biz互動英語雜誌 No.84

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360行 精製茶這一行

最新台茶產銷情形 台茶總產量: 約 16,780 公噸 台茶總產值: 約新台幣 700~800 億元(罐裝料茶約 250 億、餐飲 250~300 億、 外銷 6 億、內銷禮品及小三通 180~250 億) 台茶出口量: 2,400 公噸(最高時曾達 2.6 萬公噸) 台茶出口地:日本、歐美、大陸

Source: 台灣區製茶工業同業公會

give custome r s a de e p e r understanding of tea culture, Wang Tea has maintained a number of traditional teaprocessing machines. Guided to u r s a r e a l s o ava i l a b l e , det ailing the p roc e s sing, history and drinking methods of tea. Part of Wang’s mission is to keep tea culture alive for future generations.

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互動版》正常 MP3 朗讀版》Audio CD -

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/ 慢速 MP3 -

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sales. Wang Tea embraced these changes, opening its

The tea shops in Dadaocheng were mostly export-oriented, and Wang

first retail store in 1975. What did not change was Wang’s adherence7 to high standards.

Wang Tea has come a long way since great-grandfather Wang set up the company 120 years ago. Wang Lien-yuan stresses that the company has

Tea was no exception. In its

S t e p i n t o W a n g Te a

had to move with the times and

heyday, Wang Tea exported

shop, and you will find a

now has its own Web site and

300,000 kilograms of

bright, spotless hall with a

Facebook page. By looking to

Pouchong Tea worldwide every

tea tasting corner and a tea

the future while continuing to

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processing area. In addition,

celebrate past glories, Wang

in Taiwan rose with living

there is a group of amiable

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Tea hopes another century of

standards in the 1970s, export

salespeople, for Wang Tea

success is brewing.

volume decreased, and the

is not content with being

中文翻譯請見 p. 87

focus shif ted to domestic

a mere tea shop. Eager to

year. As tea consumption

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