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My first idea was an upscale fish food truck. The concept was a two story food truck with a normal take-out style ground floor and on the second floor there would be a small sit down area for people to dine. This area would be very exclusive and reservation only. I wanted to do something with a penguin in a tuxedo for this brand exploration and I really wanted to work out wine bottles specifically. The color scheme with this food truck would be a simple black and white with a splash of yellow thrown in around, much like the colors of a penguin.