MOST SOME THEN, THERE MUSIC IS THE
PEOPLE LIKE MUSIC. P E O P L E T O L E R AT E I T. A R E T H O S E W H O F E E L T H AT V E RY C O R E O F T H E I R B E I N G .
Awolnation frontman and mastermind Aaron Bruno would categorize himself as the latter. Having spent well over a decade in various bands and in the music industr y, Bruno has taken his passion for music to places far beyond his own aspirations with Awolnation. Awolnation first put their name on the map in 2011 with the release of their single “Sail” off their first full-length record, Megalithic Symphony. The song eventually reached platinum level of success earning the band their first massive hit.
While such an eclectic sound can be off-putting for casual listeners, Awolnation wasn’t trying to reach those people with this record, “It’s one thing to like a band because they like their catchy tunes on the radio; it’s another thing to become a lifetime fan, “It was a really happy accident, and I suppose I’ve never really been to get the lyrics tattooed. We have both of those able to digest what that song did and what it continues to do for me fans. I feel a bit more drawn to the lifers rather and for everyone that’s been affected by it,” Bruno expressed. than the people who click purchase for a single,” Bruno expressed. The catchy and grungy single managed to grasp the attention of the masses despite the industry’s initial rejection. The band considers these fans, the “lifers,” to be a part of the “Awolnation” with them. In honor of “No one thought it would do as well as it did; no one thought it that, the band started the hashtag #iamawolnation would even been a single. I can’t tell you how many different radio last year, inspired by Run single “I Am.” The stations said they would never play it, and they ended up playing it hashtag allows fans to share their lives and stories probably too much,” Bruno explained. “It seems like the kind of song on social media with a community of other fans. that people never get sick of, so I’m really proud to have one of those under my belt because those only come once in a lifetime.” “It’s really fun to see what people’s interpretation of their own life and their own persona really is. Awolnation has built a career on exceeding expectations. With a I’m still trying to figure out who I am every day. musical style that seems to draw from many facets of music such It’s just a way to bond and unite with your fans as pop and soul, punk and grunge, the band’s music can be a bit and bring it back to a very simple human level,” hard to pin down. But it was that drive, to create something beyond Bruno said. expectations, which pushed Bruno to take his songwriting to new limits on the band’s latest album, Run. “My main goal was to make the best album I was capable of making,” Bruno said. “I think a lot of people would have expected something different, and it was my absolute pleasure and joy to turn it into to something most people weren’t expecting.” Run features an array of sounds. From songs that play more like electronic-tinged alternative to more soulful piano rock numbers to stripped down acoustic ballads. There’s no formula or limit to the range of stylization on this record. “I’m a sponge, I guess. I just absorb everything I hear and absorb all the information that’s traveled in and out of my brain,” Bruno explained. “I think at this point in my life I’ve heard so much music that I feel that I have a very wide variety and a pretty large library of references, but I’m constantly searching to find more.”
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