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Best Wayfinding

Design VOL.2

VOL. 2

Best Wayfinding

Design COMMERCIAL/EDUCATION

出版社 XXXXXXXXXXXXX

建筑景观设计

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XXXXXXXXX 出版社


VOL. 2

Best Wayfinding

Design COMMERCIAL/EDUCATION

XXXXXXXXX 出版社


Best Wayfinding Design

版权页


CONTENTS 151 Dalian AVIC International Square 154 HYATT REGENCY NEW ORLEANS Hotel and Convention Center 157 Custom Arabic Corporate Typeface for Burj Khalifa in Dubai

commercial

076 Warminska Shopping Gallery 080 Capri on via Roma

education

091 The Potsdamer Platz Quarter 008 Embarcadero Center

098 QT Hotel

017 Akasya Acibadem New Generation Life Complex

102 Onomichi U2

023 Centrum Galerie, Dresden

107 CityCenter

028 Dot Baires Shopping 034 Brookfield Place 039 Crown Metropol Hotel 043 The Style Outlets

112 CityCenter 116 Recoleta mall 120 Boheme Bondi Development 123 Boheme Bondi Development

192 Condé Nast College of Fashion & Design

166 Federation University

196 Chobham Academy

170 Kangan Institute, Automotive Centre Of ExcellenceCampus Way Finding Design

201 Destination UBC 206 The Signage and Environmental Graphic Design for the Practice Center of Tongji University

046 Melbourne Central Wayfinding

129 World on Yonge

048 Westland Shopping Center

135 World on Yonge

052 9h nine hours hotel

141 Haevichi Hotel

219 Monash University Wayfinding

062 Arneken Galerie, Hildesheim

146 Gemdale Plaza, Beijing

221 University of the Pacific

066 Rosenberg shopping centre

148 Vanke Zhubin Garden

228 london school of economics

069 Zorlu Center Shopping Center

212 Wayfinding System for the New School University Center

182 Wayshowing at Te Ara Hihiko 188 CIT ULACIT Center for Innovation and Technology Transfer


CONTENTS 151 Dalian AVIC International Square 154 HYATT REGENCY NEW ORLEANS Hotel and Convention Center 157 Custom Arabic Corporate Typeface for Burj Khalifa in Dubai

commercial

076 Warminska Shopping Gallery 080 Capri on via Roma

education

091 The Potsdamer Platz Quarter 008 Embarcadero Center

098 QT Hotel

017 Akasya Acibadem New Generation Life Complex

102 Onomichi U2

023 Centrum Galerie, Dresden

107 CityCenter

028 Dot Baires Shopping 034 Brookfield Place 039 Crown Metropol Hotel 043 The Style Outlets

112 CityCenter 116 Recoleta mall 120 Boheme Bondi Development 123 Boheme Bondi Development

192 Condé Nast College of Fashion & Design

166 Federation University

196 Chobham Academy

170 Kangan Institute, Automotive Centre Of ExcellenceCampus Way Finding Design

201 Destination UBC 206 The Signage and Environmental Graphic Design for the Practice Center of Tongji University

046 Melbourne Central Wayfinding

129 World on Yonge

048 Westland Shopping Center

135 World on Yonge

052 9h nine hours hotel

141 Haevichi Hotel

219 Monash University Wayfinding

062 Arneken Galerie, Hildesheim

146 Gemdale Plaza, Beijing

221 University of the Pacific

066 Rosenberg shopping centre

148 Vanke Zhubin Garden

228 london school of economics

069 Zorlu Center Shopping Center

212 Wayfinding System for the New School University Center

182 Wayshowing at Te Ara Hihiko 188 CIT ULACIT Center for Innovation and Technology Transfer


comercials


comercials


Embarcadero Center DesignER

RTKL

Vice President In Charge

Location

Nate Cherry, Katie Sprague

California,

Creative Director

United States

Cody Clark

Photographer

Design Team

David Whitcomb

Benny Chu, Megan Cerda

Embracing the existing architecture and rejecting the demolition proposed

Rather than destroying or covering the architecture as other firms

by other design teams, RTKL is revamping the iconic Embarcadero Center

advised, RTKL’s team opted for a more sustainable approach, embracing

through a comprehensive branding, digital navigation and media program.

and repositioning the center’s architecture instead of constructing something from scratch. On a practical level, this approach reduces

Despite being an example of progressive urban development and a San

material waste, but it also challenged the designers to find the virtue in

Francisco icon since the early 1980s, the Embarcadero Center was in

the existing structure and pay tribute to its status as a San Francisco

need of a solidified pedestrian experience, a new wayfinding and identity

landmark.

program, and an overall rejuvenation. RTKL was selected by Boston Properties to master plan public and retail spaces, as well as develop a

The signage fabricator coordinated the removal of 15 tons of existing

new branding concept embodied through a wayfinding strategy and a

signage from the four buildings. Most of the old signage was broken

promotional and merchandising campaign. Ahead of current trends, the

down and recycled under San Franciscos Green Halo Program. Some of

team is committed to integrated digital signage and wayfinding, including

aluminum plate material was reused for structural reinforcements internal

pillars with navigation screens and apps for smartphones and tablets.

to the new signage system.

The digital program will not only pull Embarcadero Center into the 21st Century, but will make it easier to organize and advertise neighborhood events and connect the center to the wider community.

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Embarcadero Center DesignER

RTKL

Vice President In Charge

Location

Nate Cherry, Katie Sprague

California,

Creative Director

United States

Cody Clark

Photographer

Design Team

David Whitcomb

Benny Chu, Megan Cerda

Embracing the existing architecture and rejecting the demolition proposed

Rather than destroying or covering the architecture as other firms

by other design teams, RTKL is revamping the iconic Embarcadero Center

advised, RTKL’s team opted for a more sustainable approach, embracing

through a comprehensive branding, digital navigation and media program.

and repositioning the center’s architecture instead of constructing something from scratch. On a practical level, this approach reduces

Despite being an example of progressive urban development and a San

material waste, but it also challenged the designers to find the virtue in

Francisco icon since the early 1980s, the Embarcadero Center was in

the existing structure and pay tribute to its status as a San Francisco

need of a solidified pedestrian experience, a new wayfinding and identity

landmark.

program, and an overall rejuvenation. RTKL was selected by Boston Properties to master plan public and retail spaces, as well as develop a

The signage fabricator coordinated the removal of 15 tons of existing

new branding concept embodied through a wayfinding strategy and a

signage from the four buildings. Most of the old signage was broken

promotional and merchandising campaign. Ahead of current trends, the

down and recycled under San Franciscos Green Halo Program. Some of

team is committed to integrated digital signage and wayfinding, including

aluminum plate material was reused for structural reinforcements internal

pillars with navigation screens and apps for smartphones and tablets.

to the new signage system.

The digital program will not only pull Embarcadero Center into the 21st Century, but will make it easier to organize and advertise neighborhood events and connect the center to the wider community.

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Akasya Acibadem New Generation Life Complex

Client SAF GYO A.Ş. (Saf Reit) Design coordinator (owner) Ms.Zeynep Akdilli Oral, Ms. Nazan Ayasgil, Ms.Yasemin Kaya Location Istanbul, Turkey

Designer

Photographer

bomancreative

Akasya and Mr. Ali Bekman

Akasya Acibadem - New Generation Life Complex in Istanbul, Turkey – a

With further reference to the tree, all the information counters are

rising star on the shopping mall scene by well know developer SAF GYO

stylishly themed as bird’s nests, curved with a woven straw pattern and

A.Ş. (Saf Reit) opened its doors in 2014. Akasya takes its name from the

surrounded by a casual seating arrangement.

tree by same name but in Turkish there is also a word play meaning ‘white’

Restroom signage uses the familiar male female icons now pointing you

and ‘Asia’.

in the right direction.

How does a signage / way-finding system stand out in a space where

Double-sided interactive floor directories have raised touch screen

every tenant is screaming out for attention? With a wealth of expertise

LCD panels on one side and lowered panels on the other allowing for

in shopping mall and retail branding projects undertaken throughout

wheelchair access and children.

China, Hong Kong, Taiwan and the Middle East, Thai / Danish design

bomancreative also designed the restrooms along with various elements

studio bomancreative were invited to come up with solutions.

in the mall in parallel with the signage and wayfinding system.

A simple sandwich construction with ‘cut-out’ lettering and graphics in white and warm grey, referencing the tree, was chosen. The suspended ceiling signage has a white background with warm grey graphics on one side and warm grey backing with white graphics on the reverse. To help with orientation each sign also indicates the floor level.

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Akasya Acibadem New Generation Life Complex

Client SAF GYO A.Ş. (Saf Reit) Design coordinator (owner) Ms.Zeynep Akdilli Oral, Ms. Nazan Ayasgil, Ms.Yasemin Kaya Location Istanbul, Turkey

Designer

Photographer

bomancreative

Akasya and Mr. Ali Bekman

Akasya Acibadem - New Generation Life Complex in Istanbul, Turkey – a

With further reference to the tree, all the information counters are

rising star on the shopping mall scene by well know developer SAF GYO

stylishly themed as bird’s nests, curved with a woven straw pattern and

A.Ş. (Saf Reit) opened its doors in 2014. Akasya takes its name from the

surrounded by a casual seating arrangement.

tree by same name but in Turkish there is also a word play meaning ‘white’

Restroom signage uses the familiar male female icons now pointing you

and ‘Asia’.

in the right direction.

How does a signage / way-finding system stand out in a space where

Double-sided interactive floor directories have raised touch screen

every tenant is screaming out for attention? With a wealth of expertise

LCD panels on one side and lowered panels on the other allowing for

in shopping mall and retail branding projects undertaken throughout

wheelchair access and children.

China, Hong Kong, Taiwan and the Middle East, Thai / Danish design

bomancreative also designed the restrooms along with various elements

studio bomancreative were invited to come up with solutions.

in the mall in parallel with the signage and wayfinding system.

A simple sandwich construction with ‘cut-out’ lettering and graphics in white and warm grey, referencing the tree, was chosen. The suspended ceiling signage has a white background with warm grey graphics on one side and warm grey backing with white graphics on the reverse. To help with orientation each sign also indicates the floor level.

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Centrum Galerie, Dresden

Client Multi Development Germany GmbH Architect

Designer

Peter Kulka Architektur

NathanaĂŤl Gourdin, Katy MĂźller, Antje Kolm, Daniel Perraudin, Katharina Triebe

Dresden GmbH

With over 120 retail units and a sales area of 52,000 square metres,

exterior facade and the restrained black and white colour scheme

the Centrum Galerie Dresden is one of the largest inner-city shopping

of the architecture; monochrome, faceted information bearers with

centres in Dresden. The architectural design of Peter Kulka integrates

backlit lettering were designed. The black background contrasts with

the characteristic sculptured aluminium honeycomb of the original

the light information, with its blurred contours reminiscent of neon

department store of 1978 into the new facade. The aim is for the

advertising. They form a visual unit with the selected font and the

signage system to blend into the unique architecture whilst at the

pictogram system.

same time satisfying all functional requirements. The typology of the information elements comprises signs positioned on columns, suspended from ceilings and located flat upon walls or protruding. Along the mall are sign columns at the access and departure points of escalators and lifts, positioned parallel to the direction of movement. They combine an overview of the building with directions for the various floors. With regard to customer satisfaction, a cross-generational and internationally comprehensible pictogram system was developed. Taking a reference from the refracted form of the honeycomb on the


Centrum Galerie, Dresden

Client Multi Development Germany GmbH Architect

Designer

Peter Kulka Architektur

NathanaĂŤl Gourdin, Katy MĂźller, Antje Kolm, Daniel Perraudin, Katharina Triebe

Dresden GmbH

With over 120 retail units and a sales area of 52,000 square metres,

exterior facade and the restrained black and white colour scheme

the Centrum Galerie Dresden is one of the largest inner-city shopping

of the architecture; monochrome, faceted information bearers with

centres in Dresden. The architectural design of Peter Kulka integrates

backlit lettering were designed. The black background contrasts with

the characteristic sculptured aluminium honeycomb of the original

the light information, with its blurred contours reminiscent of neon

department store of 1978 into the new facade. The aim is for the

advertising. They form a visual unit with the selected font and the

signage system to blend into the unique architecture whilst at the

pictogram system.

same time satisfying all functional requirements. The typology of the information elements comprises signs positioned on columns, suspended from ceilings and located flat upon walls or protruding. Along the mall are sign columns at the access and departure points of escalators and lifts, positioned parallel to the direction of movement. They combine an overview of the building with directions for the various floors. With regard to customer satisfaction, a cross-generational and internationally comprehensible pictogram system was developed. Taking a reference from the refracted form of the honeycomb on the


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Dot Baires Shopping

Design Company Dise単o Shakespear Location Buenos Aires, Argentina Client

Designer

APSA

Juan Shakespear, Ronald Shakespear, Martina Mut, Gonzalo Strasser

Photographer Alejandro Calderone

Conceptual values were taken in the original proposal where it defines the comercial strategy of the new shopping with the intention of placing it in the proper market area through innovation,technology and design. The architecture clearly shows the statements that formed part of the birth of the logo. The Isotipe morphology takes it's curves, movements and dynamic. Other elements of plan such as the roofs of the atrium and the pergolas over the terraces are mimicked by the use of leaves in the symbol of the brand, replicating its shape and composition.

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Dot Baires Shopping

Design Company Dise単o Shakespear Location Buenos Aires, Argentina Client

Designer

APSA

Juan Shakespear, Ronald Shakespear, Martina Mut, Gonzalo Strasser

Photographer Alejandro Calderone

Conceptual values were taken in the original proposal where it defines the comercial strategy of the new shopping with the intention of placing it in the proper market area through innovation,technology and design. The architecture clearly shows the statements that formed part of the birth of the logo. The Isotipe morphology takes it's curves, movements and dynamic. Other elements of plan such as the roofs of the atrium and the pergolas over the terraces are mimicked by the use of leaves in the symbol of the brand, replicating its shape and composition.

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Design Company

Brookfield Place

Gensler Client Brookfield Properties Location New York, NY

Designer

Photographer

Brian Brindisi, AJ Mapes, Matthew Calkins

Brookfield Place Š Chris Leonard, courtesy of Gensler

Set over eight million square feet, Brookfield Place sets a benchmark as the most robust retail development in Manhattan's downtown revitalization. To conceptualize a strategy for the $250 million development housing worldclass retail, dining, and cultural programs, Gensler understood the importance of turning Brookfield Place into a lifestyle-based experience that delivers on its premium amenities and advanced arts program. T h i s re n ova t i o n re - b r a n d s t h e fo r m e r , notoriously difficult to navigate, World Financial Center and positions the renamed Brookfield Place as a premier destination for work, lifestyle, retail, and dining. Branding of the customer environment is a key aspect of this transformation and embodies the new personality of the development. Through interview surveys, visioning sessions, site audits, and architectural design analysis, Gensler established a thorough understanding of how signage and wayfinding could enhance the greater brand experience, and used this information to envision Brookfield’s new space. Design concepts were created to be timeless and to reflect a simplified vocabulary of materials, texture and pattern to embody the new Brookfield Place personality.

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Design Company

Brookfield Place

Gensler Client Brookfield Properties Location New York, NY

Designer

Photographer

Brian Brindisi, AJ Mapes, Matthew Calkins

Brookfield Place Š Chris Leonard, courtesy of Gensler

Set over eight million square feet, Brookfield Place sets a benchmark as the most robust retail development in Manhattan's downtown revitalization. To conceptualize a strategy for the $250 million development housing worldclass retail, dining, and cultural programs, Gensler understood the importance of turning Brookfield Place into a lifestyle-based experience that delivers on its premium amenities and advanced arts program. T h i s re n ova t i o n re - b r a n d s t h e fo r m e r , notoriously difficult to navigate, World Financial Center and positions the renamed Brookfield Place as a premier destination for work, lifestyle, retail, and dining. Branding of the customer environment is a key aspect of this transformation and embodies the new personality of the development. Through interview surveys, visioning sessions, site audits, and architectural design analysis, Gensler established a thorough understanding of how signage and wayfinding could enhance the greater brand experience, and used this information to envision Brookfield’s new space. Design concepts were created to be timeless and to reflect a simplified vocabulary of materials, texture and pattern to embody the new Brookfield Place personality.

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Crown Metropol Hotel Designer

Maurice Lai, Ryan Guppy

Design Company

Architecture and

Fabio Ongarato Design

Interior Design

Client

Bates Smart

Crown

Photographer

Creative Director

Shannon McGrath

Fabio Ongarato

Crown Metropol, the third hotel in the Crown Entertainment Complex, opened in Melbourne, April 2010. Its 658 rooms making it the largest hotel in Australia and the first under the Crown umbrella to cater for a more urban business and leisure clientele. With architecture designed by Bates Smart, FOD was responsible for the name, brand identity, print collateral and signage design for not only the hotel but also ‘28’, the exclusive sky bar on Level 28 and residential spa ‘ISIKA’. The graphic language and visual identities for these new urban leisure destinations reflects a quiet, personal sophistication, in keeping with its architectural aspirations.

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Crown Metropol Hotel Designer

Maurice Lai, Ryan Guppy

Design Company

Architecture and

Fabio Ongarato Design

Interior Design

Client

Bates Smart

Crown

Photographer

Creative Director

Shannon McGrath

Fabio Ongarato

Crown Metropol, the third hotel in the Crown Entertainment Complex, opened in Melbourne, April 2010. Its 658 rooms making it the largest hotel in Australia and the first under the Crown umbrella to cater for a more urban business and leisure clientele. With architecture designed by Bates Smart, FOD was responsible for the name, brand identity, print collateral and signage design for not only the hotel but also ‘28’, the exclusive sky bar on Level 28 and residential spa ‘ISIKA’. The graphic language and visual identities for these new urban leisure destinations reflects a quiet, personal sophistication, in keeping with its architectural aspirations.

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The Style Outlets

Client Neinver Design Direction Rocio Martinavarro

Designer

MayĂşscula Brands

Corporate wayfinding system for Neinver's shopping centers The Style Outlets. Based on an existing visual identity, consisting of triangles strips and a corporate color for each center, MayĂşscula has worked a solution that highlights the information on a black background for optimum visualization, relegating colors to a second level on bevels and sign sides. The wayfinding system is corporate, bilingual and modular. The triangle is enhanced as the main element and transferred to all sign typologies: in bevels for positional and directional ceiling and wall signs, in a triangular prism for corporate totems, on the coronation of floor totems to call immediate attention, in custom pictograms or in the parking lot to identify zones and floors.

Location Barcelona, Spain


The Style Outlets

Client Neinver Design Direction Rocio Martinavarro

Designer

MayĂşscula Brands

Corporate wayfinding system for Neinver's shopping centers The Style Outlets. Based on an existing visual identity, consisting of triangles strips and a corporate color for each center, MayĂşscula has worked a solution that highlights the information on a black background for optimum visualization, relegating colors to a second level on bevels and sign sides. The wayfinding system is corporate, bilingual and modular. The triangle is enhanced as the main element and transferred to all sign typologies: in bevels for positional and directional ceiling and wall signs, in a triangular prism for corporate totems, on the coronation of floor totems to call immediate attention, in custom pictograms or in the parking lot to identify zones and floors.

Location Barcelona, Spain


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Melbourne Central Wayfinding

Design Company Büro North Client GPT Completion Date

Designer

2013

Soren Luckins, Finn Butler

The Melbourne Central shopping complex is one of the city’s major retail hubs Buro North have been working closely with GPT Group to develop a new Wayfinding strategy for the centre, transforming it from an inwards-focused precinct strategy to one that focuses on the site as a major city thoroughfare. The key has been to connect Melbourne Central to its surrounding landmarks – universities, public transport, public destinations – and create a strong integration with the CBD network. By looking closely at how users treat the space, the strategy has been developed to address the user’s needs more accurately by promoting ease of movement, connectivity to retail spaces, increased retail activity and circulation through the centre. The design solution has been created to be responsive and sympathetic to its context, with materials drawn from the architectural fabric. The aesthetics of the signage have been considered so that they comfortably exist within, and apart from the retail context.

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Melbourne Central Wayfinding

Design Company Büro North Client GPT Completion Date

Designer

2013

Soren Luckins, Finn Butler

The Melbourne Central shopping complex is one of the city’s major retail hubs Buro North have been working closely with GPT Group to develop a new Wayfinding strategy for the centre, transforming it from an inwards-focused precinct strategy to one that focuses on the site as a major city thoroughfare. The key has been to connect Melbourne Central to its surrounding landmarks – universities, public transport, public destinations – and create a strong integration with the CBD network. By looking closely at how users treat the space, the strategy has been developed to address the user’s needs more accurately by promoting ease of movement, connectivity to retail spaces, increased retail activity and circulation through the centre. The design solution has been created to be responsive and sympathetic to its context, with materials drawn from the architectural fabric. The aesthetics of the signage have been considered so that they comfortably exist within, and apart from the retail context.

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Westland Shopping Center

Location Bruxelles, Belgium Photographer Thomas Van Den Driessche

DESIGN COMPANY

Hoet&Hoet, Florence Watrin

The Westland Shopping Center mall is located at the heart of Brussels

Hoet&Hoet developed a colourful identity that reflects the diversity of

(Belgium). Built in 1972, its identity had become obsolete and incoherent. It

brands and the people who go there, with transparency effects that

was time to redefine its guidelines and differentiate the place.

emphasize accessibility, meeting and sharing.

Working with the mall managers and a specialist firm, Hoet&Hoet first

The graphic identity highlights content and invites to discovery, providing a

carried out a market study. It then sought to put words to ideas to define

multi-dimensional visual experience.

a positioning that could be translated into all types of media and forms of communication. The message is based on four positioning keywords and the tone of voice: conviviality, accessibility, diversity and discovery. A warm tone, open and welcoming, positioning the "Westland Shopping" brand as a village in the heart of the city, a village where it’s nice to walk around.

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Westland Shopping Center

Location Bruxelles, Belgium Photographer Thomas Van Den Driessche

DESIGN COMPANY

Hoet&Hoet, Florence Watrin

The Westland Shopping Center mall is located at the heart of Brussels

Hoet&Hoet developed a colourful identity that reflects the diversity of

(Belgium). Built in 1972, its identity had become obsolete and incoherent. It

brands and the people who go there, with transparency effects that

was time to redefine its guidelines and differentiate the place.

emphasize accessibility, meeting and sharing.

Working with the mall managers and a specialist firm, Hoet&Hoet first

The graphic identity highlights content and invites to discovery, providing a

carried out a market study. It then sought to put words to ideas to define

multi-dimensional visual experience.

a positioning that could be translated into all types of media and forms of communication. The message is based on four positioning keywords and the tone of voice: conviviality, accessibility, diversity and discovery. A warm tone, open and welcoming, positioning the "Westland Shopping" brand as a village in the heart of the city, a village where it’s nice to walk around.

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9h nine hours hotel

Product Design Fumie Shibata Sign&Graphic Design Masaaki Hiromura Interior Design

Creative Direction

Takaaki Nakamura

Fumie Shibata

Photograph Nacasa & Partners

It is said that the time of staying in a hotel for a business traveler is

foster good relations. Rules can be forced and restricting, but manners

approximately nine to ten hours. Neither more nor less than that. A

act as a union bringing people together.

hotel stay should preferably be simple, time when you can relax and be

9h is a communal space for people to relax and be comfortable. 9h

yourself. 9h is the concept of staying with seven hours sleep combined

begins as a place for people who appreciate and share common

with an additional hour for sleeping and grooming.

courtesy.

9h offers organic and inorganic elements of a hotel conceptualized in a consistent design manner. Simply designed 9h has neither inconsistency nor meaningless decoration. All the objects fit into one of three design categories: FLAT FORM and TEXTURE. Each category has its own appropriate value simple and satisfying. No luxuries and yet contentment is created by a new form of (design) Practicality. An infrastructure is defined to be a key urban structure. It remains constant, unchanging and reliable even over the course of time. 9h aspires to be an infrastructure to supporting business lifestyles. 9h offers the same consistent services and facilities. In the city a place offering space and comfort. Manners come to light in any places where people interact. They help to

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9h nine hours hotel

Product Design Fumie Shibata Sign&Graphic Design Masaaki Hiromura Interior Design

Creative Direction

Takaaki Nakamura

Fumie Shibata

Photograph Nacasa & Partners

It is said that the time of staying in a hotel for a business traveler is

foster good relations. Rules can be forced and restricting, but manners

approximately nine to ten hours. Neither more nor less than that. A

act as a union bringing people together.

hotel stay should preferably be simple, time when you can relax and be

9h is a communal space for people to relax and be comfortable. 9h

yourself. 9h is the concept of staying with seven hours sleep combined

begins as a place for people who appreciate and share common

with an additional hour for sleeping and grooming.

courtesy.

9h offers organic and inorganic elements of a hotel conceptualized in a consistent design manner. Simply designed 9h has neither inconsistency nor meaningless decoration. All the objects fit into one of three design categories: FLAT FORM and TEXTURE. Each category has its own appropriate value simple and satisfying. No luxuries and yet contentment is created by a new form of (design) Practicality. An infrastructure is defined to be a key urban structure. It remains constant, unchanging and reliable even over the course of time. 9h aspires to be an infrastructure to supporting business lifestyles. 9h offers the same consistent services and facilities. In the city a place offering space and comfort. Manners come to light in any places where people interact. They help to

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Arneken Galerie, Hildesheim Client Multi Development Germany GmbH

Designer

Nathanaël Gourdin, Katy Müller, Katharina Seitz, Friederike Kühne, Felix Wissing

The Arneken Galerie expands the city-centre shopping facilities available in Hildesheim. Urban structures are recreated, joined by "new" square and street situations. Retail units, park areas and a child care facility are planned on several levels. The shopping centre, with a retail surface area of 18,000 m², is set to open in 2012. The crossing point of the great east-west and north-south military roads formed the basis for the early trading centre of Hildesheim, where economic activity was already developing in the middle ages. The lined patterns on the individual information elements represent trading routes and inner-city structures. These are found across the whole of the floor overviews and part of the sign posts. An individual pictogram system augments the infrastructural information via non-verbal communication for tourists and foreign visitors. The signage system is employed in both indoor and outdoor areas. It provides visitors with information on 6 floors within the Arneken Galerie, with its park areas and the continuing passages in the urban area. An objective and contemporary design with rounded edges forms the basis for the typology of all information elements.

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Arneken Galerie, Hildesheim Client Multi Development Germany GmbH

Designer

Nathanaël Gourdin, Katy Müller, Katharina Seitz, Friederike Kühne, Felix Wissing

The Arneken Galerie expands the city-centre shopping facilities available in Hildesheim. Urban structures are recreated, joined by "new" square and street situations. Retail units, park areas and a child care facility are planned on several levels. The shopping centre, with a retail surface area of 18,000 m², is set to open in 2012. The crossing point of the great east-west and north-south military roads formed the basis for the early trading centre of Hildesheim, where economic activity was already developing in the middle ages. The lined patterns on the individual information elements represent trading routes and inner-city structures. These are found across the whole of the floor overviews and part of the sign posts. An individual pictogram system augments the infrastructural information via non-verbal communication for tourists and foreign visitors. The signage system is employed in both indoor and outdoor areas. It provides visitors with information on 6 floors within the Arneken Galerie, with its park areas and the continuing passages in the urban area. An objective and contemporary design with rounded edges forms the basis for the typology of all information elements.

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Rosenberg shopping centre Designer

Designalltag Rinderer GmbH

Client

Graphic Designer

UBS Fund Management (Switzerland)

Adrian Roth, Fabian Aeschlimann, Fabian Rietmann, Janine KĂźhner

AG Genossenschaft Migros Ostschweiz

Location Winterthur, Switzerland

Design Director Felix Rinderer

The Rosenberg Centre is a combination of retail, restaurant and living space. Over forty specialised stores, children’s play area, parking space for 300 cars and 400 bicycles plus 151 apartments are housed in a contemporary architectural design. The layout and construction of the building were the source of inspiration for the form of the standing signs and notices. On the one hand, the skewed lines of the floor plan were reflected in the standing signs, while on the other the features of the building’s facade were projected on to the arrangement of the other signage components. These elements give the Rosenberg Centre its own unmistakeable identity. The elements are well made using top-quality materials; depending on the signs in question, lettering is engraved, surface-mounted, painted or stuck on. The anthracite, yellow and white colouring used for the signs was borrowed from the building and the elements positioned to ensure that they stand out clearly from their surroundings. The signage used at the newly-built Rosenberg Centre makes certain that visitors, delivery companies and tenants can orient themselves with ease and guarantees efficient delivery and a pleasant stay.

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Rosenberg shopping centre Designer

Designalltag Rinderer GmbH

Client

Graphic Designer

UBS Fund Management (Switzerland)

Adrian Roth, Fabian Aeschlimann, Fabian Rietmann, Janine KĂźhner

AG Genossenschaft Migros Ostschweiz

Location Winterthur, Switzerland

Design Director Felix Rinderer

The Rosenberg Centre is a combination of retail, restaurant and living space. Over forty specialised stores, children’s play area, parking space for 300 cars and 400 bicycles plus 151 apartments are housed in a contemporary architectural design. The layout and construction of the building were the source of inspiration for the form of the standing signs and notices. On the one hand, the skewed lines of the floor plan were reflected in the standing signs, while on the other the features of the building’s facade were projected on to the arrangement of the other signage components. These elements give the Rosenberg Centre its own unmistakeable identity. The elements are well made using top-quality materials; depending on the signs in question, lettering is engraved, surface-mounted, painted or stuck on. The anthracite, yellow and white colouring used for the signs was borrowed from the building and the elements positioned to ensure that they stand out clearly from their surroundings. The signage used at the newly-built Rosenberg Centre makes certain that visitors, delivery companies and tenants can orient themselves with ease and guarantees efficient delivery and a pleasant stay.

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Zorlu Center Shopping Center DesignER

Emedya Design, Istanbul, Turkey

Design Lead

Location

Gökhan Karakuş

Istanbul, Turkey

Industrial Designers

Photographer

Gözde Kavalcı, Gamze Derinöz

Gözde Kavalcı

Graphic Designers Philippa Tamsin, Ezgi Aşar

The Zorlu Center Shopping Center wayfinding project was realized in

highly specific architectural style.

the mixed used Zorlu Center project located in the middle of Istanbul

The Emedya Design Zorlu Center shopping center wayfinding project

between the business district of Zincirlikuyu and the residential areas of

consisted of the four primary wayfinding sign types: identification,

Levent and Ulus. The Zorlu Center Shopping Center consists of 170.000m2

direction, orientation and regulation. Totems containing floor

floor space over 4 floors containing shops, cinema, restaurants, services

identification, floor plans and interactive touch screens were placed on

and children’s play area as well as being the central element connecting

the circular circulation route of the connector wayfinding strategy both

the other primary functions of Zorlu Center that include the Raffles

in outdoor and indoor areas, directional hanging signs on intersecting

Hotel, residential apartment towers, offices and the Zorlu Center PSM

corridors and peripheral zones, orientation panels next to elevators, flag

performing arts center. The wayfinding strategy by Emedya Design was

identification signs inside corridors, direct door identification and free

based on the architectural plan by Emre Arolat Architects and Tabanlıoğlu

standing portable information boards for regulatory and announcement

Architects of Istanbul and the operational needs of the project owner

functions. Orientation maps for each floor were designed taking

Zorlu Gayrimenkul, subsidiary of Zorlu Holding conglomerate. The primary

into account the Zorlu Center Shopping Center, other functions and

wayfinding strategy consisted of a connector model based on a circular

surrounding context including public transportation routes.

circulation realized through the placement of 4 sided floor standing

The designs developed by Emedya Design were based on the

totems at key decision making points on the route. These totems

asymmetric and angular architecture of the Zorlu Center while also

addressed circulation from all sides because of the open plan while also

reflecting Emedya’s principal Gökhan Karakuş’s research in design

meeting the architect’s requirement to reduce the number of hanging

derived from patterns and geometry. Aluminum was the primary material

signs due to the highly detailed decorated ceiling.

used in the production of these signs due to its flexibility in use in

In developing the wayfinding project for Zorlu Center Shopping Center

outdoor and indoor areas, ease of production and recyclable properties.

important criteria taken into account by Emedya Design included non-

Emedya Design developed a custom graphic language of pictograms

standard floor plans (for a shopping center), differences in grade

for the wayfinding system that was in harmony with the branding and

between the two primary entrances, vertical circulation between floors

typographic standards of Zorlu Center.

via elevators and escalators in differing locations on each floor and a

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Zorlu Center Shopping Center DesignER

Emedya Design, Istanbul, Turkey

Design Lead

Location

Gökhan Karakuş

Istanbul, Turkey

Industrial Designers

Photographer

Gözde Kavalcı, Gamze Derinöz

Gözde Kavalcı

Graphic Designers Philippa Tamsin, Ezgi Aşar

The Zorlu Center Shopping Center wayfinding project was realized in

highly specific architectural style.

the mixed used Zorlu Center project located in the middle of Istanbul

The Emedya Design Zorlu Center shopping center wayfinding project

between the business district of Zincirlikuyu and the residential areas of

consisted of the four primary wayfinding sign types: identification,

Levent and Ulus. The Zorlu Center Shopping Center consists of 170.000m2

direction, orientation and regulation. Totems containing floor

floor space over 4 floors containing shops, cinema, restaurants, services

identification, floor plans and interactive touch screens were placed on

and children’s play area as well as being the central element connecting

the circular circulation route of the connector wayfinding strategy both

the other primary functions of Zorlu Center that include the Raffles

in outdoor and indoor areas, directional hanging signs on intersecting

Hotel, residential apartment towers, offices and the Zorlu Center PSM

corridors and peripheral zones, orientation panels next to elevators, flag

performing arts center. The wayfinding strategy by Emedya Design was

identification signs inside corridors, direct door identification and free

based on the architectural plan by Emre Arolat Architects and Tabanlıoğlu

standing portable information boards for regulatory and announcement

Architects of Istanbul and the operational needs of the project owner

functions. Orientation maps for each floor were designed taking

Zorlu Gayrimenkul, subsidiary of Zorlu Holding conglomerate. The primary

into account the Zorlu Center Shopping Center, other functions and

wayfinding strategy consisted of a connector model based on a circular

surrounding context including public transportation routes.

circulation realized through the placement of 4 sided floor standing

The designs developed by Emedya Design were based on the

totems at key decision making points on the route. These totems

asymmetric and angular architecture of the Zorlu Center while also

addressed circulation from all sides because of the open plan while also

reflecting Emedya’s principal Gökhan Karakuş’s research in design

meeting the architect’s requirement to reduce the number of hanging

derived from patterns and geometry. Aluminum was the primary material

signs due to the highly detailed decorated ceiling.

used in the production of these signs due to its flexibility in use in

In developing the wayfinding project for Zorlu Center Shopping Center

outdoor and indoor areas, ease of production and recyclable properties.

important criteria taken into account by Emedya Design included non-

Emedya Design developed a custom graphic language of pictograms

standard floor plans (for a shopping center), differences in grade

for the wayfinding system that was in harmony with the branding and

between the two primary entrances, vertical circulation between floors

typographic standards of Zorlu Center.

via elevators and escalators in differing locations on each floor and a

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Warmińska Shopping Gallery DesignER

Weronika Jarońska, Tomasz Giętka, Tomasz Głębowski

Design Company

Location

Kuryłowicz & Associates Sp z o. o.

Olsztyn, Poland

Graphic Designer

Photographer

Weronika Jarońska, Karolina Miklaszewska, Julia BiernackaBiałoszyńska

Daniel Chrobak

Cooperation Magdalena Krześniak, Rajmund Rajchel

The Visual Information System in the public spaces of “Galeria

been carried out consistently on all levels – vertical communication

Warmińska” Shopping Centre building was implemented in order to

elements, decor of the elevators, elevator halls (walls, floors,

provide clear information about the centre, communication routes,

suspended ceilings), elevator shaft painting and painting of the pillars

and locations of individual zones and functions of the facility.

on the parking zone level, painting of parking spaces, parking zones

This objective has been achieved with the help of, among others,

signage and the structures and walls in the exits from interconnecting

information pylons, multi-direction signs placed in the nodal points

walkways of the centre, are made of materials and painted in colours

of interconnecting walkways, directional signs, colours distinguishing

being in line with designed colour scheme. The same colours are

individual zones of vertical communication between the centre levels

also used in designing the pictograms informing about vertical

and the parking areas.

communication and pointing to blue or green zone.

The concept of spatial elements of Visual Information System carriers

In addition, the colours were used to section off the public toilets

refers to forms and materials used in the architectural solutions and

zones with their access corridors – the colour of materials and the

in the interior design of the centre.

colour of surfaces in this zone is yellow.

The colours used for centre interior design are white, graphite and

Elevator halls and elevator transporting to cinema, bowling alley,

natural colours of concrete and stone (two shades of grey). Such

fitness centre and administrative offices have also been distinguished

colours selection makes a “background” for colouristic identification/

by colour – the colour prevailing in these zones is fuchsia.

information.

Evacuation staircases situated near the exterior elevations, as well as

The vertical communication in the centre and in the parking area is

self standing staircases are painted in the same colour as the interior

divided into two zones – north (blue) and south (green). This idea has

walls – orange.

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Warmińska Shopping Gallery DesignER

Weronika Jarońska, Tomasz Giętka, Tomasz Głębowski

Design Company

Location

Kuryłowicz & Associates Sp z o. o.

Olsztyn, Poland

Graphic Designer

Photographer

Weronika Jarońska, Karolina Miklaszewska, Julia BiernackaBiałoszyńska

Daniel Chrobak

Cooperation Magdalena Krześniak, Rajmund Rajchel

The Visual Information System in the public spaces of “Galeria

been carried out consistently on all levels – vertical communication

Warmińska” Shopping Centre building was implemented in order to

elements, decor of the elevators, elevator halls (walls, floors,

provide clear information about the centre, communication routes,

suspended ceilings), elevator shaft painting and painting of the pillars

and locations of individual zones and functions of the facility.

on the parking zone level, painting of parking spaces, parking zones

This objective has been achieved with the help of, among others,

signage and the structures and walls in the exits from interconnecting

information pylons, multi-direction signs placed in the nodal points

walkways of the centre, are made of materials and painted in colours

of interconnecting walkways, directional signs, colours distinguishing

being in line with designed colour scheme. The same colours are

individual zones of vertical communication between the centre levels

also used in designing the pictograms informing about vertical

and the parking areas.

communication and pointing to blue or green zone.

The concept of spatial elements of Visual Information System carriers

In addition, the colours were used to section off the public toilets

refers to forms and materials used in the architectural solutions and

zones with their access corridors – the colour of materials and the

in the interior design of the centre.

colour of surfaces in this zone is yellow.

The colours used for centre interior design are white, graphite and

Elevator halls and elevator transporting to cinema, bowling alley,

natural colours of concrete and stone (two shades of grey). Such

fitness centre and administrative offices have also been distinguished

colours selection makes a “background” for colouristic identification/

by colour – the colour prevailing in these zones is fuchsia.

information.

Evacuation staircases situated near the exterior elevations, as well as

The vertical communication in the centre and in the parking area is

self standing staircases are painted in the same colour as the interior

divided into two zones – north (blue) and south (green). This idea has

walls – orange.

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Capri on via Roma

Location Gold Coast, Australia Photographer Trevor Mein

Designer

Landini Associates

Landini Associates developed the strategy and designed the market Oversized graphics feature throughout and play on the market name’s hall interior, identity, way finding and graphics for Capri, the Gold’s Italian roots; CIAO! and MERCATO stand at 4.2m on painted blades Coasts long awaited waterfront fresh-food market. Over 50 specialist greeting customers from the road and water respectively with a cheeky food retailers can be found here, including a greengrocer, supermarket, wink, whilst inside illuminated mesh graphics add a mechanical edge delicatessen, artisan bakery, chocolatier and wine and beer merchant. to the likes of BON APPITITO, PESCE, CARNE and SUPERMERCATO. The Complementing the take-home food offer are a plethora of espresso amusing and flirtatious Italian tone of the graphics humanizes and bars, cafes and fine dining waterfront restaurants, as well as a licensed enlivens their industrial scale. The Italian continues down to the 175fish emporium accessible via boat drive thru.

space car park below, dividing sections as towns Ancona, Bologna, Cataia

Landini created a light and open space that enables the food and natural and Dolomiti. Capri celebrates food as leisure; the environmental graphics surroundings to be the hero, a space for people to meet, greet, eat and and way finding are aimed at enhancing this in a humorously welcoming relax. The identity draws inspiration from the traditional market stall manner. framework. Yellow is the signature color, featuring throughout graphics and way finding, down to an energetic injection in the aggregated concrete floor.

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Capri on via Roma

Location Gold Coast, Australia Photographer Trevor Mein

Designer

Landini Associates

Landini Associates developed the strategy and designed the market Oversized graphics feature throughout and play on the market name’s hall interior, identity, way finding and graphics for Capri, the Gold’s Italian roots; CIAO! and MERCATO stand at 4.2m on painted blades Coasts long awaited waterfront fresh-food market. Over 50 specialist greeting customers from the road and water respectively with a cheeky food retailers can be found here, including a greengrocer, supermarket, wink, whilst inside illuminated mesh graphics add a mechanical edge delicatessen, artisan bakery, chocolatier and wine and beer merchant. to the likes of BON APPITITO, PESCE, CARNE and SUPERMERCATO. The Complementing the take-home food offer are a plethora of espresso amusing and flirtatious Italian tone of the graphics humanizes and bars, cafes and fine dining waterfront restaurants, as well as a licensed enlivens their industrial scale. The Italian continues down to the 175fish emporium accessible via boat drive thru.

space car park below, dividing sections as towns Ancona, Bologna, Cataia

Landini created a light and open space that enables the food and natural and Dolomiti. Capri celebrates food as leisure; the environmental graphics surroundings to be the hero, a space for people to meet, greet, eat and and way finding are aimed at enhancing this in a humorously welcoming relax. The identity draws inspiration from the traditional market stall manner. framework. Yellow is the signature color, featuring throughout graphics and way finding, down to an energetic injection in the aggregated concrete floor.

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The Potsdamer Platz Quarter

Client PPMG Potsdamer Platz Management GmbH Location Berlin, Germany

Designer

Photographer

Moniteurs Communication Design

Stefan Schilling, Moniteurs

The Potsdamer Place Quarter is one of the most visited places in Berlin. Up to 100,000 people come here daily to experience the unique mix of shopping, entertainment and cosmopolitan flair – many of them are tourists, for whom orientation around the 68,000m2 space, including underground car parks, plays a major role. Moniteurs won the competition to design the orientation system with a formal and thematic concept: the radial profile of the signs is derived from the typography of the neighbourhood itself. All three underground car parks were given clear designations and a colour-coded restructuring, which also served to lighten the atmosphere of the spaces. Above ground and underground orientation systems now seamlessly overlap and the graphics and content are interlinked.

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Boheme Bondi Development

Design Company Place Associates Client Toga Group

Designer

Michelle Teh and Stephen Au

Boheme is a mixed-use precinct in the heart of Sydney’s iconic location, Bondi, providing residential apartment suites, boutique hotel, and a retail plaza in one destination. The streetscape has been carefully considered to provide an infill that reflects the height, rhythm and masonry buildings. The contemporary wave-like external façade and coastal inspired interiors reflect its prime position whilst embracing the beachside culture. As a one of a kind development in the region, an entirely customised set of icons and design guidelines were created for Boheme. This ensured that the interior spaces and the wayfinding signage system aligned perfectly with the development branding. Whilst keeping the icons consistent throughout the complex, different materials were used to distinguish the three zones. Specifically, laser cut brass, acrylic and timber letterings respectively represented the apartment, hotel and the retail hub. This holistic approach allows for a much more intuitive and natural way of navigating within the space.

Completion Date 2013


Boheme Bondi Development

Design Company Place Associates Client Toga Group

Designer

Michelle Teh and Stephen Au

Boheme is a mixed-use precinct in the heart of Sydney’s iconic location, Bondi, providing residential apartment suites, boutique hotel, and a retail plaza in one destination. The streetscape has been carefully considered to provide an infill that reflects the height, rhythm and masonry buildings. The contemporary wave-like external façade and coastal inspired interiors reflect its prime position whilst embracing the beachside culture. As a one of a kind development in the region, an entirely customised set of icons and design guidelines were created for Boheme. This ensured that the interior spaces and the wayfinding signage system aligned perfectly with the development branding. Whilst keeping the icons consistent throughout the complex, different materials were used to distinguish the three zones. Specifically, laser cut brass, acrylic and timber letterings respectively represented the apartment, hotel and the retail hub. This holistic approach allows for a much more intuitive and natural way of navigating within the space.

Completion Date 2013


Creative Director

Chobham Academy

Gareth Howat & Jim Sutherland Client Chobham Academy Photographer Phil Starling

Designer

Creative Director

Gareth Howat, Jim Sutherland, Marc Spicer

Gareth Howat & Jim Sutherland

Chobham Academy is a school in Stratford, East London, which was built as part of the major developments for the London 2012 Olyur, nature and shapes, to the secondary school and sixth form where the manifestations feature inspiring or thoughtful quotes to complement their 缺设计说明

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Gemdale Plaza, Beijing

Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location

DESIGNER

Beijing, China

Xu Duanping Located in CBD, Beijing, Gemdale Plaza covers an area of 151,351

The design of the environment wayfinding and business atmosphere

square metres. The American Company SOM was appointed as

had integrated the architect and interior of the building. We tracked

the designer of the architecture. LLA contributed to its landscape

to the source, and adopted three-dimentional construction method

design. Targeting the White Collar group, Gemdale Plaza caters for

to create a priorneering spirit of the project by using the shape of

the White Collar Workers’ taste of fashion through the complex of

diamond faces, incoperating the environement with the architecture.

contemporary architecture, reasonable business plans and a unique

With its function and beauty in form, the wayfinding system had

combinaiton of business brands. Being different form the business

impressively directed the project to become the new landmark of the

projects aiming at upscale luxuries, together with the advantage of

East CBD.

direct commute to DaWangLu Station in Subway Line 1, Gemdale Plaza advocates “Fast Fashion”, a vogue closest to urban White Collar life, to create the fashion cetre in CBD Beijing.

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Gemdale Plaza, Beijing

Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location

DESIGNER

Beijing, China

Xu Duanping Located in CBD, Beijing, Gemdale Plaza covers an area of 151,351

The design of the environment wayfinding and business atmosphere

square metres. The American Company SOM was appointed as

had integrated the architect and interior of the building. We tracked

the designer of the architecture. LLA contributed to its landscape

to the source, and adopted three-dimentional construction method

design. Targeting the White Collar group, Gemdale Plaza caters for

to create a priorneering spirit of the project by using the shape of

the White Collar Workers’ taste of fashion through the complex of

diamond faces, incoperating the environement with the architecture.

contemporary architecture, reasonable business plans and a unique

With its function and beauty in form, the wayfinding system had

combinaiton of business brands. Being different form the business

impressively directed the project to become the new landmark of the

projects aiming at upscale luxuries, together with the advantage of

East CBD.

direct commute to DaWangLu Station in Subway Line 1, Gemdale Plaza advocates “Fast Fashion”, a vogue closest to urban White Collar life, to create the fashion cetre in CBD Beijing.

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Vanke Zhubin Garden

Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location

DESIGNER

zhuhai, Shenzhen, China

Xu duanping

The unique Modern Lingnan architectural style, the appropriate

effect in the design of the environment wayfinding system. The use

business planning, and contemporary fashionable elements have

of colored palette can not only arouse memories of histroy and

made Vanke Zhubin Garden the model of urban complex and city

culture, but also reflect vitality of new business by its bright and

residence in the Pearl River Delta, or even throughout China. As

dynamic feature. High quality has been illustrated by form, color and

the first top downtown building complex in South China area for

material to establish a integrate business environment, revealing the

the Vanke Group, the revonation of Zhuhai Hotel has drawn the

spirit of respecting history and inheriting urban humanity.

experience of Xintiandi路Shanghai. Part of the old building has been preserved to be revitalize for the history of the city. The project consists of three parts: first-class residence, international lesiure and business district around the lake, and a five-star hotel. We have borrowed the special element of the old Zhuhai hotel, for instance, the colored palette windows, to build up a strong visual

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Vanke Zhubin Garden

Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location

DESIGNER

zhuhai, Shenzhen, China

Xu duanping

The unique Modern Lingnan architectural style, the appropriate

effect in the design of the environment wayfinding system. The use

business planning, and contemporary fashionable elements have

of colored palette can not only arouse memories of histroy and

made Vanke Zhubin Garden the model of urban complex and city

culture, but also reflect vitality of new business by its bright and

residence in the Pearl River Delta, or even throughout China. As

dynamic feature. High quality has been illustrated by form, color and

the first top downtown building complex in South China area for

material to establish a integrate business environment, revealing the

the Vanke Group, the revonation of Zhuhai Hotel has drawn the

spirit of respecting history and inheriting urban humanity.

experience of Xintiandi路Shanghai. Part of the old building has been preserved to be revitalize for the history of the city. The project consists of three parts: first-class residence, international lesiure and business district around the lake, and a five-star hotel. We have borrowed the special element of the old Zhuhai hotel, for instance, the colored palette windows, to build up a strong visual

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Dalian AVIC International Square DESIGNER

Xu Duanping

Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location Dalian, China

Designed by Richard H. Driehaus Prize winner Robert A.M. Stern, the

from the building to provide a comprehensive VI image and a design

prestegious master of neoclassic architecture, Dalian AVIC International

of the environment and wayfinding system. The profound yet detailed

Square complex has become the landmark of Dalian City. The superior

design has successfully build a bridge of communication between the

location in Zhongshan Road, the overlapping zone of three major trade

architecture and the environment, the outdoor and interior space and

area in the cetre of the city, together with super luxurious Skyline Club

human being.

have enabled the project to become the first and only winner of the Golden Bauhinia Awards in Dalian, making it a top building project similar to Tomson Riviera in Shanghai. Inspired by the form of architecture and the environment, Up Design Company has created classical Art Deco Style by abstracting elements


Dalian AVIC International Square DESIGNER

Xu Duanping

Design Company UP DESIGN CO.,LTD Creative Director Zhang Yi Location Dalian, China

Designed by Richard H. Driehaus Prize winner Robert A.M. Stern, the

from the building to provide a comprehensive VI image and a design

prestegious master of neoclassic architecture, Dalian AVIC International

of the environment and wayfinding system. The profound yet detailed

Square complex has become the landmark of Dalian City. The superior

design has successfully build a bridge of communication between the

location in Zhongshan Road, the overlapping zone of three major trade

architecture and the environment, the outdoor and interior space and

area in the cetre of the city, together with super luxurious Skyline Club

human being.

have enabled the project to become the first and only winner of the Golden Bauhinia Awards in Dalian, making it a top building project similar to Tomson Riviera in Shanghai. Inspired by the form of architecture and the environment, Up Design Company has created classical Art Deco Style by abstracting elements


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DesignER

HYATT REGENCY NEW ORLEANS Hotel and Convention Center

Jan Lorenc, Chung Youl Yoo, Mac Liu Design Company

Art Director

Lorenc+Yoo Design Inc

Chung Youl Yoo

Client

Completion Date

Hyatt Regency New Orleans

2013

Creative Director

Photographer

Jan Lorenc

Rion Rizzo

Hyatt Regency New Orleans recently underwent a $200,000,000

provided signage in major decision points. The signage program had

expansion program which placed the front door where the back

to be much more defined and bold in the spaces as opposed to a

door had been, and hired a sign vendor to redo the signage. The

background element with too much information. Effective signage for

problem was that the inherent issues that existed with the original

complex environments reflects on the facility positive memory during

hotel were complicated by the much more complex expansion. Our

the visit and certainly the positive memory to incur a return visit

task was to analyze the hotel and convention center and to ease

without any bad wayfinding memories.

the wayfinding issues by having the wayfinding direct from node to node and to smaller sections once you arrived at that node Our task was SIMPLIFY the nomenclature by recommending a simpler naming structure for the hotels components, By DEFINING the areas of the nodes so that clarity of spaces existed, and by ASSISTING in wayfinding concerns at decision points. In the lobby our task was to get the guests to their rooms which was a complex journey. We

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DesignER

HYATT REGENCY NEW ORLEANS Hotel and Convention Center

Jan Lorenc, Chung Youl Yoo, Mac Liu Design Company

Art Director

Lorenc+Yoo Design Inc

Chung Youl Yoo

Client

Completion Date

Hyatt Regency New Orleans

2013

Creative Director

Photographer

Jan Lorenc

Rion Rizzo

Hyatt Regency New Orleans recently underwent a $200,000,000

provided signage in major decision points. The signage program had

expansion program which placed the front door where the back

to be much more defined and bold in the spaces as opposed to a

door had been, and hired a sign vendor to redo the signage. The

background element with too much information. Effective signage for

problem was that the inherent issues that existed with the original

complex environments reflects on the facility positive memory during

hotel were complicated by the much more complex expansion. Our

the visit and certainly the positive memory to incur a return visit

task was to analyze the hotel and convention center and to ease

without any bad wayfinding memories.

the wayfinding issues by having the wayfinding direct from node to node and to smaller sections once you arrived at that node Our task was SIMPLIFY the nomenclature by recommending a simpler naming structure for the hotels components, By DEFINING the areas of the nodes so that clarity of spaces existed, and by ASSISTING in wayfinding concerns at decision points. In the lobby our task was to get the guests to their rooms which was a complex journey. We

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Custom Arabic Corporate Typeface for Burj Khalifa in Dubai

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DESIGNER

Mamoun Sakkal Programmer

Project Manager

Photographer

Aida Sakkal

Linda Popovic

Design Company

Client

Mamoun Sakkal; emerystudio

Sakkal Design, emerystudio

Emaar Properties, United Arab Emirates

Creative Director

Location

Garry Emery

Dubai, United Arab Emirates

Burj Khalifa (formerly Burj Dubai) is a shining symbol, a beacon of

urban development and relevant to traditional and contemporary

progress and national confidence, an icon for the new Middle East.

Dubai culture.

The tallest man-made structure in the world, the tower is pivotal in

Letterforms for internal and external signs:

fulfilling the country’s desire to become a major tourist destination

A Custom version of the Arabic typeface Shilia was designed for

and the city to become a major financial and trading hub in the

Burj Khalifa signage system by Mamoun Sakkal in collaboration with

Middle East.

emerystudio. The functional requirement for the alphabet was to

Public information system design intentions:

generate messages of equivalent length in both Arabic and English

The intentions guiding the design of the Burj Khalifa development

languages.

were to create a harmonious fusion of the traditional culture, Islamic

Burj Khalifa Shilia has condensed proportions to allow sign messages

geometric principles, internationalism and modern technology.

to be as large as possible within a fixed space, it harmonizes with

Emerystudio’s wayfinding and signage design approach for the public

the contemporary geometric sign structure design and with the

information system responds directly to the design philosophy and

architectural design of Burj Khalifa, it maintains a good balance

cultural agenda of the architecture, urban planning, landscaping and

between clear communication and contemporary design values, and

other principal design elements. The design intention is to provide a

has a high degree of legibility across diverse lighting conditions and

comprehensive public information system that is appropriate to the

viewing distances.

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Custom Arabic Corporate Typeface for Burj Khalifa in Dubai

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DESIGNER

Mamoun Sakkal Programmer

Project Manager

Photographer

Aida Sakkal

Linda Popovic

Design Company

Client

Mamoun Sakkal; emerystudio

Sakkal Design, emerystudio

Emaar Properties, United Arab Emirates

Creative Director

Location

Garry Emery

Dubai, United Arab Emirates

Burj Khalifa (formerly Burj Dubai) is a shining symbol, a beacon of

urban development and relevant to traditional and contemporary

progress and national confidence, an icon for the new Middle East.

Dubai culture.

The tallest man-made structure in the world, the tower is pivotal in

Letterforms for internal and external signs:

fulfilling the country’s desire to become a major tourist destination

A Custom version of the Arabic typeface Shilia was designed for

and the city to become a major financial and trading hub in the

Burj Khalifa signage system by Mamoun Sakkal in collaboration with

Middle East.

emerystudio. The functional requirement for the alphabet was to

Public information system design intentions:

generate messages of equivalent length in both Arabic and English

The intentions guiding the design of the Burj Khalifa development

languages.

were to create a harmonious fusion of the traditional culture, Islamic

Burj Khalifa Shilia has condensed proportions to allow sign messages

geometric principles, internationalism and modern technology.

to be as large as possible within a fixed space, it harmonizes with

Emerystudio’s wayfinding and signage design approach for the public

the contemporary geometric sign structure design and with the

information system responds directly to the design philosophy and

architectural design of Burj Khalifa, it maintains a good balance

cultural agenda of the architecture, urban planning, landscaping and

between clear communication and contemporary design values, and

other principal design elements. The design intention is to provide a

has a high degree of legibility across diverse lighting conditions and

comprehensive public information system that is appropriate to the

viewing distances.

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Wayshowing at Te Ara Hihiko

Design Company SV Associates Client Athfield Architects

Designer

Nick Kapica

Location Wellington,New Zealand

The environmental graphic design within Te Ara Hihiko encourages visitors

used for the building wayshowing.

to spatially de-code the building thus reducing the signage requirements to

The CoCA Graduate Attributes: Creativity, Virtuosity, Understanding,

a minimum.

Autonomy, Connectedness and the te reo Maori: Toi, Mohio, Matauranga,

Centrally situated on the Massey University Wellington campus and built into

Mana, Whanaungatanga, have been cast into the concrete structure of

a rapidly sloping section of land, visitors can enter on three different levels.

the building, providing a permanence that contrasts with the wayshowing.

The wayshowing was required to incorporate the campus wide system of

The words are set at varying depths into the concrete and correspond in

letters denoting floor levels, in Te Ara Hihiko visitors are introduced to this

alignment and depth across the two languages, these are bisected by the

concept quickly as they enter the building.

sliding glass door creating a playful relationship between them.

The two official languages of New Zealand, te reo Maori and English have been non hierarchically presented in this completely bilingual wayshowing. Te Ara Hihiko Welcome Wall A prefabricated concrete slab within the entrance lobby to Te Ara Hihiko provides the site for a welcoming message. The experimental typeface ThreeSix was chosen to contrast to the neutral typeface Aktiv Grotesk


Wayshowing at Te Ara Hihiko

Design Company SV Associates Client Athfield Architects

Designer

Nick Kapica

Location Wellington,New Zealand

The environmental graphic design within Te Ara Hihiko encourages visitors

used for the building wayshowing.

to spatially de-code the building thus reducing the signage requirements to

The CoCA Graduate Attributes: Creativity, Virtuosity, Understanding,

a minimum.

Autonomy, Connectedness and the te reo Maori: Toi, Mohio, Matauranga,

Centrally situated on the Massey University Wellington campus and built into

Mana, Whanaungatanga, have been cast into the concrete structure of

a rapidly sloping section of land, visitors can enter on three different levels.

the building, providing a permanence that contrasts with the wayshowing.

The wayshowing was required to incorporate the campus wide system of

The words are set at varying depths into the concrete and correspond in

letters denoting floor levels, in Te Ara Hihiko visitors are introduced to this

alignment and depth across the two languages, these are bisected by the

concept quickly as they enter the building.

sliding glass door creating a playful relationship between them.

The two official languages of New Zealand, te reo Maori and English have been non hierarchically presented in this completely bilingual wayshowing. Te Ara Hihiko Welcome Wall A prefabricated concrete slab within the entrance lobby to Te Ara Hihiko provides the site for a welcoming message. The experimental typeface ThreeSix was chosen to contrast to the neutral typeface Aktiv Grotesk


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CIT ULACIT Center for Innovation and Technology Transfer

Designer

Beth Novitsky, Andrea Plenter Design Company

Location

Gensler

San José, Costa Rica

Client

Photographer

CIT - ULACIT - Center for Innovation and Technology Transfer

ULACIT ©Richard Hammond

CIT, an extension of Latin American University of Sciences and

and bold graphics.

Technology (ULACIT) located in Plaza Tempo, Escazú, Costa Rica, offers

Since it’s opening in March 2013, the university has had great success

training and certification in new technologies, project management and

attracting new students and developing new programs. The flexible

English language studies. Working closely with the client, Gensler worked

nature of the identity lends itself well to other printed materials such

to visually convey CIT’s innovative approach to teaching and learning

as posters and collateral used within the space, with the pattern of

through a new brand identity program based on concepts of pixels, seen

triangles and squares themselves used as “pixels” to create illustrations

from a 3D perspective and expressed in both 2D and 3D applications. A

and other graphic elements.

new environmental graphics program serves not only to guide students in wayfinding, but also to create a distinctive, energizing brand for the University. Completed within an expedited schedule and on a modest budget, the overall design is bright, fresh and unconventional and incorporates neutral furniture, sharp finishes and extensive use of glass


CIT ULACIT Center for Innovation and Technology Transfer

Designer

Beth Novitsky, Andrea Plenter Design Company

Location

Gensler

San José, Costa Rica

Client

Photographer

CIT - ULACIT - Center for Innovation and Technology Transfer

ULACIT ©Richard Hammond

CIT, an extension of Latin American University of Sciences and

and bold graphics.

Technology (ULACIT) located in Plaza Tempo, Escazú, Costa Rica, offers

Since it’s opening in March 2013, the university has had great success

training and certification in new technologies, project management and

attracting new students and developing new programs. The flexible

English language studies. Working closely with the client, Gensler worked

nature of the identity lends itself well to other printed materials such

to visually convey CIT’s innovative approach to teaching and learning

as posters and collateral used within the space, with the pattern of

through a new brand identity program based on concepts of pixels, seen

triangles and squares themselves used as “pixels” to create illustrations

from a 3D perspective and expressed in both 2D and 3D applications. A

and other graphic elements.

new environmental graphics program serves not only to guide students in wayfinding, but also to create a distinctive, energizing brand for the University. Completed within an expedited schedule and on a modest budget, the overall design is bright, fresh and unconventional and incorporates neutral furniture, sharp finishes and extensive use of glass


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The Signage and Environmental Graphic Design for the Practice Center of Tongji University

Designer

WuDuan, Gao Bo, Shi Ying, Liu Yuyun, Zhang Chenxi, Jiang Wangxi Design Company

Area

College of Design and 3,600 m2 Innovation Tongji University Photographer Location Liu Yuyun Shanghai, China

The practice center is an important part in students’ training and

and understanding each areas which will also help the wayfinding

innovation practicing in Tongji University. The Centre is about

process in the center.

3600sqm in space with two floors, which could hold over 500

Modern Chinese characters are developed and imbedded from the

students and teachers work together. Because of the huge size

hieroglyphics, which could be a combination of symbols and words.

and complicated functions in the center, the renovate design focus

As cultural readers and interpreters, we look for characters combined

on rezoning the space and create new space spirit which could

with symbols that overcome literacy or cultural barriers to help

stimulate innovative thinking while teaching and learning. The aim is

international users make sense of the space and the culture around

focus on Innovation, Art and Cooperation, and wish to establish a

them. We designed a series of Chinese typography based on the

communicating platform which could motivate students to be more

according symbols to help communicating between space and users.

active and creative during the practicing training. The space is divided

The results from this project showed the redesigned characters on

into different areas according to the teaching functions such as: open

signs are powerful coded symbols that communicate a wealth of

teaching classroom, discussion area, exhibition area, practicing area

space and cultural information. It is apparent that it does break down

(welding, casting, milling etc). Since all those trainings are new to the

some perceived barriers between languages to the international

students (including international students), we wanted to design a

users.

series of symbols based on the according function to help reading

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The Signage and Environmental Graphic Design for the Practice Center of Tongji University

Designer

WuDuan, Gao Bo, Shi Ying, Liu Yuyun, Zhang Chenxi, Jiang Wangxi Design Company

Area

College of Design and 3,600 m2 Innovation Tongji University Photographer Location Liu Yuyun Shanghai, China

The practice center is an important part in students’ training and

and understanding each areas which will also help the wayfinding

innovation practicing in Tongji University. The Centre is about

process in the center.

3600sqm in space with two floors, which could hold over 500

Modern Chinese characters are developed and imbedded from the

students and teachers work together. Because of the huge size

hieroglyphics, which could be a combination of symbols and words.

and complicated functions in the center, the renovate design focus

As cultural readers and interpreters, we look for characters combined

on rezoning the space and create new space spirit which could

with symbols that overcome literacy or cultural barriers to help

stimulate innovative thinking while teaching and learning. The aim is

international users make sense of the space and the culture around

focus on Innovation, Art and Cooperation, and wish to establish a

them. We designed a series of Chinese typography based on the

communicating platform which could motivate students to be more

according symbols to help communicating between space and users.

active and creative during the practicing training. The space is divided

The results from this project showed the redesigned characters on

into different areas according to the teaching functions such as: open

signs are powerful coded symbols that communicate a wealth of

teaching classroom, discussion area, exhibition area, practicing area

space and cultural information. It is apparent that it does break down

(welding, casting, milling etc). Since all those trainings are new to the

some perceived barriers between languages to the international

students (including international students), we wanted to design a

users.

series of symbols based on the according function to help reading

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Wayfinding System for the New School University Center Design Company

Intégral Ruedi Baur

Client

Sign Painters

The New School

Overall Murals

Creative Team

Location

Ruedi Baur, David Thoumazeau,

New York, United States

Alexandra Bauch, Lisa Kitschenberg,

Completion Date

Stéphanie Brabant

2014

Production

Photographer

Signs & Decal Corp., Going Sign & servicing Co, Inc

Intégral Ruedi Baur and Overall Murals

This 17-storey building in the heart of Manhattan comprises seven floors of academic space with student accommodation and living quarters on the upper floors. The signage system is designed to be visible from the street, in the openings of the buildings facade, making a vertical typographical fresco which will be extended up to seven storeys in the central stairwells. A personalized typeface was created to meet the two dimensional and three dimensional symbolic and functional requirements equally. Prototypes are currently being created in our studio in Paris. The first prototypes are also being tested in New York. The Manhattan New School’s design concept is adapted for the newly established Parsons Paris School. As this building is in a much more classic, Haussmann style, the typeface has been adapted to this context.


Wayfinding System for the New School University Center Design Company

Intégral Ruedi Baur

Client

Sign Painters

The New School

Overall Murals

Creative Team

Location

Ruedi Baur, David Thoumazeau,

New York, United States

Alexandra Bauch, Lisa Kitschenberg,

Completion Date

Stéphanie Brabant

2014

Production

Photographer

Signs & Decal Corp., Going Sign & servicing Co, Inc

Intégral Ruedi Baur and Overall Murals

This 17-storey building in the heart of Manhattan comprises seven floors of academic space with student accommodation and living quarters on the upper floors. The signage system is designed to be visible from the street, in the openings of the buildings facade, making a vertical typographical fresco which will be extended up to seven storeys in the central stairwells. A personalized typeface was created to meet the two dimensional and three dimensional symbolic and functional requirements equally. Prototypes are currently being created in our studio in Paris. The first prototypes are also being tested in New York. The Manhattan New School’s design concept is adapted for the newly established Parsons Paris School. As this building is in a much more classic, Haussmann style, the typeface has been adapted to this context.


Monash University Wayfinding

Design Company Büro North Client Monash University Photographer

Designer

Soren Luckins, Finn Butler

Büro North have been working closely with Monash University to develop a wayfinding system that supports their new master plan. The wayfinding system actively promotes higher quality pedestrian environments by connecting the campus to its urban realm, modifying internal circulation patterns and introducing intuitive building numbering. Utilising the university motto of ‘Ancora Imparo' or ‘I am still learning’ along with key values of Growth, Development and Progress, our design solution leverages the upturned triangle from the university crest to morph, develop, progress and bind larger and stronger forms. Using the triangle as the key design driver also allowed us to develop a completely modular and scalable solution. Our solution points the way forward for Monash University as it undergoes a new direction and significant cultural change.

Fraser Marsden


Monash University Wayfinding

Design Company Büro North Client Monash University Photographer

Designer

Soren Luckins, Finn Butler

Büro North have been working closely with Monash University to develop a wayfinding system that supports their new master plan. The wayfinding system actively promotes higher quality pedestrian environments by connecting the campus to its urban realm, modifying internal circulation patterns and introducing intuitive building numbering. Utilising the university motto of ‘Ancora Imparo' or ‘I am still learning’ along with key values of Growth, Development and Progress, our design solution leverages the upturned triangle from the university crest to morph, develop, progress and bind larger and stronger forms. Using the triangle as the key design driver also allowed us to develop a completely modular and scalable solution. Our solution points the way forward for Monash University as it undergoes a new direction and significant cultural change.

Fraser Marsden


University of the Pacific

Client

Location

University of the Pacific

San Francisco, USA

Building Construction

Photographer

Plant Construction

Donald Satterlee

Project Construction Manager Nova Partners

Designer

Signage Fabricator

RSM Design

WeidnerCA

The University of the Pacific, Arthur A. Dugoni School of Dentistry is a

languages. RSM wanted visitors to associate an acute attention to detail

nationally renowned institution of higher learning committed to providing a

with the practice of dentistry and took that in to account when addressing

world-class dental education for their students, as well as comprehensive,

all facets of this project. Additionally, the high-end facility and impressive

affordable patient care for adults and children in a humanistic environment.

state-of-the-art technology were funded thanks to groups of generous

Visitors are known to travel far and wide in order to see the newest

donors, and RSM took on the challenge of working with the University to

technologies being implemented by their staff. RSM wanted to convey a

honor these pivotal sponsors.

fresh new look for the University by creating clean, strong graphics with fun and playful pops of color. RSM developed a color palette that was inviting and non-threatening, to ease anxiety that is traditionally associated with dental offices. Staying true to the school’s innovative style and vision, RSM complimented the University’s cutting edge technology with powerful graphics that clearly communicate to a wide range of consumers who speak a variety of

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University of the Pacific

Client

Location

University of the Pacific

San Francisco, USA

Building Construction

Photographer

Plant Construction

Donald Satterlee

Project Construction Manager Nova Partners

Designer

Signage Fabricator

RSM Design

WeidnerCA

The University of the Pacific, Arthur A. Dugoni School of Dentistry is a

languages. RSM wanted visitors to associate an acute attention to detail

nationally renowned institution of higher learning committed to providing a

with the practice of dentistry and took that in to account when addressing

world-class dental education for their students, as well as comprehensive,

all facets of this project. Additionally, the high-end facility and impressive

affordable patient care for adults and children in a humanistic environment.

state-of-the-art technology were funded thanks to groups of generous

Visitors are known to travel far and wide in order to see the newest

donors, and RSM took on the challenge of working with the University to

technologies being implemented by their staff. RSM wanted to convey a

honor these pivotal sponsors.

fresh new look for the University by creating clean, strong graphics with fun and playful pops of color. RSM developed a color palette that was inviting and non-threatening, to ease anxiety that is traditionally associated with dental offices. Staying true to the school’s innovative style and vision, RSM complimented the University’s cutting edge technology with powerful graphics that clearly communicate to a wide range of consumers who speak a variety of

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London School of Economics

Location London, UK Photographer fwdesign

Designer

fwdesign

The LSE required a comprehensive wayfinding and signage strategy from the public realm to office door. This is delivered via a coordinated signage system designed as an integral family. The signage is aimed to be more than a directional device and also seeks to celebrate the status and vitality of the LSE, providing ‘brand recognition’ and corporate identity to the public, staff and students. The mapping strategy was for a wayfinding map that extended beyond the boundaries to connect the campus to the wider area and nearby transport links. This ensures users can traverse seamlessly in and out of the city, and connect to a city-wide wayfinding system. The strategy for the external signage extended to the interior of the buildings. Following extensive consultation with the Estates Department, fwdesign developed a new campus-wide building code and numbering system that was more intuitive to the user. An internal signage system was designed for roll-out across the 23 buildings campus-wide. It was piloted at the New Academic Building and documented within a Signage Guidelines Manual. The manual, complete with specifications and digital templates will allow the University to manage the roll-out and ongoing updates entirely in-house.

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London School of Economics

Location London, UK Photographer fwdesign

Designer

fwdesign

The LSE required a comprehensive wayfinding and signage strategy from the public realm to office door. This is delivered via a coordinated signage system designed as an integral family. The signage is aimed to be more than a directional device and also seeks to celebrate the status and vitality of the LSE, providing ‘brand recognition’ and corporate identity to the public, staff and students. The mapping strategy was for a wayfinding map that extended beyond the boundaries to connect the campus to the wider area and nearby transport links. This ensures users can traverse seamlessly in and out of the city, and connect to a city-wide wayfinding system. The strategy for the external signage extended to the interior of the buildings. Following extensive consultation with the Estates Department, fwdesign developed a new campus-wide building code and numbering system that was more intuitive to the user. An internal signage system was designed for roll-out across the 23 buildings campus-wide. It was piloted at the New Academic Building and documented within a Signage Guidelines Manual. The manual, complete with specifications and digital templates will allow the University to manage the roll-out and ongoing updates entirely in-house.

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INDEX RTKL

Diseño Shakespear

Bruce Mau Design Diseño Shakespear is family

Bruce Mau Design is a

owned design consultancy

multidisciplinary design

founded in Argentina by Ronald

Gray Puksand

firm specializing in brands

Shakespear 50 years ago,

& environments.

Diseño Shakespear is constantly

We develop brand systems, including visual identities, consumer

t r a n s fo r m i n g a n d e v o l v i n g .

packaging, digital experiences and physical environments. Our designs

To d a y , t h e m u l t i d i s c i p l i n a r y

bring ideas to life, transform brands and help businesses grow and evolve.

design company is run by Ronald and his son Juan Shakespear, and

BMD clients and collaborators are shaping the future of their respective

specializes in corporate identity programmes, corporate architecture,

industries. We work with large international corporations, visionary

wayfinding systems, urban furniture design, web and literature design and

start-ups, expansive arts organizations, multi-stakeholder educational

communications strategy. Diseño Shakespear wayfinding and branding

institutions, ambitious architects, city-builders and governments.

projects as the Buenos Aires Subte, City Hospitals, Buenos Aires Urban

Our immersive research methods and ability to listen ensure deep

Signage Dot Baires Shopping and Temaiken Bio Park have been published

understanding of the challenges and context our clients face. This enables

in most important books and publications in Germany, Japan, China, USA,

us to deliver on their strategic goals, building on the core attributes of our

England, Italy, France etc, and exhibited at the Centre Georges Pompidou

partner’s brands.

RTKL is an idea-based creative practice

We want Gray Puksand clients to

(Paris) and the ICSID Triennale di Milano. Mayor exhibitions were held at the

We are committed to producing nothing less than world-class design. Our

headquartered in Baltimore, MD. Founded

be excited by our work. As a multi-

Recoleta Center, National Fine Arts Museum and Centro Borges (Buenos

work is recognized for its depth of thought, clarity of purpose, boldness of

in 1946, RTKL carved out a niche in master

studio architecture and interior

Aires). Anthotogical exhibit at the Virginia Center for Architecture-AIA-

vision and impact.

planning and design for government

design practice, our experience in

(Richmond) and the Katzen Arts Center (Washington DC).

Our team is comprised of globally selected graphic designers, architects,

and private clients. Over the succeeding

design enables us to forge cutting

strategists, writers and managers with backgrounds in fine arts, multi-

decades, RTKL evolved into a full-service

edge, sophisticated work. The national team consists of accomplished

media, advertising, music, film, and business. Our diverse skills and

firm, adding the disciplines of engineering,

and imaginative professionals who produce exemplary designs for clients

experiences allow us to approach problems from many perspectives,

interior architecture, landscape architecture, and environmental graphic

worldwide.

pushing our insights and creative output beyond the expected.

design, and new project specialties including residential, offices, retail

Every client has different values.  Collaboration is integral to our distinctive

We believe in the transformative power of design to generate new ideas

centers, hotels, and health sciences projects. The past two decades

approach; our goal is to understand our client's underlying values.

have brought further expansion, with mixed-use, federal government,

Listening, contributing ideas and sharing research knowledge are key

entertainment, and branding and identity assignments.

aspects of our position as trusted advisors.

Gensler

that help institutions and businesses grow.

Gensler is a global design firm grounded

Gray Puksand has earned a reputation as being leaders. Our modern, One of the top architecture and engineering firms in North America,

visionary designs emerge from contemporary social, cultural and

RTKL’s philosophy is currently practiced by 1,080+ architects, engineers,

technological evolutions.

graphic designers working in offices around the world, including Abu Dhabi, Baltimore, Beijing, Chicago, Dallas, Dubai, London, Los Angeles, Miami, Sao Paulo, Shanghai, and Washington, DC.

Gourdin & Müller

MAYÚSCULA

perspective and local presence to innovate at every scale. Whether

We are Ma yúscul a, a branding

we are refreshing a retailer’s brand or planning a new urban district or

& d e s i g n s tu d i o i n B a r c e l o n a .

designing a super tall building, we strive to make the everyday places

We build global and multilingual

people occupy more inspiring, more resilient, and more impactful.

brands for start-ups, multinational

Projects of Note: Gensler is redefining Shanghai’s skyline with the

corporations, and creative agencies

Shanghai Tower, China’s tallest building; challenging the conventional

in need for a partner. We help in

office with our workplace research; reshaping how lifestyle brands engage

erasing barriers that restrain your

consumers; and envisioning a better urban future with our Reimagining

competitivity, whether expanding your business to emerging markets like

Cities initiative.

Asia and Middle East, or penetrating in developed markets like Europe. We

bomancreative is an Asia based

A t t h e i n t e r fa c e o f u r b a n s p a c e ,

commercial interior design studio

architecture, product and graphic design;

We have experience in bilingual and trilingual design, in Latin, Arabic,

with a Scandinavian origin. The studio

information, guidance and orientation

Chinese and Cyrillic. Furthermore, we have managed graphic production

is a multidiscipline design business

systems can impart more than

in India, China, United Arab Emirates and Hong Kong. Our collaboration

working international with main focus

information.

on Asia and Middle East. Creating

Our conceptual approach enables the

concept design for retail branding,

creation of unusual responses, reflecting

shopping malls, entertainment

place, theme or client, i.e. a specific

alleys and hotel design – any projects involving commercial interior

context, which is also represented appropriately. The adequate interaction

and architecture. We like doing things from scratch, be innovative and

between materiality, form, graphics and typography facilitates the

surprising and we sure don’t do things the normal way if it can be done

realisation of identity-promoting solutions.

better.

In addition, user friendliness, the representation of complex content and the taking into account of heritage conservation aspects form the focus

Our priorities are not merely to create aesthetic solutions and functional designs. We also know that great design is a profitable investment with the potential to generate immediate financial returns for all our clients.

of our considerations. Sophisticated design and a high degree of functionality make signage systems a key communication instrument for companies and institutions. Gourdin & Müller plans signage systems from conception to realisation,

bomancreative is building the bridge between Scandinavian design quality and the rest of the world practicing design for the past 20 years+ and since 2002 also out of Asia.

business per formance and human potential. Our 4,000 practitioners networked across 46 offices use global

planners and urban designers, landscape architects, interior designers, and

bomancreative

in the belief that great design optimizes

accompanying all project phases with the greatest of care and attention. Nathanaël Gourdin and Katy Müll er share a love of detail and inquisitiveness. Each task brings with it the challenge of visualising complex interconnections via the structuring of content and sophisticated design. The objective of every debate is the formulation of solutions that can provide identity. The synergy of structural context, thematic character and contemporary interpretation forms the foundation of our approach. Innovative manufacturing procedures and the unusual use of materials are characteristic of the realisations. Lecturing and university projects also form elements of the field of activity of Gourdin & Müller.

also design for multilingual events and spaces.

Fabio Ongarato Design Fabio Ongarato Design is an internationally renowned and multi-award winning design studio founded in 1994 by Fabio Ongarato, Ronnen Goren

with local partners with European education and experience guarantee a succesful cultural immersion, meeting the maximum quality standards. Mayúscula in spanish is an upper case character used to start a sentence or to remark an idea. It is a metaphor of our leitmotiv, describing excellent brands that use creativity as an strategic tool to grow, stand out and connect with people across cultures.

and Geoff Bainbridge. Our focus is to build engaging and memorable brands through a holistic approach that engages our multidisciplinary capability. It is our passion and immersion in cultural discourse, which allows us to create unique and dynamic experiences; which in turn, allow our clients to stand out. By balancing strategic thinking and design innovation, we seek to realise outcomes underpinned by strong, singular thinking and ideas that define our clients competitive advantage and position them as leaders in their respective fields. Working collaboratively across may varied sectors and industries, our studio has built a multitude of influential brands over the past two decades which challenge, inspire and excite audiences and their communities alike.

Büro North Büro North’s evidence based expertise in strategic branding, design and wayfinding drives growth, sales and efficiency benefits for clients. Le d b y D e s i g n D i r e c to r S o r e n Lu c k i n s a n d Wayfinding Director Finn Butler, Büro North’s diverse and collaborative team integrates graphic design, industrial design and wayfinding to produce enduring outcomes. Büro North’s approach is to actively engage with each client to discover the absolute potential of a project and to resolve the communication and design issues with rigour, clarity and creativity. Both strategy and design are fused to create exciting and inspired solutions expressed through brands, identities, publications, signage, environmental graphics and wayfinding.


INDEX RTKL

Diseño Shakespear

Bruce Mau Design Diseño Shakespear is family

Bruce Mau Design is a

owned design consultancy

multidisciplinary design

founded in Argentina by Ronald

Gray Puksand

firm specializing in brands

Shakespear 50 years ago,

& environments.

Diseño Shakespear is constantly

We develop brand systems, including visual identities, consumer

t r a n s fo r m i n g a n d e v o l v i n g .

packaging, digital experiences and physical environments. Our designs

To d a y , t h e m u l t i d i s c i p l i n a r y

bring ideas to life, transform brands and help businesses grow and evolve.

design company is run by Ronald and his son Juan Shakespear, and

BMD clients and collaborators are shaping the future of their respective

specializes in corporate identity programmes, corporate architecture,

industries. We work with large international corporations, visionary

wayfinding systems, urban furniture design, web and literature design and

start-ups, expansive arts organizations, multi-stakeholder educational

communications strategy. Diseño Shakespear wayfinding and branding

institutions, ambitious architects, city-builders and governments.

projects as the Buenos Aires Subte, City Hospitals, Buenos Aires Urban

Our immersive research methods and ability to listen ensure deep

Signage Dot Baires Shopping and Temaiken Bio Park have been published

understanding of the challenges and context our clients face. This enables

in most important books and publications in Germany, Japan, China, USA,

us to deliver on their strategic goals, building on the core attributes of our

England, Italy, France etc, and exhibited at the Centre Georges Pompidou

partner’s brands.

RTKL is an idea-based creative practice

We want Gray Puksand clients to

(Paris) and the ICSID Triennale di Milano. Mayor exhibitions were held at the

We are committed to producing nothing less than world-class design. Our

headquartered in Baltimore, MD. Founded

be excited by our work. As a multi-

Recoleta Center, National Fine Arts Museum and Centro Borges (Buenos

work is recognized for its depth of thought, clarity of purpose, boldness of

in 1946, RTKL carved out a niche in master

studio architecture and interior

Aires). Anthotogical exhibit at the Virginia Center for Architecture-AIA-

vision and impact.

planning and design for government

design practice, our experience in

(Richmond) and the Katzen Arts Center (Washington DC).

Our team is comprised of globally selected graphic designers, architects,

and private clients. Over the succeeding

design enables us to forge cutting

strategists, writers and managers with backgrounds in fine arts, multi-

decades, RTKL evolved into a full-service

edge, sophisticated work. The national team consists of accomplished

media, advertising, music, film, and business. Our diverse skills and

firm, adding the disciplines of engineering,

and imaginative professionals who produce exemplary designs for clients

experiences allow us to approach problems from many perspectives,

interior architecture, landscape architecture, and environmental graphic

worldwide.

pushing our insights and creative output beyond the expected.

design, and new project specialties including residential, offices, retail

Every client has different values.  Collaboration is integral to our distinctive

We believe in the transformative power of design to generate new ideas

centers, hotels, and health sciences projects. The past two decades

approach; our goal is to understand our client's underlying values.

have brought further expansion, with mixed-use, federal government,

Listening, contributing ideas and sharing research knowledge are key

entertainment, and branding and identity assignments.

aspects of our position as trusted advisors.

Gensler

that help institutions and businesses grow.

Gensler is a global design firm grounded

Gray Puksand has earned a reputation as being leaders. Our modern, One of the top architecture and engineering firms in North America,

visionary designs emerge from contemporary social, cultural and

RTKL’s philosophy is currently practiced by 1,080+ architects, engineers,

technological evolutions.

graphic designers working in offices around the world, including Abu Dhabi, Baltimore, Beijing, Chicago, Dallas, Dubai, London, Los Angeles, Miami, Sao Paulo, Shanghai, and Washington, DC.

Gourdin & Müller

MAYÚSCULA

perspective and local presence to innovate at every scale. Whether

We are Ma yúscul a, a branding

we are refreshing a retailer’s brand or planning a new urban district or

& d e s i g n s tu d i o i n B a r c e l o n a .

designing a super tall building, we strive to make the everyday places

We build global and multilingual

people occupy more inspiring, more resilient, and more impactful.

brands for start-ups, multinational

Projects of Note: Gensler is redefining Shanghai’s skyline with the

corporations, and creative agencies

Shanghai Tower, China’s tallest building; challenging the conventional

in need for a partner. We help in

office with our workplace research; reshaping how lifestyle brands engage

erasing barriers that restrain your

consumers; and envisioning a better urban future with our Reimagining

competitivity, whether expanding your business to emerging markets like

Cities initiative.

Asia and Middle East, or penetrating in developed markets like Europe. We

bomancreative is an Asia based

A t t h e i n t e r fa c e o f u r b a n s p a c e ,

commercial interior design studio

architecture, product and graphic design;

We have experience in bilingual and trilingual design, in Latin, Arabic,

with a Scandinavian origin. The studio

information, guidance and orientation

Chinese and Cyrillic. Furthermore, we have managed graphic production

is a multidiscipline design business

systems can impart more than

in India, China, United Arab Emirates and Hong Kong. Our collaboration

working international with main focus

information.

on Asia and Middle East. Creating

Our conceptual approach enables the

concept design for retail branding,

creation of unusual responses, reflecting

shopping malls, entertainment

place, theme or client, i.e. a specific

alleys and hotel design – any projects involving commercial interior

context, which is also represented appropriately. The adequate interaction

and architecture. We like doing things from scratch, be innovative and

between materiality, form, graphics and typography facilitates the

surprising and we sure don’t do things the normal way if it can be done

realisation of identity-promoting solutions.

better.

In addition, user friendliness, the representation of complex content and the taking into account of heritage conservation aspects form the focus

Our priorities are not merely to create aesthetic solutions and functional designs. We also know that great design is a profitable investment with the potential to generate immediate financial returns for all our clients.

of our considerations. Sophisticated design and a high degree of functionality make signage systems a key communication instrument for companies and institutions. Gourdin & Müller plans signage systems from conception to realisation,

bomancreative is building the bridge between Scandinavian design quality and the rest of the world practicing design for the past 20 years+ and since 2002 also out of Asia.

business per formance and human potential. Our 4,000 practitioners networked across 46 offices use global

planners and urban designers, landscape architects, interior designers, and

bomancreative

in the belief that great design optimizes

accompanying all project phases with the greatest of care and attention. Nathanaël Gourdin and Katy Müll er share a love of detail and inquisitiveness. Each task brings with it the challenge of visualising complex interconnections via the structuring of content and sophisticated design. The objective of every debate is the formulation of solutions that can provide identity. The synergy of structural context, thematic character and contemporary interpretation forms the foundation of our approach. Innovative manufacturing procedures and the unusual use of materials are characteristic of the realisations. Lecturing and university projects also form elements of the field of activity of Gourdin & Müller.

also design for multilingual events and spaces.

Fabio Ongarato Design Fabio Ongarato Design is an internationally renowned and multi-award winning design studio founded in 1994 by Fabio Ongarato, Ronnen Goren

with local partners with European education and experience guarantee a succesful cultural immersion, meeting the maximum quality standards. Mayúscula in spanish is an upper case character used to start a sentence or to remark an idea. It is a metaphor of our leitmotiv, describing excellent brands that use creativity as an strategic tool to grow, stand out and connect with people across cultures.

and Geoff Bainbridge. Our focus is to build engaging and memorable brands through a holistic approach that engages our multidisciplinary capability. It is our passion and immersion in cultural discourse, which allows us to create unique and dynamic experiences; which in turn, allow our clients to stand out. By balancing strategic thinking and design innovation, we seek to realise outcomes underpinned by strong, singular thinking and ideas that define our clients competitive advantage and position them as leaders in their respective fields. Working collaboratively across may varied sectors and industries, our studio has built a multitude of influential brands over the past two decades which challenge, inspire and excite audiences and their communities alike.

Büro North Büro North’s evidence based expertise in strategic branding, design and wayfinding drives growth, sales and efficiency benefits for clients. Le d b y D e s i g n D i r e c to r S o r e n Lu c k i n s a n d Wayfinding Director Finn Butler, Büro North’s diverse and collaborative team integrates graphic design, industrial design and wayfinding to produce enduring outcomes. Büro North’s approach is to actively engage with each client to discover the absolute potential of a project and to resolve the communication and design issues with rigour, clarity and creativity. Both strategy and design are fused to create exciting and inspired solutions expressed through brands, identities, publications, signage, environmental graphics and wayfinding.


Hoet&Hoet

Emedya Design

There

莫锦国 / 帝飞公司

Hoet&Hoet is a

Emedya Design

Over 10 years, we’ve been building brands,

bomancreative is an Asia based commercial interior

graphic design

is a wayfinding,

identities and environments with meaning

design studio with a Scandinavian origin. The studio is

agency founded by

e n v i ro n m e nta l

and impact, creating positive change for our

a multidiscipline design business working international

Ronane and Nick

g r a p h i c ,

clients. At THERE, whether we’re creating a global brand or a memorable

with main focus on Asia and Middle East. Creating

interactive design and media practice located in Istanbul, Turkey.

spatial experience – we combine strategy, creativity, design and

concept design for retail branding, shopping malls,

-

With roots in interactive design for the web, we have since the early

production excellence in everything we do. Great brands, and businesses,

entertainment alleys and hotel design – any projects

e s ta b l i s h i n g i t s e l f

2000s focused on the architecture, construction and design sectors to

are built on a point of view – a way of seeing the world, and changing it for

involving commercial interior and architecture. We like

as “brandsetter” - is active in defining brand universe and designing it in

design and implement meaningful projects across a number of media

the better. Our business holds dear four key values that drive, inspire and

doing things from scratch, be innovative and surprising

order to deliver outstanding communication tools going from brochures,

and platforms in Turkey and the region. Led by the designer, curator

keep us focused.

invitations, magazines, annual report, signage/wayfinding, packaging to

and critic, Gökhan Karakuş, Emedya Design has created an extensive

be done better.

web applications, e-newsletters or other digital tools.

range of international standard projects including wayfinding systems,

Our priorities are not merely to create aesthetic solutions and functional

Hoet&Hoet puts in place creative, innovative, coherent and efficient

exhibitions, web sites, magazines, and events with an eye towards

designs. We also know that great design is a profitable investment with

solutions for clients

usability, advanced design and sensitivity to local cultures. Our clients have

Hoet in 1989. The

agency

included Turkey’s leading firms such as Finansbank, Efes Pilsen, Eczacıbaşı,

and we sure don’t do things the normal way if it can

UMA / design farm

VitrA and Turkcell, governmental agencies such as Turkish Ceramics

Designalltag Rinderer GmbH

Yuma Harada- born in Osaka, 1979.

and Turkish and international design practices such Adams Kara Taylor II,

Studies architecture and art in Kyoto Seika Univ.

Nabil Gholam and Emre Arolat Architects.

and Inter Medium Institute in Osaka.

Our office consists of a team of industrial designers, graphic designers,

Launched own design company 'UMA / design

Designalltag design

editors and interactive designers with extensive experience in the design,

farm' in 2007. His field of activity is broad and inter-

agency is hallmarked

architecture and construction sectors.

disciplinary, including two-dimensional work such

by the typically Swiss

as book graphic design and three-dimensional

values of devotion

design such as exhibition and interior design.

awareness, clarity a n d fu n c t i o n a l i t y . These

and since 2002 also out of Asia.

Entro Communications

Kurylowicz & Associates Architecture Studio

A world leader in Environmental Graphic Design and Branding, Entro creates environmental graphics, brand identities, print,

ideals

publications and digital media. A vital influence

underpin all the

Ku r y l ow i c z & A s s o c i a te s

creative design projects that the agency tailors to its clients’ specific Designalltag enables clients to realise their goals, from initial concept through to effective implementation, by devising integrated solutions that are both sustainable and fit for purpose. Over the years, Designalltag has forged a solid reputation with a variety of corporate design and signage projects. Its work has gained recognition through publications and exhibitions and also thanks to the various national and international awards that the agency has received. Designalltag can trace its roots back to the 1960s, when Ruedi Rüegg first attracted attention to the agency’s design skills; Felix Rinderer continues this successful tradition today. For Designalltag, good design has the power to inform, to motivate, to involve and to guide. In order to reach its audience, visual communication must be straightforward and intelligible. To remain effective, it must also be individual and unique. Trends change, but good ideas have no expiry date.

Landini Associates

retail design and

In 2013 , obedience to nearly 17 years

Stefan Kurylowicz.

extensive experience in sign system design,

To d a y , i t i s t h e m o s t

we set up our own business premises

renowned and titled

named “Yun Han (from the "book of songs"

architectural company in

means “galaxy” .)Times” It’s a group of

the country. It employs 80

dynamic team of professionals, we walked

experienced architects in offices in Warsaw and Wroclaw.

in the forefront of the development trend

The studio can boast many prestigious realisations in the whole country.

of clingy times and constant innovation.

It has experience in designing investments of every size and function.

Since its establishment ,the company has

This results in the best possible outcome for both our clients and their customers. Landini Associates is based in Sydney and is currently working in North America and Canada, the UAE, the UK, Asia and Australia. Clients include Loblaws, T2 (Unilever), Jones the Grocer (LVMH), Amore Pacific (Primera, Mamonde, Innisfree, Lirikos), Hilton Hotels, Westpac Bank Australia, Jurlique,

a full range of services from communication strategies, graphics, wayfinding to industrial design. Our team is one of the largest and most accomplished design firms in North America. Entro’s clients are guided seamlessly across the various phases of their projects’ life-cycle – from forging the building blocks of the project wayfinding and identity strategy through the design and implementation of a comprehensive Environmental Graphic Design program.

five-star hotels ,chambers,commercial complex,condominiums,office

the fixed time and budget.

premises,major transportation hubs,parks,At present, Yun Han Times has

Besides standard and complex architectural services, the company also

become the most competitive strength design agency of China.

offers counsel and support regarding advertisement and investment

The advanced designs and ideas have won us the trust from many

promotion.

renowned enterprises within home and abroad. Including Intercontinental

The quality of the solutions delivered by the company has been awarded

Hotels Group, Hilton Hotels Group ,Banyan Tree Hotels & Resorts ,Poly Group

many times both in Poland and abroad. But the biggest prize is the rich

,Wanda Group ,SOHO China ,ZhongHong Group ,CapitaLand ,YOPINDO

portfolio of satisfied customers. Many of which have been co-operating

Group ,Zhonghai Property Group ,Ren Xin Real estate ,Nan Tong Oasis

Founded in 2004, total impact is a global

with us for many years.

Group ,Central China Group ,He Nan ,Pengxin Group ,Ronghui Group ,Chong

design company. We have established

Qing ,Guo Min Group ,Tian Jin ,Hong Shan Group ,Wonder Mall Group ,Shi

ourselves as a global trend leader by forming

Jia Zhuang ,Touch SPA Group ,Shang Hai , etc.

partnerships with Brand Union, subsidiary

Moniteurs

world’s largest communications companies.

in 1994, Moniteurs is led by three

Through the collaboration between Korean

Place Associates

partners, Sibylle

Place Associates is a property consultancy which

Schlaich, Heike Nehl and Isolde Frey.

creates strategies that position, market and

We are an interdisciplinary team of around 14 people, composed of

activate places. This approach in managing and

communications designers (digital media and print), architects and

developing places increases customer visitation,

product designers, some of whom have been with us a long time and

spend and loyalty. Working with the owners

have implemented many projects with us. The focus of our work lies in

and operators of places, we provide the insight

the areas of information design and corporate design.

which ensures that places develop a competitive

For us, information design means informing people directly, making connections and making complex issues understandable. A part of information design is the conception of an orientation system and, through it, the development of an architectural identity. Additionally, Moniteurs’ spectrum includes the design of trade fairs and thematic exhibitions.

Total impact

of the WPP Group which is one of the

Founded in Berlin

lasts. We are interested in the classic over the fashionable and many of

of multiple disciplines resulting in an end product with a singular vision.

design, engineering, architecture, journalism and urban planning, offering

of a reliable partner, able to present solutions of the highest quality within

product designers. We produce world class, simple yet effective work that

as we are evolving and redefining existing ones. We bring about a fusion

team of 40 professionals in fields ranging from graphic design, industrial

been committed to sign system design and research , such services as

brand consultancy

driven but creatively led, we are equally at ease inventing new brands

With offices in Toronto, Calgary and Zurich, Entro has an interdisciplinary

Throughout the time of its activity, the studio has gained the reputation

consisting of strategic planners, architects and interior, graphic and

our projects have a longevity that exceeds the market norm. Strategically

innovative design solutions.

fo u n d e d i n 1 9 9 0 b y P r o f

Landini Associates is a multi-disciplinary

云汉时代

on the design scene for over 48 years, Entro has created a variety of

A r c h i te c tu r e S tu d i o w a s

requirements.

Coles, Woolworths and various independents.

bomancreative is building the bridge between Scandinavian design quality and the rest of the world practicing design for the past 20 years+

International Promotions Group, Istanbul Mineral Exporters’ Association

The Swiss-based

to detail, aesthetic

the potential to generate immediate financial returns for all our clients.

advantage, allowing them to command a price premium and achieve financial returns above the market. Whether it is a retail, commercial, hospitality or mixed-use place, we create strategies that build, attract and encourage people to shop, work, learn, live, stay, eat or play at your place.

professionals, who are well equipped with field experience and knowledge, and European professionals with expertise in branding and corporate identity design, we have developed a strategic and creative design system.


Hoet&Hoet

Emedya Design

There

莫锦国 / 帝飞公司

Hoet&Hoet is a

Emedya Design

Over 10 years, we’ve been building brands,

bomancreative is an Asia based commercial interior

graphic design

is a wayfinding,

identities and environments with meaning

design studio with a Scandinavian origin. The studio is

agency founded by

e n v i ro n m e nta l

and impact, creating positive change for our

a multidiscipline design business working international

Ronane and Nick

g r a p h i c ,

clients. At THERE, whether we’re creating a global brand or a memorable

with main focus on Asia and Middle East. Creating

interactive design and media practice located in Istanbul, Turkey.

spatial experience – we combine strategy, creativity, design and

concept design for retail branding, shopping malls,

-

With roots in interactive design for the web, we have since the early

production excellence in everything we do. Great brands, and businesses,

entertainment alleys and hotel design – any projects

e s ta b l i s h i n g i t s e l f

2000s focused on the architecture, construction and design sectors to

are built on a point of view – a way of seeing the world, and changing it for

involving commercial interior and architecture. We like

as “brandsetter” - is active in defining brand universe and designing it in

design and implement meaningful projects across a number of media

the better. Our business holds dear four key values that drive, inspire and

doing things from scratch, be innovative and surprising

order to deliver outstanding communication tools going from brochures,

and platforms in Turkey and the region. Led by the designer, curator

keep us focused.

invitations, magazines, annual report, signage/wayfinding, packaging to

and critic, Gökhan Karakuş, Emedya Design has created an extensive

be done better.

web applications, e-newsletters or other digital tools.

range of international standard projects including wayfinding systems,

Our priorities are not merely to create aesthetic solutions and functional

Hoet&Hoet puts in place creative, innovative, coherent and efficient

exhibitions, web sites, magazines, and events with an eye towards

designs. We also know that great design is a profitable investment with

solutions for clients

usability, advanced design and sensitivity to local cultures. Our clients have

Hoet in 1989. The

agency

included Turkey’s leading firms such as Finansbank, Efes Pilsen, Eczacıbaşı,

and we sure don’t do things the normal way if it can

UMA / design farm

VitrA and Turkcell, governmental agencies such as Turkish Ceramics

Designalltag Rinderer GmbH

Yuma Harada- born in Osaka, 1979.

and Turkish and international design practices such Adams Kara Taylor II,

Studies architecture and art in Kyoto Seika Univ.

Nabil Gholam and Emre Arolat Architects.

and Inter Medium Institute in Osaka.

Our office consists of a team of industrial designers, graphic designers,

Launched own design company 'UMA / design

Designalltag design

editors and interactive designers with extensive experience in the design,

farm' in 2007. His field of activity is broad and inter-

agency is hallmarked

architecture and construction sectors.

disciplinary, including two-dimensional work such

by the typically Swiss

as book graphic design and three-dimensional

values of devotion

design such as exhibition and interior design.

awareness, clarity a n d fu n c t i o n a l i t y . These

and since 2002 also out of Asia.

Entro Communications

Kurylowicz & Associates Architecture Studio

A world leader in Environmental Graphic Design and Branding, Entro creates environmental graphics, brand identities, print,

ideals

publications and digital media. A vital influence

underpin all the

Ku r y l ow i c z & A s s o c i a te s

creative design projects that the agency tailors to its clients’ specific Designalltag enables clients to realise their goals, from initial concept through to effective implementation, by devising integrated solutions that are both sustainable and fit for purpose. Over the years, Designalltag has forged a solid reputation with a variety of corporate design and signage projects. Its work has gained recognition through publications and exhibitions and also thanks to the various national and international awards that the agency has received. Designalltag can trace its roots back to the 1960s, when Ruedi Rüegg first attracted attention to the agency’s design skills; Felix Rinderer continues this successful tradition today. For Designalltag, good design has the power to inform, to motivate, to involve and to guide. In order to reach its audience, visual communication must be straightforward and intelligible. To remain effective, it must also be individual and unique. Trends change, but good ideas have no expiry date.

Landini Associates

retail design and

In 2013 , obedience to nearly 17 years

Stefan Kurylowicz.

extensive experience in sign system design,

To d a y , i t i s t h e m o s t

we set up our own business premises

renowned and titled

named “Yun Han (from the "book of songs"

architectural company in

means “galaxy” .)Times” It’s a group of

the country. It employs 80

dynamic team of professionals, we walked

experienced architects in offices in Warsaw and Wroclaw.

in the forefront of the development trend

The studio can boast many prestigious realisations in the whole country.

of clingy times and constant innovation.

It has experience in designing investments of every size and function.

Since its establishment ,the company has

This results in the best possible outcome for both our clients and their customers. Landini Associates is based in Sydney and is currently working in North America and Canada, the UAE, the UK, Asia and Australia. Clients include Loblaws, T2 (Unilever), Jones the Grocer (LVMH), Amore Pacific (Primera, Mamonde, Innisfree, Lirikos), Hilton Hotels, Westpac Bank Australia, Jurlique,

a full range of services from communication strategies, graphics, wayfinding to industrial design. Our team is one of the largest and most accomplished design firms in North America. Entro’s clients are guided seamlessly across the various phases of their projects’ life-cycle – from forging the building blocks of the project wayfinding and identity strategy through the design and implementation of a comprehensive Environmental Graphic Design program.

five-star hotels ,chambers,commercial complex,condominiums,office

the fixed time and budget.

premises,major transportation hubs,parks,At present, Yun Han Times has

Besides standard and complex architectural services, the company also

become the most competitive strength design agency of China.

offers counsel and support regarding advertisement and investment

The advanced designs and ideas have won us the trust from many

promotion.

renowned enterprises within home and abroad. Including Intercontinental

The quality of the solutions delivered by the company has been awarded

Hotels Group, Hilton Hotels Group ,Banyan Tree Hotels & Resorts ,Poly Group

many times both in Poland and abroad. But the biggest prize is the rich

,Wanda Group ,SOHO China ,ZhongHong Group ,CapitaLand ,YOPINDO

portfolio of satisfied customers. Many of which have been co-operating

Group ,Zhonghai Property Group ,Ren Xin Real estate ,Nan Tong Oasis

Founded in 2004, total impact is a global

with us for many years.

Group ,Central China Group ,He Nan ,Pengxin Group ,Ronghui Group ,Chong

design company. We have established

Qing ,Guo Min Group ,Tian Jin ,Hong Shan Group ,Wonder Mall Group ,Shi

ourselves as a global trend leader by forming

Jia Zhuang ,Touch SPA Group ,Shang Hai , etc.

partnerships with Brand Union, subsidiary

Moniteurs

world’s largest communications companies.

in 1994, Moniteurs is led by three

Through the collaboration between Korean

Place Associates

partners, Sibylle

Place Associates is a property consultancy which

Schlaich, Heike Nehl and Isolde Frey.

creates strategies that position, market and

We are an interdisciplinary team of around 14 people, composed of

activate places. This approach in managing and

communications designers (digital media and print), architects and

developing places increases customer visitation,

product designers, some of whom have been with us a long time and

spend and loyalty. Working with the owners

have implemented many projects with us. The focus of our work lies in

and operators of places, we provide the insight

the areas of information design and corporate design.

which ensures that places develop a competitive

For us, information design means informing people directly, making connections and making complex issues understandable. A part of information design is the conception of an orientation system and, through it, the development of an architectural identity. Additionally, Moniteurs’ spectrum includes the design of trade fairs and thematic exhibitions.

Total impact

of the WPP Group which is one of the

Founded in Berlin

lasts. We are interested in the classic over the fashionable and many of

of multiple disciplines resulting in an end product with a singular vision.

design, engineering, architecture, journalism and urban planning, offering

of a reliable partner, able to present solutions of the highest quality within

product designers. We produce world class, simple yet effective work that

as we are evolving and redefining existing ones. We bring about a fusion

team of 40 professionals in fields ranging from graphic design, industrial

been committed to sign system design and research , such services as

brand consultancy

driven but creatively led, we are equally at ease inventing new brands

With offices in Toronto, Calgary and Zurich, Entro has an interdisciplinary

Throughout the time of its activity, the studio has gained the reputation

consisting of strategic planners, architects and interior, graphic and

our projects have a longevity that exceeds the market norm. Strategically

innovative design solutions.

fo u n d e d i n 1 9 9 0 b y P r o f

Landini Associates is a multi-disciplinary

云汉时代

on the design scene for over 48 years, Entro has created a variety of

A r c h i te c tu r e S tu d i o w a s

requirements.

Coles, Woolworths and various independents.

bomancreative is building the bridge between Scandinavian design quality and the rest of the world practicing design for the past 20 years+

International Promotions Group, Istanbul Mineral Exporters’ Association

The Swiss-based

to detail, aesthetic

the potential to generate immediate financial returns for all our clients.

advantage, allowing them to command a price premium and achieve financial returns above the market. Whether it is a retail, commercial, hospitality or mixed-use place, we create strategies that build, attract and encourage people to shop, work, learn, live, stay, eat or play at your place.

professionals, who are well equipped with field experience and knowledge, and European professionals with expertise in branding and corporate identity design, we have developed a strategic and creative design system.


Lorenc+Yoo Design

Together Design

Integral Ruedi Baur

Hat-trick Design

Lorenc+Yoo Design creates spectacular places for

E s ta b l i s h e d i n 2 0 0 3 ,

Established in 2001, hat-trick is a multi-

W e

the world’s finest brands.

Together Design brings

disciplinary design company working

i n te r d i s c i p l i n a r y

The firm designs award-winning museum spaces,

energy and personality

for a wide variety of clients. Our aim

studio based in

trade show exhibits, sculpture, and wayfinding

to brands, helping them

is to provide our clients with the highest standard of creative design and

Paris and Zurich.

signage systems for clients in medicine, high

better connect with people. We help established brands work harder, and

project management. We believe that the best way to achieve this

We deal with questions of territorial identity. Our main activity lies in the

technology, entertainment, education, hospitality,

guide start-ups on their journey. And we do it all in a deeply collaborative

is for the director to be very hands-on and to lead the jobs from the

fields of corporate design and wayfinding systems. We also attend to

and real estate. Its multidisciplinary approach

way, working closely together with our clients to find creative solutions

front. Our passion is to produce work that achieves its targets by

projects of classic graphic design and to those related to scenography and

enlists the talents of storytellers, graphic designers,

that help them succeed. We’ve a wealth of experience in retail, food and

creating memorable, engaging ideas that are noticed and effective. We

exhibition design.

architects, and industrial designers to realize clients’ unique business goals

drink, beauty, licensing, arts and culture, and nonprofits. Our current clients

have a very broad experience in a wide variety of sectors: in other

The studios Integral Ruedi Baur were founded in 1989 in Paris and 2002 in

beautifully.

include Boots, Caffè Nero, Divine Chocolate, Royal Mail, Diageo, and The

words we bring to all our projects fresh and objective creative thinking, not

Zürich. Actually each studio has staff of about ten designers and project

One of the most recognized placemaking firms in the world, Lorenc+Yoo

Health Foundation. 

formulaic answers. 

manager. Our tasks are of various sizes and scales, beginning with the

has completed commissions for Vanke, Hines, the Mayo Clinic, Sony-

Our approach to branding is creative, flexible and involving. We’re not

design of a business card and extending to identification systems in

Ericsson, Hyatt, Georgia-Pacific, Samsung, UPS, and many others.

afraid to ask difficult questions or to give honest answers. We like to feel

urban space. In the field of way-finding we are busy with many different

Founded in 1978 in Chicago and located today in a forested community

our clients are part of the team. Our experience shows us that successful

assignments and themes - ranging from office buildings, hospitals and

minutes outside of Atlanta, Lorenc+Yoo Design serves clients worldwide,

projects depend on commitment, clear communication and a shared

airports to signage and information systems for cities and public spaces. 

including in China, Korea, India, Japan, the United Arab Emirates, and the

understanding of the processes and issues involved.

Our understanding of wayfinding exceeds the conventional approach

United States

a r e

a n

of traditional signage. We conceive orientation in space as a complex interaction of many different components and impulses. It is our concern to tune information and signs in architectural space. In a specific environment, depending on context and assignment, we strive to

SV Associates

Büro North

sharpen users’ senses to comprehend and orient themselves in space. 

Applied

SV Associates can be found in Berlin, Wellington,

Büro North’s evidence based expertise in

Applied is a thinking consultancy.

Amsterdam, S an Francisco, and Sydney.

strategic branding, design and wayfinding

We add value to projects through

Passionate about visual communication, we

drives growth, sales and efficiency benefits

well-researched intelligent analysis

enjoy challenges, problem solving and delivering

for clients.

and through a creative approach

RSM Design RSM Design is an enthusiastic multi-

excellent design. Through research and analysis

Led by Design Director Soren Luckins and

we generate exciting and relevant solutions that

Wayfinding Director Finn Butler, Büro North’s diverse and collaborative

we believe add value to business.

team integrates graphic design, industrial design and wayfinding to

At Applied, we have a reputation for a considered, intelligent and effective

a major focus on the skillful marriage

produce enduring outcomes.

output. Through our work on Legible Cities projects, we have created

of the built environment with graphic

Nick Kapica was born in 1967 in London and is the

Büro North’s approach is to actively engage with each client to discover

benchmarks in global wayfinding design. Our work has enabled us to

identity. RSM has built a reputation on

founder and partner of SV Associates. He now lives

the absolute potential of a project and to resolve the communication and

explore many places – Legible London, the most comprehensive urban

discovering and capturing the essence of each project in unique and

in Wellington, New Zealand where he is senior

design issues with rigour, clarity and creativity.

wayfinding project of its kind, I Walk New York, a major pedestrian strategy,

innovative ways that intrigue the imagination and engage the audience.

and extensive work in the City of Vancouver to help make it one of North

From the creation of the initial project concept, identity, branding, and

America’s greenest cities.

architectural character, to the weaving of the appropriate image for

lecturer for Typography at Massey University and also their Academic

Both strategy and design are fused to create exciting and inspired

Experience Designer. He has been a visiting lecturer at the University of

solutions expressed through brands, identities, publications, signage,

Arts in Bremen and has taught Visual Communication at Ravensbourne

environmental graphics and wayfinding.

to information design.

disciplinary design collaborative with

the overall project and its many individual components, RSM strives We are experts in dealing with complex information and environments.

to magnify and enrich the interactive experience. Not fitting into the

We combine this skill with editorial and design aptitudes that keep the

traditional disciplines of architecture, graphics, or interiors our work blurs

Passionate about visual communication, interested in architecture and

end user front of mind. We are a thinking company, adding value to our

the boundaries between the different approaches, yet incorporates

design his favourite projects are those requiring a multitude of disciplines,

projects through well-researched and intelligent analysis of city legibility

elements from all of them.

Not afraid to tackle the unknown and excited by new challenges he

and through our creative approach to information design.

College of Design and Communication.

is committed to delivering excellent design and maintains a fine eye for details throughout all projects. Nick enjoys bringing different people together to achieve the best results for the challenging projects the studio

College of Design and Innovation (D&I), Tongji University

is able to attract.

fwdesign fwdesign are design consultants

design stuidio s

specialising in the design of unique

Gray Puksand

College of Design

wayfinding and information systems that

and Innovation (D&I), Lorenc+Yoo Design creates spectacular places for

We want Gray Puksand clients to be

To n g j i U n i v e r s i t y ,

the world’s finest brands.

excited by our work. As a multi-studio

was developed from

The firm designs award-winning museum spaces,

architecture and interior design practice,

the Art and Design

trade show exhibits, sculpture, and wayfinding

our experience in design enables us to

Department of the College of Architecture and Urban Planning, Tongji

signage systems for clients in medicine, high

forge cutting edge, sophisticated work. The national team consists of

University.The establishment of the college aimed to better meet the

technology, entertainment, education, hospitality,

accomplished and imaginative professionals who produce exemplary

need for design and innovation because of social, economic, technological

and real estate. Its multidisciplinary approach

designs for clients worldwide.

and environmental changes, especially to meet the need for design

enlists the talents of storytellers, graphic designers,

Every client has different values.  Collaboration is integral to our distinctive

and innovation when China is turning from manufacturing China to

architects, and industrial designers to realize clients’ unique business goals

approach; our goal is to understand our client's underlying values.

creating China and when Shanghai is changing the way of economic

beautifully.

Listening, contributing ideas and sharing research knowledge are key

growth and upgrading industrial structure, and to conform to Tongji

One of the most recognized placemaking firms in the world, Lorenc+Yoo

aspects of our position as trusted advisors.

University’s sustainability-oriented discipline development strategy. The

has completed commissions for Vanke, Hines, the Mayo Clinic, Sony-

Gray Puksand has earned a reputation as being leaders. Our modern,

college is committed to the mission of cultivating “sustainable designing

Ericsson, Hyatt, Georgia-Pacific, Samsung, UPS, and many others.

visionary designs emerge from contemporary social, cultural and

and innovating” leading talents needed urgently by the new era. The

Founded in 1978 in Chicago and located today in a forested community

technological evolutions.

overall goal of the college is to establish an international, innovative,

minutes outside of Atlanta, Lorenc+Yoo Design serves clients worldwide,

forward-looking and research-oriented world-class college of design with

including in China, Korea, India, Japan, the United Arab Emirates, and the

great sense of mission of the era, international perspective and native

United States

characteristics.

communicate the identity and navigation of places and spaces. fwdesign is about communication. We understand users’ needs in the built environment and improve their experience by providing intuitive wayfinding and information systems. These are supported by brand translation, product design and implementation. We are enthusiastic advocates of inclusive design, using equality consultants at relevant stages on every project, believing absolutely that inclusive design benefits everybody. Part of our core expertise is in audit, strategy and user testing, which gives us acute insight into the varying needs of users. We strive to work and design sustainably, constantly reviewing and improving our processes to reduce our impact on the environment. fwdesign specialises in inspired but pragmatic design. With expertise in strategic wayfinding, user analysis, information graphics, mapping and product design, we translate brands and information into the public realm from initial concept through to practical implementation.


Lorenc+Yoo Design

Together Design

Integral Ruedi Baur

Hat-trick Design

Lorenc+Yoo Design creates spectacular places for

E s ta b l i s h e d i n 2 0 0 3 ,

Established in 2001, hat-trick is a multi-

W e

the world’s finest brands.

Together Design brings

disciplinary design company working

i n te r d i s c i p l i n a r y

The firm designs award-winning museum spaces,

energy and personality

for a wide variety of clients. Our aim

studio based in

trade show exhibits, sculpture, and wayfinding

to brands, helping them

is to provide our clients with the highest standard of creative design and

Paris and Zurich.

signage systems for clients in medicine, high

better connect with people. We help established brands work harder, and

project management. We believe that the best way to achieve this

We deal with questions of territorial identity. Our main activity lies in the

technology, entertainment, education, hospitality,

guide start-ups on their journey. And we do it all in a deeply collaborative

is for the director to be very hands-on and to lead the jobs from the

fields of corporate design and wayfinding systems. We also attend to

and real estate. Its multidisciplinary approach

way, working closely together with our clients to find creative solutions

front. Our passion is to produce work that achieves its targets by

projects of classic graphic design and to those related to scenography and

enlists the talents of storytellers, graphic designers,

that help them succeed. We’ve a wealth of experience in retail, food and

creating memorable, engaging ideas that are noticed and effective. We

exhibition design.

architects, and industrial designers to realize clients’ unique business goals

drink, beauty, licensing, arts and culture, and nonprofits. Our current clients

have a very broad experience in a wide variety of sectors: in other

The studios Integral Ruedi Baur were founded in 1989 in Paris and 2002 in

beautifully.

include Boots, Caffè Nero, Divine Chocolate, Royal Mail, Diageo, and The

words we bring to all our projects fresh and objective creative thinking, not

Zürich. Actually each studio has staff of about ten designers and project

One of the most recognized placemaking firms in the world, Lorenc+Yoo

Health Foundation. 

formulaic answers. 

manager. Our tasks are of various sizes and scales, beginning with the

has completed commissions for Vanke, Hines, the Mayo Clinic, Sony-

Our approach to branding is creative, flexible and involving. We’re not

design of a business card and extending to identification systems in

Ericsson, Hyatt, Georgia-Pacific, Samsung, UPS, and many others.

afraid to ask difficult questions or to give honest answers. We like to feel

urban space. In the field of way-finding we are busy with many different

Founded in 1978 in Chicago and located today in a forested community

our clients are part of the team. Our experience shows us that successful

assignments and themes - ranging from office buildings, hospitals and

minutes outside of Atlanta, Lorenc+Yoo Design serves clients worldwide,

projects depend on commitment, clear communication and a shared

airports to signage and information systems for cities and public spaces. 

including in China, Korea, India, Japan, the United Arab Emirates, and the

understanding of the processes and issues involved.

Our understanding of wayfinding exceeds the conventional approach

United States

a r e

a n

of traditional signage. We conceive orientation in space as a complex interaction of many different components and impulses. It is our concern to tune information and signs in architectural space. In a specific environment, depending on context and assignment, we strive to

SV Associates

Büro North

sharpen users’ senses to comprehend and orient themselves in space. 

Applied

SV Associates can be found in Berlin, Wellington,

Büro North’s evidence based expertise in

Applied is a thinking consultancy.

Amsterdam, S an Francisco, and Sydney.

strategic branding, design and wayfinding

We add value to projects through

Passionate about visual communication, we

drives growth, sales and efficiency benefits

well-researched intelligent analysis

enjoy challenges, problem solving and delivering

for clients.

and through a creative approach

RSM Design RSM Design is an enthusiastic multi-

excellent design. Through research and analysis

Led by Design Director Soren Luckins and

we generate exciting and relevant solutions that

Wayfinding Director Finn Butler, Büro North’s diverse and collaborative

we believe add value to business.

team integrates graphic design, industrial design and wayfinding to

At Applied, we have a reputation for a considered, intelligent and effective

a major focus on the skillful marriage

produce enduring outcomes.

output. Through our work on Legible Cities projects, we have created

of the built environment with graphic

Nick Kapica was born in 1967 in London and is the

Büro North’s approach is to actively engage with each client to discover

benchmarks in global wayfinding design. Our work has enabled us to

identity. RSM has built a reputation on

founder and partner of SV Associates. He now lives

the absolute potential of a project and to resolve the communication and

explore many places – Legible London, the most comprehensive urban

discovering and capturing the essence of each project in unique and

in Wellington, New Zealand where he is senior

design issues with rigour, clarity and creativity.

wayfinding project of its kind, I Walk New York, a major pedestrian strategy,

innovative ways that intrigue the imagination and engage the audience.

and extensive work in the City of Vancouver to help make it one of North

From the creation of the initial project concept, identity, branding, and

America’s greenest cities.

architectural character, to the weaving of the appropriate image for

lecturer for Typography at Massey University and also their Academic

Both strategy and design are fused to create exciting and inspired

Experience Designer. He has been a visiting lecturer at the University of

solutions expressed through brands, identities, publications, signage,

Arts in Bremen and has taught Visual Communication at Ravensbourne

environmental graphics and wayfinding.

to information design.

disciplinary design collaborative with

the overall project and its many individual components, RSM strives We are experts in dealing with complex information and environments.

to magnify and enrich the interactive experience. Not fitting into the

We combine this skill with editorial and design aptitudes that keep the

traditional disciplines of architecture, graphics, or interiors our work blurs

Passionate about visual communication, interested in architecture and

end user front of mind. We are a thinking company, adding value to our

the boundaries between the different approaches, yet incorporates

design his favourite projects are those requiring a multitude of disciplines,

projects through well-researched and intelligent analysis of city legibility

elements from all of them.

Not afraid to tackle the unknown and excited by new challenges he

and through our creative approach to information design.

College of Design and Communication.

is committed to delivering excellent design and maintains a fine eye for details throughout all projects. Nick enjoys bringing different people together to achieve the best results for the challenging projects the studio

College of Design and Innovation (D&I), Tongji University

is able to attract.

fwdesign fwdesign are design consultants

design stuidio s

specialising in the design of unique

Gray Puksand

College of Design

wayfinding and information systems that

and Innovation (D&I), Lorenc+Yoo Design creates spectacular places for

We want Gray Puksand clients to be

To n g j i U n i v e r s i t y ,

the world’s finest brands.

excited by our work. As a multi-studio

was developed from

The firm designs award-winning museum spaces,

architecture and interior design practice,

the Art and Design

trade show exhibits, sculpture, and wayfinding

our experience in design enables us to

Department of the College of Architecture and Urban Planning, Tongji

signage systems for clients in medicine, high

forge cutting edge, sophisticated work. The national team consists of

University.The establishment of the college aimed to better meet the

technology, entertainment, education, hospitality,

accomplished and imaginative professionals who produce exemplary

need for design and innovation because of social, economic, technological

and real estate. Its multidisciplinary approach

designs for clients worldwide.

and environmental changes, especially to meet the need for design

enlists the talents of storytellers, graphic designers,

Every client has different values.  Collaboration is integral to our distinctive

and innovation when China is turning from manufacturing China to

architects, and industrial designers to realize clients’ unique business goals

approach; our goal is to understand our client's underlying values.

creating China and when Shanghai is changing the way of economic

beautifully.

Listening, contributing ideas and sharing research knowledge are key

growth and upgrading industrial structure, and to conform to Tongji

One of the most recognized placemaking firms in the world, Lorenc+Yoo

aspects of our position as trusted advisors.

University’s sustainability-oriented discipline development strategy. The

has completed commissions for Vanke, Hines, the Mayo Clinic, Sony-

Gray Puksand has earned a reputation as being leaders. Our modern,

college is committed to the mission of cultivating “sustainable designing

Ericsson, Hyatt, Georgia-Pacific, Samsung, UPS, and many others.

visionary designs emerge from contemporary social, cultural and

and innovating” leading talents needed urgently by the new era. The

Founded in 1978 in Chicago and located today in a forested community

technological evolutions.

overall goal of the college is to establish an international, innovative,

minutes outside of Atlanta, Lorenc+Yoo Design serves clients worldwide,

forward-looking and research-oriented world-class college of design with

including in China, Korea, India, Japan, the United Arab Emirates, and the

great sense of mission of the era, international perspective and native

United States

characteristics.

communicate the identity and navigation of places and spaces. fwdesign is about communication. We understand users’ needs in the built environment and improve their experience by providing intuitive wayfinding and information systems. These are supported by brand translation, product design and implementation. We are enthusiastic advocates of inclusive design, using equality consultants at relevant stages on every project, believing absolutely that inclusive design benefits everybody. Part of our core expertise is in audit, strategy and user testing, which gives us acute insight into the varying needs of users. We strive to work and design sustainably, constantly reviewing and improving our processes to reduce our impact on the environment. fwdesign specialises in inspired but pragmatic design. With expertise in strategic wayfinding, user analysis, information graphics, mapping and product design, we translate brands and information into the public realm from initial concept through to practical implementation.


up design co., LTD Focused on creativity, UP DESIGN has accumulated yearly hands-on experience on branding, wayfinding planning and graphic design.Throughout the project from early market research to design representation and realization guidance, with our own professional expertise, we seek every product difference to create distinct and prominent images for clients. UP DESIGN is one of early way-finding system planning companies for cities and building interiors. Over the long course of development, we constantly absorb foreign advanced knowledge and combine them with characteristics of domestic environment for the completion of numerous way-finding system planning and design projects. We are the long term strategic cooperative partner of renowned property companies such as Wanda, China Resources, Vanke, and China Merchants. We are working towards the path to become the top China design and creative organization.

Sakkal Design D r . M a m o u n S a k k a l i s fo u n d e r and principal of Sakkal Design in B ot h e l l , Wa s h i n g to n . P rov i d i n g graphic design and communication solutions to major national and international corporations, his firm has focused on Arabic calligraphy and typography since the 1990's and received several awards for calligraphy, graphics, and type design. His work is widely published. Dr. Sakkal is the Arabic typography expert for Microsoft and several of his Arabic fonts are now widely used as Windows system fonts.

emerystudio

emerystudio

Based in Melbourne, emerystudio is a communication design practice with a broad scope of activities,

working across Australia, Asia, the Middle East, and the United Kingdom. Garry Emery is the creative director of the practice. He is regarded as one of the world’s leading designers. He lectures internationally and his work has been widely exhibited, published and awarded almost everywhere. He has served on international juries for graphic design and national juries for architecture and urbanism.


up design co., LTD Focused on creativity, UP DESIGN has accumulated yearly hands-on experience on branding, wayfinding planning and graphic design.Throughout the project from early market research to design representation and realization guidance, with our own professional expertise, we seek every product difference to create distinct and prominent images for clients. UP DESIGN is one of early way-finding system planning companies for cities and building interiors. Over the long course of development, we constantly absorb foreign advanced knowledge and combine them with characteristics of domestic environment for the completion of numerous way-finding system planning and design projects. We are the long term strategic cooperative partner of renowned property companies such as Wanda, China Resources, Vanke, and China Merchants. We are working towards the path to become the top China design and creative organization.

Sakkal Design D r . M a m o u n S a k k a l i s fo u n d e r and principal of Sakkal Design in B ot h e l l , Wa s h i n g to n . P rov i d i n g graphic design and communication solutions to major national and international corporations, his firm has focused on Arabic calligraphy and typography since the 1990's and received several awards for calligraphy, graphics, and type design. His work is widely published. Dr. Sakkal is the Arabic typography expert for Microsoft and several of his Arabic fonts are now widely used as Windows system fonts.

emerystudio

emerystudio

Based in Melbourne, emerystudio is a communication design practice with a broad scope of activities,

working across Australia, Asia, the Middle East, and the United Kingdom. Garry Emery is the creative director of the practice. He is regarded as one of the world’s leading designers. He lectures internationally and his work has been widely exhibited, published and awarded almost everywhere. He has served on international juries for graphic design and national juries for architecture and urbanism.


Best Wayfinding Design (Vol .2 Commercial/Education)