Page 40

Fiona & Karen interior design brand

Interior Design Collective

Over the last few months Karen and I have been scouring the country to hand select the UK’s creative designers to form our Interior Design Collective. We have been searching for designers whose own work and ethos echo that of the IDC. Our paths first crossed on Instagram and we initially were chatting about the interior design industry, benefits and pitfalls of being freelance and the struggle to keep up with the growing demand for design work. We both really wanted to break the stereotype that interior design is only for a ‘select few’ and we both realised there was a huge gap in the market for professional, creative and accessible interior design across the whole of the UK. Our response to this was to set up an Interior Design Collective. Our mission at the IDC is to celebrate independent interior designers working in real homes, with realistic budgets, creating unique interiors nationwide. We’ve already passed on clients and enquiries between our close knit group and shared knowledge about suppliers, discounts and trades. The collective “hive-mind” has already proven its worth in just the short time we’ve been established and we’re really excited by its potential. We are showcasing talented designers who offering professional, inspirational and flexible interior design. On our website we profile each designer and where they are based, making it easier for you to connect with someone close to home. We’re not an agency so all contact is made directly with each designer. Our aim is to grow and develop the collective so that the IDC become synonymous with the very best in UK interior design. 40

ESTILA EDIT - September 2017  

A lifestyle magazine on a mission to empower through style and colour while telling the stories of emerging designers and British brands. Th...