GEORGE WAGNER III, CHAIRMAN/CEO
A
merican Beverage Marketers prides itself on better serving the needs of its customers through a philosophy of narrow focus and extreme specialization, concentrating solely on the liquid cocktail mix and syrup category. An uncompromising commitment to innovation has helped the company and its portfolio earn a worldwide reputation for excellence in product formulation, manufacturing methodology, cutting-edge packaging, and brand marketing. With a keen eye on trends within the category, American Beverage Marketers is committed to serving its ever-growing customer base for many years to come. Master of Mixes, the company’s predominant retail brand, has been a category leader for almost 50 years. Currently distributed in every state and over 30 countries, the brand is proud to remain firmly rooted to its classic cocktail heritage. Master of Mixes is synonymous in the consumers’ mind with easy-to-prepare, authentic, one-step cocktails crafted with an abundance of premium fruit. The company is committed to the longterm growth and development of Master of Mixes worldwide. In 1995, American Beverage Marketers showcased its commitment to product leadership within the category with the launch of Finest Call. Finest Call delivers award-winning, innovative packaging concepts, including a patented smooth-pour closure and a unique, easy-to-handle bottle created with the professional bartender in
mind. The brand earned many packaging awards at the time of its launch, including the NACD 1996 “Package of the Year” and the 1997 Food & Drug Packaging “Package of the Year.” Finest Call has evolved over the past 20 years to become the top-selling professional cocktail mix brand in the world, offering over 45 distinct flavors and more than 100 SKU’s. The brand features only carefully selected varieties of fruit harvested at peak ripeness in order to maximize the consumers’ overall sensory experience. Finest Call is currently available nationwide and in over 80 countries across the globe. With the launch of Coco Real in 2006, ABM once again solidified its commitment to category leadership. Coco Real is the world’s first gourmet cream of coconut made available in a convenient “Simply Squeeze” bottle, a revolutionary packaging concept that allows for both hassle-free use and easy storage. The overwhelming success of Coco Real gave rise in 2014 to the introduction of Real Cocktail Ingredients - an innovative family of premium fruit-infused syrups offered in similar user-friendly packaging. 2018 saw the launch of two additional groundbreaking product families. Master of Mixes Cocktail Essentials was reintroduced in a custom, “Simply Squeeze” bottle featuring an exclusive mixologyminded spout designed for ease of use and super-smooth shutoff action. This family of high-end syrups provides consumers the opportunity to make thousands of unique,
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American Beverage Marketers 810 Progress Blvd, New Albany, IN, USA, 47150 Tel: +1 (812) 944-3585
Finest Call Master of Mixes Real Infused Syrups Cocktail Essentials
scratch-quality cocktails in the convenience of their own home. The launch of Agalima Organic demonstrates the company’s commitment to addressing all major segments within the category. Consisting of three super-premium flavors and beautiful trade dress, the brand is quickly establishing itself as a mainstay within the portfolio. A state-of-the-art manufacturing facility, which includes in-house research and development, is central to the success of American Beverage Marketers. The facility is designed to support the company’s quality commitment by regularly processing over 50 unique varieties of fruit juice from the world’s foremost growing regions. The use of high-speed bottling equipment in conjunction with specialized materialhandling equipment serve to minimize production costs and guarantee that the American Beverage Marketers value proposition is unparalleled in the category. The ABM technical team prides itself on the development and implementation of innovative processing techniques and the use of cutting edge ingredients to create truly world-class products. In an era of increasing corporate diversification, American Beverage Marketers is proud to focus exclusively on the development, manufacture and marketing of world-class liquid cocktail mixes. This commitment to long-term excellence within the category is the company’s foundational principle.
DISTRIBUTOR Southtrade International Level 4, 15 Blue St, North Sydney, NSW 2060 Tel: +61 (02) 8080 9150 Mobile: +61 (0) 403 546 848 Web: www.southtradeint.com.au
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SUPPLIER PARTNERS
AMERICAN BEVERAGE MARKETERS