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business · mindset DON’T FEAR THE UNKNOWN. As long as you’re resourceful and have a few skills, you’ll be able to provide for yourself (and your family). Have confidence in yourself at all times. LEARN TO UNDERSTAND THE UNIVERSAL LANGUAGE – THE LANGUAGE WITHOUT WORDS. There is so much more said from a person than just words alone. You can read the expression on someone’s face, sense their body language, or hear the tone in their voice – these things are all part of the unspoken language. The more conscious we become at noticing them, the better we become at interpreting them. CHANGE WHAT’S NOT WORKING. The example that comes to mind is our automotive industry. For many years, cars were being “built-in obsolescence,” meaning they seemed to last for 5-6 years and then things would go south. Around the 1970s, companies like Toyota and other foreign car manufacturers started to be imported into the USA on a more massive scale. Those cars were deemed more reliable, fuel efficient and longer-lasting. Thus, the automotive industry began changing. Because they did not change fast enough with the growing imports, American automakers lost significant market share. DON’T CHANGE YOUR CORE VALUES. If your company has a mission statement and core values that were established at the time of incorporation, or have been developed over the years, stay consistent with those values. Bring these positive values to the forefront and deliver your products and services with them in mind. Your values cannot become stale unless you no longer believe in them. RECESS. Children are given recess, which allows them to get away from a subject, refresh themselves and come back ready to learn. This philosophy should be true when it comes to a business. You cannot expect your employees to thrive unless they have time to disconnect from their desk or workplace. Kimberly Elsbach, Management Professor at UC-Davis, says, “Never taking a break from very careful thought actually reduces your ability to be creative. It sort of exhausts your cognitive capacity and you’re not able to make the creative connections you can if your brain is more rested.” EXPLORE. Let’s take a look at retail and shopping. Most retail purchases are done by impulse. This means you need to get your products noticed on the shelf. How are you going to get your products noticed? By exploring, that’s how! No matter what kind of business you are in, taking the time to research, observe, and study what your competitors and related businesses are doing will give you that competitive edge. If you are a company who is in the activewear business and you want to try to get people to buy your products, you are going to try to out-do Nike, Adidas and other similar brands on the market. Being different and refreshing catches a customer’s eye and enhances your chances of getting noticed. HIRE PEOPLE WHO ARE DIFFERENT FROM YOU. Stability in the workplace is very important, but so is change. If no one ever changes, bad habits may continue. Age and diversity of employees are just as important. Taking it back to retail, the population you sell to is diversified with varying ethnic groups, male vs. female, and tastes. If you are the leader of an organisation and don’t actively get out of your comfort zone and hire people that are different from you, you’re destined to only make decisions that appeal to you, not other people. “There is nothing to hold you back, except yourself.” Sarah Jones

ABOUT SARAH Sarah Jones is the UK’s leading holistic lifestyle expert. Her clients include Lorraine Kelly and Anthea Turner among many others. Her motto is: “What consumes your mind controls your life.” For more information, please visit the official website at Follow Sarah on estila Instagram @sarahjonesuk


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