I didn't care, I was just living my life, like I had been since I was a child, sometimes thin, sometimes a bit bigger but I was still the same person. Why couldn't anyone else see this? Author and journalist Terry Poulton answers this question in her book, No Fat Chicks: How Big Business Profits By Making Women Hate Their bodies â€“ And How To Fight Back. Poulton was an established Canadian journalist by 1982, when she was commissioned by a wellknown women's magazine to lose 65 pounds and document her weight loss. She managed to lose the weight in six months but gained it all back only to realize that the problem was much bigger than her. While researching for her book, which was meant to be about her experience as a heavier person in a thin-obsessed society, Poulton came to the conclusion that what was actually going on was a "billion-dollar brainwash". Corporations gain from making women think they are too heavy and set unreasonable standards for them to aim for and fail. Poulton traces the starting point of this mass market strategy to 1967 and a 92 pound model named Twiggy: Since her debut in 1967, when she became the darling of the fashion world and the incongruous ideal of nearly everyone else, her image â€“ and that of her latter-day clones like Kate Moss â€“ has been milked for billions. During the first decade after Twiggy's debut, the annual take from the labyrinthine American anti-fat industry soared to $10 billion, 95 percent of which was spent by women. And in the following decades, that total has quintupled. Could it be that all that dieting, guilt, constant worrying, strategic dressing, and money spent has nothing to do with "health" and "beauty" at all but is all about big corporations making a buck, or billion? Yes, and to prove it Terry cites examples of beauty ideals pre-Twiggy. Arguably one of the most desirable women of all time, and a beauty icon still, Marilyn Monroe was a size 12. Even before her, the beauties of the late 1800's like actress Lillian Russell, who was the most desirable woman of her time, weighed nearly 200 pounds. Clearly if these heavier women were beautiful then, women like them can't possibly all of sudden be considered abhorred, and be discriminated against, without some catalyst to have changed our views. That catalyst is big-business and the only way to fight back, according to Poulton, is for women to accept their bodies as they are.