SOUTH CHINA AGRICULTURAL UNIVERSITY
Enactus SCAU 2012-2013 ANNUAL REPORT 40 MEMBERS
CONNECT OUR HEART EMBRACE OUR FUTURE
39,360 PEOPLE BENEFITED
21,600 WORKING HOURS Team Leader
LITCHI INDUSTRY INFORMATION PLATFORM To remove the information asymmetry problem in litchi industry, Enactus-SCAU has endeavored to establish a price-info sharing platform from June, 2009. We collect, organize, analyze and disseminate market information, which has become a reference for the farmers' decision making on planting, picking and selling. As a result, farmers get to know the market information and increase their income. Also, our project boost the informatization of litchi industry.
Enactus SCAU collabrated with farmers, wholesalers and the National Litchi Industry Technology System (NLITS) to build up a nationwide pricesharing platform and create an accurate collecting way.
Asymmetric information; non-transparent market price
Farmers' Troubles Resource
Lacking in market information; weak in bargaining power Plant Planting blindly; picking unreasonably Market Single sales channel Technology No access to advanced technology
P Re rice su An lts al ys NLITS is Te Cap ch ita niq l ue
a ice rm Pr fro In
Standardize the process
A standardized process of collecting, analyzing and delivering.
Build an userfriendly platform of planting and selling information
Provide communication opportunities for farmers and dealers; encouraging a supply-demand match.
Make the platform open and selfoperating
Texts Delivering price information Market Enlarging the market Information Planting skills Empowerment Market knowledge
e ac Pl rice Wholesalers P e i ric Or tP ke r a M n gi
Make the platform open; and charge a low fee. Thus it becomes self-operating.
Improving planting and bargaining abilities
Achieve model Replication to other industry
Replicate this kind of information platform to more fruit industries.
STANDARD MET NEED
Farmers face lots of difficulties in source integration, market knowledge and skills of planting as well as selling.
Based on the Asymmetric Information theory, we apply the concept that information can boost the industry and maximize the value of information.
Innovation: We build up the first fruit industry information platform in China. Integration: We collabarate with NLITS and local agricultural institutions to teach farmers market knowledge. Sustainability: The platform become sustainable, replicable and win-win with over 5-year successful experiences. We equip famers with useful information, market knowledge and planting skills, etc. So farmers could:
Get to know the market information to have the upper hand in negotiations Optimize the planting structure by grafting the best-selling or the early/late-maturing species that could avoid going into the market conflict in supply-surplus season
RESULT IN 2012 GEOGRAPHIC EXPANSION
As it covers wider, the information is more representative to benefit more farmers.
A survey on 398 impacted farmers (2013.01)
Expanding to 11 sales cities ( 3 in 2012).
Covered Market Places GUANGZHOU, CHANGSHA, CHENGDU, CHONGQING, JIAXING, SHANGHAI, BEIJING, SHENYANG
New Market Places
Covered Origin Places
HEFEI, NANJING, ZHENGZHOU
6 Expanding to 6 origin provinces
HAINAN, GUANGDONG, GUANGXI, YUNNAN, SICHUAN, FUJIAN
The proportion of farmers who enjoy income growth increased from 33% in 2011 to 39% in 2012.
People impacted increased from 850 to 1012.
S.O.P Based on years of experience, we conducted a 122-day observation and created a standardized process which lays the foundation for model replication.
DATABASE UPGRADE We upgrade the database with graph analyzing and message automaticallygenerated function, which makes it easier to use and run.
MODEL REPLICATION Along with the successful replication, 200 impacted longan farmers got income increase which shows great feasibilities of project replication.
Their income They have a better increased understanding of ￥3,480,000 the market. by our project.
PEOPLE IMPACTED INCREASE 850
We extended the data colleting period to 122 days in 2012.
Pick their fruits according to the market to lower the transaction risks Maximize their profits by getting the best deal among more sales channels
QUALITY OF LIFE
Planting, picking and selling according to the market demand, farmers can now greatly increase their incomes. Life has been improved as we enrich their knowledge and skills.
We help farmers increase incomes by optimizing planting structure and broadening distribution channel.
Through a better planting, fertilizer pollution can now be reduced greatly; Huge waste can be avoided by matching supply and demand with market information.
Our project improves not only farmers'positions in the market, but the relationship between them and dealers.
STANDARD OF LIVING
HANDMADE BY THE DEAF The deaf people TA Target T o a c h i e v e a s u s t a i n a b l e m o d e - - - "collecting discarded bottles -- designing by the deaf -- selling in the bazaar". Action Collecting discarded bottles on our campus; empowering deaf people to make handicrafts. Result More than 30 deaf people could design by themselves; we sell 108 handicrafts with a total income of 2380 Yuan.
DISADVANTAGED CHILDREN SUCCESS SKILLS TA Children of immigrant workers Target To achieve a sustainable development for children of immigrant workers with the resource integration of schools and communities. Action Recycle waste in urban high schools to gain capital; buy books for children of immigrant workers; empowering college volunteers to conduct English courses or safety educations for TA. Result We have built up a relationship with a primary school by supporting them and planning to teach in May, 2013.
Founded in 2008, Enactus SCAU endeavors to apply proper economy knowledge to improving people's life. With business and economic concepts and academic advantages over agricultural, we successfully run a series of projects, such as "Litchi Industry Information Platform Project", "Handmade by the Deaf", "Disadvantaged Children Success Skills Projet", etc. We became reliable assistant and friends of our target audiences. Enactus SCAU is an excellent team with earnest, innovation and social responsibility. We never stop.
FA & BA
Instructor Wene Qi
Project Other Income Funds
84% 16% Project
1,190 Directly Impacted
KPMG Advisory (China) Limited
CreditEase (GZ) Limited
PEOPLE IMPACTED 38,170 58% 42% Indirectly Impacted
87% 2% 11%
South China Agricultural University KPMG Advisory (China) Limited
Other Litchi Projects Industry Information Platform