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FLYInG nuMBers trICKY sItuAtIOn 2011 halfway mark points to increase in record sales

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MtV turns 30

Jennifer Lopez and Marc Anthony calls it quits on marriage

Baby boomers and Gen X relive MTV’s golden years

HIFIDELITY CLOuDY WEATHEr: Amazon, Apple and Google have all entered the rat race for “cloud-based” services.

Cloud Nine Amazon first to take off in the race of the “cloud-based” services, Google and Apple right behind


he hottest advancement now worth exploring in the realm of digital technology is “cloud-based.” Cloud services are anchored by individual online “media lockers “, which allows mobile devices, multiple computers and digital mp3 player devices to stream their purchased content anytime and anywhere. Online retailer Amazon kicked off their “cloud-based” debut with a special .99 cent download of Lady Gaga’s sophomore album Born This Way. The download included the option to first download it to an individual free “cloud-based” 5GB server. Shortly after Amazon showcased their cloud service, Google jumped into the swing of things. Google Music, now in its beta stages and offered on an invite-only basis, automatically uploads individual iTunes collections, including playlists, to their service and can store up to 20,000 songs for free – twice the size of Amazon’s free space. Both Google and Amazon are making their “cloud” services available for free for a limited

amount of storage, but premium services are available. For example: After using up the storage from the first five free gigs, can store up to 20 GB’s of purchased content at Amazon for $20 a year. n June, Apple, inc., the major digital and product retailer of iTunes and other i-related products, announced their interest in jumping into the race with MobileMe. The Apple-based cloud service will cater to Apple’s pre-existing customers, while Google and Amazon don’t provide iPhone apps that will allow their services to work on Apple products. This presents concerns for Google and Amazon after Apple launches their service since they fail to address how they can penetrate into Apple’s iTunes community. Apple’s version, which will be fully revealed to the public this fall, also carries its own list of concerns since it may not be compatible with Android users. Meanwhile, Apple has a slight advantage over their competitors. instead of uploading previous


purchases to the cloud locker, Apple plans to allow immediate access to songs you own by matching them to copies already stored on Apple servers, which kills downloading time and multiple streaming uploads. usic industry professionals, especially those who fight against piracy and fought against P2P file-sharing services like Limewire, are concerned if the ‘cloud-based” services will increase worries on illegal downloads and transfers. if these deals are to be fully examined, major record labels like EMi, Sony, universal and Warner would have to approve of these services. Despite the alarming mysteries surrounding the legalities and potential illegalities of “cloud-based” options, it isn’t slowing the process down. Technically, the forecast is still looking to be “partly cloudy” as patrons continue to put their purchased media into their online lockers.






HiFi Magazine #2 (Aug/Sept 2011)  
HiFi Magazine #2 (Aug/Sept 2011)  

HIFI Magazine is the new, official resource for the avid music lover. From rock to pop, R&B to hip-hop, HIFI Magazine strives to incorporate...