Page 1

ABILENE HISPANIC MARKET OVERVIEW


HispanicLife Publication

The Big Country’s Most Effect Resource. . .

Hispanics were asked if they “ When would like to see a more resourceful

Hispanic publication in Abilene, 67% responded with interest or enthusiasm. Due to this high level of interest shown, Hispanic Life is currently looking at more effective ways to get this publication in outlying areas Abilene.

Hispanic Market Growth

The Hispanic demographics in Abilene is growing at a rapid pace, providing a growing target audience for the publication, HispanicLife. According to the 2000 Census, Hispanics make up 23% of Abilene’s population. These numbers are growing!

HispanicLife is serving over 27,000 local Abileneans while reaching at least an additional 22,000 Hispanics in outlying areas that surround Abilene. Known as the “Big City” for these areas such as Sweetwater or Stamford, a daily or weekly commute is not uncommon for such activities such as employment, recreation, shopping, health services and entertainment. Nearest city with pop. 200,000+ : Fort Worth, TX Nearest city with pop. 1,000,000+ : Dallas, TX Statistics Source: City-Data.com

(142.0 miles). (174.1 miles).

Population % Hispanic Abilene, TX 26,948 23.50% Albany, TX 155 8.10% Anson, TX 834 32.60% Baird, TX 218 13.40% Ballinger, TX 1327 31.30% Breckenridge, TX 1211 20.60% Brownwood, TX 4014 21.30% Cisco, TX 385 10.00% Coleman, TX 868 16.90% Colorado City, TX 1552 36.30% Eastland, TX 486 12.90% Hamlin, TX 465 20.70% Haskell, TX 705 22.70% Merkel, TX 375 14.20% Roby, TX 149 22.10% Rotan, TX 530 32.90% Snyder, Texas 3427 31.80% Stamford, TX 979 26.90% Sweetwater, TX 3618 31.70% Winters, TX 1130 39.20%

Driving Distance

35.14 mi 24.50 mi 20.39 mi 55.66 mi 59.06 mi 81.81 mi 45.13 mi 52.39 mi 69.11 mi 55.77 mi 41.94 mi 54.72 mi 16.16 mi 56.57 mi 66.16 mi 79.67 mi 39.94 mi 40.63 mi 39.92 mi

Median Household Income in 2009 for Hispanics or Latino Race Households $33,704.00 with a Median House Value of $87,100.00.

84.3% of residents of Abilene speak English at home. 13.5% speak Spanish at home. (72% speak English very well, 16% speak English well, 10% speak English not well and 2% don’t speak English at all.) Source: City-data.com

HispanicLife Media 209 S. Danville, Suite B-103 • Abilene, Texas 79605 (325) 518-7091


HispanicLife Publication

The Big Country’s Most Effect Resource. . .

Hispanics Read Newspapers

As mainstream and national newspapers suffer, readership declines in the US,

Hispanic newspapers continue to be one of the top media choices among Hispanics of all ages, with 82% reporting that they read and share them, according to a study from Alloy Access and Excend Consulting Services. Hispanic newspapers prove to be a preferred source for both news and entertainment, as well as a valuable source for advertising information and promotional offers.

Did You Know...

74% of Hispanic newspaper readers have read three or more of the last five issues.

82% of respondents read Hispanic publications and the same number of readers report sharing their copy with at least one other person.

26% of readers share their paper with at least four others. 53% have been reading their favorite Hispanic newspaper for three or more years.

63% of readers report looking at ads at least frequently, with close to one-quarter (24%) saying they always pay attention to them.

39% report sharing advertising information with a friend, while 34% have gone to an advertiser’s website after reading an ad.

One-fifth of respondents have attended an event, such as a festi-

val or job fair in response to an advertisement, with close to one-quarter (24%) of 18-35 year olds reporting they are more likely to have inquired about a job or career or attended an events such as a festival or job fair.

25

Among the 25-34 year old segment, % of that group state they are most likely to have called or visited a retail store in response to an ad, higher than any other age group.

55

More than half ( %) of all Hispanic newspaper readers say they use coupons from the newspaper at least occasionally, with almost one-third using coupons frequently. Coupons for food and groceries show the highest redemption, with 36% reporting usage. Source www.marketingcharts.com, www.allbusiness.com

HispanicLife Media 209 S. Danville, Suite B-103 • Abilene, Texas 79605 (325) 518-7091


Publication Profile

NAME

“HispanicLife” Porque Somos Famlia... Because We’re Family

BUSINESS ADDRESS

209 S. Danville, Suite B-103 Abilene, Texas 79605

TELEPHONE

Sales: 325.518.7091

EMAIL

info@hispaniclifemedia.com

WEBSITE

hispaniclifemedia.com

LANGUAGE FORMAT

English 95%, Spanish 5%

FREQUENCY

Monthly

FOCUS

Employment, Education, Entrepreneurship, Cultural Production, Community Involvement, Health & Beauty, Faith & Family, and Personal Development.

PAGES

32 Pages

PRINT RUN

5,000 copies per edition

READERSHIP

5,000 x 3.2 = 16,000 potential readers

DISTRIBUTION

Placement in high traffic areas, restaurants, libraries, schools, churches (Currently at over 90 locations)

Hispanic growth increased +27.1 percent from 2000 to 2010. Source; US Census Bureau

HispanicLife Media 209 S. Danville, Suite B-103 • Abilene, Texas 79605 (325) 518-7091

Media Kit  

Media info

Read more
Read more
Similar to
Popular now
Just for you