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Each year, millions of people travel globally to attend meetings, conventions and special events. It is therefore a necessity for people within the travel and tourism industry to be culturally aware if they want to maintain relevance and stay competitive. Connecting with your customers is no longer a luxury it’s a necessity. When you understand customer’s needs and preferences you can more effectively support your company’s efforts to delight customers and win their loyalty – which translates into greater profits for your firm. IAHMP founded the Certified Diversity Meeting Professional designation to meet the needs of industry professionals who work and do business with people all over the world. Becoming culturally aware means understanding your customer based on a specific knowledge of a person’s country of origin, cultural nuances and among other traits such as gender, educational level, etc.

Certified Diversity Meeting Professional Designation

In today’s global market economy, meeting planners across the board are finding it challenging to create a meeting environment that supports and promotes the inclusion of diversity. As attendance to annual events diversifies, so does the role of the meeting planner. Gender, religious practices, language barriers and cultural awareness are all issues that must be identified to ensure that attendees get the maximum benefit of attending business meetings and educational programs at various conferences and special events. IAHMP supports the old axiom “Knowledge is Power” and wants to put in the hands of meeting professionals on both sides of the table the knowledge that will better prepare them for the future.

Certification Program: The International Association of Hispanic Meeting Professionals (IAHMP) has developed and implemented a Certification Program for its members and industry professionals to enhance their skills in the market place. In partnership with Academic and Industry Professionals, IAHMP has successfully introduced the Certified Diversity Meeting Professional (CDMP) program, which is the first program of its type in the Meetings & Hospitality industry. Materials for the program include a Study Guide and the CDMP Testing Program. Upon completion of the CDMP individuals will be able to enhance their professional skills to work with diverse publics.

The CDMP Program will: The CDMP program will increase intercultural understanding, interaction and communication and further the appreciation and understanding of Mexican/Hispanic Americans, African Americans, Native Americans, Asian Americans and other cultures in the Western Hemisphere. The CDMP program will provide a bridge for collaborative and cooperative exchanges among the diverse groups in the industry. The CDMP program will facilitate an understanding of Hispanic Americans, African Americans, Native Americans, Asian Americans and other groups in the Western Hemisphere and create opportunities to work together in professional relationships. The CDMP program will act as a catalyst for intercultural development in the meetings & hospitality industry. The CDMP program will develop a network for future intercultural and professional development activities through the IAHMP annual conference.


PUBLISHER’S LETTER ¡Estamos de fiesta! It is our 500 year

anniversary of Hispanic Heritage in America!!

years but our culture still stands tall in

America.

As we celebrate the 2013 Hispanic Her-

In 1513 Ponce de Leon discovered Flori-

itage Month let us remember the strug-

the United States of America. From coast

ments they have made and the legacy

da and laid claim to what would become

gles our ancestors bore, the accomplish-

to coast our ancestors have made a mark

they have left us since 1513. It is up to

Hispanic influences on religion, food,

our heritage but instead ensure 500 Años

on this land with the Spanish and then

music, art and of course language. For

500 years Spanish has been spoken here.

500 years! That is amazing!! Kingdoms

have risen and fallen in a stretch of 500

CONTENTS

us, the 53 million strong, to never forget más de Herencia.

María de la Luz González Publisher and Editor

fall

2013

I

Vol

15

I

No

3

20

COVER STORY 10........500 Years of Hispanic Heritage in America

FEATURES 06 ..............................Southwest Meeting Destinations 13 ..............................................Hispanic Heritage Month 20 ..............................IAHMP 18th Annual Educational Conference & Trade Show 42 ..................................Midwest Meeting Destinations

42

DEPARTMENTS 03............................................................Publisher’s Letter 04 ..............Contributing Editor’s Comments/Credits 05 ................................................................Industry Briefs 46 ........................................Meeting Planner Incentives On The Cover: This summer, El Galeón, an authentic wooden replica

of a galleon that was part of Spain’s West Indies fleet (owned by the Nao Victoria Foundation in Spain) approaches St. Augustine in commemo-

ration of the 500th anniversary of Ponce de Leon’s naming of La Florida. Photo provided by FloridasHistoricCoast.com.

www.hispanicmeetingstravel.com | HM&T 3

In the Next Issue __________________________________________

WINTER 2013 • Brazil’s World Cup GOAL • Casinos & Resorts • West Coast Meeting Destinations • Convention Hotels • Hispanic Heritage • Caribbean Travel


CONTRIBUTING EDITOR’S COMMENTS

According to a 2012 Nielsen report, “Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population.” In the new Nielsen report, ‘State of the Hispanic Consumer: The Hispanic Market Imperative, if the present U.S. economy substantially benefits from Hispanics, the future U.S. economy will depend on Hispanics by virtue of demographic change and the social and cultural shifts expected to accompany their continued growth.”

With over 52 million Americans of Hispanic/Latino descent it is projected that by 2050 that number will reach 133 million, meaning that nearly one in three Americans will be Hispanic. A full 50% of U.S. population growth over the past decade has come from this group, whose annual spending power is already over $1 trillion and will climb to $1.5 trillion by 2015. If Hispanic Americans were a nation they would rank as the 12th largest economy in the world. In terms of population, U.S. Hispanics would be the 24th largest nation in the world after Italy – larger than Spain and more than twice the size of Australia. While these numbers are staggering, the fact that U.S. Hispanics represent more than half (56%) of net population growth from 2000 to 2010 and are projected to contribute 100 percent of the population growth between the ages of 18-49 is game changing as reported in Nielsen Media Research.

In the travel, meetings and hospitality industry Hispanics bring skills that benefit their employers yet many are not represented among the executive ranks of the Visitor & Convention Bureaus nor the hotel industry or any other aspect of the industry. Most Latinos bring language skills and multicultural skills which are much needed in the global marketplace. It has become increasingly important to challenge commonly held misconceptions about the Latino market that undermine the importance of its size, uniqueness, and value: - Latinos are not a passing niche on the

4 HM&T | Hispanic Meetings & Travel

HispanicMeetingsTravel.com PUBLISHER Gonzalez Global Media, LLC. EDITOR María de la Luz González mdgonzalez@hispanicmeetingstravel.com FOUNDER & CONTRIBUTING EDITOR Margaret Gonzalez mgonzalez@hispanicmeetingstravel.com

sidelines but an important component to business success - Even if immigration is completely halted, Latino growth will persist making it the youngest population group in the U.S.,

- Despite perceptions to the contrary, Latinos have amassed significant buying power

- Hispanics are the largest group to exhibit significant culture sustainability and are not disappearing into the American melting pot as many contend. This is due in part to the proximity of Spanish speaking nations in the Western Hemisphere

- Among Hispanics, technology and media use do not mirror the general market but have distinct patterns due to language, culture, and ownership dynamics.

Travel Note: U.S. Hispanics represent more than US$56 billion in leisure travel annually according to the National Tour Association.

Margaret Gonzalez Founder & Contributing Editor Hispanic Meetings & Travel --------------------------------------------------

The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets.

Census 2010; IMF GDP rankings 2010; Annual Multicultural Economic Study Nov 2010 UGA Selig Center For Economic Growth; Spain INE estimates Jan 1, 2011 and Australia official population clock March 17, 2011; 2009 American community survey; Nielsen 2010 Spanish dominant universe estimates.

DESIGN & PRODUCTION BAY AREA MEDIA SERVICES / SCENE MEDIA CREATIVE & PRODUCTION DIRECTOR - John Ennis www.bams.us / www.thescenemagazine.com ADVERTISING STEVEN GONZALEZ sgonzalez@hispanicmeetingstravel.com MARIA GONZALEZ mdgonzalez@hispanicmeetingstravel.com CONTRIBUTING WRITERS Austin CVB, Connected International Meeting Professionals Association, Congressional Hispanic Caucus Institute, Detroit Marriott at the Renaissance Center, Fairmont Hotels & Resorts, Gale Cencage Learning, Margaret Gonzalez, Maria Gonzalez, Heritage Hotels & Resorts, Hilton Worldwide, Hispanic-American Almanac, Lanza Group, Marriott International, Marriott and Renaissance Caribbean & Mexico Resorts, Ogilvy & Mather, Philadelphia Public Relations Association, Renaissance World Golf Village Resort, St. Augustine, Ponte Vedra & The Beaches VCB, VISIT Milwaukee, White House Press Secretary, Wyndham Hotel Group

PHOTOGR APHY Austin CVB, Lawrence Michael Clemmer, Connected International Meeting Professionals Association, Detroit Marriott at the Renaissance Center, DigPicPhoto, Fairmont Hotels & Resorts, FloridasHistoricCoast.com, Garces Restaurant Group, International Association of Hispanic Meeting Professionals, IAHMP Mexico, Heritage Hotels & Resorts, Dan Herron, HerronStock.com, Hispanics Inspiring Students' Performance and Achievement, Lanza Group, Marriott and Renaissance Caribbean & Mexico Resorts, Teri Moy, National Football League, National Park Services, Renaissance World Golf Village Resort, Stacey Sather, Daniel Schwen, St. Augustine, Ponte Vedra & The Beaches VCB, Tampapix.com, VISIT Milwaukee, Wikimedia, Wyndham Hotel Group ADVERTISING SALES OFFICE Gonzalez Global Media 2600 South Shore Blvd., Suite 300 League City, Texas 77573 Telephone - 281-245-3330 Fax - 281-668-9199 W E B PA G E www.hispanicmeetingstravel.com WEB MASTER - Margil Villarreal Hispanic Meetings & Travel ISSN #1527-8387 is owned and published by the Gonzalez Global Media, LLC. at 2600 South Shore Blvd., Suite 300, League City, Texas 77573 C 1999-2013 All Rights Reserved. Hispanic Meetings & Travel cannot by held responsible for unsolicited material. The publisher does not assume any responsibility for any unsolicited material and will return only those accompanied by stamped selfaddressed envelope. We reserve the right to edit all copy. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior permission of the publisher. Subscription rates: $30.00 per year within the USA, $52.50 in Canada, and $75.00 elsewhere. All subscriptions must be paid in U.S. currency. Single copies: U.S. $5.00, Canada $8.75, and $12.50 elsewhere. Produced in the USA.


industrybriefs N E W * F R E S H * P R O G R E S S I V E

Hilton Worldwide, In Partnership with Points of Light and Taproot Foundation, Launches Program to Help Nonprofits Build Enduring Cultures of Hospitality and Customer Service

H

ilton Worldwide, in partnership with Points of Light, and Taproot Foundation, has introduced Hospitality + Service, a first-of-its kind initiative based on Hilton Worldwide's leading brand culture and service training programs. Hospitality + Service workshops and leadership trainings will equip nonprofit organizations with the tools, skills and knowledge to build enduring cultures of hospitality and client service and align this new culture with organizational mission, vision and values. Hospitality + Service was previewed with nonprofits and the social sector at a workshop at this year's Points of Light Conference on Volunteering and Service. Feedback from workshop participants will enable Hilton Worldwide, Points of Light and Taproot Foundation to refine program elements and curriculum to best meet nonprofit needs. The national program launch is expected in fall 2013. "At Hilton Worldwide, we are guided by the vision of our founder, Conrad N. Hilton, to 'fill the earth with the light and warmth of hospitality,'" said Jennifer Silberman, Vice President, Global Corporate Responsibility, Hilton Worldwide. "It is this vision that guides our company's commitment to genuine, personalized

attention to our guests. Exceptional guest service is key to our continued success as a hospitality company, and we believe that nonprofits can realize a similar benefit." Added Silberman, "At the heart of this program is our desire to leverage our expertise as a global hospitality leader to strengthen the communities where our Team Members live, work and travel." Hospitality + Service is intended for all types of nonprofit organizations, particularly those that are focused on providing service directly to clients such as soup kitchens, shelters, job skills training centers, health clinics and community centers. "I am thrilled to see the new reservoir of talent and skills that businesses like Hilton Worldwide are bringing to nonprofits across the globe," said Michelle Nunn, CEO at Points of Light. "By offering nonprofits training in how to best serve their clients, Hilton is sharing what it knows best. That's a real gift for the nonprofit sector and a model for corporate philanthropy." "We know that nonprofits face many of the same challenges as forprofit business-

es," explained Aaron Hurst, President and

Founder of the Taproot Foundation.

"Leading corporations have proven that

exceptional customer service can enhance

customer loyalty, staff morale, opera-

tional efficiency, program delivery and marketing. We are convinced that it has

the power to transform nonprofits in a

similar way."

The Hospitality + Service curriculum

is organized into seven modules and

includes three key elements in each mod-

ule: a Trainer Guide, a PowerPoint pres-

entation to guide each lesson, and com-

plementary handout materials for partici-

pants. Curriculum is customizable and can be delivered as one-day training, as short, stand-alone workshops, or as les-

sons integrated into existing staff and/or

volunteer trainings.

Training materials will be made avail-

able online at no cost. For more informa-

tion about Hospitality + Service, and to be

among the first to receive the curriculum

upon program launch, please visit www.hiltonworldwide.com/hospitality+s

ervice.

www.hispanicmeetingstravel.com | HM&T 5


Southwest Meeting Destinations: AUSTIN

Stevie Ray Vaughan Memorial

austin CVB’s #Trueaustin Program The best way to visit Austin like a true Austinite is to take a few tips from the people who know the city best!

T

ravelers to Austin have a digital tool at their disposal, the #TrueAustin Program. In 2012, the Austin Convention and Visitors Bureau (Austin CVB) launched #TrueAustin, an innovative, interactive program where visitors can ask local experts questions about Austin and receive answers in a timely fashion.

If visitors are wondering where to go see the best of Austin’s live music, where to shop, or the hottest dining spots – they can count on experts for an insider’s point of view. The Austin CVB recruited local bloggers and social media “experts” in the following areas:

The Emma S. Barrientos Mexican American Cultural Center

• Formula 1/Motorsports/COTA • Live Music • Dining • Shopping/Lifestyle • Family Fun • Events • Relocation

Visitors can easily contact local “experts” by tagging questions with #TrueAustin on Twitter, posting an inquiry on its Facebook page at Visit Austin, Texas, or emailing trueaustin@austintexas.org.

La Condesa - Modern Mexican

An extension of the Bureau’s campaign “What You Hear is True,” #TrueAustin plays off the idea that visitors want to hear from locals on their Austin experiences.

“As a technologically savvy city and one that leads the way in social media, it made sense to develop an interactive and social platform for travelers,” said Bob Lander, president & CEO of the Austin CVB. “#TrueAustin not only answers visitor questions, but also provides them with an inside perspective on the best of Austin.”

For more information about #TrueAustin visit its Facebook page at Visit Austin, Texas or website at www.austintexas.org. 6 HM&T | Hispanic Meetings & Travel

Sailboat near Lakeway Resort and Spa


Southwest Meeting Destinations: ALBUQUERQUE

HerITage HoTels & resorTs Hits Culinary Mark once again

W

Garduño’s of Mexico Restaurant & Cantina debuts at Hotel Albuquerque in Old Town ith a reputation for offering great food at its properties, Heritage Hotels & Resorts has again hit the culinary mark with the addition of Garduño’s at Old Town within the famed Hotel Albuquerque.

The brand new restaurant and bar is now open with both an indoors section and outdoor patio. The restaurant serves authentic regional New Mexico and Mexican cuisine for breakfast, lunch, and dinner. The bar offers an extensive selection of tequila, wine, liqueurs, and world-class margaritas.

Garduño’s at Old Town features:

Indoor Restaurant and Bar • Inside seating comfortably accommodates 200 guests • Designed with custom New Mexican and Mexican artwork and décor featuring hand-made punched tin chandeliers, painted glass doors, turquoise plaster in the ceiling • State-of-the-Art Bar Frost Rail System: Custom recessed insulated frost rail across the entire length of the bar keeps beverages ice cold • Handmade cantina area bar furniture: Authentic copper top bar counter and natural Bettina copper tables hand crafted in Mexico Lush Garden Patio & Outdoor Bar • Newly remodeled outdoor garden spaces • Water features include a grand scale fountain in patio’s center and two waterfalls • Spacious seating under 8 lofty shade trees • Radiated heat on the patio floor close to the building for year-round alfresco dining • Private and semi-private dining areas for up to 12 people in the outdoor custom nicho patios Authentic Mexican & New Mexican Cuisine • Local New Mexican grown Hatch Chile (Red & Green) • Fresh preparation of guacamole with famous Tableside Guacamole Service • Special children’s menu

Custom Bar & Cantina Menu • One of largest selections of imported and domestic Tequila in New Mexico • Five Tequila Flights – Featuring three varieties of tequilas each • Two Margarita Flights – One with a sweeter taste, and the other more savory • Two Beer Flights featuring New Mexico beers – Three varieties of beers each • Twelve beers on tap – including from New Mexico’s popular microbreweries • New Mexican Wine Flights – Choose from an array of wines and sample

Group Accommodations: • Group rentals are available for indoor and outdoor events in various configurations to meet any party’s needs for groups from 8 people to 350 people

For more information visit Hotel Albuquerque’s website at www.hotelabq.com or call 1-505-843-6300.

8 HM&T | Hispanic Meetings & Travel


Celebrating 500 Years of Hispanic Heritage in America

D 1513

uring Hispanic Heritage month the Hispanic community in the United States has the opportunity to celebrate its heritage with each other, the rest of the country and the world. This year marks an incredible milestone as the quincentennial anniversary of the beginning of our heritage in America when our Spanish ancestors landed in Florida. Since that moment 500 years ago our Hispanic heritage has helped weave the face of the nation that would become the greatest country on earth and we proudly dis- 1613 play a glimpse of our history in the first of a two part series.

1513 - Juan Ponce de León lands on the shores of Florida, exploring most of the coastal regions and some of the interior.

1519 - Alonso Alvarez de Pineda claims Texas for Spain.

1520s - Continuing their maritime adventures, the Spanish explorers cruise along the northern Statue of Ponce de Leon stands shore of the Gulf of tall in St. Augustine, Florida Mexico, seeing Alabama, Mississippi, and Texas, and also sailing up the Atlantic coast to the Carolinas.

1539 - Hernando de Soto begins exploring the present-day U.S. Southeast

1542 - Juan Rodríguez de Cabrillo, a Portuguese sailor commissioned by the viceroy to sail north of Mexico's west coast, enters what he describes as an excellent port-present-day San Diego, California.

1564 - Spanish missionaries introduce grapes to California.

1565 - Saint Augustine, Florida, the earliest settlement in North America, is founded.

1590 - Juan de Fuca navigates his ships to the northern coast of the current state of Washington.

1610 - Santa Fe, New Mexico is founded. 10 HM&T | Hispanic Meetings & Travel

1613 - 1713

1690 - The first permanent Spanish settlement in Texas, San Francisco de los Tejas, near the Nueces River, is established.

Mission San Xavier del Bac as it appeared in 2003

1691 - Jesuit missionary Eusebio Kino makes the first inroads into Arizona. By 1700, Kino establishes a mission at San Xavier del Bac, near present-day Tucson; he later establishes other missions in Arizona: Nuestra Señora de los Dolores, Santa Gertrudis de Saric, San José de Imuris, Nuestra Señora de los Remedios, and San Cayetano de Tumacácori. 1693 - The Spanish Crown orders the abandonment of its new province, Texas, because of fear of Indian uprisings.

Concerns about possible French encroachment prompt the Spaniards to reoccupy Texas in 1716 by establishing a series of missions, serving to both ward off the French and convert the natives to Catholicism. Of these missions, San Antonio, founded in 1718, is the most important and most prosperous.


1713 - 1813

1813 - 1913

1760 - Captain Blas Maria de la Garza Falcón obtains a grant to 975,000 acres of land in Texas. In time, this ranch will become the King Ranch, the largest cattle ranch in the United States. In the peace treaty after the Seven Years' War (1756-1763), France cedes claims to American holdings. France gives Louisiana and its lands west of the Mississippi to Spain to keep them out of British hands. Overnight, New Spain's territory expands dramatically.

1836 - Anglo-Texans resist the military rule of Antonio López de Santa Anna, dictator of Mexico. Santa Anna leads a large army north to San Antonio, Texas, and surrounds the Texans at the Alamo mission. Eventually the Mexican army kills all the resisters. Six weeks later Anglo-Texan forces defeat the Mexican forces and declare the Republic of Texas independent of Mexico.

1713 - The first free black community was established at Fort Mose in Spanish Florida.

1766 - The presidio of San Francisco is founded, becoming Spain's northernmost frontier outpost.

San Diego de Alcalá Mission was established July 16, 1769 by Father Junipero Serra

1769 - Franciscan missionary Junípero de Serra establishes the first mission of Alta California in what would become San Diego. Serra eventually founded ten missions. 1774 - Pedro de Garcés, a Spanish Franciscan missionary, founds the first overland route to California.

1790s-1820s - Hispanic settlements begin to thrive in Pimería Alta (California). At one point as many as 1,000 Hispanics live in the Santa Cruz Valley.

1823 - Fray Junípero de Serra's death does not stop missionary activity in California. His fellow Franciscans establish another 12 missions.

1846 - The United States invades Mexico under the banner of Manifest Destiny. The Treaty of Guadalupe Hidalgo ends the Mexican War that same year. Under the treaty, half the land area of Mexico, including Texas, California, most of Arizona and New Mexico, and parts of Colorado, Utah, and Nevada, is ceded to the United States. 1859 - Cigar factories are built in Florida, Louisiana, and New York to make genuine Cuban cigars. Many workingclass Cubans follow the industry to jobs in the United States.

1868 - The Fourteenth Amendment to the U.S. Constitution is adopted, declaring all people of Hispanic origin born in the United States to be U.S. citizens.

1880s - Mexican immigration to the United States is stimulated by the advent of the railroad.

1894 - The Alianza Hispano Americana is founded in Tucson, Arizona, and quickly spreads throughout the Southwest. www.hispanicmeetingstravel.com | HM&T 11


Celebrating 500 Years of Hispanic Heritage in America

1913 - 2013

1917 - During World War I, "temporary" Mexican farm workers, railroad laborers, and miners are permitted to enter the United States to work.

1929 - The League of United Latin American Citizens is founded in Texas by frustrated Mexican Americans who find that opportunities for them in the United States are limited.

1941 - Hispanics throughout the United States enthusiastically respond to the war effort as the country enters World War II.

Lt. Francisco Mercado, Jr. who

1947 - The Amerserved in the European Theater durican G.I. Forum, ing World War II is awarded the Disa new civil rights tinguished Flying Cross by General organization, is Leon W. Johnson in January 1945. founded by Mexican American veterans in response to a Three Rivers, Texas, funeral home's denial to bury a Mexican American soldier killed in the Pacific during World War II.

1954 - In the landmark case of Hernandez v. Texas, the nation's highest court acknowledges that Hispanic Americans are not being treated as "whites." The Supreme Court recognizes Hispanics as a separate class of people suffering profound discrimination, paving the way for Hispanic Americans to use legal means to attack all types of discrimination throughout the United States. It is also the first U.S. Supreme Court case to be argued and briefed by Mexican American attorneys.

1959 - Cuban Americans immigration to the United States increases sharply after Fidel Castro takes power in Cuba, with more than one million Cubans entering the country since 1959.

1960s - Young Mexican Americans throughout the United States become caught up in the struggle for civil rights and seek to create a new identity for 12 HM&T | Hispanic Meetings & Travel

themselves. These efforts become known as the Chicano Movement. The movement sparks a renaissance in the arts among Mexican Americans.

1961 - Aspira (Aspire) is founded to promote the education of Hispanic youth by raising public and private sector funds. Aspira acquires a national following, serving Puerto Ricans wherever they live in large numbers.

1962 - The United Farm Workers Organizing Committee in California, begun as an independent organization, is led by CĂŠsar ChĂĄvez. In 1965 it organizes its successful Delano grape strike and first national boycott.

1974 - Congress passes the Equal Educational Opportunity Act to create equality in public schools by making bilingual education available to Hispanic youth. 1978-1988 - Hispanic female participation in the work force more than doubles, from 1.7 million to 3.6 million. 1989 - Immigration from the Americas rises from 44.3 percent in 1964 to 61.4 percent. Of the major countries, Mexico accounts for 37.1 percent of total documented immigration to the United States, the next highest number of immigrants being from El Salvador, 5.3 percent.

1995 - A nationwide boycott of ABC-TV by Hispanic Americans is held in Los Angeles, New York, Chicago, Houston, San Francisco, and Fresno, in protest of the network's failure to provide Latino themed programming in its 1994 line-up.

2003 - Hispanics are pronounced the nation's largest minority group after new Census figures are released showing the U.S. Hispanic population at 37.1 million as of July 2001.

2006 - According to the Census Bureau, the number of Hispanic-owned businesses grew 3 times faster than the national average for all U.S. businesses. 2012 - According to the Census Bureau, the U.S. Hispanic Population reached 53 million as of July 2012.


The White House

For Immediate Release

Office of the Press Secretary

September 13, 2013

Presidential Proclamation - National Hispanic Heritage Month, 2013 BY THE PRESIDENT OF THE UNITED STATES OF AMERICA

A PROCLAMATION

From the earliest days of our Republic, Hispanic Americans have written crucial chapters in our national story. Hispanics have honorably defended our country in war and built prosperity during times of peace. They run successful businesses, teach our next generation of leaders, and pioneer scientific and technological breakthroughs. This month, America acknowledges these vital contributions and celebrates our Hispanic heritage. Hispanic Americans represent an array of distinct and vibrant cultures, each of which enriches communities in valuable ways. Just as America embraces a rich blend of backgrounds, those who journey to our shores embrace America. Sharing the dream of equality and boundless opportunity, many Hispanics have marched for social justice and helped advance America's journey toward a more perfect Union. Last year, I was proud to establish the César E. Chávez National Monument in honor of an American hero, a man who reminded us that every life has value, that together, those who recognize their common humanity have the power to shape a better world. As César Chávez's example teaches us, we must never scale back our dreams. My Administration remains committed to building a rising, thriving middle class, a middle class accessible to the Hispanic community and to all Americans. As we continue to implement the Affordable Care Act, more than 10 million uninsured Latinos will gain access to coverage. To reduce health disparities, my Administration will work to educate, engage, and enroll Hispanic Americans in the Health Insurance Marketplace. Last year, we lifted the shadow of deportation off young people who are American in every way but on paper. Today, I am as determined as ever to pass commonsense immigration reform -- reform that helps American workers get a fairer deal, adds more than one trillion dollars to our economy, and provides a pathway to earned citizenship. A bipartisan bill consistent with these principles has already passed the Senate, and a growing coalition of Republicans and Democrats is calling for action. Whether our ancestors crossed the Atlantic in 1790 or the Rio Grande in 1970, Americans are bound by a set of common values -- a love of liberty and justice, the belief that a better life should await anyone willing to work for it. As we celebrate the unique influences of Hispanic cultures during National Hispanic Heritage Month, let us also rededicate ourselves to realizing our shared aspirations. To honor the achievements of Hispanics in America, the Congress by Public Law 100-402, as amended, has authorized and requested the President to issue annually a proclamation designating September 15 through October 15 as "National Hispanic Heritage Month." NOW, THEREFORE, I, BARACK OBAMA, President of the United States of America, do hereby proclaim September 15 through October 15, 2013, as National Hispanic Heritage Month. I call upon public officials, educators, librarians, and all Americans to observe this month with appropriate ceremonies, activities, and programs. IN WITNESS WHEREOF, I have hereunto set my hand this thirteenth day of September, in the year of our Lord two thousand thirteen, and of the Independence of the United States of America the two hundred and thirty-eighth.

BARACK OBAMA


HISPANIC HERITAGE EVENTS

NFL, Hispanic Heritage Foundation and Courtyard By Marriott Partner for NFL Hispanic Heritage Leadership Awards Presented by Courtyard by Marriott, 32 Hispanic Leaders Recognized During Hispanic Heritage Month in Every NFL Market

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he NFL, Hispanic Heritage Foundation (HHF) and Courtyard by Marriott have partnered for the third annual NFL Hispanic Heritage Leadership Awards Presented by Courtyard by Marriott during the 2013 celebration of Hispanic Heritage Month. The awards recognize the contributions of Hispanic leaders in each NFL market. Each award recipient was recognized in-stadium at a Hispanic Heritage game in their local market. With support from Courtyard by Marriott, each award recipient will select an organization of their choice that serves the local Hispanic community to receive a $2,000 donation. Marriott International has a longstanding history of diversity and inclusion. As part of its commitment, Marriott has a strategic partnership with the National Council of La Raza and was recently recognized by LatinaStyle for being a top company for Latinas. “We are excited to partner with the Hispanic Heritage Foundation and Courtyard by Marriott to recognize individuals across all 32 team markets that make a difference in their local Hispanic community,” said Peter O’Reilly, NFL Vice President of Fan Strategy and Marketing. “We applaud all the recipients for their hard work and the impact they make on the lives of others.” “We are thrilled to partner with the NFL and Courtyard by Marriott to honor Hispanic leaders who are making an impact on communities all over America,” said Jose Antonio Tijerino, President and CEO of HHF. “It is important to highlight their leadership not only in the traditional Latino regions but in recently-growing areas as well. The NFL and Courtyard by Marriott made sure that beyond the recognition there was an investment in the community their donations to nonprofits. There is no better way to celebrate Hispanic Heritage Month than to make a difference in the Latino community.” "Courtyard by Marriott is proud to partner with the NFL to honor these local heroes," said Janis Milham, Marriott International's Senior Vice President - Modern Essentials and Extend14 HM&T | Hispanic Meetings & Travel

ed Stay Brands. "Congratulations to the honorees on their efforts to make our communities better and more inclusive." The Washington Redskins Hispanic Heritage Leadership award recipient, Gabriel Albornoz, was selected to be recognized onstage by NFL Hall of Famer Anthony Muñoz during HHF’s star-studded 26th Hispanic Heritage Awards at the Kennedy Center in Washington, D.C. The awards aired on Mundo Fox on Sunday, September 15. The prestigious Hispanic Heritage Awards were created by the White House to honor notable Latinos who have distinguished themselves in various fields and made an impact on America and beyond. The Awards are considered among the highest honors by Hispanics for Hispanics in America and serve to kick off HHF’s award-winning youth leadership and workforce development programs. The NFL celebrated Hispanic Heritage Month during Week 3 of the 2013 season. A national spotlight shined on the NFL’s celebration during Thursday Night Football, Sunday Night Football and Monday Night Football. The Kansas City Chiefs faced the Philadelphia Eagles on Thursday, September 19, the Chicago Bears took on the Pittsburgh Steelers on Sunday, September 22 and the Oakland Raiders visited the Denver Broncos on Monday night, September 23. 2013 NFL Hispanic Heritage Leadership Awards recipients:

Arizona Cardinals: Gary L. Trujillo, Founder and Chairman of Be a Leader Foundation

Atlanta Falcons: Tisha Tallman, President and CEO of the Georgia Hispanic Chamber of Commerce

Baltimore Ravens: Dr. Elizabeth Morgan, President of the Morgan Education Group

Buffalo Bills: Lucy Candelario, Executive Director of the Belle Center


Carolina Panthers: Astrid Chirinos, President of Latin American Chamber of Commerce of Charlotte Chicago Bears: Carmen Velásquez, Founder and Executive Director of the Alivio Medical Center

Cincinnati Bengals: Dr. Liliana Rojas-Guyler, Associate Professor of Health Promotion and Education of the University of Cincinnati

Cleveland Browns: Victor Ruiz, Executive Director of Esperanza, Inc.

Dallas Cowboys: Carlos A. Branger, Founder & CEO of Zaguán

Denver Broncos: Jim Garcia, Executive Director and Founder of the Clínica Tepeyac

Detroit Lions: Mary A. Luevanos, President of the Community for Latino Artists, Visionaries and Educators

Green Bay Packers: José Olivieri, Partner at Michael Best & Friedrich LLP Houston Texans: Rick Noriega, President and CEO of AVANCE

Indianapolis Colts: Juan Gonzalez, Business Banking Sales Leader – Senior Vice President in the State of Indiana for KeyBank Jacksonville Jaguars: Paul Martinez, President and CEO of the Martinez Advertising Group

Kansas City Chiefs: Juan Sepúlveda, Senior Advisor for Hispanic Affairs for the Democratic National Committee

Miami Dolphins: Michelle Bernstein, Founding Member of the Common Threads Miami Advisory Council

Minnesota Vikings: Ruby Azurdia-Lee, President of Comunidades Latinas Unidas en Servicio New England Patriots: Gladys Vega, Executive Director of Chelsea Collaborative

New Orleans Saints: David Gallegos, Program Director of the New Orleans Advocacy Center New York Giants: Fernando Ferrer, Co-Chairman of Mercury and Vice-Chairman of Metropolitan Transportation Authority

New York Jets: Martin Perez, Founder and President of the Latino Leadership Alliance of New Jersey

Oakland Raiders: Alejandro Velez, Co-Founder of Back to the Roots and Founder of the Sage Mentorship Program

Philadelphia Eagles: Jennifer Rodríguez, Executive Director of Mayor Michael Nutter’s Office of Immigrant and Multicultural Affairs Pittsburgh Steelers: Lourdes Sanchez Ridge, Attorney at Clark Hill Thorp Reed

St. Louis Rams: Guillermo Rodríguez, Director of International Projects and Office of Study Abroad of Webster University

San Diego Chargers: Lidia S. Martinez, Manager of Community Affairs & Grassroots of Southwest Airlines

San Francisco 49ers: Lennies Gutierrez, Advisory Council Member of Bay Area Women’s Sports Initiative

Seattle Seahawks: Luis Navarro, Community Liaison of One League for Everyone

Tampa Bay Buccaneers: Jolie Gonzalez-Padilla, President and CEO of Latin Times Media, Inc.

Tennessee Titans: Yuri Cunza, President and CEO of Nashville Area Hispanic Chamber of Commerce

Washington Redskins: Gabriel Albornoz, Director of Montgomery County, Maryland Recreation Department About Courtyard by Marriott: Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests’ needs for choice and control. With more than 900 locations in 38 countries and territories, Courtyard hotels participate in the award-winning Marriott Rewards® frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information or reservations, call the Courtyard toll-free number at 800-321-2211, visit www.courtyard.com, become a fan at www.facebook.com/courtyard or follow Courtyard at twitter.com/courtyardhotels. About the Hispanic Heritage Foundation: Since 1987, the Hispanic Heritage Foundation (HHF) has inspired, identified, prepared and positioned Latino leaders in the classroom, community and the workforce to meet America’s priorities. HHF believes their young leaders are leaders of today not tomorrow and should make an impact on thousands of others. Please visit www.HispanicHeritage.org for more information.

www.hispanicmeetingstravel.com | HM&T 15


HISPANIC HERITAGE EVENTS

Second Annual HABLA Awards Program Recognizes Hispanic Business Leaders in Charlotte, North Carolina

A

s the city with the fastest growing Hispanic population in the nation, Charlotte is giving rise to Hispanic entrepreneurs, executives, civic officials, community leaders, and budding students. For the second consecutive year, the 2013 Hispanic Achievement and Business Leadership Awards (HABLA) program, the leading Hispanic business to business (B2B) event in Charlotte, will recognize the accomplishments of Hispanics as nominated by the community at large in the following four categories: • Corporate executive • Civic • Entrepreneur • Unsung hero

In addition to recognizing Hispanic professionals and community leaders, the program is an opportunity for budding Hispanic students to be acknowledged for their contributions as they evolve into tomorrow's leaders. Verizon, the presenting sponsor for HABLA, has established a $5,000 scholarship for rising Hispanic students. The scholarship will be awarded to a deserving high school senior entering college in the fall of 2014 or currently attending college as a freshman. "Charlotte is exploding with new Hispanic leaders and youth,

and we want to spotlight their accomplishments in the business sector and throughout the community," says Jerry Fountain, Carolinas/Tennessee region president of Verizon.

The award winners will be announced during Hispanic Heritage Month, on Tuesday, October 8th, during the HABLA luncheon, which is produced by Lanza Group, LLC, at The Mint Museum Uptown. For tickets to attend the HABLA luncheon please visit HABLAawards.com or HABLA Awards on Facebook.

President Obama and First Lady to Attend CHCI's 36th Annual Awards Gala

Congressional Hispanic Caucus Institute Chair Rep. Ruben Hinojosa has announced that President Barack Obama, joined by First Lady Michelle Obama, will address the largest Latino gala in the country at CHCI's 36th Annual Awards Gala on October 2, 2013 at the Walter E. Washington Convention Center. This marks five of the past six years President Obama has addressed the CHCI Gala, going back to when he was a presidential candidate in 2008. "CHCI is very proud to welcome President Obama and First Lady Michelle Obama to our 36th Annual Awards Gala on October 2nd," said Rep. Ruben Hinojosa, CHCI Chair. "His attendance reflects a strong commitment to the Latino community and to the future leaders that CHCI works so hard to develop each year." CHCI's 36th Annual Awards Gala, themed "Our Time: A Strong America," will convene the nation's largest and most

16 HM&T | Hispanic Meetings & Travel

prestigious gathering of Hispanic nonpartisan, public, and private sector leaders.

"I want to thank the President and First Lady for once again demonstrating how important it is to support the next generation of Latino and American leaders," said Esther Aguilera, CHCI President & CEO. "We always say that 'it takes leaders to bring forth leaders' and to have the leader of the free world supporting our programs provides added fuel for CHCI to continue its efforts to serve Latino youth and young professionals."

Each year, the CHCI Annual Awards Gala is the hallmark event during Hispanic Heritage Month in Washington, D.C., and serves as the unifying event for the Hispanic-American community.


Iron Chef Jose garces honored in Philadelphia

T

he Philadelphia Public Relations Association (PPRA) is proud to honor Iron Chef Jose Garces with the prestigious Gold Medal Award this past September 25th. This honor recognizes an individual whose accomplishments have left a lasting impact on the community and brought national recognition to Philadelphia.

Chef Garces rose to prominence in the food industry after the successful opening of Amada in Old City in 2005. In the years following, Iron Chef Garces has changed the face of Philadelphia's dining scene and in the process, gained national acclaim for his food and the city.

To date, the Iron Chef has opened seven deliciously successful restaurants in Philadelphia and New Jersey - Amada, Tinto, Distrito, Chifa, Village Whiskey, Garces Trading Company and JG Domestic. Also based in Philadelphia are Chef Garces' Distrito Taco Truck and Garces Catering - a full-service event planning division. Across the nation, Iron Chef Garces manages 16 booming restaurants.

An American born to Ecuadorian parents and raised in Chicago, Garces’ culinary training started early in life, in the kitchen of his paternal grandmother, Mamita Amada, where he learned to prepare family recipes and came to love food and cooking. Chef Garces moved to Philadelphia in 2001 to make it his home where he lives today.

For more information visit the Garces Restaurant Group, www.garcesgroup.com, or Philadelphia Public Relations Association at www.ppra.net.


HISPANIC HERITAGE EVENTS

H

Latino Success Stories to Inspire New York City Youth ispanics Inspiring Students' Performance and Achievement (HISPA) launched its New York City program during Hispanic Heritage Month. The "kick-off" theme was "More Stories: A Greater Contribution to America's Future." HISPA highlighted achievements and recruited volunteers to serve as role models for students to pursue higher education. The program offers a valuable networking experience for professionals from academia, government, business and non-profit sectors.

"We are excited to extend our program to New York City," says Dr. Ivonne Diaz-Claisse, President of HISPA. "Our goal is to recruit 250 role models to hit the ground running and build the program over the coming years. This is an excellent opportunity for Latino professionals to come together and contribute to the academic success and careers of our youth."

HISPA has hosted a series of talks in New York City at various corporations including: AT&T, The College Board, ESPN, IPG, JPMorgan, O&M, Verizon, and VIACOM, sharing the urgent, critical need for more Latino professional role models for youth in NYC where 40% of public schools students are Latino.

Joseph Baide, Practice Lead, Ogilvy ROJO and Executive Group Director, O&M North America, was the keynote speaker. "HISPA's mission of mobilizing Latino role models is particularly close to my heart and I am honored to be involved," said Baide. "I am excited to participate at the HISPA initiative and share my personal experience as a first-generation Honduran-American." In addition, Carlos Ojeda, Jr., CEO of CoolSpeak, trained volunteers and gave an inspirational presentation titled "Know your Role, Model the Change." Ojeda, a nationally recognized motivational speaker, has addressed tens of thousands of students and young professionals across the country.

O&M's Hispanic Employee Resource Group, LatinRed, co-hosted the event. Many of its members are already enlisted as HISPA Role Models in the tri-state area as the program gets underway. "We are honored to partner with Ogilvy LatinRed to celebrate Hispanic Heritage Month and to launch HISPA New York City," says Diaz-Claisse. "Together we are inviting private and public sector professionals to become HISPA Role Models to make sure our Latino youth can witness first hand and be motivated by suc18 HM&T | Hispanic Meetings & Travel

cess stories."

HISPA is a national non-profit organization dedicated to contributing to America's future by inspiring Latino students' academic performance and achievement. HISPA mobilizes Latino professionals to serve as active role models by placing them in classrooms close to where they live and work. The role models share their stories with emphasis in overcoming obstacles, setting goals and showcasing their educational and professional achievements. Most of the role models to date are in STEM fields: Science, Technology, Engineering and Math. HISPA annual partners include ETS and Southwest Airlines. In addition, ESPN is a "Transform" Sponsor of the HISPA Role Model Program in New York City.

To date, more than 800 professional leaders have become volunteers through HISPA's year-round Role Model Program since its inception in 2008. HISPA Role Models have visited 25 schools in New Jersey and Texas. In addition, HISPA has presented its operation model at conferences in Chicago, Washington, DC, Miami and other cities.

In 2012-2013, approximately 150 volunteers shared their stories with 1,000 students during recurring visits to 16 schools and during the HISPA 2013 Youth Conference at the University of Texas in San Antonio in March and Princeton University in June. For further information visit www.hispa.org, or contact HISPA by email at info@hispa.org, or by calling 917.531.5392.


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To start your subscription for a full year, go to: www.hispanicmeetingstravel.com


A GLOBALLY DIVERSE ASSOCIATION

Hispanic Meeting Professionals Celebrate 18th Conference During National Hispanic Heritage Month

T

he International Association of Hispanic Meeting Professionals is commencing its 18th Annual International Conference and Trade Show during National Hispanic Heritage Month, September 15 to October 15, which is an appropriate time for our group. Why you might ask does Hispanic Heritage Month start in the middle of September? Well, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Chile, and Belize all celebrate their independence during the week of September 15th.

Latinos in the U.S. stay connected and are proud of their countries of origins and they are already bi-cultural and international. They come from 24 countries and have the language and multicultural skills to help America usher in the new global economy of the 21st Century. In signing a proclamation on Hispanic Heritage Month, President Barack Obama stated “From the earliest days of our Republic, Hispanic Americans have been part of our national story. Hispanics have honorably defended our country in war and built pros20 HM&T | Hispanic Meetings & Travel

perity during times of peace. They run successful businesses teach our next generation of leaders, and pioneer scientific and technological breakthroughs…Sharing the dream of equality and boundless opportunity, many Hispanics have marched for social justice and helped advance America's journey toward a more perfect Union.” The president went on to say, “Whether our ancestors crossed the Atlantic in the 1700’s or the Rio Grande in 1970, Americans are bound by a set of common values -- a love of liberty and justice, the belief that a better life should await anyone willing to work for it… This month, America acknowledges these vital contributions and celebrates our Hispanic heritage.” The Hispanic Meeting Professionals value and appreciate everyone who took precious time to join us in St. Augustine, Florida as we celebrate our 18th Conference during this very special time “Hispanic Heritage Month” in the United States of America. Margaret Gonzalez Founder & President IAHMP


September 27, 2013 Dear International Ass. Of Hispanic Meeting Planners, On behalf of our valued partners including the beautiful Renaissance Resort at World Golf

Village, we are excited that you considered St. Augustine for the IAHMP Annual Meeting scheduled for October 8-12, 2013. Our destination is a perfect setting for creating everlasting

memories offering history, museums, tours, attractions, dining, shopping and much more.

Additionally, it seems that the historic nature of our destination (500 years of Hispanic Influ-

ences) serves as an ideal stage for IAHMP as you celebrate the 18th Annual Meeting. Our

destination offers the perfect setting to reflect your legacy of service and professionalism.

We look forward to welcoming you and your attendees to St. Augustine and thank you for

giving us the opportunity to be of service. Should you have any questions or require additional information, please do not hesitate to contact me directly at 904-209-4426.

www.hispanicmeetingstravel.com | HM&T 21


A GLOBALLY DIVERSE ASSOCIATION Bienvenidos! We are happy to welcome everyone to St. Augustine, Florida, the nation’s most historic city as they celebrate 500 years of Hispanic Heritage. It’s the perfect time and the perfect place for our annual conference to bring together suppliers and planners to conduct business. The economic value of the Hispanic meetings and events market continues to grow. The commercial opportunity of the Hispanic market can be best achieved by an understanding of Hispanic cultures and the Spanish language. No one knows better how to market to the over 55 million Hispanic consumers than Hispanic meeting professionals. These professionals know how to reach Hispanic associations that plan hundreds of meetings and events each year and participants will have an opportunity to meet them at this conference. No other industry association is positioned to bring the level of expert knowledge that we can deliver. We understand the numbers. With a purchasing power of over $1.3 trillion, the Hispanic market is larger than the entire economies of all but 13 countries in the world, according to the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business. As the Hispanic market becomes an ever increasing player in the meetings and hospitality industry the Hispanic people in the USA will demand a greater role within the industry. It is no longer acceptable not to include Hispanics in the executive ranks of the Convention & Visitor Bureaus; the hotel corporations or any other facet that makes up the travel, meetings and hospitality industry. The annual conference and the CDMP program were created to empower professionals in the industry to polish their skills and understand the benefits of the changing market place. Enjoy the time you spend here and make it count! Margaret Gonzalez IAHMP Founder/President & CEO 22 HM&T | Hispanic Meetings & Travel


The Connected International Meetings Professional Association is honored to join forces with the International Association of Hispanic Meeting Professionals in bringing you this year’s International Conference and Trade Show in St. Augustine. Both organizations have a deep commitment to diversity within the meetings and hospitality industry and it is a partnership that makes sense. As an Asian-American, I am cognizant of the challenges that face minorities in the world of business. CIMPA as an organization is committed to promoting the importance of diversity in the business world and in the meetings industry in particular. I would like to take this opportunity to thank the St. Augustine, Ponte Vedra & The Beaches VCB for hosting us this year and the Renaissance World Golf Village Resort for all their help in planning this event. So, come explore St. Augustine with us as we renew friendships, make new ones and talk about how we can do our jobs better. All the best,

Lida Peterson Lida Peterson President Connected International Meetings Professionals Association About CIMPA CIMPA is unique among meeting planning organizations. It is an online association of buyers and sellers of meeting and travel products and services with a mission. CIMPA leverages state-of-theart tools and methodologies for more efficient travel and meetings -- focusing on results. CIMPA focuses on achieving meeting objectives and allowing attendees to experience the world and bond with its people. This is probably the most significant difference in philosophy between CIMPA and other meeting planning organizations. To learn more about CIMPA please visit www.cimpa.org.

www.hispanicmeetingstravel.com | HM&T 23


agenda overview WeDNesDay, oCToBer 9 08:00 AM – 01:00 PM

Meeting Planner/Supplier Golf Tournament –Networking Event

01:30 PM – 06:00 PM

Conference Registration

02:00 PM – 06:00 PM

Certified Diversity Meeting Professional Program – Day 1

04:00 PM – 04:30 PM

Orientation for New Members and Conference Overview

07:30 PM – 09:30 PM

Welcome Reception Sponsored by The Renaissance World Golf Village

THursDay, oCToBer 10 08:00 AM – 05:00 PM

Conference Registration

07:30 AM – 08:00 AM

Continental Breakfast

08:00 AM – 12:00 PM

Certified Diversity Meeting Professional Program – Day 2

12:30 PM – 02:00 PM

Luncheon – WELCOME - ¡BIENVENIDO!

02:15 PM - 03:15PM

Speed Session on Cultural Competence

03:15 PM – 04:15 PM

Industry Update Presentations

04:30 PM – 06:00 PM

Networking Golf Putting Event

06:00 PM

Depart Hotel for St. Augustine

06:30 PM – 08:30 PM

Reception at Historic Lightner Museum Sponsored by St. Augustine, Ponte Vedra & the Beaches VCB

08:30 PM – 10:30 PM

Explore St. Augustine on Your Own!

10:30 PM

Return to Hotel

frIDay, oCToBer 11 08:00 AM – 12:00 PM

Conference Registration

08:30 AM – 10:30 AM

CDMP Testing

08:30 AM – 09:30 AM

Continental Breakfast

09:30 PM – 12:20 PM

General Session Presentations: - Using Social Media as a Marketing Tool - Marketing to Hispanic Americans - Hispanic Meetings Market Trends

12:45 PM – 02:45 PM

Networking Luncheon

03:00 PM – 05:00 PM

Industry Trade Show EXPO

07:00 PM – 11:00 PM

Diversity Awards Gala Banquet

saTurDay, oCToBer 12 09:00 AM – 10:00 AM

Breakfast Brunch/Guest Speaker: Linda Pereira

10:00 AM – 11:00 AM

Meeting Planner Presentation: The Economic Value of the Hispanic Market

11:00 AM – 01:00 PM

Meeting Planner/Supplier Round Tables

01:00 PM

End of Conference

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Conference agenda sunday, october 6 – Tuesday, october 8, 2013 Preconference faM Trip Hosted by st. augustine, Ponte Vedra & The Beaches VCB

Wednesday, october 9, 2013 8:00 aM - 1:00 PM Meeting Planner / supplier golf Tourney - Networking event Meeting Planners & Suppliers will have the opportunity to network while showing off their golf skills at the Renaissance World Golf Village Resort’s famed golf course, The Slammer and The Squire. golf Tournament Honorary Chairpersons: MEETING PLANNER - lida Peterson, CPPM, CDMP,  President – Connected International Meeting Professionals Association (CIMPA). Lida has coordinated and managed events in China, Vietnam, Cambodia, Morroco and various locations within the United States. She currently manages events and fundraising for Taylor Consulting as well as plans several golf and sports events throughout the year. INDUSTRY SUPPLIER - gary simon, Director, Multicultural Affairs – Sacramento Convention & Visitors Bureau. Gary Simon joined the Sacramento CVB in 1996. In 2001 he was named Director of the newly created Multicultural Affairs department. The department’s goal is to work with multicultural and ethnic based associations and organizations to drive convention and meeting business to Sacramento. Gary has been an active member and supporter of IAHMP for over a decade.

1:30 PM - 6:00 PM ..................................................Conference registration 2:00 PM - 6:00 PM ..........Certified Diversity Meeting Professional (CDMP) Program - Day 1 Introduction by: Margaret gonzalez Founder/President, IAHMP and the CDMP Program Presenter angela gonzalez-rowe President, Latino Hotel & Restaurant Association

Margaret gonzalez

angela gonzalez-rowe

The CDMP has been awarded to professionals in the USA, Portugal, Spain, Croatia and the UK. The CDMP training will be offered at the conference this year by the following professional speakers/trainers:

www.hispanicmeetingstravel.com | HM&T 25


Conference agenda (Wednesday, October 9, 2013: Continued) Carole Copeland Thomas As a speaker, trainer, global thought leader, and business owner since 1987, Carole Copeland Thomas moderates the discussions of key issues affecting our global marketplace. She has her pulse on the issues affecting working professionals and consults with industry leaders on a regular basis.From speaking at the Federal Highway Administration, SHRM, Hewlett Packard, Verizon, Cargill, and Monster.com to interviewing experts around the globe, Carole knows how to analyze the dynamics of a changing marketplace. Carole graduated with honors in 1975 from Emory University. She entered graduate school in 1983 (on a Martin Luther King, Jr. academic fellowship), and received her MBA degree from Northeastern University in Boston. Carole is the Tri State Coordinator for Delta Sigma Theta Sorority and the Chair of the Multicultural Committee for the Greater Boston Convention and Visitors Bureau. See: www.tellcarole.com Carlos Conejo is President of Peak Performance Seminars, Training & Consulting. A Thousand Oaks-based leadership and process improvement consulting firm. Conejo is the author of “Motivating Hispanic Employees: A Practical Guide to Understanding and Motivating Hispanic Employees” written for the non-Hispanic leader or manager in order to help with better understanding of the fine nuances of the Hispanic culture, approach to teamwork and other workplace issues. His second book, “Recruiting and Retaining Multicultural Employees” is geared toward assisting Human Resources professionals more effectively deal with the exploding populations in America. He is currently serving as President of the Pepperdine University Ventura County Alumni Association. Julia Wai-yin so, Ph.D A Speaker of Diversity on Diversity An assistant professor of sociology at the Valencia Campus of the University of New Mexico, Dr. Julia Wai-Yin So also serves on the faculty of the Certified Diversity Meeting Professional Program of the International Association of Hispanic Meeting Professionals. With decades of international experience working with people from culturally diverse backgrounds while living in Hong Kong, Japan and Ecuador, Dr. So has been teaching culture and diversity since 1995 and speaks frequently to national and international audiences on UNRAVELling the Three Cs to debunk certain cultural communication codes that one uses or presenting the Asian/Latino Parallels about the similarities of the two fastest growing racial/ethnic minority groups in the US. Dr. So’s entertaining and engaging workshops on Asian & Latino cultures will increase your cultural understanding of those who look and speak differently from you, so you can better manage your social/professional relationship and thus enhance your emotional and social intelligence. An alumna of Leadership Dallas and Leadership America, Dr. So received her B.A. and M.A. in Sociology from the University of Texas at Arlington, and Ph.D. in Public Policy and Political Economy from the University of Texas at Dallas. Terry singleton, CseP, CDMP, President, CCP events Terry Singleton began her business career as the head of administration for an Electrical Power Plant project in Houston, Texas.  She later joined Atlanta based Harris Lanier in 1983 and continued a very successful sales and management career with industry icons AB Dick and Xerox.  Her background in coordinating award winning trade shows, product launches and client appreciation events for ten years laid the foundation for her subsequent full-time move to the special event industry.  In 1993 Terry founded CCP Events, a conference planning and special events production company, in Atlanta, Georgia. Recognized by fortune 500 corporations as innovative and creative their impressive customer list includes industry icons Xerox, Turner Broadcasting, Home Depot, Coca Cola, Pepsi Bottling, CBS, Verizon Wireless and Fifth Third Bank to name a few.   CCP Events produces over 250 conferences, meetings and events annually. In 2000 she was named, “One of the 100 Top Convention Planners” in the South by Convention South Magazine.  CCP Events, Inc. is a woman owned business and was recognized by Diversity Business.com as a Top Diversity Owned Business in Georgia in 2006 and 2008. She is an active member of the International Special Event Society and served as the Southeast Region Vice President and on the Board of Governors as International President. A frequent speaker at industry conferences, Ms. Singleton is recognized as a subject matter expert on special event trends and designs.  Follow Terry on Twitter@CCPEvents

26 HM&T | Hispanic Meetings & Travel


Conference agenda (Wednesday, October 9, 2013: Continued) linda Pereira, CPl events; founder & President, IaHMP Iberian Chapter, lisbon, Portugal Ms. Pereira is the Executive Director of CPL Events. As a PCO (Professional Congress Organiser) she is one of the first graduates in this specialty and probably the only one in Portugal. Linda is also a qualified educator, and international speaker. Her PR, marketing and event experience was gained during her time as a professional Interpreter and advisor whilst travelling all over the world accompanying Members of Government and has been present in the most important events which have marked  recent history. Her expertise in protocol and business etiquette as well as cross-cultural communication has given her a privileged status as a consultant in government circles and at the highest corporate levels. Her work in the Meeting Industry led her to take a Master’s Degree in Adult Education.

4:00 PM - 4:30 PM..orientation New Members and Conference overview 7:30 PM - 9:30 PM ................................Welcome reception sponsored by The renaissance World golf resort Join us for a wine, beer and hors d'oeuvres reception and network with members and supporters of this year's conference and trade show.

Thursday, october 10, 2013 7:30 aM - 8:00 aM ....................................................Continental Breakfast 8:00 aM - 5:00 PM ................................................Conference registration 8:00 aM - 12:00 PM ......Certified Diversity Meeting Professional (CDMP) Program - Day 2 12:30 PM - 2:00 PM..........................luncheon WelCoMe - ¡BIeNVeNIDo! • St. Augustine Color Guard Showing of the Colors Conference Honorary Chairpersons:

• National Anthem

MEETING PLANNER - roland r. ramirez, CDMP, Corporate Liaison Manager - SERJobs for Progress National, Inc. Roland has over 15 years experience with Workforce Development at the local, State and Federal levels working with Board of Director’s, Elected Officials, State and Federal officials. He has experience with implementing workforce development programming for Adult and Youth programs in Texas and for SCSEP (Senior Community Service Employment Program) in six (6) eastern states. He has attended John Carver’s Board Policy Governance training. Currently, he is employed with SER-Jobs for Progress National, Inc., as Corporate Liaison Manager where his responsibilities and duties include meeting and conference planning, coordinator of the SER America Magazine and SER Annual Report and grant writing. Roland has served on the City of Dallas Mayor’s Summer Youth Employment Program Advisory Committee, Dallas Public Schools Hispanic Advisory Committee, Fiesta Bee County Board Chairman, Bee County Literacy Council Board Member, Kiwanis International, and is a current member of United States Navy League, Kessler Neighbors Unlimited and National Trust for Historic Preservation. INDUSTRY SUPPLIER - Peggy B. riley, KCTP, CDMe, Director of Multicultural Sales - Louisville Convention & Visitors Bureau. Peggy joined the Louisville CVB in 1995 and in her current role her responsibilities include generating leads and assisting with the solicitation of minority conventions, meetings, family reunions and group tourism. She is also responsible for minority marketing and community affairs; enhancing employment opportunities within the convention and tourism industry for minorities; providing access to the lucrative travel, meetings, conventions and tradeshow market to minority-owned businesses; and providing career guidance to high school students in the Shawnee High School Tourism Program; the 28 HM&T | Hispanic Meetings & Travel


Conference agenda (Thursday, October 10, 2013: Continued) Kentucky Tourism Honors Academy; and the YMCA Black Achievers Hospitality Cluster, all in Louisville. While at the Louisville CVB, Peggy re-established the Bureau’s award winning Multicultural Affairs Advisory Council (MAAC) and its subcommittee, the Minority Vendor Partnership (MVP). Several years ago, Peggy developed the concept for the Louisville CVB’s first Multicultural Visitors Guide as a tool to help promote Louisville’s Multicultural Heritage. Peggy received her Bachelor of Applied Science degree in Communications from the University of Louisville. She is a native of Louisville and has two daughters, two granddaughters and one great-grandson.

Welcome: IAHMP, Founder/President, Margaret Gonzalez Welcome: CIMPA, President, Lida Peterson Welcome: St. Augustine, Ponte Vedra & The Beaches VCB, Executive Director, Richard Goldman and Evelyn Vasquez, CDMP, Director of Leisure Sales Welcome: Renaissance World Golf Village Resort, Francine Esposito, Sales Manager

Introduction of IaHMP/CIMPa leaders

Margaret gonzalez IAHMP International President and Founder

lida Peterson President - Connected International Meeting Professionals Association (CIMPA)

Catherine gonzales IAHMP President, Southwest Region, Founder New Mexico State Chapter

armando de la garza IAHMP Mexico Chapter President

linda Pereira Founder/President Iberian Chapter Lisbon, Portugal

Diego fernandez de Cordoba South America Chapter & Panama CVB

Dr. Josie l. olympia, MD, DLFAPA CIMPA Advisory Board

elida Chavez President, Western Region

Maria de la luz gonzalez President, Midwest Region South

angela gonzalez rowe President, Southeast Region and President, Latino Hotel & Restaurant Association

Marco Puente President of the Southern California Chapter "Las Californias"

Clara Padilla andrews Board Member and Publisher, MAS New Mexico

rafael gonzalez Board Member and retired NASA Space Shuttle Manager

ramon alvarez Director G.S.A.R. Marketing, President Spain Chapter, Madrid www.hispanicmeetingstravel.com | HM&T 29


Conference agenda (Thursday, October 10, 2013: Continued)

CorPoraTe BoarD of aDVIsors

Tony gladney

Dzidra Junior,

Michael

Vice President, NaCMP, Director Dominguez tional Diversity Re- Global Sales, MGM CHse, Vice Presilations, Caesar's Resorts dent, MGM Resorts Entertainment, Inc. International INTERNATIONAL

Mike smith, CDMP Vice President Convention Sales, Travel Portland

ed Pulsifer, Director of Sales & Marketing, La Fonda on the Plaza Santa Fe, New Mexico

alex yemenidjian President, Tropicana Las Vegas

2:15 PM - 3:15 PM ........................speed session on Culture Competence Participants will have the opportunity to have face time with each CDMP speaker and ask any questions they may have on each respective culture.  Then you can rotate to the next table for another up close and personal experience of knowledge transfer.  So come with your questions.  Carole Copeland Thomas As a speaker, trainer, global thought leader, and business owner since 1987, Carole Copeland Thomas moderates the discussions of key issues affecting our global marketplace. She has her pulse on the issues affecting working professionals and consults with industry leaders on a regular basis. From speaking at the Federal Highway Administration, SHRM, Hewlett Packard, Verizon, Cargill, and Monster.com to interviewing experts around the globe, Carole knows how to analyze the dynamics of a changing marketplace. Carole graduated with honors in 1975 from Emory University. She entered graduate school in 1983 (on a Martin Luther King, Jr. academic fellowship), and received her MBA degree from Northeastern University in Boston. Carole is the Tri State Coordinator for Delta Sigma Theta Sorority and the Chair of the Multicultural Committee for the Greater Boston Convention and Visitors Bureau. See: www.tellcarole.com Carlos Conejo is President of Peak Performance Seminars, Training & Consulting.  A Thousand Oaks-based leadership and process improvement consulting firm. Conejo is the author of “Motivating Hispanic Employees: A Practical Guide to Understanding and Motivating Hispanic Employees” written for the non-Hispanic leader or manager in order to help with better understanding of the fine nuances of the Hispanic culture, approach to teamwork and other workplace issues.  His second book, “Recruiting and Retaining Multicultural Employees” is geared toward assisting Human Resources professionals more effectively deal with the exploding populations in America.  He is currently serving as President of the Pepperdine University Ventura County Alumni Association. Julia Wai-yin so, Ph.D A Speaker of Diversity on Diversity An assistant professor of sociology at the Valencia Campus of the University of New Mexico, Dr. Julia Wai-Yin So also serves on the faculty of the Certified Diversity Meeting Professional Program of the International Association of Hispanic Meeting Professionals. With decades of international experience working with people from culturally diverse backgrounds while living in Hong Kong, Japan and Ecuador, Dr. So has been teaching culture and diversity since 1995 and speaks frequently to national and international audiences on UNRAVELling the Three Cs to debunk certain cultural communication codes that one uses or presenting the Asian/Latino Parallels about the similarities of the two fastest growing racial/ethnic minority groups in the US. Dr. So’s entertaining and engaging workshops on Asian & Latino cultures will increase your cultural understanding of those who look and speak differently from you, so you can better manage your social/professional relationship and thus enhance your emotional and social intelligence. An alumna of Leadership Dallas and Leadership America, Dr. So received her B.A. and M.A. in Sociology from the University of Texas at Arlington, and Ph.D. in Public Policy and Political Economy from the University of Texas at Dallas. 30 HM&T | Hispanic Meetings & Travel


Conference agenda (Thursday, October 10, 2013: Continued)

3:15 PM - 4:15 PM ........general session – Industry update Presentations Speaker: angela gonzalez-rowe, President, AGR Hospitality Solutions, Founder & President, Latino Hotel & Restaurant Association. Ms. Gonzalez-Rowe is the owner of AGR Hospitality Solutions, a full service hospitality marketing and association management firm. AGR is a cutting edge firm that relates to the fast paced needs of the Hospitality industry. She is president of the Latino Hotel and Restaurant Association which was formed to assist the Latino hotel and restaurant owner, operator and developer through governmental affairs, education, research, communication and value added services. Speaker: Willie Chin, Regional Director, Sales & Marketing - Caribbean, InterContinental Hotels Group. Mr. Chin Graduated in Business Administration from the University of South Florida, and has over 20 years experience in Hospitality Sales & Marketing in the Caribbean with branded hotel chains, such as Sonesta, Williams Hospitality, Wyndham, Westin, Sheraton and currently with InterContinental as Regional Director of Sales & Marketing for the Caribbean. Mr. Chin will speak on "A Tale of Two Hotels", an interactive session with attendees describing two distinct hotels in the Caribbean.

4:30 PM - 6:00 PM ...................................... Networking golf Putting event Can’t play golf? That’s okay because we bet you can putt! The Renaissance World Golf Village Resort offers conference attendees a chance to network outside the conference room while having fun on a real grass 18-hole Putting Course. Event Chairman: Dr. Kenneth Webster, CMP, Executive Director for Osteopathic Medical Societies has been a member of CIMPA since 1997. He has been a meeting planner for the osteopathic profession for 26 years and coordinated over forty conventions throughout the United States. He is a member of the International Board of Medicine and Surgery, a medical tourism Association, and has participated in conferences in 22 countries. Dr. Webster is a noted writer and poet and was inducted into the International Poets Hall of Fame in 2006.

6:00 PM ........................................................Depart hotel for st. augustine 6:30 PM - 8:30 PM ........................reception at Historic lightner Museum The Historic Lightner Museum is housed in the former Hotel Alcazar, built in 1887 in the Spanish Renaissance style. The building is listed on the National Register of Historic Places. Sponsored by St. Augustine, Ponte Vedra & the Beaches Visitors and Convention Bureau, Richard Goldman, Executive Director and Evelyn Vazquez, CDMP, Director of Leisure Sales. 

8:30 PM - 10:30 PM ............................explore st. augustine on your own! 10:30 PM ..............................................................................return to Hotel

friday, october 11, 2013 8:00 aM - 12:00 PM .............................................. Conference registration 8:30 aM - 10:30 aM ................................................................CDMP Testing 32 HM&T | Hispanic Meetings & Travel


Conference agenda (Friday, October 11, 2013: Continued)

8:30 aM - 9:30 aM ....................................................Continental Breakfast 9:30 aM - 10:20 aM ......................................................general session: using social Media in your Branding effort Speaker: Kim roman Corle - Social Media and how it is used not only in the Meetings Industry but as part of any good marketing/branding effort. Twitter: How to create a hash tag to promote your event. The hash tag is also used during the event. Facebook: for updates and loading photos of the event. Known for her energetic leadership and innovative approach, Kim Roman Corle is an accomplished marketing professional, communications entrepreneur and executive who consistently delivers results for her clients. With over 30 years of experience, Ms. Roman Corle has led successful strategic marketing and branding initiatives for customers in the association, nonprofit, political, government and corporate industries. During the late 1990s, she founded two companies to meet the growing demand for full service direct marketing companies — Johnson Art Studios and The Final Product (TFP).

10:30 aM - 11:20 aM ..........................................................general session: Marketing to the Hispanic Market Speaker: Brigitta Toruño, CEO & Founder, UNO Translations and Communications, LLC will speak on marketing to Hispanics living in the USA. Ms. Toruño will include examples of the best ways to reach this dynamic and very diverse group, including the importance of cultural awareness and translation. Brigitta Toruño is a much sought-after speaker on her expertise in Hispanic outreach, the importance of language translation, cross-cultural competence, cultural awareness and international business etiquette. Her company UNO Translations and Communications, LLC (UNO) considers itself a linguistic partner to companies, not only offering translation services for more than 100 languages, but also consulting with companies in international cultural business issues.

11:30 aM - 12:20 PM ..........................................................general session: Hispanic Meetings Market Trend Speaker: María de la luz gonzález, Editor and Publisher, Hispanic Meetings & Travel will speak on the trends of the Hispanic Meetings Market covering such topics as the top Hispanic meeting destinations, market worth and new destinations on the horizon. In 2011 María de la Luz González became editor of Hispanic Meetings & Travel and a year later her company, Gonzalez Global Media, LLC, became the publisher of the magazine. María has a B.A. in Media Production from the University of Houston and has various publications in the works including “Quince” magazine, introduced as a feature in Hispanic Meetings & Travel. She was the IAHMP Membership Director from 2003 to 2010 working closely with the association president.

12:45 PM - 2:45 PM ..................................................Networking luncheon Keynote Speaker - andrew Witt, Executive Director, St. John's Cultural Council, St. Augustine, Florida. In January 2012, Andrew Witt became the first Executive Director of the St. Johns Cultural Council (SJCC) in St. Augustine Florida. The SJCC is the designated Local Arts Agency for St Johns County. He is a past President of the Florida Association of Local Arts Agencies (FALAA), was on the Board of the Florida Cultural Alliance, and a Past President of the Panhandle Tiger Bay Club. Prior to his work in Florida, Mr. Witt was named Executive Director of the Cultural Council of Richland and Lexington Counties - the Local Arts Agency serving the metropolitan Columbia area. Mr. Witt also served as the Executive Director of the Arvada Center for the Arts and Humanities in Colorado, Managing Director of the Alliance Theatre Company in Atlanta, and as the Managing Director of the Fifth Avenue Theatre and A Contemporary Theatre in Seattle, and the Tacoma Actors Guild. www.hispanicmeetingstravel.com | HM&T 33


Conference agenda (Friday, October 11, 2013: Continued)

guest speakers – Delegation from Mexico Mayor santos garza Herrera Cuatrociénegas, Coahuila  Mayor Melchor sanchez de la fuente Monclova, Coahuila Doris garza lugo Director of Tourism Coahuila

3:00 PM - 5:00 PM ............................................Industry Trade show eXPo Trade Show EXPO Ribbon Cutting Ceremony Visit with Industry Suppliers and find out the latest news on what meeting destinations have to offer to make your next meeting, conference or event a success.

7:00 PM - 11:00 PM ....................................Diversity awards gala Banquet at The World golf Hall of fame "Celebrating 500 Years of Hispanic Heritage in America" Award presentations include: • Latino Leader Awards • CIMPA & Asian Leaders Awards - Bel Leong-Hong, President & CEO, Knowledge Advantage, Inc. • CDMP Certification Awards Honorary Speaker: richard goldman, Executive Director, St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau. Mr. Goldman is responsible for maintaining and enhancing the area’s continued success as a popular tourism and meetings destination.  Prior to joining the Bureau in 2009, Goldman served as the senior vice president and chief marketing officer for Amelia Island Plantation where he managed a 13 member in-house advertising and marketing operation. A past chairman of VISIT FLORIDA’s Board of Directors and with company executives, Goldman facilitated the reorganization of VF into a more streamlined marketing company. He continues to serve on VISIT FLORIDA’S Audit and Council of Tourism Leaders Committees.  He is also past vice chair of the Florida Commission on Tourism, immediate past chair of Florida’s First Coast of Golf, a regional destination marketing organization and a past Board member of the North Florida Hotel and Lodging Association.   A graduate of the University of Florida, he started his career at Ogilvy & Mather advertising agency in New York and spent 17 years working for Ryder & Schild Advertising in Miami, including 10 years as the firm’s vice president for marketing and research. With a passion for metrics, Goldman brings a focus on accountability to marketing tourism.

saturday, october 12, 2013 9:00 aM - 10:00 aM ..................................Breakfast Brunch Guest Speaker: linda Pereira, Meetings Industry Ambassador for South Africa and Macau and President, CPL Events, Lisbon, Portugal. "There is the usa...and then there is the World!" Cross-cultural communication and organizing events in different cultures with some case studies including examples of the differences between Europe and the USA.

34 HM&T | Hispanic Meetings & Travel


Conference agenda (Saturday, October 12, 2013: Continued)

10:00 aM - 11:00 aM ......................Meeting Planner Panel Presentation: The economic Value of the Hispanic Market Maria Bonilla-giuriato, CDMP, President, Bonilla-Giuriato & Associates Government & Public Affairs - Planning meetings in the USA and Mexico, Monterey, California. Bonilla-Giuriato is former Governor Arnold Schwarzenegger's Deputy Director of Governor's Office of Economic Development. She has consulting business offices in the Monterey County Central Coast and Sacramento specializing in consulting projects or government work in various areas including business development and government and corporate relations among others. Bonilla-Giuriato has been involved in event planning dating back two decades. Some of her major events have been Presidential visits, CSU Monterey Bay grand opening and numerous private clients and corporations as well as major foundations. While serving as Appointee to the Governor she did numerous events throughout the state and was in charge of planning and hosting the Governors’ Hispanic Heritage Month celebrations. In late2010, she opened a new office Giuriato & Zmery, an international trade and business consulting firm in Zapopan and Guadalajara, Jalisco, Mexico. Ms. Bonilla-Giuriato has also served as an elected official as Vice-Mayor and City Council Member for the City of Salinas. She is a well-recognized leader throughout the state of California and the national and international stage. She has been involved in the community advocating for the disadvantaged for over thirty years. alma Morales riojas, National President, MANA A National Latina Association, Washington, DC. MANA, A National Latina Organization was founded and developed by Mexican American women and today serves Latinas from all over the world. For over 26 years MANA has served as a foundation to support Latinas in their professional and personal endeavors. Before she became President and CEO of MANA, Ms. Riojas served as National Executive Director of Federally Employed Women, Inc; Executive Director of the National Alliance of Veteran and Family Service Organizations; Associate Director of the National Network of Runaway and Youth Services; and President of ALMA Consulting Services. Clara Padilla andrews, Publisher, MAS New Mexico, Board Member – National Association of Hispanic Publications. Mrs. Clara Padilla Andrews is a past President of the National Association of Hispanic Publications (NAHP), headquartered in Washington, DC’s National Press Building. She is the Owner/Publisher of the El Hispanic News based in Portland, Oregon and Más New Mexico based in Albuquerque, New Mexico. Clara is a native of Albuquerque and was elected to the office of Secretary of State of New Mexico from 1982 to 1986 making her the highest ranking Latina public official in the nation at that time. During her varied career she has received the Congressional Hispanic Caucus Institute Distinguished Service Award; founded the Hacienda Community Development Corporation and The Clara Vista Apartments that set a national standard for community comprehensive housing services. In 1985, she founded Las Amigas de Nuevo Mexico, to promote travel to the State of New Mexico. She currently serves as a member of the board of directors for MANA a National Latina Organization, is Secretary of the Hispanic Association on Corporate Responsibility; the National Hispanic Leadership Agenda and the International Association of Hispanic Meeting Professionals - IAHMP.

36 HM&T | Hispanic Meetings & Travel


Conference agenda (Saturday, October 12, 2013: Continued) roland r. ramirez, CDMP, Corporate Liaison SER - Jobs for Progress National, Inc., Dallas, Texas. Roland has over 15 years experience with Workforce Development at the local, State and Federal levels working with Board of Director’s, Elected Officials, State and Federal officials. He has experience with implementing workforce development programming for Adult and Youth programs in Texas and for SCSEP (Senior Community Service Employment Program) in six (6) eastern states. He has attended John Carver’s Board Policy Governance training. Currently, he is employed with SER-Jobs for Progress National, Inc., as Corporate Liaison Manager where his responsibilities and duties include meeting and conference planning, coordinator of the SER America Magazine and SER Annual Report and grant writing. Roland has served on the City of Dallas Mayor’s Summer Youth Employment Program Advisory Committee, Dallas Public Schools Hispanic Advisory Committee, Fiesta Bee County Board Chairman, Bee County Literacy Council Board Member, Kiwanis International, and is a current member of United States Navy League, Kessler Neighbors Unlimited and National Trust for Historic Preservation.

11:00 aM - 1:00 PM .................. Meeting Planner/supplier round Tables  1:00 PM ........................................................end of Program • safe Travels! NOTE: Schedule is subject to change

Conference exhibitors Albuquerque Hispano Chamber of Commerce

Kissimmee CVB

Casa Monica Hotel

Louisville Convention & Visitors Bureau

Columbia Metropolitan Convention Center

Monclova CVB

Connected International Meetings Professionals Association

Orlando World Center Marriott Philadelphia Convention & Visitors Bureau

Detroit Metro Convention and Visitors Bureau Renaissance World Golf Village Resort Greater Fort Lauderdale CVB Sacramento CVB Hampton Inn & Suites Vilona Beach Hilton Bayfront St. Augustine Hispanic Meetings & Travel International Association of Hispanic Meeting Professionals

St. Augustine, Ponte Vedra & The Beaches VCB VISIT DENVER, The Convention & Visitors Bureau VISIT Florida

www.hispanicmeetingstravel.com | HM&T 37


Conference sponsors

World Golf Hall of Fame

38 HM&T | Hispanic Meetings & Travel

Lightner Museum


Conference Participants 3rd Lyon

Latino Hotel & Restaurant Association

AGR Hospitality Solutions, LLC

Lightner Museum

Albuquerque Hispano Chamber of Commerce

Louisville CVB

Bonilla-Giuriato & Associates

MANA, A National Latina Organization

Brand Mexico

Marriott & Renaissance Resorts of Mexico & the Caribbean

CCP Events CPL Events

Meetings Industry Ambassador for South Africa and Macau

Carole Copeland Thomas

Monclova OCV

City of Cuatro Ciénegas, Coahuila, Mexico

National Association of Hispanic Publications

City of Monclova, Coahuila, Mexico

Orlando World Center Marriott

Columbia Metropolitan Convention Center

Osteopathic Medical Societies

Connected International Meeting Planners Association

Peak Performance Seminars, Training & Consulting

Detroit Metro CVB

Philadelphia CVB

Ethnic Marketing Solutions Business

Reed Exhibitions

Experient, A Maritz Travel Company

Renaissance Financial Group, LLC

Gonzalez Global Media, LLC

Renaissance World Golf Village Resort

Greater Fort Lauderdale CVB

Sacramento CVB

Healthcare Executive Consultants

Secretary of Tourism, Coahuila, Mexico

HelmsBriscoe

SER - Jobs for Progress National, Inc.

Hispanic Association on Corporate Responsibility - HACR

So García Associates, LLC St. Augustine, Ponte Vedra & The Beaches VCB

Hispanic Meetings & Travel St. John's Cultural Council IAHMP Iberian Chapter Taylor Consulting IAHMP International Tropicana Las Vegas IAHMP Mexico UNO Translations and Communications, LLC Infinity Conference Group, Inc. US Hispanic Leadership Institute – USHLI InterContinental Hotels Group VISIT DENVER, The CVB International Special Events Society World Golf Hall of Fame Jonathan-Thomas and Associates Kissimmee CVB www.hispanicmeetingstravel.com | HM&T 39


Conference Hotel

The Renaissance Resort at World Golf Village 500 South Legacy Trail St. Augustine, Florida 32092 Phone: 904-940-8000 www.worldgolfrenaissance.com

Slammer & Squire – located just steps from the backdoor of the resort – was designed with input and inspiration from legends Slammin' Sammy Snead and Gene "The Squire" Sarazen.

40 HM&T | Hispanic Meetings & Travel


www.issuu.com/hispanicmeetingstravel

Flip thru current and back issues of Hispanic Meetings & Travel at your computer, smart phone or tablet. (Including all Apple Mobile devices including Iphone & Ipads.*) *ISSUU.com is the web’s most popular destination for publications, a Time.com Top Web Site of the Year winner and works with all browsers & Apple IOS Devices.

Read HISPANIC MEETINGS & TRAVEL on your Android device with the ISSUU MOBILE APP Go to m.issuu.com on your mobile browser to install the free app or search “Issuu Mobile” in the Android Market.

Featuring the groundbreaking EasyRead technology and off-line reading for when you aren’t connected. Launching Soon: Our new online network, “A Resource for the Global Hispanic” | Stay Tuned!


Midwest Meeting Destinations

W

MaKe IT MIlWauKee

hen nearly 600 meeting planners convened in Milwaukee at this year’s Connect Marketplace, the city was thrilled at the opportunity to throw the largest site inspection in its history. Attendees, including National Latino Peace Officers Association, came away with a new image of Milwaukee as an exceptional blend of stunning natural beauty, meeting facilities, entertainment and urbaneasy charm, an exciting second-tier destination where there’s no sacrifice of quality and “wow” factor, and all this at a substantial cost savings.

Meeting planners helped design the Wisconsin Center – one of three facilities on Milwaukee’s convention campus. Featuring 189,000 square feet of exhibit space, the convention center is just a skywalk away from 1,200 rooms in recently upgraded flagship hotels, the Hilton Milwaukee and Hyatt Regency Milwaukee.

Unforgettable off-site venues include the Harley-Davidson Museum, the spectacular lakefront Milwaukee Art Museum with its moving “wings,” and neighboring Discovery World, whose Pilot House is renowned for its 360-degree view of the Lake Michigan shoreline. The elegant Potawatomi Bingo Casino raises the stakes with its Expo Center and ballroom.

A charming RiverWalk connects colorful walk-around neighborhoods like the trendy Historic Third Ward with its Milwaukee Public Market and excursion boats beckon out onto Lake Michigan. Located only eight miles from downtown, General Mitchell International Airport is one of the country’s most affordable major airports. New hotels include the Milwaukee Marriott Downtown, a unique blend of preserved 19th-century buildings and new construction with 205 guest rooms and 9,000 square feet of meeting space. Opened in spring 2013, the 90-room Brewhouse Inn & Suites is an innovative conversion of two former Pabst Brewery complex build42 HM&T | Hispanic Meetings & Travel

ings, featuring an original large stained glass window, six original copper brewing kettles, wrought-iron staircases and a large skylight above the five-story atrium. Construction is well underway for the new $150-million, 381-room Potawatomi Bingo Casino Hotel being developed by Potawatomi Bingo Casino, one of the premiere casinos in the Midwest.

To keep the momentum of a banner year 2013 going, VISIT Milwaukee is offering a $5,000-$10,000 cash incentive to groups booking meetings in the Wisconsin Center from September 2, 2014 to December 31, 2016 (certain restrictions apply). Along with cash incentives, planners will discover that Milwaukee’s average daily cost of first class lodging and three meals is the lowest of its competitive set. Milwaukee – make your next meeting happen here. For more information contact: Tiffany Backus, Convention Sales Manager Email: tbackus@milwaukee.org Phone: 202/588-0946 www.visitmilwaukee.org/meeting-planners


Midwest Meeting Destinations

VISIT Milwaukee Launches New Mobile Website V

ISIT Milwaukee has launched a new mobile website which will make it easier than ever to navigate the city from a smart phone. The updated mobile design better reflects the VISIT Milwaukee brand and allows visitors to make an immediate visual connection to Milwaukee through homepage images and photo and video galleries. Visitors can search for hotels, restaurants and activities, and use filters to help narrow down their selections. Listings include Google Map links and convenient “click-to-call” functionality. Hotel listings feature a “book-a-room” link via the BookDirect hotel booking tool. Social media links encourage visitors to join the ranks of VISIT Milwaukee’s more than 18,000 Facebook and 13,000 Twitter fans. Special deals and promotions from local partners are also showcased on the site. The new mobile site incorporates the city-wide events calendar tool Milwaukee365.com which was rolled out by VISIT Mil-

waukee in the fall of 2012. Developed in collaboration with

local arts groups and utilizing Artsopolis software generated in the Silicon Valley and used in more than 30 other major cities in the U.S., this colorful, user-friendly guide makes it easier

than ever to find all the fun events in Milwaukee, book tickets

and GO.

VISIT Milwaukee markets Greater Milwaukee to tourists, and

convention and meeting planners, both nationally and interna-

tionally. VISIT Milwaukee has approximately 600 members,

including hotels/motels, restaurants, attractions, services and

area businesses. Total business sales related to tourism amount-

ed to $4.25 billion in Greater Milwaukee in 2012 and supported

more than 48,000 local jobs. The City of Wauwatosa, Potawato-

mi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for

conventions and tourism programs. For more information call

1-800-554-1448 or visit www.visitmilwaukee.org.


Midwest Meeting Destinations

W

CHICago’s fIrsT WyNDHaM graND HoTel oPeNs

yndham Hotel Group, the world’s largest hotel company with approximately 7,380 hotels has rebranded the former Hotel 71 in downtown Chicago as the 334-room Wyndham Grand Chicago Riverfront. “Wyndham Grand Chicago Riverfront is an exciting addition to our Wyndham family of hotels in the U.S.,” said Jeff Wagoner, president of Wyndham Hotel Group Management. “This sophisticated, city-center property is a shining example of our commitment to provide best-inclass management services and bring the Wyndham brand to the key markets where people want to travel. We’re confident Chicago visitors will find the highquality accommodations and hospitality they’ve come to expect from Wyndham.” The property is in the midst of completing a multi-million dollar renovation project. The first phase, scheduled to be completed this summer, includes redesigned guest rooms, remodeled guest bathrooms and improved elevators. The second phase, scheduled for completion by the end of 2013, enhances the hotel’s meeting and event space by adding a newly constructed, 4,700-square-foot Grand Ballroom and a 1,660-square-foot outdoor terrace connected to the existing 39th Floor Penthouse Ballroom. Wyndham Grand Chicago Riverfront, located in the center of downtown Chicago on East Wacker Drive, offers unparalleled views of the Chicago River and puts guests just steps from the city’s famed Magnificent Mile, The Loop business dis-

44 HM&T | Hispanic Meetings & Travel

trict, theater district and world-class parks and museums. Each over-sized guest room and suite features refreshed, modern décor, free wireless internet, large desks with ergonomic chairs, flatscreen televisions and panoramic views of the city’s skyline. Guests have access to complimentary wireless internet access throughout the hotel, spa services, a state-of-the-art fitness center, a 24-hour business center and the on-site Hoyt’s Chicago, which offers modern American and Midwestern fare for breakfast, lunch and dinner. Upon the completion of renovations, Wyndham Grand Chicago Riverfront will offer over 18,000 square feet of flexible indoor and outdoor function space, consisting of 14 event rooms, redesigned breakout rooms and the renowned Penthouse Ballroom, which boasts nearly 3,400 square feet, floor-to-ceiling windows and 360-degree views of Chicago. Professional-grade audio-visual equipment, catering and dedicated convention

services professionals are also available. Wyndham Grand Chicago Riverfront becomes the second Wyndham-branded property in downtown Chicago, joining Wyndham Blake Chicago in the South Loop. About Wyndham Hotels and Resorts Wyndham Hotels and Resorts, LLC, a subsidiary of Wyndham Worldwide Corporation offers upscale hotel and resort accommodations throughout the United States, Europe, Canada, Mexico, Central and South America, China and the Caribbean. Additional information and reservations for all Wyndham hotels are available by calling (800) WYNDHAM – (800) 996-3426 – or visiting www.wyndham.com.


Midwest Meeting Destinations

DeTroIT MarrIoTT aT THe reNaIssaNCe CeNTer aNNouNCes a $30 MIllIoN reNoVaTIoN 1,329 guest rooms and 100,000 square feet of meeting space to be redesigned uniquely "Detroit" with innovations to lead the future of travel and meetings

M

ore change and investment is coming to Detroit's riverfront as the Detroit Marriott at the Renaissance Center today announced that it will begin a $30 million renovation project in February 2014, transforming 1,329 guest rooms and 100,000 square feet of meeting space.

This downtown Detroit, MI, hotel is one of the tallest in the western hemisphere and its massive makeover will take about a year to complete. Meeting room remodeling will begin in the Spring 2014 and conclude in Fall 2014. The 70-floor hotel will remain open throughout the project with a few floors undergoing reconstruction at a time.

"We're energized by the current revival of Detroit and excited to be a big part of it by making a $30 million investment in a landmark property that welcomes visitors from around the globe to our amazing city!" said Shonda Johnson, Area General Manager of the Detroit Marriott at the Renaissance Center. "Like Detroit, we're undergoing our own rebirth of an original icon."

up their pre-programmed key card. More information about mobile check-in can be found at http://travel-brilliantly.marriott.com/ourinnovations/check-in-app.

As the industry leader in hosting meetings, Marriott is introducing new technology designed for the mobile worker including Workspring at Marriott, Red Coat Direct and Workspace on Demand.

The Detroit Marriott at the Renaissance Center is located on the riverfront in the heart of downtown Detroit. The hotel's guest rooms offer some of the most spectacular views in all of Detroit with floor to ceiling windows overlooking the city skyline, the Detroit River and Canada. The

property has 100,000 square feet of flexible meeting space to accommodate up to

2,200 guests. The hotel is within the Gen-

eral Motors Renaissance Center complex,

25 minutes from Detroit Metro Airport

and five minutes from Windsor, Ontario.

For more information or reservations, call

Marriott at 1-800-352-0831 or visit

www.detroitmarriott.com.

In recognition of its increasingly connected mobile guests, Marriott Hotels is now rolling out mobile check-in at 325 Marriott-brand properties in the U.S. and Canada, including the Detroit Marriott at the Renaissance Center. With the Marriott Mobile App, Marriott Rewards members can check-in after 4:00 p.m. the day before their arrival and receive an automatic notification when their room is ready. Members simply walk up to the expedited mobile check-in desk to pick-

www.hispanicmeetingstravel.com | HM&T 45


Meeting Planner Incentives Chicago FAIRMONT CHICAGO, MILLENNIUM PARK UNVEILS $2.5 MILLION MEETING SPACE RENOVATION Special Presidential Conference Package is available to planners who book by December 31, 2013

T

his summer, Fairmont Chicago, Millennium Park has debut a $2.5 million renovation of the hotel’s 63,000 square feet of meeting space, which now includes 15 meeting rooms ranging from 400 to 16,000 square feet. This project is the culmination of a more than $60 million lobbyto-roof renovation of the entire hotel.

“This final piece of our five year renovation unifies the meeting space with the contemporary feeling of the rest of the property, creating space that is both artistic, yet modern,” said Mark Huntley, regional vice president and general manager. “The look of our new space is appealing to meeting planners, as well as social catering clients, and provides the perfect backdrop for a business meeting,

corporate event or social gala.” The project was executed with an eye toward sustainability. From paint to furniture, most of the items for the project were sourced within a few hundred miles of Fairmont Chicago, Millennium Park. Low VOC paint, compact fluorescent lighting fixtures and carpeting manufactured with minimal environmental impact were all pieces of the holistic “green” approach to the renovation. The renovation of the meeting space by renowned architects, Chicago-based Gettys Group, which specializes in creating sophisticated spaces with a focus on function and form, is meant to inspire creative and thoughtful meetings. The soothing neutral color palette includes custom wall coverings and plush window treatments that add depth and texture to the space. The unique carpeting has a tasteful design that is an abstract replication of the shimmering blue waters of Lake Michigan and the

46 HM&T | Hispanic Meetings & Travel

Chicago River, as well as the stunning flowers at Millennium Park. New lighting with custom fixtures provides a balance of functionality with artistic flair. Majestic crystal chandeliers reflect the Fairmont’s history of elegance. In addition to the enhancements of the existing meeting space, the project included the addition of Cuvee, a posh 1,360square-foot event space located adjacent to the lobby, and a stately executive board room located on the 37th floor of the hotel. To celebrate the renovation, Fairmont Chicago, Millennium Park is offering a special Presidential Conference Package including one complimentary Grand Suite for every 200 room nights, an upgrade to a one bedroom suite for every 50 room nights, one complimentary round trip luxury SUV airport transfer for every 200 room nights, and a complimentary one hour sparkling wine reception. The offer is available for meeting planners who book now through December 31, 2013 for meetings taking place by April 1, 2014. For details call 312.565.7400 or email rfp-chi@fairmont.com.


Marriott and Renaissance Caribbean & Mexico Resorts’ Working to Provide Solution with Group Inclusive Offer

W

e all know a meeting planner has one of the industry’s most stressful jobs, but according to a recent survey conducted by Marriott and Renaissance Caribbean & Mexico Resorts, the area of the job cited as especially stressful is the price negotiations during the planning stages of a conference.

In response, the Collection of eight exclusive resorts is offering planners a comprehensive Group Inclusive Package. Rates start from $138** per person, per night based on double occupancy and include all F&B taxes, gratuities and service charges. All meals, juices and soft drinks, Gold Standard liquor, Wi-Fi in public space, concierge service and access to a fully equipped fitness center with state-ofthe-art equipment are also included as part of the Group Inclusive Package bundles. Additional perks may include a la carte dining options, buffet restaurant, non-

JW Marriott Cancun Resort & Spa

motorized water sports and more.

CasaMagna Marriott Puerto Vallarta Resort & Spa

Participating hotel properties include: · Aruba Marriott Resort & Stellaris Casino · CasaMagna Marriott Cancun Resort · CasaMagna Marriott Puerto Vallarta Resort & Spa · Curacao Marriott Beach Resort & Emerald Casino · Frenchman’s Reef & Morning Star

Marriott Beach Resort · JW Marriott Cancun Resort & Spa · Renaissance Aruba Resort & Casino · St. Kitts Marriott Resort & The Royal Beach Casino

The Collection’s survey of 130 planners, conducted this summer, also yielded some other interesting findings on current trends in meetings including the following facts: · 51% organize more than 10 domestic meetings per year; · 81 % organize 1-5 international meetings per year; · The most widely organized meetings (47%) are conferences of more than 100 people; · 69% said event planning lead times have gotten shorter – many cited budgets/bud get constraints as the main reason for this trend; · Facilities (47%) trumped price (37%) as the primary factor on which they make their destination decisions.

For more on the Group Inclusive Packages, visit paradisebymarriott.com/groupinclusive. For more information on Marriott and Renaissance Caribbean & Mexico Resorts, visit paradisebymarriott.com.

www.hispanicmeetingstravel.com | HM&T 47

meeting planner incentives

NeW surVey sHoWs MeeTINg PlaNNers seeKINg Ways To reDuCe sTress


Stay ahead of the Pack - Register today and become a CDMP!

The CDMP is a globally recognized professional certification program focusing on global diversity inclusion and sustainability within the meetings and conventions industry. Certified Professionals become more culturally aware of their customer base which allows for relevance and competitiveness in a global market. To learn more about the CDMP and our expert trainers and register for the CDMP Program, visit www.IAHMP.org.

Carlos Conejo, CSSBB

Peak Performance Seminars & Multicultural Associates

CDMP USA Trainer

Carole Copeland Thomas

Multiculturalism, Global Diversity & Leadership Training

CDMP USA Trainer

Julia So, Ph.D.

Principal So Garcia Associates, LLC CDMP USA Trainer

Linda Pereira

Executive Director CPL Events CDMP European Trainer

Hispanic Meetings & Travel Fall 2013  
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