Page 1

COVER CREDIT: ARTURO HILARIO/LEILA VELASCO

CHICANO BATMAN

VOLUME 37 ISSUE 33 | WWW.EL-OBSERVADOR.COM | AUGUST 12-18, 2016

PG. 8


2

OPINION

EL OBSERVADOR | www.el-observador.com

TEMPERMENT ISSUE: DONALD TRUMP on cable news and drafting op-eds to amplify the concern that the GOP nominee may actually suffer from NPD. Bass already has sent a slew of tweets outlining the symptoms of NPD complete with Trump quotes as examples. Do check this out at <twitter.com/ KarenBassTweets>.

Hilbert Morales EL OBSERVADOR U.S. Congress member Karen Bass (D-37; CA) Demanded Psychologists Diagnose Trump this past August 3, 2016. Bass, who has a background in healthcare has posted a petition at: <www.change. or g /p/d i a g n o s e t r u mp>, calling on folks to urge the Republican party to force Trump to undergo a mental heath evaluation to professionally determine if he is mentally fit to be the leader of U.S.A. and the free world. The petition presents the criteria for “narcissistic personality disorder (NPD)”. Given the many published concerns about his “Presidential Temperament”, this assessment is prudent. Mental heath professionals have been concerned with the mental fitness of Trump for awhile, but are now appearing

In addition, Fareed Zakaria, Global Public Square, MSNBC 7:00 AM (08.07.16) reported on several concerns about Trump's behavior and language this past week. Trump verbally abused many ranging from “Gold Star Mothers” to a “crying babe in his mother's arms”. Fareed reported,“There has been more talk about GOP (Republican Party) dissensions. Can the Republicans do anything? What Trump should have been talking about is the weakest economic growth in decades. Who can best deal with (America's domestic economy)? Trump or Clinton?” “On CNN Trump said one more demonstrably false statement and then later explained it away with a caustic speech or an indignant interview statement. I tried

to discern a pattern here and concluded: 'he is a bull-shit artist', I (Fareed) am not using that label casually.”At his core he is a B.S. artist.'Franklin, an eminent moral philosopher wrote a genius essay on B.S. Artists (1986) wherein he distinguishes crucially between LIES and B.S.”

“Telling a lie is an act with a sharp focus. It is designed to insert a particular falsehood at a specific point. In order to invent a lie at all, the teller of a lie must think he knows what is true.” Franklin explains, 'it is neither on the side of the true, nor on the side of the false. His eye is not on the facts at all. (The B.S. artist's) focus is panoramic rather than particular...with more spacious opportunities for improvisation, color, and imaginative play. This is less a matter of craft than of art. Hence a familiar notion of the “BULLSHIT ARTIST.” (Writes Franklin), “This has been Donald Trump's mode all his life. He (Trump) boasts; boasts; and boasts about his business, his buildings, his books, his wives like a... concoction of hyperbole and falsehoods. And when you find out, (Trump) is like that guy we have all met making wild

claims at the bar, who when confronted with the truth, quickly responds, “I knew that.”

“One extra-ordinary example: 'His non-relationship with (Russia's) Vladimir Putin. In May 2014, addressing the National Press Club... Trump said, “I was in Moscow (Russia) recently; and I spoke indirectly and directly with President Putin, who could not have been nicer. In November 2015, (at a false debate), Trump said this of Putin, “I got to know him very well because we were both on '60 Minutes'. Did Trump think he could say something like that on live TV and no one would check?” A check revealed that program consisted of two separate prerecorded interviews: one with Putin in Moscow and the other with Trump in New York! “By that logic, I (Fareed) has gotten to know Franklin D. Roosevelt very well because (he) ran some clips of FDR on (his) TV set. In fact, it was just bullshit.” Two more B.S. incidents are described by Fareed. “Franklin concludes that liars and truth-tellers are both acutely aware of facts and truth (i.e., reality). However, the B.S. artist has lost all connection with reality. By

virtue of this, Franklin writes, 'bullshit' is a greater enemy of truth than lies are. We see the consequences; we see that standard rules of facts, truth and reality have disappeared from this (presidential) campaign. “Donald Trump has inserted such vast quantities of his trademark product (B.S.) into the political arena that the stench is now overwhelming and unbearable.” For more go to <CNN.com/Fareed> (his Washington Post column). Eugene Robinson, another Washington Post columnist wrote “Trump Dilemma Wracks GOP”, SJ Mercury News (Bay Area Group), page A19 dated 08.07.16: “Advice directed to House Speaker Paul Ryan, Senate Majority Leader Mitch McConnell, and many other (GOP) stalwarts. You are not fools.,,You are...indefensible on both philosophical and real world grounds (by) begging Trump to pretend to be a sane and competent until Election Day.” Trump's Temperament is an issue; Hillary's is not. Right now America needs Hillary's demonstrated public service (25 years + no B.S. vs. Trump's ZERO + B.S.). Hillary nurtures; she will benefit 90% of us rather than the 0.1%.

LA CUENTA REGRESIVA

Por José López Zamorano Red Hispana

A menos de 100 días de las elecciones del 8 de noviembre se inicia una cuenta regresiva que podría ser decisiva para el futuro de la comunidad de inmigrantes de Estados Unidos, en especial para aquellos de origen latino. Si el candidato presidencial republicano gana las elecciones, eso querrá decir que es posible atacar de manera injusta, prejuiciosa e ignorante a todo un segmento de la población, en este caso los inmigrantes indocumentados mexicanos, sin pagar un costo político real. “Esta elección va a ser decisiva para la comunidad latina porque Donald Trump y los republicanos nos quieren sacar de Estados Unidos, con el muro, con discriminación, así que para nuestra comunidad esta es la elección más importante de nuestra historia”, sostiene el ex gobernador de Nuevo México, Bill Richardson. Es verdad que los blancos de los ataques del candidato republicano han sido múltiples y crecientes: mujeres,

minorías, musulmanes y hasta héroes de guerra. Pero como pocas, la comunidad de votantes latinos tiene el potencial indiscutible de ser decisivo en el desenlace electoral, en especial por su peso en los estados llamados “campos de batalla”.

La Asociación Nacional de Funcionarios Latinos Electos (NALEO) estima que 27.3 millones de adultos estadounidenses son elegibles para votar. De ese total, NALEO calcula que más de 13 millones de votantes latinos se harán presentes en las urnas el martes 8 de noviembre, una cifra record en términos del número absoluto de votantes en comparación con Pero aún existen alrededor de 12 millones de ciudadanos estadounidenses de origen hispano que tristemente no están registrados para votar. Las estadísticas confirman que, una vez registrados, ocho de cada diez latinos acuden a las urnas, de allí que tiene sentido la meta que se impusieron varios grupos de registrar a un millón antes de los comicios. Aunque hay evidencias parciales que apuntan en la dirección de un repunte en el número de registros de latinos, aún no es posible precisar cuántos lo hicieron motivados por la actitud de hostilidad hacia los latinos desplegada por Trump.

Vale la pena por ello escuchar las palabras de la inmigrante indocumentada mexicana Astrid Silva, quien representó a la comunidad de inmigrantes durante la Convención Demócrata de Filadelfia. Cuando se le preguntó que sentía por las palabras de Trump contra los mexicanos, su respuesta es una lección de sentido común.

AUGUST 12-18, 2016

P.O. Box 1990 San Jose, CA 95109 1042 West Hedding St. Suite 250 San Jose, CA 95126 PUBLISHER Angelica Rossi angelica@el-observador.com PUBLISHER EMERITUS Hilbert Morales hmorales@el-observador.com ADVERTISING & SALES DIRECTOR Angelica Rossi angelica@el-observador.com SALES Jusitn Rossi justin@el-observador.com MANAGING EDITOR Arturo Hilario arturo@el-observador.com spanish.editor@el-observador.com CONTRIBUTORS Jusitn Rossi Mario Jimenez Hector Curriel OP-ED Hilbert Morales english.editor@el-observador.com LEGAL NOTICES Erica Marie Najar eolegalnotices@gmail.com ACCOUNTING Erica Marie Najar eofrontdesk@gmail.com GRAPHIC DESIGNER Leila Velasco leila@el-observador.com ABOUT US El Observador was founded in 1980 to serve the informational needs of the Hispanic community in the San Francisco Bay Area with special focus on San Jose, the capital of Silicon Valley. All Rights Reserved. No part of this publication may be transmitted or reproduced by any form or by any means, this includes photo copying, recording or by any informational storage and retrevial systems, electronic or mechanical without express written consent of the publishers. Opinions expressed in El Observador by persons submitting articles are not necessarily the opinions of the publishers.

“No me da coraje lo que él dice. Puede decir lo que quiera. Pero nuestra comunidad que no quiere registrase a votar, que no quiere hacerse ciudadanos, esas son las personas que tenemos que decirles, ¿por qué no lo están haciendo?... Necesitamos de nuestros tíos, primos, ellos son lo que van realmente a hacer la diferencia”, comentó Astrid. Las cartas están puestas sobre la mesa y hay mucho en juego. Se trata de decidir entre dos visiones del futuro de Estados Unidos, una visión inclusiva y otra excluyente. Cada quien debe tomar su decisión al momento de votar, pero no hay excusa para no participar en una elección que podría cambiar más que otras el curso y la historia de este país. Para más información sobre DACA y DAPA, visita La Red Hispana.org

facebook.com/eonewssj twitter.com/eonews instagram.com/eonews


EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

CALENDAR

¡VAMOS A GOZAR! KEEP THE SPIRIT OF '45 ALIVE! AUGUST 12-13, 2016 1940'S DANCE PARTY FRIDAY 7:00 PM -10:00 PM $10 LIVING HISTORY DAY SATURDAY 12 PM – 5:00PM $5 MORE INFO: FACEBOOK.COM/BAYAREASPIRITOF45 408-918-1042 YOGA IN ST. JAMES PARK Friday August 12, 2016 / 12pm St James Park N 2nd Street San Jose, CA Free LINES-N-SPACES JAZZ BAND Friday August 12, 2016 / 6pm St James Park N 2nd Street San Jose, CA Free 101 DALMATIANS Friday August 12, 2016 / 7pm Montgomery Theater 271 S Market St San Jose, CA $14 - $18 GREEN DAY’S AMERICAN IDIOT Friday August 12, 2016 / 8pm City Lights Theatre 529 2nd St San Jose, CA $19 - $35 STORYBOOK DANCE PARTY Saturday August 13, 2016 / 11:30am St James Park N 2nd Street San Jose, CA Free FESTIVAL OF GLOBE

Saturday August 13, 2016 / 7pm SAP Center 525 W Santa Clara St San Jose, CA $46 - $273 DOGA Sunday August 14, 2016 / 9am St James Park N 2nd Street San Jose, CA Free SAN JOSE WOMAN’S CLUB 9th Annual Ice Cream Social Sunday August 14, 2016 / 2pm Woman’s Club 75 S 11th St San Jose, CA Free JACKSON BROWNE Tuesday August 16, 2016 / 8pm City National Civic 135 W San Carlos St San Jose, CA $45 - $75 CHACO’S TACO CHALLENGE Saturday August 20, 2016 / 11am St James Park N 2nd St San Jose, CA $10 THE SWINGS August 4, 2016 – October 1, 2016 Plaza de Cesar Chavez 194 S Market St

San Jose, CA Prices Vary MACARIO October 13 – 23, 2016 / various times Mexican Heritage Plaza 1700 Alum Rock Ave San Jose, CA $30 - $60 DOWNTOWN FARMERS’ MARKET PRESENTED BY KAISER Every Friday, May 6 – November 18, 2016 / 10am – 2pm San Pedro Street Downtown San Jose, CA Free SAN JOSE JAZZ SUMMER FEST 2016 Aug 12-14, 2016 / various times Downtown San Jose Downtown area, 12 stages San Jose, CA Prices Vary 2016 SUMMER PERFORMING ARTS CAMPS Ongoing Theatre on San Pedro Two week long camps $255 - $495 http://www.tabardtheatre.org/ YOUTH/INDEX.HTML

3


4

BUSINESS

EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

CÓMO COMPRAR CON SEGURIDAD EN LÍNEA

Better Business Bureau

La aparición y crecimiento de minoristas en línea ha aumentado significativamente las opciones de los consumidores. Mientras que antes de que una persona se limitaba a las tiendas de ladrillo y mortero y catálogos, sitios de comercio electrónico permiten a los usuarios de Internet modernos para ordenar productos y servicios desde cualquier parte del mundo con solo el clic de un botón. En muchos sentidos, esto es muy bueno para los consumidores. Le ayúdalos a encontrar lo que están buscando y a menudo a un mejor precio. Sin embargo, el mundo de las compras en línea también ha expuesto a muchos compradores más riesgos. Dos consumidores que viven en el área de servicio de Better Business Bureau (BBB) sirviendo al San Francisco Bay Area y Northern Coastal California reportaron estafas de compras en línea al Rastreador de Estafas de BBB recientemente. En general, casi 1.000 estafas de compras en línea se han notificado al Rastreador de Estafas de BBB desde el 1 de julio de 2016. Ambas víctimas perdieron

dinero mediante la compra de productos de un minorista en línea; fueron cobrados dinero para, pero nunca recibieron, los artículos – sus pérdidas ascendieron a $50-$150. Sus dos historias tienen aún más en común: ambos consumidores estaban haciendo compras en sitios web que no habían utilizado antes; de empresas no familiares. Ambos ordenaron ropa y pagaron por ella: una utilizando una tarjeta de crédito y el otro PayPal, y aunque ambos eran enviados “confirmaciones de envió”, el articulo nunca apareció. A pesar de muchos intentos de conseguir un reembolso, nuestras víctimas no podían ponerse en contacto con el servicio al cliente para resolver el problema: las comunicaciones por correo electrónica movían a paso de tortuga. No había un número de teléfono para llamar, y promesas no se cumplieron. Hay mucho para ser cuidadoso de cuando hacer negocios en línea: sitios web fraudulentas; publicidad que no es ética; problemas con los productos y la entrega; sitios que intentan robar su información personal; y más. Aunque es difícil estar completamente seguro en línea, hay maneras de ser un comprador inteligente y

protegerse de algunos de los riesgos:

• Proteja su computadora: asegúrese de que tiene cortafuegos, y software anti-virus y anti-spyware. Ejecute análisis de virus con regularidad y asegúrese de que su software esta actualizado. • Compruebe la configuración de seguridad y la política de privacidad del sitio, y entiéndelas: asegúrese de que la URL comienza con “https://”, donde la “s” significa “seguro”. También, busque el pequeño icono de candado cerrado y otras marcas de confianza. No dé ninguna información personal innecesaria, y está seguro de que usted está dando su información de pago a través de un sitio web seguro. Si el sitio muestra un Sello de BBB, haga clic en él y asegúrese de que esta enlazado al Reseña de Negocio de BBB del negocio para confirmar su autenticidad. • Haga su investigación: busque el negocio en bbb.org y lea su Reseña de Negocio de BBB para ver su calidad, historia de quejas, y comentarios de sus clientes. Investigando una empresa antes de hacer una compra y leyendo críticas puede ahorrarte de cometer el mismo error que muchos otros hicieron antes. • Tenga cuidado con ofertas que parecen demasiado buenas para ser verdad: a menudo los consumidores verán anuncios en línea o reciben ofertas por correo electrónica de marcas menos conocidas que anuncian precios sospechosamente bajos. Asegúrese de que el sitio es profesional, y libre de errores de ortografía y gramática. Es mejor pasar en una “gran oferta” de pagar por un producto y no recibirla o realizar el anuncio o los detalles del producto fueron engañosas. • Tenga cuidado con phishing: no abra ningún enlace o adjunto de correos electrónicos no solicitados. Es mejor

escribir la URL directamente en la barra de búsqueda, o buscar la compañía en bbb.org y seguir el enlace en su Reseña de Negocio de BBB. También, tenga cuidado con sitios web de phishing que están imitando empresas reales. Pase el ratón sobre los enlaces del sitio, y examina logotipos cuidadosamente. Recuerde que la suplantación es fácil; cualquier persona puede tomar el logotipo y los productos de una empresa y crear un sitio web falso usando un dominio que parece legítimo.

• Pague con una tarjeta de crédito: una tarjeta de crédito puede ofrecer más protección que otros métodos de pago; usted puede disputar un cargo si no se recibe el artículo. Además, considérelo una señal de alerta si el sitio sólo se le permitirá utilizar PayPal u otras formas de pago menos rastreables. • Lea las políticas de retorno, cancelación, y reembolso con mucho cuidado: Asegúrese de leer la página de contacto del sitio y preguntas frecuentes para ver que métodos de contacto están disponibles si se presenta un problema. Considérelo una señal de alerta si no tienen un numero de teléfono gratuito y solo pueden ser contactados a través de correo electrónico. • Lea cuidadosamente los detalles del producto: muchas personas piensan que están comprando una cosa, pero reciben otro porque no leen la letra pequeña de los detalles del producto. Asegúrese de que está ordenando el correcto tamaño, color, y otras propiedades. Si usted tiene un problema del mercado, presenta una queja a BBB. Si es una estafa, repórtelo al Rastreador de Estafas de BBB y también repórtelo al FTC y posiblemente su compañía de tarjeta de crédito. Recuerde, es mejor ser seguro. Sea un comprador inteligente y cuidadoso cuando está en línea para eludir los riegos asociados.

ON THE GO? Read us online! visit the electronic edition and download our editions.


EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

EDUCATION

5

5 QUESTIONS TO ASK YOURSELF BEFORE POSTPONING STUDENT LOAN 1. Should I choose a deferment or forbearance? The two main differences between deferment and forbearance are

Lisa Rhodes Department of Education Office of Federal Student Aid If you’re having difficulty repaying your federal student loans, then you might want to consider a deferment or forbearance. These two temporary solutions allow you to stop making or, in some instances, to lower your monthly federal student loan payment. While both can be helpful solutions if you’re experiencing temporary hardship, they aren’t great long-term solutions because they can be costly, and if you aren’t careful, your loan balance could be higher when your deferment or forbearance period ends. Before you apply, here’s some information that can help you decide if deferment or forbearance is the best option for you.

the situations under which you may qualify,

and whether or not you’ll be charged interest when you’re not making payments.

Most borrowers first apply for a deferment because it’s usually the best option and then if they aren’t eligible for it, their loan servicer (the organization that manages your student loan) may grant a forbearance. 2. Can I postpone my payments with deferment or forbearance? Maybe. Getting a deferment or forbearance is about your situation and the reason you are having trouble making your loan payments. In general, you’ll request a deferment or forbearance because of a financial or economic hardship. Additionally, you may qualify if you are enrolled in school at least half-time, during or directly following a period of active duty military service, while you complete a medical or dental residency program, while you serve in

the Peace Corps, or while you serve in a national service position for which you received a national service award (e.g., AmeriCorps). 3. How could a deferment or forbearance cause my loan balance to increase? Whether your loan balance increases depends on the type of federal student loans you have, whether you are requesting a deferment or a forbearance, and whether you make any required interest payments during this time. Let me explain. With deferment, the federal government pays the interest that is charged during a deferment period for certain types of federal student loans. For those loans that the federal government does not pay the interest charges, such as unsubsidized loans and PLUS loans, interest continues to accrue (accumulate) during deferment. Any unpaid interest that accrues during your deferment period is added to your loan balance. This is called capitalization.

With forbearance, the federal government does not pay interest charges for any type of federal student loan—ever. So, while you can stop

making payments or reduce your monthly payment amount for up to 12 months, interest continues to be charged on all of your federal student loans during a forbearance period. Again, any unpaid interest that accrues during this time will be added to your loan balance. 4. Should I postpone my payments with a deferment or forbearance?

Just because you qualify to postpone your payments with a deferment or forbearance, doesn’t mean you should. Why? Because any unpaid interest (discussed in the previous question) that accrues during deferment or forbearance periods may be capitalized. So when you start making your payments again—which you eventually must do—your loan balance may be higher than it was before you got a deferment or forbearance, which may cause your monthly payment amount to increase. For this reason, a deferment or forbearance may not be the best option for you. There are often better options available to help you make your monthly payment. 5. What are my other options? Other options include changing

SCCvector.org.

your payment due date, switching repayment plans, or consolidating your loans. For example, just changing your repayment plan to an income-driven repayment plan could reduce your monthly payment to $0. Consolidating your loans could also lower your monthly payments by giving you up to 30 years to repay your loans. If you haven’t considered these options, you’ll want to review the options before you apply for a deferment or forbearance. Ultimately, the decision to postpone or reduce your monthly student loan payment is yours, but for many borrowers it is absolutely necessary to keep a loan from going into default. Just proceed with caution and take some time to find out the best option for you and your financial situation. You can always contact your loan servicer to discuss the options. Your servicer will help you—free of charge! You can find more information about deferment and forbearance, including the situations that may make you eligible at <StudentAid. gov/deferment-forbearance>.


6

HEALTH

EL OBSERVADOR | www.el-observador.com

Several health-care bills that promise greater protections for consumers face key decisions in Sacramento this week. (liljoel/iStockphoto)

KEY VOTES ON SURPRISE MEDICAL BILLS, DRUG PRICES

Suzanne Potter California News Service

end up unwittingly seeing an out-of-network physician.

SACRAMENTO, Calif. - Several bills aimed at protecting health-care consumers face do-ordie votes this week in Sacramento. On August 10th the State Assembly Appropriations Committee heard Senate Bill 1010, which would force drug companies to justify significant prescription-drug price hikes and give notice of the increases.

The real decision for both bills comes tomorrow, when the committees decide which bills get out of the so-called "suspense file" and get a vote in the full chamber.

Anthony Wright, executive director with the advocacy group Health Access, said a little "sunlight" might shed light on the soaring prices. "We typically require similar notice and disclosure of other parts of the health industry, but prescription drug prices are often a black box," he said. "This would provide just some very basic, commonsense transparency." On Monday, the State Senate Appropriations Committee heard AB 72, which would prevent insurers from sending patients a big bill if they use an in-network hospital, but

AB 72 is a compromise bill to replace last year's similar legislation (AB 533), which failed by three votes. This version includes higher reimbursement rates for doctors. Wright said patients who play by the rules should not be penalized with huge out-of-network bills. "Patients need to be protected that if they go to a network facility, that all the cost-sharing related to that visit is also in-network, typically a small co-pay, rather than uncovered or at significant expense," he added. Several other bills on mid-year cost-sharing increases, notice on large premium hikes, and the right to a timely appointment are also headed for final votes in the next few weeks.

ON THE GO? Read us online! visit the electronic edition and download our editions.

SUNDAY- 9:30AM

AUGUST 12-18, 2016

SATURDAY- 5:30PM

KNTV/KSTS-SAN JOSE, SAN FRANCISCO, OAKLAND

Comunidad Del Valle Con: Damian Trujillo TORNEO CÉSAR CHÁVEZ TORNÉO DE GOLF AGOSTO 20 CANCHA EAGLE RIDGE, GILROY CHAVEZFAMILYVISION.ORG


COMMUNITY

EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

agosto de 2016

Nuestra misión es de proteger a Californianos y el medio ambiente de efectos dañosos de sustancias tóxicas, restaurando recursos contaminados, imponer leyes de residuos peligrosos, reducir la generación de residuos peligrosos, y fomentar la fabricación de productos químicos más seguros.

Borrador del Plan de Respuesta para el Depósito y Centro de Combustible propuesto de Costco Warehouse, San Jose

EONEWS ONLINE

PERÍODO DE COMENTARIOS PÚBLICOS: Del 15 DE AGOSTO 2016 AL 14 DE SEPTIEMBRE DE 2016 ¿CUÁL ES LA PROPUESTA? El Departamento de Control de Sustancias Tóxicas (DTSC, por sus siglas en inglés) de California lo invita a revisar y comentar sobre el borrador del Plan de Respuesta para el Depósito y Centro de Combustible (Sitio) propuesto de Costco Wholesale ubicado en Great Oaks Boulevard y Proposed Raleigh Road en San Jose, California 95119. El DTSC supervisa la limpieza de la contaminación propuesta en el Sitio. Las investigaciones ambientales han detectado niveles elevados de arsénico en el suelo debido a usos agrícolas pasados. El borrador del Plan de Respuesta es excavar y consolidar el suelo contaminado en el sitio, debajo de los cimientos propuestos que funcionará como una tapa protectora. Esta medida de respuesta reducirá los riesgos para la salud de los seres humanos a niveles que permitirían el uso ilimitado delSitio, excepto el área de los cimientos. Se requerirá un convenio de utilización para restringir la alteración del suelo en el área debajo de los cimientos. Se reurbanizará el Sitio de 15,2 acres con un negocio de surtidores al por menor, un pabellón de abastecimiento de combustible con bombas, y áreas de estacionamiento con con jardines alrededor. LEY DE CALIDAD AMBIENTAL DE CALIFORNIA (CEQA, por sus siglas en inglés): Se ha elaborado un Informe del Impacto Ambiental (EIR, por sus siglas en inglés), y ha sido aprobado por la Ciudad de San Jose para el Proyecto de Utilización Combinada de Great Oaks, que incluye el Sitio de 15,2 acres, para tratar los posibles impactos ambientales a causa de la limpieza y el proyecto de construcción que se planea, de acuerdo con la CEQA. La Ciudad de San Jose no ha detectado impactos relevantes además de los hallazgos del EIR del Proyecto de Utilización Combinada de Great Oaks y se preparó un Anexo para este proyecto. El DTSC tiene la intención de confiar en el EIR de la Ciudad para cumplir con la CEQA. ¿CÓMO PARTICIPO? El DTSC lo alienta a aprovechar esta oportunidad para revisar el borrador del Plan de Respuesta durante el período de comentarios públicos a partir del 15 de agosto de 2016 hasta el 14 de septiembre de 2016. Envíe los comentarios a más tardar el 14 de septiembre de 2016 a: Nicole Yuen, Gerente de Proyecto, 700 Heinz Avenue, Berkeley, California, 94710 o Nicole.Yuen@dtsc.ca.gov.

facebook.com/ eonewssj

twitter.com/ eonews

¿DÓNDE PUEDO OBTENER MÁS INFORMACIÓN? El borrador del Plan de Respuesta y otros documentos relacionados con el sitio están disponibles para su revisión en: Santa Theresa Branch Library 290 International Circle San Jose, California 95119 (408) 808-3068; llamar para obtener horario de atención

Oficina Regional de Berkeley del DTSC 700 Heinz Avenue Berkeley, California 94710 (510) 540-3800; llamar para concertar una cita

o en el sitio web de EnviroStor del DTSC: http://www.envirostor.dtsc.ca.gov/public PARA MÁS INFORMACIÓN Para más información, contacte: Nicole Yuen, Gerente de Proyecto, al (510) 540-3881 o Nicole.Yuen@dtsc.ca.gov Asha Setty, Especialista en Participación Pública, al (510) 540-3910, al (866) 495-5651, o Asha.Setty@dtsc.ca.gov Para solicitudes de prensa, por favor contacte: Jorge Moreno, Funcionario de Información Pública, al (916) 327-4383 o Jorge.Moreno@dtsc.ca.gov AVISO A PERSONAS CON DISCAPACIDAD AUDITIVA: Los usuarios de TTY pueden utilizar el Servicio de Retransmisión de California al 711 o 1-800-855-7100. También puede comunicarse con el especialista de participación pública llamar a 818-717-6569 con Marina Perez

instagram.com/ eonews

7


8

ARTS

EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

LEARNING FROM FRONTMAN BARDO MARTINEZ ABOUT THE SONICALLY ECLECTIC L.A. BAND

Arturo Hilario El Observador Chicano Batman was a name that was created thanks to a meshing of cultures in the United States. This very much gives you a hint on what the music and mindset of the 4-piece ensemble from Los Angeles brings to their music and how regardless of its influences, creates something soulful and resounding to which anyone can find themselves immersed in. From their start 8 years ago to now opening for the likes of Jack White, and The Alabama Shakes, their ride has been fueled by putting their souls into their craft. “Essentially Chicano Batman, or at least the concept of the band formed in my film class at UCLA. I was taking a class, called Film and Social Change. Basically the whole class was about films from all over the world and the crux of every one of those films was a spin-off or satire of American popular culture,” says Bardo Martinez, the lead vocalist, organist and guitarist of Chicano Batman.

OPPORTUNITY

“All these films inspired me to become a musician and make music and as a form of emitting particular social, economic, political commentary. I remember watching this film by Kidlat Tahimik called the “Perfumed

Increase your income by enhancing their curb appeal.

Nightmare”. In this film after watching it, it’s extremely surreal and after watching the film the name just kind of came to me, the 'chicano batman'.” Martinez, who hails from the Los Angeles gateway city of La Mirada, says that the melding of influences while growing up and a fascination with different musical elements and styles initially pushed his pursuit of creating a band with like-minded individuals who could also bring their own elements into the mix. “I was really into the Tropicália musical movement from Brazil which was happening in the late 60’s (and) led by Caetano Veloso. So when I met Eduardo Arenas, the bassist of the band, at a party we vibed on that. We ended up jamming together and ended up signing “Nine Out of Ten”. In the scene that we operated in no one would know who that was, or would be listening to it. We vibed on that fact that we were hip to it, that was something that connected us.” It was at this time when Martinez also told Arenas that he was interested in a project that sounded like Chilean pop band Los Angeles Negros and Mexican music from the 70's and 80's. Another point would be to combine elements of Tropicália and represent

For you, there’s nothing quite like helping to bring someone’s vision to life. That’s exactly what the orange apron stands for - a dedication to providing the highest level of personal attention and value that our customers have come to trust.

Now Hiring: Sales Consultants APPLY TODAY!

work4homedepot.com/observador

W e o f fer : #THDjobs The Home Depot is an Equal Opportunity/ M/F/Vet/Disabled Employer. Available positions may vary by location. Bilingual candidates are encouraged to apply.

ne t options Variety of be bonuses Performance ement urs Tuition reimb rriers, cell phone ca ics, Discounts on hips, electron gym members other merchants ,000 travel and 30

the musical history in certain ways. This referential style is what would allow them to bring elements from their musical histories, but also be as different and experimental as they want. From this point Martinez says it was an organic meshing of the rest of the guys in the band as they came along. Drummer/percussionist Gabriel Villa, who studied classically in France for 5 years, became the next piece to Chicano Batman. “Gabriel is an amazing musician so to me he was a very important. I saw him as a person I needed in my life. I wanted to play music that’s very diverse in rhythms. So that’s how the first album came about, it was just us three rocking. We put out our first album and then just stared building, playing small shows around the area. And then we added Carlos Arévalo (guitar) 4-5 years into the project.” The backgrounds of the 4 members of Chicano Batman are very diverse Latino ones. Although ¾ of them grew up at one point or another in LA (Villa came in his 20's to the valley after growing up in Cali, Colombia) their parents hail from Colombia, Mexio and El Salvador. Being a diverse mix of latino definitely affects their musical elements that are brought to the band Martinez says in his own experience, “It’s very interesting, it stretches the spectrum. We grew up listening to all kinds of music but my parents for example, listened to oldies, like any 'Los Angelino' does. Whatever plays on the airwaves. So we listen to what’s in our environments but my parents also bring Fito Olivarez, Roberto Carlos, Los Bukis. My dad had a big record collection, he made a lot of tape mixes while we were growing up in the 1980’s and so I listened to so much music. My dad was my most important inspirations because he was listening to what was hot when I was a kid. The way I look at it I was lucky. I was listening to Cream, Eric Clapton, disco, old school boleros, all kinds of really good music.” Yet putting down to words what exactly Chicano Batman can be compared to is difficult, and the band probably prefers it

that way. They are by no means an “ethnic” sounding band, but more made up of their expanding histories and influences. “We have all kinds of influence. Looking at it through an ethno-musicological lens a lot of Latino music is influenced and inspired by black soul music. There’s so much crosscultural influences it’s so universal because anybody can play music, on a stereo so every time they do that they get a different message, they get a different rhythm. They pick up a different style,” says Martinez. He adds, “for me Latinos in the mainstream culture have an inferior role in the industry, there’s a such thing as Latin Grammy’s, that tells you everything you need right there. It’s like a separate graduation for music. We’re not trying to be in that separate graduation we’re trying to be part of music as a whole.” The amalgamation of styles is very evident. Some of their songs are throwbacks to the pop ballads of both Central America and US in either English or Spanish, while others have a deep R&B/Soul influences sprinkled within it's parameters, and are sung in Brazilian Portuguese. Martinez explains, “for example 'Itotiani' is the first song on our first album so when people check out our music that’s the first song they get. I think right there everybody is hooked, no matter who you are it resonates. That right there is your 4-4 beat and everybody is just bobbing their head. Everybody is just gripped by that song because it’s so classic. That soul oldie type of vibe.” Chicano Batman will be performing at the free 20th Street Block Party in the Mission on Saturday August 20th. Martinez says the band guarantees a great and immersive time to those in attendance. “The aura we’re putting on stage are the same vibes we put into our recordings. It speaks to people whether they see us or not. It comes out from the soul.” More info about the event and bands at <www.20thstreetblockparty.com/>.


AUGUST 12-18, 2016

COMMUNIT Y

EL OBSERVADOR | www.el-observador.com

400 YOUTH ACTIVISTS UNITE FOR #FREEOURDREAMS RALLY

Young leaders of color also testify at hearing of the Select Committee on the Status of Boys and Men of Color and meet with over 100 legislators.

Monday's hearing also gave state agencies—including the Departments of Health & Human Services, Labor & Workforce Development, Corrections & Rehabilitation, and the Board of State and Community Corrections—the opportunity to testify about progress made in implementing policy recommendations outlined in the action plan. Jahmal Miller, Deputy Director at the California Department of Public Health Office of Health Equity, highlighted the steep health disparities facing boys and men of color in California and how they are interconnected with issues of poverty, education, and the justice system. “We need to be innovative and creative and focus on the upstream [factors, on] the causes of the causes,” Miller recommended to the select committee. Programs and policies that support young men of color are integral to California’s future success and prosperity. By 2020, a third of jobs in California will require at least a college degree, yet youth of color in

Alliance for Boys and Men of Color

SACRAMENTO, Calif. – Over 400 young leaders representing the California Alliance for Boys and Men of Color gathered on the Capitol steps Monday for the #FreeOurDreams rally, where they urged policymakers to pass legislation related to police accountability, ending the criminalization of youth, and to promote safe and successful schools. Though seventy percent of California’s youth are of color, persistent inequalities in the criminal justice, immigration, and education systems have kept them locked up or locked out of opportunity. Following the rally, youth made over a hundred visits with their local representatives to discuss solutions for justice, health, safety, and the success of young people of color. “Today is about allowing and cultivating the youth voice and making it sing, and having it be heard in the halls of power, where the legislative policy decisions are being made,” said Assemblymember Rob Bonta (D-Oakland), who, along with Assemblymember Reginald Byron JonesSawyer, Sr. (D-Los Angeles), chairs the Assembly Select Committee on the Status of Boys and Men of Color. The rally was preceded by the Assembly Select Committee on the Status of Boys and Men of Color annual progress hearing, where youth leaders from Southern, Central, and Northern California provided feedback on the programs and policies supported by the Alliance for Boys and Men of Color related to health, education, employment, juvenile justice, and safety.

Santa Ana youth David Celedon shared his story with the committee, explaining how a typical high school fight left him expelled and forced to attend remedial school just because police wrongly labeled the fight a “gang-related incident”. Now he’s fighting to remove this gang association and seal his record before he turns 18. “I am in fear that I was put into a gang database,” he told the committee, referring to a secret tracking system that allows police to label youth a gang member without their knowledge and with little recourse for youth to contest this allegation. Celedon spoke in support of AB 2298, one of many bills being considered this week, which would bring due process and transparency to this secret database. The Select Committee was established by Assembly Speaker John Perez in 2011, and has partnered with the Alliance for Boys and Men of Color to hold hearings across the state, collecting testimony from more than 2,000 youth, community members, government officials, researchers, and policy experts about problems, community-led solutions, and policies the state could enact to improve outcomes for its boys and young men of color. The testimony helped form an action plan with 67 policy priorities, many of which have subsequently been introduced as bills and become California law. “We need to renew our vows to our Black, brown, and [Asian Pacific Islander] youth,” Assemblymember Jones-Sawyer said during the select committee hearing. “As parents, neighbors, voters, and policymakers, the greatest gift [we can give them] is ensuring access to success.”

9

the state—who make up a growing majority of young workers—face persistent gaps in educational attainment and job readiness. These inequities have significant economic consequences for the state: according to a 2007 study, African-American and Latino men graduating high school generate $681,130 and $451,360 more per person in additional dollars for the state than those who do not graduate high school. This is due to increased tax revenue and economic productivity as well as decreased costs associated with poor health or incarceration. “These young activists are incredible—they are creative, fearless, loving, and powerful,” said Rosa Aqeel, Associate Director at PolicyLink, a research and action institute that advances social and economic equity and serves as coordinator for the Alliance for Boys and Men of Color. “With them leading the way as California’s next generation of Senators, Assemblymembers, and other change-makers, our future is extremely bright.”

facebook.com/eonewssj twitter.com/eonews instagram.com/eonews


10

COMMUNITY

EL OBSERVADOR | www.el-observador.com

FERIA DE SALUD:

HEALTH, KNOWLEDGE, AND FUN MIX AT BERRYESSA FLEA MARKET

Arturo Hilario El Observador On Saturday August 13 the Berryessa Flea Market will include a health fair aimed at entertainment and information for families. For the past few years Jesse De La Cruz of the American Diabetes Association has collaborated with the Flea Market to expand the health knowledge of families in the Latino community. “The Feria de Salud came about as a realization that we wanted to reach out to more and more Latino families and educate them of the dangers of diabetes because of the rising trend in type 2 diabetes in the community. We wanted to make sure we had a vehicle to reach out to families and educate and at the same time to have some fun, and Feria de Salud is a combination of education and fun, like a streets fair,” says De La Cruz. The fair has a wide range of screenings available, all free of cost, to community members curious about their health. Beyond this there will be family entertainment such as Mariachis, clowns, face paintings and healthy foods. “We have an awful lot of fun things for the whole family But never losing sight of our original goal which is to educate families on diabetes type 2 and what it is and how to prevent it.” De La Cruz began his mission in helping communities receive proper health education when he looked into his own family history of diabetes. “I did some research and found out it does not run in my own family, so it baffled me at

why so many Latinos were getting type 2 and had a long family history of getting this. So I looked into it more and more and made some contacts through the American Diabetes Association. There was a great interest in reaching out to the Latino community so that became my job.” Overall the Feria de Salud has been in the Bay Area for 13 years, with the Flea Market hosting the last 4. “We like the venue very very much simply because it packs a large gathering of Latino families. It seems to be a good fit for each other,” says De La Cruz. The fair is run by the ADA although their assessments and informational aspects come from different clinics in the area. This year screenings will be done primarily by Foothill Community Health Center. De La Cruz adds, “we’re gonna do glucose, we’re gonna screen for blood pressure, vision screenings, dental screenings, back pains and even do ultrasound screenings. We just want to be able to offer as many health services as possible to Latino families that come to our fair.” “Our outreach is that we want to attract as many people as possible so we can give out as much service to everyone.” Finally, De La Cruz feels there is one important reason to stop by and check out the fair on August 13, “I think overall the best reason to stop by and visit us is to learn more about diabetes. If they go to Feria de Salud hopefully they’re going not only for the entertainment, because that will be fun, but to talk to these organizations that are all geared towards one thing, and that is ‘how can we help to make the Latino families healthy in our community’.”

ON THE GO? Read us online! visit the electronic edition and download our editions.

AUGUST 12-18, 2016


EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

CALIF. COULD REPLACE LOCAL POLLING PLACES WITH "VOTE CENTERS"

California may go to a vote-by-mail system and eliminate local polling places. (svanblar/iStockphoto)

Suzanne Potter California News Service

SACRAMENTO, Calif. - The State of California is considering scrapping the neighborhood polling place by 2018 in favor of more vote-by-mail balloting and new "Vote Centers." Experts testified at two informational hearings at the State Assembly on August 2 to explain the concept, which is modeled after a system used in Colorado where voter participation statewide went up three percentage points after the change two years ago. Mindy Romero, director of the California Civic Engagement Project at the University of California, Davis, said all registered voters would automatically receive a mail-in ballot. "The goal is to make voting easier for people, hoping that turnout will increase and participation will increase in California," Romero said. "That's a question mark, but that is the hope."

A majority of California voters already vote by mail. For people who still want to cast a ballot in person, the Vote Centers would be open for several weeks ahead of the election, with longer hours and on weekends. Compared to current polling places, there would be fewer Vote Centers - but voters could go to any center in the county, not just the one in their district. Romero authored a study on voting centers released last week which found that young people and Latinos tend to favor voting in person. So, she said, extensive targeted outreach would be necessary. "For Latinos in particular," Romero said, "there are so many aspects of the polling place experience that they prefer: social aspects, being able to know that their vote is counted, more hesitancy in sending their ballot through the mail and trusting the post office." Senate Bill 450, to establish Vote Centers, has already passed the State Senate and the Assembly Elections Committee. It's now in the Assembly Appropriations Committee.

De la Rosa: Suplementos naturales, hierbas, medicinas, artículos religiosos, ropa, y calzado folclórico, productos mexicanos y latinoamericanos, botánica, tarot y consultas espirituales. (408) 272-1321 Duran Sports: Playeras, uniformes, calzado y todo tipo de accesorios deportivos. (408) 856 5969 Seitax: Notary public and income tax services. (408) 272 8453

1163 South King Road San Jose, CA. 95122

COMMUNITY

11


12

GREEN

EL OBSERVADOR | www.el-observador.com

EL MOSQUITO DE ZIK A YA ESTÁ EN CALIFORNIA

SIERRA & TIERRA EL SOL NO LO PUEDES TAPAR CON UNA SOMBRILLA

Photo Courtesy: Green for All

NO SE REPORTAN CASOS DE INFECCIÓN LOCAL Norma De la Vega University of California Agricultura y Recursos Naturales

Scott indica que es crucial que las personas permanezcan vigilantes y tomen precauciones sobre cómo protegerse:

El mosquito Aedes aegypti, el principal transmisor de zika, ya se encuentra en doce condados de California, pero a la fecha no se han reportado casos de infección local de zika.

Cómo prevenir que le piquen los mosquitos

Un experto de Extensión Cooperativa de la Universidad de California explica que un mosquito Aedes aegypti solo puede transmitir el virus del zika luego de picar a una persona que tiene el virus en la sangre. “Las hembras toman la sangre para obtener los nutrientes para poner sus huevos y se alimentan casi exclusivamente de las personas. Esto significa que hay muchas posibilidades de que van picar a una persona infectada, entonces ese mosquito entra en un periodo de incubación, hasta que el virus entra en las glándulas salivales, esto toma alrededor del 10 o 12 días y si pican a otra persona la infectan”, señala Thomas W. Scott, entomólogo, experto de Extensión Cooperativa de la Universidad de California. En California las infecciones de zika han estado relacionadas con personas que viajaron fuera del país o que lo contrajeron por contacto sexual con un viajero infectado. No hay a la fecha casos de transmisión local por mosquitos del virus de zika y las autoridades están tratando de prevenir que esto suceda documentando y atendiendo todos los casos. “Los Centros para el Control y Prevención de Enfermedades están documentando o están más que desesperados en documentar, los casos de personas que vienen al país después de estar en áreas infectadas con zika y que traen el virus con ellos. Porque lo que puede ocurrir es que sí el Aedes aegypti ya está presente y pica a esa persona entonces puede empezar la transmisión aquí en los Estados Unidos. Y nosotros ya hemos descubierto, -relativamente reciente-, el Aedes Aegypti en California. Otros mosquitos podrían estar involucrados pero Aedes Aegypti es el realmente peligroso”, precisa el experto.

• • •

Use pantalones y mangas largas y preferiblemente de color claro. Repare mosquiteros en puertas y ventanas. Use repelentes de mosquitos pero no lo aplique a niños menores de 2 años. Cómo evitar la reproducción del mosquito

• • • •

Vacíe el agua de las macetas y otros objetos de su jardín que no use. Guarde los recipientes volteados hacia abajo, o deséchelos o cúbralos para que los mosquitos no puedan depositar allí sus huevecillos. Cambie el agua de sus mascotas y de las fuentes para pajaritos y bebederos por lo menos una vez a la semana. Evite regar en exceso y dejar agua estancada. Mantenga las alcantarillas libres de basura y desechos del jardín. Limpie los canales del techo por lo menos una vez al año para remover la basura.

Personas que viajaron a países con zika y sus compañeros sexuales

A las parejas o mujeres que están planeando un embarazo y viajaron a algunos de los lugares en donde ya se conocen casos de transmisión de zika, se recomienda, que esperen por lo menos ocho semanas, antes de tratar de concebir, para asegurarse que cualquier posible infección ha sido despejada. Y si el esposo o compañero sexual desarrolló síntomas, la recomendación es esperar seis meses.

Para más información sobre cómo prevenir el zika vaya al sitio en español de CDC en <http:// espanol.cdc.gov/enes/zika/cdc-role.html>.

AUGUST 12-18, 2016

Javier Sierra Sierra Club Dice el refrán que el sol es la frazada de los pobres. Gracias a la tecnología, también es la calefacción, el aire acondicionado, la luz y el resplandor que ilumina un porvenir de energía limpia. La industria solar es el rubro de mayor crecimiento en toda la economía del país. Actualmente emplea a más de 200.000 trabajadores, decenas de miles de ellos hispanos, el doble que la minería del carbón. Y para la comunidad hispana, la energía solar es una bendición por partida triple. “Desde que instalé mis paneles solares en mi casa el año pasado, gasto la mitad de lo que me costaba la energía sucia”, dice Oscar Medina, cliente de la compañía Solar City en Tucson, AZ. “No solo mantiene mi hogar fresco en el desierto de Arizona, sino que además no consumo electricidad procedente del sucio carbón”. Uno de esos miles de trabajadores hispanos de esta industria es Roberto “Bobby” Rosthenhousler, otro residente de Tucson, cuya madre es de Los Mochis, México. Su respaldo es entusiasta. “Si tú eres hispano, esta es una carrera con futuro”, dice Bobby, quien instala paneles para la empresa Net Zero Solar. “Mientras esté ahí el sol, vamos a tener un empleo. Quiero ser un pionero porque solo hay espacio para crecer en esta industria”. Pero sobre este rubro se ciernen negros nubarrones —la codicia de las compañías eléctricas convencionales. En los últimos cuatro años, el explosivo crecimiento de los paneles solares se ha convertido en una severa amenaza contra un sistema arcaico basado en un modelo monopolístico que depende de energía sucia. Un buen ejemplo de esto es la compañía eléctrica Tucson Electric Power (TEP), la cual depende en gran parte de la generación de energía carbonera, incluyendo su Estación de San Juan, en el norte de Nuevo México.

En unas semanas, TEP deberá revisar su plan energético para los próximos años, lo cual le ofrece la oportunidad de deshacerse de al menos parte de su portafolio carbonero y ampliar su oferta de energía limpia y renovable. En cambio, TEP planea mantener su Estación de San Juan, subir las tarifas a sus clientes y socavar a la industria de paneles solares individuales de Arizona con más cargos a usuarios como Oscar. Las compañías eléctricas justifican este encarecimiento diciendo que los clientes de paneles solares siguen dependiendo de la red de distribución eléctrica sin pagar debidamente por ello. Sin embargo, estudio tras estudio indica que la energía de paneles solares reduce la presión y el desgaste de la red al depender menos de ella. Y además limita la construcción de nuevas plantas energéticas sucias y caras, reduciendo sustancialmente la contaminación carbonera y su contribución al cambio climático. Este abuso de las compañías convencionales pinta un desolador panorama para los usuarios de paneles solares. Sin embargo, el progreso es imparable. Un estudio de la Universidad de Cambridge asegura que pronto los paneles solares serán más competitivos que la energía de combustibles fósiles. Y esto aterra a los dinosaurios energéticos. “Tienen que dejar competir a otras compañías que protegen el medio ambiente y ofrecen un servicio que beneficia principalmente a las familias trabajadoras”, dice Oscar. “Está claro que TEP debe parar la contaminación que nos enferma especialmente a los hispanos”. “Mi hijo de cuatro años es autista”, dice Bobby. “Y esa es otra razón por la que trabajo en la energía limpia. Me preocupa que todos esos contaminantes en el aire afecten a mi hijo. Esto es algo que puedo hacer por él”. Por más que lo intenten las compañías convencionales, el sol no lo puedes tapar con una sombrilla. Javier Sierra es un columnista del Sierra Club. Sígalo en Twitter @javier_SC


TAKING THE NEXT STEP FROM GREEN CARD TO U.S. CITIZENSHIP By Raul Ray, Esq. Naturalization is the process by which U.S. citizenship is granted to a foreign citizen or national after he or she fulfills the eligibility requirements pursuant to the Immigration and Nationality Act (INA). Applicants granted U.S. citizenship are able to vote in federal elections and apply for job openings with the U.S. Federal Government. These are just some of the benefits of becoming a U.S. citizen. • In order to apply for naturalization, an applicant must be at least eighteen years old and must produce proof of being a lawful permanent resident of the United States. • Applicants must have resided continuously in the U.S.A. as a lawful permanent resident for the last five years immediately prior to applying for naturalization or for the 3 years if the applicant is married to a U.S. citizen. In addition, applicants must have been physically present in the United States for at least thirty months out of the previous 60 months or 18 months out of the previous 36 months if the applicant is married to a U.S. citizen. Applicants must live in their district or state for at least 3 months prior to applying for naturalization. • An applicant must be a person of good moral character. The commission of certain crimes, lying to gain an immigration benefit or failing to pay court ordered child support or alimony or failing to pay taxes are just some examples of the problems that could cause an applicant to be ineligible for naturalization. • Applicants must also demonstrate a basic understanding of the English language, including the ability to read, write and speak simple English. They must also pass a test on United States History and Civics. Applicants who are 50 years of age and have held permanent resident status for at least 20 years or who are 55 years of age and have held permanent resident status for at least 15 years

do not have to take the English test. • Applicants will still need to take the civics test but can do so in their own native language such as Spanish. Applicants who are 65 years of age and have held permanent resident status for at least 20 years do not have to take the English test but still are required to take an easier civics test in their native language. • Applicants with a physical or developmental disability or mental impairment which prevents them from being able to learn English and civics or demonstrate knowledge of these requirements can apply for a medical exception from having to take the English and civics tests. • Finally, applicants must prove that they are attached to principles of the United States and swear allegiance to the United States.

Ayudándole a excavar con seguridad ‘‘ No importa que tan pequeño sea el trabajo, siempre llame al 811. Con una llamada al 811 antes de cualquier proyecto de excavación, permitirá que sus líneas de servicios públicos sean demarcadas de forma gratuita para que usted pueda excavar con seguridad.”

“PG&E” refers to Pacific Gas and Electric Company, a subsidiary of PG&E Corporation. ©2016 Pacific Gas and Electric Company. All rights reserved. Paid for by PG&Eshareholders.

IMMIGRATION CORNER

FRANCISCO GARCÍA Representante del Servicio de Gas

To apply for naturalization, you can visit the government website at uscis.gov and download the Form N-400, Application for Naturalization. The filing fee is $680.00 which includes an $85.00 fee for biometrics. Applicants 75 years of age or older are not charged a biometric fee so the total fee would be $595. There is no filing fee for certain military applicants. An naturalization interview is generally scheduled anywhere from 4-6 months after the N400 application is filed with the United States Citizenship and Immigration Service, (USCIS), and after applicants have taken their biometrics. Remember contact ONLY a qualified immigration lawyer or an accredited representative for legal advice or immigration relief concerning your case. We will continue to keep you apprised on the very latest immigration news around the country. For more information please feel free to contact Raul Ray, Attorney at Law, at Law Offices of Raul Ray, (408)279-5793, 1671 The Alameda, Suite 200, San Jose, CA 95126. Email: raylawfirm@aol.com.

Almaden Kitchen & Granite Inc. 2143 S.10th St., San Jose, CA 95112 • Gabinetes para Cocina y Baño 50% de descuento •Pisos de Madera, Laminados, y Azulejos desde .59¢ per sq. ft. •Juego de bañera de 3 Paneles de Piedra Cultivada $299/set • Granito y Quarzo $99 • Fregaderos y Campanas de Cocina from desde $72

Material de Construcción de Venta al por Mayor y al por Menor

Sin importar si usted es un contratista trabajando en un gran proyecto o si simplemente está plantando un árbol en el jardín de su hogar, siempre llame al 811 por lo menos dos días hábiles antes de excavar, porque no hay trabajo de excavación que sea pequeño. Con una simple llamada conseguirá el

Llame al 811

demarcado gratuito de las líneas de servicios públicos subterráneos, mientras evita posibles lesiones y gastos. La promoción del servicio gratuito del 811, es un paso más para garantizar la seguridad de nuestro sistema de gas en

Obtenga la demarcación

su comunidad. Visite pge.com/cavarsinriesgo.

Excave con seguridad $99

(408)292-0290 www.almadenkitchen.com

13

NATIONAL

EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

pge.com/cavarsinriesgo


14

CLASSIFIEDS / LEGALS

EL OBSERVADOR | www.el-observador.com

CLASSIFIEDS/LEGALS

The Cleaning Authority-SJ needs House Cleaners! •Starting Rate $12.50/hour •Paid travel and mileage •Hours M-F, 8am to 5pm •We provide all equipment •We use eco-friendly cleaning products •SSN, drivers license and vehicle required •Contact Kevin at 650-814-3487

APPLIANCE DELIVERY DRIVER NEEDED ASAP! Drive a 26 foot bobtail truck and deliver and install appliances into customer's home. Class C license with a clean driving record. Will train. This is a contract position that pays $140 per day. A drug and background check must be passed in order to be hired. Work is out of San Bruno. Contact Sid at 650-303-1522.

PETS EXPO VENTAS DE AVES Y PRODUCTOS AL MAYOREO

Miles de aves, Mercancía y suministros a la venta con precios de mayoreo. ¡Compre directamente de los criadores!

Domingo 14 de agosto, 2016 Santa Clara Fairgrounds, Gateway Hall / 344 Tully Road. San Jose, CA. 95111

www.exoticbirdmart.com (916)882-9486

ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298152 Superior Court of California, County of Santa Clara-In the matter of the application of: Clorecha Anderson. Petitioner Clorecha Anderson has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Meccah Whitehurst to Meccah Anderson. THE COURT ORDERS

CA Faculty Association seeks Confidential Administrator to administer payroll, employee benefits and recruitment process. Knowledge of ADP Workforcenow and Time and Attendance a plus. Excellent salary and benefits package. Position requirements and application instructions visit www.calfac.org.

A growing company looking to hire new subcontractors to its force. Must obtain a valid CSLB license, liability insurance and workers comp. Please call 619-379-2506. Ability to speak English is preferred.

Por favor acompáñenos en nuestra Feria de Contratación El 10 de agosto y 24 de agosto 2016 Estamos contratando pintores experimentados, carpinteros, técnicos de servicio de climatización, e instaladores de metal HVAC/Hoja. August 17, 2016 from 10:00am – 2:00pm Hyatt San Jose 282 S. Almaden Blvd. San Jose, Ca 95113 August 24, 2016 from 10:00am – 2:00pm Red Lion Inn 500 Leisure Ln. Sacramento, Ca 95815 Por favor, venga preparado con la información sobre la experiencia previa y dos formas de identificación. Se habla español!! Póngase en contacto con Abril en 707-469-4211 para más información!

that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/27/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 26, 2016 Thomas E. Kuhnle Judge of the Superior Court August 12, 19, 26; September 2, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV296029 Superior Court of California, County of Santa Clara-In the matter of the application of: Alexandria Katelin Fajardo. Petitioner Alexandria Katelin Fajardo has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Alexandria Katelin Fajardo to Alexandria Katelin Nash. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/04/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 29, 2016 Thomas E. Kuhnle Judge of the Superior Court August 12, 19, 26; September 2, 2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619666 The following person(s) is (are) doing business Robin Trangsrud Law 1250 Oakemead Parkways, Suite 210 Sunnyvale, CA 94085-4037, Santa Clara County. Robin Denise Trangsrud 1259 Lakeside Drive, Apt 2216 Sunnyvale, CA 94085. This business is conducted by an individual; registrant has begun transacting business under the fictitious business name or names listed hereon, 07/20/2016 “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Robin Denise Trangsrud This statement was filed with the County of Santa Clara on 07/20/2016 August 12, 19, 26; September 2, 2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619815 The following person(s) is

(are) doing business Plaza Protection 1197 Locust St San Jose, CA 95110, Santa Clara County. Sandeep Singh Chauhan 1197 Locust St San Jose, CA 95116. This business is conducted by an individual; registrant has begun transacting business under the fictitious business name or names listed hereon, 07/25/2016 “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Sandeep Singh Chauhan This statement was filed with the County of Santa Clara on 07/25/2016 August 12, 19, 26; September 2, 2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619025 The following person(s) is (are) doing business H & D Maintenance Services 750 Leigh Apt. 8 San Jose, CA 95128, Santa Clara County. Hector Hugo Barragan Grajeda 750 Leigh Apt. 8 San Jose, CA 95128. This business is conducted by an individual; registrant has not begun transacting business under the fictitious business name or names listed hereon.“I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Hector Hugo Barragan Grajeda This statement was filed with the County of Santa Clara on 07/01/2016 July 29; August 05, 12, 19, 26, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298435 Superior Court of California, County of Santa Clara-In the matter of the application of: Jongho Jin. Petitioner Jongho Jin has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Jongho Jin to Thomas Jongho Jin. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/04/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 2, 2016 Thomas E. Kuhnle August 05, 12, 19, 26, 2016 Judge of the Superior Court ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298250 Superior Court of California, County of Santa Clara-In the

¡EMPLEOS INMEDIATOS! East Side Union High School District está reclutando • Asistentes de Maestros • Trabajadores Sustitutos de Nutrición Infantil • $14 por hora Se aceptan aplicaciones en edjoin.org

matter of the application of: Keseteberhan Habteghebriel Hailu. Petitioner Keseteberhan Habteghebriel Hailu has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Keseteberhan Habteghebriel Hailu to Kesete Habteghebriel Hailu. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/04/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 28, 2016 Thomas E. Kuhnle Judge of the Superior Court August 05, 12, 19, 26, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298337 Superior Court of California, County of Santa Clara-In the matter of the application of: Juliana Cuevas. Petitioner Juliana Cuevas has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Samuel Douglas Mendoza to Aaron Michael Mendoza Jr. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/27/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. August 1, 2016 Thomas E. Kuhnle Judge of the Superior Court August 05, 12, 19, 26, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298299 Superior Court of California, County of Santa Clara-In the matter of the application of: Maria Juana Arreola de Carrasco. Petitioner Maria Juana Arreola de Carrasco has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Maria Juana Arreola de Carrasco to Juana A Carrasco. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/04/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 29, 2016 Thomas E. Kuhnle Judge of the Superior Court August 05, 12, 19, 26, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298212

AUGUST 12-18, 2016

Superior Court of California, County of Santa Clara-In the matter of the application of: Monica Sullivan. Petitioner Monica Sullivan has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Monica Riane Sullivan to Monica Riane Sullivan Harter. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/27/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 28, 2016 Thomas E. Kuhnle Judge of the Superior Court August 05, 12, 19, 26, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298247 Superior Court of California, County of Santa Clara-In the matter of the application of: Nicole Stuart. Petitioner Nicole Stuart has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Nicole Stuart to Forest Ophelia Stuart. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/27/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 28, 2016 Thomas E. Kuhnle Judge of the Superior Court August 05, 12, 19, 26, 2016

ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298249 Superior Court of California, County of Santa Clara-In the matter of the application of: Ly, Ha Van. Petitioner Ly, Ha Van has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Ly, Ha Van to Ly, Tony Van. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/04/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 28, 2016 Thomas E. Kuhnle Judge of the Superior Court August 05, 12, 19, 26, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298270 Superior Court of California, County of Santa Clara-In the matter of the application of:

Endalkachew Berihun Sendekie. Petitioner Endalkachew Berihun Sendekie. has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Endalkachew Berihun Sendekie. To Mathias Berihun Sendekie. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 10/04/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 29, 2016 Thomas E. Kuhnle Judge of the Superior Court August 05, 12, 19, 26, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297979 Superior Court of California, County of Santa Clara-In the matter of the application of: Chan Im. Petitioner Chan Im. has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Chan Im to John Chan Im . THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/20/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 22, 2016 Thomas E. Kuhnle Judge of the Superior Court August 05, 12, 19, 26, 2016

ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298141 Superior Court of California, County of Santa Clara-In the matter of the application of: Noah Adam Yanicki and Benjamin Howard Huang. Petitioners Noah Adam Yanicki and Benjamin Howard Huang. have filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Noah Adam Yanicki to Noah Adam Laniakea b. Benjamin Howard Huang to Benjamin Huang Laniakea. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/27/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 26, 2016 Thomas E. Kuhnle Judge of the Superior Court August 05, 12, 19, 26, 2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 620020


AUGUST 12-18, 2016 The following person(s) is (are) doing business Santa Clara Mufflers and Auto Repair 1500 Richard Av Santa Clara, CA 95050, Santa Clara County. Antonio Z Pulido 1171 Spiro Dr. San Jose, CA 95116. This business is conducted by an individual; registrant has begun transacting business under the fictitious business name or names listed hereon, 06/10/2001 “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Antonio Z Pulido August 05, 12, 19, 26, 2016 This statement was filed with the County of Santa Clara 08/01/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619979 The following person(s) is (are) doing business Mi Jalisco Market 5210 N. 1st St. Alviso, CA 95002, Santa Clara County. Ricardo F Montes 15024 Ridge Top Dr San Jose, CA 95127. This business is conducted by an individual; registrant has not begun transacting business under the fictitious business name or names listed hereon. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Ricardo F Montes August 05, 12, 19, 26, 2016 This statement was filed with the County of Santa Clara 07/29/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619983 The following person(s) is (are) doing business El Taco De Oro RM 5210 N. 1st St. Alviso, CA 95002, Santa Clara County. Ricardo F Montes 15024 Ridge Top Dr San Jose, CA 95127. This business is conducted by an individual; registrant has not begun transacting business under the fictitious business name or names listed hereon. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Ricardo F Montes August 05, 12, 19, 26, 2016 This statement was filed with the County of Santa Clara 07/29/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619582 The following person(s) is (are) doing business Diamond’s Window Cleaning 2040 Beatrice Ct #6 San Jose, CA 95128, Santa Clara County. Nelson I Brizuela 2040 Beatrice Ct. #6 San Jose, CA 95128. This business is conducted by an individual; registrant has begun transacting business under the fictitious business name or names listed hereon, 12/15/2015 “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Nelson J. Brizuela August 05, 12, 19, 26, 2016 This statement was filed with the County of Santa Clara 07/18/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619742 The following person(s) is

(are) doing business Ana’s Mexican Food 1925 Alum Rock Ave San Jose, CA 95116, Santa Clara County. Ana C Salazar and Ignacio Razo Gomez 1500 Virginia Pl #162 San Jose, CA 95116. This business is conducted by a general partnership; registrant has not begun transacting business under the fictitious business name or names listed hereon. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Ana C Salazar August 05, 12, 19, 26, 2016 This statement was filed with the County of Santa Clara 07/22/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619917 The following person(s) is (are) doing business Parallel 41 West Olive Sunnyvale, CA 94086, Santa Clara County. Sunset Ridge Development Co. Inc., 1900 S. Norfolk St., Ste 150 San Mateo, CA 94403. This business is conducted by a limited partnership; registrant has begun transacting business under the fictitious business name or names listed hereon. “I declare that all information in this statement is true and correct, 07/22/2016” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Ana C Salazar August 05, 12, 19, 26, 2016 This statement was filed with the County of Santa Clara 07/22/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619683 The following person(s) is (are) doing business E C C Construction Inc 1539 Eden Ave San Jose, CA 95116, Santa Clara County. ECC Construction Inc 1539 Eden Ave San Jose, CA 95117. This business is conducted by a corporation; registrant has begun transacting business under the fictitious business name or names listed hereon, 07/21/2016 “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Eduardo I Ceja President August 05, 12, 19, 26, 2016 This statement was filed with the County of Santa Clara 07/21/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 618717 The following person(s) is (are) doing business Forge 54, LLC 235 E Edmundson Ave, #B Morgan Hill, CA 95037, Santa Clara County. Forge 54, LLC 235 E Edmundson Ave, #B Morgan Hill, CA 95037. This business is conducted by a limited liability company; registrant has not begun transacting business under the fictitious business name or names listed hereon. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Salvador Murillo Manager August 05, 12, 19, 26, 2016 This statement was filed with the County of Santa Clara on 06/22/2016

EL OBSERVADOR | www.el-observador.com ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298034 Superior Court of California, County of Santa Clara-In the matter of the application of: Sinh Khac Le. Petitioner Sinh Khac Le has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Sinh Khac Le to Jason Sinh Le. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/27/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 22, 2016 Thomas E. Kuhnle Judge of the Superior Court July 29; August 5, 12, 19, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297947 Superior Court of California, County of Santa Clara-In the matter of the application of: Maria Eugenia San Cristobal. Petitioner Maria Eugenia San Cristobal has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Maria Eugenia San Cristobal to Mariaeugenia San Cristobal. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/20/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 21, 2016 Thomas E. Kuhnle Judge of the Superior Court July 29; August 5, 12, 19, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297989 Superior Court of California, County of Santa Clara-In the matter of the application of: James R. Deichstetter, Susan K. Bezecny. Petitioners James R. Deichstetter, Susan K. Bezecny have filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Steven Robert Bezecny-Deichstetter to Steven Bezecny Deichstetter. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/20/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 22, 2016

Thomas E. Kuhnle Judge of the Superior Court July 29; August 5, 12, 19, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298158 Superior Court of California, County of Santa Clara-In the matter of the application of: Elly Rath and Partha Sarathi. Petitioners Elly Rath and Partha Sarathi have filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Ishi Pani to Ishi Rath b. Ishan Pani to Ishan Rath. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/27/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 27, 2016 Thomas E. Kuhnle Judge of the Superior Court July 29; August 5, 12, 19, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV298012 Superior Court of California, County of Santa Clara-In the matter of the application of: Neneh Board. Petitioner Neneh Board has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Neneh Board aka Nina Yoong to Nenah Reed. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/20/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 22, 2016 Thomas E. Kuhnle Judge of the Superior Court July 29; August 5, 12, 19, 2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619827 The following person(s) is (are) doing business Q Flooring 675 Tully Rd. San Jose, CA 95111, Santa Clara County. Thuy Q. Nguyen 722 Platte River Ct. San Jose, CA 95111. This business is conducted by an individual; registrant has not begun transacting business under the fictitious business name or names listed hereon. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Thuy Q. Nguyen July 29; August 5, 12, 19, 2016 This statement was filed with the County of Santa Clara on 07/25/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 619634 The following person(s) is

(are) doing business Danh’s Garden Restaurant 2635 Senter Road San Jose, CA 95111, Santa Clara County. Steve Ly 2972 Sunburst Dr. San Jose, Ca 95111. This business is conducted by an individual; registrant has not begun transacting business under the fictitious business name or names listed hereon. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Steve Ly July 29; August 5, 12, 19, 2016 This statement was filed with the County of Santa Clara on 07/19/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 618965 The following person(s) is (are) doing business Royals Soccer Club 1491 Florida Ave San Jose, CA 95122, Santa Clara County. Hector Joya Jimenez 1491 Florida Ave San Jose, CA 95122. This business is conducted by an individual; registrant has begun transacting business under the fictitious business name or names listed hereon, 06/30/2016 “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Hector Joya Jimenez July 29; August 5, 12, 19, 2016 This statement was filed with the County of Santa Clara on 06/30/2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 618968 The following person(s) is (are) doing business R&E Maintenance 470 S. 2nd St. #15 San Jose, CA 95113, Santa Clara County. Oralia Espinoza 470 S. 2nd St. #15 San Jose, CA 95113. This business is conducted by an individual; registrant has not begun transacting business under the fictitious business name or names listed hereon. “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Oralia Espinoza July 29; August 5, 12, 19, 2016 This statement was filed with the County of Santa Clara on 06/30/2016 Statement of Abandonment of Use of Fictitious Business Name NO. 619633 The following person/entity has abandoned the use of the fictitious business name Danh’s garden Restaurant 2635 Senter Rd. San Jose, CA 95111, Santa Clara Co. Richard T. Ly 2972 Sunburst Dr. San Jose, CA 95111. This business was conducted by an individual and was filed in Santa Clara County on 09/13/2015 under file no. 54860 Richard Ly July 29; August 5, 12, 19, 2016 This statement was filed with the County of Santa Clara on 07/19/2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297609 Superior Court of California, County of Santa Clara-In the matter of the application of: Ahmad Saeed Amiri. Pe-

titioner Ahmad Saeed Amiri has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Ahamd Saeed Amir to Saeed Amiri. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/13/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 14, 2016 Thomas E. Kuhnle Judge of the Superior Court July 22, 29; August 5, 12, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297577 Superior Court of California, County of Santa Clara-In the matter of the application of: Arisa Roesler. Petitioner Arisa Roesler has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Arisa Roesler to Alisa Kumiko Roesler. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/13/2016 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 14, 2016 Thomas E. Kuhnle Judge of the Superior Court July 22, 29; August 5, 12, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV296950 Superior Court of California, County of Santa Clara-In the matter of the application of: Kaylah LeDon. Petitioner Kaylah LeDon has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Camile Amore Sandoval to Camile Amour LeDon. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 08/23/2016 at 8:45 am, Probate Dept. located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. June 27, 2016 Thomas E. Kuhnle Judge of the Superior Court July 22, 29; August 5, 12, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297720 Superior Court of California, County of Santa Clara-In the matter of the application

CLASSIFIEDS / LEGALS

of: Anh Ngoc Le Quach. Petitioner Anh Ngoc Le Quach has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Anh Ngoc Le Quach to Robin Ngoc Le Quach. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/20/2016 at 8:45 am, Probate Dept. located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 18, 2016 Thomas E. Kuhnle Judge of the Superior Court July 22, 29; August 5, 12, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297668 Superior Court of California, County of Santa Clara-In the matter of the application of: Emmanuel Ortiz Vargas. Petitioner Emmanuel Ortiz Vargas has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Emmanuel Ortiz Vargas to Flor Ortiz Vargas. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/20/2016 at 8:45 am, Probate Dept. located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 15, 2016 Thomas E. Kuhnle Judge of the Superior Court July 22, 29; August 5, 12, 2016

ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297124 Superior Court of California, County of Santa Clara-In the matter of the application of: Tra Truong. Petitioner Tra Truong has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Tra Truong to Alyssa Tra Truong. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 08/23/2016 at 8:45 am, Probate Dept. located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. June 23, 2016 Thomas E. Kuhnle Judge of the Superior Court July 22, 29; August 5, 12, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297861 Superior Court of California,

15

County of Santa Clara-In the matter of the application of: Yashar Pakdelijam. Petitioner Yashar Pakdelijam has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Yashar Pakdelijam to Joshua Pakdeljam. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/20/2016 at 8:45 am, Probate Dept. located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 20, 2016 Thomas E. Kuhnle Judge of the Superior Court July 22, 29; August 5, 12, 2016 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 16CV297612 Superior Court of California, County of Santa Clara-In the matter of the application of: Andy Prado Ramirez. Petitioner Andy Prado Ramirez has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Andy Prado Ramirez to Andy Prado. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 09/13/2016 at 8:45 am, Probate Dept. located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara. July 14, 2016 Thomas E. Kuhnle Judge of the Superior Court July 22, 29; August 5, 12, 2016 FICTITIOUS BUSINESS NAME STATEMENT NO. 617227 The following person(s) is (are) doing business Hero Maid 491 Aldo Ave Santa Clara CA 95054, Santa Clara County. HeroMaid LLC 491 Aldo Ave Santa Clara CA 95054. This business is conducted by a limited liability company; registrant has not begun transacting business under the fictitious business name or names listed hereon, 09/24/2014 “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.) Abdullah Alhablj This statement was filed with the County of Santa Clara on 05/09/2016 June 03, 10, 17, 24, 2016


16

SPORTS

EL OBSERVADOR | www.el-observador.com

TOP 4 LATINAS TO FOLLOW IN THE OLYMPICS

AUGUST 12-18, 2016

reputation for being relentless even when a match appears to be lost so you can be sure they won’t stop until they’ve reached gold. Catch all the highlights of these Olympic hopefuls on the X1 Sports app and the NBC Sports app wherever you go. With these apps you’ll be able to catch live results and scores, real-time stats and highlights of each of their nail-biting games.

Gymnast Laurie Hernandez. Photo Courtesy: Instagram.com - @lauriehernandez_

Rio de Janeiro The Olympics is a celebration of competition, passion and nationalism that unites nations like no other organized event in the world. For 17 days we will closely watch athletes demonstrate hard work and commitment by overcoming their toughest obstacles in order to earn one of the highest honors in their sport. These athletes include many Latinas that have already become an inspiration to both men and women around the world; from 16 year old Puerto Rican-American gymnast Laurie Hernandez to Colombian BMX cyclist Mariana Pajón, many Latinas are sure to make a mark in sports history this summer.

MARIANA PAJÓN: BMX Champ Prepares to Rule Again in Rio (Colombia, BMX) – Mariana Pajón is arguably the best female BMX cyclist in the world and earned Colombia its second gold medal in history during the 2012 Olympic games in London. Pajón showed the world that women have what it takes to compete in an extreme sport that is dominated by men. She’s a superstar in her home country and part of a new generation of athletes that have put Colombia as a legitimate contender in a variety of sports.

IDALYS ORTIZ: Unstoppable Cuban Judoka (Cuba, Judo) – After beginning her judo training at 10 years old, Idalys Ortiz earned a spot on the Cuban national team at the ripe age of 15. Now at 26, and with two world championships under her belt since winning the gold in London 2012, Ortiz will be no easy competition in the women’s heavyweight division in Rio.

LAS LEONAS: Fierce Legends in the Making (Argentina, Field Hockey) –This Argentinian field hockey team has recently won its seventh world championship trophy, the most by any national team and have won over 20 official titles since the year 2000 when their breakthrough summer earned them the nickname “Las Leonas.” Their nickname came from having a

Here’s a list of the top 4 Latina athletes to follow during the Olympic Games:

LAURIE HERNANDEZ: Team U.S.A’s Overnight Sensation (U.S.A, Gymnastics) –Laurie Hernandez, the second U.S.-born Hispanic and youngest member of the “Fierce Five” U.S. gymnastics  team, was unknown by casual fans until her breakout performance six months ago in the national championships. This star’s electrifying performances on the floor and the highest beam score during the U.S. trials earned her a spot on the team that is favored to win.

¡Boletos desde $15! Restricciones, exclusiones y cargos adicionales podrían aplicar. Sujeto a disponibilidad.

18 – 22 de agosto 25 de agosto – 5 de septiembre Jazmine Turner Photography jazmineturnerphotography@gmail.com

408.480.7989

355729

Compra Boletos: ticketmaster.com • 800-745-3000 • Taquilla de la Arena

Specializing in Weddings, Couples, Maternity and Senior Portraiture.

RINGLING.COM


AUGUST 12-18, 2016

LOS METALES Y EL ZODIACO Mario Jiménez Castillo El Observador

VIBRAS

EL OBSERVADOR | www.el-observador.com

17

a san jose downtown association production

las buenas noticias y la integración familiar. Lo rige el planeta Júpiter y se le considera el metal de suerte para Sagitario.

Acero Hierro Es un metal fuerte por excelencia, se asocia a la inteligencia, la perspectiva, la sabiduría y la iniciativa. Al poseer pequeños objetos de acero en casa, se contará con protección energética y se sentirá el deseo de adquirir nuevos conocimientos. Es regido por el planeta Mercurio y es el metal apropiado para el signo Virgo.

El metal de la defensa, el valor, las magnas edificaciones y los grandes proyectos industriales. Infunde lealtad y carisma, es fuerte como el planeta Marte y se asocia místicamente al signo de Aries. Níquel

Aluminio Regido por Mercurio, este metal representa la energía mental, los grandes inventos, la potencia, la sagacidad y el don de mando. Infunde integridad y convicción. Es el metal adecuado para el signo Géminis.

Es un metal liviano ligado a la fuerza de voluntad y la humildad. Se recomienda tenerlo en pequeñas barras o en monedas porque ayuda a mantener la calma, evitar la ira y previene los accidentes. Esta regido por Neptuno y se considera el metal adecuado para el signo Piscis.

Bronce

Oro

De la aleación del cobre y el estaño surge el bronce, metal hermoso y agradable a la vista. Se recomienda poseerlo en figuras decorativas y candeleros. Infunde dinamismo, pasión y entusiasmo a quien lo posee. Esta regido por Urano y es el metal de buena suerte para el signo Acuario.

Atrae éxito en los negocios y en actividades artísticas, es el rey de los metales, se asocia a las leyendas del arte, jefes y gobernantes. Es también considerado como un símbolo solar. Al estar regido por el Sol constituye un talismán para el signo Leo.

Thursday August 25

super soul bros. with

|

C

Pirita Cromo El cromo es un metal altamente considerado en su forma de micro mineral como un ingrediente activo en el metabolismo. En su forma metálica se asocia al sentido común, la independencia, el poder persuasivo y la magia lunar. Está regido por Plutón y se considera de buena suerte para el signo Escorpión. Cobre Metal cálido, potente y hermoso, se le considera el guardián de la buena salud, protector de la estructura ósea y las articulaciones. Ayuda a resaltar las cualidades más positivas en los seres humanos. Desde la antigüedad es asociado al planeta Venus y es un talismán para el signo Tauro. Estaño Considerado el metal de la buena fortuna, el crecimiento espiritual, la expansión económica,

| |

musicintheparksj.com ALL SHOWs 5:30-9pm $10 ADVANCE $15 DAY OF 12&under free w/adult

CONTENT

Es un metal resplandeciente que en la antigüedad se utilizo para fabricar espejos y predecir el futuro. Se utiliza actualmente para atraer buena fortuna, dinero y bienes materiales. Se asocia a Marte y a Venus y se considera talismán de suerte para Libra.

Supported in part by a Cultural Affairs grant from the City of San Jose

Plata Es el metal de los sueños, las revelaciones, la percepción, la profundidad y la concentración. Es conocido su gran valor místico cuando se efectúan rituales a la luz de la Luna llena. Al ser regido por la Luna se asocia al signo Cáncer Platino Considerado un metal valioso, fortalece las habilidades mentales, ayuda a preservar la juventud y la energía. Se le considera un talismán que ayuda a resolver litigios y casos de corte. Esta regido por Saturno y se considera de buena suerte para Capricornio.

Compra un producto y llevate el otro GRATIS en la linea Mirada Provence! La linea Mirada Provence es hecha en Francia y es de la mejor calidad!


18

ENTERTAINMENT

EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

HIGHLIGHTS OF OUTSIDE LANDS 2016

Art, music, food and booze bring people together for the weekend’s festivities Arturo Hilario El Observador This is not Coachella, this is not Lollapalooza. What has sprouted in a once barren field at the edge of San Francisco, much like the history of the park itself, is just a highlight of the great place we Northern Californians reside in. Outside Lands Music Festival came back to Golden Gate Park through the weekend of August 5-7 for the 8th consecutive year, to celebrate the quirks and elements of the San Francisco Bay Area while attendees danced, eat and drank amongst the treeline of the park. This year approximately 70,000 daily attendees welcomed musical acts such as Radiohead, LCD Soundsystem and J. Cole among many others,72 to be exact. The fog and cold which was the main weather pattern the whole weekend was of little concern to those there to enjoy in the various genres of music, art installations, types of food and drinks. With the weather there was zero of those EDM fuzzy boots in sight. Casual, layers, and stylish folks reigned supreme as photographers snapped their pictures amongst the art and the trees. Over the years one of the most positive aspects of the festival has been the meshing of San Francisco’s eclectic cultures and history with its present amongst the throngs of musicians. Live canvas paintings are done throughout the day for the entirety of the 3 days festival. This year some artists included Tatiana Suarez, Sam Flores, Ricky Watts and Bunnie Reiss. Year after year these paintings are then slowly added to the “walls” that are formed around various sections of the park. These walls of connected are create a gallery amongst the nature of Golden Gate Park which have some that go back to the first Outside Lands in 2008.

Other artistic endeavors this year were parades of people made up of stilt walkers, drummers and a large, clunky chrome bear that walked through the festival goers, who would understandably stop and pull out their phones for a great shot of these performances. Years past a big sign that said Outside Lands used to adorn the top of the main stage, Lands End, and be lit up at night. This year it was moved to the ground where you could pose with it close to the Panhandle stage. But the attraction that replaced this sign on the Lands End stage is in my opinion an art installation in itself. A glittery silver depiction of the Golden Gate Bridge now loomed above the concertgoers and performers, and as light hit it throughout the day it served as a shiny, more low key version of a disco ball, but as night fell and it lit up it glowed blue. At each of the two towers of the bridge and two locations to the side came up static blue beams of light that projected into the cloudy sky. It was a very cool display that definitely highlights that this is the main stage as opposed to the sign that was up there the previous 7 years. It was a fantastic display while watching Radiohead. As a segue into the next most interesting part of this year’s festival let’s go over “twerking”. Although it is a dance/body movement that has existed for decades, only in the last few years has it exponentially grown into a slice of americana. With that I introduce the “Beignets and Bounce Brunch” segment of Outside Lands GastroMagic area of the festival, which touts itself as “the home for innovation around what is possible in food, drink, music, magic, and more”. The Beignets and Bounce, now in its third year at Outside Lands, brings music, beignets and twerking, which correlates to joy for everyone experiencing it. Host Big Freedia, a musician out of New Orleans known for his energetic live

shows had the swollen crowds grooving as he offered up beignets to participants in the crowd willing to strut their stuff on stage and twerk with them when possible (including a person in a banana costume). Probably the most fun strictly non-music act besides the comedy shows at the Barbary comedy tent.

of a large music fest should be. Eco-friendly, sometimes chilly, and full of art and food. Until 2017, I definitely suggest checking out the playlists available on Spotify for an idea of the music that provided a soundtrack to the happenings of the weekend, including the twerking for Beignets.

Once again, Outside Lands continues to build on what people think a Bay Area version

Transferencia a CSU y UC - Programas para Carreras - Ayuda Financiera - Programa Puente

En Mission College Los Estudiantes viajan en

Autobuses y Tren Light Rail ¡Por solo $11 por Semestre!

¡Regístrese Ahora! Las Clases de Otoño Comienzan el 27 de Agosto

Solamente $46 por Unidad de Semestre Clases de ESL, Por Internet, Noches y Fin de Semana


EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

TECHNOLOGY

FACEBOOK IS KILLING CLICKBAIT ...and the Results Will Surprise You! on organizations that are gaming (or trying to game) its platform.

On June 29, 2016, Facebook’s VP, Product Management, News Feed Adam Mosseri wrote a post titled Building a Better News Feed for You. It opens, “The goal of News Feed is to show people the stories that are most relevant to them. Today, we’re announcing an update to News Feed that helps you see more posts from your friends and family. We explain this change in more detail here.” It has been a few weeks, and I can tell you that I’ve received several cries for help from small publishers who have been crushed by this. An average experience is a 50 percent loss of traffic, but in a few cases, it’s more like 90 percent. The solution is to pay up, but in most of the cases brought to my attention, the economics of “pay up” simply don’t work.

This new policy undoubtedly improves Facebook’s user experience. From a consumer’s standpoint, transparency is always good. It’s also good for advertisers. They get an opportunity to purchase a new ad product and get Facebook insights to help them evaluate their ad buys. But for publishers, giving advertisers access to the data from tagged branded content or posts will reveal all kinds of stuff publishers would rather advertisers not see. How much traffic came from Facebook ads and how much traffic came from the publisher’s site? What is the value of the publisher’s dedicated audience of avid users? This new metric sharing is also likely to impact the practice of bundling because advertisers can now figure out the spread between the prices they are paying publishers and the price Facebook is offering directly. While it’s not always apples to apples, for many publishers, this is not good news.

Tag Requirements for Branded Content

Get Out Your Credit Cards

Friends and Family News Feed Focus

Shelly Palmer Much has been written about why and how Facebook is killing clickbait and what effect that might have on publishers, agencies and marketers. But to truly understand the impact of this newly updated anti-clickbait algorithm, you need to consider a few other recent Facebook policy changes that, when taken together, will make it harder and more expensive for publishers to bundle native content, drive traffic and accomplish their reach goals. The War on Clickbait Regarding clickbait, in answering the question, “Will this impact my Page?” Facebook writes, “We anticipate that most Pages won’t see any significant changes to their distribution in News Feed as a result of this change.” Which is code for “Of course it will.” While reducing clickbait is a noble goal, consider the title of this article: “Facebook Is Killing Clickbait and the Results Will Surprise You!” I intentionally crafted it as the kind of clickbait Facebook is trying to eliminate. Facebook’s approach to curtailing clickbait suggests that “headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer” will be targeted by the new algorithm. But let’s not quibble about clickbait. It is generally used for untoward purposes, and there are several bad actors who need to be reined in. Instead, let’s concentrate on something that may surprise you: the collateral damage from Facebook’s systematic war

Earlier in June, Facebook went after branded content (Facebook’s term for native advertising) saying, “Verified Pages (with the blue checkmark) can share branded content on Facebook as long as they follow our updated branded content policy and ads policy and use the branded content tool to tag marketers in their posts.” This is actually a big deal. Publishers have never really been allowed to promote branded content on Facebook pages. The work-around was to create a page dedicated to content and share the branded content from that page. Publishers could also create dark posts – ads that didn’t show up on the publisher’s page but did show up as ads in news feeds. This is over. Now, publishers have to tag advertisers in branded content, which makes it unambiguously clear that “native advertising” is actually advertising. There is nothing wrong with this idea, but tagging the advertiser comes with a twist — when a publisher tags an advertiser, not only will Facebook show the advertiser the metrics, the advertiser can pay Facebook directly to turn the content into a sponsored post.

ON THE GO? Read us online! visit the electronic edition and download our editions.

19

In practice, some publishers will be able to work around these algorithm and policy changes by throwing money at the problem. But many small publishers won’t have the margin to solve their referral and reach issues by paying to boost content. For them, killing clickbait is the cherry on the cake of these recent policy changes. For everyone else, it’s time to adapt. About Shelly Palmer Named one of LinkedIn’s Top 10 Voices in Technology, Shelly Palmer is President & CEO of Palmer Advanced Media, a strategic advisory and business development practice focused at the nexus of technology, media and marketing with a special emphasis on data science and data-driven decision making. He is Fox 5 New York's on-air tech and digital media expert and a regular commentator on CNBC and CNN. Follow @shellypalmer or visit shellypalmer.com or subscribe to our daily email http://ow.ly/WsHcb


20

EDUCATION

EL OBSERVADOR | www.el-observador.com

AUGUST 12-18, 2016

Estudie en West Valley College

Clases de otoño empiezan el 29 de agosto

Regístrese ahora: westvalley.edu/apply

SI DESEA AYUDA CON EMPEZAR, VISITE EL

REGISTRATION OPEN HOUSE

sábado, el 13 de agosto•9:30 AM–1:00 PM West Valley College, A&R @ ʻThe Villageʼ

CELEBRANDO LA APERTURA DEL CILKER SCHOOL OF ART & DESIGN

• aplicar a la universidad GRATIS • inscribirse en las clases BURRITO DE • iniciar su plan de educación • programar su orientación DESAYUNO • hacer sus pruebas de evaluación

Para ver más detalles visita: westvalley.edu/reg

El Observador_8/12  
Read more
Read more
Similar to
Popular now
Just for you