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Maturity Matters

Y out h is t h e gif t of n at ur e , b ut a g e is a wo rk o f a r t.

June 2013

Volume 2, Issue 2

Department of Aging Recognizes Home Instead Senior Care for Hiring Older Workers

Special points of interest:  DOA recognizes Home Instead.  Interview tips.  Free nutrition program.  Boomers interview better.

Home Instead Senior Care-Berks County is proud to support Older Americans Month and joins with our nation in recognizing the outstanding achievements past, present and future of older citizens. Inside this issue: By the Numbers

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Guest Columnist: Kristi Gage, Gage Personnel

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Unleashing the Power of Age: Representative Mark Gillen

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Women Boomers are Better

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Home Instead Senior Care® of Berks County was awarded the Pennsylvania Hall of Fame of Champions of Older Workers 2013 Outstanding Employer Award by the Pennsylvania Department of Aging in connection with the Governor’s Employer Awards at the 29th annual Pennsylvania Partners Employment, Training & Education Conference, ceremony held May 9. Department of Aging Secretary Brian Duke presented the award to owners Jennifer Moyer and Frank Speicher. Home Instead Senior Care, Berks County was one of ten Pennsylvania employers who were recognized with Governor’s Achievement Awards for outstanding hiring and workforce development success. Said Duke, “It’s important to me to see the nexus of what happens when you bring together business and education and community leaders … (to) talk about the employment of older persons. But it’s really about passion and it’s about commitment. Governor Tom Corbett has several commitments. His one commitment is to make sure that Pennsylvanians who are seeking employment have the opportunity to have a job in the Commonwealth of Pennsylvania; and that’s a meaningful goal. The second commitment he has to older Pennsylvanians and is espe-

cially important during this golden anniversary of Older Americans Month. (It’s important) Shown above, the Home Instead Senior Care-Berks to talk County team with Department of Aging Secretary Brian about the Duke and Jeffrey Ditzler of Senator Pat Toomey’s office. needs of our older older. citizens, and to talk about our older citizens who conSaid Jennifer Moyer, “It is our tinue to contribute to our honor to not only work communities in places of FOR seniors, but WITH employment, in meaningful ways. A key part of that is to seniors, as well. As a homecare provider, our oldmake sure our older citizens er employees bring a unique have access to opportunities for employment, but that we blend of personal and professional skills; it makes a differalso create opportunities for ence because our client’s tell those who support older us so. Home Instead would Pennsylvanians. Today we’re here to recognize a company not enjoy the reputation for excellence that is does withthat’s done just that … out its older workforce. Home Instead Senior Care. Experience shows that cliWe are dedicated to enhance ents are more receptive to the lives of seniors and their CAREGivers with whom families, including those we have they have a commonality, the pleasure to employ. I comresulting in faster bonding mend Secretary Duke and Govand trust building, thus ensuring that the approved plan ernor Corbett for their ongoing commit to Pennsylvania seniors of care can be implemented and their efforts to provide and maintained seamlessly.” Currently, more than 40 percent of Home Instead Senior Care-Berks County employees are aged 55 or

seniors the ability to continue to contribute to the communities in which they live. Aging with dignity and purpose is our shared goal.” MM


Maturity Matters

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By the Numbers

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Percent of US population age 65 and older in the workforce by 2020.—US Bureau of Labor Statistics

60.6

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Percent of US population aged 55 to 64 in 2012.—Bureau of Labor Statistics, 2/5/13

Percent of US workforce in 2015 that is women over the age of 65.—General Accounting Office, 2002.

You’re Never Too Old to Make a Great First Impression

Guest Columnist

Kristi Gage PHR Gage Personnel Corporate Manager

Today, competition in the job market is more difficult than ever and there are multiple generations vying for the same positions. In order to stand out above the crowd, you need to ensure you make a great first impression. In other words, don’t be afraid to highlight your experience and toot your own horn! First impressions, whether on paper, on the phone, or in person, are of the utmost importance. Here are some tips on how to make a great first impression at any age: Keep your goal simple; be open to all opportunities. When applying for a job, don’t be too specific with what you’re looking for. Candidates often categorize themselves by applying ONLY for one job within a company, instead of several different types of jobs. Be

sure you are open to all opportunities, and let employers know that you are looking to get your foot in the door of a great company and show your value as a reliable employee. Be able to explain gaps in work history; community involvement opens doors. If you have gaps in your work history or have been unemployed for a period of time, be sure to include volunteer activities, recreational activities, community involvement, clubs or classes you’ve attended. This could be a nice way to find a common interest with a potential employer. Don’t take your skills for granted as they may be just what some employers are looking for. Do you have experience with computers or other office

equipment? Do you have experience with certain tools or machinery? Do you have any management skills? Do you have a knack for numbers? Make sure you let employers know just what makes you stand out! Remain flexible; don’t disqualify yourself from the start. Educate yourself on today’s pay rates and available positions. Be open and flexible with your salary requirements. Keep in mind that if you decline a job because the pay is too low, there will be someone else out there willing to accept that pay rate. If you are open to a flexible work schedule, be sure to let potential employers know that you are available for either part-time or full-time work. Don’t discourage an employer from (Continued on Page 3)


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Maturity Matters

First Impression, Continued (Continued from Page 2) offering you part-time work by saying you ONLY want fulltime. Remember, you want to find a way to get your foot in the door!

rent openings in the job market. Try to keep your skills current by taking additional classes or starting new hobbies.

Don’t get discouraged and keep a positive attitude throughout your search. Try to keep a positive attitude and continue to educate yourself on the cur-

Do your research! If you are applying to a specific company or for a specific position, be sure to do your research. Many employers today want to know that you took the time to familiarize

yourself with their company and any potential job openings. Finding a good job isn’t always easy, but presenting yourself as a positive, hardworking employee is a great start! MM

From the Field…

“Congratulations On Unleashing the Power of Age!” I am pleased to offer my heartfelt congratulations to Home Instead Senior Care of Berks County for their recent Champions of Older Workers Award sponsored by the Pennsylvania Department of Aging. Forty percent of Home Instead’s workforce is made up of employees aged 55 or older, a unique and helpful trait in providing in-home care to their families and clients. This award is most appropriate given that May is Older Americans Month and this year’s theme is “Unleash the Power of Age.” Congratulations to Home Instead and their dedicated employees! As a member of the House of Representatives’ Aging and Older Adults Committee, one of the biggest issues we discuss is how to keep seniors in their homes. While I’m pleased to say that there has been some legislative progress, including the Pennsylvania Caregiver Support Act, there is certainly much

more that can and should be done to support those who wish to remain in their homes. My mother is 87 years old, and after the recent actual value initiative re-assessment in Philadelphia, concerns surfaced as to whether she would be able to stay in her home. One of the obstacles to keeping seniors in their homes is the burden of property taxes. I’m continuing to push to eliminate property taxes so that more of our seniors have the opportunity to remain in a comfortable, familiar setting. The first step toward this is House Bill 76, which would eliminate school property taxes. House Bill 76 has been introduced and is in the Finance Committee. Finally, for those who are in their homes, there is a wonderful program through the Berks County Area Agency on Aging. Eligible seniors can receive vouchers for fresh

produce at local farmers markets. The Senior Farmers Market Nutrition Program allows low-income seniors who are at least 60 years old by the end of 2013, to receive vouchers to purchase fresh fruits and vegetables at various county locations. Seniors who remain in their homes and are dependent on others for errands can still participate, by filling out a proxy form and designating a family member, friend or caregiver. For more program information, contact the Area Agency on Aging at 610-4786500. As always, my office stands ready to assist seniors and their families with any state government related matter. Feel free to contact me at 610-775-5130. We are here to serve. MM

Guest Columnist

State Representative

Mark Gillen 128th District


Caring for Berks Seniors, LLC d.b.a. Home Instead Senior Care

2213 Quarry Drive Suite 102 West Lawn, PA 19609 610-372-2500 www.homeinstead.com/554

Maturity Matters is published by Caring for Berks Seniors, LLC d.b.a. Home Instead Senior Care. If you would like to receive a copy of this newsletter, or know of someone who would, please call us at 610-372-2500 or email donna.zimmerman@homeinstead.com.

Visit us on the web at www.homeinstead.com/554

Women Boomers Interview Better

As we grow older, we must discipline ourselves to continue expanding, broadening, learning, keeping our minds active and open.—Clint Eastwood

A recent article in the Wall Street Journal lists common interview mistakes made by job seekers over age 50. More® Magazine responded by noting that women who are 50-plus have interview skills that younger workers could only dream of! We know not to show up in tank tops or anything sleeveless (we never show our upper arms). A bad hair day doesn’t mean we’ll wear a backwards baseball cap. We will shake your hand and not just shrug and say “Hey.” When answering questions we don’t play with our hair (we don’t want our fingers to smell of Rogaine). We don’t text our friends or tweet during the interview. We would never state “my last job sucked.” If asked where we want to be in five years, we’re honest: on a golf-course in Arizona. We’ll have removed any online photos of ourselves barfing at a fraternity party. If asked to pee in a cup, no marijuana will show up. Maybe Lipitor, but no marijuana, unless it’s for medical purposes. When the interview is finished, we’ll leave behind a resume concisely detailing our experience. Because we happen to have experience. Later, we may even send a thank-you note—but only to prove we actually know how to write one. —More® Magazine, March 2013. MM


Maturity matters 6 2013 pdf