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Gina Rodriguez & the World of the

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Yetis Pg 17

Tips on Hiring A Tutor

VOLUME 39 ISSUE 38 | WWW.EL-OBSERVADOR.COM | SEPTEMBER 21 - 27, 2018

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OPINION/EDUCATION

EL OBSERVADOR | www.el-observador.com

SEPTEMBER 21 - 27, 2018

EL GRITO DE DOLORES

José López Zamorano La Red Hispana El Grito de Dolores es uno de los pasajes más representativos de la historia de México, toda vez que marca el arranque de la guerra de independencia.   Al grito de “Viva la Virgen de Guadalupe”, el cura Miguel Hidalgo y Costilla detona en la mañana del

16 de septiembre de 1810, en el pueblo de Dolores, en el estado de Guanajuato, el movimiento de independencia de México, que concluiría exitosamente, después de muchos sufrimientos, en 1821. La tradición de El Grito se preserva hasta nuestros días durante las celebraciones independentistas de México, como reafirmación de la soberanía mexicana y como una de las tradiciones más arraigadas en la conciencia colectiva de los mexicanos dentro y fuera de México.   Pero conforme celebramos el Mes de la Herencia Hispana en los Estados Unidos, del 15 de septiembre al 15 de octubre, quiero referirme al otro Grito de Dolores, al exhorto elocuente de la legendaria luchadora social de las causas de los hispanos más vulnerables, nuestra venerable Dolores Huerta.   Infatigable guerrera, Doña Dolores estuvo en Washington

para recibir otro más de los innumerables y merecidos reconocimientos a sus esfuerzos a favor del empoderamiento político de los latinos, una lucha que ha ocupado prácticamente toda su vida y a la que dedica su energía infinita. Hace varios años había tenido oportunidad de entrevistarla para La Red Hispana. Tenía yo la curiosidad de conocer los pormenores de su lucha al lado de Cesar Chávez en los campos agrícolas de California en los 1960’s. Cortés, pero firme, Doña Dolores atajó mi insistencia: “Vine a hablar del futuro, no del pasado”, me dijo con un esbozo de sonrisa.   Con esa misma claridad de espíritu, Doña Dolores no llegó a Washington a un recorrido por la calle de la nostalgia. Vino a depositar aquí un mensaje sencillo y poderoso para todas las latinas y los latinos de Estados Unidos: Sólo con el voto se pueden detener las políticas de hostilidad del

presidente Donald Trump contra los hispanos. En su opinión, existe un gran “peligro” si los republicanos retienen el control de la cámara de representantes y del Senado, pues considera que podrían eliminar muchos de los programas que beneficien a los latinos, especialmente en materia de salud. Está convencida que los latinos mostraron en las elecciones a gobernador en Virginia que “Sí Se Puede” y que no se tiene que ser mayoría para hacer la diferencia.   Hace 208 años un Grito lanzado al aire en el pueblo de Dolores cambió la historia de México. Doña Dolores Huerta sólo pide que los latinos crean en sí mismos, en el poder de su voto para ser los dueños de una historia propia, justa y digna. Nada más, nada menos. Para más información visita LaRedHispana.Com.

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PUBLISHER Angelica Rossi angelica@el-observador.com PUBLISHER EMERITUS Hilbert Morales hmorales@el-observador.com ADVERTISING & SALES DIRECTOR Angelica Rossi angelica@el-observador.com ADVERTISING SALES JOB & RECRUITMENT ADVERTISING Justin Rossi justin@el-observador.com MANAGING EDITOR Arturo Hilario arturo@el-observador.com spanish.editor@el-observador.com CONTRIBUTORS Justin Rossi Mario Jimenez Hector Curriel Estephany Haro OP-ED Hilbert Morales english.editor@el-observador.com

WHAT YOU CAN DO ABOUT ‘EDUCATION DESERTS’

LEGAL NOTICES Krystle Henriks frontdesk@el-observador.com

for high schoolers—45,072 students live in a high school choice desert.

ACCOUNTING Krystle Henriks frontdesk@el-observador.com

NAPS The U.S. Department of Education reports that nearly 57 million children will go to shool in America this year. Some of them live in what are known as “education deserts,” but fortunately, there are solutions. Mapping School Deserts A new study used geospatial analysis software to map families’ drive times to schools, whether public, magnet, charter or voucher-accepting private schools. It discovered three kinds of deserts: • In A-rated school deserts, no A-rated schools of any kind are within a 30-minute drive for families in a given area; • In choice deserts, no options such as charter, magnet or voucher-participating schools exist within a 30-minute drive for families, other than the zoned traditional public school; • In educational opportunity zone deserts, families’ only option within a 30-minute drive radius is a D- or F-rated traditional public school. The study also found that even in places considered to be choice-rich when it

comes to education, such as the state of Indiana, access to quality schools is not universal. The report on Indiana’s Schooling Deserts found that more than 100,000 families choose a school for their children other than the one that was residentially assigned. Maps produced for the report show where families do not have options when it comes to highly rated or nontraditional schooling options and where policymakers and education entrepreneurs might find opportunity to support or grow more high-quality options. The Good News Nine out of 10 Hoosier families are a 15-minute drive or less from an A-rated K–8 school of any type (public, private or charter) and a 21-minute drive from an A-rated high school of any type. All Indiana students are within 45 minutes of an A-rated school of any type. The Bad News Nevertheless, there are 24,810 K–8 students who live in a choice desert, meaning they are 30 minutes or more away from a K–8 other than the zoned public school. That number jumps significantly

Certain parts of the state are struggling to provide quality regardless of school type. About 7,000 K–8 students and about 400 high school students attend the D- or F-rated schools, according to the map. Who Can Help The study was conducted on behalf of EdChoice, a nonprofit, nonpartisan organization dedicated to advancing full and unencumbered educational choice as the best pathway to successful lives and a stronger society. It believes that families, not bureaucrats, are best equipped to make K–12 schooling decisions for their children and works to educate diverse audiences, train advocates and engage policymakers on the benefits of highquality school choice programs. Learn More To view an interactive map and school choice dashboard to see which programs are available for children you care about, go to www.edchoice.org. A new report used mapping software to generate drive-time distances to different types and quality of schools.

GRAPHIC DESIGNER Leila Velasco leila@el-observador.com ABOUT US El Observador was founded in 1980 to serve the informational needs of the Hispanic community in the San Francisco Bay Area with special focus on San Jose, the capital of Silicon Valley. All Rights Reserved. No part of this publication may be transmitted or reproduced by any form or by any means, this includes photo copying, recording or by any informational storage and retrevial systems, electronic or mechanical without express written consent of the publishers. Opinions expressed in El Observador by persons submitting articles are not necessarily the opinions of the publishers.


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SEPTEMBER 21 - 27 2018

CALENDAR

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Photo Credit: SAP Center

ROMPIENDO FRONTERAS TOUR 2018: ALEJANDRO FERNÁNDEZ CON LOS TIGRES DEL NORTE VIERNES, 21 DE SEPTIEMBRE / 8PM SAP CENTER 525 W SANTA CLARA ST, SAN JOSE, CA 95113

¡VAMOS A GOZAR! NOONARTS & LECTURES SERIES – CLAUDIA BLOOM Sep 21, 2018 / 12:10pm San Jose Museum of Quilts & Textiles 520 S 1st St San Jose, CA Suggested $5 Donation

GOD OF CARNAGE September 21, 2018 / 8pm City Lights Theater Company 529 S 2nd St 201 S 2nd St San Jose, CA $23 - $39

THE WONDER BALL Septemer 22, 2018 / 5:30pm San Jose Museum of Art 110 S Market St San Jose, CA $500 - $1,000

FINALLY FRIDAY September 21, 2018 / 5pm Plaza de Cesar Chavez 1 Paseo De San Antonio 1 S 1st St San Jose, CA Free

LOS TIGRES DEL NORTE & ALEJANDRO FERNANDEZ September 21, 2018 / 8pm SAP Center 525 W Santa Clara St San Jose, CA $81 - $248

LANTERN FESTIVAL: PLAY BY THE LIGHT OF THE MOON September 22, 2018 / 5:30pm Children’s Discovery Museum of San Jose 180 Woz Way San Jose, CA $10 - $12

SAN JOSE UNDERGROUND AND BEYOND September 21, 2018 / 5:30pm Peralta Adobe-Fallon House Historic Site 175 W St John St. San Jose, CA Free with RSVP

CONSCIOUS SAN JOSE FESTIVAL: YOGA – CULTURE – COMPASSION September 22, 2018 / 9am Saint James Park N 2nd St San Jose, CA Free Entry $30 for unlimited access to all classes and workshops

RAY AHERN IN CONCERT September 22, 2018 / 7pm SJSU Hammer Theatre Center 101 Paseo De San Antonio San Jose, CA $49 - $65

CLA/REED MAGAZINE CELEBRATION September 21, 2018 / 7pm SJSU Hammer Teheatre Center 101 Paseo De San Antonio San Jose, CA $11 - $51

LUDWIG’S OKTOBERFEST September 22, 2018 / 12pm Ludwig’s German Table 261 N 2nd St San Jose, CA Free

SHARKS VS. VEGAS September 22, 2018 / 7pm SAP Center 525 W Santa Clara St San Jose, CA $28 - $133

SJ IMPROV – GUY TORRY September 21, 2018 / 7:30pm San Jose Improv Comedy Club 62 S 2nd St San Jose, CA

GRUPO BARAK – CENTRO CRISTIANO JERUSALEN September 22, 2018 / 5:30pm San Jose Center for the Performing Arts 255 S Almaden Blvd San Jose, CA $30 - $100

VIVA CALLE SAN JOSE September 23, 2018 / 10am Downtown San Jose San Jose, CA Free www.vivacallesj.org

SHARKS FAN FEST 2018 September 23, 2018 / 1pm SAP Center 525 W Santa Clara St San Jose, CA $10


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EDUCATION

EL OBSERVADOR | www.el-observador.com

BBB TIP: HIRING A TUTOR

SEPTEMBER 21 - 27, 2018

Consejo de BBB: Contratar a un Tutor un gran lugar para empezar. También puede preguntarle al maestro favorito de su hijo o a otros empleados de la escuela por referidos. Asegúrese de que el tutor esté informado en el área específica en la que su hijo necesita ayuda y tenga experiencia trabajando con los estudiantes de la edad de su hijo.

Photo Credit: Unsplash Evan Arnold-Gordon Golden Gate Better Business Bureau

Photo Credit: Pixabay

Evan Arnold-Gordon Golden Gate Better Business Bureau Hiring a tutor for your child is a great way to help with a subject they struggle with. Ensure that they’re staying on top of their curriculum and when preparing for an assignment. When looking for a tutor, however, it can be difficult to know where to start. There are many options out there: from frequency and subject matter to types of tutoring businesses. The following BBB tips will help you find the best tutor for your child: • Know your options. There are many types of tutoring services: in-home oneon-one sessions, small group lessons, online instruction, and tutoring centers. You also have to choose between hiring an individual freelance tutor, and going through a tutoring company that will match you to a tutor. If you’re looking for a business, make sure to check  bbb.org. There you can see a business’ BBB Rating, complaint history and reviews from past customers. You can also use the  BBB Accredited Business Directory to find a trustworthy company. • Ask for referrals. Asking friends and family if they have any recommendations is a great place to start. You can also ask your child’s favorite teacher, or other school employees for referrals. Make sure the tutor is knowledgeable in the specific area your child needs help in and has experience working with students your child’s age. • Check references. You should ask the individual tutor or tutoring service

for references, and contact them. It’s best to speak to at least three references. Ask about their experience with the tutor and what sort of results they saw. Is the tutor dependable? Friendly? Knowledgeable? When you’re interviewing potential tutors, make sure they understand what you’re looking for. Some tutors are better at homework help, some are better at long-term lessons, and some are better at quick test preparation. See what your tutor is used to doing, and examine if that’s what your child needs. • Discuss the details. Don’t be afraid to ask questions. Make sure to talk about availability - when is the tutor free and how flexible are they? Having a consistent schedule is best, but you may need to add additional sessions if a big test is coming up. It’s important to discuss pricing before hiring a tutor. Price will depend on the level of experience of the tutor, frequency and type of sessions, and whether or not you’re going through a center. It’s also a good idea to talk to the tutor about benchmarks of success beforehand. Communicate your goals and how you’ll measure them. • Include your child. The most important factor to consider is your child’s comfort with the tutor. Make sure to include your child in the hiring process. Throughout the process, ask your child how they think the sessions are improving their school work. If your child is not comfortable with or doesn’t like a tutor it can have a big impact on the session’s effectiveness, so don’t be afraid to find a different one. You can reach your BBB at info@ bbbemail.org or (510) 844-2000, or by visiting bbb.org.

La contratación de un tutor para su hijo es una gran manera de ayudar con un tema con el que batallan. Asegúrese de que se estén quedando en la parte superior de su currículo y cuando se prepare para una tarea. Sin embargo, cuando se busca un tutor, puede ser difícil saber por dónde empezar. Hay muchas opciones por ahí: desde la frecuencia y el tema a las tipos de empresas de tutoría. Los siguientes consejos de BBB le ayudarán a encontrar el mejor tutor para su hijo: • Conozca sus opciones. Hay muchos tipos de servicios de tutoría: sesiones de uno a uno en el hogar, clases en grupos pequeños, instrucción en línea y centros de tutoría. Usted también tiene que elegir entre contratar a un tutor independiente individual, y pasar por una empresa de tutoría que le igualará a un tutor. Si usted está buscando un negocio, asegúrese de comprobar bbb.org. Allí usted puede ver la calificación de un negocio de BBB, historial de quejas y revisiones de clientes anteriores. También puede utilizar el Directorio de Negocios Acreditado de BBB para encontrar una empresa confiable. • Solicite referencias. Preguntar a amigos y familiares si tienen alguna recomendación es

• Revise las referencias. Usted debe preguntar al tutor individual o al servicio de tutoría para referencias, y ponerse en contacto con ellos. Es mejor hablar con al menos tres referencias. Pregunte por su experiencia con el tutor y qué tipo de resultados vieron. ¿es confiable el tutor? ¿Amable? ¿Conocimiento? Cuando usted está entrevistando a tutores potenciales, asegúrese de que entienden lo que está buscando. Algunos tutores son mejores en la ayuda de la tarea, algunos son mejores en las lecciones de largo plazo, y algunos son mejores en la preparación de la prueba rápida. Vea lo que su tutor está acostumbrado a hacer, y examine si eso es lo que su hijo necesita. • Discuta los detalles. No tenga miedo de hacer preguntas. Asegúrate de hablar de disponibilidad¿Cuándo esta libre el tutor y qué tan flexibles son? Tener un horario consistente es lo mejor, pero es posible que necesite agregar sesiones adicionales si se acerca una gran prueba. Es importante discutir los precios antes de contratar a un tutor. El precio dependerá del nivel de experiencia del tutor, la frecuencia y el tipo de sesiones, y si vas o no a través de un centro. También es una buena idea hablar con el tutor sobre los puntos de referencia del éxito de antemano. Comunique sus metas y cómo las medirá. • Incluya a su hijo. El factor más importante a considerar es la comodidad de su hijo con el tutor. Asegúrese de incluir a su hijo/a en el proceso de contratación. Durante todo el proceso, pregúntele a su hijo cómo piensan que las sesiones están mejorando su trabajo escolar. Si su hijo no se siente cómodo o no le gusta un tutor, puede tener un gran impacto en la efectividad de la sesión, así que no tenga miedo de encontrar uno diferente. Puede ponerse en contacto con su BBB a través de info@bbbemail.org o (510) 844-2000, o en bbb. org.


SEPTEMBER 21 - 27 2018

BUSINESS

EL OBSERVADOR | www.el-observador.com

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4 Ways Marijuana Businesses Could Benefit from Banking Law Changes Sarah Lee Gossett Parrish

would ease these issues:

• Financing. Marijuana growers are like any other business people. They occasionally need to borrow money for a variety of reasons. Being able to work with a bank will open up more opportunities.

The old adage “money talks” could be revised to “money screams” when it comes to money and the legalized marijuana business. “There is just too much cash running through these pot businesses for something not to change,” says Sarah Lee Gossett Parrish (www. sarahleegossettparrish.com), a cannabis industry lawyer. ‘’The status quo – not allowing banks to legally work with pot businesses – is not going to work for very much longer.” Although marijuana is still illegal under federal law, some state laws allow it, and that leaves distributors of legal marijuana in peril.

• Credit card access. Customers would be able to use credit cards to purchase marijuana, and marijuana businesses would have better ways to track spending and income. • Cash violence.  It is not unusual for some marijuana businesses to handle $20,000 or more in cash. This is not only dangerous for the people carrying the money, but for innocent bystanders should a robbery occur.

Photo Credit: Unsplash

Wall Street interest in marijuana firms is at an all time high. The North American cannabis market is expected to go from $9.2 billion in 2017 to $47.3 billion within 10 years, according to Arcview Market Research and BDS Analytics. 

Sen. Elizabeth Warren said recently that if the Democrats’ narrow chances of capturing the Senate in November succeed, Democrats would vote in favor of a bill to end federal oversight of marijuana and let states handle the issue.

That kind of money attracts the movers and shakers in the upper echelon of the financial markets who know how to pull strings in Washington.  U.S.

“The politics are tricky, but money is a great motivator in politics,” Parrish says. She says allowing financial institutions “Plus as more states continue to jump to work with legal marijuana businesses on the bandwagon, there will be huge

U.S. SUPREME COURT SHINES LIGHT ON DARK MONEY

incentives for the banks to want to get involved with the business.” A few small credit unions offer marijuana businesses checking accounts, but most financial institutions are awaiting the federal government to act. And that means most marijuana businesses are dealing with large amounts of cash.

to vote for or against someone. Craig Mauger, executive director with the  Michigan Campaign Finance Network, called it a major victory for fair elections, and said it could scare off some big donors who want their identities to remain secret. "I think it could choke off some of the 'dark money,' and it will definitely have a limiting effect on the role of dark money in some of these campaigns,” Mauger said. “It is a positive in terms of the transparency of political money."

Suzanne Potter Public News Service LANSING, Mich. — Voters may soon have a better idea of who's really behind all those political ads

supporting or attacking candidates for President, the U.S. House or the Senate. The Supreme Court just let stand a lower court ruling  which forces nonprofit groups to disclose donors who spend more than $200 on ads with messages telling people

Opponents of the decision argue it could squelch political discourse. A recent report  from the goodgovernment watchdog group "Issue One" found that as of 2016, the top 15 so-called dark money donors poured $600 million into federal elections since 2010, when the Supreme Court's Citizen's United decision allowed corporations to contribute unlimited funds without revealing their source.  The top four donors identified in

• IRS paper trail. Cash transactions are easier to hide from the Internal Revenue Service.  Putting the money in a bank is an easier way for the IRS to track revenue from a business. “It is ridiculous for the federal government to put these shackles on businesses that are allowed to operate under their state laws,” Parrish says.  “But it can’t last.  Money talks.”  Or screams… that report are the National Rifle Association, the U.S. Chamber of Commerce, the conservative group Crossroads GPS, and the Koch brothers' nonprofit, Americans for Prosperity. Mauger noted Americans for Prosperity has spent millions on Michigan's gubernatorial race without identifying the source of the money - but that's perfectly legal for statewide races. "Michigan does not have a law that would require the same kind of disclosures that this decision-making is going to require for candidates running for federal office,” Mauger said. The original complaint that spurred this ruling was brought by a campaign finance advocacy group, known as Citizens for Responsibility and Ethics in Washington, or CREW. CREW  sued the Federal Election Commission  to force the agency to require the group Crossroads GPS to disclose its donors.

The Federal Election Commission has not yet indicated if the donor disclosure rule will be applied retroactively. Photo Credit: Unsplash


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HEALTH

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MAKING IT COUNT: 5 TIPS FOR CHOOSING A HEALTH PLAN

prescription drugs, so if you are looking for help covering the costs of your medications, choose either a Part D plan or a Medicare Advantage plan with prescription coverage. Look for ways to save Ask about incentive-based wellness programs that reward you for living a healthier lifestyle. Some health plans offer incentives for their members to participate in activities that may help improve their health, such as completing a health assessment, visiting a gym, lowering their cholesterol, participating in a wellness-coaching or tobaccocessation program, or even just walking. Also, check to see if your plan includes 24/7 telehealth services. Telehealth services can be especially convenient for consultations on minor health issues. Often, telehealth is available to members of employer-sponsored, individual and Medicare Advantage plans. Don’t forget about additional benefits and features Open or annual enrollment is the ideal

SEPTEMBER 21 - 27, 2018 time to select benefit plans that can help protect you and your family from head to toe, so consider adding vision, dental and financial protection plans such as life, accident or critical illness coverage. For people on Medicare, many are surprised to find that Original Medicare doesn’t cover most dental, vision and hearing services. But many Medicare Advantage plans do and often include perks like gym memberships or discounts on hearing aids. Learn the lingo Do you have a full understanding of health care terms, such as premium, deductible, coinsurance and out-ofpocket maximum? If not, there are resources online, including UnitedHealth Group’s Just Plain Clear Glossary  (in English, Spanish and Portuguese) to help you learn and understand health care terms. For help navigating open enrollment, visit  UHCOpenEnrollment.com  for more tips, articles and videos about health insurance and health care topics.

Photo Credit: BPT

BPT This fall millions will head to the polls to cast their vote in the mid-term elections, but they have another important choice to make as well: their health care coverage for 2019. People will have the opportunity to select or switch their health insurance plans for 2019 during open or annual enrollment. But unlike Election Day, the dates to keep in mind aren’t the same for everyone and vary depending on your situation: • For the more than 175 million Americans  with employer-provided coverage, many companies set aside a two-week period between September and December when employees can select health benefits for the following year. • For the more than 60 million people enrolled in Medicare, Medicare Annual Enrollment runs from Oct. 15 to Dec. 7 each year. • Health insurance marketplace or individual state exchange open enrollment runs from Nov. 1 to Dec. 15. For most people, changes made during this time will take effect Jan. 1, 2019. Choosing health benefits can feel stressful, but it doesn’t have to be.

Rebecca Madsen, chief consumer officer of UnitedHealthcare, shares five tips to help make the process easier and ensure you are choosing the right option for you: Review your options Take the time to explore your options and understand the benefits and costs of each plan so you can find the coverage that works best for you. Beyond the monthly premium, you also should understand what out-of-pocket costs, including the deductible, copays and coinsurance, you may be responsible for. Also, consider any changes to your health over the last year or if you have any major health events planned for 2019 — such as having a baby or surgery — to determine if your current coverage still fits your needs. Prevent financial surprises Before you select a plan, check if your doctor is in your health plan’s care provider network. Visiting doctors that are in-network is one way to help keep your costs lower. If you select a plan that would make your visit to a doctor or hospital outside the network, make sure you understand the costs. Also, see if your medications are covered by the plan. Even if you don’t expect to change plans, it’s important to make sure your drugs will still be covered in 2019. People with Medicare should remember that Original Medicare doesn’t cover

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RECIPE

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SEPTEMBER 21 - 27 2018

7

ES FÁCIL CELEBRAR NUESTRA HERENCIA It's Easy to Celebrate Our Hispanic Heritage When You Make It With Real Milk HISPANA CON LECHE DE VACA Por generaciones la leche ha sido un alimento básico en nuestros hogares; celebra este Mes de la Herencia Hispana con una receta original de la Chef Lorena García: arepas de leche y queso

los meses? Visita Fuertesconleche. com  para que te inspires con más recetas y consejos de los expertos. AREPAS DE LECHE Y QUESO DE LA CHEF LORENA Rinde 6 porciones • 1 taza de leche • ½ taza de agua • 1 ½ tazas de harina de maíz precocida  • 1 cucharada de aceite vegetal  • 2 cucharaditas de sal kosher  • ½ taza de queso blanco, rallado En un recipiente, mezcla la harina precocida y la sal. Photo Credit: PR-Newswire

PR-Newswire Las tradiciones hispanas se transmiten de generación en generación a través de nuestro legado, nuestras tradiciones y, lo más importante, nuestra deliciosa cocina. Como mamás latinas, dar comidas nutritivas a nuestros niños y a nuestra familia es la manera de mostrarles nuestro amor. La leche siempre ha estado presente; nuestras madres nos la dieron, igual que sus madres a ellas. La leche de vaca es una manera simple y sustanciosa de ayudar a los niños a obtener una alimentación balanceada que les ayude a crecer fuertes. Una aliada de las mamás por su sabor y valor nutricional, ya sea servida en un vaso o como ingrediente en tus recetas favoritas, puedes contar con la leche y sus 9 nutrientes esenciales como proteína, calcio, vitamina D y potasio. La Chef Lorena García pone un poco de sabor de aquí y de allá para celebrar la herencia hispana en todas sus recetas. ¡Uno de sus ingredientes favoritos es la leche! Prueba el sabor de Venezuela con estas deliciosas arepas de leche y queso. ¿Necesitas más ideas para celebrar tu herencia hispana este y todos

Milk has been a staple in the Hispanic household for generations; celebrate this Hispanic Heritage Month with our Chef Lorena Garcia original recipe, Arepas de Leche y Queso PR-Newswire

• 1 tablespoon vegetable oil • 2 teaspoons kosher salt

Hispanic traditions are passed down through our heritage and customs and most importantly, our delicious cuisine. As a Latina mom, serving nutritious meals for our kids and family is how we show them love. Milk has always been there; our moms gave it to us and their moms gave it to them.  Cow's milk is a simple, wholesome way to help kids get balanced nutrition to help them grow up strong. As a mom's trusted ally in taste and nutrition, whether served in a glass or included in favorite recipes, you can count on its 9 essential nutrients like protein, calcium, vitamin D and potassium. Chef Lorena Garcia takes a little spice from here and there to celebrate Hispanic heritage through all of her dishes. One of her favorite ingredients is Milk! Get a taste of Venezuela with these delicious arepas de leche y queso.

En otro recipiente, mezcla la leche, el agua y el queso fresco. Añade lentamente la mezcla de la harina, revolviéndola hasta que esté bien unida. Al principio la masa estará suelta, pero poco a poco la harina irá absorbiendo el líquido.

Need more ways to celebrate your heritage this month and every month? Visit Fuertesconleche. com for recipe inspiration and tips from experts.

Comienza a amasar la masa en el recipiente, y una vez que esté suave y no se pegue en tus manos, después de aproximadamente 5 minutos, la masa estará lista para darle forma. (Si durante el amasado, la masa luce muy dura y se rompe, agrega algunas cucharadas de agua; si es demasiado pegajosa, agrega un poco más de harina).

• 1 cup milk

CHEF LORENA'S AREPAS DE LECHE Y QUESO Yield: 6 portions

• 1⁄2 cup water • 1 1⁄2 cups of precooked corn flour

• 1⁄2 cup queso blanco (white cheese), shredded In a mixing bowl whisk together the precooked corn flour and salt. In another mixing bowl , add milk, water and queso fresco. Slowly add the flour mixture, stirring until well combined. The dough will be loose at first, but the flour will absorb the liquid. Start to knead the dough in the bowl, and once it becomes soft and does not stick to your hands, after about 5 minutes, the dough is ready to be shaped. (If while kneading, the dough seems too stiff and breaks apart, add a few tablespoons of water; if it is too sticky, add a little more flour). Divide the dough into equal size balls, and flatten each between your palms into patties about 1/2 – inch thick. Heat the vegetable oil in a large nonstick skillet or flat top on medium-low heat. Add the arepas in batches (if your cooking surface is small). The arepas should sizzle as they hit the skillet. Cook the arepas until they're golden and have a nice crust, 6 to 8 minutes. Flip them and brown the other side for an additional 6 to 8 minutes. Then cover the arepas and continue to steam them for another 5 minutes. Serve with a café con leche!

Divide la masa en bolas del mismo tamaño y aplana cada una con la palma de la mano, en piezas de alrededor de ½ pulgada de grosor. Calienta el aceite vegetal en una sartén antiadherente grande o en una superficie plana a fuego mediano a bajo. Agrega las arepas en tandas (si la superficie de cocción es pequeña). Las arepas deben chisporrotear al tocar la sartén. Cocina las arepas hasta que estén doradas y tengan una buena corteza, de 6 a 8 minutos. Voltéalas y dora el otro lado durante otros 6 a 8 minutos. Luego cubre las arepas y déjalas hervir otros 5 minutos. ¡Disfrútalas con un café con leche!

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COMMUNITY

EL OBSERVADOR | www.el-observador.com

SEPTEMBER 21 - 27, 2018

GOVERNOR SIGNS LANDMARK PATIENT’S RIGHT TO LOS LUPEÑOS DE SAN JOSÉ 50TH ANNIVERSARY SEASON OPENER KNOW ACT BY SENATOR JERRY HILL and Ramón Morones whose dream was to create a SB 1448 Makes California the First State to Require Doctors to Notify Patients If Placed on Probation for Serious Misconduct Involving Patient Harm

Cashion Culture Legacy

SAN JOSE, CA – The Cashion Cultural Legacy presents renowned Mexican folk dance company Los Lupeños de San José in TRIBUTO, their 50th Anniversary Season kick-off concert at the Mexican Heritage Plaza Theater on September 29th and 30th. TRIBUTO is a full dance concert production that pays homage to six master instructors and choreographers that impacted its repertoire over the last 5 decades. Los Lupeños is directed by choreographer Samuel Cortez and also features live musical accompaniment. Upcoming events in their 50th Anniversary Season are Tardeada VIII (April 7, 2019), ¡Gracias! (May 5, 2019) and GALA (September 28 & 29, 2019).

Photo Credit: Unsplash

SACRAMENTO – Governor Jerry Brown on Wednesday September 19 signed Senate Bill 1448, the Patient’s Right to Know Act, which makes California the first state to require doctors who are placed on probation for serious misconduct involving patient harm to notify their clients. “It’s a great day for Californians and the movement to increase consumer protections for patients and bring greater transparency to patient-doctor interactions,” said state Senator Jerry Hill, D-San Mateo and Santa Clara Counties. “Patients have the right to be notified of their doctor’s status so they can make informed decisions about their care.” “This legislation owes its success to all the brave survivors who have testified about their traumatic and deeply personal experiences in the past three years,” Senator Hill said. “They include mothers, grandmothers, former students, star athletes, a prosecutor and other professionals who shared their stories with lawmakers to persuade the Legislature to lift the veil of secrecy that has protected bad actors.” SB 1448, The Patient’s Right to Know Act, coauthored by Assemblymember Evan Low, D-Silicon Valley, requires physicians who are disciplined by their regulatory board for the following four categories of misconduct to notify their patients prior to their visit: • Sexual misconduct with a patient • Drug abuse that can harm patients • Criminal conviction involving harm to patients • Inappropriate prescribing resulting in

About Los Lupeños de San José (loslupenos.org)

patient harm and five or more years of probation.

Los Lupeños de San José is a Mexican folk dance company founded in 1969 by Susan Cashion, PhD

folklórico group in California with a strong dance foundation and an emphasis on tradition that would rival companies in México. Los Lupeños quickly became an institution in San José and elsewhere as opportunities to share their celebrated dance suites arose all over the United States as well as in México, England, and Ireland. Los Lupeños and Los Lupeños Juvenil, its youth ensemble, are both led by Artistic Director Samuel Cortez, originally from Celaya, Guanajuato, México. Cortez is an award-winning choreographer who studied under master instructors and researchers in Mexico. About Cashion Cultural Legacy (cashionculturallegacy.org) The Cashion Cultural Legacy is a 501(3)(c) non-profit arts organization whose mission is to sustain the preservation, presentation, and education of Mexican folk culture through dance. Founded in 1996 by the late Dr. Susan V. Cashion, the Cashion Cultural Legacy accomplishes its mission by operating Los Lupeños de San José and Los Lupeños Juvenil (professional Mexican folk dance companies), offering accessible classes to the community via Los Lupeños Academy in collaboration with the School of Arts and Culture @MHP, operating an annual artist exchange of dancers, directors, and choreographers between California and Mexico, and researching and documenting the art form. Photo Credit: Cashion Culture Legacy

In addition to physicians, SB 1448 applies to surgeons, osteopaths, naturopathic doctors, chiropractors, podiatrists and acupuncturists who are placed on administrative probation by regulators on or after July 1, 2019. Currently, doctors are legally obligated to notify their insurer and their hospital or clinic about their probation status, but patients receive no notice. They are able to look up their physician’s status online, provided they have access to a computer and the internet and are aware that such information is public. SB 1448 ensures that consumers are fully informed if their doctor is on probation for cases of serious professional misconduct that involved patient harm or potential patient harm. The Legislature passed SB 1448 on August 31 in the final hours of the 2017-18 session. The votes by both houses capped three years of legislative efforts by Senator Hill, patient safety advocates and survivors of doctors’ abuse to change state law to require that patients are notified if their doctors are placed on probation. The legislative push gained new momentum this year when star athletes whose testimony helped bring disgraced sports doctor and sexual predator Larry Nassar to justice lent their support to SB 1448. “As the testimony of survivors showed, leaving patients in the dark about this critical information makes them vulnerable to abuse,” Senator Hill said. The new law takes effect January 1.

SUNDAY- 9:30AM

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Comunidad Del Valle Con: Damian Trujillo

LOS LUPEÑOS DE SAN JOSE FIESTA DE "TRIBUTO" SEPT. 29-30 MEXICAN HERITAGE PLAZA WWW.LOSLUPENOS.ORG LOS TIGRES DEL NORTE Y ALEJANDRO FERNANDEZ SEPT. 21 SAP CENTER, SAN JOSE


SEPTEMBER 21 - 27 2018

EL OBSERVADOR | www.el-observador.com

MAPS, ART HIGHLIGHT LIVES OF MISSING, MURDERED INDIGENOUS WOMEN

A cartographer designed maps dedicated to missing and killed Native women across North America. Photo Credit: Annita Lucchesi

Soundbite Services WASHINGTON – Murder rates for Native American women in some communities are 10 times that of the national average. But two projects are revealing the other half of this story by taking a deeper look into the lives of these missing and murdered women across North America.  Annita Lucchesi, a doctoral student at the University of Lethbridge in Alberta, began the  Missing and Murdered Indigenous Women Database  when she found accurate numbers of these cases didn't exist.  But the project isn't just a collection of statistics. There's also a workshop component where people affected by this issue get a chance to create maps telling their stories. "For indigenous peoples, our stories are already inherently tied to the land, so it's a natural jump to tell our stories using maps," Lucchesi stresses. As of April, there are 2,500 cases in the database. Lucchesi says it's one of the most comprehensive and thorough collections, stretching back to 1900 in both the United States and Canada.  She says it's been used by a variety of people, including policymakers, law enforcement officers and coroners' offices. Siblings Ivan and Ivy MacDonald directed a short documentary called "When They Were Here" on missing and

murdered indigenous women. The film focuses on the MacDonalds' cousin, who was kidnapped and murdered on the Blackfeet Indian Reservation in the 1980s when she was seven.  Ivan MacDonald says statistics typically legitimize this crisis for non-Native people and policymakers, but it's something he and other Native Americans live with every day. "I come from a very academic background so my first idea was to write an academic journal or an article something, but I'm like the people who are going to need to see this documentary aren't going to get it from a journal or anything like that,” he states. “And so we thought, what if we make a quick short?" Ivy MacDonald says at screenings of their film, every Native American person in the audience told them about people they knew who had gone missing or been murdered. And she lives with this fear personally, wondering if she will be next. "Being a young Native woman, it's my reality, it's my everyday life,” she states. “I can't not think about it because, you know, I could go missing. I could be murdered."

NATIONAL

Study Finds No Threat in Transgender Bathroom Access

A study found no increase in criminal incidents in public restrooms from gender nondiscrimination laws. Photo Credit: evitaochel/Pixabay

Andrea Sears Public News Ser vice BOSTON – A study released Wednesday found including gender identity in nondiscrimination laws does not increase privacy or safety violations in public bathrooms, locker rooms or changing rooms. The study, conducted in Massachusetts by the Williams Institute, compared localities of similar size with and without gender inclusive ordinances. A voter referendum on the ballot this November gives voters the choice of upholding or overturning the 2016 state law allowing transgender people to use public facilities that match their gender identities. According to Amira Hasenbush, lead author of the report, those who would overturn the law maintain that it makes women and children vulnerable in public restrooms. "The main finding was that the laws did not have an impact, and that

those kinds of incidents, though they do occur, are extremely rare," she points out. Supporters of the nondiscrimination law point out that transgender people are much more likely to be the victims of verbal and physical assault based solely on their gender identity. Hasenbush notes that the study was started before the statewide nondiscrimination law was passed, but similar laws covering public accommodations were on the books in many cities and towns. "Obviously, people should know if these laws are creating some sort of safety or privacy violation, and by doing this research before the law passed, we were able to see that there was no risk of the laws having any impact in one way or another," she states. Hasenbush says the study shows that such laws coving public accommodations provide necessar y protections for transgender people while maintaining safety and privacy for ever yone.

Legislation is being proposed across the country to address this issue. U.S. Sen. Heidi Heitkamp of North Dakota introduced  Savanna's Act  last year, which would make national crime databases more accessible to tribes and require the U.S. Justice Department to create a standard protocol for investigating these cases.

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SEPTEMBER 21 - 27 2018

LA MAYOR PUSHES NATIONWIDE CONVERSION OF CITIES’ FLEETS TO ELECTRIC VEHICLES

As municipal fleets across the state transition to zero-emission vehicles, pollution from thousands of cars, trucks and buses will be eliminated. Photo Credit: TonytheTigersSon/Twenty20

Suzanne Potter California News Service SAN FRANCISCO - Six California cities plus Los Angeles County are moving forward with a nationwide plan to transition their fleets to zero-emission vehicles - an announcement made in conjunction with the Global Climate Action Summit in San Francisco. The Climate Mayors' group includes Berkeley, Chula Vista, Long Beach, San Diego, Santa Monica and LA. Lauren Faber O'Connor, chief sustainability officer with LA Mayor Eric Garcetti's office, said the city is making all of its expertise available in a new one-stopshop online portal at DriveEVfleets.org.

"That means the cars themselves, the charging infrastructure, and all of the information and technical and planning resources that one needs in order to map out that transition for any fleet," O'Connor said. The Climate Mayors are pledging to fight climate change and improve air quality and in so doing, meet the targets set by the Paris Agreement, despite the decision by the Trump administration to withdraw from the treaty. Helen Clarkson is CEO of the Climate Group, which is leading a larger, global effort to eliminate tailpipe pollution and transition to clean electric vehicles. She said so far, 26 countries, regions, major cities and businesses have committed to 100 percent zero emission vehicles. They

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represent a population of around 120 million people.

they're going to start the endgame of the combustion engine," Clarkson said.

"And when you aggregate that, put it all together, you really get a strong market signal to the automotive companies to say that this is what your customers want and to ask them to start signaling when

Clarkson noted the initiative will lead to a large network of electric vehicle charging stations - which will encourage more consumers to start buying zero-emission cars and trucks.


12

CLASSIFIEDS / LEGALS

BUSCAMOS TÉCNICOS DE LIMPIEZA PARA ESCAPES DE COCINA COMERCIAL

Full-Time Position: We are seeking a Delivery Driver Associate to join our Trade Supplies Team in Hayward, California. Opportunity for growth at a rapidly expanding company. Responsibilities and Duties • Full time 40 Hour (Early morning to Afternoon Shift – 8+ hours a day). • Must be able to work overtime daily until job is completed. • Must be able to stand for periods at a time. • Must hold a driver's license in good standing (Class C). • Knowledge of how to drive a 26 Ft. Truck safely. • Must know how to operate an electric jack and liftgate. • Must be able to lift up to 100 lbs. pounds, move 50 lbs. repetitively. • Ability to work with tight deadlines and meet new and changing demands. • Ability to identify the vision and produce goals with realistic plans to achieve them. • Excellent communication and interpersonal skills necessary to provide customer service. • Experience in a food handling • Knowledge of commercial truck safety (chucking tires at S/R docks, braking while driving heavy loads, etc) • Available to work during weekends and holiday * Competitive pay * Medical, Dental, and Vision Healthcare * 401k option * Paid Holidays, Vacation and Sick Education/Experience: High school or G.E.D preferred; must be a minimum of 21 years of age and possess and maintain a safe driving record and 1-2 years related experience and/or training; or equivalent combination of education and experience.

Atlantis Glass Inc looking for workers to install shower doors & mirrors. Requires to understand and speak English. Also, helper needed. Call between 9:30-4:30 Monday-Friday for an appointment 408-441-1447 Atlantis Glass Inc busca trabajadores para instalar puertas y espejos para duchas. Se requiere entender y hablar inglés. Tambien se necesita ayudante. Llame de lunes a viernes entre las 9:30-4:30 para una cita 408-441-1447 FICTITIOUS BUSINESS NAME STATEMENT NO. 646405 The following person(s) is (are) doing business as: PROFESSIONAL POLICE PRODUCTS, 1177 Branham Lane #109, San Jose CA, 95118, Santa Clara County. This business is owned by a: Married Couple. The name and residence address of the registrant(s) is (are): Jeff B Graves, Lynn T Vo, 1177 Branham Lane

SEPTEMBER 21 - 27, 2018

#109, San Jose CA, 95118. The registrant began transacting business under the fictitious business name(s) listed above on: N/A. This filing is a first filing. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Jeff B. Graves This statement was filed with the Co. Clerk

Se necesitan de tiempo completo y medio tiempo. Español e Inglés OK – se entrenará – preferimos un buen historial de conducir. Los horarios varían de sábado a jueves. Turnos de dia y de noche disponibles. Seguro médico y vacaciones para empleados de tiempo completo. Apliqué en persona de lunes a jueves de 9:00 a.m. a 1:00 p.m en 775B Mabury Road, San José o llamé a la oficina al (408) 993-0816 y deje un mensaje a Hipólito o Marcos. South San Jose Room for share with full bath and a living space, separate entrance, include water, electric, and internet, look for one person, one car $950 monthly Call 408-256-8300 Recorder of Santa Clara County on 9/13/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Nina Khamphilath, Deputy File No. FBN 646405 September 21, 28; October 5, 12, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 646445 The following person(s) is (are) doing business as: CAR DETAIL USA, 368 Los Encinos Ct, San Jose CA, 95134, Santa Clara County. This business is owned by an: Individual. The name and residence address of the registrant(s) is (are): Helber Rengifo, 368 Los Encinos Ct, San Jose

CA, 95134. The registrant began transacting business under the fictitious business name(s) listed above on: N/A. This filing is a first filing. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Helber Rengifo This statement was filed with the Co. Clerk Recorder of Santa Clara County on 9/14/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Sandy Chanthasy, Deputy File No. FBN 646445 September 21, 28; October 5, 12, 2018

Aviso de Preparación para un Reporte de Impacto Ambiental y Reunión del Alcance sobre el proyectó Valley Link. Que: El Tri-Valley Regional Rail Authority (Autoridad) propone preparar un Reporte de Impacto Ambiental (EIR) en conformidad con los requisitos de la Ley de Calidad Ambiental de California (CEQA). El propósito del EIR es evaluar problemas ambientales asociados con los mejoramientos propuestos por el proyecto Valley Link. La Autoridad servirá como la agencia principal bajo CEQA para el EIR. El propósito de este Aviso de Preparación es notificar agencias, organizaciones, y individuos que la Autoridad tiene la intención de preparar el EIR y pedir opiniones sobre el alcance del análisis ambiental que se realizara. De agencias públicas, aceptaremos comentarios sobre el alcance y el contexto de información ambiental que pertenece a las responsabilidades estatuarias de cada agencia con respecto al proyecto propuesto. También estamos pidiendo a individuos o organizaciones interesados que opinen sobre el alcance del documento ambiental y los alternativos. Los mejoramientos del proyecto serán analizados al nivel de detalle de ingeniería preliminar. Los mejoramientos de programación serán analizados al nivel programático. El nivel de detalle del proyecto es conceptual porque solo ingeniería conceptual se ha completado. Mejoramientos del proyecto proveerá servicio ferroviario desde la existente estación Dublin/Pleasanton hasta la planeada estación ACE North Lathrop. La alineación será dentro de I-580 en Dublin, Pleasanton, y Livermore luego sigue el corredor de transportación del condado de Alameda sobre los cerros de Altamont donde pasara por Tracy a Lathrop sobre o lado de las existente vías del ferrocarril. Mejoramientos del proyecto incluye la construcción de una nueva plataforma de conexión en la existente estación de BART Dublin/Pleasanton además de instalaciones de peatones y estacionamientos. Otras estaciones planeadas como Isabel, Greenville, Mountain House/West Tracy, Downtown Tracy, River Islands, y North Lathrop incluye mejorar las existentes vías de ferrocarril además de instalaciones de peatón y estacionamiento. Mejoramientos de programación incluye proveer nuevas plataformas, estacionamientos, instalaciones de peatón, y otros mejoramientos en las nuevas estaciones de relleno en las calles South Front, Grant Line, y Ellis. La completa NOP provea una descripción más detallada del proyecto puede ser vista en línea en www.valleylinkrail.com . Potenciales efectos ambientales: La agencia principal ha determinado inicialmente que los siguientes temas serán incluidos para evaluación en el EIR: Estéticas, Recursos Agrícolas, Calidad de Aire, Recursos Biológicos, Recursos Culturales, Energía, Geología y Tierra, Gases de Efecto Invernadero, Materiales Peligrosos, Hidrología y Calidad de Agua, Uso de Terreno y Planificación, Ruido y Vibración, Populación y Alojamiento, Servicios Públicos, Recreación, Seguridad, Transportación y Trafico, Utilidades y Sistemas de Servicio. El EIR considerara impactos permanentes e impactos temporarios debidos al tiempo de construcción. El EIR también incluyera un análisis de impacto cumulativo de los impactos del proyecto en combinación con otros proyectos de ferrocarril planeados, mejoramientos de transportación, planes de uso terreno y proyectos en varias ciudades a largo del corredor del proyecto. Según por el requisito de CEQA, el EIR considerara alternativas razonables además del proyecto propuesto. La Autoridad pide comentarios de agencias, accionistas, y el público sobre los efectos ambientales y alternativas potenciales que serán analizados el en EIR. Reuniones del Alcance: La Autoridad llevara a cabo reuniones públicas sobre el alcance para ofrecer una oportunidad a la agencia principal de explicar el proyecto y darle a agencia interesadas, organizaciones, e individuos una oportunidad adicional de comentar sobre el alcance y el contendió del EIR. Reuniones públicas sobre el alcance se llevaran a cabo en las siguientes fechas: Martes: 2 de Octubre del 2018 de las 6:00-8:00p.m. Casa Abierta Robert Livermore Community Center - 4444 East Livermore Avenue, Livermore, CA Miércoles: 3 de Octubre del 2018 de las 6:00-8:00p.m. Casa Abierta Tracy City Hall Lobby – 333 Civic Center Plaza, Tracy, CA Comentarios del Alcance: respuestas y cometarios escritos sobre el alcance del análisis ambiental del proyecto Valley Link serán aceptadas de Jueves 13 de Septiembre del 2018 hasta el 15 de Octubre del 2018 a las 5:00 p.m. Favor de mandar comentarios escritos a: Correo Electrónico: info@valleylinkrail.com Correo Postal: Tri-Valley – San Joaquin Valley Regional Rail Authority Attn: Valley Link Project 1362 Rutan Ct #100 Livermore, Ca 94551

ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV334754 Superior Court of California, County of Santa Clara-In the matter of the application of: Noehemi Teodora Rodriguez Mercado. Petitioner(s) Nohemi Teodora Rodriguez Mercado has filed a petition for Change of

Name with the clerk of this court for a decree changing names as follows: a. Nohemi Teodora Rodriguez Mercado to Nohemi Ruvalcaba Rodriguez. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name

should not be granted on 1/22/2019 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the

county of Santa Clara. September 19, 2018 Rise Jones Pichon Judge of the Superior Court September 21, 28; October 5, 12, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV334522 Superior Court of Cali-


EL OBSERVADOR | www.el-observador.com

SEPTEMBER 21 - 27 2018 fornia, County of Santa Clara-In the matter of the application of: Maria D. Diaz. Petitioner(s) Maria D. Diaz has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Maria Del Rosario Diaz Barrera aka Maria Del R. Diaz aka Maria Del Rosario Barrera aka Maria Del Rosario Diaz to Maria Del Rosario Diaz. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 1/15/2019 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. September 14, 2018 Rise Jones Pichon Judge of the Superior Court September 21, 28; October 5, 12, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV328785 Superior Court of California, County of Santa Clara-In the matter of the application of: Elizabeth Perez. Petitioner(s) Elizabeth Perez has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Elizabeth Perez to Elizabeth Perez Hernandez. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/18/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy

of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. September 04, 2018 Rise Jones Pichon Judge of the Superior Court September 21, 28; October 5, 12, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV334768 Superior Court of California, County of Santa Clara-In the matter of the application of: Annette Nyquist. Petitioner(s) Annette Nyquist has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Anaya Marie Rodriguez Buenrostro to Anaya Marie Nyquist b. Josefina Anita Rodriguez Buenrostro to Josefina Anita Nyquist. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 1/22/2019 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. September 19, 2018 Rise Jones Pichon Judge of the Superior Court September 21, 28; October 5, 12, 2018 Notice of Petition to Administer Estate of  Adelfa M. Naranjo No.18PR184222 A Petition for Probate has been filed by Eudelia Gonzalez in the Supe-

rior Court of California, County of Santa Clara. The Petition for Probate requests that Eudelia Gonzalez be appointed as personal representative to administer the estate of the decedent, Adelfa M. Naranjo. The petition requests the decedent’s will and codicils, if any, be admitted to probate. The will and any codicils are available for examination in the file kept by the court.   A hearing on the petition will be held in this court as follows: 11/05/2018 at 9:00am, Dept. 12, located at 191 North First Street, San Jose, CA 95113.  If you object to the granting of this petition, you should appear at the hearing and state your objections or file written objections with the court before the hearing. Your appearance may be in person or by your attorney. If you are a creditor or contingent creditor of the decedent, you must file your claim with the court and mail a copy to the personal representative appointed by the court within the later of either: 1) four months from the date of first issuance of letters to a general personal representative as defined in section 58(b) of the California Probate Code, or 2) 60 days from the date of mailing or personal delivery to you of a notice under section 9052 of the California Probate Code. Other California statutes and legal authority may affect your rights as a creditor. You may want to consult with an attorney knowledgeable in California law. You may examine the file kept by the court. If you are a person interested in the estate, you may file with the court a Request for Special Notice (form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as provided in Probate Code section 1250. A Request for Special Notice form is available from the court clerk.   Attorney for Petitioner: 

Domenico Scire 37 East Hedding St San Jose, CA 95112  (408)295-5555  September 21, 28; October 5, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 646380 The following person(s) is (are) doing business as: 1. COLLABORATIVE VIEWS 2. OUR SERENITY CLEANING 3. OUR SERENITY DECOR 4. OUR SERENITY GARDEN 5. OUR SERENITY HOME, 1030 E El Camino Real #170, Sunnyvale CA, 94087, Santa Clara County. This business is owned by a: Corporation. The name and residence address of the registrant(s) is (are): Our Serenity Inc., 1030 East El Camino Real #170, Sunnyvale CA, 94087. The registrant began transacting business under the fictitious business name(s) listed above on: 03/08/2013. This filing is a refile [Change(s) in facts form previous filing] of previous file #: FBN645087. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Bret Corsiglia Our Serenity, Inc. Chief Executive Officer Article/Registration#: C3551373 Above entity was formed in the state of CA This statement was filed with the Co. Clerk Recorder of Santa Clara County on 9/13/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Venessa Reed, Deputy File No. FBN 646380 September 14, 21, 28; October 5, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 645817 The following person(s) is (are) doing business as: D.A.A CONCRETE PUMPING, 472 N 10th Street Unit B, San Jose CA, 95112, Santa Clara

County. This business is owned by an: Individual. The name and residence address of the registrant(s) is (are): Erika Palomares, 472 N 10th Street Unit B, San Jose CA, 95112. The registrant began transacting business under the fictitious business name(s) listed above on: 08/28/2018. This filing is a first filing. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Erika Palomares This statement was filed with the Co. Clerk Recorder of Santa Clara County on 8/28/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Mike Louie, Deputy File No. FBN 645817 September 14, 21, 28; October 5, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 646124 The following person(s) is (are) doing business as: MONDAVE REAL ESTATE, 3422 Suncrest Ave, San Jose CA, 95132, Santa Clara County. This business is owned by a: Corporation. The name and residence address of the registrant(s) is (are): Versant Business Team Inc., 3422 Suncrest Ave, San Jose CA, 95132. The registrant began transacting business under the fictitious business name(s) listed above on: 03/02/2007. This filing is a first filing. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Charles Mondave Versant Business Team Inc. CEO Article/Registration#: 2972129 Above entity was formed in the state of CA This statement was filed with the Co. Clerk

Recorder of Santa Clara County on 9/06/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Venessa Reed, Deputy File No. FBN 646124 September 14, 21, 28; October 5, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 645838 The following person(s) is (are) doing business as: COSMIC COFFEE COMPANY & IMAGINE IT BAKERY, 1920 Lafayette St Unit G, Santa Clara CA, 95050, Santa Clara County. This business is owned by a: Limited Liability Company. The name and residence address of the registrant(s) is (are): Cosmic Coffee CO LLC, 1920 Lafayette St Unit G, Santa Clara CA, 95050. The registrant began transacting business under the fictitious business name(s) listed above on: 03/01/2012. This filing is a refile [Change(s) in facts form previous filing] of previous file #: FBN562732. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Jolynn Spinelli Cosmic Coffee CO LLC Owner Article/Registration#: 201207310072 Above entity was formed in the state of CA This statement was filed with the Co. Clerk Recorder of Santa Clara County on 8/28/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Sandy Chanthasy, Deputy File No. FBN 645838 September 14, 21, 28; October 5, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV334133 Superior Court of California, County of Santa Clara-In the matter of the application of: Seung Hwan Hwan

CLASSIFIEDS / LEGALS Na. Petitioner(s) Seung Hwan Hwan Na has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Seung Hwan Hwan Na to David Seunghwan Na. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 1/08/2019 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. September 10, 2018 Rise Jones Pichon Judge of the Superior Court September 14, 21, 28; October 5, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV334126 Superior Court of California, County of Santa Clara-In the matter of the application of: Mohammadamin Rasoulian. Petitioner(s) Mohammadamin Rasoulian has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Mohammadamin Rasoulian to Amin Rasoulian. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 1/08/2019 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition

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in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. September 10, 2018 Rise Jones Pichon Judge of the Superior Court September 14, 21, 28; October 5, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333941 Superior Court of California, County of Santa Clara-In the matter of the application of: Han Wook Cho and Se Young Song. Petitioner(s) Han Wook Cho and Se Young Song has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Moonkeun Cho to Steve Moonkeun Cho. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 1/08/2019 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. September 5, 2018 Rise Jones Pichon Judge of the Superior Court September 14, 21, 28; October 5, 2018 AMENDED ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV326407 Superior Court of California, County of Santa Clara-In the matter of the application of: Kim and Henry Nguyen. Petitioner(s) Kim and Henry Nguyen has filed a petition for Change of Name with the clerk of this court for a decree


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CLASSIFIEDS / LEGALS

changing names as follows: a. Cathy Minh Nguyen to Dorothy Minh Nguyen. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/16/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. September 6, 2018 Rise Jones Pichon Judge of the Superior Court September 14, 21, 28; October 5, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333912 Superior Court of California, County of Santa Clara-In the matter of the application of: Chang Jung Li. Petitioner(s) Chang Jung Li has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Chang Jung Li to Chang Jung Lee. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 1/08/2019 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. September 4, 2018 Rise Jones Pichon Judge of the Superior

Court September 14, 21, 28; October 5, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333909 Superior Court of California, County of Santa Clara-In the matter of the application of: Adriana Vargas In Proper. Petitioner(s) Adriana Alonso In Proper has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Jayden Jair AlonsoVargas to Jayden Jair Vargas b. Laura Sophia Vargas Alonso to Laura Sophia Vargas. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 1/08/2019 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. September 4, 2018 Rise Jones Pichon Judge of the Superior Court September 14, 21, 28; October 5, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV330296 Superior Court of California, County of Santa Clara-In the matter of the application of: Terria Lee Cooper. Petitioner(s) Terria Lee has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Terria Lee Cooper to Terria Lee. THE COURT ORDERS that all persons interested in this matter appear before

EL OBSERVADOR | www.el-observador.com this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/09/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. June 27, 2018 Rise Jones Pichon Judge of the Superior Court September 14, 21, 28; October 5, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333292 Superior Court of California, County of Santa Clara-In the matter of the application of: Jeseeca Yadira Ruvalcaba Silva. Petitioner(s) Jeseeca Yadira Ruvalcaba Silva has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Jeseeca Yadira Ruvalcaba Silva to Jeseeca Yadira Silva. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/04/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 22, 2018 Rise Jones Pichon Judge of the Superior Court September 14, 21, 28; October 5, 2018

FICTITIOUS BUSINESS NAME STATEMENT NO. 645298 The following person(s) is (are) doing business as: DELATORRE & SONS, 2212 Summereve Ct, San Jose CA, 95122, Santa Clara County. This business is owned by an: Individual. The name and residence address of the registrant(s) is (are): Margarita E De La Torre, 2212 Summereve Ct, San Jose CA, 95122. The registrant began transacting business under the fictitious business name(s) listed above on: N/A. This filing is a first filing. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ De La Torre, Margarita E. This statement was filed with the Co. Clerk Recorder of Santa Clara County on 8/13/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Tomas Santos, Deputy File No. FBN 645298 September 7, 14, 21, 28, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 645984 The following person(s) is (are) doing business as: DANCING YOGI, 303 Piercy Road, San Jose CA, 95138, Santa Clara County. This business is owned by a: Limited Liability Company. The name and residence address of the registrant(s) is (are): Yoga Shaala LLC, 303 Piercy Road, San Jose CA, 95138. The registrant began transacting business under the fictitious business name(s) listed above on: N/A. This filing is a first filing. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ S Srinivasan

Yoga Shaala LLC Owner Article/Registration#: 201622910453 Above entity was formed in the state of CA This statement was filed with the Co. Clerk Recorder of Santa Clara County on 8/31/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Mike Louie, Deputy File No. FBN 645984 September 7, 14, 21, 28, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 645794 The following person(s) is (are) doing business as: IDEAL HOME CLEANING SERVICE, 15805 Uvas Rd #E, Morgan Hill CA, 95037, Santa Clara County. This business is owned by an: Individual. The name and residence address of the registrant(s) is (are): Alexander Fedorov, 15805 Uvas Rd #E, Morgan Hill CA, 95037. The registrant began transacting business under the fictitious business name(s) listed above on: 8/27/2018. This filing is a first filing. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Alexander Fedorov This statement was filed with the Co. Clerk Recorder of Santa Clara County on 8/27/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Mike Louie, Deputy File No. FBN 645794 September 7, 14, 21, 28, 2018 FICTITIOUS BUSINESSNAME STATEMENT NO. 645986 The following person(s) is (are) doing business as: BIRDIE’S, 2784 Homestead Rd #388, Santa Clara CA, 95051, Santa Clara County. This business is owned by a: Limited Liability

Company. The name and residence address of the registrant(s) is (are): Phillip Bill LLC, 2784 Homestead Rd #388, Santa Clara CA, 95051. The registrant began transacting business under the fictitious business name(s) listed above on: 8/31/2018. This filing is a first filing. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Minh Phuoc Tran Phillip Bill LLC Managing Member Article/Registration#: 201805210357 Above entity was formed in the state of CA This statement was filed with the Co. Clerk Recorder of Santa Clara County on 8/31/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Nina Khamphilath, Deputy File No. FBN 645986 September 7, 14, 21, 28, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 645811 The following person(s) is (are) doing business as: MANDRO TEAHOUSE, 200 Serra Way Ste12, Milpitas CA, 95035, Santa Clara County. This business is owned by a: Limited liability company. The name and residence address of the registrant(s) is (are): Super 38 LLC, 725 Market St Apt 1206, Oakland CA, 94607. The registrant began transacting business under the fictitious business name(s) listed above on: N/A. This filing is a first filing. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Wanjun Liu Super 38 LLC Manager Article/Registration#: 201800510445 Above Entity was formed

SEPTEMBER 21 - 27, 2018 in the state of CA This statement was filed with the Co. Clerk Recorder of Santa Clara County on 8/27/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Sandy Chanthasy, Deputy File No. FBN 645811 September 7, 14, 21, 28, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333562 Superior Court of California, County of Santa Clara-In the matter of the application of: Elissa Espinoza. Petitioner(s) Elissa Espinoza has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Delphine Presley Sanchez to Delphine Presley Espinoza. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/11/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 27, 2018 Rise Jones Pichon Judge of the Superior Court September 7, 14, 21, 28, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV330808 Superior Court of California, County of Santa Clara-In the matter of the application of: Brenton Christopher Sterling. Petitioner(s) Brenton Christopher Sterling has filed a petition for Change of Name with the clerk of this court for a

decree changing names as follows: a. Brenton Christopher Sterling to Brenton Christopher Stewart. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/16/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 09, 2018 Rise Jones Pichon Judge of the Superior Court September 7, 14, 21, 28, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333798 Superior Court of California, County of Santa Clara-In the matter of the application of: Ari Josué Pimentel Ibarra. Petitioner(s) Ari Josué Pimentel Ibarra has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Ari Josué Pimentel Ibarra to Ari Josué Pulido Ibarra. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/18/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.


EL OBSERVADOR | www.el-observador.com

SEPTEMBER 21 - 27 2018 August 30, 2018 Rise Jones Pichon Judge of the Superior Court September 7, 14, 21, 28, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333648 Superior Court of California, County of Santa Clara-In the matter of the application of: CHANG, Yin Man. Petitioner(s) CHANG, Yin Man has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. CHANG, Yin Man to Sakura Uzzaman. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/11/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 28, 2018 Rise Jones Pichon Judge of the Superior Court September 7, 14, 21, 28, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333828 Superior Court of California, County of Santa Clara-In the matter of the application of: Kaylanie Jareli Lazaro Lopez. Petitioner(s) Karina Lopez Franco has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Kaylanie Jareli Lazaro Lopez to Kaylanie Yareli Lopez. THE COURT ORDERS that all persons interested in

this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/18/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 31, 2018 Rise Jones Pichon Judge of the Superior Court September 7, 14, 21, 28, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV331576 Superior Court of California, County of Santa Clara-In the matter of the application of: Eugene Miyashita. Petitioner(s) Eugene Miyashita has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Eugene Miyashita to Eugene Yamada. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/23/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 18, 2018 Rise Jones Pichon Judge of the Superior Court September 7, 14, 21, 28, 2018

AMENDED ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV328770 Superior Court of California, County of Santa Clara-In the matter of the application of: Narita Srithep. Petitioner(s) Narita Srithep has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Nefeli Athina Raftopoulos to Nefeli Srithep. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/11/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 27, 2018 Rise Jones Pichon Judge of the Superior Court September 7, 14, 21, 28, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333602 Superior Court of California, County of Santa Clara-In the matter of the application of: Luis Felipe Renteria Herrera (AKA: Jose Luis Herrera). Petitioner(s) Luis Felipe Renteria Herrera (AKA: Jose Luis Herrera) has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Luis Felipe Renteria Herrera (AKA: Jose Luis Herrera) to Luis Felipe Renteria Herrera. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show

cause, if any, why the petition for change of name should not be granted on 12/11/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 27, 2018 Rise Jones Pichon Judge of the Superior Court September 7, 14, 21, 28, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333800 Superior Court of California, County of Santa Clara-In the matter of the application of: Annica Cachuela. Petitioner(s) Anna Kathrina Casano has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Annica Cachuela to Annica Casano. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/18/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 30, 2018 Rise Jones Pichon Judge of the Superior Court September 7, 14, 21, 28, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 645860

The following person(s) is (are) doing business as: ROJAZ TILE, 2585 Alvin Ave #209, San Jose CA, 95121, Santa Clara County. This business is owned by an: Individual. The name and residence address of the registrant(s) is (are): Alejandro Carmona Trujillo, 2585 Alvin Ave #209, San Jose CA, 95121. The registrant began transacting business under the fictitious business name(s) listed above on: 11/12/2013. This filing is a refile [Change(s) in facts form previous filing] of previous file #: FBN584856. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) /s/ Alejandro Carmona Trujillo This statement was filed with the Co. Clerk Recorder of Santa Clara County on 8/29/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Nina Khamphilath, Deputy File No. FBN 645860 August 31; September 7, 14, 21, 2018 FICTITIOUS BUSINESS NAME STATEMENT NO. 645357 The following person(s) is (are) doing business as: LB DENTAL, 2147 Morrill Ave, San Jose CA, 95132, Santa Clara County. This business is owned by a: Corporation. The name and residence address of the registrant(s) is (are): Luz Baladad, D.M.D., Inc., 2147 Morrill Ave, San Jose CA, 95132. The registrant began transacting business under the fictitious business name(s) listed above on: 8/19/2013. This filing is a refile [Change(s) in facts form previous filing] of previous file #: FBN581817. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is

guilty of a crime.) /s/ Luz Baladad Luz N. Baladad, D.M.D., Inc. President Article/Registration#: 3612146 Above entity was formed in the state of CA This statement was filed with the Co. Clerk Recorder of Santa Clara County on 8/15/2018. Regina Alcomendras, County Clerk Recorder By: /s/ Tomas Santos, Deputy File No. FBN 645357 August 31; September 7, 14, 21, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV333461 Superior Court of California, County of Santa Clara-In the matter of the application of: Luqmaan Mustaafa Ibn Ali Ahmed. Petitioner(s) Luqmaan Mustaafa Ibn Ali Ahmed has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Luqmaan Mustaafa Ibn Ali Ahmed to Lucas Jordan Ocean. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/11/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 24, 2018 Rise Jones Pichon Judge of the Superior Court August 31; September 7, 14, 21, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV331152

CLASSIFIEDS / LEGALS Superior Court of California, County of Santa Clara-In the matter of the application of: Logan Jack Valencia. Petitioner(s) Logan Jack Valencia has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Logan Jack Valencia to Logan Jack Lambert. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/23/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 12, 2018 Rise Jones Pichon Judge of the Superior Court August 31; September 7, 14, 21, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV332982 Superior Court of California, County of Santa Clara-In the matter of the application of: Walter Thomas Fitzpatrick 3rd. Petitioner(s) Walter Thomas Fitzpatrick 3rd has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Walter Thomas Fitzpatrick 3rd to Shannon Thomas Fitzpatrick. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 11/27/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show

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cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 15, 2018 Rise Jones Pichon Judge of the Superior Court August 31; September 7, 14, 21, 2018 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 18CV328385 Superior Court of California, County of Santa Clara-In the matter of the application of: Silvino Albarran. Petitioner(s) Silvino Albarran has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Silvino Albarran Acacio to Silvino Albarran. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 12/11/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 28, 2018 Rise Jones Pichon Judge of the Superior Court August 31; September 7, 14, 21, 2018


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GREEN/SPORTS

EL OBSERVADOR | www.el-observador.com

SEPTEMBER 21 - 27, 2018

Are any environmental groups working SHARKS ACQUIRE TWO-TIME NORRIS TROPHYspecifically to increase access to WINNING ERIK KARLSSON FROM SENATORS nature and the outdoors? Prospect Forward Francis Perron Also Heads to San Jose Photo Credit: San Jose Sharks/sjsharks.com

San Jose Sharks Access Land and other groups want the government to make campground availability data freely available to increase access to public lands. Photo Credit: Roddy Scheer/roddyscheer.com Roddy Scheer & Doug Moss EarthTalk

No one doubts that time spent outdoors in nature is time well-spent, especially in this age of smartphones, tablets and laptops vying for our attention. Research consistently shows links between higher levels of health and well-being when people have access to parks, gardens, greenways and other natural areas. According to the Children & Nature Network, time spent in nature gives kids a wide range of benefits including reduced nearsightedness, increased Vitamin D levels, reduced risk of obesity, improved relationship skills, and reduced levels of stress, anger and aggression. And it’s not just kids who benefit. “Access to nature has been related to lower levels of mortality and illness, higher levels of outdoor physical activity, restoration from stress, a greater sense of wellbeing, and greater social capital,” reports the non-profit American Public Health Association. The group is working to convince public health practitioners and health professionals to step up efforts to get more Americans, young and old, off their screens and outside to experience the physical and emotional benefits of breathing fresh air and enjoying the sights and sounds of the natural world. Meanwhile, the Sierra Club launched its Nearby Nature campaign in 2017 to help build “a more equitable, just and inclusive movement by increasing access to the outdoors.” The program engages youth and communities to explore, enjoy and protect parks, waterways and natural spaces in and around urban areas. “Communities that have been historically underrepresented in the environmental movement are often the same communities that experience limited access to nature and face the greatest economic, social and personal insecurity today,” reports the Sierra Club. “Nearly two-thirds of the U.S. population does not have close-to-home access to nature, with the greatest disparities found in

low-income neighborhoods and communities of color.” Another way to get more of us outside is by making it easier to score a last-minute campsite. Alyssa Ravasio, founder of the start-up Hipcamp that links landowners looking for revenue streams with campers, teamed up with activists and outdoor gear makers in 2015 to launch the non-profit Access Land. The group lobbies for opening up real-time campground availability information so more of us can camp on our public lands without reserving six months in advance or winging it and risking that no  sites are available after driving for hours into relatively remote areas. Upwards of 50 organizations (Sierra Club, the American Alpine Institute, Outdoor Afro) and companies (REI, Mountainsmith, Huckberry) have signed on in support of Access Land’s push for “open data” on campground openings. “Open Data is important,” reports Access Land. “It's the reason we can access weather data on our phones, see bus timetables in Google Maps and search flights from all airlines in one place.” The group wants America’s public parks to be equally as accessible—and earlier this year celebrated when the federal government and the state of California committed to requiring open standards on their contracts with campground reservation vendors moving forward. On the heels of this success, Access Land is now stepping up efforts to convince statewide land management agencies in the nation’s other 49 states to follow suit and make their campground availability freely accessible to the public as well. CONTACTS: Children & Nature Network, childrenandnature.org; American Public Health Association, apha.org; Access Land, accessland. org; Nearby Nature, content.sierraclub.org/ ourwildamerica/nearby-nature; Hipcamp, hipcamp.com; EarthTalk® is produced by Roddy Scheer & Doug Moss for the 501(c)3 nonprofit EarthTalk. To donate, visit www.earthtalk.org. Send questions to: question@earthtalk.org.

SAN JOSE, CA - San Jose Sharks (@ SanJoseSharks) General Manager Doug Wilson announced September 13 that the club has acquired two-time James Norris Trophywinning defenseman Erik Karlsson (@ Erikkarlsson65) and prospect forward Francis Perron from the Ottawa Senators. In exchange, San Jose has traded forwards Chris Tierney (@Tierney71) and Rudolfs Balcers (@rudolfsbalcers), defenseman Dylan DeMelo (@ddems2), prospect Josh Norris (@ joshnorris10), and a conditional 2019 second round selection and a conditional 2020 first round draft selection to the Ottawa Senators (@Senators). If San Jose re-signs Karlsson, Ottawa receives a conditional 2021 second round selection. "It's extremely rare that players of this caliber become available," said Wilson. "The word 'elite' is often thrown around casually but Erik's skillset and abilities fit that description like few other players in today's game. With Erik, Brent Burns (@Burnzie88) and MarcEdouard Vlasic (@Vlasic44), we feel we have three of the NHL's top defensemen and stand as a better team today than we were yesterday. We are thrilled to welcome Erik and his wife, Melinda, to San Jose." "Ultimately, to acquire a player like this, you have to give to get and we are losing some quality players but also some very good people. All of the players leaving our organization have a very bright future in this league and we wish them all the best." Karlsson captured the James Norris Trophy, awarded annually to the NHL's best defenseman, in 2012 and 2015, and was named as the runner-up for the award twice (2016, 2017). Since entering the NHL in 2009-10, no defenseman has scored more points than Karlsson with 518 (126 goals, 392 assists) in 627 NHL games, all with the Ottawa Senators.

He has finished amongst the NHL's top-10 leading scorers twice (2011-12 [10th]; 201516 [4th]) and amongst the NHL's top-10 assist leaders four times (2011-12 [3rd]; 201314 [7th]; 2015-16 [1st]; 2016-17 [6th]. Selected in the first round (15th overall) by Ottawa in the 2008 NHL Draft, Karlsson has been named a NHL First-Team All-Star four times (2011-12, 2014-15, 2015-16, 2016-17) and been selected to five NHL All-Star Games. He has served as the captain of the Senators since Oct. 2014. In 48 Stanley Cup Playoff games with Ottawa, Karlsson has posted 37 points (six goals, 31 assists) Last season with Ottawa, he led the team in average ice time (26:44, 3rd in the NHL), was second in blocked shots (120), takeaways (55) and second in scoring with 62 points (nine goals, 53 assists). The six-foot, 190-pound native of Landsbro, Sweden has also crafted a distinguished international career. He has represented his native Sweden at the U-18 World Juniors (2008 - bronze medal), World Jr. Championships (2009 - silver medal), World Championships (2010 - bronze medal), 2014 Winter Olympics (silver medal) and the 2016 World Cup of Hockey. Perron, selected by Ottawa in the seventh round (190th overall) of the 2014 NHL Draft, has spent the last two seasons with Ottawa's American Hockey League affiliate. Tierney, selected by San Jose in the second round (55th overall) in the 2012 NHL Draft, posted 104 points (41 goals, 63 assists) in 284 games. DeMelo, selected by San Jose in sixth round (178th overall) in the 2011 NHL Draft, recorded 32 (three goals, 29 assists) in 133 games played. Balcers, selected by San Jose in the fifth round (142nd overall) of the 2015 NHL Draft, spent last season with the San Jose Barracuda. Norris, selected in the first round (19th overall) in the 2017 NHL Draft is entering his sophomore season with the University of Michigan.


EL OBSERVADOR | www.el-observador.com

SEPTEMBER 21 - 27 2018

A LOOK AT THE WORLD OF YETIS WITH GINA RODRIGUEZ

Rodriguez stars in the new animated film “Smallfoot”, which switches up the typical monster movie story

make you get out of your current reality, and you can go to spaces that you couldn’t in live action, and it can make you reflect on the world. And I think that this film really makes you reflect on how so often we are afraid of what we don’t know, instead of embracing the opportunity to learn more about that which we do not know. How was it working on the voice acting? This is my fourth animation, so I’ve had a lot of fun. I did “Ferdinand” last year and I’m working on Netflix’s “Carmen Sandiego”, so I really enjoy lending my voice, it’s a definitely different style of acting. As you’re creating the world around you, you’re using more of your imagination and you also get to manipulate your voice and play some characters you ultimately wouldn’t to otherwise. Like a yeti! What it is like playing your role of a yeti compared to other roles like Anya Thorensen in “Annihilation”?

Gina Rodriguez and her animated counterpart Kolka in the new film “Smallfoot”. Photo Credit: Brian Bowen/© 2018 WARNER BROS. ENTERTAINMENT INC.

Arturo Hilario El Observador “Smallfoot” refers to not any sort of unexplored cryptozoology creature like the New Jersey Devil or the Chupacabra, instead the film flips the script on typical monster movies and stories, creating a world of yetis who actually discover the existence of the smallfoot – better known as a human being. With musical segments and a hearty cast that includes Channing Tatum, Zendaya, and LeBron James, the film is packed with humor and thoughtful messages. Recently we caught up with Gina Rodriguez, of the critically acclaimed “Jane the Virgin”, and lasts year’s “Ferdinand” and “Annihilation”, as she was promoting the film at the Smallfoot Yeti Village, an interactive exhibit which was open for a limited time in Hollywood boulevard in Los Angeles. While interviewing Rodriguez, we talked about her character, the spiritual yeti named Kolka, as well as her experiences on the film, and her admiration for director Karey Kirkpatrick’s work on this film. Hey Gina. How is the yeti village? It’s freezing, so it’s definitely feeling like we’re up on a mountain somewhere that’s way too cold. But it’s fantastic, it’s adorable. Could you tell me about your character

of Kolka in the film? So, I play this really cool yeti who is a part of the Evidentiary Society (Smallfoot Evidentiary Society - S.E.S.), she is one of the yetis that is looking for the smallfoot, she believes in the smallfoot. She is into crystals and spirituality, and she is the yogi of the group. Very, very fun, and it was a lot of fun. Can you tell me about the story of “Smallfoot”? The story is about a group of yetis that live on a mountain and they are told not to leave the mountain, that there’s nothing that sits outside of that space, and really, it’s to protect the yetis. There’s this group of yetis that have formed, that have come together because they believe that something else exists and one of the yetis discovers a smallfoot, something that was told does not exist, and is blown away, brings back this information and kind of blows up the whole village that does not believe anything else exists outside of them. And I think it’s a really great reflection of loving and accepting that which you do not know, being open to those; cultures, religions [or] people that you do not know. And instead of approaching it with fear, you approach it with love and excitement and understanding, and wanting to know more about them. So, it’s a really good reflection and what’s great about animation is it can

Well, Smallfoot is very different than Annihilation, vastly different. Like for Annihilation I did extreme character work, a transformation. I cut my hair, shot in London, I played a psychopath. For Smallfoot, I get to play this very joyous, loving, outwardly affectionate huge, awesome bigfoot. I mean they’re drastically different experiences. It’s also playing a character that’s joyous, you have a lot of fun. With animation you’re pretty much doing it on your off-time. I’m in production for Jane and I was last year when I was doing the work on “Smallfoot”. So, it’s a nice step out of the spaces that you’re currently in. It’s nice to play somebody fun and be in a world that’s happy and full of happiness. Jane cries a lot. And “Annihilation” was pretty depressing so [“Smallfoot”] it’s definitely a lot fun. What was your favorite aspect of being part of the creation of “Smallfoot”? You know I’m going to say that my favorite part of this animation was working with Karey, the director. I have done animation before, and there’s definitely something about a director that gets in the booth with you that helps you create this character. I mean, you are creating this character pretty much from the ground up. Imagination is in full effect because the animation isn’t necessarily there. You know the world isn’t there. So, when you have a director that is in the booth with you, feeding you images and playing off of you, and playing the other characters and helping you discover who you want to create and how you want to make them, how you

ENTERTAINMENT

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want the voice to be -for a little while the character was “sing-song” stage - it’s just really such a collaborative experience. Karey is magical, brilliant, and funny and fun, and very comforting. When you’re in a booth that’s five by seven you’re there with another human being creating this entire magical winter wonderland, that’s really special. And every single time I had with him was very special.    You mentioned you’re in a booth doing the voice work. Usually voice acting doesn’t necessarily involve physical interactions with your castmates. Was this experience similar in that way? For “Smallfoot” I had only one opportunity to work with one of the other actors in the movie, Ely (Ely Henry) plays the character of Fleem, and it was really fun to get to work across from somebody else. It’s definitely more alive, it’s more engaging, you’re responding off of someone, you’re reacting, you’re listening. Otherwise you’re creating all of it in your head, including the other person’s response, deciding how they’re going to respond, giving different tones, giving different actions just in case the other person, when they’re in the booth, comes up with interesting. You seldom have the opportunity to work across from somebody but when you do it’s definitely more engaging and exciting. There’s a spark, there’s something that again, you couldn’t create otherwise. That being said our director was so much of that for me, so regardless if I was working with any of the other actors I had a director that put himself in every other character’s space. And he is, like I said, so extremely talented that he has such a clear vision for all the other characters to such lengths, he was able to feed me exactly what those other actors were doing when he was in the booth with them. But it is definitely a very different experience when you’re in there with another actor than when you’re there by yourself. Nonetheless I think that’s what makes it such a great challenge. What makes it so exciting because you are really using your imagination, you know like 95% of the time. I think that’s a really great exercise for actors, especially if you don't do animation often in real life. In real life, in live action, the escape is one of fine tuning your craft and that’s really great exercise not all of us get the opportunity to have. See Gina Rodriguez and the rest of the cast play yetis in “Smallfoot”, out September 28 in theaters.


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VIBRAS

EL OBSERVADOR | www.el-observador.com

LAS MISTERIOSAS APARICIONES DE LA VIRGEN DE GARABANDAL

SEPTEMBER 21 - 27, 2018

Las apariciones de la Virgen de Garabandal, crearon mucha controversia y muchos consideraron que no eran verdaderas, sin embargo; para los que tienen fe verdadera en la Virgen María, las consideran reales y milagrosas.

Garabandal. Son hechos maravillosos que la sagrada Virgen

Peticiones: Se le pide por la salvación de la humanidad, para aliviarse de penas y sufrimientos. Para sanarse de enfermedades desconocidas. Por la salud y bienestar

Dios te salve Madre eterna, en tu luz quiero reposar,

de las familias. Para salir airoso de un problema legal y por la paz del mundo. Oración a la Virgen de Garabandal La luz divina del cielo envía, un mensaje de paz,

nos quiso dar, un mensaje, un milagro, el mundo debe cambiar. La luz se abre en el horizonte, es nuestra Señora de Garabandal.

concédeme los favores que te pido, para que en mi vida la paz vuelva a reinar. Sea tu santa luz el refugio de las almas sedientas de paz, serenidad, salud y misericordia. Amén.

la luz se abre de frente al horizonte, es nuestra Señora de

Photo Credit: Wikipedia.org

Mario Jiménez Castillo El Observador.

que no han podido ser develados, precisamente por la influencia del clero católico. España ha sido testigo de muchas apariciones, entre ellas las de la Virgen de Garabandal.

Durante siglos la Virgen María se ha aparecido en todos los rincones del planeta, a cada una de esas apariciones se les ha dado el nombre de advocaciones, ejemplo, la Virgen del Pilar, Virgen de Guadalupe y Virgen de Lourdes. Parece ser que ella trae un mensaje que conlleva grandes cambios para la humanidad, así lo hicieron saber los niños de Fátima, Lucía, Jacinta y Francisco. A todas las apariciones de la Virgen les cubre un velo de misterio que no se logra descifrar, especialmente por la postura del Vaticano. Es obvio que el clero no quiere que el mundo se entere de los mensajes que ha venido dando la Virgen en sus cientos de apariciones. Es comprensible, pues entre más se ignore del tema, mayor poder tienen ellos sobre los creyentes. El actuar de los sacerdotes con respecto al tema es enigmático y del todo secreto. Ojalá algún día haya un poco de justicia, razonamiento y verdad. Y dentro de esa justicia, se castigue a los sacerdotes pedófilos con todo el peso de la ley. El celibato es la mentira y la hipocresía más grande de este mundo. ¡Ya basta!

El 18 de junio de 1961, una pequeña aldea de nombre San Sebastián de Garabandal, situada en la provincia de Cantabria, al norte de España, fue testigo de las apariciones milagrosas de la Santísima Virgen María. En ese mismo año, millares de personas devotas, acudieron a presenciar la maravilla que era la noticia del momento en aquella pequeña aldea de trescientos habitantes.

En una de sus apariciones en el siglo pasado, la Virgen dictó muchos mensajes a la humanidad, mensajes

En las primicias de la tarde del domingo 18 de junio de 1961, cuatro niñas afirmaron haber visto la aparición de un ángel, quien les anunciaba la próxima y gloriosa aparición de la Madre del Redentor. Las niñas eran, Conchita González, Mari Cruz González, Jacinta González y Mari Loli Mazón. Durante el otoño de ese mismo año, las cuatro videntes dieron a conocer al mundo un mensaje trascendental dictado por Nuestra Señora: "Hay que hacer mucho sacrificios y mucha penitencia, y tenemos que visitar mucho al Santísimo, pero antes tenemos que ser muy buenos. Y si no lo hacemos vendrá un castigo. Ya se está llenando la copa, y si no cambiamos vendrá un castigo."

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SEPTEMBER 21 - 27 2018

EL OBSERVADOR | www.el-observador.com

BRAND BRAVERY AS A GO-TO-MARKET STRATEGY

based and more sustainable.” He’s done his homework. According to Unilever, there’s an “estimated $1.2 trillion  available to brands that make their sustainability credentials clear,” and brands that strive to improve quality of life  outperform the stock market by 120%  (Interbrand’s Best Global Brands 2017). Satisfied Employees According to a study,  74% of respondents  say their job is more fulfilling when they are provided opportunities to make a positive impact at work. As more millennials enter the workforce, this type of satisfaction may be more important than ever. The Millennial Effect

Photo Credit: Nike

Shelly Palmer Nike’s tenet “Believe in something. Even if it means sacrificing everything.” is inspirational. While some are applauding Nike for standing up for what it believes, others (who disagree with Nike on this issue) find themselves torn between their love of the brand and their own beliefs. Quinnipiac University found that American voters approve of Nike’s decision to put Colin Kaepernick in their advertising by a 49% to 37% margin. But that’s not the whole story. When it comes to taking a knee, 67% of voters ages 18–34 approve, while only 46% of voters age 65+ approve. The issue is also divided racially, with 53% of non-Hispanic white voters disapproving and 77% of black voters approving. Not surprisingly, 79% of Democrats approve, while 89% of Republicans disapprove. These numbers tell several stories. However, none of them say that taking a stand with Kaepernick as protagonist is a good idea. According to Bloomberg, ten days after Nike’s Kaepernick ad led to calls for boycotts, shares hit an all-time high, closing at $83.47 Thursday. That said, in spite of an absolute dearth of competent NFL quarterbacks, no team has signed Colin Kaepernick. The Marketer’s Argument for Brand Bravery According to a Shelton Group study,  86% of consumers  believe companies should take a stand for social

issues, and 64% of those consumers are “very likely” to purchase from a company that makes that pledge. These people (dubbed “CorpSumers”) make up about one-third of the market, according to a Unilever study. Even for those who don’t speak with their wallets, corporate impact does not go unnoticed;  92% of consumers  say they have a more positive image of a company when the company supports a social or environmental issue, according to a 2017 Cone Communications study, and  78% of Americans  believe companies must positively impact society. The Financial Impact of Brand Bravery There is a vast amount of research to support the notion that the stances you take and the groups you support matter. Belief-driven consumers can impact your bottom line in big ways. According to Spotlight on CSR, 28% of U.S. adults have stopped using a brand because of something negative they heard about in the news, while  50% of consumers  are belief-driven and have either started or stopped buying a brand based on that brand’s stance on a controversial or social issue. As Unilever CEO Paul Polman notes in  a piece he wrote on the Huffington Post: “Three-quarters of the population believe that business can take action to both improve profits and raise wider economic and social conditions. The UN Sustainable Development Goals (SDGs) also present a minimum $12 trillion economic opportunity for business to help create an economy that is fairer, more stable, broadly

Millennials are the largest part of the workforce  and they dominate the market. This group is on pace to become not only the largest generation in U.S. history but also the wealthiest, with roughly  $41 trillion  making its way into their hands over the next 30 years. More so than any other generation, millennials are emphatic about businesses doing good for the community, and they speak with their wallets; 76% of young people said they have considered or would consider purchasing a brand to show support for the issues the brand supported, while  67% have stopped  purchasing or would consider stopping if the company didn’t align to their values. Wondering where to begin? According to a Cause and Social Influence survey,  the top issues for young people  are civil rights and racial discrimination (29%), gun safety (22%), immigration (21%), and climate change (21%). It’s Not as Easy as It Looks The road to brand trust is long and hard as millennials are becoming increasingly disillusioned by brands. According to a Deloitte study,  75% of millennials believe businesses focus on their own agendas, rather than society as a whole (up from 59% in 2017), while only 47% of millennials believe business leaders are committed to helping to improve society (down from 62% in 2017). Socially responsible companies have a major leg up on the competition when it comes to hiring, too, as  75% of millennials  would take a pay cut to work for such a company. That same study says 64% of millennials won’t take a job if a potential employer

TECHNOLOGY

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doesn’t have strong corporate social responsibility (CSR) practices. Results Are Mixed There are clear winners. The Kaepernick campaign was demonstrably good for Nike’s business. Another clear winner is outdoor clothing manufacturer Patagonia, which has always donated money to conservation and land protection efforts. It is one of the brand’s core principles. So when President Trump announced his plan to roll back protections of two national monuments in Utah, Patagonia sued. The company’s commitment to its core values was unquestionable, and sales increased. But brand bravery is not created equal. TOMS’s “One for One” business model donates a pair of shoes to children around the world for each pair you buy. While some think this is a good idea, others (like Vox) have criticized the company for its efforts. For years, Starbucks has focused on its global and social impact – the company has an entire section of its site dedicated to social good – and last year it committed to  hiring 10,000 refugees  in direct response to Donald Trump’s temporary immigration ban. Starbucks faced backlash, though, with analysts saying it hurt the company’s brand. The Canary in the Coal Mine Earlier this month, Levi Strauss & Company established a “Safer Tomorrow Fund” and  put $1 million  toward nonprofits and youth activists who are working to end gun violence in America. Charles V. Bergh, the company’s CEO, knows this move will anger some customers: “It’s inevitable that we’re going to alienate some consumers, but we can no longer sit on the sidelines and remain silent on this issue.” I applaud Levi’s efforts and, because of my dedication to ending gun violence in America, I know there are some Levi’s jeans in my future. But it’s too soon to tell how Levi’s customers are going to respond. Brand Bravery Isn’t Everything; It’s the Only Thing Was the potential upside of the “Believe in something. Even if it means sacrificing everything.” campaign worth the risk? Read it again. It’s what Nike believes. Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.


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EL OBSERVADOR | www.el-observador.com

SEPTEMBER 21- 27, 2018

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Follow us! ~ Instagram & Twitter as @eonews | Facebook: EONewsSJ | Youtube: EO News San José