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CONTENTS

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ON THE

INDULGENCE AWAITS AT THE RITZ-CARLTON BALI Photo Courtesy of The Ritz-Carlton, Bali

COVER

HOME | INTERIOR DESIGN 14 D-ZYN CORNER by Carol Townsend

TRAVEL | LEISURE 18 Jumeirah Al Naseem in Dubai 22 Pursuit Unveils New Oceanfront Geothermal Lagoon in Iceland

24 An Island Paradise, Exclusively Yours 26 The Bahamas is Reopening July 1 and So Is This Private Island

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28 Edgewood Tahoe Set to Re-Open 30 Level 3 Design Group Completes

Downtown L.A.'s First Wayfarer Hotel

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42 ART | CULTURE 32 Bouquet of Hope ENTERTAINMENT | FOOD 33 Ceviche & Truffle Grilled Sandwich HEALTH | BEAUTY 34 Let's Get Down to the Core of Things By Jennifer Gonzales

36 Don't Let Running Injuries Hold You up This Summer

38 Whole in One Treat Enlarged Pores Give Your Skin an Overall Boost This Summer ENTERTAINMENT | NEWS 42 Hublot Celebrates Hockey Legend Alexander Ovechkin’s 700th Career Goal

AUTOMOBILE | RIDE 46 Porsche Debuts the 2021 911 Targa 4 and 4S Models

BUSINESS | DEVELOPMENT 48 'Disruptive Innovation' Not an Oxymoron By Merilee Kern

52 Rule Maker or Rule Breaker?

6 Personal Branding Lessons Every Professional Needs By Merilee Kern

55 Innovative Underground Transportation System Achieves Milestone

REAL ESTATE 56 Blaze Partners Acquires

Trophy, High-Rise Community in Downtown Tampa

60 Existing-Home Sales Wane 17.8% in April

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HiGH RiSE LiFe JUNE 2020 Yo u r E x c l u s i v e G u i d e To H i g h - R i s e L i v i n g

Las Vegas

Los Angeles

San Diego

Long Beach

San Francisco

San Jose

Silicon Valley

PUBLISHER Online Enterprise, LLC.

EDITOR-IN-CHIEF Selcen Kavruklar

CREATIVE CREATIVE DIRECTOR Kubra K. Celenk

CONTRIBUTING WRITERS Carol Townsend Merilee Kern Jennifer Gonzales

CONTACT Editorial Inquiries selcen@highriselife.com Advertising Inquiries info@highriselife.com 702.944.8773

Copyright Online Enterprise LLC 2020. All rights reserved. No part of this magazine may be reproduced without the written permission of the publisher. All information contained in this magazine is, as far as we are aware, correct at the time of going to press. Online Enterprise LLC. cannot accept responsibility for errors or inaccuracies in such information. If you submit unsolicited material to us, you automatically grant Online Enterprise LLC. a license to publish your submission in whole or in part in all editions of the magazine. High Rise Life Magazine endeavors to respect the intellectual property of the owners of copyrighted material reproduced herein. If you identify yourself as the copyright holder of material we have wrongly attributed, please contact our office. Publication of articles does not necessarily reflect the official position of the High Rise Life Magazine.

Proud member of

Nevada Press Association June 2020

2018 Print Excellence Award Silver Award

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LETTER FROM THE

Editor

Dear reader, Welcome to our travel issue of High Rise Life magazine. I hope you and your family have remained safe and healthy during the early stages of the pandemic. While we can all be grateful for technology over the past few months, people are excited to break free of their homes and reconnect as travel restrictions continue to ease. There’s no better time, and frankly, no better place, to travel. Socially distant options are aplenty in this issue. Enjoy extraordinary getaway ideas for the jet-set elite, with buyouts of entire islands, to the finest hotels for the ultimate in exclusivity and privacy. Cheers,

Selcen Kavruklar Editor-in-chief selcen@highriselife.com

June 2020

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HOME | INTERIOR DESIGN

D-ZYN CORNER

Stage This Interior Design Written by Carol Townsend, A.S.I.D. Interior Designer

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ello everyone, what an emotional two months we have all endured. The Covi-19 Viral Express is what I have named it. What with my favorite stores having been shuttered, and favorite restaurants closing their operations, I can now understand what the end of the world will look like. In all my sixty plus years I have never experienced a current day ghost town, and now I have. Las Vegas shutdown? So, now that they say we will begin again, let’s see what we would like to envision for our living spaces now that we have spent considerable time there ourselves. Since my second living space happens to be a lovely courtyard that I have successfully reimagined into a tropical beach locale in the middle of the desert, what is your dream? What project are you ready to roll up your sleeves and get to work on? Summer lets us enjoy the great outdoors, but in our desert sun, we have to take it in smaller doses. With triple digit heat already upon us, how can we introduce a coolness to our surroundings? Create a beautiful, serene oasis on your patio. See how quickly your moods change when you get home. Can you see beautiful palms swaying to the afternoon breezes and bringing a world of green to your world? How about a couple of giant potted Bird of Paradise Palms? The blooms when they appear are quite exciting. These plants are quite hardy in their more mature sizes. It took mine about a year to acclimate to its new pot, but when that bird bloom shot out this past month, it was so much fun! So, do you have a lovely covered patio looking out over the valley in your high-rise home? The palms like sun and heat, but appreciate some shade early and late in the day. They are easy maintenance requiring some water and semi-annual fertilizer. Take one or two home with you today. Enjoy the breezy way it will add to your patio existence. The soft rustling of the palm fronds can bring a sense of calm into a world gone wild. In the 80’s there was a saying that the population was cocooning. They certainly nailed the description of what we have been experiencing now in 2020. But out of that came the expression Comfort Zone. It is appropriate now when we begin to get out again, that we create the perfect place to return to. Waterfalls, palm trees, flowers that will attract the hummingbirds who thrive in Vegas. Think how wonderful it is to have these little flying creatures come up to you and just hover? They are very social. I love the ones nesting near my home. They come right up to me and look at me as if they are memorizing me for some future event. They let me know when their nectar feeder is empty and thank me for the beautiful flowers around my courtyard. Honestly, it is something to enjoy if you have not seen them in action yet. So! Get ready to embark on your summer project. Visit the different nurseries and see what they have to offer. Don’t be afraid of some of the plants just because you don’t know their species names. Get your hands dirty (I know I know, wash them thoroughly after you have planted.) It’s time for us to get out and about again. It’s time for us to be alive again! Have fun and enjoy! Look on Kindle-Amazon for my newest release: A World Redesigned…The US Under Covid-19

Carol S Townsend A.S.I.D carolstownsend@gmail.com

Look on Kindle-Amazon for my newest release: A World Redesigned…The US Under Covid-19

June 2020

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TRAVEL | LEISURE

Photos Courtesy of Jumeirah Group

Jumeirah Al Naseem in Dubai First Hotel in the World to Receive Prestigious Bureau Veritas Safeguard Label Guests staying at Jumeirah Al Naseem in Dubai can be assured of the highest hygiene standards after the five-star resort was awarded Bureau Veritas' Safeguard label – the first hotel in the world to receive the prestigious certification. Bureau Veritas – a world leader in testing, inspection and certification services – has developed detailed checklists with global health, safety and hygiene specialists to ensure that procedures in place for the resumption of operations meet local and international regulations, as well as recognized best practices. Remote and field audits are carried out to ensure protective measures are implemented efficiently, with the label awarded if all requirements are met. Bureau Veritas provides reassurance to customers with a dedicated global website showing all the labelled entities approved by auditors - https://restartwith.bureauveritas.com.

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Jumeirah Group has implemented a series of protective measures in its hotels around the globe, designed to keep guests and colleagues safe. These include usage of protective masks, daily temperature checks and extensive hygiene training for all colleagues, strict social distancing across all areas of the hotel including beaches, pools and gyms (when open), tripling fresh air in public areas, sanitization fogging – up to three times a day depending on footfall and strict lift etiquette to ensure guests are travelling alone. In guest rooms, housekeeping vigorously clean and aerate every day and provide sanitizing and hygiene amenities including mask, gel and wipes. Pillows and duvets undergo a thermal hygiene process while pillow and mattress protectors are changed after each checkout. Rooms are left vacant for three days after each stay as an additional safety measure and, where this is not possible due to high occupancy, the room undergoes a complete sanitization fogging process.

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Exceptional dining experiences also feature additional precautionary measures, including full restaurant sanitization before each service, buffets redefined as ĂĄ la carte, table distancing and hygiene amenities placed on each table for guests to utilize. JosĂŠ Silva, Chief Executive Officer of Jumeirah Group, said: "The safety of our guests and colleagues has always been our utmost priority. We have a long-standing relationship with Bureau Veritas, working with them since 2018 to oversee our HACCP certification for food safety and implementing health, safety, and environment compliance audits globally. The current situation requires us to go even further to validate the protective measures in place and achieving the Bureau Veritas Safeguard Label is an important step in restoring confidence and demonstrating our commitment to operate our hotels to the highest global standards. Jumeirah Al Naseem is the first hotel in the world to receive the Safeguard Label, and we will be working closely with Bureau Veritas over the coming weeks to certify our wider portfolio." Marcel Hochar, Senior Vice President Middle East and Central Asia for Bureau Veritas, said: "For almost 200 years, Bureau Veritas' mission has been to shape a world of trust. Adapting to the current crisis, we have developed the Safeguard label to certify that appropriate safety standards, training and cleaning protocols are achieved to allow businesses in general and the hospitality sector in particular, to re-commence operations with confidence. With this label, we have the ability to address the new expectations of our society in terms of health and safety." For full details of all protective measures being taken by Jumeirah Group visit www.jumeirah.com.

June 2020

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Photos Courtesy of The Ritz-Carlton, Bali

TRAVEL | LEISURE

INDULGENCE AWAITS AT THE RITZ-CARLTON

Bali

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here is no better time than now to start planning the next luxury holiday when it’s time to travel again. The Ritz-Carlton, Bali is delighted to invite guests to enjoy the renowned hospitality of this beachfront resort by launching an exclusive offer to be booked before June 15th 2020 for stays until May 31st 2021.

Located on pristine white sandy beach in Nusa Dua, guests can soak up the rays, or enjoy the shade under a beach umbrella at the sprawling beachfront infinity swimming pool overlooking the glistening Indian Ocean while ordering cocktails and beachside cuisine direct to their deckchair. Those looking for more formal dining experiences will find something for every taste and mood at the resort's choice of award-winning restaurants. From upmarket Indonesian cuisine at Bejana on the clifftops, to the freshest seafood and grills at The Beach Grill to sophisticated Japanese food at Raku or High Tea at The Ritz-Carlton Lounge & Bar. Guests looking for more personalized romantic dining experiences can enjoy starlit dine outs on the beach, or candle lit dinner in their private villa. Further indulgence is on offer at renowned The Ritz-Carlton Spa Bali, where decadent spa treatments are inspired by the transformative powers of the Indian Ocean. A serene sanctuary nestled within the resort's gardens, the spa also offers a range of yoga classes, beauty salon, gym, Hydro-Vital Pool and a delightfully secluded Balinese bathing pool fringed in lush tropical foliage. No matter when the guests can come, The Ladies and Gentlemen of The Ritz-Carlton, Bali will be thrilled to welcome them back and treat them to the legendary service that the resort is famous for. For more information, please visit www.ritzcarlton.com.

June 2020

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TRAVEL | LEISURE

Photos Courtesy of Pursuit

Pursuit Unveils New Oceanfront Geothermal Lagoon in Iceland Sky Lagoon to open near Reykjavik along the ocean's edge in spring 2021

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ursuit unveiled plans to expand its collection of unforgettable and inspiring travel experiences with the development of a premium oceanfront geothermal lagoon. Located in Kársnes Harbour, Kópavogur, just minutes from Reykjavik's vibrant city center and iconic urban landmarks, Sky Lagoon will showcase expansive ocean vistas punctuated by awe-inspiring sunsets, Northern Lights, and dark sky views. Sky Lagoon by Pursuit - New Oceanfront Geothermal Lagoon in Iceland "We are thrilled to unveil plans to develop a remarkable geothermal lagoon experience along one of Iceland's most stunning oceanfront locations," says Dagny Petursdottir, General Manager, Sky Lagoon. "The rejuvenating and relaxing retreat, situated against the dramatic backdrop of the Atlantic Ocean yet so close to Reykjavik's vibrant urban center, will enable guests to connect with mind, body and spirit through the radiant powers of geothermal waters while taking in such impressive ocean views." The lagoon's design draws inspiration from the breathtaking and cinematic landscapes of Iceland, creating an oasis within the city. Its un-obstructed 70-metre (230 ft) infinity-edge will produce a visual effect that will blend into the ocean landscape. Further design elements are influenced by Icelandic culture, creating a distinctive guest experience modeled after Icelandic turf houses and its restorative spa-like ritual rooted in Icelandic tradition. "Spending time relaxing in natural geothermal waters is an integral part of our culture here in Iceland. Sky Lagoon's multi-sensory oasis will feature an ocean-side

infinity-edge design in addition to cold pool and sauna experiences. Additional amenities will include an in-lagoon bar, dining experience and unique retail offerings," said Petursdottir.   Pursuit will operate Sky Lagoon through the Icelandic entity Atlantic L ehf. in co-operation with Nature Resort ehf., an Icelandic company. The facilities around the geothermal lagoon experience are in construction, anticipated to open spring of 2021.   "At Pursuit we are focused on connecting guests to iconic places through unforgettable and inspiring experiences," says David Barry, President, Pursuit. "Iceland is one of those authentic and remarkable places that has the power to excite and inspire. Following the recent launch of our visually stunning FlyOver Iceland experience, we are thrilled to announce our continued commitment to Iceland with the inclusion of Sky Lagoon to our collection of world-class travel experiences." Iceland recently announced plans to reopen its borders closed by the global health crisis on June 15. For more information on th Sky Lagoon, visit skylagoon.com.

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TRAVEL | LEISURE

Photos Courtesy of Anantara Resorts

An Island Paradise, Exclusively Yours The setting: a luxurious hideaway of poetic beauty – white sands, coconut palms, the jewel-toned colors of the Indian Ocean. Your time on the island – utterly bespoke and timeless. Naladhu Private Island Maldives promises extraordinary getaways for the jet-set elite, with buyouts of the entire island for the ultimate in exclusivity and privacy. Naladhu Private Island Maldives is home to 20 elegant and spacious private houses fronting the blue waters of the Indian Ocean. Stay for a minimum of three nights on an exclusive island takeover, for a maximum of 50 guests. Every space is yours and yours alone, from The Living Room’s beachfront dining scene to the pristine shores overlooking the blue lagoon. Customize an Intimate Dining Affair exclusively for your group or enjoy a variety of dining options on our neighboring resort islands – the choice is yours.

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Naladhu Private Island Maldives private island packages include: • 20 luxurious houses, all with private pools • Personalized butler service for each villa to cater to your every whim, 24 hours a day • Daily gourmet breakfast available at any time of the day • Personalized menus at The Living Room or in residence • In-Residence Spa – a uniquely luxurious wellness journey of unparalleled personal attention • Nirvana Day Cruise experience– cruise aboard your luxury private yacht for a day of snorkeling and island hopping • Extensive choice of water-sports activities (for all levels) as well as access to a direct surf point • Access to the private island “Gulhifushi” for snorkeling and relaxation • Access to sister islands Anantara Dhigu Maldives Resort and Anantara Veli Maldives Resort • Resort doctor available 24-hours • Stay with Peace of Mind Hygiene program applied For more information on Naladhu Private Island Maldives, please visit naladhu.anantara.com.

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TRAVEL | LEISURE

Photos Courtesy of Cuvee

The Bahamas is Reopening July 1 and So Is This Private Island Cuvée's Royal Island, a 430-acre private paradise welcomes back visitors for exclusive bookings Off the coast of Eleuthera sits Cuvée's Royal Island, a 430-acre private enclave that accommodates up to 18 guests for fully customizable and exclusive island rentals. Frequented by celebrities and prolific families alike, Royal Island's guest book includes Kevin Hart and family as well as multiple generations of the Manning family. Privacy, personalized luxury, and island adventure are the hallmarks of Royal Island and rentals start at $14,000 per night for up to 12 guests. Available for buyout experiences only, every booking includes luxe accommodations in the island's five beachfront bungalows and spa suites, as well as personalized menu and beverage planning and your own private chef, dedicated on-island concierge and service staff. Also

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included are endless water activities in the form of snorkeling off a local shipwreck, private sandbar lunches, jet skis, paddleboards, hobie cat sailing, swimming with pigs, movie nights under the stars and more. The Bahamas announced the reopening of ports to tourists effective July 1, 2020 and Royal Island will be welcoming back visitors that same day. Accessing Royal Island is easy too – both the commercial and private airports on North Eleuthera are just an hour flight from South Florida and approximately 30 minutes transfer to Royal Island, via private car and the island's Royal Treatment boat. For more information, please visit www.cuvee.com.

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TRAVEL | LEISURE

Photo Courtesy of Edgewood Tahoe

Edgewood Tahoe Set to Re-Open Set along the beautiful shoreline of South Lake Tahoe's cobalt blue waters and overlooking the Sierra Nevada, Edgewood Tahoe is re-opening its doors beginning May 15, and ready to welcome travelers once again to experience the lodge's grandeur. Edgewood Tahoe has built its reputation on anticipating guest needs, leading hospitality trends and exceeding customer expectations with elevated offerings and anticipatory, luxury service. Following the successful reopening of the famed Edgewood Golf Course on May 4, The Lodge at Edgewood is following suit, with newly instated health and cleaning protocols, created to set the backdrop for worry-free travel.

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The Great Room at The Lodge at Edgewood Tahoe "When we welcome guests back to The Lodge at Edgewood Tahoe, we want them to have the peace of mind they are used to experiencing when they escape to our lakefront resort," said General Manager Corinna Osborne. "We have been able to retain and pay our staff through our downtime, uniquely positioning us to relaunch with our dedicated, original team that has been trained on the resort's new cleaning protocols—an integral piece of the puzzle to help us ensure our guests have the exceptional experience they have come to expect from Edgewood Tahoe."

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As a 2020 Forbes Travel Guide Four-Star recognized hotel and spa, Edgewood Tahoe has continued to make health and sanitation safety its first priority, closely monitoring government policy changes; Centers for Disease Control (CDC) guidelines; federal, state, and local government mandates, and public health advancements. Upon arrival, the guest journey at Edgewood centers around physical distancing in a safe and pristine environment. Quintessential communal amenities, such as the evening s'mores cart, have been updated to ensure safety and physical distancing, while still delivering the four-star luxury service guests expect—with individually wrapped s'mores packages. Guests will also receive a welcome amenity that includes a custom face mask, hand sanitizer and wipes for additional on-the-go safety. Once on property, guests will be able to partake in the popular Star Tours series, immersed in the starry skies above, or to cozy up by the firepits for caricatures, ukulele lessons or evening s'mores featuring a periodic drop-in from a local Mark Twain impersonator, regaling guests with tales of escapades in the Sierra. Edgewood Tahoe's restaurants and bars will reduce seating capacities to allow for a minimum of six feet between each seated group of guests, with dining available on a reservationonly basis. The Bistro was the resort's first dining concept to re-open on property, welcoming

guests with reservations beginning Tuesday, May 12 with a robust menu of signature offerings. Spa Edgewood's salon will reopen with the Lodge on Friday, May 15, with strict capacity and health measures in-place for the safety of staff and guests. The resort is continuing its mission to cultivate a community that revels in the balance between a wellness-forward lifestyle, paired with laidback, lakefront luxury. The Lodge at Edgewood will re-introduce its daily mountain morning yoga in June, with outdoor programming that takes advantage of the resort's 235-acre wooded bastion. Spa Edgewood will reopen once requirements from State and Federal Authorities, including the Nevada Board of Cosmetology, are received, and implemented. In the interim, the team at Spa Edgewood is curating a menu of "hands-off" services including a Reiki Energy Healing experience—a touchless method of spiritual healing and self-improvement, as well as a self-guided Hypervolt Massage—also a touchless experience where master therapists guide a client through massage techniques using the Hypervolt technology to alleviate sore muscles and relax away tension. Additional information and packages are available at the property's newly reimagined and designed website www.edgewoodtahoe.com.

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TRAVEL | LEISURE

Photos Courtesy of Level 3 Design Group

Level 3 Design Group Completes Downtown L.A.'s First Wayfarer Hotel A super chic hotel. New jobs. A fresh vibe for the City of Angels. Earlier this year, Level 3 Design Group did a walk-through of the newly converted Wayfarer hotel by Pacifica to see the outcome of the FF&E purchasing handled by the firm. Located in the heart of downtown Los Angeles, the hotel is a mix of modern, contemporary, and eclectic styles, and was recently named one of the 'Top 20 Most Exciting Hotels' of 2020 by Forbes magazine. "We procured thousands of items and it was a much-welcomed task because it challenged our creativity to think outside of the box," said Sergio Estrella, senior project manager at Level 3. "We really enjoy working on projects like this because they have their own unique flavor and personality, he said." Aside from the uniquely designed 156 guest rooms, the 12-story hotel is full of stylish elements such as the communal kitchen, restaurant, and high-end extras like

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the speak easy style lounge, the Lilly Rose. Another bonus is the impressive rooftop where one can enjoy the fire pit or sit waterside. Whatever the occasion, every detail is covered. "We keep a sharp focus on cost efficiency for our clients," said Estrella. "Many of the items for this project were extremely high end, and we were adamant about keeping costs down without compromising the essence or quality of the design. We measure every project from that approach." Level 3 Design Group, recognized nationally as a Top 10 hospitality design and purchasing firm and winner of the 2019 Renovation of the Year award by Marriott International, offers services in design, purchasing, construction, FF&E installation and millwork in partnership with its sister company, JAC Construction. For more information, please visit www.level3designgroup.com. www.HighRiseLife.com


ART | CULTURE

Bouquet of Hope As India has been on lockdown Abhishek Poddar, Founder of India's Museum of Arts and Photography (MAP), has spent his time trying to bring the world together - digitally. Over 1000 flowers have been submitted from around the world to MAP's Bouquet of Hope. Some were drawn or painted, others photographed their garden or a motif from fabric. Flowers - symbols of courage, love, and life -are messages we all need now more than ever.

Photo Courtesy of Ayesha Gopal & Dhruv Joshi

For his parents 25th wedding anniversary in 1989, MAP Founder Abhishek Poddar surprised them with an art installation of 25 flowers. Well-known artists from India created a single flower, one for each year of his parents' married life together, in the artist's own inimitable style. Each image reminds them of a fond moment, "at times like these, we hold on to precious memories - of family times, of challenges we managed to overcome, of personal journeys we ventured on" said Abhishek. That is why Abhishek was inspired to build the world's largest Bouquet of Hope. About MAP The Museum of Art & Photography (MAP) is a new museum being built in Bangalore, the Silicon Valley of India. It will be among India’s very first major private art museums, with a goal to share India's artistic heritage while also igniting a new modern museum culture. MAP connects India's past, present, and future by showcasing historical artifacts alongside modern and contemporary works, folk art, textiles, painting, sculpture and photography. The MAP collection currently has more than 18,000 works ranging from the 12th Century to the present day. The first 7000 objects and the first six million dollars were donated by Abhishek Poddar.

Photo Courtesy of Mitchell Abdul Karim Crites

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ENTERTAINMENT | FOOD

Ceviche Time: 1 hour Ingredients: 120 g of dorade or other white fish Lime juice Tiger’s milk: 90 g celery 7 g garlic 5 g coriander 1 lime juice 80 g fish fumet salt Dressings: Red onion petal Finely chopped carrot and red pepper Sucrine leaf Sweet potato, cooked in orange juice with 1-star anise and 1 cinnamon stick cut into small cubes Instructions: Cut and mix the fish with a pinch of salt and the lime. Add the tiger ’s milk and mix it all together again. Check the seasoning, it is possible to add 3 thin slices of chili pepper. Add the dressings.

Truffle Grilled Sandwich Time: 1 hour Ingredients: 120 g of dorade or other white fish Lime juice Tiger’s milk: 90 g celery 7 g garlic 5 g coriander 1 lime juice 80 g fish fumet salt Dressings: Red onion petal Finely chopped carrot and red pepper Sucrine leaf Sweet potato, cooked in orange juice with 1-star anise and 1 cinnamon stick cut into small cubes Instructions: Cut and mix the fish with a pinch of salt and the lime. Add the tiger ’s milk and mix it all together again. Check the seasoning, it is possible to add 3 thin slices of chili pepper. Add the dressings.

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HEALTH | BEAUTY

Let's Get Down to the Core of Things Written by Jennifer Gonzales

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ot summer bods are the new trend. It’s beautiful and hot out, perfect weather to hit the beaches and show off that nice body that you’ve been working so hard on. When it comes to being fit, it’s all about how strong your core is. Core exercises help train the muscles in the pelvis, lower back, hips, and abdomen to work together. Enlisted below is a helpful guide to get that core as strong as your abs.

Differences between core and abs: First, let’s establish the key difference between the core and the abs. The core covers all the areas that contain the muscles in the ab area that is designed for strength and stability, and abs are the actual muscles that you see. Think of the core as the setting foundation for abs to build on.

Core Workouts: There are multiple workouts that are meant to strengthen the core area. However, there are a few popular workouts that should be taken into consideration upon creating the perfect core, and it may even challenge the core. To start there are flutter kicks, Russian twists, side bridges, reverse crunch and Planks. All which are meant to target the core precisely, and by adding ankle weights or a weighted vest you can make it more of a challenge.

Ab Workouts: When it comes to ab workouts, there is a wide variety of exercises that targets the ab area. The ones that are the most common are: sit ups, knee crunches, climbers, leg raises, and scissors. All meant to target the abs by benefiting the core. These exercises are considered adequate when also done in repetitions. Some of the benefits to having a strong core, is being able to maintain mobility, improve stability and sports performance, decrease back pain, and help in an active lifestyle. Whether you are at the beginning stages of being fit or if you are at the advanced level of being fit these core and ab exercises are still great in adding into your daily workout routines.

About Jennifer Gonzales J.M. Gonzales has a strong passion for writing. She is author of two books "Broken Silence" and "Wild Card" both of which can be found and purchased on Amazon and Barnes & Noble. She is currently a full time student with Ashford University and is on her way to receiving her BA in Journalism. Meanwhile, she continues to maintain her personal blogs and enjoys traveling. IG: j.m. gonzales

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HEALTH | BEAUTY

Don't Let Running Injuries Hold You up This Summer 36

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f you've started running, or have recently gotten back into it, you're not the only one. Cities across the country have seen a surge in the number of people exercising outside as social distancing recommendations remain in place. As people turn to running, whether as a first-timer or an experienced runner, there may be questions about how to do it without injury. A recent scientific article in the June 2020 issue of the Journal of the American Academy of Orthopedic Surgeons, comes at an optimal time, as it not only outlines common runners' questions, but also discusses the health benefits of running. Orthopedic surgeons can help answer common questions on running. "Running is a beloved pastime for many Americans, but it is also a source of musculoskeletal injuries. However, with the proper approach to training and a mindful stride, it remains an excellent source of cardiovascular fitness," said lead researcher and orthopedic surgeon Andrea M. Spiker, MD. "This review gives orthopedic surgeons a comprehensive overview of the sport and answers to common running-related orthopedic questions. It also serves as a reminder to patients not to be afraid to ask an orthopedic surgeon for advice regarding running and running injuries." Cardiovascular fitness activities like running protect against obesity, chronic disease, and brain atrophy. Running is an aerobic activity that can benefit overall health, and additionally is a weight-bearing exercise that helps maintain skeletal health.2 However, because of the high incidence of lower extremity and especially knee overuse injuries in runners, some people find themselves asking if running is bad for their joints or causes osteoarthritis. Dr. Spiker's review addresses this question and reveals that there is no evidence that running increases the risk of osteoarthritis (OA) at the hip or knee. "The association between osteoarthritis and running is a common misconception," added Dr. Spiker. "Encouragingly, we found that rather than being a risk factor, running may actually be protective against osteoarthritis. Compared with walking, the relatively short duration of ground contact and relatively long length of strides in running seem to lessen the effect of high peak joint loads." "Most of us don't usually think twice before lacing up our running shoes, but the past several months of staying home may have led to a little more sitting than we are used to," said Ficke. "Now, more than ever before, and with the benefit of telemedicine during this COVID-19 era, orthopedic surgeons are prepared to answer questions, diagnose the source of pain and help (re)establish a running routine." For more information about ways to reduce running injuries, visit OrthoInfo.org.

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HEALTH | BEAUTY

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Whole in One Treat Enlarged Pores Give Your Skin an Overall Boost This Summer Chris Byrne, RPA-C with Advanced Dermatology PC, Offers Tips on How Therapies for Enlarged Pores Can Treat Other Skin Problems Too Enlarged pores are also oversized regarding the number of skin conditions they are involved with, including oily skin, acne, aging, and sun damage. "When we treat enlarged pores," notes Chris Byrne, a certified registered physician's assistant specializing in dermatology with Advanced Dermatology PC, "we can also address a number of other skin issues, giving patients a comprehensive boost." Our 'pores' – medical name 'pilosebaceous units' – are tiny tunnels with openings on the surface of our skin. They host hair follicles and sebaceous glands, which produce the protective skin oil sebum. ''Enlarged pores, explains Byrne, refers to when these openings are visually apparent. They can occur because of genes, a disruption in the skin's processes, or environmental wear and tear. And their appearance can be distressing."

2. Micro-treatments can have max results: "Microdermabrasion is a specialized form of exfoliation," explains Byrne. "By deep cleaning the pores, it can minimize their appearance, as well as address excess oil and pimples. With micro needling, we use tiny needles to trigger the skin's collagen production. This helps rebuild the skin's framework, tightening the surface to minimize pores – as well as reduce the appearance of wrinkles."

The pores themselves, however, are essential. "Our pores ensure skin maintenance," emphasizes Byrne. "But their processes are complex, involving hormones and immune responses. If the interplay is disrupted, due to factors such as genes and the environment, different skin problems can result, including oily skin and acne." Enlarged pores are linked to oily skin, and their presence can also allow oil to accumulate and pimples to form.

4. Lasers can light the way: "Like micro needling," says Byrne, "laser treatments help your skin's support system by stimulating collagen and elastin. This can address enlarged pores – and other signs of aging, like wrinkles."

Enlarged pores are also linked to aging and sun exposure. "As we age, the collagen-and-elastin framework that supports our skin breaks down," states Byrne. "Our skin wrinkles and droops, which can pull our pores open. Much of the framework's breakdown is due to exposure to the sun's UV rays, which damage our skin's underlying structure." "Because enlarged pores intersect with these other conditions," observes Byrne, "when we take steps to minimize our pores, we can also address those problems." With that in mind, Byrne offers the following suggestions. 6 Tips on How to Minimize Pores – and Boost Your Skin's Overall Appearance: 1. 'A' is for smaller-looking pores – and Anti-aging, Anti-acne: "Research shows that topical vitamin A treatments – retinoids such as tretinoin and tazarotene – can minimize enlarged pores," says Byrne. "They also can prevent pimples. And because they support collagen production, they are used to address aging skin, including wrinkles, hyperpigmentation, and looseness."

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3. Chemical peels have all-around appeal: "Chemical peels," notes Byrne, "are versatile: They can address issues related to pores, acne, and aging. As chemical exfoliants, they can clear pores, as well as stimulating collagen and elastin to minimize pores and wrinkles."

5. The right OTC gives overall TLC: "A skin care routine that supports our pores," notes Byrne, "will improve other issues, such as excess oil. Everyday care should include twice-a-day cleansing with a gentle non-comedogenic cleanser. A product with salicylic acid can help keep pores unclogged, but can be drying, so alternate use, for example, washing with it at night only. It's important to follow cleansing with an oil-free moisturizer. A gentle chemical exfoliant can be added in twice a week. The key is 'gentle' – no scrubbing, no over-washing, no over-exfoliating." 6. Sun protection saves your pores – and you: "UV rays are culprits in enlarged pores," states Byrne. "They are also implicated in the wrinkling, sagging, and hyperpigmentation of aging skin. And, of course, they can cause cancer. We'll do our pores, our skin, and our general health a huge favor if we protect ourselves from the sun." "Your skin care specialist," concludes Byrne, "can help you create a plan that treats your pores and your other skin-care needs as well." For more information, please visit www. advanceddermatology.com.

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Photos Courtesy of Hublot

ENTERTAINMENT | NEWS

Hublot Celebrates Hockey Legend Alexander Ovechkin’s 700th Career Goal 42

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Congratulations Alexander Ovechkin! Alexander, captain of the Washington Capitals ice hockey team and a Hublot Friend of the Brand, scored his 700th career goal on February 22 in a game against the New Jersey Devils in Newak, NJ. To mark this milestone achievement, the Capitals presented ‘Ovi’, as Alexander is affectionately known, with a unique Hublot Big Bang UNICO Titanium. "The excitement building up to this amazing moment has captured the imagination of NHL fans all over the world. At Hublot, we have been following every game, watching, and waiting for that magic 700th goal! Alex’s achievement is simply mind-blowing and serves as an example to us all of what hard work, determination and commitment can accomplish. He is such an inspiration. And off the ice, he’s such a charming guy – we’re so proud to know Ovi and call him a friend!" -Ricardo Guadalupe, CEO of HUBLOT "When something like this happens, you have the moment and the celebrations with your teammates and coaching staff, your family and friends, and it’s amazing. It is so special to have this beautiful, unique Hublot watch as a symbol of all these moments and to remember them by. I’ll treasure it and take great pride in wearing it. My thanks to Hublot and the Capitals for such a generous gift and for all your support in helping me and my team achieve this incredible moment in my life." -Alexander Ovechkin, Captain of the Washington Capitals ice hockey team and Hublot Friend of the Brand Alexander’s extraordinary, highly anticipated achievement makes him one of only eight players in the history of the National Hockey League June 2020

(NHL) to reach 700 career goals. No other athlete currently playing in the NHL comes anywhere near his scoring record. Commentators calculate it could be decades before another player reaches the 700 goals mark. The one-of-a-kind Hublot Big Bang UNICO Titanium design was presented to Alexander last night by Ted Leonsis, Chairman and CEO of Monumental Sports and Entertainment and Dick Patrick, President of the Washington Capitals during a special ceremony at the Capital One Arena prior to their home game against the Winnipeg Jets. The 45mm watch is decorated in the red, white, and blue of the Capitals and of Alexander’s home country Russia. The dial features personalized elements important to Alexander in place of the usual numerals at 12 o’clock and 6 o’clock. This incredible moment reaffirms Alexander’s status as one of the all-time greats of the game and a global sporting icon. Also known as ‘The Great Eight’ because of his jersey number, the 34-year old Russian is one of the most decorated players in NHL history. In 2018 he led the Capitals to their first ever Stanley Cup win. For more information, please visit www.hublot.com.

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AUTOMOBILE | RIDE

Photos Courtesy of Porsche

Porsche Debuts the 2021 911 Targa 4 and 4S Models The design icon enters its eighth generation with more power and updated features Following the Coupe and Cabriolet, the third body style of the new 911 generation is now making its debut with the all-wheel drive 911 Targa 4 and 911 Targa 4S models. The innovative, fully automatic roof system remains its distinguishing feature, and just like the legendary original Targa model from 1965, it features a characteristic Targa bar, a retractable roof section above the front seats and a wraparound rear window. The roof can be automatically opened and closed in just 19 seconds at the touch of a button.

visited locations can be programmed so that the front end of the car is raised automatically when needed. The thorough array of options is supplemented by an extensive range of accessories from Porsche Equipment and new personalization options from Porsche Exclusive Manufacture. Additionally, Porsche will expand the combination of traditional styling elements, timeless design and cutting-edge technology in a special edition of the 911 Targa, which will make its debut in June.

Both models are fitted with an eight-speed dual-clutch transmission (PDK) and intelligent all-wheel drive Porsche Traction Management (PTM) as standard to deliver compelling performance, traction and driving pleasure. Alternatively, the 911 Targa 4S can be ordered with a seven-speed manual transmission at no charge, which includes the Sport Chrono package as standard.

Powerful twin-turbo boxer engines

Like on the 911 Carrera models, Porsche InnoDrive, which includes adaptive cruise control, is optionally available on PDK equipped models for the first time. And thanks to the enhanced Smartlift function for the optional front axle lift system, frequently

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Like the 911 Carrera models, both 911 Targa variants profit from an increase in power compared to the previous generation of three-liter twin-turbo six-cylinder boxer engines. The engine in the 911 Targa 4 produces 379 hp at 6,500 rpm, which is nine hp more than its predecessor. Its maximum torque of 331 lb-ft is delivered across a wide engine speed range from 1,950 to 5,000 rpm. Making 443 hp, the 911 Targa 4S delivers 23 hp more than the previous model and generates 390 lb-ft of torque (22 more than before) between 2,300 and 5,000 rpm. www.HighRiseLife.com


Further developed chassis for increased comfort and sharper handling Like on all Porsche 911 Carrera models, the electronically-controlled variable damping Porsche Active Suspension Management (PASM) system is standard equipment on the new 911 Targa models. This system automatically adjusts the damping characteristics focused on maximizing driving comfort and handling to each driving situation and has two modes that can be activated by the touch of a button: Normal and Sport. Porsche Torque Vectoring Plus (PTV Plus), which includes an electronic rear limited slip differential with fully variable torque distribution, is standard for the Targa 4S with PDK and is available as an option on the Targa 4. When ordered with the manual transmission, the 911 Targa 4S comes fitted with a mechanical rear limited slip differential. Like the other eighth generation Porsche 911 variants, the Targa models are also equipped with Porsche Wet Mode as standard. Sensors fitted in the front wheel housings are capable of detecting water on the road surface and, if significant volumes of water

are picked up, the stability control system is automatically optimized for wet conditions, and a message in the instrument cluster provides a recommendation for the driver to manually switch to Wet Mode. Once the driver does so, the powertrain is then adapted to the conditions to help improve traction and stability in adverse weather conditions. Extravagant Targa design with a modern interpretation The most striking feature of the 911 Targa is of course its Targa bar and roof, which was adopted from the previous 991 generation model and optimized further. Harking back to classic Targa models of the 1960s and 1970s, the Targa bar comes standard in silver but can also be optionally ordered in black, and features the characteristic “Targa” model designation on each side, which has graced 911 Targa models since 1965. The roof construction consists of two flat magnesium elements, which hold the fabric roof in place securely and contribute to the elegant silhouette of the car. A heated glass rear window, sound-deadening material inside the fabric, as well as an extendable wind deflector integrated into the upper cowl frame of the windshield make the new 911 Targa comfortable and suitable for daily use. The exterior of the 911 Targa is characterized by the design elements of its 992-model generation. Compared to its predecessors, its body

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features significantly more pronounced wheel housings at the front and, between its LED headlights, its front luggage compartment lid has a distinctive recess evoking the design of earlier 911 generations. The rear is characterized by a wider, variably extending rear spoiler and a seamlessly integrated and elegant light bar. Except for the front and rear fasciae, the entire outer skin is made from aluminum. The interior echoes the 911 Carrera models and is characterized by the clear and straight lines of its dashboard and its recessed instruments. The 911 models from the 1970s provided the inspiration here. Alongside the central tachometer – very much a defining feature for Porsche – two thin, frameless freeform displays offer key vehicle information for the driver. Five toggle switches providing direct access to important vehicle functions are located below the 10.9-inch center screen of the Porsche Communication Management (PCM). The standard PCM features include online navigation as well as Connect Plus (A subscription is required after an initial 12-month trial period).

Pricing and availability The new 2021 911 Targa models are available to order now and are expected to reach U.S. dealers in late 2020. MSRP is $119,300 for the 2021 911 Targa 4 and $135,200 for the 2021 911 Targa 4S, not including a $1,350 delivery, processing, and handling fee.

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BUSINESS | DEVELOPMENT

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'Disruptive Innovation' Not an Oxymoron Six ways to know if your business is disruption-ready Written by Merilee Kern, ‘The Luxe List’ Executive Editor

Disruption. This buzz-worthy notion must scratch well below the surface. It's a profound, visceral change to the very core and essence of a business, industry or marketplace at large. Many speak of it, but few “really” know how to disrupt in a way that forces rapid evolutionary change. The era of disruption and digitization is not only upon us, it’s persistently driving deviations in the business landscape—and at an indiscriminately rapid pace. Those companies aptly positioned to adapt fast to fluid marketplace dynamics can survive, but forethought and proactive measures must be put in place to best assure that. A philosophy of “accepting no limits” and “embracing alternative thinking” must be ingrained in a company’s culture to fundamentally change its paradigm for success. With this notion in mind, I recently connected with Microsoft alum and emerging disruptive tech expert Irfan Khan, President and CEO of Bristlecone (a subsidiary of the $19B Mahindra Group), for business insights on driving meaningful transformation. Khan is a marketplace change agent...a “disruption deity” known for shaking things up to aptly build customer-centric organizations; drive business growth; and proffer highly effective turnaround and optimization strategies. I asked Khan for some top-line thoughts, including his opinion as to whether disruption and innovation are mutually exclusive paradigms. Here’s what he had to say:

MK: Can disruption and innovation go hand-in-hand? IK: I often wonder about this, as I hear the word ‘disruption’ quite often,” Khan notes. “Over time, I have come to understand that disruptive innovation is characterized by two attributes. One, the new innovation is a new way of doing business within an established industry. Two, this new way of doing business is in direct conflict with traditional methods. The advent of internet banking and cab aggregators are a few common examples of disruptive innovation: for instance, cab aggregation is not just a novel way of doing the business of taking people places but is a new business model that is in direct conflict with existing modes of road transport across the world. Extending the example to procurement, the emergence of blockchain creates a situation where every single supply transaction can be protected by the “influence of the many.” In other words, for any changes to be made to the data stored via this medium, consensus must be obtained. Examples of transactions include the issuance of a purchase order as a legal contract and the transfer of asset ownership. This can be compared to the way nuclear codes work – a launch can happen only when everyone with the secret code enters it accurately.

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MK: Must we change our perceptions of disruption to one with a favorable connotation? IK: It is perhaps safe to say that disruption in all traditional industries in general, and in procurement, in particular, is not just inevitable and something to be dealt with, but even desirable. Disruptive innovation using technology has the ability to transform the Supply Chain as we know it, be it through increased transaction security or by increased accountability at each step of the way. Thus, businesses will find that, using innovation, they can reduce the cost of doing business, do it more efficiently and build a more sustainable solution that doesn’t bleed money and also provides long-term results.

MK: What would disruption look like, in procurement for example? IK: Only skimming the surface here, as most of these advancements already exist in the market, but consider these three facets: • Spend Analytics: Can you use AI to classify spend data? Products like Spend360 allows you to pinpoint every single spend on suppliers, understand why one method costs more than another and allocate spending so as to make most business sense. • Risk Management: By analyzing data from a company’s own portfolio of suppliers, as well as historical data from the industry, some products can predict the type and level of risk in procurement at each stage of product development. Such a solution can enable you to attach a premium to the risk, or to find ways to remove the risk from the system entirely. • Supply Intelligence: Churning data from millions of market sources enables products to accurately predict the price of most common supply commodities, including metals. If this is already happening, you’d want to know what can be expected. Outrageous as the ideas themselves may be, no one ever thought blockchain could find such widespread acceptance. We can expect data to help us attach value to each sourcing operation, down to the molecular level. This can save businesses huge amounts of capital. IoT will also have a role to play in offering granular visibility across the procurement and manufacturing process by accounting for every single component digitally.

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MK: What can companies do to be better prepared for disruptive innovations ahead? IK: Research shows that in as less time as the next three years, traditional industry practices need to find a way to become complementary to disruptive innovation. Innovation would become the new norm around which traditional models work. Is your business disruption-ready? Here’s are six ways to find out. 1. Do you accept that the face of the industry is about to change and that change is already underway? Every leader must look as far as ten years ahead into the future and be able to anticipate the realities of that time. Only then will the business have enough time to accept or challenge the disruption in their domain. 2. Do you have a personal impact matrix? Such analysis can help identify one or two key disruptors that would impact the business most severely. These aspects can then serve as the starting point for internal review and innovation. 3. Does your value proposition hold value down the line? Remember, disruption can make people go out of business overnight. With the advent of retail management systems and e-commerce, we are already seeing a reduction in the need for manpower. Evaluate your value proposition across a broad time period. 4. Can you disrupt the industry? If you have a revolutionary idea, it is best that you put it into practice first. This can give you an edge in the current market and put you first in the race in the future as well. 5. Are your departments integrated? Business intelligence is sourced from every single department in the business. While most manufacturers look at investment vs. output, it is time to measure the output against marketing spend, Supply Chain delays, product satisfaction and other KPIs independently and also as a consolidated result. 6. Are you willing to step out of your comfort zone? Some procurement companies find that they need to step into other industries, including but not limited to information technology and software development, in order to be able to cause a disruption or survive it. Business leaders with a pan-industry perspective are more likely to succeed in this endeavor. With a viewpoint ever-focused on the horizon while still trying to manage and maximize the here-and-now, it can be easy to get overwhelmed. Gartner’s report on “Top Strategic Predictions for 2018 and Beyond” cautions, “The future is filled with disruption. But, the pending disruptions are taking on new forms. The relationship between people and machines are changing forever and our expectations for how the world will evolve are changing too. To cope...organizations must learn to develop an appropriate pace for digital change.” So while the urgency of change is an omnipresent pressure point, it’s wise to heed Gartner’s disruption decree to “pace yourself, for sanity’s sake.”

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About Merilee Kern, MBA As the Executive Editor and Producer of “The Luxe List,” Merilee Kern, MBA is an internationally regarded brand analyst, strategist and futurist. As prolific consumer trends, lifestyle and leisure industry voice of authority and tastemaker, Merilee keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. The best-of-the-best across all product, service and travel categories—as well as noteworthy marketplace change makers, movers and shakers—are spotlighted in her exclusive cross-media platform that reaches multi-millions each month through several syndication channels: print and online publications as well as broadcast TV and terrestrial radio. Connect with her at www.TheLuxeList.com Instagram: www.Instagram.com/LuxeListReviews Twitter: www.Twitter.com/LuxeListEditor Facebook: www.Facebook.com/TheLuxeList LinkedIN: www.LinkedIn.com/in/MerileeKern.

www.HighRiseLife.com


June 2020

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BUSINESS | DEVELOPMENT

Rule Maker or Rule Breaker ? 6 Personal Branding Lessons Every Professional Needs Written by Merilee Kern, ‘The Luxe List’ Executive Editor

In the business world, there are those who create policy, set up infrastructure and generally make the rules everyone else follows - except for those who happen to be the rule breakers. These are the individuals who say what they think, mean what they say and march to the beat of their own drum. Both personal styles can certainly garner attention and get things done, however, there are personal branding lessons both types can benefit from. I recently connected with Karen Leland, an internationally regarded brand strategist and author of the newly released title, “The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand,” for some insight. She conveyed that branding successes, challenges and resulting lessons for rule makers and rule breakers can be tied to six specific areas as they pertain to us all. According to Leland’s predictive Brand Mapping Matrix,

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the success of any brand—in business or otherwise—boils down to how the brand performs across these six key dimensions. Each of Leland’s dimensions is detailed below, including exactly how both personal styles fared therein as well as the correlated personal brand takeaways, to help other enterprising professionals achieve in kind. 1. Develop Your Brand by Design, Not Default. Know precisely where you are so you can discern where you need to go. Rule Breaker: In the 1980s, the infamous character Gordon Gecko from the movie, "Wall Street" was the epitome of the Rule Breaker. He was not afraid to call it like he saw it, no matter what anyone else thought. Even today, there is a fascination with those who position themselves as anti-establishment and proudly go against the grain. www.HighRiseLife.com


As a general strategy, this has the potential to allow professionals to get away with more than the typical business leader normally would. Rule Maker: These are the qualified professionals with a solid track record and plenty of experience implementing tried and true policies. However, while a proven history of success is important, this type of traditional style has the risk of being stodgy or lacking innovation. This type of management style has the challenge of incorporating new ideas for continued growth and success. *** Personal Brand Takeaway: Every businessperson, from secretary to CEO, needs to start by assessing the personal brand they currently have and be truthful about the degree to which it exists by design—or default. Then they need to take stock of the impact that current brand is having. Is your brand producing the reputation you desire? Is it creating the environment and responses you are looking for? If not, a pivot to a more powerful personal brand may be needed. 2. Anchor Statement. What is the go-to description of who you are and what you do? This is sometimes referred to as an elevator pitch. Rule Maker: A terrific example of an effective anchor statement comes from Michelle Seiler-Tucker, M&A Advisor: "I specialize in selling businesses and represent more than 10,000 buyers looking to acquire a company. On average, we obtain a 20 to 40 percent higher selling price than what the business first appraises for." It's specific and to the point. Rule Breaker: Steve Jobs has been noted for a wide variety of memorable statements. When describing his company, he said, "What is Apple, after all? Apple is about people who think ‘outside the box,’ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done." While not strictly an anchor statement, it certainly underscores Jobs' and Apple's overall philosophy. *** Personal Brand Takeaway: All businesspeople need to be able to present their brand in less than a minute. For example: When at a cocktail party you are asked the standard, “What do you do?” can you answer in a few short sentences that pique the listener’s interest? If not, your anchor statement needs some work. In addition, it is important to pay attention to how your anchor statement is resonating and landing with your desired audience. 3. Unique Branding Proposition. What is it about what you do, or how you do it, that makes you unique, distinct, and special? What sets you apart?

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Rule Maker: Brands that capitalize on being the best product or service in their industry can and certainly do build brand loyalty and enjoy success - as long as they can deliver on their claims of superiority. Rule Breaker: The rule breakers understand that now more than ever, how you do what you do is just as important, if not more so, than simply being the best at what you do. Finding new and better ways of doing things is critical to continued growth and success. *** Personal Brand Takeaway: Positioning yourself by specifically articulating how your brand speaks to the needs of your audience, and the unique way you address those needs, is critical to creating an effective personal brand. And the more specific you can be, the better. 4. Brand Tone and Temperament. What is the consistent mood, tenor, quality, character, and manner you bring to all your interactions? Rule Maker: Successful keynote speakers know how to engage with their audiences, hold their attention and leave them with something of value. Following the traditional standards of speech writing and delivery will hold speakers in good stead. However, a speech that is simply good may be effective in the moment but the chances of that speech having an impact over any length of time are fairly low. Rule Breaker: There's a reason TED talks are so popular. TED talks are given by impassioned, industry leaders who are not simply giving a speech - they are telling stories, giving a performance, leaving it all out on the stage. Their topic, whatever it is, may be broad but the delivery is uniquely them. Their TED talk is powerful because they are the only person on the planet who can give it. *** Personal Brand Takeaway: What you say has power, but the way you say it—your tone—has just as much impact. Every businessperson needs to be aware of how their brand tone is

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coming across (online and off) and adjust where necessary. In addition, taking any tone to an extreme will always backfire: Too serious or too snarky both harm a brand in the long run.

get a successful business off the ground - no formal education required. Having specific core competencies - whether those come from education or experience - is what’s important.

5. Signature Story. Why do you do what you do? What’s the essential story that brought you to this place? 

*** Personal Brand Takeaway: Know exactly what your brand brings to the table and how it stacks up against your competitors and craft a powerful way to talk about it that inspires confidence in others. The fulcrum of your brand needs to rest on the material ingredients of your values and commitments.

Rule Breaker: Being a rebel or a maverick can seem cool but doing so to the point of alienating those around you is counterproductive. Part of being a successful rule breaker is knowing which rules to break and when. No one is an island and it's important to be able to nurture the key relationships and partnerships you'll need to help your business thrive. Rule Maker: Gone are the days where a company's CEO is a nameless, faceless entity unknown by consumers. People want to know the who and the why behind the what. *** Personal Brand Takeaway: Never underestimate the power of a good story. A strong (and truthful) narrative about where you came from and what has influenced you to do the work you now do can connect you with your customers, employees and colleagues at a deeper level. Your brand needs to be more than a single sound bite or pithy elevator pitch. Otherwise, you run the risk of damaging your brand when things don’t go exactly as you planned. The best brands feature multiple, complementary messages that weave together to form an accessibly complex and in-depth communication. 6. Signature Services. What are your core competencies? Rule Maker: Having an MBA or other formal degree and education is undoubtedly extremely helpful. The knowledge and connections made are invaluable. Rule Breaker: However, there have always been those who have the creativity, passion, intelligence, and work ethic required to

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A standout style (be it brash or competent) is a plus, but it will only take you so far. At some point going beyond taking a stand for what you believe in and specifically letting people know how you plan to get there will become a central issue. Think about one area where your personal brand is being expressed more in talk than displayed in action and focus on aligning the two.

About Merilee Kern, MBA As the Executive Editor and Producer of “The Luxe List,” Merilee Kern, MBA is an internationally regarded brand analyst, strategist and futurist. As prolific consumer trends, lifestyle and leisure industry voice of authority and tastemaker, Merilee keeps her finger on the pulse of the marketplace in search of new and innovative must-haves and exemplary experiences at all price points, from the affordable to the extreme. The best-of-the-best across all product, service and travel categories—as well as noteworthy marketplace change makers, movers and shakers—are spotlighted in her exclusive cross-media platform that reaches multi-millions each month through several syndication channels: print and online publications as well as broadcast TV and terrestrial radio. Connect with her at www.TheLuxeList.com, Instagram: www.Instagram.com/LuxeListReviews, Twitter: www.Twitter.com/LuxeListEditor, Facebook: www.Facebook.com/TheLuxeList, LinkedIN: www.LinkedIn.com/in/MerileeKern.

www.HighRiseLife.com


Photo Courtesy of Las Vegas Convention and Visitors Authority

BUSINESS | NEWS

Innovative Underground Transportation System Achieves Milestone Boring Machine Breaks Through Second Tunnel, Marking Completion of Tunnel Excavation at the Las Vegas Convention Center Construction is complete on the second of two vehicular tunnels that make up Elon Musk's innovative underground transportation system located beneath the Las Vegas Convention Center (LVCC) campus, symbolizing the strength and resiliency of the destination. Las Vegas Convention and Visitors Authority (LVCVA) The boring machine today broke through the concrete wall near the 1.4 million square foot West Hall convention center expansion, which is currently more than 80 percent complete, signaling the completion of excavation for the two one-way tunnels known as the Convention Center Loop. The West Hall expansion and Convention Center Loop are scheduled to debut to the public in January 2021 and are part of the destination's investment in bringing fun and groundbreaking transportation solutions to the meetings and conventions industry. "This milestone not only helps usher in the future of transportation in Las Vegas, but it signals the destination's ability to push through during trying times and continue to meet the evolving needs of our visitors," said Steve Hill, LVCVA CEO and president. "Las Vegas continues to break

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through boundaries, and we look forward to offering this first-of-its-kind transportation solution to our convention attendees." The first commercial endeavor for Musk's company, the $52.5 million project will allow convention attendees to be whisked across the 200-acre campus in under two minutes, free of charge, in all-electric Tesla vehicles. Construction is already underway on all three passenger stations in the system. Construction on the project has moved swiftly. The Las Vegas Convention and Visitors Authority (LVCVA) moved from board approval to completing the excavation of both tunnels (two 4,500 ft. journeys) in less than one year, proving that Las Vegas embraces new ideas and quickly executes them to meet the evolving needs of visitors. The underground transportation system's three passenger stations connect the existing 3.2 million square-foot convention center to the $980 million West Hall expansion. For more information about the Las Vegas Convention Center and its expansion, visit www.vegasmeansbusiness.com.

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Photos Courtesy of Blaze Partners, LLC.

REAL ESTATE | DEVELOPMENT

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Blaze Partners Acquires Trophy, High-Rise Community in Downtown Tampa Blaze Partners, LLC. is pleased to announce the acquisition of Nine 15 Apartments, a 362-unit multifamily community located in the heart of Tampa, Florida. The asset was acquired on February 28, 2020 by a newly formed affiliate of Blaze.

Nine15 is a premier 23-story luxury high-rise community in downtown Tampa, one of the major epicenters for urban revitalization in the Southeastern US. Located on North Franklin Street and blocks away from the Tampa Riverwalk, the community offers residents unparalleled walkability to downtown's abundant cultural and entertainment venues, bars and restaurants, and major employers occupying more than 10 million square feet of Class A office. The community consists of a variety of tastefully appointed studios, one, and two-bedroom floorplans with expansive city views. In addition, residents have access to a comprehensive suite of best-in-class amenities including a state-of-the-art fitness center, rooftop pool, penthouse sky lounge, and 9,000 square feet of ground-floor restaurants and retail. Blaze intends to invest incremental capital to refine the product and expand resident offerings to further differentiate the community's already unique standing amongst its peer set. "We are thrilled with the acquisition of Nine15, a remarkable asset in the heart of one of the most transformational nodes in Tampa," said Chris Riley, Co-Founder and Managing Partner of Blaze. "This transaction marks a continuation of our acquisition strategy focused on acquiring recentlydeveloped, Class A communities in dynamic submarkets within the premier growth markets throughout the Sunbelt. We are actively building our pipeline and continue to have a healthy capital appetite for the right opportunities." The acquisition marks the Company's first investment in Tampa, a target investment market for Blaze as it seeks to augment its other Florida exposure. "We are excited about establishing our footprint in Tampa and looking forward to continuing to expand our presence here as we look for unique opportunities that present an attractive risk-return dynamic," added Eddy O'Brien, Co-Founder and Managing Partner of Blaze. "To have our first investment be a deal of this profile and magnitude exemplifies our long-term bullish outlook on the region and belief in the vitality of the downtown transformation." Blaze has been actively growing its rental housing portfolio throughout the Carolinas, Georgia, Florida, and Texas. The Company has acquired or currently has under control approximately $800 million in multifamily communities on behalf of institutional equity partners with nearly $300 million in volume within the last six months. "We remain committed to prudently expanding our platform capabilities and continuing to attract best-in-class talent to help fuel our growth," said Eddy O'Brien. To learn more about Blaze, visit www.blazepartners.com.

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ON THE 9TH HOLE GOLF COURSE,EAGLE ROCK GUARD GATED, THIS IMMACULATE NO EXPENSE SPARED NEWLY RENOVATED CUSTOM HOME, FEATURES NEW CUSTOM STAIRWAY, FIREPLACES, ALL NEW BATHROOMS, VIKING APPLIANCES , RAINFALL COUNTERS IN KITCHEN, CUSTOM PAINT THROUGHOUT, PROFESSIONALLY LANDSCAPED, SURROUND SOUND SYSTEM, STATE-OF-THE-ART SECURITY SYSTEM, UPGRADED FLOORING, MODERN LIGHTING, AND SO MUCH MORE.

413 PINNACLE LANE HEIGHTS, Lv, Nv 89144 | $1,080,000 3 Bd | 4 Ba | 3,556 SqFt For more information or to schedule a viewing please contact me today or visit www.rdlvh.com.

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Reese Dossa ReeseDossa@gmail.com 702.465.0754 S.0180731 www.HighRiseLife.com


REAL ESTATE | MARKET TRENDS

Existing-Home Sales Wane 17.8% in April Existing-home sales dropped in April, continuing what is now a two-month skid in sales brought on by the coronavirus pandemic, according to the National Association of Realtors. Each of the four major regions experienced a decline in month-over-month and year-over-year sales, with the West seeing the greatest dip in both categories. Total existing-home sales, completed transactions that include single-family homes, townhomes, condominiums, and co-ops, dropped 17.8% from March to a seasonally adjusted annual rate of 4.33 million in April. Overall, sales decreased year-over-year, down 17.2% from a year ago (5.23 million in April 2019). "The economic lockdowns – occurring from mid-March through April in most states – have temporarily disrupted home sales," said Lawrence Yun, NAR's chief economist. "But the listings that are on the market are still attracting buyers and boosting home prices."

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April's existing-home sales are the lowest level of sales since July 2010 (3.45 million) and the largest month-over-month drop since July 2010 (-22.5%). The median existing home price for all housing types in April was $286,800, up 7.4% from April 2019 ($267,000), as prices increased in every region. April's national price increase marks 98 straight months of year-over-year gains. "Record-low mortgage rates are likely to remain in place for the rest of the year and will be the key factor driving housing demand as state economies steadily reopen," Yun said. "Still, more listings and increased home construction will be needed to tame price growth." Total housing inventory4 at the end of April totaled 1.47 million units, down 1.3% from March, and down 19.7% from one year ago (1.83 million). Unsold inventory sits at a 4.1-month supply

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continued to show an undying commitment to their profession, their clients and America's real estate industry," said NAR President Vince Malta, broker at Malta & Co., Inc., in San Francisco, Calif. "As we find during any time of crisis, we have a tremendous opportunity to evolve and emerge stronger and more efficient," Malta continued. "Having renewed our focus on new, innovative ways to serve American consumers, I am confident the real estate sector and our nation's Realtors are uniquely positioned to lead America's economic recovery." Realtor.com’s Market Hotness Index, measuring time-on-the market data and listing views per property, revealed that the hottest metro areas in April were Colorado Springs, Colo.; Fort Wayne, Ind.; Topeka, Kan.; Pueblo, Colo.; and Columbus, Ohio. According to Freddie Mac, the average commitment rate for a 30-year, conventional, fixed-rate mortgage decreased to 3.31% in April, down from 3.45% in March. The average commitment rate across all of 2019 was 3.94%.

Single-family and Condo/Co-op Sales Single-family home sales sat at a seasonally adjusted annual rate of 3.94 million in April, down 16.9% from 4.74 million in March, and down 15.5% from one year ago. The median existing single-family home price was $288,700 in April, up 7.3% from April 2019. Existing condominium and co-op sales were recorded at a seasonally adjusted annual rate of 390,000 units in April, down 26.4% from March and down 31.6% from a year ago. The median existing condo price was $267,200 in April, an increase of 7.1% from a year ago. "There appears to be a shift in preference for single-family homes over condominium dwellings," Yun said. "This trend could be longlasting as remote work and larger housing needs will become widely prevalent even after we emerge from this pandemic."

Regional Breakdown As was the case for the month prior, April sales decreased in every region from the previous month's levels. Median home prices in each region grew from one year ago, with the Northeast and Midwest regions showing the strongest price gains.

at the current sales pace, up from 3.4-months in March and down from the 4.2-month figure recorded in April 2019. Properties typically remained on the market for 27 days in April, seasonally down from 29 days in March, but up from 24 days in April 2019. Fifty-six percent of homes sold in April 2020 were on the market for less than a month. First-time buyers were responsible for 36% of sales in April, up from 34% in March 2020 and 32% in April 2019. NAR's 2019 Profile of Home Buyers and Sellers – revealed that the annual share of first-time buyers was 33%. Individual investors or second-home buyers, who account for many cash sales, purchased 10% of homes in April, down from 13% in March 2020 and from 16% in April 2019. All cash sales accounted for 15% of transactions in April, down from 19% in March 2020 and 20% in April 2019.

April 2020 existing-home sales in the Northeast fell 16.9%, recording an annual rate of 540,000, an 18.2% decrease from a year ago. The median price in the Northeast was $312,500, up 8.7% from April 2019. Existing-home sales decreased 12.0% in the Midwest to an annual rate of 1.10 million, down 8.3% from a year ago. The median price in the Midwest was $229,200, a 9.3% increase from April 2019. Existing-home sales in the South dropped 17.9% to an annual rate of 1.88 million in April, down 16.8% from the same time one year ago. The median price in the South was $249,400, a 6.4% increase from a year ago. Existing-home sales in the West fell 25.0% to an annual rate of 810,000 in April, a 27.0% decline from a year ago. The median price in the West was $419,300, up 6.1% from April 2019. The National Association of Realtors is America's largest trade association, representing more than 1.4 million members involved in all aspects of the residential and commercial real estate industries.

Distressed sales – foreclosures and short sales – represented 3% of sales in April, about even with both March 2020 and April 2019.

For local information, please contact the local association of Realtors for data from local multiple listing services. Local MLS data is the most accurate source of sales and price

"While virtually every sector of the American economy has been hit hard by this pandemic, our nation's 1.4 million Realtors have

For more information about NAR, please visit www.nar.realtor.

June 2020

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HIGHRISE

Los Angeles

Long Beach

Las Vegas

D I R E C T O RY

June 2020

ALLURE LAS VEGAS 200 W Sahara Ave, Las Vegas, NV 89102

PALMS PLACE 4381 W Flamingo Rd, Las Vegas, NV 89103

SKY LAS VEGAS 2700 Las Vegas Blvd S, Las Vegas, NV 89109

TURNBERRY TOWERS 222 Karen Ave, Las Vegas, NV 89109

WALDORF ASTORIA LAS VEGAS 3750 Las Vegas Blvd S, Las Vegas, NV 89158

PANORAMA TOWERS 4525 Dean Martin Dr, Las Vegas, NV 89103

SOHO LOFTS 900 S Las Vegas Blvd, Las Vegas, NV 89101

VDARA 2600 W Harmon Ave, Las Vegas, NV 89158

METROPOLIS 360 E Desert Inn Rd, Las Vegas, NV 89109

PARK HOUSE 8925 W Flamingo Rd, Las Vegas, NV 89147

THE OGDEN 150 N Las Vegas Blvd, Las Vegas, NV 89101

VEER TOWERS 3722 S Las Vegas Blvd, Las Vegas, NV 89103

MGM SIGNATURE 145 E Harmon Ave, Las Vegas, NV 89109

PARK TOWERS 1 Hughes Center Dr, Las Vegas, NV 89169

ONE LAS VEGAS 8255 S Las Vegas Blvd, Las Vegas, NV 89123

TRUMP LAS VEGAS 2000 Fashion Show Dr, Las Vegas, NV 89109

NEWPORT LOFTS 200 Hoover Ave, Las Vegas, NV 89101

PLATINUM 211 E Flamingo Rd, Las Vegas, NV 89169

JUHL LAS VEGAS 353 E Bonneville Ave, Las Vegas, NV 89101

LOFT 5 2715 W Pebble Rd, Las Vegas, NV 89123

ONE QUEENSRIDGE PLACE 9103 Alta Dr, Las Vegas, NV 89145

REGENCY TOWERS 3111 Bel Air Dr, Las Vegas, NV 89109

TURNBERRY PLACE 2747 Paradise Rd, Las Vegas, NV 89109

AQUA 388 East Ocean Boulevard, Long Beach, CA 90802

WEST OCEAN TOWERS 411 West Seaside Way, Long Beach, CA 90802

QUEENS SURF 1750 Ocean Boulevard, Long Beach, CA 90802

ST REGIS 1030 East Ocean Boulevard, Long Beach, CA 90802

COOPER ARMS 455 Ocean Boulevard, Long Beach, CA 90802

LAFAYETTE BUILDING 140 Linden Avenue, Long Beach, CA 90802

THE ROYAL PALMS 100 Atlantic Avenue, Long Beach, CA 90802

THE VERSAILLES 2601 East Ocean Boulevard, Long Beach, CA 90803

HARBOR PLACE TOWER 525 East Seaside Way, Long Beach, CA 90802

OCEAN CLUB 1310 East Ocean Boulevard, Long Beach, CA 90802

THE ROYAL PALMS 100 Atlantic Avenue, Long Beach, CA 90802

GALAXY TOWER 2999 East Ocean Boulevard, Long Beach, CA 90803

1100 WILSHIRE 1100 Wilshire Boulevard, Los Angeles, CA 90017

METROPOLIS CONDOS 899 Francisco Street, Los Angeles, CA 90017

THE CENTURY 1 Century Drive, Los Angeles, CA 90067

THE CALIFORNIAN 10800 Wilshire Boulevard, Los Angeles, CA 90024

PERLA ON BROADWAY 359 S Broadway, Los Angeles, CA 90013

RITZ-CARLTON 900 West Olympic Boulevard, Los Angeles, CA 90015

THE MERCURY 3810 Wilshire Boulevard, Los Angeles, CA 90005

WILSHIRE REGENT 10501 Wilshire Boulevard, Los Angeles, CA 90024

EASTERN COLUMBIA LOFTS 849 Broadway, Los Angeles, CA 90014

SIERRA TOWERS 9255 Doheny Road, Los Angeles, CA 90069

THE REMINGTON 10727 Wilshire Boulevard, Los Angeles, CA 90024

EVO CONDOS 1155 South Grand Avenue, Los Angeles, CA 90015

SKYLOFTS 801 South Grand Avenue, Los Angeles, CA 90017

THE WILSHIRE COMSTOCK THE LINE LOFTS 865 Comstock Avenue, 1737 N Las Palmas Ave, Los Angeles, CA 90024 Los Angeles, CA 90028

LOS FELIZ TOWERS 4411 Los Feliz Boulevard, Los Feliz, CA 90027

TEN50 CONDOS 1050 South Grand Avenue, Los Angeles, CA 90015

W HOLLYWOOD 6250 Hollywood Boulevard, Los Angeles, CA 90028

WALDORF ASTORIA BEVERLY HILLS 9850 Wilshire Blvd, Beverly Hills, CA 90210

CROWN TOWERS 10701 Wilshire Boulevard, Los Angeles, CA 90024

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HIGHRISE

San Jose

San Francisco

San Diego

D I R E C T O RY

66

ACQUA VISTA CONDOS 425 West Beech Street, San Diego, CA 92101

THE GRANDE 1199 Pacific Highway, San Diego, CA 92101

THE MARK 800 The Mark Lane, San Diego, CA 92101

RENAISSANCE 645 Front Street, San Diego, CA 92101

BAYSIDE AT THE EMBARCADERO

1325 Pacific Highway, San Diego, CA 92101

HARBOR CLUB 100-200 Harbor Drive, San Diego, CA 92101

MERIDIAN 700 Front Street, San Diego, CA 92101

TREO 1240 India Street, San Diego, CA 92101

CITYFRONT TERRACE 500 West Harbor Drive, San Diego, CA 92101

HORIZONS 555 Front Street, San Diego, CA 92101

THE METROPOLITAN 165 Sixth Avenue, San Diego, CA 92101

SMART CORNER 1080 Park Boulevard, San Diego, CA 92101

DISCOVERY AT CORTEZ HILL ICON 850 Beech Street, 321 Tenth Avenue, San Diego, CA 92101 San Diego, CA 92101

CORTEZ BLU 801 Ash, San Diego, CA 92101

ALTA CONDOS 575 Sixth Avenue, San Diego, CA 92101

ELECTRA 700 W E Street, San Diego, CA 92101

LA VITA 300 West Beech Street, San Diego, CA 92101

PINNACLE TOWER 550 Front Street, San Diego, CA 92101

ARIA CONDOS 1441 9th Avenue, San Diego, CA 92101

829 FOLSOM 829 Folsom Street, San Francisco, CA 94107

ARTERRA CONDOS 300 Berry Street, San Francisco, CA 94158

ONE MISSION BAY Channel St. & 3rd St. San Francisco, CA 94158

THE BRANNAN 219-239 Branna Street, San Francisco, CA 94107

170 OFF THIRD 170 King Street, San Francisco, CA 94107

181 FREMONT 181 Fremont Street, San Francisco, CA 94105

ONE RINCON HILL 425 1st Street, San Francisco, CA 94105

THE HAMILTON 631 Ofarrell Street, San Francisco, CA 94109

333 BUSH STREET CONDOS 300 Bush Street, San Francisco, CA 94104

CATHEDRAL HILL TOWER 1200 Gough Street, San Francisco, CA 94109

ONE HAWTHORNE 1 Hawthorne Street, San Francisco, CA 94105

THE HARRISON 401 Harrison Street, San Francisco, CA 94105

750 2ND STREET

BRIDGEVIEW 400 Beale Street, San Francisco, CA 94105

ROCKWELL CONDOS 1688 Pine Street, San Francisco, CA 94109

THE TOWERS AT EMBARCADERO

750 2nd Street, San Francisco, CA 94107 69 CLEMENTINA 69 Clementina Street, San Francisco, CA 94105

ONE HAWTHORNE 1 Hawthorne Street, San Francisco, CA 94105

SOMA GRAND CONDOS 1160 Mision Street, San Francisco, CA 94103

THE SUMMIT 999 Green Street, San Francisco, CA 94133

888 SEVENTH STREET 888 Seventh Street, San Francisco, CA 94107

MONTGOMERY WASHINGTON TOWER 611 Washington Street, San Francisco, CA 94111

ST. REGIS RESIDENCIES 188 Minna Street, San Francisco, CA 94105

THE WATERMARK 501 Beale Street, San Francisco, CA 94107

ARDEN CONDOS 738 Long Bridge Street, San Francisco, CA 94158

72 TOWNSEND 72 Townsend Street, San Francisco, CA 94107

FOUR SEASONS RESIDENCES 765 Market Street, San Francisco, CA 94105

GRAMERCY TOWERS 1177 California Street, San Francisco, CA 94108

THE 88 CONDOS 88 East San Fernando Street, San Jose, CA 95113

MONTEBELLO CONDOS 20488 Stevens Creek, Cupertino, CA 95014

CITY HEIGHTS 175 W Saint James St, San Jose, CA 95110

PLANT 51 88 Bush St. San Jose, CA 95126

AXIS HOMEOWNERS ASSOCIATION

ONYX CONDOS 912 Campisi Way, Campbell, CA 95008

RYLAND MEWS 400 North 1st Street, San Jose, CA 95112

PARK TOWNSEND 46 West Julian Street, San Jose, CA 95110

38 North Almaden Boulevard, San Jose, CA 95110

88 King Street, San Francisco, CA 94107

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Profile for High Rise Life Magazine

High Rise Life Magazine, June 2020  

High Rise Life Magazine, June 2020  

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