Lightfoot

outhern California is the place to be in 2014, San Diego, California that is! Due to its’ ideal climate, deep Hispanic history and culture, amazing venues and recreational attractions this city has always been a go to place for national Hispanic meetings. This year San Diego has become the hot spot within the Hispanic meetings marketplace increasing its average of 2 to 3 annual hosted national Hispanic events to 8 events and counting in 2014. ¡San Diego está que Arde!

12 HM&T | Hispanic Meetings & Travel

• Hispanic Association on Corporate Responsibility – 22nd Annual Symposium, The U.S. Grant Hotel • Hispanic Evangelical Association – National Hispanic Christian Leadership Conference Board Convention • MAES Latinos in Science & Engineering – 40th MAES Symposium • National Association of Bilingual Education – 43rd Annual Conference, San Diego Convention Center • National Association of Hispanic Real Estate Professionals – Corporate Board of Governors & National Board of Directors Mid-Year Retreat, Hard Rock Hotel San Diego • National Association of Latino Elected Officials – Presidential Golf Classic, Rancho Bernardo Inn Golf Resort • National Association of Latino Elected Officials – 31st Annual Conference, Loews Coronado Bay Resort • 2014 Hispanic Radio Conference – 5th Annual Conference, Hyatt Regency Mission Bay




his year, Hispanic associations have noticed and targeted 2 cities that traditionally have not been on the meetings radar: Philadelphia, Pennsylvania and Salt Lake City, Utah. These cities have attracted big conferences in 2014 including the US Hispanic Chamber of Commerce annual conference that boasts 20,000 attendees and National Society of Hispanic MBAs Conference that attracts over 5,000 attendees. With a Hispanic population steadily rising in both cities, it is safe to say that these destinations will continue to be key players in the Hispanic Meetings Marketplace.

Philadelphia, Pennsylvania

Overview of Philly: • With a Hispanic population of over 382,000 the Greater Philadelphia service area is the second largest Hispanic market in the northeastern United States • Philadelphia-area Hispanics have a total purchasing power of approximately $4.2 billion • The average age of Philadelphia Hispanics is 24.3 years • Pennsylvania Convention Center boasts one million square feet of saleable space • More than 10,000 hotel rooms within walking distance of the center *Hispanic population statistics provided by the Greater Philadelphia Hispanic Chamber of Commerce. City statistics provided by Discover Philadelphia,

2014 Hispanic Meetings/Events: • National Society of Hispanic MBAs – NSHMBA Academy Program • Hispanic IT Executive Council – Q3 Leadership Summit • National Society of Hispanic MBAs – 25th Annual Conference & Career Expo

“Bell” by J. Fusco for GPTMC

Salt Lake City, Utah

Overview of SLC: • As of 2010 the population in Salt Lake City was 186, 440 with the Hispanic population comprising 22.3% of the total population making it the largest minority* • Salt Palace Convention Center has 675,000 square feet sellable space • 17,331 Hotel Rooms in Salt Lake County • Salt Lake Resorts receive 500 inches of snow annually

*Hispanic population statistics provided by the U.S. Department of Commerce. City statistics provided by

2014 Hispanic Meetings/Events: • National Association for Chicana and Chicano Studies – NACCS XLI Conference • US Hispanic Chamber of Commerce – 35th Annual National Convention

PHOTOS: Right - Salt Lake Temple, photo by Eric Schramm; Bottom left - City and County Building at Washington Square, courtesy Visit Salt Lake; Bottom Right - Salt Lake City Skyline, photo by Eric Schramm | HM&T 13



ith many associations headquartered in D.C. along with the plethora of political and legislative forums held by various organizations on a yearly basis all contribute to Washington, D.C. consistently becoming the number one Hispanic meetings destination in the last several years. This year is no exception. In fact the National Association of Hispanic Real Estate Professionals will be holding two events in D.C. this year, its’ 2014 NAHREP Housing Policy & Hispanic Lending Conference in the spring and they will return in the summer for the NAHREP 2014 Leadership Academy.

U.S. Marine Corps War Memorial (Iwo Jima Memorial) courtesy of Destination DC.

2014 Hispanic Meetings/Events: • Congressional Hispanic Caucus Institute – Public Policy Conference & Reyes of Comedy plus 37th Annual CHCI Awards Gala, Washington Convention Center • Congressional Hispanic Leadership Institute – Annual Gala & Leadership Awards, Mandarin Oriental Hotel • Cuban American National Council, Inc – 17th National Conference, The Mayflower Renaissance Washington • Hispanic Association of Colleges & Universities – 19th Annual National Capitol Forum on Hispanic Higher Education, Washington Marriott at Metro Center • Hispanic National Bar Association – 39th Annual Convention • League of United Latin American Citizens – National Capitol Dome Detail, photo by Jake McGuire Legislative Conference & Gala, The Ronald Reagan Building • National Council of La Raza – NCLR Capital Awards, National Building Museum • National Hispanic Corporate Council – 2014 NHCC Spring Summit • National Hispanic Medical Association – 18th Annual Conference, Marriott Wardman Park Hotel • The National Association of Hispanic Real Estate Professionals – 2014 NAHREP Housing Policy & Hispanic Lending Conference, Four Seasons Georgetown • The National Association of Hispanic Real Estate Professionals – 2014 Leadership Academy • U.S. Hispanic Chamber of Commerce – 2014 Legislative Summit, Capital Hilton

14 HM&T | Hispanic Meetings & Travel



iami, Florida has always been an attractive destination for Hispanic meetings and events, both local and national, and in 2014 it remains a top choice. The surprising moves into the top destination slots come from America’s two largest cities which also have the largest Hispanic populations in the country. Over the last 3 years, New York City and Los Angeles have had a national meetings renaissance attracting the big 3 annual Hispanic conventions. In fact, this year the League of United Latin American Citizens (LULAC) will be celebrating its’ 85th Annual Conference and it will be the first time in its long history that the conference will be held in NYC!

The Los Angeles Convention Center.

Los Angeles, California

2014 Hispanic Meetings/Events: • Latino Behavioral Health Institute – 20th Annual Conference • National Association of Latino Independent Producers – NALIP Media Summit, Sheraton Universal Hotel • National Council of La Raza – Annual Conference & Latino Family Expo, JW Marriott at L.A. Live • Society for the Advancement of Chicanos & Native Americans in Science – Annual Conference, Los Angeles Convention Center • The National Association of Hispanic Real Estate Professionals – National Convention & Latin Music Festival, JW Marriott at L.A. Live

Miami, Florida

2014 Hispanic Meetings/Events: • Hispanic IT Council – Q2 Leadership Summit • HISPANICIZE – 5th Annual Conference, Intercontinental Hotel • National Association of Hispanic Nurses – 39th Annual Conference, Hyatt Regency Miami • Portada – 6th Annual Portada’s Latam Advertising and Media Summit, Intercontinental Hotel

New York, New York

Miami at sunset. Photo courtesy of the Greater Miami Convention and Visitors Bureau,

2014 Hispanic Meetings/Events: • League of United Latin American Citizens – 85th National Convention & Exposition, New York Hilton Midtown • Mexican American Legal Defense and Educational Fund – MALDEF’S 2014 Latino State of the Union, Time Warner Center • Potada’s Annual Conference – 8th Annual Hispanic Advertising and Media Conference 16 HM&T | Hispanic Meetings & Travel

eventscalendar February National Society of Hispanic MBAs NSHMBA Academy Philadelphia Marriott Downtown • Philadelphia, PA February 12-15, 2014 National Association of Bilingual Education 43rd Annual Conference San Diego Convention Center San Diego, CA February 13-15, 2014 United States Hispanic Leadership Institute 32nd National Conference Sheraton Chicago Hotel & Towers • Chicago, IL February 13-16, 2014 League of United Latin American Citizens National Legislative Conference The Ronald Reagan Building Washington, D.C. February 26, 2014

Hispanic National Bar Association 5th Annual Corporate Counsel Conference & 19th Annual Uvaldo Herrera National Moot Court Competition Orlando World Center Marriott • Orlando, FL March 19-22, 2014

National Hispanic Media Coalition 2014 MediaCon Hilton Universal Universal City, CA March 27, 2014

March National Association of Latino Elected Officials 12th Annual NALEO Presidential Golf Classic Rancho Bernardo Inn Golf Resort • San Diego, CA March 6, 2014

National Hispanic Medical Association 18th Annual Conference Marriott Wardman Park Hotel Washington, D.C. March 28-30, 2014

Hispanic Radio 5th Annual Conference Hyatt Regency Mission Bay San Diego, CA March 10-11, 2014 National Society of Hispanic Physicists Introductory Physics for the Life Sciences Conference Key Bridge Marriott Arlington, VA March 14-16, 2014


c o n f e r e n c e s

United States Hispanic Chamber of Commerce 2014 Legislative Summit Capital Hilton Washington, D.C. March 25-27, 2014

League of United Latin American Citizens National Women’s Conference Hyatt Regency Milwaukee Milwaukee, WI March 28-29, 2014

American Association of Hispanics in Higher Education 9th Annual National Conference Hilton Costa Mesa Hotel Costa Mesa, CA March 6-8, 2014

m e e t i n g s

April 5th Annual HISPANICIZE Intercontinental Hotel Miami, FL April 1-4, 2014 Hispanic Association of Colleges & Universities 19th Annual National Capitol Forum on Hispanic Higher Education: Washington Marriott at Metro Center • Washington, DC April 7-8, 2014 Hispanic Association on Corporate Responsibility 22nd Annual Symposium The U.S. Grant Hotel San Diego, CA April 7-8, 2014

Photo above: San Diego, California will host many Hispanic events in 2014. Photo courtesy of John Bahu. Hispanic Scholarship Fund Leaders in Education Awards JW Marriott at L.A. Live Los Angeles, CA May 8, 2014

SER – Jobs for Progress, Inc. 50th Annual Conference Sheraton Dallas Hotel Dallas, TX April 30 - May 1, 2014

National Association for Chicana and Chicano Studies NACCS XLI Conference Hilton Salt Lake City Center Salt Lake City, UT April 9-12, 2014 National Hispanic Corporate Council 2014 NHCC Spring Summit Washington, DC April 15-17, 2014 Association of Hispanic Advertising Agencies Annual Conference Eden Roc Renaissance Miami Beach Hotel South Beach Miami, FL April 28-30, 2014 Hispanic Evangelical Association National Hispanic Christian Leadership Conference Board Convention San Diego, CA April 29-30, 2014

May Congressional Hispanic Leadership Institute Annual Gala & Leadership Awards Mandarin Oriental Hotel Washington, D.C. May 8, 2014 Tortilla Industry Association 25th Annual Convention & Trade Exposition Caesars Palace Las Vegas, NV May 30-31, 2014

June National Association of Latino Independent Producers NALIP Media Summit Sheraton Universal Hotel Los Angeles, CA June 5-8, 2014 National Association of Latino Elected Officials 31st Annual Conference Loews Coronado Bay Resort San Diego, CA June 26-28, 2014 | HM&T 17

Casino Meeting Marketplace

Hard Rock International Opens First Ever Rocksino with Legendary Guitar Smash


Hard Rock Rocksino Northfield Park Opens Its Doors

ard Rock International – owner of one of the world's most recognized, iconic brands celebrated the official grand opening of Hard Rock Rocksino Northfield Park in Northeast Ohio on Dec. 18, 2013. The first of its kind, Hard Rock Rocksino Northfield Park unveiled the newest Hard Rock International property, but also its latest gaming brand, the "Rocksino." Guests enjoyed "behind the velvet rope" access to the legendary guitar smash, which marks the opening of every hotel, casino and cafe worldwide, as well as a special performance by the award-winning Joan Jett and The Blackhearts.

"We are thrilled to continue expanding the Hard Rock gaming brand with our newest venture, the Rocksino," said Jim Allen, chairman of Hard Rock International. "With fine execution, high quality service, classic Hard Rock vibe and custom memorabilia, we look forward to providing an incredible entertainment experience for guests and Hard Rock fans worldwide." True to Cleveland's roots as the birthplace of rock 'n' roll, guests of the Rocksino are immediately greeted by 200,000 sq. ft. of music and a priceless collection of arena rock memorabilia throughout the entire property, including Eddie Van Halen's treasured red-hot motorcycle in the heart of the Center Bar. In addition to the celebration of the area's musical history, the Rocksino also serves as the premier entertainment and gaming destination in Northeast Ohio, located on the Northfield Park harness racing grounds, which is centrally located just 20 miles southeast of downtown Cleveland and 20 miles north of Akron, and offers more than 200 live harness races each year.

The Rocksino offers more than 2,200 gaming devices with inside, as well as outdoor seating, and four flavorful dining 18 HM&T | Hispanic Meetings & Travel

Former Cleveland Browns quarterback, Bernie Kosar, Chairman of Hard Rock international, Jim Allen, Chairman of Hard Rock Rocksino Northfield Park, Brock Milstein and President of Hard Rock Rocksino Northfield Park, Jon Lucas (L-R) conduct the legendary guitar smash grand opening of Hard Rock Rocksino Northfield Park on Wednesday, Dec. 18, 2013 in Northfield, OH. (Photo by Jason Miller/Invision for Hard Rock International/AP Images)

options, including the world-famous Hard Rock Cafe and Kosar's Wood-Fired Grill, football legend Bernie Kosar's premium steakhouse. Guests are treated to the finest music offerings as the Rocksino boasts a Hard Rock Live music venue, the fifth of its kind, which will serve as a home to unforgettable encores by acclaimed musicians and sell-out crowds of up to 2,600 music lovers, in addition to hosting guests for a variety of functions and banquets. The Rocksino also offers The Club, a 300seat live venue featuring comedians and illusionists that is also readily available for private parties and events.

As part of an ongoing effort of the Rocksino to represent the community of Northeast Ohio, a portion of all proceeds from the Grand Opening benefited three local charities. "We're proud to partner with our hometown charities, as part of our grand opening activities," said Jon Lucas president of Hard Rock Rocksino Northfield Park. "We have a steadfast, undying commitment to help make a difference in the community, and want our business and the

community to be prosperous and thrive. Prosperous communities are great places to do business and to attract and retain talent. We will continue to invest our dollars, time, and resources to help our community partners make that happen."

Internationally recognized as a worldclass entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock's current Hotel and Casino portfolio is located in the world's most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels & Casinos cater to the evolving and distinctive needs of today's cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit For more information about Hard Rock Rocksino Northfield Park, visit


he New Tropicana Las Vegas has added two distinctive Las Vegas event venues – the Havana Room and Beach Club. Already an exquisite setting for hosting unforgettable occasions, the resort's new venues will be the perfect backdrop for Las Vegas weddings, special events, elaborate dinners and corporate holiday parties.

The Havana Room's lavishly designed space provides an ambiance that is simply irresistible. Adorned with a magnificent crystal chandelier as the focal design element and surrounded by more than 40 custom-built banquette-seating areas, this Las Vegas event space also includes three full-service bars, a dark wood dance floor and premium audio-visual technology. The Beach Club is the ideal location for outdoor events. Its two breathtaking pools are encased by fountains, palm trees, and luxurious cabanas and

Havana Room. A Perfect Event Space for Any Occasion! daybeds. Other highlights include two Olympic-size sand volleyball courts, a full-service bar, state-of-the art technology, and an exclusive location set apart from the Tropicana pool area. For more information or to host an event in the Havana Room or Beach Club, please

Tropicana Las Vegas Beach Club. Host Your Perfect Poolside Event.

visit or call 888.810.8767. About The New Tropicana Las Vegas Prepare to be surprised! The New Tropicana Las Vegas redefines the expectations of today's global travelers with a recently completed $200 million transformation that provides a casually elegant resort experience. In addition to a South Beach rhythm and vibe, the transformation of the resort includes a fresh redesign of every best-in-class room and suite, the 50,000-square-foot casino, more than 100,000 square feet of meeting and exhibition space, several new restaurants and bars, a new race and sports book, and GlowÂŽ, a Mandara Spa and fitness center. First-class entertainment includes headliners in the all-new Tropicana Theater, Laugh Factory and live music in the Tropicana Lounge. | HM&T 19

casino meeting marketplace

Unique Las Vegas Event Venues Unveiled At The New Tropicana Las Vegas


IAHMP Conference Visits St. Augustine, Ponte Vedra and The Beaches for 18th Annual International Educational Conference & Trade Show


he International Association of Hispanic Meeting Professionals (IAHMP); The Connected International Meeting Professionals Association (CIMPA) and The Asian Leaders Association (ALA) hosted the 18th Annual Educational Conference and Trade Show EXPO at the Renaissance World Golf Village Resort in St. Augustine, Florida. Richard Goldman, President, St. Augus-

Hispanic Meeting Professionals 18th Annual Conference

Conference attendees enjoyed posing with a Ponce De Leon look alike at the Lightner Museum. L to R: Julia So, Ph.D., CDMP Trainer; Margaret Gonzalez, President – IAHMP; Ralph Gonzalez, CDMP, Board Member – IAHMP; Carole Copeland Thomas, CDMP Trainer.

tine, Ponte Vedra & The Beaches Visitors and Convention Bureau and Evelyn Vazquez, CDMP, Director of Leisure Sales at the Bureau were the Title Sponsor for the conference and The Renaissance World Golf Village Resort was a Conference Platinum Sponsor hosting the meeting planners and the Opening Welcome Reception.

Lida Peterson, President, Connected International Meeting Professionals Association, presents the Asian Leaders Award to Bel Leong-Hong, President & CEO of Knowledge Advantage, Inc.

20 HM&T | Hispanic Meetings & Travel

The conference participants learned that along Florida's Historic Coast, history comes alive in red-brick lanes leading to centuries-old churches, in forts where soldiers still walk the grounds, and on horsedrawn carriage rides through the historic Old St. Augustine. St. Augustine is the perfect place to hold a meeting and have conference participants learn more about this historic city as well as the modern facil-

ities it affords.

The Pre Conference Tour was hosted by Evelyn Vazquez, CDMP, and Director of Leisure Sales for the St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. Participants got to enjoy a trip back to nature along 42 miles of pristine Atlantic beaches and the numerous championship golf courses that make the area ideal for combining their meetings with golf. It was easy for conference participants to get caught up in the area's timeless history and romance. St. Augustine is indeed a different sort of city – a place where history is on every street corner and where the ancient buildings and narrow brick-paved streets create an ambiance that is more like Spain than the familiar feel of downtown America.

As the conference participants experienced, time stops in St. Augustine, the country’s first original Spanish settlement. Here is a place where you can explore the cultures of the Spanish and the Native Americans who first called it their land. It is also a place where you can learn about Colonial living within a historical village and also learn about Africans in Fort Mose, the nation’s first community of

ConferenceRecap Participants and trainers of the Certified Diversity Meeting Professional certification class gather together for a group photo.

freed slaves. No other city can come close to matching St. Augustine's status as the nation's oldest historical city.

Following the Pre Conference Tour in St. Augustine participants turned their attention to the beautiful turf at the famous Renaissance World Golf Village Resort where the First Annual Golf Tournament was held. This event afforded the suppliers an opportunity to meet one-on-one

with meeting planners and will become a featured event at future conferences. Gary Simon, Director of Multicultural Affairs, Sacramento CVB and Lida Peterson, CDMP, President of the Connected International Meeting Professionals Association were the Honorary Chairpersons for the very successful Supplier/Meeting Planner Golf Tournament.

The conference certification program, the Certified Diversity Meeting Professional (CDMP) continues to attract industry professionals who want to broaden their cultural competency and obtain this important industry credential. Participants enjoyed 2 ½ days learning about the new Global economy and the cultural nuances necessary to competently interact with diverse people.

Mayor Santos Garza Herrera, Cuatrociénegas, Coahuila, Mexico speaks at the IAHMP 18th Annual Educational Conference.

Faculty members stated it is vital that industry professionals are aware of cultural nuances and valuable information on working with multicultural markets. They also learned about the overall strength of the travel, meetings and hospitality industry and its economic value to the American economy. Faculty members included:

Terry Singleton, CSEP, CDMP, President, CCP Events. In 2000 she was named, “One of the 100 Top Convention Planners” in the South by Convention South Magazine. She is recognized as a subject matter expert on special event trends and designs. CCP Events, Inc. is a woman owned business and was recognized by Diversity as a Top Diversity Owned Business in Georgia in 2006 and 2008. Terry is an active member of the International Special Event Society and served as the Southeast Region Vice President and on the Board of Governors as International President. You can Follow Terry on Twitter@CCPEvents

Julia Wai-Yin So, Ph.D. A Speaker of Diversity on Diversity is an assistant professor of sociology at the Valencia Campus of the University of New Mexico. With decades of international experience working with people from culturally diverse backgrounds while living in Hong Kong, Japan and Ecuador, Dr. So has been teaching culture and diversity since 1995 and speaks frequently to national and international audiences on Unraveling the Three Cs to debunk certain cultural communication codes that one uses or presenting the Asian/Latino | HM&T 21


Parallels about the similarities of the two fastest growing racial/ethnic minority groups in the U.S.

Carlos Conejo, CSSBB is President of Peak Performance Seminars, Training & Consulting a Thousand Oaks California based leadership and process improvement consulting firm. Conejo is the author of “Motivating Hispanic Employees: A Practical Guide to Understanding and Motivating Hispanic Employees” written for the non-Hispanic leader or manager in order to help with better understanding of the fine nuances of the Hispanic culture, approach to teamwork and other workplace issues. He is currently serving as President of the Pepperdine University Ventura County Alumni Association.

Carole Copeland Thomas is a speaker, trainer, global thought leader, and business owner since 1987. Carole knows how to analyze the dynamics of a changing marketplace and has authored several books on diversity. Carole is the Chair of the Multicultural Committee for the Greater Boston Convention and Visitors Bureau. She has her pulse on the issues affecting

working professionals and consults with industry leaders on a regular basis. From speaking at the Federal Highway Administration, SHRM, Hewlett Packard, Verizon, Cargill, and to

Angela Gonzalez-Rowe is President and owner of AGR Hospitality Solutions, a full service hospitality marketing and association management firm. AGR is a cutting edge firm that relates to the fast paced needs of the hospitality industry. She is also Founder & President of The Latino Hotel & Restaurant Association, formed to assist the Latino hotel and restaurant owner, operator and developer through governmental affairs, education, research, communication and value added services.

The conference also featured industry professionals during the educational sessions in the general assembly. These included:

Willie Chin, Regional Director, Sales & Marketing Caribbean, IHG - InterContinental Hotels Group. Mr. Chin graduated in Business Administration from the University of South Florida, and has over 20 years experience in Hospitality Sales & Marketing in the Caribbean with branded hotel chains such as Sonesta, Williams Hospitality, Wyndham, Westin, Sheraton and currently with InterContinental as Regional Director of Sales & Marketing for the Caribbean. Mr. Chin spoke on "A Tale of Two Hotels", an interactive session with attendees describing two distinct hotels in the Caribbean. Kim Roman Corle, a social media expert, discussed how to use social media not only in the Meetings Industry but as part of any good marketing/branding effort. Twitter: How to create a hash tag to promote your event. Facebook: how to update and load photos of your event.

Mayor Melchor Sanchez de la Fuente, Monclova, Coahuila and Mayor Santos Garza Herrera, Cuatrociénegas, Coahuila present the Mexican Flag to Margaret Gonzalez, President, International Association of Hispanic Meeting Professionals.

Brigitta Toruño, CEO & Founder, UNO Translations and Communications, LLC spoke on marketing to Hispanics living in the USA. Ms. Toruño included examples of the best ways to reach this dynamic and very diverse group, including the importance of cultural awareness and translation.

Maria de la Luz Gonzalez, Editor, Hispanic Meetings & Travel presented the trends of the Hispanic Meetings Market covering such topics as the top Hispanic meeting destinations, market worth and new destinations on the horizon.

Andrew Witt, Executive Director, St. John's Cultural Council in St. Augustine, Florida and Guest Speakers from Mexico who included: Mayor Santos Garza Herrera, Cuatrociénegas, Coahuila; Mayor Melchor Sanchez de la Fuente, Monclova, Coahuila and Ms. Doris Garza Lugo, Director of Tourism Coahuila.

L to R: Victoria Villalpando, CDMP, U.S. Hispanic Leadership Institute, Kim Roman Corle, Conference Speaker and Emma Etheridge, CDMP, Hispanic Association of Corporate Responsibility enjoy the festivities at the World Golf Hall of Fame.

22 HM&T | Hispanic Meetings & Travel

Special Conference events included a Networking Golf Putting Event Chaired by Dr. Kenneth Webster, Exec-

A beautiful Reception at the Historic Lightner Museum was hosted by the St. Augustine, Ponte Vedra & the Beaches Visitors and Convention Bureau. The Historic Lightner Museum is housed in the former Hotel Alcazar, built in 1887 in the Spanish Renaissance style. The building is listed on the National Register of Historic Places.

The conference concluded with an exquisite awards gala in the Shell Hall at the World Golf Hall of Fame, steps from the Renaissance World Golf Village Resort. Awards were presented to Hispanic associations that have made a positive impact in the community. Special recognition was given to Mayor Santos Garza Herrera, Cuatrociénegas, Coahuila and Mayor Melchor Sanchez de la Fuente, Monclova, Coahuila. The Asian Leaders Award was presented by Lida Peterson, President, Connected International Meeting Professionals Association, to Ms. Bel Leong-Hong, President & CEO of Knowledge Advantage, Inc. Ms. LeongHong bedazzled the gala attendees with her riveting acceptance speech which she delivered in both Spanish and English. The evening concluded with the recognition of the Certified Diversity Meeting Professionals Class of 2013.

Conference Honorary Chairpersons included:

Roland R. Ramirez, CDMP, Corporate Liaison Manager - SER-Jobs for Progress National, Inc.

Peggy Riley, CDME, Director of Multicultural Sales - Louisville Convention & Visitors Bureau Armando de la Garza, IAHMP México Chapter President

To learn more about St. Augustine please visit: Lightner Museum -

St. Johns Cultural



St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau, Ranked by National Geographic Traveler as one of the "World's 20 Must See Places” - About the Certified Diversity Meeting Professional

Each year, millions of people travel globally to attend meetings, conventions and special events. It is therefore a necessity for people within the travel and tourism industry to be culturally aware if they want to maintain relevance and stay competitive. Connecting with your customers is no longer a luxury it’s a necessity. When you understand customer’s needs and preferences you can more effectively support your company’s efforts to delight customers and win their loyalty – which translates into greater profits for your firm.

IAHMP founded the Certified Diversity Meeting Professional designation to meet the needs of industry professionals who work and do business with people all over the world. Becoming culturally aware means understanding your customer based on a specific knowledge of a person’s country of origin, cultural nuances and among other traits such as gender, educational level, etc.

Yvonne Guzman, Convention Sales Manager, VISIT DENVER, The CVB, poses with a Ponce De Leon character at the Lightner Museum.

The Certified Diversity Meeting Professional (CDMP) has been awarded to professionals in the USA, Portugal, Spain, Croatia and the UK.

IAHMP congratulates the CDMP Class of 2013 (St. Augustine, Florida) Doreen Albertson, CDMP

Director, Infinity Conference Group, Inc.

Mary A. Cannon, CDMP Manager, Global Accounts, HelmsBriscoe

Conchevia Washington-Collins, CHSP, CDMP National Accounts Manager, Philadelphia Convention & Visitors Bureau

Emma Etheridge, CDMP Programs & Initiatives Manager, Hispanic Association on Corporate Responsibility

Kelly Harris, CDMP

Director of Catering and Convention Services, Renaissance World Golf Village Resort

Jaya Larkin, CDMP

Sales & Services Manager, SMERF Market St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau

Cesar Menchaca, CDMP

Meeting Specialist, OCV Monclova, Coahuila, Mexico

Clara Padilla Andrews, CDMP Board Member, National Association of Hispanic Publications

Erika Perez, CMP, CDMP

Conference Meeting Planner, Infinity Conference Group

Qualena Odom-Royes, CSEP, CMP, CDMP

Principal Event Planner, EventEssentials LLC

Jenna Vallimont, CDMP

Convention Services Manager, Renaissance World Golf Village Resort

Victoria Villalpando, CDMP

Field Representative, United States Hispanic Leadership Institute Visit to sign up for the 2014 CDMP Program. | HM&T 23


utive Director for Osteopathic Medical Societies, a Certified Planner of Professional Meetings who coordinates over ten such events each year.

Stay ahead of the Pack - Register today and become a CDMP!

The CDMP is a globally recognized professional certification program focusing on global diversity inclusion and sustainability within the meetings and conventions industry. Certified Professionals become more culturally aware of their customer base which allows for relevance and competitiveness in a global market. To learn more about the CDMP and our expert trainers and register for the CDMP Program, visit

Carole Copeland Thomas

Multiculturalism, Global Diversity & Leadership Training

CDMP USA Trainer

Julia So, Ph.D.

Principal So Garcia Associates, LLC CDMP USA Trainer

Linda Pereira

Executive Director CPL Events CDMP European Trainer

Angela GonzalezRowe

President & CEO, AGR Hospitality Solutions, LLC CDMP USA Trainer

Terry Singleton, CSEP, CDMP President CCP Events CDMP USA Trainer

HM&T Winter 2013  

Hispanic Meetings & Travel Winter Issue

HM&T Winter 2013  

Hispanic Meetings & Travel Winter Issue