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SOUTH CHINA AGRICULTURAL UNIVERSITY

Enactus SCAU 2012-2013 ANNUAL REPORT 40 MEMBERS

CONNECT OUR HEART EMBRACE OUR FUTURE

39,360 PEOPLE BENEFITED

21,600 WORKING HOURS Team Leader

Faculty Advisor

7 PROJECTS

짜91,850 REVENUE

Institutional Administrator


LITCHI INDUSTRY INFORMATION PLATFORM To remove the information asymmetry problem in litchi industry, Enactus-SCAU has endeavored to establish a price-info sharing platform from June, 2009. We collect, organize, analyze and disseminate market information, which has become a reference for the farmers' decision making on planting, picking and selling. As a result, farmers get to know the market information and increase their income. Also, our project boost the informatization of litchi industry.

NEED

PROJECT MODE

Industrial Dilemma

Enactus SCAU collabrated with farmers, wholesalers and the National Litchi Industry Technology System (NLITS) to build up a nationwide pricesharing platform and create an accurate collecting way.

Asymmetric information; non-transparent market price

Farmers' Troubles Resource

Lacking in market information; weak in bargaining power Plant Planting blindly; picking unreasonably Market Single sales channel Technology No access to advanced technology

P Re rice su An lts al ys NLITS is Te Cap ch ita niq l ue

Datebase on

ti

a ice rm Pr fro In

90

454

5,000

2010

387

1,884

23,000

2011

850

3,179

50,000

2012

1,012

10,303

80,000

Standardize the process

A standardized process of collecting, analyzing and delivering.

Build an userfriendly platform of planting and selling information

Provide communication opportunities for farmers and dealers; encouraging a supply-demand match.

Make the platform open and selfoperating

AFTER 2018

2009

2014

Capital Devoted

2012

Information Recorded

2016

PROJECT PLAN

SUMMARY Users

Texts Delivering price information Market Enlarging the market Information Planting skills Empowerment Market knowledge

Litchi Farmers

Year

e ac Pl rice Wholesalers P e i ric Or tP ke r a M n gi

Make the platform open; and charge a low fee. Thus it becomes self-operating.

Improving planting and bargaining abilities

Achieve model Replication to other industry

Replicate this kind of information platform to more fruit industries.

STANDARD MET NEED

Farmers face lots of difficulties in source integration, market knowledge and skills of planting as well as selling.

BUSINESS CONCEPT

Based on the Asymmetric Information theory, we apply the concept that information can boost the industry and maximize the value of information.

ENTREPRENEURIAL APPROACH

Innovation: We build up the first fruit industry information platform in China. Integration: We collabarate with NLITS and local agricultural institutions to teach farmers market knowledge. Sustainability: The platform become sustainable, replicable and win-win with over 5-year successful experiences. We equip famers with useful information, market knowledge and planting skills, etc. So farmers could:

EMPOWERMENT

Get to know the market information to have the upper hand in negotiations Optimize the planting structure by grafting the best-selling or the early/late-maturing species that could avoid going into the market conflict in supply-surplus season


RESULT IN 2012 GEOGRAPHIC EXPANSION

INCOME INCREASE

As it covers wider, the information is more representative to benefit more farmers.

A survey on 398 impacted farmers (2013.01)

11

Expanding to 11 sales cities ( 3 in 2012).

¥3,480,000

Covered Market Places GUANGZHOU, CHANGSHA, CHENGDU, CHONGQING, JIAXING, SHANGHAI, BEIJING, SHENYANG

New Market Places

Covered Origin Places

HEFEI, NANJING, ZHENGZHOU

6 Expanding to 6 origin provinces

HAINAN, GUANGDONG, GUANGXI, YUNNAN, SICHUAN, FUJIAN

1012

1012

The proportion of farmers who enjoy income growth increased from 33% in 2011 to 39% in 2012.

people

People impacted increased from 850 to 1012.

S.O.P Based on years of experience, we conducted a 122-day observation and created a standardized process which lays the foundation for model replication.

DATABASE UPGRADE We upgrade the database with graph analyzing and message automaticallygenerated function, which makes it easier to use and run.

MODEL REPLICATION Along with the successful replication, 200 impacted longan farmers got income increase which shows great feasibilities of project replication.

Their income They have a better increased understanding of ¥3,480,000 the market. by our project.

39%

PEOPLE IMPACTED INCREASE 850

39% 45%

INFORMATION COLLECTING

Litchi Industry

Longan Industry

122

days

We extended the data colleting period to 122 days in 2012.

Pick their fruits according to the market to lower the transaction risks Maximize their profits by getting the best deal among more sales channels

QUALITY OF LIFE

Planting, picking and selling according to the market demand, farmers can now greatly increase their incomes. Life has been improved as we enrich their knowledge and skills.

ECONOMIC

We help farmers increase incomes by optimizing planting structure and broadening distribution channel.

ENVIRONMENTAL

Through a better planting, fertilizer pollution can now be reduced greatly; Huge waste can be avoided by matching supply and demand with market information.

SOCIAL

Our project improves not only farmers'positions in the market, but the relationship between them and dealers.

STANDARD OF LIVING


PROJECT OVERVIEW

OUR TEAM

HANDMADE BY THE DEAF The deaf people TA Target T o a c h i e v e a s u s t a i n a b l e m o d e - - - "collecting discarded bottles -- designing by the deaf -- selling in the bazaar". Action Collecting discarded bottles on our campus; empowering deaf people to make handicrafts. Result More than 30 deaf people could design by themselves; we sell 108 handicrafts with a total income of 2380 Yuan.

DISADVANTAGED CHILDREN SUCCESS SKILLS TA Children of immigrant workers Target To achieve a sustainable development for children of immigrant workers with the resource integration of schools and communities. Action Recycle waste in urban high schools to gain capital; buy books for children of immigrant workers; empowering college volunteers to conduct English courses or safety educations for TA. Result We have built up a relationship with a primary school by supporting them and planning to teach in May, 2013.

Founded in 2008, Enactus SCAU endeavors to apply proper economy knowledge to improving people's life. With business and economic concepts and academic advantages over agricultural, we successfully run a series of projects, such as "Litchi Industry Information Platform Project", "Handmade by the Deaf", "Disadvantaged Children Success Skills Projet", etc. We became reliable assistant and friends of our target audiences. Enactus SCAU is an excellent team with earnest, innovation and social responsibility. We never stop.

FINANCE STATEMENT

FA & BA

짜91,850

Instructor Wene Qi

Income

짜82,250

Project Other Income Funds

Team Funds

84% 16% Project

1,190 Directly Impacted

PARTNERSHIP

KPMG Advisory (China) Limited

Weihua Wang

CreditEase (GZ) Limited

Team

PEOPLE IMPACTED 38,170 58% 42% Indirectly Impacted

Xiaoyu Xin

Expense

Business Advisors

87% 2% 11%

Vivian Jiang

South China Agricultural University KPMG Advisory (China) Limited

Other Litchi Projects Industry Information Platform

MEDIA COVERAGE


annual report