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THE LUXURY LIFESTYLE SOURCE www.highendweekly.com Photo Credit: Billy Farrell Agency


High End Weekly™ is a Luxury Lifestyle Blog which was created in April 2011 by New York-based interior designer, Vyna St. Phard. The publication focuses on Art Deco, as well as decorative and fine arts. Its mission is to rejuvenate the public’s interest in art, furniture, fine jewelry, interior design, textile arts, ceramic art, and glassware. At the same time, HEW continues to promote the luxury lifestyle by highlighting the following topics: fashion, book reviews, travel, food & wine, and interviews with key figures in the world of art and design. Each day, our readers, many of whom are from The United States, The United Kingdom, France, Germany, Canada, Belgium, Ukraine, Italy, Spain, Australia, and Asia, Russia, turn to us for the latest news on the luxury market. The blog attracts serious private collectors, affluent individuals whose backgrounds include art, finance, and design. Since April of 2011, we have had a noticeable increase in our readership, and a total of 921,500, and counting. Our team continues to stay committed to our audience by paying attention to their needs for the finest information that relates to our field of expertise. Our posts are always high-toned, and well researched. As a specialized publication, we are perfectly positioned to present the latest, and most talked about products and events. We welcome the challenge of staying on top of the art and design industries. High End Weekly™’s agenda remains aggressive, as we aim to become the flagship Luxury Lifestyle Blog in New York City. What's next? Look for us to increase our subscribers by featuring exclusive interviews, and videos. We also look forward to a high visibility in the media, art and design scenes, as we are preparing to create our own Lifestyle Events. We are the result of a bold and exciting group of people who are working hard to forward our brand to the highest possible level. This is an exciting time, and we’re pleased to have you as our readers and partners, because together we can use our brands in order to benefit the lifestyle of our clients.

WWW.HIGHENDWEEKLY.COM

Giacometti’s L’homme Qui Marche


VYNA ST. PHARD PRESIDENT AND FOUNDER

Vyna St Phard is a New York-based interior designer who draws her inspiration from culture, fashion, art, travel and nature. Her aesthetic style is greatly influenced by the Art Deco style and the Bauhaus movement. Vyna studied at The Parsons School of Design in 2002, and founded her company in 2007, after working in the interior design field for five years. Her design philosophy lies in the belief that interiors should be more about liberty and harmony, because in the end, what counts the most is the individual person living inside their individual space. The way her clients interact and express their personalities inside the interiors, which were created with them in mind. Vyna founded High End Weekly™ in April 2011 because she wanted to build her own ladder, and not climb someone else’s. The blog is acutely focused on the luxury lifestyle market. Vyna is a member of the designer forum for the inaugural 1stDibs NYC20th Century Art + Design Fair, benefiting the Bard Graduate Institute. And a supporting IIDA Member.

Born and raised in the United Kingdom, Michael S. McConkey is a professional presentation specialist, with a background in Engineering. Michael is a member of the Engineering Council, and is an experienced businessman with extensive expertise in management, and business development. High End Weekly™ is proud to have him on board, and benefit greatly from his 40 years tenure as an entrepreneur. Through his NY-based company, Putney Presentation, Michael helps individuals gain respect and visibility by enhancing their ability to serve as ambassadors for their businesses. He is a motivator, who has helped corporate executives strengthen their team leadership, with continual attention to bottom-line results. MICHAEL S. McCONKEY, IEng, MSOE, IPlantE

CO FOUNDER

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O U R

P O S T S

Robert Doisneau - Sweet Paris

Art Deco

The iconic photographer and his Leica

One of the clearest hallmark of Art Deco is its

camera captured the life and people of Paris

geometry, which was largely derived from cubism.

in the 1950s. This is the Paris I wished I

Everything from flowers to the human form

was part of.

became angular. 

http://www.highendweekly.com/2011/06/

http://www.highendweekly.com/p/art-deco.html

robert-doisneau.html

Audrey Hepburn in Givenchy Not only was she a Hollywood legend, mother, wife, and humanitarian, Audrey was also the most stylish woman of her time. http://www.highendweekly.com/2012/01/audreyhepburn-in-givenchy.html

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O U R

P O S T S

SOFA New York, April 20 - 23, 2012 The 15th anniversary will kick off on Friday, April 20th through Monday, April 23rd. The invitationonly Opening Night VIP Preview is Thursday, April 19 from 5-7 pm. http://www.highendweekly.com/2012/02/sofa-newyork-april-20-23-2012.html

Interviews: Meet Orianne Collins

The Decorator’s Movie Set

A few weeks ago, I sat down with Orianne

The architecture of the prewar upper east

Collins, as she talked to us about her

side apartment of Claire’s residence inspired

passion for travel, her heart warming

the acclaimed designer, Thomas O’Brien, to

charity, as well as what truly

create

inspires her work.

furniture, and well placed antiques.

http://www.highendweekly.com/2011/10/

http://www.highendweekly.com/2011/10/

meet-orianne-collins.html

someone-to-watch-over-me.html WWW.HIGHENDWEEKLY.COM

a

haven

of

graciously

scaled


O U R

P O S T S

The Weekender: The Star Treatment The decor is all about precious cherry wood, a mix of natural materials, smooth dark stones and symbolic vine sculptures. http://www.highendweekly.com/search/label/The %20Weekender

The Weekender: Orchestrated Elegance: Shen Yun Performing Arts

The Weekender: Place Des Vosges, Paris This specific charming square is right in the heart of the Marais. Place des vosges is a large quadrangle surrounded by 39 houses built on a uniform plan with brick, stone, and stucco facades. Arcade ground floors and simple dormers. http://www.highendweekly.com/2012/04/ weekender-place-des-vosges-paris.html

"A marvelous evening... I am completely enchanted." Her Royal Highness Princess Michael of Kent. The Shen Yun Performing Arts was established in New York City in 2006, and their mission was to revive 5,000 years of divinely inspired Chinese culture. http://www.highendweekly.com/2012/04/ weekender-orchestrated-elegance-shen.html WWW.HIGHENDWEEKLY.COM


O U R

P O S T S

In The Know with contributing writer, Polly Guerin. Dazedly Art and Fashion Diversity in the Big Apple. Art and fashion in spellbinding proliferation adds sparkle to NYC this week with openings to dazzle your intelligence and entertain your muse. http://www.highendweekly.com/2012/04/in-know-withpolly-guerin.html

Bellisimo Promemoria

Young Collectors Night

The Roka chair also comes as a full-back

The evening was co-chaired by Courtney Booth,

version.  It is hand sewn and takes 24 hours as

Emily Israel Pluhar, and Stephanie Clark. The Vice

well as several working days to complete.

Chairs were Melissa D. Berkelhammer, and Roric

http://www.highendweekly.com/2011/11/

Tobin.

bellissimo-promemoria.html

weekender-young-collectors-night.html WWW.HIGHENDWEEKLY.COM

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OUR POSTS

Girard Perregaux The Vintage 1945 Jackpot Tourbillion is an exceptional watch, destined to be worn on the wrists of a privileged few, the concentration on detail involved an intricate choice of the symbols. http://www.highendweekly.com/2011/12/hitting-jackpot.html

Royal Mansour Marrakech

The Luxury Review - New York

Ever since its official opening in June 2010, The Royal

The Autentico Alacrán - Alacrán means scorpion - a

Mansour has been and is once again High End Weekly's

Tequila from Jalisco, Mexico launched just a few

Hotel Of The Year! The age of excess is undergoing a

months ago in the United States. Alacrán received a

serious rebirth in North Africa.

Silver Medal this past April...

http://www.highendweekly.com/2011/06/weekender-

http://www.highendweekly.com/2011/10/luxury-

royal-mansour-marrakech.html

review-new-york.html

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HEW coverage on Jack Lenor Larsen and Thomas Woltz’ award ceremony at The Metropolitan Club, New York, Wednesday, April 18, 2012 "I was lucky enough that I could go out and do new things that

I did not know how to do yet."  - Jack Lenor Larsen

Jack Lenor Larsen received lifetime achievement award, and Thomas Woltz, the Thomas N. Armstrong III Award for Landscape Design Last night, The New York School of Interior Design honored textile pioneer Jack Lenor Larsen with a Lifetime Achievement Award and noted landscape designer Thomas Woltz with the school’s first Thomas N. Armstrong III Award in Landscape Design at its 2nd annual Spring Benefit, held at The Metropolitan Club, in New York. While receiving his award, Mr Larsen humorlessly pointed out how delighted he was to be in a room which made him looked younger. Lou Gropp, long-time editor of House Beautiful Magazine and former NYSID trustee, presented Jack Lenor Larsen with the Lifetime Achievement Award. In memory of his father, Whitney Armstrong honored landscape architect Thomas Woltz with the first Thomas N. Armstrong III Award in Landscape Design. In September 2012, the school will continue their celebration of Larsen's professional achievements with a major retrospective filling their 69th Street Gallery. To read more go to: http://www.highendweekly.com/2012/04/out-and-about-new-york-school-of.html WWW.HIGHENDWEEKLY.COM


N Y C 2 0

D E S I G N E R S

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F O R U M


N Y C 2 0

D E S I G N E R S

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F O R U M


P R E S S

Cognac Wellerlane Interview http://www.youtube.com/watch?v=N06bWmN0Xeg Interview with My Path Builder http://www.dailymotion.com/video/ xp2r6h_my-path-builder-videointerview-with-vyna-st-phard_news

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T E S T I M O N I A L S "Thank you so much for joining us at the New York Luxury Review... next stop Beverly Hills..." Bradford Rand President and CEO of the Luxury Review "I love High End Weekly. You always have interesting news...Will send the link to my friends." Raymond L. Goins Interior Designer, and Artist "Very nice blog... very nice indeed" David Scott Interior Designer "We are so thrilled about the post you've done on our company, and will include it on our Website Press Page, and Facebook. Thank you!" Well Bartels Bartels Doors "I love the layout and design of highendweekly.com!!" Craig Warfield "I am always interested in your blog. Your contribution is special. They open up a window to a glamorous world." Beatrix Korherr "Love your image selection, I do not think they could have been done any better! Frankly." Benoist F. Drut Maison Gerard "Vyna, it's always a pleasure reading your blog. It's so very interesting, and I love the images you've chosen." Pascale Patris The Metropolitan Museum of Art "You obviously put a great deal of work into your blog - it looks fabulous!" Tom Sibley Tom Sibley Photography "Merci, merci.... What a treat to be included in your blog. It is so very elegant." Frederic Lazare Bourgeois Boheme WWW.HIGHENDWEEKLY.COM


C O L L A B O R A T O R S

GHT COMMUNICATIONS

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A D V E R T I S I N G

A N D

S P O N S O R S H I P

High End Weekly™ is now accepting advertisements and sponsorships from luxury brands and private labels. Ever day, thousands of unique readers visit HEW for the latest happenings on the high end market. By advertising on this website, you, as the client, will get your company’s message out immediately unlike traditional media where style and seasons change, before it reach the newsstands. The blog has reached well over 921,000 people during its first year anniversary, and we currently have hundreds of affluent subscribers, as well as thousands of daily unique readers. You will get to reach them with your ad, when we place your company’s logo, and message on the left side of the page, or use your banner on the top or bottom side of the website. You create the ad, send us the jpeg, and we upload it to High End Weekly™. It’s that simple. Ads vary in sizes, and contents: i.e. Text & Image, Image Only, and Text Only. For videos, please contact us directly. Advertisement Sizes SIDE BAR: 2”x21/2”

BANNER SIZE: 6 1/2” x1 1/2”

SIDE BAR: 4”x2”

MONTHLY RATES $300 Image and Up to 25 Words/per month Size: 2”x21/2” $330 Image and Up to 25 Words/per month Size 4”x2”

$250 Image/per month Size: 2”x21/2” $175 Text Only - Up to 25 words/per month Size 2”x21/2” High End Weekly™ Official Sponsor $900 Monthly $10,000 Yearly Banner Size: 6 1/2” x1 1/2” High End Weekly™ commits itself to editorial reviews of your products and services during the time of your advertising campaign. We are very excited to be working with you and look forward to get started. For more information, please contact pr@vspdesigninc.com, or Vyna Vyna St Phard WWW.HIGHENDWEEKLY.COM


OUR BLOGS

CONTACT INFORMATION

High End Weekly™ High End New York High End Paris

3009 88th Street, PH2 Jackson Heights, NY 11369 Tel/Fax: 718-565-0341 www.vynastphard.com highendweekly@vspdesigninc.com

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