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Best Wayfinding

Design VOL.3

VOL. 3

Best Wayfinding

VOL. 1

Design PUBLIC/MEDICAL

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建筑景观设计

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VOL. 3

Best Wayfinding

Design PUBLIC/MEDICAL

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Best Wayfinding Design

版权页


CONTENTS

134 Pedestrian signage system for the old town of Füssen

170 Koganecho Art Center & Koganecho BAZAAR

137 wayfinding system for Erzsébet Square

177 Hanahata Housing Complex Community Center / Bldg 27

141 LAKE MOUNTAIN ALPINE RESORT 182 The Photographers Gallery Identity 143 Stockwell Park Wayfinding 146 Parc Riu Llobregat Signage System

187 Wayfinding and signage for National Gallery of Victoria

149 Burgess Park 152 MT STIRLING ALPINE RESORT 056 Copernicus Science Center 061 DomQuartier Salzburg Visual Identity and Way-Finding System

public

065 Wayfinding Project for“Gösta’s Pavillion”

074 Dublin City Council Leisure Centres

010 Melbourne Convention and Exhibition Centre (MCEC) Signage and Wayfinding

079 Cabravale Leisure Centre

018 Modlin Airport Passenger Terminal

093 Boyd Community Centre

032 Casselden End-Of-Trip Facility & Basement Car Park Way Finding & Environmental Graphics Solution 036 CITY OF DANDENONG INTERPRETIVE 040 Signage and wayfinding for archive 045 GLASS MILL DISCOVERED 052 Mercedes-Benz World

159 The Signage System Design for Nanjing Green Expo Park 164 Onagawa Athletic Park Housing

070 EADE Saint-Jean Sign System

008 Twickenham Stadium

026 IGP Sportpark Bergholz Wil

156 City of Casey Nature Reserves

medical

085 Gustav-Heinemann-Bürgerhaus

096 Designing A Car Park 104 SAMSUNG INNOVATION MUSEUM

220 Hospital Sant Joan de Déu

194 Signage for A Hospital in Wrocław

110 Metropolitan Wharf

226 Randall Children’s Hospital

200 MOZART

229 Randall Children’s Hospital

119 Swiss Federal Railways SBB

205 Botanica – Heritage Trail Interpretation of Old Lidcombe Hospital

123 Wayfinding: 100 NYC Public Sculptures

210 Bayhealth Medical Center

126 Frome Street Bikeway

214 Cancer Prevention Center

116 Kongreßhalle Leipzig

130 Xarxa de Parcs Metropolitans Signage System


CONTENTS

134 Pedestrian signage system for the old town of Füssen

170 Koganecho Art Center & Koganecho BAZAAR

137 wayfinding system for Erzsébet Square

177 Hanahata Housing Complex Community Center / Bldg 27

141 LAKE MOUNTAIN ALPINE RESORT 182 The Photographers Gallery Identity 143 Stockwell Park Wayfinding 146 Parc Riu Llobregat Signage System

187 Wayfinding and signage for National Gallery of Victoria

149 Burgess Park 152 MT STIRLING ALPINE RESORT 056 Copernicus Science Center 061 DomQuartier Salzburg Visual Identity and Way-Finding System

public

065 Wayfinding Project for“Gösta’s Pavillion”

074 Dublin City Council Leisure Centres

010 Melbourne Convention and Exhibition Centre (MCEC) Signage and Wayfinding

079 Cabravale Leisure Centre

018 Modlin Airport Passenger Terminal

093 Boyd Community Centre

032 Casselden End-Of-Trip Facility & Basement Car Park Way Finding & Environmental Graphics Solution 036 CITY OF DANDENONG INTERPRETIVE 040 Signage and wayfinding for archive 045 GLASS MILL DISCOVERED 052 Mercedes-Benz World

159 The Signage System Design for Nanjing Green Expo Park 164 Onagawa Athletic Park Housing

070 EADE Saint-Jean Sign System

008 Twickenham Stadium

026 IGP Sportpark Bergholz Wil

156 City of Casey Nature Reserves

medical

085 Gustav-Heinemann-Bürgerhaus

096 Designing A Car Park 104 SAMSUNG INNOVATION MUSEUM

220 Hospital Sant Joan de Déu

194 Signage for A Hospital in Wrocław

110 Metropolitan Wharf

226 Randall Children’s Hospital

200 MOZART

229 Randall Children’s Hospital

119 Swiss Federal Railways SBB

205 Botanica – Heritage Trail Interpretation of Old Lidcombe Hospital

123 Wayfinding: 100 NYC Public Sculptures

210 Bayhealth Medical Center

126 Frome Street Bikeway

214 Cancer Prevention Center

116 Kongreßhalle Leipzig

130 Xarxa de Parcs Metropolitans Signage System


public


public


Twickenham Stadium

Creative Director Gareth Howat & Jim Sutherland Client Rugby Football Union

Designer

Gareth Howat, Jim Sutherland & Adam Giles

Twickenham stadium is the largest dedicated, and one of the most impressive, rugby stadiums in the world. At the time of the project, the stadium was undergoing an ÂŁ80 million redevelopment to rebuild the South Stand. Completed in 2008, the new stand now includes a four star hotel, a Virgin Active health and fitness club, a Marriott hotel, banqueting facilities, conference facilities and a theatre. The challenge was to position the venue as a destination identity in its own right, a place for entertainment, conferences, business meetings and of course rugby. The new identity presents Twickenham as a hub of vibrancy and energy. As a part of the re-branding we designed a new wayfinding strategy for the entire stadium complex, both inside and outside the ground, including the route from the railway station, road signs, building signage, banners, environmental graphics, information zones and seating zones.

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Twickenham Stadium

Creative Director Gareth Howat & Jim Sutherland Client Rugby Football Union

Designer

Gareth Howat, Jim Sutherland & Adam Giles

Twickenham stadium is the largest dedicated, and one of the most impressive, rugby stadiums in the world. At the time of the project, the stadium was undergoing an ÂŁ80 million redevelopment to rebuild the South Stand. Completed in 2008, the new stand now includes a four star hotel, a Virgin Active health and fitness club, a Marriott hotel, banqueting facilities, conference facilities and a theatre. The challenge was to position the venue as a destination identity in its own right, a place for entertainment, conferences, business meetings and of course rugby. The new identity presents Twickenham as a hub of vibrancy and energy. As a part of the re-branding we designed a new wayfinding strategy for the entire stadium complex, both inside and outside the ground, including the route from the railway station, road signs, building signage, banners, environmental graphics, information zones and seating zones.

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Melbourne Convention and Exhibition Centre (MCEC) Signage and Wayfinding Design Company

Creative Director

Client

Richard Henderson Art Director

Melbourne Convention and Exhibition Centre

Richard

Location

Henderson

Melbourne, Australia

Designer

Photographer

Riesa Renata, Damian McGrath, Maurice Lai

Jean-Marc La-Roque

R-Co Brand Identity

The Challenge The new Melbourne Convention and Exhibition Centre (MCEC) is an

of the building – its ability to host a variety of activities (both large

extraordinary architectural statement and the first '6 Star Green Star'

and small) and deliver an outstanding experience. In a competitive and

environmentally rated convention centre in the world and the largest and

congested global marketplace, the identity for the MCEC reinforces its

most versatile convention and exhibition space in Southern Hemisphere.

positioning as ‘Melbourne’s Meeting Place’. The graphic ‘M’ symbolised

To provide a clear identification of its purpose, an identity and signage

both function and form, creating a striking and timeless reference

implementation program were required. Understanding the human

point and visual language to its various collateral including signage and

dynamic, the signage response was to make the journey experience

wayfinding. The graphic shapes created from this elegant visual pun are

rewarding, bringing the essence of the MCEC brand to life through

precise in their construction and content in their resolution. Each contact

engaging directional and informational wayfinding.

with signage provides an opportunity to engage with the brand and the architecture in a way that is meaningful and emotionally enriching.

The Creative Strategy The brand for MCEC has been based upon one of the core attributes


Melbourne Convention and Exhibition Centre (MCEC) Signage and Wayfinding Design Company

Creative Director

Client

Richard Henderson Art Director

Melbourne Convention and Exhibition Centre

Richard

Location

Henderson

Melbourne, Australia

Designer

Photographer

Riesa Renata, Damian McGrath, Maurice Lai

Jean-Marc La-Roque

R-Co Brand Identity

The Challenge The new Melbourne Convention and Exhibition Centre (MCEC) is an

of the building – its ability to host a variety of activities (both large

extraordinary architectural statement and the first '6 Star Green Star'

and small) and deliver an outstanding experience. In a competitive and

environmentally rated convention centre in the world and the largest and

congested global marketplace, the identity for the MCEC reinforces its

most versatile convention and exhibition space in Southern Hemisphere.

positioning as ‘Melbourne’s Meeting Place’. The graphic ‘M’ symbolised

To provide a clear identification of its purpose, an identity and signage

both function and form, creating a striking and timeless reference

implementation program were required. Understanding the human

point and visual language to its various collateral including signage and

dynamic, the signage response was to make the journey experience

wayfinding. The graphic shapes created from this elegant visual pun are

rewarding, bringing the essence of the MCEC brand to life through

precise in their construction and content in their resolution. Each contact

engaging directional and informational wayfinding.

with signage provides an opportunity to engage with the brand and the architecture in a way that is meaningful and emotionally enriching.

The Creative Strategy The brand for MCEC has been based upon one of the core attributes


Modlin Airport Passenger Terminal

Design Company Kuryłowicz & Associates Sp. z o.o. Cooperation Barbara Michałowska Photographer Rajmund Rajchel, Daniel Chrobak

Designer

Rajmund Rajchel The terminal of Low-Cost Airlines in Modlin was designed as one-

White inscriptions made on contrasting background contain

space hall and its shape resembles the former aircraft hangars. In

information in Polish and English. They are accompanied by graphic

developing a conceptual design of the terminal the priority was given

symbols of places, made also in white colour.

to creating a functional system, legible for potential passenger of

The red colour was adopted as signage of critical information and as

the airport, forming harmonious space to make the way finding and

a colour for showing basic directions, painted on the walls.

orientation inside the terminal as easy as possible.

The colour of orange appears in identification of individual rooms and

The designers were also guided by this principle in developing the

premises as indication of places associated with passenger’s service.

visual information system for the terminal. It includes a number of

The entire signage made in this colour is placed at the same height

elements – the design of free-standing information boards, boards

above the floor.

suspended from the ceiling or boards attached to the walls, the way

Dark grey colour is the primary colour of the information boards. It

of painting the walls, glass imprints and inscriptions integrated into

indicates the places offering supporting functions (shops, cafes, etc.).

the floor, to ensure smooth movement of passengers in all the zones

All indications are consistent, uniform they do not give raise to

available to them.

any doubts as to the validity of the sign and clearly indicate the

Some of them are highlighted, which additionally

improves their legibility.

location or direction, in which a given zone/room can be found. This

The materials and colours used for signage system are closely

is very important and helpful in the space of air terminal with all its

related to the interior design of the building and help to organize the

movement and haste.

hierarchy of visual information system components.

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Modlin Airport Passenger Terminal

Design Company Kuryłowicz & Associates Sp. z o.o. Cooperation Barbara Michałowska Photographer Rajmund Rajchel, Daniel Chrobak

Designer

Rajmund Rajchel The terminal of Low-Cost Airlines in Modlin was designed as one-

White inscriptions made on contrasting background contain

space hall and its shape resembles the former aircraft hangars. In

information in Polish and English. They are accompanied by graphic

developing a conceptual design of the terminal the priority was given

symbols of places, made also in white colour.

to creating a functional system, legible for potential passenger of

The red colour was adopted as signage of critical information and as

the airport, forming harmonious space to make the way finding and

a colour for showing basic directions, painted on the walls.

orientation inside the terminal as easy as possible.

The colour of orange appears in identification of individual rooms and

The designers were also guided by this principle in developing the

premises as indication of places associated with passenger’s service.

visual information system for the terminal. It includes a number of

The entire signage made in this colour is placed at the same height

elements – the design of free-standing information boards, boards

above the floor.

suspended from the ceiling or boards attached to the walls, the way

Dark grey colour is the primary colour of the information boards. It

of painting the walls, glass imprints and inscriptions integrated into

indicates the places offering supporting functions (shops, cafes, etc.).

the floor, to ensure smooth movement of passengers in all the zones

All indications are consistent, uniform they do not give raise to

available to them.

any doubts as to the validity of the sign and clearly indicate the

Some of them are highlighted, which additionally

improves their legibility.

location or direction, in which a given zone/room can be found. This

The materials and colours used for signage system are closely

is very important and helpful in the space of air terminal with all its

related to the interior design of the building and help to organize the

movement and haste.

hierarchy of visual information system components.

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IGP Sportpark Bergholz Wil

Client City of Wil Architect K&L Architekten St. Gallen Photographer Markus Bertschi, Zurich

DesigNER

Büro4 AG für Gestaltung + Kommunikation Zurich

The signage for eastern Switzerland’s new sports centre, comprising football stadium, indoor ice ring and swimming pool, outdoor pool and wellness zone perfectly complements the formal language of the architecture. Our simple design intentions are embodied by the lettering in the corresponding sector colours, applied directly to the various surfaces. Sporty and straightforward.

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IGP Sportpark Bergholz Wil

Client City of Wil Architect K&L Architekten St. Gallen Photographer Markus Bertschi, Zurich

DesigNER

Büro4 AG für Gestaltung + Kommunikation Zurich

The signage for eastern Switzerland’s new sports centre, comprising football stadium, indoor ice ring and swimming pool, outdoor pool and wellness zone perfectly complements the formal language of the architecture. Our simple design intentions are embodied by the lettering in the corresponding sector colours, applied directly to the various surfaces. Sporty and straightforward.

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Casselden End-Of-Trip Facility & Basement Car Park Way Finding & Environmental Graphics Solution

Design Company

Gray Puksand 2012 Senior Creative / Conceptual Design Matt Ryan Junior Designer Sarah Linklater Photography Mark Duffus, MD Photography

Basement car parks, most commonly represented by poorly lit, dirty and confusing environments, often lack the basic information you need to complete your journey. In stark contrast an icon rich, strong and dynamic graphic execution was adopted to revitalise the newly developed endof-trip cyclist facilities and basement car parking levels in Melbourne's Casselden building in the CBD. A striking high contrast palette was designed specifically for the low light conditions and clearly distinguishes the designated cyclists lanes and related areas (yellow), general pedestrian and movement areas (turquoise) and general safety and traffic warning hazards (magenta). By using over size iconography, supported by strong colour methodology, the design establishes clear objectives and communicates them consistently and safely for all users regardless of age or nationality and adequately accommodates for the vision impaired by always maintaining the highest possible colour contrast and density ratios. By providing only the necessary visual information, several decades of confusing signage clutter was removed and clear paths were created.

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Casselden End-Of-Trip Facility & Basement Car Park Way Finding & Environmental Graphics Solution

Design Company

Gray Puksand 2012 Senior Creative / Conceptual Design Matt Ryan Junior Designer Sarah Linklater Photography Mark Duffus, MD Photography

Basement car parks, most commonly represented by poorly lit, dirty and confusing environments, often lack the basic information you need to complete your journey. In stark contrast an icon rich, strong and dynamic graphic execution was adopted to revitalise the newly developed endof-trip cyclist facilities and basement car parking levels in Melbourne's Casselden building in the CBD. A striking high contrast palette was designed specifically for the low light conditions and clearly distinguishes the designated cyclists lanes and related areas (yellow), general pedestrian and movement areas (turquoise) and general safety and traffic warning hazards (magenta). By using over size iconography, supported by strong colour methodology, the design establishes clear objectives and communicates them consistently and safely for all users regardless of age or nationality and adequately accommodates for the vision impaired by always maintaining the highest possible colour contrast and density ratios. By providing only the necessary visual information, several decades of confusing signage clutter was removed and clear paths were created.

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CITY OF DANDENONG INTERPRETIVE Designer

Team

Location

Mike Heine, Steve Jones, Anthea Lemmer, Annie Berkeling

Dandenong, Victoria, Australia

Client

Research, writing and interpretive design

City of Greater Dandenong

Scope

HeineJones OVERVIEW As part of a major revitalisation program, the central commercial district of Dandenong has undergone a significant redevelopment and now boasts an inspiring urban landscape which has a very strong design ethos. THE CHALLENGE The City of Greater Dandenong commissioned an interpretive solution which would deliver ‘design excellence’, and respond to the public’s request to understand the history and story of Dandenong. The brief called for a solution which, although initially implemented in two new public spaces, could be applied city-wide without ‘cookie cutter’ repetition. THE SOLUTION The solution introduced a delicate ribbon-like structure which, although consistent in its basic form, is malleable so that it could take on various shapes in response to existing structure, furniture or landscapes. In its initial application the structure was expressed in a folded, upright form,

The structure is eroded at one end with laser cut letter forms, creating a transparent quality, reducing the visual impact, and adding visual interest. The laser cut words add a layer of interpretation and elicit an emotive response. The remaining section of the structure forms a clean canvas to present detailed information. Materials include laser cut and folded mild steel, zinc electroplating, two pack paint and screen printing. The solution is robust, despite its apparent fineness. The project included research of the interpretive subjects, writing, pedestrian circulation analysis, site selection, creative concepts, design, documentation, manufacture and installation management. OUTCOME The solution makes an important contribution to the overall revitalisation of Central Dandenong and influences the way public spaces in the city are understood and experienced by residents and visitors alike. Public feedback has been very positive, and council staff are delighted with the outcome. The solution is being extended into other areas of the city.

and also ‘draped’ over a concrete plinth.

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CITY OF DANDENONG INTERPRETIVE Designer

Team

Location

Mike Heine, Steve Jones, Anthea Lemmer, Annie Berkeling

Dandenong, Victoria, Australia

Client

Research, writing and interpretive design

City of Greater Dandenong

Scope

HeineJones OVERVIEW As part of a major revitalisation program, the central commercial district of Dandenong has undergone a significant redevelopment and now boasts an inspiring urban landscape which has a very strong design ethos. THE CHALLENGE The City of Greater Dandenong commissioned an interpretive solution which would deliver ‘design excellence’, and respond to the public’s request to understand the history and story of Dandenong. The brief called for a solution which, although initially implemented in two new public spaces, could be applied city-wide without ‘cookie cutter’ repetition. THE SOLUTION The solution introduced a delicate ribbon-like structure which, although consistent in its basic form, is malleable so that it could take on various shapes in response to existing structure, furniture or landscapes. In its initial application the structure was expressed in a folded, upright form,

The structure is eroded at one end with laser cut letter forms, creating a transparent quality, reducing the visual impact, and adding visual interest. The laser cut words add a layer of interpretation and elicit an emotive response. The remaining section of the structure forms a clean canvas to present detailed information. Materials include laser cut and folded mild steel, zinc electroplating, two pack paint and screen printing. The solution is robust, despite its apparent fineness. The project included research of the interpretive subjects, writing, pedestrian circulation analysis, site selection, creative concepts, design, documentation, manufacture and installation management. OUTCOME The solution makes an important contribution to the overall revitalisation of Central Dandenong and influences the way public spaces in the city are understood and experienced by residents and visitors alike. Public feedback has been very positive, and council staff are delighted with the outcome. The solution is being extended into other areas of the city.

and also ‘draped’ over a concrete plinth.

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Design Agency

Signage and wayfinding for archive

Zitromat, Berlin

upper case size (direction signs)

Location

57mm

Chemnitz, German Photography Philipp von Rohden font type

Designer

Netto OT Bold, Netto OT Regular, Netto Icons OT

Thees Dohrn, Philipp von Rohden Design and concept planning for wayfinding and mural in the newly

reused many times. The signs were made from transparent acrylic glass

arranged Staatsarchiv Chemnitz. The Staatsarchiv is responsible for

and vinyls.

storing all public archival materials of the region Southwest-Saxony. It

Profile:

has been relocated in the Peretzhaus, an industrial building from the

Zitromat is distinguished design from Berlin. We design the presentation

1920s. A modern user area was build, comprising several reading rooms,

of companies and institutions and their products and brands. In doing

functional areas and an exhibition space.

so, we help our clients to communicate their values, objectives and

The design studio Zitromat collaborated closely with the architects (AFF

messages making their identities visible to the outside world. In our

Architekten, Berlin) to ensure that the interior design, the wayfinding and

endeavour to create communication solutions for our clients we combine

the mural appear as a visual whole. All direction signs are parallelogram-

strategy and design. We closely cooperate with our clients.

shaped as well as display cabinets and furniture. The colouring of the

Zitromat works out solutions for all areas of communication. We develop

space is light and clear: orange-brown as an accent to white and warm

campaigns, design adverts, create images and strengthen brands

grey. The ornaments on walls and glass partitions are inspired by old

applying classic graphic design as well as digital media. We design cross-

textile patterns. (In the 19th century the city of Chemnitz was famous for

media concepts which clearly communicate our clients' messages and

its textile industry.)

make them unique. Working as communication designers and design

Care was taken in particular to work with cost-effective techniques. The

consultants we seek the creation of sustainable values.

mural, for example, was build by stencil painting. The screen could be

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Design Agency

Signage and wayfinding for archive

Zitromat, Berlin

upper case size (direction signs)

Location

57mm

Chemnitz, German Photography Philipp von Rohden font type

Designer

Netto OT Bold, Netto OT Regular, Netto Icons OT

Thees Dohrn, Philipp von Rohden Design and concept planning for wayfinding and mural in the newly

reused many times. The signs were made from transparent acrylic glass

arranged Staatsarchiv Chemnitz. The Staatsarchiv is responsible for

and vinyls.

storing all public archival materials of the region Southwest-Saxony. It

Profile:

has been relocated in the Peretzhaus, an industrial building from the

Zitromat is distinguished design from Berlin. We design the presentation

1920s. A modern user area was build, comprising several reading rooms,

of companies and institutions and their products and brands. In doing

functional areas and an exhibition space.

so, we help our clients to communicate their values, objectives and

The design studio Zitromat collaborated closely with the architects (AFF

messages making their identities visible to the outside world. In our

Architekten, Berlin) to ensure that the interior design, the wayfinding and

endeavour to create communication solutions for our clients we combine

the mural appear as a visual whole. All direction signs are parallelogram-

strategy and design. We closely cooperate with our clients.

shaped as well as display cabinets and furniture. The colouring of the

Zitromat works out solutions for all areas of communication. We develop

space is light and clear: orange-brown as an accent to white and warm

campaigns, design adverts, create images and strengthen brands

grey. The ornaments on walls and glass partitions are inspired by old

applying classic graphic design as well as digital media. We design cross-

textile patterns. (In the 19th century the city of Chemnitz was famous for

media concepts which clearly communicate our clients' messages and

its textile industry.)

make them unique. Working as communication designers and design

Care was taken in particular to work with cost-effective techniques. The

consultants we seek the creation of sustainable values.

mural, for example, was build by stencil painting. The screen could be

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GLASS MILL DISCOVERED Designer

Atelier Works

Location

Lewisham Council

London, UK

Architects

Completion Date

LA Architects

July 2013

Wayfinding

Photographer

Implementation

Philip Sayer,

Endpoint

Chris Gascoigne

The Glass Mill is Lewisham's new £20m flagship leisure centre. It has the

provided a fortuitous but appropriate naming opportunity.

most up-to-date facilities; an eight-lane swimming pool, a training pool, a

The Glass Mill's exterior features a stunning façade of more than 1,800

gym, a climbing wall, two dance studios, a health suite, a crèche, function

coloured glass tiles created by artist Phil Coy. During the day parts of the

rooms and a café. This is an impressive facility commissioned by Lewisham

Glass Mill interior are bathed in a rainbow of coloured light, while at night

Council, designed by LA Architects and built to an exceptional standard.

the façade is illuminated by lights that are stimulated by external sounds.

Atelier Works were commissioned to name the building and design the

Taking our lead from Phil Coy's façade, Atelier created a suite of wayfinding

signs for this landmark building.

pictograms that could be cut into coloured glass tiles. The signs sparkle

During our research Atelier discovered that a water mill had once stood

like coloured jewels on the centre's whitewashed walls and are a tribute to

on the site for centuries. In 1756 the mill was converted from grinding

Lewisham's glass-cutting past.

corn to cutting glass. Further investigations confirmed that this mill was probably the first in Britain to harness mechanical power for glass cutting. Lewisham's long-forgotten 18th-century association with glass, and LA Architect's plans to front the building with a 21st-century glass façade

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Client

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GLASS MILL DISCOVERED Designer

Atelier Works

Location

Lewisham Council

London, UK

Architects

Completion Date

LA Architects

July 2013

Wayfinding

Photographer

Implementation

Philip Sayer,

Endpoint

Chris Gascoigne

The Glass Mill is Lewisham's new £20m flagship leisure centre. It has the

provided a fortuitous but appropriate naming opportunity.

most up-to-date facilities; an eight-lane swimming pool, a training pool, a

The Glass Mill's exterior features a stunning façade of more than 1,800

gym, a climbing wall, two dance studios, a health suite, a crèche, function

coloured glass tiles created by artist Phil Coy. During the day parts of the

rooms and a café. This is an impressive facility commissioned by Lewisham

Glass Mill interior are bathed in a rainbow of coloured light, while at night

Council, designed by LA Architects and built to an exceptional standard.

the façade is illuminated by lights that are stimulated by external sounds.

Atelier Works were commissioned to name the building and design the

Taking our lead from Phil Coy's façade, Atelier created a suite of wayfinding

signs for this landmark building.

pictograms that could be cut into coloured glass tiles. The signs sparkle

During our research Atelier discovered that a water mill had once stood

like coloured jewels on the centre's whitewashed walls and are a tribute to

on the site for centuries. In 1756 the mill was converted from grinding

Lewisham's glass-cutting past.

corn to cutting glass. Further investigations confirmed that this mill was probably the first in Britain to harness mechanical power for glass cutting. Lewisham's long-forgotten 18th-century association with glass, and LA Architect's plans to front the building with a 21st-century glass façade

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Client

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Dublin City Council Leisure Centres

Client Dublin City Council Location Dublin, Ireland Photographer

Designer

Detail. Design Studio

When Dublin City Council Leisure Centres developed a number of new local leisure centres, Detail. Design Studio was commissioned to develop new signage and wayfinding system. These were installed in three new facilities. In each case, a custom system was developed and modified to consider the building’s internal architecture and finishes. Along with this, a complete set of illustrative pictograms were designed. The system follows accessibility guidelines (including Braille) and includes graphic applications on internal walls and glass. Materials: Stain lacquered polycard panels/Etched vinyl on glass/Stainless steel.

Matthew Thompson


Dublin City Council Leisure Centres

Client Dublin City Council Location Dublin, Ireland Photographer

Designer

Detail. Design Studio

When Dublin City Council Leisure Centres developed a number of new local leisure centres, Detail. Design Studio was commissioned to develop new signage and wayfinding system. These were installed in three new facilities. In each case, a custom system was developed and modified to consider the building’s internal architecture and finishes. Along with this, a complete set of illustrative pictograms were designed. The system follows accessibility guidelines (including Braille) and includes graphic applications on internal walls and glass. Materials: Stain lacquered polycard panels/Etched vinyl on glass/Stainless steel.

Matthew Thompson


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Cabravale Leisure Centre

Design Team Paul TabourĂŠ, Jon Zhu Client Fairfield City Council / Prior Cheney/Suters Location Sydney, Australia

Designer

Photographer

THERE

Tyrone Branigan

Working with Fairfield City Council and Prior Cheney Architects, to bring a playful personality and all-embracing environment to the multicultural and multi-lingual audience. Wayfinding, identification and custom designed statutory signage was based on an 'icon' making it instantly understandable and immediately personable. This new flagship centre has been a great success with visitor numbers exceeding expectation.

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Cabravale Leisure Centre

Design Team Paul TabourĂŠ, Jon Zhu Client Fairfield City Council / Prior Cheney/Suters Location Sydney, Australia

Designer

Photographer

THERE

Tyrone Branigan

Working with Fairfield City Council and Prior Cheney Architects, to bring a playful personality and all-embracing environment to the multicultural and multi-lingual audience. Wayfinding, identification and custom designed statutory signage was based on an 'icon' making it instantly understandable and immediately personable. This new flagship centre has been a great success with visitor numbers exceeding expectation.

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Gustav-Heinemann-B端rgerhaus Designer

NAMENAME Design Consultancy

Location

Gustav-HeinemannB端rgerhaus Vegesack

Bremen, Germany

Architect

Caspar Sessler

Photographer

Bruns + Hayungs

Bringing an Institution to life

life through the encounters of these two voices. That principle is

In 2014, the Gustav Heinemann community centre in Bremen reopened

characteristic for the entire design. This has also been anchored in the

its doors. With a history of over 30 years, the centre now functions as

logo design.

home for over 13 institutions on six floors. In 2012, NAMENAME began working on a signage system for the new construction and the design of a widespread presentation of the centre. The aim was to establish a new organizational positioning and find a form of representation that fitted accordingly with it.The positioning of the B端rgerhaus channels two voices: Openness: As a structuring voice of the institution a typeface was 'opened' graphically. The mission of the centre is symbolized by this: to be an inviting place of encounter, offering citizens an enriching culture and leisure program. Vitality: A second voice was dedicated to the citizens: 'Traces of life' in various colors and shapes penetrate the architecture and all communicative media. They grant a solid place to the community in the facility. The appearance of the Gustav Heinemann-B端rgerhaus is brought to

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Client

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Gustav-Heinemann-B端rgerhaus Designer

NAMENAME Design Consultancy

Location

Gustav-HeinemannB端rgerhaus Vegesack

Bremen, Germany

Architect

Caspar Sessler

Photographer

Bruns + Hayungs

Bringing an Institution to life

life through the encounters of these two voices. That principle is

In 2014, the Gustav Heinemann community centre in Bremen reopened

characteristic for the entire design. This has also been anchored in the

its doors. With a history of over 30 years, the centre now functions as

logo design.

home for over 13 institutions on six floors. In 2012, NAMENAME began working on a signage system for the new construction and the design of a widespread presentation of the centre. The aim was to establish a new organizational positioning and find a form of representation that fitted accordingly with it.The positioning of the B端rgerhaus channels two voices: Openness: As a structuring voice of the institution a typeface was 'opened' graphically. The mission of the centre is symbolized by this: to be an inviting place of encounter, offering citizens an enriching culture and leisure program. Vitality: A second voice was dedicated to the citizens: 'Traces of life' in various colors and shapes penetrate the architecture and all communicative media. They grant a solid place to the community in the facility. The appearance of the Gustav Heinemann-B端rgerhaus is brought to

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Boyd Community Centre

Client Boyd Community Centre Location Melbourne, Australia Photographer

Designer

Jeremy Weihrauch

Orbit Design

The Boyd Community Centre is a vibrant new community hub in the

Centre’s commitment to best practice.

Southbank district of Melbourne, Australia.Known colloquially as

Other design elements include a suite of interpretive panels featuring

“Boyd”, the heritage-listed, former JH Boyd Girls High School has been

quotes from past students, graphic devices specifically designed for the

repurposed as a multi-use Community Centre and now features the

Southbank Library and a graphic language applied as glazing to windows.

Southbank Library, Artists Studios, Parent and Child Health Services, plus other community-based facilities.City of Melbourne engaged South Australian design firm Orbit Design to implement an identity program and wayfinding package. By taking inspiration from the building’s former life as an education institution and the inclusion of the new library, Orbit Design created an identity based the turned down page corner in a book. The symbolic ‘marking of a place’ theme was applied to all internal signage and a wayfinding system to signpost important features, spaces and facilities throughout the centre. A bold entrance statement was also created showcasing bright red lettering inspired from the same theme. The flexibility of the design allows the signage to be adapted to suit various sizes and shapes. It also features tactile elements and braille for the visually impaired, and is designed to showcase the Boyd Community

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Boyd Community Centre

Client Boyd Community Centre Location Melbourne, Australia Photographer

Designer

Jeremy Weihrauch

Orbit Design

The Boyd Community Centre is a vibrant new community hub in the

Centre’s commitment to best practice.

Southbank district of Melbourne, Australia.Known colloquially as

Other design elements include a suite of interpretive panels featuring

“Boyd”, the heritage-listed, former JH Boyd Girls High School has been

quotes from past students, graphic devices specifically designed for the

repurposed as a multi-use Community Centre and now features the

Southbank Library and a graphic language applied as glazing to windows.

Southbank Library, Artists Studios, Parent and Child Health Services, plus other community-based facilities.City of Melbourne engaged South Australian design firm Orbit Design to implement an identity program and wayfinding package. By taking inspiration from the building’s former life as an education institution and the inclusion of the new library, Orbit Design created an identity based the turned down page corner in a book. The symbolic ‘marking of a place’ theme was applied to all internal signage and a wayfinding system to signpost important features, spaces and facilities throughout the centre. A bold entrance statement was also created showcasing bright red lettering inspired from the same theme. The flexibility of the design allows the signage to be adapted to suit various sizes and shapes. It also features tactile elements and braille for the visually impaired, and is designed to showcase the Boyd Community

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Designing A Car Park

Design Company Typejockeys Client Immofinanz AG Location

DesigNER

Nana Architektur

New look for the 16,000 square meters big car park of Business Park Vienna. For the signage concept, it was very important to distinguish the levels from each other so as to guide the cars and pedestrians as clearly as possibly. The six levels were each assigned a color and a layer of earth: the entry level (-2) is the earth surface, with the sun deck overhead. Beneath the surface you dive into the mineral layer, crystal crust, sleeve and hot core. Colors and picture motifs conform to the respective themes. The signage and orientation concept was developed closely intertwined with Anna Kovacs architecture: Both deal primarily with the subject of lighting, color, materials and atmosphere. The large-scale use of the imagery in the stairwell is the central point of orientation and gives this important element more of a presence. The main stairway follows this new look.

Vienna, Austria photographer Typejockeys, Alexander Haiden


Designing A Car Park

Design Company Typejockeys Client Immofinanz AG Location

DesigNER

Nana Architektur

New look for the 16,000 square meters big car park of Business Park Vienna. For the signage concept, it was very important to distinguish the levels from each other so as to guide the cars and pedestrians as clearly as possibly. The six levels were each assigned a color and a layer of earth: the entry level (-2) is the earth surface, with the sun deck overhead. Beneath the surface you dive into the mineral layer, crystal crust, sleeve and hot core. Colors and picture motifs conform to the respective themes. The signage and orientation concept was developed closely intertwined with Anna Kovacs architecture: Both deal primarily with the subject of lighting, color, materials and atmosphere. The large-scale use of the imagery in the stairwell is the central point of orientation and gives this important element more of a presence. The main stairway follows this new look.

Vienna, Austria photographer Typejockeys, Alexander Haiden


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SAMSUNG INNOVATION MUSEUM

Samsung Electronics Location Suwon-si, Gyeonggi-do, South Korea Photographer

Designer

Cheil Worldwide, Sugarcube TFT (Bombaram, Newtype)

The Samsung Innovation Museum is not only the corporate exhibition center of Samsung Electronics, a company leading the innovation and future of the electronics industry but also a museum that shows the history of electronics industry.    “S/I/M,” the initial letters of the Samsung Innovation Museum, represents a Chinese character “

Client

心 ” or “heart” in Korean. Such simple styled logo of

SIM reflects the concepts of innovation, and it further developed into the creation of Wayfinding, Signage and Pictogram.  Wayfinding and Pictogram were designed in a way to ensure visual harmony with the selected calligraphy font “DIN NEXT” considering its basic elements – thickness, round and edge of the font - and “Sell System,” the graphic identify of SIM’s spaces. The Signage of Hall 1, 2 and 3 symbolizes “past, present and future” respectively, and is designed to have different identities using wood, material and glass. 

Panta Creation


SAMSUNG INNOVATION MUSEUM

Samsung Electronics Location Suwon-si, Gyeonggi-do, South Korea Photographer

Designer

Cheil Worldwide, Sugarcube TFT (Bombaram, Newtype)

The Samsung Innovation Museum is not only the corporate exhibition center of Samsung Electronics, a company leading the innovation and future of the electronics industry but also a museum that shows the history of electronics industry.    “S/I/M,” the initial letters of the Samsung Innovation Museum, represents a Chinese character “

Client

心 ” or “heart” in Korean. Such simple styled logo of

SIM reflects the concepts of innovation, and it further developed into the creation of Wayfinding, Signage and Pictogram.  Wayfinding and Pictogram were designed in a way to ensure visual harmony with the selected calligraphy font “DIN NEXT” considering its basic elements – thickness, round and edge of the font - and “Sell System,” the graphic identify of SIM’s spaces. The Signage of Hall 1, 2 and 3 symbolizes “past, present and future” respectively, and is designed to have different identities using wood, material and glass. 

Panta Creation


Metropolitan Wharf

Type Design collaboration with Neal Fletcher Client

Designer

UK Real Estate

Mind Design

Mind Design designed the signage and a customised font for the Metropolitan Wharf building. Since the development is located on the embankment of the River Thames it was an obvious idea to use driftwood for the tenants board. Easier said than done. The project was technically quite challenging. Driftwood had to be found in the right dimension, then cleaned and dried. The lettering was done with sandblasting but some of it was manually enhanced with wood dye later. Each piece had to be drilled from the back and fitted with studs which clamped onto large copper rails. This way each sign can be removed individually and exchanged in case new tenants move in. About half of the units are still unoccupied and the new names will be added later. The typeface was designed in collaboration with Neal Fletcher and matches the historic lettering on the outside of the building. The font has two versions, one for sandblasting and one for printing.

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Metropolitan Wharf

Type Design collaboration with Neal Fletcher Client

Designer

UK Real Estate

Mind Design

Mind Design designed the signage and a customised font for the Metropolitan Wharf building. Since the development is located on the embankment of the River Thames it was an obvious idea to use driftwood for the tenants board. Easier said than done. The project was technically quite challenging. Driftwood had to be found in the right dimension, then cleaned and dried. The lettering was done with sandblasting but some of it was manually enhanced with wood dye later. Each piece had to be drilled from the back and fitted with studs which clamped onto large copper rails. This way each sign can be removed individually and exchanged in case new tenants move in. About half of the units are still unoccupied and the new names will be added later. The typeface was designed in collaboration with Neal Fletcher and matches the historic lettering on the outside of the building. The font has two versions, one for sandblasting and one for printing.

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Kongreßhalle Leipzig DesigNER

Gourdin & Müller

Team

Architect

Nathanaël Gourdin, Katy Müller, Diana Mages, Daniel Perraudin, Katharina Seitz

HPP Hentrich-Petschnigg & Partner GmbH + Co. KG

Client

Leipzig, Germany

Zoo Leipzig GmbH

Large-format arrows provide direction at the edge of spaces or appear to emerge from them. In the scope of the use of the building as a venue for fairs and events they represent dynamic communication and intensive interaction. Much in the manner of a keyword matrix used to accentuate frequently used words in a weblog, all of the information on the arrows are arranged in the form of so-called word clouds. In keeping with the theme, the signage comprises a contemporary, constructed font and accompanying arrows.

Location


Kongreßhalle Leipzig DesigNER

Gourdin & Müller

Team

Architect

Nathanaël Gourdin, Katy Müller, Diana Mages, Daniel Perraudin, Katharina Seitz

HPP Hentrich-Petschnigg & Partner GmbH + Co. KG

Client

Leipzig, Germany

Zoo Leipzig GmbH

Large-format arrows provide direction at the edge of spaces or appear to emerge from them. In the scope of the use of the building as a venue for fairs and events they represent dynamic communication and intensive interaction. Much in the manner of a keyword matrix used to accentuate frequently used words in a weblog, all of the information on the arrows are arranged in the form of so-called word clouds. In keeping with the theme, the signage comprises a contemporary, constructed font and accompanying arrows.

Location


Swiss Federal Railways SBB

Client Swiss Federal Railways, Real Estate Management, Bern Photographer Markus Bertschi, Zurich

Designer

Büro4 AG für Gestaltung + Kommunikation Zurich

A generic orientation concept for open-plan offices based on the functional and formal criteria of Swiss railway station signage and meeting SBB’s high design standards.

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Swiss Federal Railways SBB

Client Swiss Federal Railways, Real Estate Management, Bern Photographer Markus Bertschi, Zurich

Designer

Büro4 AG für Gestaltung + Kommunikation Zurich

A generic orientation concept for open-plan offices based on the functional and formal criteria of Swiss railway station signage and meeting SBB’s high design standards.

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Wayfinding: 100 NYC Public Sculptures

Bundith Phunsombatlert

Wayfinding: 100 NYC Public Sculptures is a site-specific project that invites

work of art in itself. Visitors are invited to see the online map at www.

the public to embark on guided journeys through NYC to find public

wayfindingNYC.com. Wayfinding: 100 NYC Public Sculptures is an exciting

sculptures. Phunsombatlert researched all existing public sculptures in

and rare instance where the temporary public art program will merge

New York City and have identified 100 potential sites to be incorporated

with and inform the permanent sculptures in New York City’s collection.

in his final work. He then creates small drawings for each sculpture and

This interdisciplinary work combines the practice of printmaking as an old

develops directional signs and maps that resemble standard U.S. National

media to one of technology as a new media: the use of GPS coordinates,

Park Service signage. The artwork is made up of signage for 100 public

a digital compass, and an online map, that transforms the definition of

sculptures that contain precise direction and distances drawn from

public art by introducing a more robust component of exploration and

GPS coordinates between each sculpture and a group of wooden posts

navigation. In addition, the work will activate new definitions of original

at the lawn in between Flushing Meadows Corona Park and Queens

mapped sculptures. Their established meanings will change as they are

Museum at Flushing Meadows Corona Park.

discussed by people face-to-face at the sites or online through social

The audience participates in this project by experiencing their own

networks, bringing them to life in new media. Wayfinding: 100 NYC Public

journey to each original sculpture. Whether the audience views the

Sculptures engages the public to interpret the original work through

original works or their representational counterparts, this project will

their physical journeys, experiences, and memories.

call attention to the very specific, transformative space between object and audience. The project questions how the audience’s journey from the representation to original within a specific geographic can be a

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Artist

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Wayfinding: 100 NYC Public Sculptures

Bundith Phunsombatlert

Wayfinding: 100 NYC Public Sculptures is a site-specific project that invites

work of art in itself. Visitors are invited to see the online map at www.

the public to embark on guided journeys through NYC to find public

wayfindingNYC.com. Wayfinding: 100 NYC Public Sculptures is an exciting

sculptures. Phunsombatlert researched all existing public sculptures in

and rare instance where the temporary public art program will merge

New York City and have identified 100 potential sites to be incorporated

with and inform the permanent sculptures in New York City’s collection.

in his final work. He then creates small drawings for each sculpture and

This interdisciplinary work combines the practice of printmaking as an old

develops directional signs and maps that resemble standard U.S. National

media to one of technology as a new media: the use of GPS coordinates,

Park Service signage. The artwork is made up of signage for 100 public

a digital compass, and an online map, that transforms the definition of

sculptures that contain precise direction and distances drawn from

public art by introducing a more robust component of exploration and

GPS coordinates between each sculpture and a group of wooden posts

navigation. In addition, the work will activate new definitions of original

at the lawn in between Flushing Meadows Corona Park and Queens

mapped sculptures. Their established meanings will change as they are

Museum at Flushing Meadows Corona Park.

discussed by people face-to-face at the sites or online through social

The audience participates in this project by experiencing their own

networks, bringing them to life in new media. Wayfinding: 100 NYC Public

journey to each original sculpture. Whether the audience views the

Sculptures engages the public to interpret the original work through

original works or their representational counterparts, this project will

their physical journeys, experiences, and memories.

call attention to the very specific, transformative space between object and audience. The project questions how the audience’s journey from the representation to original within a specific geographic can be a

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Frome Street Bikeway

Client City of Adelaide Location Adelaide, SA, Australia

DesigNER

A to B Wayfinding (an ASPECT Studios & Studio Binocular Joint Venture)

A to B Wayfinding were engaged to carry out a wayfinding strategy for a new separated bikeway in Frome Street, Adelaide. The bikeway is envisaged as stage 1 of a larger network to create a safe and direct route connecting neighbouring suburbs with the CBD and Park Lands Trail. The bikeway is an opportunity to promote cycling as a viable mode of transport to the city and therefore required a legible and coherent visual language to promote the route. Building on the Adelaide City Wide Wayfinding Strategy, the cycle signage included branding elements, mid block and intersection directional information on island separators and directional panels collocated to existing light poles. Consistent placement of information for cyclists meant delivering the right information at the right time whilst providing a safe and comfortable experience for bikeway users. A cost effective kit-of-parts approach to wayfinding was implemented using affordable materials and production methods, including poles wrapped in stickers and surface decals. This approach ensured future expansion of the network was affordable and scalable across the city.

Photographer Don Brice Size of the project 1.8km completed (Stage 1)


Frome Street Bikeway

Client City of Adelaide Location Adelaide, SA, Australia

DesigNER

A to B Wayfinding (an ASPECT Studios & Studio Binocular Joint Venture)

A to B Wayfinding were engaged to carry out a wayfinding strategy for a new separated bikeway in Frome Street, Adelaide. The bikeway is envisaged as stage 1 of a larger network to create a safe and direct route connecting neighbouring suburbs with the CBD and Park Lands Trail. The bikeway is an opportunity to promote cycling as a viable mode of transport to the city and therefore required a legible and coherent visual language to promote the route. Building on the Adelaide City Wide Wayfinding Strategy, the cycle signage included branding elements, mid block and intersection directional information on island separators and directional panels collocated to existing light poles. Consistent placement of information for cyclists meant delivering the right information at the right time whilst providing a safe and comfortable experience for bikeway users. A cost effective kit-of-parts approach to wayfinding was implemented using affordable materials and production methods, including poles wrapped in stickers and surface decals. This approach ensured future expansion of the network was affordable and scalable across the city.

Photographer Don Brice Size of the project 1.8km completed (Stage 1)


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Xarxa de Parcs Metropolitans Signage System

Designer

Clase bcn Client Àrea Metropolitana de Barcelona

Xarxa de Parcs Metropolitans (XPM) asked us to create a powerful visual identity to reflect the idea of a shared public space through the signage used in its parks. The clear design follows a simple approach: the same material, the same design, the same finish, the same type and the same simple layout. Key factors included the use of basic, functional materials requiring minimal maintenance, and sustainability. The result: a uniform yet versatile modular signage system.Yellow was chosen as the main colour as it would be clearly seen and stand out from the surroundings. And since this colour in not commonly used in parks and gardens, it becomes a powerful and exclusive way of identifying XPM. The set of pictograms was drawn especially for the XPM project based on FF Netto fonts. Their rounded shapes and simple lines are in keeping with the design of the font and the other graphic and industrial features.The map’s infographic style turns irregular forms into geometric shapes to simplify the information and give users the key data they need to find their way around the park.

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Xarxa de Parcs Metropolitans Signage System

Designer

Clase bcn Client Àrea Metropolitana de Barcelona

Xarxa de Parcs Metropolitans (XPM) asked us to create a powerful visual identity to reflect the idea of a shared public space through the signage used in its parks. The clear design follows a simple approach: the same material, the same design, the same finish, the same type and the same simple layout. Key factors included the use of basic, functional materials requiring minimal maintenance, and sustainability. The result: a uniform yet versatile modular signage system.Yellow was chosen as the main colour as it would be clearly seen and stand out from the surroundings. And since this colour in not commonly used in parks and gardens, it becomes a powerful and exclusive way of identifying XPM. The set of pictograms was drawn especially for the XPM project based on FF Netto fonts. Their rounded shapes and simple lines are in keeping with the design of the font and the other graphic and industrial features.The map’s infographic style turns irregular forms into geometric shapes to simplify the information and give users the key data they need to find their way around the park.

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Pedestrian signage system for the old town of F端ssen The new signage and guidance system in the old town of Fuessen is designed to be noticeable, yet without disrupting the historical ambience. A solution was found in pillars made of two plates juxtaposed diagonally, connected at both the top and bottom, with each corpus providing two surfaces for presenting information. The integration of the colour yellow on the pillars fosters a beacon-like effect. Generously sized information surfaces offer a comprehensive selection of destinations, ranging from general to specialised, as well as points of interest that are presented bilingually and in a differentiated way.

Designer

designgruppekoop Location F端ssen, Germany


Pedestrian signage system for the old town of F端ssen The new signage and guidance system in the old town of Fuessen is designed to be noticeable, yet without disrupting the historical ambience. A solution was found in pillars made of two plates juxtaposed diagonally, connected at both the top and bottom, with each corpus providing two surfaces for presenting information. The integration of the colour yellow on the pillars fosters a beacon-like effect. Generously sized information surfaces offer a comprehensive selection of destinations, ranging from general to specialised, as well as points of interest that are presented bilingually and in a differentiated way.

Designer

designgruppekoop Location F端ssen, Germany


wayfinding system for Erzsébet Square

Design Company

Client

Hidden Characters

Erzsébet Vagyonkezelő Zrt.

Location Budapest, Hungary

Project and construction management

Photography

BUSHO, 81font

Hidden Characters

Designer

Mayúscula Brands

Erzsébet square is a dominant area of central Budapest, Hungary’s capital. Providing entertainment for families, the local youth and tourists alike, its vibrant atmosphere captivates visitors immediately. The identity’s visual language aims to capture this liveliness through the international graphical representation of a „centre” – concentric lines. Using these to depict various shapes creates imagery that grabs the attention and communicates the square’s youthful and energetic character. This unique visual language is present in both logo and sign system in the park, creating a high quality, internationally recognizable identity to this renovated, modernized public square.

Year 2014


Parc Riu Llobregat Signage System

Client Àrea Metropolitana de Barcelona Photographer Jordi Surroca

Designer

Clase bcn The challenge in designing a signage system for a riverside park that

it becomes a visual synthesis of the river’s course with the two paths

is over 30 kilometres long was to come up with signs that were both

running either side of it the whole length of the park. This symbol

informative and useful but not intrusive. So we designed a series of

engenders a collection of specific pictograms which identify the different

wooden totems from local tree varieties which integrated naturally in the

informative panels. A mono-linear type-face was chosen to reflect the

landscape. There are three different versions of the signs: the largest is

routes and paths the park offers, and some rounded shapes to convey

210cm high, used only at the access points to the park, and the smallest

a friendly, playful tone. The use of blue and brown relate to the river and

is the kilometre marker, which doubles up as a seat. The L-shaped

the land respectively.

metallic panel lends itself to having information on both sides, the narrow side being used for the map of the whole park. The Parc Riu Llobregat branding comes from a logo based on modifying the double “ll” of the river’s name, playing with the typography so that

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Parc Riu Llobregat Signage System

Client Àrea Metropolitana de Barcelona Photographer Jordi Surroca

Designer

Clase bcn The challenge in designing a signage system for a riverside park that

it becomes a visual synthesis of the river’s course with the two paths

is over 30 kilometres long was to come up with signs that were both

running either side of it the whole length of the park. This symbol

informative and useful but not intrusive. So we designed a series of

engenders a collection of specific pictograms which identify the different

wooden totems from local tree varieties which integrated naturally in the

informative panels. A mono-linear type-face was chosen to reflect the

landscape. There are three different versions of the signs: the largest is

routes and paths the park offers, and some rounded shapes to convey

210cm high, used only at the access points to the park, and the smallest

a friendly, playful tone. The use of blue and brown relate to the river and

is the kilometre marker, which doubles up as a seat. The L-shaped

the land respectively.

metallic panel lends itself to having information on both sides, the narrow side being used for the map of the whole park. The Parc Riu Llobregat branding comes from a logo based on modifying the double “ll” of the river’s name, playing with the typography so that

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Burgess Park

Location London, Uk photographer fwdesign

DesigNER

fwdesign

At 56 hectares, Burgess Park is Southwark’s largest park stretching from

Our approach was to create a new brand identity for the park

Camberwell and Walworth in the west to Peckham and the Old Kent Road

complemented with a bespoke, aesthetically pleasing and content rich

in the east.

park map. To be located at all main entrance and navigation decision

Unlike most other parks in London, Burgess Park was developed as a

points, these whole park maps will be heads-up orientated to assist with

result of the Abecrombie Plan for open spaces in 1943. Previously the

intuitive wayfinding and onward journey planning. The wider information

area was home to factories, densely populated streets and the Surrey

provision including maps, welcome, cycling route and statutory notices

Canal but badly bombed during World War II. Over the subsequent

will be delivered by the fwd product sign types frank and mark. There

decades the land has been gradually assembled and landscaped.

inherent design flexibility and system modularity has allowed special

As part of the recent ÂŁ8m transformation program we are briefed to

variants, bespoke to Burgess Park to be quickly developed whilst

support the re-positioning of Burgess Park as an amenity central to the

retaining a consistent design language and aesthetic across the family of

local community and to promote and encourage the usage of the rich

signs. Phase one installation of 47 signs is now complete.

diversity of provision on offer.

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Burgess Park

Location London, Uk photographer fwdesign

DesigNER

fwdesign

At 56 hectares, Burgess Park is Southwark’s largest park stretching from

Our approach was to create a new brand identity for the park

Camberwell and Walworth in the west to Peckham and the Old Kent Road

complemented with a bespoke, aesthetically pleasing and content rich

in the east.

park map. To be located at all main entrance and navigation decision

Unlike most other parks in London, Burgess Park was developed as a

points, these whole park maps will be heads-up orientated to assist with

result of the Abecrombie Plan for open spaces in 1943. Previously the

intuitive wayfinding and onward journey planning. The wider information

area was home to factories, densely populated streets and the Surrey

provision including maps, welcome, cycling route and statutory notices

Canal but badly bombed during World War II. Over the subsequent

will be delivered by the fwd product sign types frank and mark. There

decades the land has been gradually assembled and landscaped.

inherent design flexibility and system modularity has allowed special

As part of the recent ÂŁ8m transformation program we are briefed to

variants, bespoke to Burgess Park to be quickly developed whilst

support the re-positioning of Burgess Park as an amenity central to the

retaining a consistent design language and aesthetic across the family of

local community and to promote and encourage the usage of the rich

signs. Phase one installation of 47 signs is now complete.

diversity of provision on offer.

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Wayfinding and signage for National Gallery of Victoria

Daryl West-Moore Installers Design to Print with 3M Location National Gallery of Victoria (NGV), Melbourne Australia

Designer

Area

Melanie Mason

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Design Manager

Approx 37m in floor space

The NGV’s contemporary art space can be difficult to locate, so our goal

entrance covering approximately 37 meters in floor space on the ground

was to direct patrons in the International art building from the Federation

level”.

Court (main entrance foyer) to the entrance of the new contemporary

Using the limited time we had, much of it was spent on testing and

art space.

prototypes (digital and paper). This wayfinding system needed to

“We wanted to use something bright and contemporary that stood

be removable and durable, a substrate that allowed us to work on 3

out from the current signage, something that broke all the rules of

different surfaces. One challenging surface being the heritage stonework

conforming to the NGV’s signage styleguides but at the same time was

of the building which couldn’t suffer any damage or permanent markings

tasteful and represented the current exhibition, a system that you didn’t

(the other surfaces we’re glass and plasterboard). In the end we decided

have to formally read which spoke 1 language to all, a graphical element

to work with 3 different 3M vinyl substrates to suit the 3 different

that you could follow. Once you saw this graphic from the main entrance

surfaces.

you we’re automatically attracted to go to it. The closer you walked to

The installation process took 4 days with the hallway taking the longest

it the more of it you saw twirling down the hallways and darting along

time as the installers needed to work on the ceilings as well as the walls.

the walls… Your main instinct is to follow it. It consistently flowed from

After the install, the new wayfinding system was successfully tested in

the main foyer of the Federation Court to the contemporary art gallery’s

terms of visibility, navigation and effectiveness.

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Medical


Medical


Signage for A Hospital in Wrocław

Design Company Studio Fuerte Client Hospital in Wrocław Location Wrocław, Poland Photographer

Designer

Jarek Kowalczyk

Jarek Kowalczyk

Wayfinding system for an hospital in Wrocław is a direct answer for the current users problems with a communication in the hospital. Thank to modular construction, color coding, and wide range of carriers, this project greatly improves communication both inside and outside the hospital. Especially that being in the hospital is one of the most stressing experience for common people. Project covers whole patient’s way, from the arriving moment to the specialist’s door.

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Signage for A Hospital in Wrocław

Design Company Studio Fuerte Client Hospital in Wrocław Location Wrocław, Poland Photographer

Designer

Jarek Kowalczyk

Jarek Kowalczyk

Wayfinding system for an hospital in Wrocław is a direct answer for the current users problems with a communication in the hospital. Thank to modular construction, color coding, and wide range of carriers, this project greatly improves communication both inside and outside the hospital. Especially that being in the hospital is one of the most stressing experience for common people. Project covers whole patient’s way, from the arriving moment to the specialist’s door.

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MOZART Designer

Shinnoske Design

In the course of a long-term masterplan, reconstructions and new buildings at the university clinics campus in Salzburg (Austria) required a superordinate orientation system. Strong colours, a logical outline of all information, a systematic nomenclature with simple names, letters and numbers and overall clarity characterizes the new orientation system. Yet, this consequent design also operates with strong individualized elements, e.g. the illustrative implementation at the paediatric clinic. The station for kids and teenagers spreads over 5 floors, each dedicated to a specific topic: ”Deep Sea”, ”Deep Forest”, ”Deep Space”, ”Deep Urban Jungle” and ”Deep Munchie”. Humorous elements appear and disappear – and play-fully guide throughout the whole building. 缺设计说明

Design Lead

Architect

Yi Chin Wang

Nobuo Kumazawa

Client

Location

Mozart Hyogo Ekimae

Hyogo, Japan

Art Director Shinnoske Sugisaki


MOZART Designer

Shinnoske Design

In the course of a long-term masterplan, reconstructions and new buildings at the university clinics campus in Salzburg (Austria) required a superordinate orientation system. Strong colours, a logical outline of all information, a systematic nomenclature with simple names, letters and numbers and overall clarity characterizes the new orientation system. Yet, this consequent design also operates with strong individualized elements, e.g. the illustrative implementation at the paediatric clinic. The station for kids and teenagers spreads over 5 floors, each dedicated to a specific topic: ”Deep Sea”, ”Deep Forest”, ”Deep Space”, ”Deep Urban Jungle” and ”Deep Munchie”. Humorous elements appear and disappear – and play-fully guide throughout the whole building. 缺设计说明

Design Lead

Architect

Yi Chin Wang

Nobuo Kumazawa

Client

Location

Mozart Hyogo Ekimae

Hyogo, Japan

Art Director Shinnoske Sugisaki


Botanica – Heritage Trail Interpretation of Old Lidcombe Hospital

Designer

Trigger Client Australand Location Lidcombe, Sydney

Trigger conceived a bespoke signage design to interpret the site once

roads infrastructure. Large sculptural signs pinpoint these areas of

occupied by Lidcombe Hospital, located in the suburbs of Sydney,

interest across the large development and brass markers embedded in

Australia. This vast site contained a network of medical buildings,

roads and footpaths direct visitors and residents along the trail.

including farms and factories that sustained the hospital during its 100

The challenge of interpretation was to convey the themes and messages

year life span. The 50 hectare site was redeveloped as a residential

of the sites’ heritage in a physical form that would relate to the new

area by Australand, resulting in a combination of adaptively reused

development and its new life as a new residential area. A contemporary

architecturally significant buildings (designed by architects James Barnet,

design language was conceived to achieve this aim.

Walter Liberty Vernon, Cobden Parkes and Ken Woolley), contemporary housing, new parks, gardens and waterways. Heritage Consultants GML mapped significant site locations to create a ‘heritage trail’ interpreting the compelling stories of the life of the former hospital, including the nurses quarters and medical research facilities, through text and image. Trigger worked with GML and developer Australand to integrate the signage with planned parks, gardens and


Hospital Sant Joan de Déu

Client Sant Joan de Déu Children's Hospital Location Barcelona, Spain Photographer

Designer

Victòria Gil

Rai Pinto - Dani Rubio Arauna The project Animals playing hide and seek meets an assignment by

the hospital, but also provides a coherent visual identity to a space of

Sant Joan de Déu Children Hospital in Barcelona. The request was

over 5,000 m², while adapting to the preexisting architectural elements.

to "pediatrise" their recently renovated emergency ward. The hospital

Although the project was initially conceived as a solution for a specific

officials defined the term “pediatrisation” as an adaptation of hospital

area, it soon expanded to the entire hospital and its outer environs.

space that would increase the children's comfort and foster interaction

Therefore, the hospital's signage system for both inner and outer spaces

and play in typically unpleasant spaces.

has been redesigned accordingly, in order to increase cohesion.

The concept of Animals playing hide and seek has been developed as a

The project has achieved an Art Directors Club Europe award, an Interior

storyline throughout the hospital areas. The designers have created a

Design Magazine Best of Year award, two Laus awards granted by ADG-

visual language based on real scale animal shapes that hide behind the

FAD Barcelona and a special jury award, Laus Aporta, in recognition for

hospital's architecture. The animals arise from a repetition of patterns, a

the social impact.

fixed colour palette and a constant dialogue between 2D and 3D. Such language allows a multitude of interrelated interventions, which has resulted in over a hundred different animals that relate to each other and spread all around the hospital. Animals playing hide and seek not only solves the need of “pediatrising”


Hospital Sant Joan de Déu

Client Sant Joan de Déu Children's Hospital Location Barcelona, Spain Photographer

Designer

Victòria Gil

Rai Pinto - Dani Rubio Arauna The project Animals playing hide and seek meets an assignment by

the hospital, but also provides a coherent visual identity to a space of

Sant Joan de Déu Children Hospital in Barcelona. The request was

over 5,000 m², while adapting to the preexisting architectural elements.

to "pediatrise" their recently renovated emergency ward. The hospital

Although the project was initially conceived as a solution for a specific

officials defined the term “pediatrisation” as an adaptation of hospital

area, it soon expanded to the entire hospital and its outer environs.

space that would increase the children's comfort and foster interaction

Therefore, the hospital's signage system for both inner and outer spaces

and play in typically unpleasant spaces.

has been redesigned accordingly, in order to increase cohesion.

The concept of Animals playing hide and seek has been developed as a

The project has achieved an Art Directors Club Europe award, an Interior

storyline throughout the hospital areas. The designers have created a

Design Magazine Best of Year award, two Laus awards granted by ADG-

visual language based on real scale animal shapes that hide behind the

FAD Barcelona and a special jury award, Laus Aporta, in recognition for

hospital's architecture. The animals arise from a repetition of patterns, a

the social impact.

fixed colour palette and a constant dialogue between 2D and 3D. Such language allows a multitude of interrelated interventions, which has resulted in over a hundred different animals that relate to each other and spread all around the hospital. Animals playing hide and seek not only solves the need of “pediatrising”


Randall Children’s Hospital

Client Legacy Health Architecture & Interior Design ZGF Architects LLP

Designer

Mayer/Reed

Location Portland, Oregon, USA Photographer C. Bruce Forster, Mayer/Reed

The goal for the new, nine-story Randall Children’s Hospital in Portland, Oregon, was to create an inspirational place with playful and thoughtful distractions, in an environment that is appealing to all ages, especially families under stress. Based on research that children have a strong affinity for imagery found in the natural world, the project’s architect and interior designer, ZGF, selected regionally-inspired palettes of color, pattern and imagery to celebrate the geographic diversity of the region served by the hospital. Each floor has a distinct color and animal theme that repeats in a variety of materials. Mayer/Reed worked closely with the architect on a signage and wayfinding system that includes floor identifiers, room identifiers, directional signs and international signs. The goal was to direct patients and visitors as simply and clearly as possible while complementing the vivid, playful interior design. The resulting sign system is a simple counterpoint to the vibrant surroundings. The white signage is accented by colorful circle shapes containing directional arrows and pictograms. The accent color reflects the color theme of each hospital floor or zone. Text is minimized by using symbols and numbers. Rounded forms and circles are a recurring motif in the interior design. Signage has rounded corners and arrows are composed of dots. To accommodate soft, curving forms in the interior design, ZGF selected Corian as a base material for features such as the lobby reception desk because of its workability, durability and non-porous, hygienic properties. Mayer/Reed adopted Corian for signage elements as well, including 3 sculptural information pylons in the main lobby, which pick up the curvilinear form of the space and incorporate playful peepholes that contain colorful patterned lenses at different eye levels. Donor recognition panels for the lobby were designed with Spirograph inspired patterns.


Randall Children’s Hospital

Client Legacy Health Architecture & Interior Design ZGF Architects LLP

Designer

Mayer/Reed

Location Portland, Oregon, USA Photographer C. Bruce Forster, Mayer/Reed

The goal for the new, nine-story Randall Children’s Hospital in Portland, Oregon, was to create an inspirational place with playful and thoughtful distractions, in an environment that is appealing to all ages, especially families under stress. Based on research that children have a strong affinity for imagery found in the natural world, the project’s architect and interior designer, ZGF, selected regionally-inspired palettes of color, pattern and imagery to celebrate the geographic diversity of the region served by the hospital. Each floor has a distinct color and animal theme that repeats in a variety of materials. Mayer/Reed worked closely with the architect on a signage and wayfinding system that includes floor identifiers, room identifiers, directional signs and international signs. The goal was to direct patients and visitors as simply and clearly as possible while complementing the vivid, playful interior design. The resulting sign system is a simple counterpoint to the vibrant surroundings. The white signage is accented by colorful circle shapes containing directional arrows and pictograms. The accent color reflects the color theme of each hospital floor or zone. Text is minimized by using symbols and numbers. Rounded forms and circles are a recurring motif in the interior design. Signage has rounded corners and arrows are composed of dots. To accommodate soft, curving forms in the interior design, ZGF selected Corian as a base material for features such as the lobby reception desk because of its workability, durability and non-porous, hygienic properties. Mayer/Reed adopted Corian for signage elements as well, including 3 sculptural information pylons in the main lobby, which pick up the curvilinear form of the space and incorporate playful peepholes that contain colorful patterned lenses at different eye levels. Donor recognition panels for the lobby were designed with Spirograph inspired patterns.


Bayhealth Medical Center

Location Delaware, USA Photographer Barry Halkin

Designer

Two Twelve

The goal for the new, nine-story Randall Children’s Hospital in Portland,

vivid, playful interior design.

Oregon, was to create an inspirational place with playful and thoughtful

The resulting sign system is a simple counterpoint to the vibrant

distractions, in an environment that is appealing to all ages, especially

surroundings. The white signage is accented by colorful circle shapes

families under stress.

containing directional arrows and pictograms. The accent color reflects

Based on research that children have a strong affinity for imagery found

the color theme of each hospital floor or zone. Text is minimized by using

in the natural world, the project’s architect and interior designer, ZGF,

symbols and numbers.

selected regionally-inspired palettes of color, pattern and imagery to

Rounded forms and circles are a recurring motif in the interior design.

celebrate the geographic diversity of the region served by the hospital.

Signage has rounded corners and arrows are composed of dots.

Each floor has a distinct color and animal theme that repeats in a variety

To accommodate soft, cun pylons in the main lobby, which pick up

of materials.

the curvilinear form of the space and incorporate playful peepholes

Mayer/Reed worked closely with the architect on a signage and

that contain colorful patterned lenses at different eye levels. Donor

wayfinding system that includes floor identifiers, room identifiers,

recognition panels for the lobby were designed with Spirograph inspired

directional signs and international signs. The goal was to direct patients

patterns. 缺设计说明

and visitors as simply and clearly as possible while complementing the


Bayhealth Medical Center

Location Delaware, USA Photographer Barry Halkin

Designer

Two Twelve

The goal for the new, nine-story Randall Children’s Hospital in Portland,

vivid, playful interior design.

Oregon, was to create an inspirational place with playful and thoughtful

The resulting sign system is a simple counterpoint to the vibrant

distractions, in an environment that is appealing to all ages, especially

surroundings. The white signage is accented by colorful circle shapes

families under stress.

containing directional arrows and pictograms. The accent color reflects

Based on research that children have a strong affinity for imagery found

the color theme of each hospital floor or zone. Text is minimized by using

in the natural world, the project’s architect and interior designer, ZGF,

symbols and numbers.

selected regionally-inspired palettes of color, pattern and imagery to

Rounded forms and circles are a recurring motif in the interior design.

celebrate the geographic diversity of the region served by the hospital.

Signage has rounded corners and arrows are composed of dots.

Each floor has a distinct color and animal theme that repeats in a variety

To accommodate soft, cun pylons in the main lobby, which pick up

of materials.

the curvilinear form of the space and incorporate playful peepholes

Mayer/Reed worked closely with the architect on a signage and

that contain colorful patterned lenses at different eye levels. Donor

wayfinding system that includes floor identifiers, room identifiers,

recognition panels for the lobby were designed with Spirograph inspired

directional signs and international signs. The goal was to direct patients

patterns. 缺设计说明

and visitors as simply and clearly as possible while complementing the


INDEX

Mamastudio

HeineJones

R-Co Brand Identity

Büro4 AG für Gestaltung + Kommunikation Zurich

R-Co. was established in 2003

HeineJones provide world leading

Mamastudio is an award winning independent

solutions in experiential and

design studio specializing in creating

environmental graphic design, wayfinding, interpretive design, brand

coherent and emotionally engaging visual

identity, and branded environments. HeineJones connect people to place

communications for brands, companies, places,

– their work engenders positive perception, legibility, logical connection,

people, products and organizations. Based in

location awareness, meaningful understanding and a compelling

the heart of Warsaw, Mamastudio bases its

experience.

approach to design and brand development

The practice has an interdisciplinary and collaborative approach – with a

on three pillars: Creativity, knowledge and

core team of dedicated professionals specialising in graphic and industrial

commitment. Through a process that

design, architecture, landscape architecture, lighting design and digital

incorporates strategy, analysis and innovative design, Mamastudio

design.

examines the broader context of a brand and the role it has on social

With a commitment to innovation and excellence, and a mission to

and consumer activity. The effect is a result driven foundation for creative

surpass all expectation, HeineJones deliver effective, responsive and

decision-making, both for work in the commercial realm, as well as for arts

distinctive design for each and every project.

inspired cultural projects.

Their passion for delivering world class design has seen the practice win numerous international and national awards, and their work has been

by brand identity expert, Richard

published internationally.

H e n d e r s o n . W i t h ov e r 2 5 y e a r s

The agency was founded in 1999 by Catherine

Servicing local, regional and international markets, HeineJones work with

experience, Richard and his dedicated

Corti, Yvonne Robert, Stefan Hunziker and Dominik

a wide range of clients from both government and private sectors. Based

team of designers, project managers

Wullschl eger. Since 2014 Raffael Suter is an

in Victoria Harbour, the design hub of Melbourne Australia and a mecca

and planners have continually

associated partner of Büro4.

for sustainable building practices, the HeineJones office is located in one

brought many of the big brands we

of Australia’s most environmentally friendly buildings – testament to their

know today to life. Based in Melbourne, Australia, R-Co has had a profound

Büro4 is working in the fields of Corporate, Editorial,

commitment to sustainability – not just for the outcomes of their projects,

impact, not only in Australia, but has also received critical acclaim on

Information and Interaction Design. The people

but in the way they work and operate.

an international level with brands for the 2000 Sydney Olympics, Tennis

at Büro4 possess highly developed analytical and

Australia and UCIC World Road Cycling Championship. R-Co’s success

design skills. Büro4 places an emphasis on teamwork. Whether analogue

can be attributed to its ability to combine innovation with creativity,

or digital, two- or three-dimensional, they offer integrated, optimally

imagination and sound research to create award-winning brands.

harmonised design services across all the media. From initial consultation

State

Atelier Works

to finished product. The agency received several international design awards in the past 15 years.

此索引 LOGO 拖不进来,请让设计师再发一份 Gray Puksand

Kurylowicz & Associates Architecture Studio

To say that Atelier Works is a graphic

State is a design consultancy in Berlin who

design consultancy would be to

deliver effective, memorable and charismatic

describe an apple as being red or

solutions for a range of clients in the public

green. It is not sufficient to limit our

and private sector. Their particular focus is on the marriage of content-driven concepts and

classification to such a plain generality.

Kurylowicz & Associates

sophisticated production methods.

We want Gray Puksand clients to

Atelier is run by Quentin Newark and Ian Chilvers – two design partners

be excited by our work. As a multi-

who each draw upon thirty years of experience in listening and thinking

Recent high-profile commissions have included a wayfinding system

studio architecture and interior

about their clients’ needs. The listening is important. It is the trigger for

for the DomQuartier in Salzburg, an information centre for the Hoffbauer

Architecture Studio was founded

design practice, our experience in

imagining what can be done to change the way our clients communicate

Stiftung in Potsdam, state-of-the-art websites for Hadi Teherani Architects

in 1990 by Prof Stefan Kurylowicz.

design enables us to forge cutting

with their public.

and author Michael Schindhelm, as well as the visual communication for

Today, it is the most renowned

edge, sophisticated work. The national team consists of accomplished

Almost always Atelier are researchers, organisers, analysts, and editors

the Rundfunkchor Berlin and Germany’s most talked about opera house,

and titled architectural company

and imaginative professionals who produce exemplary designs for clients

of content. We prepare well before leaping to the computers to do the

the Komische Oper Berlin.

in the country. It employs 80

worldwide.

‘graphic design’ bit; the deployment of an idea, the arrangement of only

State was founded in January 2014 by Johannes Siemer and Ian Warner,

experienced architects in offices

Every client has different values.  Collaboration is integral to our distinctive

significant visual ingredients (form, image, colour, type, etc.), and the

formerly of Blotto Design.

in Warsaw and Wroclaw.

approach; our goal is to understand our client's underlying values.

eventual fashioning of something apposite, unexpected and thrilling. This

The studio can boast many prestigious realisations in the whole country.

Listening, contributing ideas and sharing research knowledge are key

is design based on thought, not any prevailing style.

It has experience in designing investments of every size and function.

aspects of our position as trusted advisors.

Just as green apples can be tart and red apples can be sweet, Atelier is a

Throughout the time of its activity, the studio has gained the reputation

Gray Puksand has earned a reputation as being leaders. Our modern,

different kind of design studio with its own tang.

of a reliable partner, able to present solutions of the highest quality within

visionary designs emerge from contemporary social, cultural and

the fixed time and budget.

technological evolutions.

Besides standard and complex architectural services, the company also offers counsel and support regarding advertisement and investment

Zitromat

promotion. The quality of the solutions delivered by the company has been awarded many times both in Poland and abroad. But the biggest prize is the rich

Zitromat

portfolio of satisfied customers. Many of which have been co-operating

Commercial Art

is

distinguished

with us for many years.

design from Berlin. We design the presentation of companies and institutions and their products and brands. In doing so, we help our clients to communicate their values, objectives and messages making their identities visible to the outside world. In our endeavour to create communication solutions for our clients. Zitromat works out solutions for all areas of communication. We develop campaigns, design adverts, create images and strengthen brands applying classic graphic design as well as digital media. We design crossmedia concepts which clearly communicate our clients' messages and make them unique. Working as communication designers and design consultants we seek the creation of sustainable values.

Commercial Art was a design consultancy studio

Petit Comitè is a design Studio

founded and ran by Eamonn O’Reilly and Rick

based in Barcelona that works

Sellars.

abroad for International projects

The studio was active from 2007 to 2013, producing

in Europe and USA. Our works,

design solutions for corporate, cultural and retail

clients we combine strategy and design. We closely cooperate with our

Petit Comitè

since 2002, are focus on branding,

brands.

institutional communication, campaigns, web design, wayfinding and

The aim was always to be collaborative with our

signage. As our name suggests, we are a small meeting of minds, a

clients, and understand their business objectives

gathering of confidantes with whom clients can work closely.

and how design can play a integral and productive role. Both directors are now working independently in the UK.


INDEX

Mamastudio

HeineJones

R-Co Brand Identity

Büro4 AG für Gestaltung + Kommunikation Zurich

R-Co. was established in 2003

HeineJones provide world leading

Mamastudio is an award winning independent

solutions in experiential and

design studio specializing in creating

environmental graphic design, wayfinding, interpretive design, brand

coherent and emotionally engaging visual

identity, and branded environments. HeineJones connect people to place

communications for brands, companies, places,

– their work engenders positive perception, legibility, logical connection,

people, products and organizations. Based in

location awareness, meaningful understanding and a compelling

the heart of Warsaw, Mamastudio bases its

experience.

approach to design and brand development

The practice has an interdisciplinary and collaborative approach – with a

on three pillars: Creativity, knowledge and

core team of dedicated professionals specialising in graphic and industrial

commitment. Through a process that

design, architecture, landscape architecture, lighting design and digital

incorporates strategy, analysis and innovative design, Mamastudio

design.

examines the broader context of a brand and the role it has on social

With a commitment to innovation and excellence, and a mission to

and consumer activity. The effect is a result driven foundation for creative

surpass all expectation, HeineJones deliver effective, responsive and

decision-making, both for work in the commercial realm, as well as for arts

distinctive design for each and every project.

inspired cultural projects.

Their passion for delivering world class design has seen the practice win numerous international and national awards, and their work has been

by brand identity expert, Richard

published internationally.

H e n d e r s o n . W i t h ov e r 2 5 y e a r s

The agency was founded in 1999 by Catherine

Servicing local, regional and international markets, HeineJones work with

experience, Richard and his dedicated

Corti, Yvonne Robert, Stefan Hunziker and Dominik

a wide range of clients from both government and private sectors. Based

team of designers, project managers

Wullschl eger. Since 2014 Raffael Suter is an

in Victoria Harbour, the design hub of Melbourne Australia and a mecca

and planners have continually

associated partner of Büro4.

for sustainable building practices, the HeineJones office is located in one

brought many of the big brands we

of Australia’s most environmentally friendly buildings – testament to their

know today to life. Based in Melbourne, Australia, R-Co has had a profound

Büro4 is working in the fields of Corporate, Editorial,

commitment to sustainability – not just for the outcomes of their projects,

impact, not only in Australia, but has also received critical acclaim on

Information and Interaction Design. The people

but in the way they work and operate.

an international level with brands for the 2000 Sydney Olympics, Tennis

at Büro4 possess highly developed analytical and

Australia and UCIC World Road Cycling Championship. R-Co’s success

design skills. Büro4 places an emphasis on teamwork. Whether analogue

can be attributed to its ability to combine innovation with creativity,

or digital, two- or three-dimensional, they offer integrated, optimally

imagination and sound research to create award-winning brands.

harmonised design services across all the media. From initial consultation

State

Atelier Works

to finished product. The agency received several international design awards in the past 15 years.

此索引 LOGO 拖不进来,请让设计师再发一份 Gray Puksand

Kurylowicz & Associates Architecture Studio

To say that Atelier Works is a graphic

State is a design consultancy in Berlin who

design consultancy would be to

deliver effective, memorable and charismatic

describe an apple as being red or

solutions for a range of clients in the public

green. It is not sufficient to limit our

and private sector. Their particular focus is on the marriage of content-driven concepts and

classification to such a plain generality.

Kurylowicz & Associates

sophisticated production methods.

We want Gray Puksand clients to

Atelier is run by Quentin Newark and Ian Chilvers – two design partners

be excited by our work. As a multi-

who each draw upon thirty years of experience in listening and thinking

Recent high-profile commissions have included a wayfinding system

studio architecture and interior

about their clients’ needs. The listening is important. It is the trigger for

for the DomQuartier in Salzburg, an information centre for the Hoffbauer

Architecture Studio was founded

design practice, our experience in

imagining what can be done to change the way our clients communicate

Stiftung in Potsdam, state-of-the-art websites for Hadi Teherani Architects

in 1990 by Prof Stefan Kurylowicz.

design enables us to forge cutting

with their public.

and author Michael Schindhelm, as well as the visual communication for

Today, it is the most renowned

edge, sophisticated work. The national team consists of accomplished

Almost always Atelier are researchers, organisers, analysts, and editors

the Rundfunkchor Berlin and Germany’s most talked about opera house,

and titled architectural company

and imaginative professionals who produce exemplary designs for clients

of content. We prepare well before leaping to the computers to do the

the Komische Oper Berlin.

in the country. It employs 80

worldwide.

‘graphic design’ bit; the deployment of an idea, the arrangement of only

State was founded in January 2014 by Johannes Siemer and Ian Warner,

experienced architects in offices

Every client has different values.  Collaboration is integral to our distinctive

significant visual ingredients (form, image, colour, type, etc.), and the

formerly of Blotto Design.

in Warsaw and Wroclaw.

approach; our goal is to understand our client's underlying values.

eventual fashioning of something apposite, unexpected and thrilling. This

The studio can boast many prestigious realisations in the whole country.

Listening, contributing ideas and sharing research knowledge are key

is design based on thought, not any prevailing style.

It has experience in designing investments of every size and function.

aspects of our position as trusted advisors.

Just as green apples can be tart and red apples can be sweet, Atelier is a

Throughout the time of its activity, the studio has gained the reputation

Gray Puksand has earned a reputation as being leaders. Our modern,

different kind of design studio with its own tang.

of a reliable partner, able to present solutions of the highest quality within

visionary designs emerge from contemporary social, cultural and

the fixed time and budget.

technological evolutions.

Besides standard and complex architectural services, the company also offers counsel and support regarding advertisement and investment

Zitromat

promotion. The quality of the solutions delivered by the company has been awarded many times both in Poland and abroad. But the biggest prize is the rich

Zitromat

portfolio of satisfied customers. Many of which have been co-operating

Commercial Art

is

distinguished

with us for many years.

design from Berlin. We design the presentation of companies and institutions and their products and brands. In doing so, we help our clients to communicate their values, objectives and messages making their identities visible to the outside world. In our endeavour to create communication solutions for our clients. Zitromat works out solutions for all areas of communication. We develop campaigns, design adverts, create images and strengthen brands applying classic graphic design as well as digital media. We design crossmedia concepts which clearly communicate our clients' messages and make them unique. Working as communication designers and design consultants we seek the creation of sustainable values.

Commercial Art was a design consultancy studio

Petit Comitè is a design Studio

founded and ran by Eamonn O’Reilly and Rick

based in Barcelona that works

Sellars.

abroad for International projects

The studio was active from 2007 to 2013, producing

in Europe and USA. Our works,

design solutions for corporate, cultural and retail

clients we combine strategy and design. We closely cooperate with our

Petit Comitè

since 2002, are focus on branding,

brands.

institutional communication, campaigns, web design, wayfinding and

The aim was always to be collaborative with our

signage. As our name suggests, we are a small meeting of minds, a

clients, and understand their business objectives

gathering of confidantes with whom clients can work closely.

and how design can play a integral and productive role. Both directors are now working independently in the UK.


Planimetre

Orbit Design Group

Clase bcn

Mind Design

The design and signage agency ‘Planimètre.com’

Orbit Design is a multi-disciplinary, boutique-

Mind Design is is an independent

We see design as an essential tool

has experience in many national and international

sized design agency based in Adel aide,

graphic design studio based in East

which helps us all to go forward and

projects.

Australia with skills including but not limited

London. The studio was established in

add value to companies, brands

With innovative designs and concepts

to: brand strategy, brand identity, graphic and

1999 and specialises in the development

and projects… A way of providing

appreciated and selected by many architects

packaging design, web and digital design and

of visual identities which includes

solutions to real problems of identity

and clients ‘Planimètre.com’ distinguishes itself

advertising, and environmental graphics design.

p r i nt , we b , p a c k a g i n g , s i g n a g e a n d

and communication, facilitating

by functional projects integrating graphics with

For more than 20 years, we have helped a

interior graphic s. Mind Design is run

change, but carefully bearing in

different architectural environments.

number of both private and public sectors

b y H o l g e r Ja c o b s w h o s e a p p ro a c h

mind the audiences to whom we

Also specializing in visual identity and graphic arts

clients in industries as diverse as: architecture,

combines hand-on craftmanship, conceptual thinking and most

‘Planimètre.com’ has a dedicated platform in this

art, civic, culture, education, energy, engineering, entertainment, events,

importantly, intuition. Visual ideas are often developed on the basis of

We always strive to use contemporary language, based on concepts

field represented by ‘Art-com’.

destination marketing, health, music, government and many more.

research into production processes or the use of unusual materials.

and ideas, not just following trends. Our inspiration feeds mainly on the

We are able to offer our customers a customized and professional service

At Orbit Design we are mindful of two important factors when we

world of culture in all its aspects: music and fashion, film and dance, art,

based on 15 years of experience.

approach each project: our clients’ business objective and their customer’s

photography and gastronomy… An inspiration which we do not only seek

perception of their brand. It is our aim to let people who connect with our clients’ brand, or access

Cheil Worldwide, Sugarcube TFT

their information, to engage in a rewarding and enjoyable experience.

Detail. Design Studio Detail is a collective of people with diverse talents, skills, backgrounds

are talking.

professionally but also personally. Our objective is to improve, not to grow. We take care of every stage of the strategic and creative process, with a strict methodology which we develop along with our clients. We believe

We call it the "Human Centred Design” approach, where we make ideas

“Sugarcube” is a digital storytelling-

that the good results we obtain stem from this close collaboration,

visible, communications clear, solutions simple and design meaningful

based Interactive design Lab. For

working hand in hand with our clients.

and beautiful.

a successful development of

On a day to day basis we aim for excellence, understanding and

“Wa y finding & Signage system”

effectiveness, always in keeping with the demands of the brief itself. We

of Samsung Innovation Museum,

see the final form as a consequence of a strategy.

Typejockeys

and interests, ser ving clients

Bombaram - Storytelling Media Group

We work in all aspects of design but with a particular claim for

- and its design partner Newtype

typography and the element of surprise, looking for specific languages which are innovative and distinct helping to improve the standing of our

whose work and visions intrigue

Typejockeys is a graphic and

jointly formed a multidisciplinary

and challenge. Whether the need is corporate brand development, a new

type design company based in

team “Sugarcube TFT” to make best use of their expertise and amplify

Vienna, Austria, established in

synergy. Under the leadership of Myung-seok Song, Art director of Cheil

ClaseBcn, founded by Claret Serrahima in Barcelona, is an award-winning

application, Detail’s work begins with a careful process, one grounded in

2008 by Anna Fahrmaier, Thomas

Worldwide, they have closely worked together for a year to plan and

design studio made up of a team of young, international, multidisciplinary

research, blending inspired problem solving with hard work. Detail believe

communications strategy, a literature system, trade show exhibit or web

clients.

Gabriel and Michael Hochleitner.

create the Wayfinding & Signage system, museum identify, museum

professionals. In 2001 two new partners joined: Daniel Ayuso, Creative

that good design helps their clients clarify and realise their vision, enhance

The services go from printed

storytelling and other main contents.  

Director and Sandra Parcet, Executive Director.

their projects and services, and serve their audience better. Their goal is to

material, like posters, editorial-

help their clients gain and hold ever-higher footholds in their markets.

and book design, over digital media, like web and screen design, to corporate design and signage. As the name already tells, the small and independent office focuses on an

There

Bundith Phunsombatlert

ASPECT Studios

appropriate use of typography in its work. With its international experience

ASPECT Studios are

Bundith Phunsombatlert received a BFA and MFA

Typejockeys can offer products like Custom Type and Lettering with

Landscape Architects who

in Printmaking from Silpakorn University, Thailand, in

international standards uniquely offered in Austria. Always work and think

make shared places where

1996 and 2000; and a MFA in Digital+Media from the

whole-hearted. With or without serif.

people want to be.

Rhode Island School of Design in 2010. He has been

We provide the best in creative design for landscape architecture, urban Over 10 years, we’ve been building brands, identities and environments

design, high-end interactive digital media and environmental graphics.

Gourdin & Müller

with meaning and impact, creating positive change for our clients. At THERE, whether we’re creating a

A t t h e i n t e r fa c e o f u r b a n s p a c e ,

global brand or a memorable spatial experience – we combine strategy,

architecture, product and graphic design;

creativity, design and production excellence in everything we do. Great

information, guidance and orientation

brands, and businesses, are built on a point of view – a way of seeing the

systems can impart more than

world, and changing it for the better. Our business holds dear four key

information. Our conceptual approach enables the

values that drive, inspire and keep us focused.

creation of unusual responses, reflecting place, theme or client, i.e. a specific context, which is also represented appropriately. The adequate interaction between materiality, form, graphics and typography facilitates the realisation of identity-promoting solutions.

NAMENAME

In addition, user friendliness, the representation of complex content and the taking into account of heritage conservation aspects form the focus NAMENAME is a youthful

of our considerations.

awarded grants and residencies from the New York State Council on the Arts (2013); Harpo Foundation

Since 1993, ASPECT Studios has grown on the strength of its reputation

(2012); MacDowell Colony (2011); Skowhegan (2009);

for design-led solutions and is recognised as a company with capability to

Asian Cultural Council (2007); Second Prize, UNESCO

deliver creative and sustainable urban and regional projects.

Digital Arts Award: ISEA (2004); and Pollock-Krasner

With six studios located within Australia and China, and over 90 people,

Grant (2001). His work has been exhibited at NYC

ASPECT Studios is an Australian owned business with an industry leading

DOT’s Urban Art Program, New York (2013); Socrates Sculpture Park, New

track record of seeing its projects realised with award winning results

York (2012); Location One, New York (2011); The 4th Auckland Triennial, New

throughout Australia and internationally. ASPECT Studios wins awards for

Zealand (2010); and The Third Guangzhou Triennial, China (2008); The

the projects that we design and also for the way that we think.

National Gallery, Thailand (2004); and The Third Asia Pacific Triennial of

ASPECT Studios has a proven excellence in managing complex jobs and

Contemporary Art, Australia (1999).

delivering high-quality built and strategic work. We recognise that every project requires considered design and process weighted to its specific needs and conditions. Sustainability is central to the practice. We strive to realise the best possible outcomes and innovations in sustainability and life cycle. SPECT Studios’ ambition is to outperform both client and community expectations. We work across the local regional and international markets and our clients include all levels of government and the private sector.

Designgruppekoop The designgruppe koop is associated

consultancy that links

Sophisticated design and a high degree of functionality make signage

b u s i n e s s s t ra te g y a n d

systems a key communication instrument for companies and institutions.

sophisticated design. The office was

Gourdin & Müller plans signage systems from conception to realisation,

founded in 1995 by andreas koop,

design. We sharpen companies' and organization's brands, connecting them to their audiences and bringing them to life.

accompanying all project phases with the greatest of care and attention.

with functional, reduced and

who also acts as author and lecturer.

Nathanaël Gourdin and Katy Müll er share a love of detail and

There is also a network of excellent

inquisitiveness. Each task brings with it the challenge of visualising

specialists. The works of the designgruppe koop were priced with

It’s the aim of NAMENAME to find balance between the profile, vision and

complex interconnections via the structuring of content and sophisticated

several international awards. Our work is not limited to a certain media

culture of a company in order to establish a common focus within and

design. The objective of every debate is the formulation of solutions

but reaches from classic print media and multimedia projects and

surrounding it.

that can provide identity. The synergy of structural context, thematic

applications in real space. For this reason the office works interdisciplinary.

character and contemporary interpretation forms the foundation of our We think of ourselves as bridge builders: working in a richly interdisciplinary

approach. Innovative manufacturing procedures and the unusual use of

way we strive to connect the strategic with the emotional. NAMENAME

materials are characteristic of the realisations. Lecturing and university

helps future prospects become reality.

projects also form elements of the field of activity of Gourdin & Müller.


Planimetre

Orbit Design Group

Clase bcn

Mind Design

The design and signage agency ‘Planimètre.com’

Orbit Design is a multi-disciplinary, boutique-

Mind Design is is an independent

We see design as an essential tool

has experience in many national and international

sized design agency based in Adel aide,

graphic design studio based in East

which helps us all to go forward and

projects.

Australia with skills including but not limited

London. The studio was established in

add value to companies, brands

With innovative designs and concepts

to: brand strategy, brand identity, graphic and

1999 and specialises in the development

and projects… A way of providing

appreciated and selected by many architects

packaging design, web and digital design and

of visual identities which includes

solutions to real problems of identity

and clients ‘Planimètre.com’ distinguishes itself

advertising, and environmental graphics design.

p r i nt , we b , p a c k a g i n g , s i g n a g e a n d

and communication, facilitating

by functional projects integrating graphics with

For more than 20 years, we have helped a

interior graphic s. Mind Design is run

change, but carefully bearing in

different architectural environments.

number of both private and public sectors

b y H o l g e r Ja c o b s w h o s e a p p ro a c h

mind the audiences to whom we

Also specializing in visual identity and graphic arts

clients in industries as diverse as: architecture,

combines hand-on craftmanship, conceptual thinking and most

‘Planimètre.com’ has a dedicated platform in this

art, civic, culture, education, energy, engineering, entertainment, events,

importantly, intuition. Visual ideas are often developed on the basis of

We always strive to use contemporary language, based on concepts

field represented by ‘Art-com’.

destination marketing, health, music, government and many more.

research into production processes or the use of unusual materials.

and ideas, not just following trends. Our inspiration feeds mainly on the

We are able to offer our customers a customized and professional service

At Orbit Design we are mindful of two important factors when we

world of culture in all its aspects: music and fashion, film and dance, art,

based on 15 years of experience.

approach each project: our clients’ business objective and their customer’s

photography and gastronomy… An inspiration which we do not only seek

perception of their brand. It is our aim to let people who connect with our clients’ brand, or access

Cheil Worldwide, Sugarcube TFT

their information, to engage in a rewarding and enjoyable experience.

Detail. Design Studio Detail is a collective of people with diverse talents, skills, backgrounds

are talking.

professionally but also personally. Our objective is to improve, not to grow. We take care of every stage of the strategic and creative process, with a strict methodology which we develop along with our clients. We believe

We call it the "Human Centred Design” approach, where we make ideas

“Sugarcube” is a digital storytelling-

that the good results we obtain stem from this close collaboration,

visible, communications clear, solutions simple and design meaningful

based Interactive design Lab. For

working hand in hand with our clients.

and beautiful.

a successful development of

On a day to day basis we aim for excellence, understanding and

“Wa y finding & Signage system”

effectiveness, always in keeping with the demands of the brief itself. We

of Samsung Innovation Museum,

see the final form as a consequence of a strategy.

Typejockeys

and interests, ser ving clients

Bombaram - Storytelling Media Group

We work in all aspects of design but with a particular claim for

- and its design partner Newtype

typography and the element of surprise, looking for specific languages which are innovative and distinct helping to improve the standing of our

whose work and visions intrigue

Typejockeys is a graphic and

jointly formed a multidisciplinary

and challenge. Whether the need is corporate brand development, a new

type design company based in

team “Sugarcube TFT” to make best use of their expertise and amplify

Vienna, Austria, established in

synergy. Under the leadership of Myung-seok Song, Art director of Cheil

ClaseBcn, founded by Claret Serrahima in Barcelona, is an award-winning

application, Detail’s work begins with a careful process, one grounded in

2008 by Anna Fahrmaier, Thomas

Worldwide, they have closely worked together for a year to plan and

design studio made up of a team of young, international, multidisciplinary

research, blending inspired problem solving with hard work. Detail believe

communications strategy, a literature system, trade show exhibit or web

clients.

Gabriel and Michael Hochleitner.

create the Wayfinding & Signage system, museum identify, museum

professionals. In 2001 two new partners joined: Daniel Ayuso, Creative

that good design helps their clients clarify and realise their vision, enhance

The services go from printed

storytelling and other main contents.  

Director and Sandra Parcet, Executive Director.

their projects and services, and serve their audience better. Their goal is to

material, like posters, editorial-

help their clients gain and hold ever-higher footholds in their markets.

and book design, over digital media, like web and screen design, to corporate design and signage. As the name already tells, the small and independent office focuses on an

There

Bundith Phunsombatlert

ASPECT Studios

appropriate use of typography in its work. With its international experience

ASPECT Studios are

Bundith Phunsombatlert received a BFA and MFA

Typejockeys can offer products like Custom Type and Lettering with

Landscape Architects who

in Printmaking from Silpakorn University, Thailand, in

international standards uniquely offered in Austria. Always work and think

make shared places where

1996 and 2000; and a MFA in Digital+Media from the

whole-hearted. With or without serif.

people want to be.

Rhode Island School of Design in 2010. He has been

We provide the best in creative design for landscape architecture, urban Over 10 years, we’ve been building brands, identities and environments

design, high-end interactive digital media and environmental graphics.

Gourdin & Müller

with meaning and impact, creating positive change for our clients. At THERE, whether we’re creating a

A t t h e i n t e r fa c e o f u r b a n s p a c e ,

global brand or a memorable spatial experience – we combine strategy,

architecture, product and graphic design;

creativity, design and production excellence in everything we do. Great

information, guidance and orientation

brands, and businesses, are built on a point of view – a way of seeing the

systems can impart more than

world, and changing it for the better. Our business holds dear four key

information. Our conceptual approach enables the

values that drive, inspire and keep us focused.

creation of unusual responses, reflecting place, theme or client, i.e. a specific context, which is also represented appropriately. The adequate interaction between materiality, form, graphics and typography facilitates the realisation of identity-promoting solutions.

NAMENAME

In addition, user friendliness, the representation of complex content and the taking into account of heritage conservation aspects form the focus NAMENAME is a youthful

of our considerations.

awarded grants and residencies from the New York State Council on the Arts (2013); Harpo Foundation

Since 1993, ASPECT Studios has grown on the strength of its reputation

(2012); MacDowell Colony (2011); Skowhegan (2009);

for design-led solutions and is recognised as a company with capability to

Asian Cultural Council (2007); Second Prize, UNESCO

deliver creative and sustainable urban and regional projects.

Digital Arts Award: ISEA (2004); and Pollock-Krasner

With six studios located within Australia and China, and over 90 people,

Grant (2001). His work has been exhibited at NYC

ASPECT Studios is an Australian owned business with an industry leading

DOT’s Urban Art Program, New York (2013); Socrates Sculpture Park, New

track record of seeing its projects realised with award winning results

York (2012); Location One, New York (2011); The 4th Auckland Triennial, New

throughout Australia and internationally. ASPECT Studios wins awards for

Zealand (2010); and The Third Guangzhou Triennial, China (2008); The

the projects that we design and also for the way that we think.

National Gallery, Thailand (2004); and The Third Asia Pacific Triennial of

ASPECT Studios has a proven excellence in managing complex jobs and

Contemporary Art, Australia (1999).

delivering high-quality built and strategic work. We recognise that every project requires considered design and process weighted to its specific needs and conditions. Sustainability is central to the practice. We strive to realise the best possible outcomes and innovations in sustainability and life cycle. SPECT Studios’ ambition is to outperform both client and community expectations. We work across the local regional and international markets and our clients include all levels of government and the private sector.

Designgruppekoop The designgruppe koop is associated

consultancy that links

Sophisticated design and a high degree of functionality make signage

b u s i n e s s s t ra te g y a n d

systems a key communication instrument for companies and institutions.

sophisticated design. The office was

Gourdin & Müller plans signage systems from conception to realisation,

founded in 1995 by andreas koop,

design. We sharpen companies' and organization's brands, connecting them to their audiences and bringing them to life.

accompanying all project phases with the greatest of care and attention.

with functional, reduced and

who also acts as author and lecturer.

Nathanaël Gourdin and Katy Müll er share a love of detail and

There is also a network of excellent

inquisitiveness. Each task brings with it the challenge of visualising

specialists. The works of the designgruppe koop were priced with

It’s the aim of NAMENAME to find balance between the profile, vision and

complex interconnections via the structuring of content and sophisticated

several international awards. Our work is not limited to a certain media

culture of a company in order to establish a common focus within and

design. The objective of every debate is the formulation of solutions

but reaches from classic print media and multimedia projects and

surrounding it.

that can provide identity. The synergy of structural context, thematic

applications in real space. For this reason the office works interdisciplinary.

character and contemporary interpretation forms the foundation of our We think of ourselves as bridge builders: working in a richly interdisciplinary

approach. Innovative manufacturing procedures and the unusual use of

way we strive to connect the strategic with the emotional. NAMENAME

materials are characteristic of the realisations. Lecturing and university

helps future prospects become reality.

projects also form elements of the field of activity of Gourdin & Müller.


Hidden Characters

Orbit Design Group

Melanie Mason

Two Twelve

H i d d e n C h a ra c te r s i s t h e

Orbit Design is a multi-disciplinary, boutique-

Melanie Mason is an Australian born

Tw o Tw e l v e i s a g r a p h i c

creative collaboration of Dániel

sized design agency based in Adel aide,

graphic designer who resides in

design firm that develops

Nagy and Péter Orbán. The

Australia with skills including but not limited

M e l b o u r n e , V i c to r i a a n d h a s b e e n

sustainable, user-centered

goal of our cooperation is to

to: brand strategy, brand identity, graphic and

working in design since 1997.

designs to help people

make personalized, innovative and first quality works in Hungary, and

packaging design, web and digital design and

She specialises in exhibition design,

understand an increasingly

around the world. We are mainly focusing on identity design.

advertising, and environmental graphics design.

signage, wayfinding and user experience

complicated world. We design

For more than 20 years, we have helped a

(for both tangible and intangible projects)

number of both private and public sectors

with interests in anamorphic graphics,

to engage, inspire, and solve real communication problems.

clients in industries as diverse as: architecture,

working with the built environment

Two Twelve’s core strength is public information design: strategically

art, civic, culture, education, energy, engineering, entertainment, events,

and cultural institutions as well as

organizing data, images and words to help people understand and

destination marketing, health, music, government and many more.

collaborating with other disciplines of

navigate complex information and large-scale built environments.

Established in 2001, hat-trick is a multi-

At Orbit Design we are mindful of two important factors when we

work.

We often apply this disciple across media platforms to enhance

disciplinary design company working

approach each project: our clients’ business objective and their customer’s

She has worked for cultural institutions

access and communication with diverse populations, from integrated

for a wide variety of clients. Our aim is

perception of their brand.

both in Australia for the National Gallery Victoria; and Singapore for Studio

communication signage systems to help people navigate and explore

to provide our clients with the highest standard of creative design and

It is our aim to let people who connect with our clients’ brand, or access

Milou on the National Art Gallery of Singapore both as an exhibition graphic

public space, to the translation of complex ideas and ambitions plans into

project management. We believe that the best way to achieve this

their information, to engage in a rewarding and enjoyable experience.

designer working on wayfinding, signage and exhibition graphical support

visual communications that engage and inspire people. We call it Design

is for the director to be very hands-on and to lead the jobs from the

We call it the "Human Centred Design” approach, where we make ideas

elements.

for a Better Experience because we believe it improves life and business

front. Our passion is to produce work that achieves its targets by

visible, communications clear, solutions simple and design meaningful

creating memorable, engaging ideas that are noticed and effective. We

and beautiful.

Hat-trick Design

for our clients, their customers, and our communities.

have a very broad experience in a wide variety of sectors: in other words we bring to all our projects fresh and objective creative thinking, not formulaic answers.  Our approach to branding is creative, flexible and involving. We’re not afraid to ask difficult questions or to give honest answers. We like to feel our clients are part of the team. Our experience shows us that successful

Tongji Institute of Art and Design Innovation

Shinnoske Design

Studio Fuerte Shinnoske Design Inc.

Studio Fuerte is Polish design

is an award winning

studio based in Wroclaw run by

Osaka, Japan based

Jarek Kowalczyk. Main focus of

Tongji Institute of Art and Design

communication design

Studio Fuerte’s work is designing

Innovation is a new-style integrated

studio founded by

corporate identities, printed

design company co-founded by Tongji

Shinnoske Sugisaki. Our

materials for big and small clients. Along that I am designing wayfinding

Asset Management Co., Ltd., Tongji

focus is on presenting corporate and cultural information in its most

systems for cities, office buildings, hospitals and hotels. Beside my design

Achitectual Design (Group) Co., Ltd.

effective and usable form through meaningful design.

practice I also work as a teacher’s assistant in Academy of Fine Arts and

fwdesign are design consultants

and College of Design and Innovation

Information Aesthetics and Impression Aesthetics.

Design in Wroclaw (in Visual Communication class).

specialising in the design of unique

Tongji University. Relied on circum-

We cach the design as communications and solutions by visual language.

wayfinding and information systems that

Tongji economy zone, National Torch

Design is informational architecture. The message structurized exactly is

communicate the identity and navigation

Plan "circum-Tongji R & D design service industrial base" and disciplinary

reach as impression impressively and effectively.

of places and spaces.

advantage of College of Design and Innovation Tongji University, we

It is the basic check lists of design of our studio whether there is essential,

fwdesign is about communication. We understand users’ needs in the

integrates industrial resources and talented designers of Tongji University

there is concise, there is the future.

built environment and improve their experience by providing intuitive

with an international perspective. With cutting-edge design concept and

wayfinding and information systems. These are supported by brand

creative design capability, the institute serves the uprising demands for

translation, product design and implementation.

design and innovation from the industry and the world. 

projects depend on commitment, clear communication and a shared understanding of the processes and issues involved.

fwdesign

We are enthusiastic advocates of inclusive design, using equality

Trigger

Mayer/Reed

consultants at relevant stages on every project, believing absolutely that

The business scope of the institute covers various fields such as product

inclusive design benefits everybody. Part of our core expertise is in audit,

design, environmental design, visual communication design, digital design,

Trigger is lead by Creative Director

strategy and user testing, which gives us acute insight into the varying

exhibition design, telecom design, branding strategy, service design,

Gregory Anderson.

experience working with

needs of users. We strive to work and design sustainably, constantly

lighting design, interaction design, etc.

With over 30 years of

Trigger’s core skill and passion

public spaces, Mayer/

reviewing and improving our processes to reduce our impact on the

is working with environments,

Reed, Inc. is engaged

environment.

fro m w a y fi n d i n g s i g n a g e to

in placemaking and

fwdesign specialises in inspired but pragmatic design. With expertise in

museum exhibitions. Our mission is to create and contribute to resonating

wayfinding projects that shape communities. Established in 1977, the

strategic wayfinding, user analysis, information graphics, mapping and

environmental experiences. Applying an idea, vision, or brand to a space, in

22-person, Portland-based design studio provides visual communications,

product design, we translate brands and information into the public realm

three dimensional and graphic form and shaping the journey within that

product design, landscape architecture and urban design services in

from initial concept through to practical implementation.

space, are among our specialities.

the US and internationally. The firm’s work in creating places for human

We aim to bring intellectual rigour, cultural enrichment and crafted detail

activity explores the social, cultural, ecological and historic contexts that

to each project. We develop high quality, sustainable design solutions that

shape these environments.

North Design

Ujidesign North are an independent London-

appropriately respond to their sense of place, culture and the brief. We partner with like-minded clients who also value and practise conceptual ujidesign is graphic design firm based in Tokyo, has

based design agency, founded in

been in practice since 2005.

1995. We build identities and brands

We’ve been providing quality design solutions for

that achieve business success and

the clients in various fields; museum, architecture,

have transformational effects on

food service industry, internet, publishing industry

organisations.

and so on. From small paper to grand commercial complex, it’s our pleasure to create visual solutions.

thinking and idea exchange in order to achieve high quality results. Our holistic and integrated approach ensures that all components of projects we undertake ‘sing in tune’ across a broad spectrum of capabilities: wayfinding, signage and environmental graphics, interpretive exhibition design (involving 3 dimensional, 2 dimensional and interactive digital design), installation design, digital design and branding/identity. Trigger’s objective is to partner with its clients and co-consultants to develop innovative, high quality creations, and along the way create a positive, memorable experience for all involved. Our focus on being both project leaders and team players has resulted in long-term relationships and repeat projects with our clients.


Hidden Characters

Orbit Design Group

Melanie Mason

Two Twelve

H i d d e n C h a ra c te r s i s t h e

Orbit Design is a multi-disciplinary, boutique-

Melanie Mason is an Australian born

Tw o Tw e l v e i s a g r a p h i c

creative collaboration of Dániel

sized design agency based in Adel aide,

graphic designer who resides in

design firm that develops

Nagy and Péter Orbán. The

Australia with skills including but not limited

M e l b o u r n e , V i c to r i a a n d h a s b e e n

sustainable, user-centered

goal of our cooperation is to

to: brand strategy, brand identity, graphic and

working in design since 1997.

designs to help people

make personalized, innovative and first quality works in Hungary, and

packaging design, web and digital design and

She specialises in exhibition design,

understand an increasingly

around the world. We are mainly focusing on identity design.

advertising, and environmental graphics design.

signage, wayfinding and user experience

complicated world. We design

For more than 20 years, we have helped a

(for both tangible and intangible projects)

number of both private and public sectors

with interests in anamorphic graphics,

to engage, inspire, and solve real communication problems.

clients in industries as diverse as: architecture,

working with the built environment

Two Twelve’s core strength is public information design: strategically

art, civic, culture, education, energy, engineering, entertainment, events,

and cultural institutions as well as

organizing data, images and words to help people understand and

destination marketing, health, music, government and many more.

collaborating with other disciplines of

navigate complex information and large-scale built environments.

Established in 2001, hat-trick is a multi-

At Orbit Design we are mindful of two important factors when we

work.

We often apply this disciple across media platforms to enhance

disciplinary design company working

approach each project: our clients’ business objective and their customer’s

She has worked for cultural institutions

access and communication with diverse populations, from integrated

for a wide variety of clients. Our aim is

perception of their brand.

both in Australia for the National Gallery Victoria; and Singapore for Studio

communication signage systems to help people navigate and explore

to provide our clients with the highest standard of creative design and

It is our aim to let people who connect with our clients’ brand, or access

Milou on the National Art Gallery of Singapore both as an exhibition graphic

public space, to the translation of complex ideas and ambitions plans into

project management. We believe that the best way to achieve this

their information, to engage in a rewarding and enjoyable experience.

designer working on wayfinding, signage and exhibition graphical support

visual communications that engage and inspire people. We call it Design

is for the director to be very hands-on and to lead the jobs from the

We call it the "Human Centred Design” approach, where we make ideas

elements.

for a Better Experience because we believe it improves life and business

front. Our passion is to produce work that achieves its targets by

visible, communications clear, solutions simple and design meaningful

creating memorable, engaging ideas that are noticed and effective. We

and beautiful.

Hat-trick Design

for our clients, their customers, and our communities.

have a very broad experience in a wide variety of sectors: in other words we bring to all our projects fresh and objective creative thinking, not formulaic answers.  Our approach to branding is creative, flexible and involving. We’re not afraid to ask difficult questions or to give honest answers. We like to feel our clients are part of the team. Our experience shows us that successful

Tongji Institute of Art and Design Innovation

Shinnoske Design

Studio Fuerte Shinnoske Design Inc.

Studio Fuerte is Polish design

is an award winning

studio based in Wroclaw run by

Osaka, Japan based

Jarek Kowalczyk. Main focus of

Tongji Institute of Art and Design

communication design

Studio Fuerte’s work is designing

Innovation is a new-style integrated

studio founded by

corporate identities, printed

design company co-founded by Tongji

Shinnoske Sugisaki. Our

materials for big and small clients. Along that I am designing wayfinding

Asset Management Co., Ltd., Tongji

focus is on presenting corporate and cultural information in its most

systems for cities, office buildings, hospitals and hotels. Beside my design

Achitectual Design (Group) Co., Ltd.

effective and usable form through meaningful design.

practice I also work as a teacher’s assistant in Academy of Fine Arts and

fwdesign are design consultants

and College of Design and Innovation

Information Aesthetics and Impression Aesthetics.

Design in Wroclaw (in Visual Communication class).

specialising in the design of unique

Tongji University. Relied on circum-

We cach the design as communications and solutions by visual language.

wayfinding and information systems that

Tongji economy zone, National Torch

Design is informational architecture. The message structurized exactly is

communicate the identity and navigation

Plan "circum-Tongji R & D design service industrial base" and disciplinary

reach as impression impressively and effectively.

of places and spaces.

advantage of College of Design and Innovation Tongji University, we

It is the basic check lists of design of our studio whether there is essential,

fwdesign is about communication. We understand users’ needs in the

integrates industrial resources and talented designers of Tongji University

there is concise, there is the future.

built environment and improve their experience by providing intuitive

with an international perspective. With cutting-edge design concept and

wayfinding and information systems. These are supported by brand

creative design capability, the institute serves the uprising demands for

translation, product design and implementation.

design and innovation from the industry and the world. 

projects depend on commitment, clear communication and a shared understanding of the processes and issues involved.

fwdesign

We are enthusiastic advocates of inclusive design, using equality

Trigger

Mayer/Reed

consultants at relevant stages on every project, believing absolutely that

The business scope of the institute covers various fields such as product

inclusive design benefits everybody. Part of our core expertise is in audit,

design, environmental design, visual communication design, digital design,

Trigger is lead by Creative Director

strategy and user testing, which gives us acute insight into the varying

exhibition design, telecom design, branding strategy, service design,

Gregory Anderson.

experience working with

needs of users. We strive to work and design sustainably, constantly

lighting design, interaction design, etc.

With over 30 years of

Trigger’s core skill and passion

public spaces, Mayer/

reviewing and improving our processes to reduce our impact on the

is working with environments,

Reed, Inc. is engaged

environment.

fro m w a y fi n d i n g s i g n a g e to

in placemaking and

fwdesign specialises in inspired but pragmatic design. With expertise in

museum exhibitions. Our mission is to create and contribute to resonating

wayfinding projects that shape communities. Established in 1977, the

strategic wayfinding, user analysis, information graphics, mapping and

environmental experiences. Applying an idea, vision, or brand to a space, in

22-person, Portland-based design studio provides visual communications,

product design, we translate brands and information into the public realm

three dimensional and graphic form and shaping the journey within that

product design, landscape architecture and urban design services in

from initial concept through to practical implementation.

space, are among our specialities.

the US and internationally. The firm’s work in creating places for human

We aim to bring intellectual rigour, cultural enrichment and crafted detail

activity explores the social, cultural, ecological and historic contexts that

to each project. We develop high quality, sustainable design solutions that

shape these environments.

North Design

Ujidesign North are an independent London-

appropriately respond to their sense of place, culture and the brief. We partner with like-minded clients who also value and practise conceptual ujidesign is graphic design firm based in Tokyo, has

based design agency, founded in

been in practice since 2005.

1995. We build identities and brands

We’ve been providing quality design solutions for

that achieve business success and

the clients in various fields; museum, architecture,

have transformational effects on

food service industry, internet, publishing industry

organisations.

and so on. From small paper to grand commercial complex, it’s our pleasure to create visual solutions.

thinking and idea exchange in order to achieve high quality results. Our holistic and integrated approach ensures that all components of projects we undertake ‘sing in tune’ across a broad spectrum of capabilities: wayfinding, signage and environmental graphics, interpretive exhibition design (involving 3 dimensional, 2 dimensional and interactive digital design), installation design, digital design and branding/identity. Trigger’s objective is to partner with its clients and co-consultants to develop innovative, high quality creations, and along the way create a positive, memorable experience for all involved. Our focus on being both project leaders and team players has resulted in long-term relationships and repeat projects with our clients.


Bruce Mau Design

Dani Rubio Arauna

Bruce Mau Design is a multidisciplinary design firm

Dani Rubio Arauna was born in S antander

specializing in brands & environments.

and has a degree on Graphic Design by Eina

We develop brand systems, including visual

University. His work focuses on corporate identity,

identities, consumer packaging, digital experiences

editorial design and environmental graphics. He

and physical environments. Our designs bring

has teamed up with Mario Eskenazi for six years.

ideas to life, transform brands and help businesses

Nowadays he runs his own studio in Barcelona for

grow and evolve.

major clients such as Fundació Agbar, Albert and

BMD clients and collaborators are shaping the

Ferran Adrià, Generalitat de Catalunya or Sant Joan

future of their respective industries. We work with large international

de Déu Hospital. He is a Typography and Editorial design teacher. His work

corporations, visionary start-ups, expansive arts organizations, multi-

has been recognised many times by awards such as ADC*E and Laus.

stakeholder educational institutions, ambitious architects, city-builders and governments. Our immersive research methods and ability to listen ensure deep understanding of the challenges and context our clients face. This enables us to deliver on their strategic goals, building on the core attributes of our partner’s brands. We are committed to producing nothing less than world-class design. Our work is recognized for its depth of thought, clarity of purpose, boldness of vision and impact. Our team is comprised of globally selected graphic designers, architects, strategists, writers and managers with backgrounds in fine arts, multimedia, advertising, music, film, and business. Our diverse skills and experiences allow us to approach problems from many perspectives, pushing our insights and creative output beyond the expected. We believe in the transformative power of design to generate new ideas that help institutions and businesses grow.

Rai Pinto Rai Pinto studied Industrial Design at Escola Massana and has a degree on Interior Design by Eina University. He has worked with Llongueras Clotet Architects and other renowned teams. His work as a freelance includes projects for Casa Decor, La Casa dels Xuklis and Sant Joan de Déu Hospital, as well as designs for private homes and commercial spaces. His studio is located in Barcelona. His work has been published many times by national and international magazines such as Interior Design Magazine, Bob Magazine, Casa Viva, Diario Design, Proyecto Contract and Via Sanitaria just to name a few.

Amperandland

灵顿(缺英文介绍)

Studio Fuerte is Polish design studio based in

Studio Fuerte is Polish design studio

Wroclaw run by Jarek Kowalczyk. Main focus

based in Wroclaw run by Jarek

of Studio Fuerte’s work is designing corporate

Kowalczyk. Main focus of Studio Fuerte’s

identities, printed materials for big and small

work is designing corporate identities,

clients. Along that I am designing wayfinding

printed materials for big and small

systems for cities, office buildings, hospitals

clients. Along that I am designing

and hotels. Beside my design practice I also

wayfinding systems for cities, office

work as a teacher’s assistant in Academy of

buildings, hospitals and hotels. Beside

Fine Arts and Design in Wroclaw (in Visual

my design practice I also work as a teacher’s assistant in Academy of Fine

Communication class).

Arts and Design in Wroclaw (in Visual Communication class).

College of Design and Innovation (D&I), Tongji University College of Design and Innovation (D&I), To n g j i U n i v e r s i t y , was developed from the Art and Design Department of the College of Architecture and Urban Planning, Tongji University.The establishment of the college aimed to better meet the need for design and innovation because of social, economic, technological and environmental changes, especially to meet the need for design and innovation when China is turning from manufacturing China to creating China and when Shanghai is changing the way of economic growth and upgrading industrial structure, and to conform to Tongji University’s sustainability-oriented discipline development strategy. The college is committed to the mission of cultivating “sustainable designing and innovating” leading talents needed urgently by the new era. The overall goal of the college is to establish an international, innovative, forward-looking and research-oriented world-class college of design with great sense of mission of the era, international perspective and native characteristics.


Bruce Mau Design

Dani Rubio Arauna

Bruce Mau Design is a multidisciplinary design firm

Dani Rubio Arauna was born in S antander

specializing in brands & environments.

and has a degree on Graphic Design by Eina

We develop brand systems, including visual

University. His work focuses on corporate identity,

identities, consumer packaging, digital experiences

editorial design and environmental graphics. He

and physical environments. Our designs bring

has teamed up with Mario Eskenazi for six years.

ideas to life, transform brands and help businesses

Nowadays he runs his own studio in Barcelona for

grow and evolve.

major clients such as Fundació Agbar, Albert and

BMD clients and collaborators are shaping the

Ferran Adrià, Generalitat de Catalunya or Sant Joan

future of their respective industries. We work with large international

de Déu Hospital. He is a Typography and Editorial design teacher. His work

corporations, visionary start-ups, expansive arts organizations, multi-

has been recognised many times by awards such as ADC*E and Laus.

stakeholder educational institutions, ambitious architects, city-builders and governments. Our immersive research methods and ability to listen ensure deep understanding of the challenges and context our clients face. This enables us to deliver on their strategic goals, building on the core attributes of our partner’s brands. We are committed to producing nothing less than world-class design. Our work is recognized for its depth of thought, clarity of purpose, boldness of vision and impact. Our team is comprised of globally selected graphic designers, architects, strategists, writers and managers with backgrounds in fine arts, multimedia, advertising, music, film, and business. Our diverse skills and experiences allow us to approach problems from many perspectives, pushing our insights and creative output beyond the expected. We believe in the transformative power of design to generate new ideas that help institutions and businesses grow.

Rai Pinto Rai Pinto studied Industrial Design at Escola Massana and has a degree on Interior Design by Eina University. He has worked with Llongueras Clotet Architects and other renowned teams. His work as a freelance includes projects for Casa Decor, La Casa dels Xuklis and Sant Joan de Déu Hospital, as well as designs for private homes and commercial spaces. His studio is located in Barcelona. His work has been published many times by national and international magazines such as Interior Design Magazine, Bob Magazine, Casa Viva, Diario Design, Proyecto Contract and Via Sanitaria just to name a few.

Amperandland

灵顿(缺英文介绍)

Studio Fuerte is Polish design studio based in

Studio Fuerte is Polish design studio

Wroclaw run by Jarek Kowalczyk. Main focus

based in Wroclaw run by Jarek

of Studio Fuerte’s work is designing corporate

Kowalczyk. Main focus of Studio Fuerte’s

identities, printed materials for big and small

work is designing corporate identities,

clients. Along that I am designing wayfinding

printed materials for big and small

systems for cities, office buildings, hospitals

clients. Along that I am designing

and hotels. Beside my design practice I also

wayfinding systems for cities, office

work as a teacher’s assistant in Academy of

buildings, hospitals and hotels. Beside

Fine Arts and Design in Wroclaw (in Visual

my design practice I also work as a teacher’s assistant in Academy of Fine

Communication class).

Arts and Design in Wroclaw (in Visual Communication class).

College of Design and Innovation (D&I), Tongji University College of Design and Innovation (D&I), To n g j i U n i v e r s i t y , was developed from the Art and Design Department of the College of Architecture and Urban Planning, Tongji University.The establishment of the college aimed to better meet the need for design and innovation because of social, economic, technological and environmental changes, especially to meet the need for design and innovation when China is turning from manufacturing China to creating China and when Shanghai is changing the way of economic growth and upgrading industrial structure, and to conform to Tongji University’s sustainability-oriented discipline development strategy. The college is committed to the mission of cultivating “sustainable designing and innovating” leading talents needed urgently by the new era. The overall goal of the college is to establish an international, innovative, forward-looking and research-oriented world-class college of design with great sense of mission of the era, international perspective and native characteristics.


Best Wayfinding Design (Vol. 3 Public/Medical)