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Best Wayfinding

Design VOL.1

VOL. 1

Best Wayfinding

Design OFFICE/CULTURE

定价:000.00 元(精)

出版社 XXXXXXXXXXXXX

建筑景观设计

XXXXXXXXX 出版社


VOL. 1

Best Wayfinding

Design OFFICE/CULTURE

XXXXXXXXX 出版社


Best Wayfinding Design

版权页


CONTENTS

115 EPO Engenharia 118 Ochanomizu Sracity 122 Supertanker Zurich 126 Notting Hill 130 Schunk Group Spatial Graphics + Guidance and Signage System 134 The Terrace at Alie Street Sign system and way finding 138 Segreen Wayfinding & Signage

053 3M Australia HQ

office

145 GREEN DAY, Wrocław

059 Unilever

culture

064 ANZ Centre 833 Collins St Environmental Design and Signage 069 DRV_Deutsche Rentenversicherung

152 Citizen Plaza FUKUCHIYAMA

198 User Experience for a School Library

074 GREEN TOWERS

159 Flaxman Library

203 Signage System for the International Red Cross and Red Crescent Museum

020 Edelweiss House

082 STADTWERKE ESSEN WAYFINDING SYSTEM & GRAPHIC INTERFACE

162 Kounosu City Central Library in Saitama Prefecture

026 Building Ankerstrasse– Bäckerstrasse

092 1 Alie Street Identity and signage

029 Yarra Valley Water

097 Signage System for ARTIST'S HOUSE

177 Seiro Township Library

102 Centre d'art contemporain Genève

182 Obro Jagtvej library

008 DTED Interior Graphics & System Signage 014 GREEN HORIZON, Lodz

035 TNT Green Office 040 Signage DR

107 Nokia Design Helsinki 045 Concordia Design 109 Alta Diagonal bulding identity 049 East Thames Housing Association Headquarters

112 AachenMünchener Insurance

167 BIBLIOTEKET 173 Museum of Byzantine Culture

207 Visual Identity and Signage System for Ichihara Lakeside Museum 212 The Black Ensemble Theater Identity and Signage 216 Museum Wiesbaden 219 Fundação Dom Cabral Signage System

185 Magion Library

222 vorarlberg museum signaletik

190 Kunshan Culture & Art Center (KSCAC)

224 JAM, Japanese American Museum

194 Design Museum Holon - Signage and way-finding system

228 Vancouver Community Library


CONTENTS

115 EPO Engenharia 118 Ochanomizu Sracity 122 Supertanker Zurich 126 Notting Hill 130 Schunk Group Spatial Graphics + Guidance and Signage System 134 The Terrace at Alie Street Sign system and way finding 138 Segreen Wayfinding & Signage

053 3M Australia HQ

office

145 GREEN DAY, Wrocław

059 Unilever

culture

064 ANZ Centre 833 Collins St Environmental Design and Signage 069 DRV_Deutsche Rentenversicherung

152 Citizen Plaza FUKUCHIYAMA

198 User Experience for a School Library

074 GREEN TOWERS

159 Flaxman Library

203 Signage System for the International Red Cross and Red Crescent Museum

020 Edelweiss House

082 STADTWERKE ESSEN WAYFINDING SYSTEM & GRAPHIC INTERFACE

162 Kounosu City Central Library in Saitama Prefecture

026 Building Ankerstrasse– Bäckerstrasse

092 1 Alie Street Identity and signage

029 Yarra Valley Water

097 Signage System for ARTIST'S HOUSE

177 Seiro Township Library

102 Centre d'art contemporain Genève

182 Obro Jagtvej library

008 DTED Interior Graphics & System Signage 014 GREEN HORIZON, Lodz

035 TNT Green Office 040 Signage DR

107 Nokia Design Helsinki 045 Concordia Design 109 Alta Diagonal bulding identity 049 East Thames Housing Association Headquarters

112 AachenMünchener Insurance

167 BIBLIOTEKET 173 Museum of Byzantine Culture

207 Visual Identity and Signage System for Ichihara Lakeside Museum 212 The Black Ensemble Theater Identity and Signage 216 Museum Wiesbaden 219 Fundação Dom Cabral Signage System

185 Magion Library

222 vorarlberg museum signaletik

190 Kunshan Culture & Art Center (KSCAC)

224 JAM, Japanese American Museum

194 Design Museum Holon - Signage and way-finding system

228 Vancouver Community Library


office


office


DTED Interior Graphics & System Signage

Client South Australian Department of Trade and Economic Development Location Adelaide, Australia Photographer Rob Geh

DESIGN COMPANY

Motiv Brand Design The design called for the creation of interior public spaces through 5

thematics formed part of the total project.

levels of an entirely new office building in the Adelaide CBD. Central to

Motiv Brand Design (MBD) were responsible for interior design and

the brief was the expression of the DTED brand, recently developed by

creative brand installation. Motiv worked in conjunction with MPH

Motiv.

architects (Adelaide). Sculptural panels were manufactured and installed

A distinctive colour palette was developed as a basic element of brand

by Custom Works (Adelaide).

guidelines and each level of the new DTED offices was boldly colour-

Reception areas/foyer and signage were manufactured by Rodney

coded to reflect each level’s main area of activity. A sculptural texture

Robertson & Associates (Adelaide) under the supervision of Paul Jones.

was developed by formulating irregular blocks attached to modular

Project Building Managers: ISIS Adelaide.

panels, assembled off-site and ‘invisibly’ butted together and installed in situ. Corridors, reception areas, theme screens, glazing decals, meeting room privacy screening, directory signage, floor level identities and foyer

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DTED Interior Graphics & System Signage

Client South Australian Department of Trade and Economic Development Location Adelaide, Australia Photographer Rob Geh

DESIGN COMPANY

Motiv Brand Design The design called for the creation of interior public spaces through 5

thematics formed part of the total project.

levels of an entirely new office building in the Adelaide CBD. Central to

Motiv Brand Design (MBD) were responsible for interior design and

the brief was the expression of the DTED brand, recently developed by

creative brand installation. Motiv worked in conjunction with MPH

Motiv.

architects (Adelaide). Sculptural panels were manufactured and installed

A distinctive colour palette was developed as a basic element of brand

by Custom Works (Adelaide).

guidelines and each level of the new DTED offices was boldly colour-

Reception areas/foyer and signage were manufactured by Rodney

coded to reflect each level’s main area of activity. A sculptural texture

Robertson & Associates (Adelaide) under the supervision of Paul Jones.

was developed by formulating irregular blocks attached to modular

Project Building Managers: ISIS Adelaide.

panels, assembled off-site and ‘invisibly’ butted together and installed in situ. Corridors, reception areas, theme screens, glazing decals, meeting room privacy screening, directory signage, floor level identities and foyer

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GREEN HORIZON, Lodz

Execution Kolektyf Client Skanska

Designer

Medusagroup, Joanna Sowula, Xenia Mrozowska, Kolektyf The graphic design of this project tells a story of a factory operating between 1924 and 2005. Today in its place we can see a big office block that was certified by energy saving LEED Silver. Visual complexity of this project uses originality of historic graphics and documents illustrating the textiles factory of Ajzyk Piaskowski. Black and white designs are visible by the entrance and lift corridors, whilst colours are there to identify 4 different entrances and parking for the building

Location Lodz, Poland Photographer Karolina Kosowicz


GREEN HORIZON, Lodz

Execution Kolektyf Client Skanska

Designer

Medusagroup, Joanna Sowula, Xenia Mrozowska, Kolektyf The graphic design of this project tells a story of a factory operating between 1924 and 2005. Today in its place we can see a big office block that was certified by energy saving LEED Silver. Visual complexity of this project uses originality of historic graphics and documents illustrating the textiles factory of Ajzyk Piaskowski. Black and white designs are visible by the entrance and lift corridors, whilst colours are there to identify 4 different entrances and parking for the building

Location Lodz, Poland Photographer Karolina Kosowicz


Edelweiss House

Design Company Leaf Design Pvt. Ltd. Location Mumbai, India Area

Designer

Taruna Verma, Tanvi Dalal, Anuja Selva, Sandeep Ozarde

21,182 m2

Edelweiss House is envisioned to be a center of empowerment enabling employees to act as catalysts, extending the brand into designing of the space. Conceiving the brand environment for Edelweiss office premises entailed crafting wealth from ideas that resonated with the values of financial innovation. The space design combined imagination with a series of origami craft renditions, expressing both the sophistication of the space and the endlessly inventive spirit behind the company. At the core of Edelweiss, is the conviction to “create ideas yet protect its values”. In sync with the brand personality and new values – all workspace areas were to do away with frosting and privacy controls. Thus the innovative forms of Origami resonated with the open mindedness, transparency & efficiency – that is disruptive in the financial world. And also paves a more courageous way of looking into the future. Branded origami visual language with its modern abstractions and contemporary forms paved the way to a bolder, new direction.

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Edelweiss House

Design Company Leaf Design Pvt. Ltd. Location Mumbai, India Area

Designer

Taruna Verma, Tanvi Dalal, Anuja Selva, Sandeep Ozarde

21,182 m2

Edelweiss House is envisioned to be a center of empowerment enabling employees to act as catalysts, extending the brand into designing of the space. Conceiving the brand environment for Edelweiss office premises entailed crafting wealth from ideas that resonated with the values of financial innovation. The space design combined imagination with a series of origami craft renditions, expressing both the sophistication of the space and the endlessly inventive spirit behind the company. At the core of Edelweiss, is the conviction to “create ideas yet protect its values”. In sync with the brand personality and new values – all workspace areas were to do away with frosting and privacy controls. Thus the innovative forms of Origami resonated with the open mindedness, transparency & efficiency – that is disruptive in the financial world. And also paves a more courageous way of looking into the future. Branded origami visual language with its modern abstractions and contemporary forms paved the way to a bolder, new direction.

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Building Ankerstrasse –Bäckerstrasse

Client Stiftung Abendrot Photographer Büro4

Designer

Büro4 AG für Gestaltung + Kommunikation Zurich

Signage concept for an office building in Zurich’s District 4. The renovated industrial building in the inner courtyard has two postal addresses: Ankerstrassee and Bäckerstrasse. Two newly created signs differentiate the two building entrances: anchor and pretzel.


Building Ankerstrasse –Bäckerstrasse

Client Stiftung Abendrot Photographer Büro4

Designer

Büro4 AG für Gestaltung + Kommunikation Zurich

Signage concept for an office building in Zurich’s District 4. The renovated industrial building in the inner courtyard has two postal addresses: Ankerstrassee and Bäckerstrasse. Two newly created signs differentiate the two building entrances: anchor and pretzel.


Yarra Valley Water

Senior Creative / Conceptual Design Matt Ryan Junior Designer / Finished Art Ilana McMorran

Designer

Photographer

Gray Puksand

Mark Duffus, MD Photography

The design was to respond to Yarra Valley Water and celebrate the

graphics package that had been developed uniquely for each building on

essential service this client provides to the community.

campus.

This theme continues to drive the graphic design, which was inspired by

I n d i v i d u a l b ra n d i n g i c o n o g ra p hy a n d u n i q u e   c o l o u r p a l e t te s

the movement and beautiful array of colours evident as the spectrum of

were developed for each building on site, supported by the integrated

light becomes visible as it refracts through water.

environmental graphic treatments throughout each building.

A multi-faceted geometric design featuring an infinite number of over

This calculated use of colour within the building's branding and

lapping pentagrams strives to represent an impressionistic response to

iconography created a secondary reference of building location without

the clients core business (Melbourne's largest municipal water supplier)

having to display additional levels of information, reducing the number of

by emulating the effects of the refraction of light through water, in what

signs and directional aids required. By reducing the amount of information

can ultimately been seen by the naked eye as a myriad of triangles.

users needed to recall, movements between departments and buildings

This design methodology formed the basis on which a heavily researched

was now a simple act, regardless of nationality or age simply through

and designed way finding package was conceptualised. 

clean design and sound colour theories

This package not only achieved its objective by reducing congestion and general confusion around heavy traffic areas whilst displaying minimal information, it also complemented all aspects of the environmental

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Yarra Valley Water

Senior Creative / Conceptual Design Matt Ryan Junior Designer / Finished Art Ilana McMorran

Designer

Photographer

Gray Puksand

Mark Duffus, MD Photography

The design was to respond to Yarra Valley Water and celebrate the

graphics package that had been developed uniquely for each building on

essential service this client provides to the community.

campus.

This theme continues to drive the graphic design, which was inspired by

I n d i v i d u a l b ra n d i n g i c o n o g ra p hy a n d u n i q u e   c o l o u r p a l e t te s

the movement and beautiful array of colours evident as the spectrum of

were developed for each building on site, supported by the integrated

light becomes visible as it refracts through water.

environmental graphic treatments throughout each building.

A multi-faceted geometric design featuring an infinite number of over

This calculated use of colour within the building's branding and

lapping pentagrams strives to represent an impressionistic response to

iconography created a secondary reference of building location without

the clients core business (Melbourne's largest municipal water supplier)

having to display additional levels of information, reducing the number of

by emulating the effects of the refraction of light through water, in what

signs and directional aids required. By reducing the amount of information

can ultimately been seen by the naked eye as a myriad of triangles.

users needed to recall, movements between departments and buildings

This design methodology formed the basis on which a heavily researched

was now a simple act, regardless of nationality or age simply through

and designed way finding package was conceptualised. 

clean design and sound colour theories

This package not only achieved its objective by reducing congestion and general confusion around heavy traffic areas whilst displaying minimal information, it also complemented all aspects of the environmental

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TNT Green Office

Client TNT Photographer Thijs Wolzak

Designer

Studio Dumbar

In 2009 TNT opened their new Green Office in Hoofddorp. Designed by Dutch architect Paul de Ruiter, this pioneering project was heralded upon completion as the most sustainable building in Europe. Commissioned to design the building’s signage system, Studio Dumbar had to consider the guiding principles that characterised its design: sustainability, transparency, and personality. The signage system we designed employs colour and materials in their simplest form. The signage system suits the spirit of its surrounding, communicating information clearly without being intrusive. The concept of light is integral throughout the building. For example, workspaces are located on the outer edge of the building, with transparent glass walls looking onto the building’s interior. Window graphics were introduced to ensure that people working in the offices enjoy privacy whilst benefiting from the energy and function of natural light.

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TNT Green Office

Client TNT Photographer Thijs Wolzak

Designer

Studio Dumbar

In 2009 TNT opened their new Green Office in Hoofddorp. Designed by Dutch architect Paul de Ruiter, this pioneering project was heralded upon completion as the most sustainable building in Europe. Commissioned to design the building’s signage system, Studio Dumbar had to consider the guiding principles that characterised its design: sustainability, transparency, and personality. The signage system we designed employs colour and materials in their simplest form. The signage system suits the spirit of its surrounding, communicating information clearly without being intrusive. The concept of light is integral throughout the building. For example, workspaces are located on the outer edge of the building, with transparent glass walls looking onto the building’s interior. Window graphics were introduced to ensure that people working in the offices enjoy privacy whilst benefiting from the energy and function of natural light.

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Signage DR

Designer

Front Nordic Creative Director Masoud Alavi

Masoud Alavi designed the Danish National Broadcasting Corporation's (DR) image graphics and integrated signage for a new state-of-theart Copenhagen headquarters, a 5-building complex with 5 different architectural concepts. The Danish Broadcasting Corporation, DR, is the state-owned Danish media company broadcasting multi-platform news, culture, and entertainment. DR is a Public Service media provider with full-country coverage and audience connection. When DR moved from "TV City" and "Radio House" to its new location, "DR Town" (DR Byen) in 2006. The challenge was to visually integrate the five very different buildings by creating a user-friendly, colourful wayfinding sign system which also reinforced the new DR image.

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Signage DR

Designer

Front Nordic Creative Director Masoud Alavi

Masoud Alavi designed the Danish National Broadcasting Corporation's (DR) image graphics and integrated signage for a new state-of-theart Copenhagen headquarters, a 5-building complex with 5 different architectural concepts. The Danish Broadcasting Corporation, DR, is the state-owned Danish media company broadcasting multi-platform news, culture, and entertainment. DR is a Public Service media provider with full-country coverage and audience connection. When DR moved from "TV City" and "Radio House" to its new location, "DR Town" (DR Byen) in 2006. The challenge was to visually integrate the five very different buildings by creating a user-friendly, colourful wayfinding sign system which also reinforced the new DR image.

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Concordia Design

Design Company Brandburg in cooperation with no4 Location Poznan, Poland

Designer

Maciej Kawecki, Kuba Jankowiak

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Concordia Design – an old printing house converted into a design and

form and decided to reverse roles and focus on interaction. This is when

creativity center. Here design means the process of defining goals,

wayfinding became more of a playfinding. We used white boards against

innovative work, novel solutions and business implementations.

a white background. The floor you are on is shown by the words and

The logo combines a couple of elements: first there is the blue line.

icons shooting out like sprouts. This system invites you to come closer

Mobile and flexible, it takes form of the objects it describes. It is dynamic,

and get in touch with the information. Your sensory journey starts with

follows shapes, creates things but also denies them. Another element

various textures and materials. Materials are important to our senses. We

is the expanded typography. The spaces make the user experience

used contrasting surfaces like the rough brick wall and the shiny surface

the logo as ideas that are being either separated, analyzed or joined,

of the board. Some elements became hyperbolic, like spatial elements

synthesized. It denotes betweenness, a process.

of 2.5 meters signing the floor – they are both objects and information.

The shape of the line and the logo appear in multiple areas, such as

Arrows bend around wall corners. Room numbers hover just 30 cm above

stationery, everyday objects, lines inside the building as wall graphics,

the ground instead of the usual eye-level. Large-scale steel boards with

LED screens as info displays, in communication without actually using

letters cut out in Concordia font placed in open spaces of the building

the logotype, as installations outside the building, in printed materials, in

encourage the people to communicate. Even the stairs and floors carry

wayfinding solutions or corporate gadgets.

messages. They all invite you to start a dialog, to play and get involved.

In the wayfinding system we rejected the standard rule of function over

They capture the creative spirit of the place.

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Concordia Design

Design Company Brandburg in cooperation with no4 Location Poznan, Poland

Designer

Maciej Kawecki, Kuba Jankowiak

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Concordia Design – an old printing house converted into a design and

form and decided to reverse roles and focus on interaction. This is when

creativity center. Here design means the process of defining goals,

wayfinding became more of a playfinding. We used white boards against

innovative work, novel solutions and business implementations.

a white background. The floor you are on is shown by the words and

The logo combines a couple of elements: first there is the blue line.

icons shooting out like sprouts. This system invites you to come closer

Mobile and flexible, it takes form of the objects it describes. It is dynamic,

and get in touch with the information. Your sensory journey starts with

follows shapes, creates things but also denies them. Another element

various textures and materials. Materials are important to our senses. We

is the expanded typography. The spaces make the user experience

used contrasting surfaces like the rough brick wall and the shiny surface

the logo as ideas that are being either separated, analyzed or joined,

of the board. Some elements became hyperbolic, like spatial elements

synthesized. It denotes betweenness, a process.

of 2.5 meters signing the floor – they are both objects and information.

The shape of the line and the logo appear in multiple areas, such as

Arrows bend around wall corners. Room numbers hover just 30 cm above

stationery, everyday objects, lines inside the building as wall graphics,

the ground instead of the usual eye-level. Large-scale steel boards with

LED screens as info displays, in communication without actually using

letters cut out in Concordia font placed in open spaces of the building

the logotype, as installations outside the building, in printed materials, in

encourage the people to communicate. Even the stairs and floors carry

wayfinding solutions or corporate gadgets.

messages. They all invite you to start a dialog, to play and get involved.

In the wayfinding system we rejected the standard rule of function over

They capture the creative spirit of the place.

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East Thames Housing Association Headquarters

Gareth Howat & Jim Sutherland Client East Thames Housing Association

Designer

Gareth Howat, Jim Sutherland & Mark Wheatcroft

Environmental graphics and wayfinding scheme for housing association East Thames’ group headquarters in Stratford, east London. Based on the Group’s brand identity theme of ‘sunrises’, referencing the sun rising in the east. Using the principles of light, shade and reflection, a simplified circular ‘sun’ shape and a relevant colour palette, we created an innovative system using reflected and transparent sunrise colours. Creating ‘glowing’ iconography and wayfinding by bouncing colour from the reverse of signs against white walls of the building provided the base for their scheme. Transparent colour applied to glazing let natural light cast colour throughout the building. In addition, applied graphics and installations captured the theme of the ‘sun’, including a 2m clock in the public space alongside photography of local sunrises submitted by residents across east London and clients of East Thames to convey an optimistic and hopeful future.

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Creative Director

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East Thames Housing Association Headquarters

Gareth Howat & Jim Sutherland Client East Thames Housing Association

Designer

Gareth Howat, Jim Sutherland & Mark Wheatcroft

Environmental graphics and wayfinding scheme for housing association East Thames’ group headquarters in Stratford, east London. Based on the Group’s brand identity theme of ‘sunrises’, referencing the sun rising in the east. Using the principles of light, shade and reflection, a simplified circular ‘sun’ shape and a relevant colour palette, we created an innovative system using reflected and transparent sunrise colours. Creating ‘glowing’ iconography and wayfinding by bouncing colour from the reverse of signs against white walls of the building provided the base for their scheme. Transparent colour applied to glazing let natural light cast colour throughout the building. In addition, applied graphics and installations captured the theme of the ‘sun’, including a 2m clock in the public space alongside photography of local sunrises submitted by residents across east London and clients of East Thames to convey an optimistic and hopeful future.

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Creative Director

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Design Team

3M Australia HQ

Paul Tabouré, Jon Zhu Client Colliers Project Services Location Sydney, Australia

Designer

Photographer

THERE

THERE

The new 8,000sqm Australian HQ for global innovation giant 3M, required an extensive signage and wayfinding package that would compliment the extensive branded environment also designed by THERE. We delivered a complete signage solution that captured the 3M brand essence ‘Harnessing the chain reaction of new ideas’ and celebrated the culture of innovation which is at the heart of 3M. The scope included all custom designed, internal and external identification signage, wayfinding signs, plinths and statutory. A variety of materials and finishes were utilised with each sign fabricated from a single, folding, laser cut piece of powder coated aluminium. The company’s rich heritage was further celebrated with an 80sqm routed timeline wall relief that showcased the company’s brand evolution over the last hundred years.

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Design Team

3M Australia HQ

Paul Tabouré, Jon Zhu Client Colliers Project Services Location Sydney, Australia

Designer

Photographer

THERE

THERE

The new 8,000sqm Australian HQ for global innovation giant 3M, required an extensive signage and wayfinding package that would compliment the extensive branded environment also designed by THERE. We delivered a complete signage solution that captured the 3M brand essence ‘Harnessing the chain reaction of new ideas’ and celebrated the culture of innovation which is at the heart of 3M. The scope included all custom designed, internal and external identification signage, wayfinding signs, plinths and statutory. A variety of materials and finishes were utilised with each sign fabricated from a single, folding, laser cut piece of powder coated aluminium. The company’s rich heritage was further celebrated with an 80sqm routed timeline wall relief that showcased the company’s brand evolution over the last hundred years.

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Unilever

Design Company

Bruce Mau Design

Unilever is a global organization with the ambitious goal of doubling the also developed a series of global guidelines for the application of the size of its business by 2020, while committing to increasing its positive refreshed brand across various collateral, including digital and social social impact and reducing its environmental footprint.

media platforms, packaging, corporate communications materials and

BMD was tasked with creating a new communications framework and stationery. visual identity system that would humanize the brand, and demonstrate One of these guidelines documents, the Global Building Guidelines, Unilever’s Sustainable Living commitments. The system is founded on the describes the application of the branding system to the built idea of telling real stories about real people. The system relies heavily on environment. BMD developed a framework for how the brand comes photography, patterning and typography to create a more approachable to life in space. To test and refine the guidelines, we rolled out two key brand, as a means by which to communicate the small ways in which sites: Kingston in the UK, and Four Acres, a residential training facility in Unilever is making a big difference around the world.

Singapore. At each site, we designed and implemented an architecturally

Once the basic framework had been defined, BMD worked with Unilever’s integrated and impactful expression of Unilever, authentic to the global global brand team to direct the rollout internally and externally.  We brand, while relevant to the local market.

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Unilever

Design Company

Bruce Mau Design

Unilever is a global organization with the ambitious goal of doubling the also developed a series of global guidelines for the application of the size of its business by 2020, while committing to increasing its positive refreshed brand across various collateral, including digital and social social impact and reducing its environmental footprint.

media platforms, packaging, corporate communications materials and

BMD was tasked with creating a new communications framework and stationery. visual identity system that would humanize the brand, and demonstrate One of these guidelines documents, the Global Building Guidelines, Unilever’s Sustainable Living commitments. The system is founded on the describes the application of the branding system to the built idea of telling real stories about real people. The system relies heavily on environment. BMD developed a framework for how the brand comes photography, patterning and typography to create a more approachable to life in space. To test and refine the guidelines, we rolled out two key brand, as a means by which to communicate the small ways in which sites: Kingston in the UK, and Four Acres, a residential training facility in Unilever is making a big difference around the world.

Singapore. At each site, we designed and implemented an architecturally

Once the basic framework had been defined, BMD worked with Unilever’s integrated and impactful expression of Unilever, authentic to the global global brand team to direct the rollout internally and externally.  We brand, while relevant to the local market.

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Designer

ANZ Centre 833 Collins St Environmental Design and Signage

Daniel Peterson, Fabio Ongarato Client Australia and New Zealand Banking Group Creative Director

Architecture and Interior Design HASSELL Photographer Earl Carter

Fabio Ongarato ANZ, renowned for its strong work culture, has a new head office which

light well.

is home to over 6,500 staff. In collaboration with HASSELL and BLL, Fabio

As part of the environmental graphics package a diverse range

Ongarato Design devised a comprehensive wayfinding and environmental

of supergraphics and installations were created to suit varied hub

graphics system that matches ANZ’s cultural needs and workplace values.

environments, and to encourage staff interaction. Each of the hub

The wayfinding system was created as an extension of the architecture.

environments designed to suit the wide variety of occupant profiles

Elegant sculptural forms were directly inspired by the shifting planes that

and requirements these were termed; ‘Play’, a space focused around

are detailed in the architecture and the concept of an ‘urban canvas’

competition and teamwork. Create’, a space designed to encourage open

or ‘civic’ space. Through a process of rigorous integration with the

mindedness and house a connection to the history of ANZ. ‘Grow’, a place

architecture the signage system functions as an extension of the space,

of respite, tranquility and rejuvenation. ‘Move’, a connection to the wider

rather than appearing as a layer on top of the space, operating as a

urban metropolis, a dynamic and energetic space and ‘Click’, a high tech

series of extrusions resulting in an intuitive and architecturally harmonic

space based around technology and global connectivity.

solution. Beyond the aesthetic response one of the key challenges was the sheer size and scope of the wayfinding strategy required for a 13 storey building with 3 separate lift cores and a central 10 storey atrium

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DRV_Deutsche Rentenversicherung

Client HPP International Planungsgesellschaft mbH

Designer

NathanaĂŤl Gourdin, Katy MĂźller, Friederike KĂźhne, Daniel Perraudin, Katharina Seitz,Felix Wissing

As the largest German pension insurance company, DRV supports

The zoning of the areas is coded using different colours.

employees from the beginning of their working lives until retirement.

These facilitate orientation and are already in use in the calling

The architects HPP Hentrich-Petschnigg & Partner were assigned

system of the waiting area. The colour differentiation is continued in

with the renovation of a multi-storey office building. A signage

the signage and continues through until confirmation of arrival. Here

system was developed for the information and advice office on

large, three-dimensional characters on the glass dividing walls of the

the 1st floor to guide the customers from the waiting area to the

consultation areas serve as destination identification.

consultation area. Around 500 customers are handled each day at the Berlin site. In order to improve guidance of the flows of visitors the 59 consultation areas were divided into two zones and renumbered. Guidance is located systematically on pillars, which structure the open-plan office spatially and visually as well as providing the necessary longerdistance effect.

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GREEN TOWERS

Execution Kolektyf Client Skanska Location

Designer

Medusagroup + Joanna Sowula Bespoke graphic for wayfinding in this building was designed by Medusagroup, however the execution was given to Kolektyf who developed the details. Green Towers is the first site in Poland that has obtianed the platinum award of LEED Shell & Core. This project not only plays a part in finding your way within the builiding, but it’s also an attractive graphic element which makes Green Towers very unique. This project is also adding value by its ‘eco-factor’by visually promoting energy saving, recyclying and takig the stairs.

Wroclaw, Poland Photographer Bartosz Holoszkiewicz


GREEN TOWERS

Execution Kolektyf Client Skanska Location

Designer

Medusagroup + Joanna Sowula Bespoke graphic for wayfinding in this building was designed by Medusagroup, however the execution was given to Kolektyf who developed the details. Green Towers is the first site in Poland that has obtianed the platinum award of LEED Shell & Core. This project not only plays a part in finding your way within the builiding, but it’s also an attractive graphic element which makes Green Towers very unique. This project is also adding value by its ‘eco-factor’by visually promoting energy saving, recyclying and takig the stairs.

Wroclaw, Poland Photographer Bartosz Holoszkiewicz


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整个案例图片偏小, 请补图 STADTWERKE ESSEN WAYFINDING SYSTEM & GRAPHIC INTERFACE

Designer

Dmitri Lavrow Design Company

Photographer

HardCase Design Client

Markus Schwalenberg, Lev Khesin

Stadwerke Essen

Image editor

Location

Dmitri Kireev

Essen, German Modern working environment is about arranging workflows and creating

This same resonance informs a graphic structure of interlocking stripes

atmospheres. Stadtwerke Essen, a German public utilities operator, aimed

and circular segments covering some 600 square metres of glass partition

at both goals back in 2008, as they decided to expand and rearrange

walls. Derived from a random-based mathematical algorithm, the continuous

their office space.

non-repeating ornament creates an impressively dense atmospheric effect

Transparency is the architectural leitmotif of the company’s headquarters

throughout the building.

annexe that was accomplished in 2012. Constructed of glass for its most

Yet the glass wall design is not just a matter of æsthetic excess. In the

part, the elegant edifice is monolithic, yet pervious to light and sight. The

pragmatical sense, the semi-transparent membrane helps provide and fine-

building has a clear symmetrical layout, with a sense of fine geometrical

tune privacy for employees and visitors, at the same time retaining partial

flow due to its quadrant edge curves.

visibility of the interior. White diffuser film is used for conference spaces

This distinct architectural form translates into a comprehensive graphic

and technical facilities, shimmering grey ”day-and-night“ film decorates office

interface. An extensive set of visual elements provides for coding,

rooms.

signage and information, aids navigation, and emphasizes the structure

Dmitri Lavrow, principal of HardCase Design: ”While addressing functional and

of the five storey building – including working, social and infrastructural

æsthetical issues alike, we do meticulously follow the purpose, character,

spaces, two underground parking levels, and outdoor facilities. Every

and formal style of built space. Rather than creating an additional physical

detail – even the design of escape and rescue plans – follows this

surface, we want to have graphic design evolve from and blend organically

scheme.

with architecture. We do not intend to be dissonant or even loud – yet we

An elaborate typographic concept is operative for the wayfinding

make a point of being sharp and articulate. A building should (and will) not

system. The grid–based, monospace HardCase font family makes for a

remain the same once we have entered and manipulated it.“

technoid, somewhat retro-futuristic look that resonates well with both architectural and corporate image.


整个案例图片偏小, 请补图 STADTWERKE ESSEN WAYFINDING SYSTEM & GRAPHIC INTERFACE

Designer

Dmitri Lavrow Design Company

Photographer

HardCase Design Client

Markus Schwalenberg, Lev Khesin

Stadwerke Essen

Image editor

Location

Dmitri Kireev

Essen, German Modern working environment is about arranging workflows and creating

This same resonance informs a graphic structure of interlocking stripes

atmospheres. Stadtwerke Essen, a German public utilities operator, aimed

and circular segments covering some 600 square metres of glass partition

at both goals back in 2008, as they decided to expand and rearrange

walls. Derived from a random-based mathematical algorithm, the continuous

their office space.

non-repeating ornament creates an impressively dense atmospheric effect

Transparency is the architectural leitmotif of the company’s headquarters

throughout the building.

annexe that was accomplished in 2012. Constructed of glass for its most

Yet the glass wall design is not just a matter of æsthetic excess. In the

part, the elegant edifice is monolithic, yet pervious to light and sight. The

pragmatical sense, the semi-transparent membrane helps provide and fine-

building has a clear symmetrical layout, with a sense of fine geometrical

tune privacy for employees and visitors, at the same time retaining partial

flow due to its quadrant edge curves.

visibility of the interior. White diffuser film is used for conference spaces

This distinct architectural form translates into a comprehensive graphic

and technical facilities, shimmering grey ”day-and-night“ film decorates office

interface. An extensive set of visual elements provides for coding,

rooms.

signage and information, aids navigation, and emphasizes the structure

Dmitri Lavrow, principal of HardCase Design: ”While addressing functional and

of the five storey building – including working, social and infrastructural

æsthetical issues alike, we do meticulously follow the purpose, character,

spaces, two underground parking levels, and outdoor facilities. Every

and formal style of built space. Rather than creating an additional physical

detail – even the design of escape and rescue plans – follows this

surface, we want to have graphic design evolve from and blend organically

scheme.

with architecture. We do not intend to be dissonant or even loud – yet we

An elaborate typographic concept is operative for the wayfinding

make a point of being sharp and articulate. A building should (and will) not

system. The grid–based, monospace HardCase font family makes for a

remain the same once we have entered and manipulated it.“

technoid, somewhat retro-futuristic look that resonates well with both architectural and corporate image.


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1 Alie Street Identity and signage

Design Company Commercial Art Photographer Commercial Art

Designer

Dmitri Lavrow 1 Alie Street is owned and managed by the City of London Corporation.

room types, stairways and elevators. These were designed to provide

The building consists of offices with common use areas such as

maximum contrast and visibility along the building’s corridors.

kitchens and shower rooms. As part of a redevelopment project we

In order to keep costs down we worked closely with the sign

were commissioned to develop a new identity along with signage and

manufacturer to adapt an off the shelf system of sign types. A brushed

wayfinding throughout the building.

aluminium finish has been specified with content applied in two different

A bold typographic approach was developed referencing the form of the

greys. An effective solution was designedand installed within a tight

building's main entrance. Content was rationalised into two kinds: office

budget.

and communal and a visual hierarchy was developed using two different weights of arrow. Each floor was assigned an identifying colour. These colours are prominently applied at the entrance to each floor and are referenced on the main reception directory sign. A set of bespoke pictograms were developed to signpost specific

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1 Alie Street Identity and signage

Design Company Commercial Art Photographer Commercial Art

Designer

Dmitri Lavrow 1 Alie Street is owned and managed by the City of London Corporation.

room types, stairways and elevators. These were designed to provide

The building consists of offices with common use areas such as

maximum contrast and visibility along the building’s corridors.

kitchens and shower rooms. As part of a redevelopment project we

In order to keep costs down we worked closely with the sign

were commissioned to develop a new identity along with signage and

manufacturer to adapt an off the shelf system of sign types. A brushed

wayfinding throughout the building.

aluminium finish has been specified with content applied in two different

A bold typographic approach was developed referencing the form of the

greys. An effective solution was designedand installed within a tight

building's main entrance. Content was rationalised into two kinds: office

budget.

and communal and a visual hierarchy was developed using two different weights of arrow. Each floor was assigned an identifying colour. These colours are prominently applied at the entrance to each floor and are referenced on the main reception directory sign. A set of bespoke pictograms were developed to signpost specific

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Alta Diagonal bulding identity

Client Deka Inmobilien Location

Designer

Barcelona

Clase bcn

The starting point for this project was coming up with the name, based on the idea of the building’s location in Barcelona. This neighbourhood of the city is popularly known as the zona alta ‘high(-end) district’ in the Diagonal area. Bearing in mind the fact that the building in question is an upmarket office block, Alta Diagonal captures the project in a nutshell. To give the building its own personality and reflect its location on Avinguda Diagonal ‘Diagonal Avenue’, we made a series of diagonal cuts through the typeface to stress its “graphical location” in the city of Barcelona. The elements in the design of the building’s signage were deliberately oversized to correspond to the exact size of the pieces of cladding to create highly visible signs that fitted with the architecture. This integration continued in the same vein with the choice of material: stainless steel. A material totally in keeping with the other materials selected by the team of architects charged with redesigning the building. 

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AachenMünchener Insurance

Client AachenMünchener Versicherung AG Location

Designer

Moniteurs Communication Design

The new headquarters of AachenMünchener Insurance captivates visitors through its open architecture. A glass bridge connects the different parts of the building and leaves room for a pedestrian zone and shops. This enhances the overall urban attractiveness and also serves the particular demands placed upon it by the various groups of users, i.e. the clients of AachenMünchener and its suppliers. Moniteurs adopted the basic concept of the façade, by directly deriving the shape, material and colour of the orientation system columns from it: tall rectangles hold the information, but nevertheless allow a view of the building behind. This is complemented by discreet signs directly on the AachenMünchener building.

Aachen, Germany Photographer Stefan Schilling


AachenMünchener Insurance

Client AachenMünchener Versicherung AG Location

Designer

Moniteurs Communication Design

The new headquarters of AachenMünchener Insurance captivates visitors through its open architecture. A glass bridge connects the different parts of the building and leaves room for a pedestrian zone and shops. This enhances the overall urban attractiveness and also serves the particular demands placed upon it by the various groups of users, i.e. the clients of AachenMünchener and its suppliers. Moniteurs adopted the basic concept of the façade, by directly deriving the shape, material and colour of the orientation system columns from it: tall rectangles hold the information, but nevertheless allow a view of the building behind. This is complemented by discreet signs directly on the AachenMünchener building.

Aachen, Germany Photographer Stefan Schilling


EPO Engenharia

Client EPO Engenharia Location Belo Horizonte, Brasil

Designer

Greco Design

In order to create the signage system for Escritório Parque ("Park Office"), we heard what the place and its nature had to tell us, as well as the human interventions in the area. Hence, gabions placed around the hills near the construction site served as a reference for the wire mesh we used on the signage, and the chromatic palette was defined based on the distinct colors of the phyllite - a typical rock of the area. The pictograms were based on the sinuosity of Gustavo Penna's architectural design. The identification totens were named "Sculpture Letter", and they provide a clear demarcation of each building area. These largescale letters filled with green can also be a meeting point, being easily recognizable even from afar. 

Photographer Rafael Motta


EPO Engenharia

Client EPO Engenharia Location Belo Horizonte, Brasil

Designer

Greco Design

In order to create the signage system for Escritório Parque ("Park Office"), we heard what the place and its nature had to tell us, as well as the human interventions in the area. Hence, gabions placed around the hills near the construction site served as a reference for the wire mesh we used on the signage, and the chromatic palette was defined based on the distinct colors of the phyllite - a typical rock of the area. The pictograms were based on the sinuosity of Gustavo Penna's architectural design. The identification totens were named "Sculpture Letter", and they provide a clear demarcation of each building area. These largescale letters filled with green can also be a meeting point, being easily recognizable even from afar. 

Photographer Rafael Motta


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Ochanomizu Solacity

Designer

6D-K Co., Ltd Location Tokyo, Japan

This project is a VI (Visual Identity) and Sign plan of the office building, located in front of the station in Tokyo Ochanomizu. Usually office building may not set VI because there is the replacement of various companies. However, a lot of similar buildings are built in this area. Therefore, hard to find the under ground, above ground, and the entrance etc. There is a difficult point to be incomprehensible where oneself is. So I produced VI and decided to design the Sign centering on VI. This area called “Ochanomizu� has the meaning of a clean water place. (Ochanomizu: mizu means water.) It is expressed in the naming of "Solacity" concept to the building. (Solacity: Sola means sky.) Visuals created with a touch of ink painting with light blue ink. I produce the visual which does not have strong identity to be seen in both water and the sky.

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Ochanomizu Solacity

Designer

6D-K Co., Ltd Location Tokyo, Japan

This project is a VI (Visual Identity) and Sign plan of the office building, located in front of the station in Tokyo Ochanomizu. Usually office building may not set VI because there is the replacement of various companies. However, a lot of similar buildings are built in this area. Therefore, hard to find the under ground, above ground, and the entrance etc. There is a difficult point to be incomprehensible where oneself is. So I produced VI and decided to design the Sign centering on VI. This area called “Ochanomizu� has the meaning of a clean water place. (Ochanomizu: mizu means water.) It is expressed in the naming of "Solacity" concept to the building. (Solacity: Sola means sky.) Visuals created with a touch of ink painting with light blue ink. I produce the visual which does not have strong identity to be seen in both water and the sky.

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Supertanker Zurich

Client Swiss Life Property Management Zurich Architect Stücheli Architekten Zurich

DESIGNER

Photos

Büro4 AG für Gestaltung + Kommunikation Zurich

Büro4 and Markus Bertschi

It’s a “supertanker”, a gleaming landmark in the Binz district of Zurich. Starboard side and port side form the basis of the graceful signage system. And from the top deck you can see the Lake of Zurich...

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Supertanker Zurich

Client Swiss Life Property Management Zurich Architect Stücheli Architekten Zurich

DESIGNER

Photos

Büro4 AG für Gestaltung + Kommunikation Zurich

Büro4 and Markus Bertschi

It’s a “supertanker”, a gleaming landmark in the Binz district of Zurich. Starboard side and port side form the basis of the graceful signage system. And from the top deck you can see the Lake of Zurich...

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Design Team

Notting Hill

Yunakov Ivan, Kornienko Olga, Karpov Andrey Location Kyiv, Ukraine Area

Designer

170 m2

Yunakov Architects

Photographer Oleg Stelmah (Electraua)

The studio space is divided into 4 main areas: 2 halls, entrance lobby and technical facilities (storage room, lavatory, dressing rooms, makeup room) Rooms are named like London’s blocks, that operate on the semantic contrast: aristocratic area Kensington and creative area Chelsea. The first hall is called “Kensington”. This is a large, bright room, with lots of different backgrounds for photos. The second hall named “Chelsea” is chamber, dark and a bit “underground”, as well as Chelsea considered creative and art quartal. There’s also a briefing zone. This area is for introductory lectures or formulation of the problem and main goals for various art projects. All entrances -portals have their own inscriptions. Technically, they are made in not expensive and easy way. Cutting out the inscription on the MDF panels with hidden LED lighting. Some portals are painted in the same color with walls, this had been done for light effect. When all lights in room is switched off but only LED lights in the letters is on, the effect of illuminated letters and their shadows appears.

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Design Team

Notting Hill

Yunakov Ivan, Kornienko Olga, Karpov Andrey Location Kyiv, Ukraine Area

Designer

170 m2

Yunakov Architects

Photographer Oleg Stelmah (Electraua)

The studio space is divided into 4 main areas: 2 halls, entrance lobby and technical facilities (storage room, lavatory, dressing rooms, makeup room) Rooms are named like London’s blocks, that operate on the semantic contrast: aristocratic area Kensington and creative area Chelsea. The first hall is called “Kensington”. This is a large, bright room, with lots of different backgrounds for photos. The second hall named “Chelsea” is chamber, dark and a bit “underground”, as well as Chelsea considered creative and art quartal. There’s also a briefing zone. This area is for introductory lectures or formulation of the problem and main goals for various art projects. All entrances -portals have their own inscriptions. Technically, they are made in not expensive and easy way. Cutting out the inscription on the MDF panels with hidden LED lighting. Some portals are painted in the same color with walls, this had been done for light effect. When all lights in room is switched off but only LED lights in the letters is on, the effect of illuminated letters and their shadows appears.

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Schunk Group Spatial Graphics + Guidance and Signage System

Designer

22quadrat Client Schunk Grounp/Cooperation with mma architects Location Heuchelheim, Germany Photographer Patrick Voigt

“The only joy in the world is to begin. It is good to be alive because

dot. Comprehensible for every human being, regardless their age,

living is beginning, always, every moment.�

nationality, education and faith.

Cesare Pavese (1908-50), Italian writer

Out of this arose the allegory of the Schunk-world: thousands of

The creation of our world, shaped by unrestrained powers,

employees are part of a bigger picture. They are individual carbon

expressivity, coincidence, pure energy and the union of billion

particles, able to create something new and great, but only in

small particles to one vast entirety, that constantly moves and

connection with other elements.

evolutionary-revolutionary changes. Eternal processes: recurring

This dynamic, constantly changing, process moves through the entire

beginnings creating something new - sometimes dynamically,

architecture, accompanies the visitors, takes them by their hands -

sometimes completely quiet, sometimes explosively expressive,

always in motion between loud and quiet.

sometimes slow, sometimes uncontrollably flowing.

The first drawings of mankind already originated in hand and finger

The smallest part, the dust particle: seemingly insignificant, however

prints.

its conglomeration creates stars and planets - life. 22quadrat interpreted the particle to its simplest graphical archetype - the

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Schunk Group Spatial Graphics + Guidance and Signage System

Designer

22quadrat Client Schunk Grounp/Cooperation with mma architects Location Heuchelheim, Germany Photographer Patrick Voigt

“The only joy in the world is to begin. It is good to be alive because

dot. Comprehensible for every human being, regardless their age,

living is beginning, always, every moment.�

nationality, education and faith.

Cesare Pavese (1908-50), Italian writer

Out of this arose the allegory of the Schunk-world: thousands of

The creation of our world, shaped by unrestrained powers,

employees are part of a bigger picture. They are individual carbon

expressivity, coincidence, pure energy and the union of billion

particles, able to create something new and great, but only in

small particles to one vast entirety, that constantly moves and

connection with other elements.

evolutionary-revolutionary changes. Eternal processes: recurring

This dynamic, constantly changing, process moves through the entire

beginnings creating something new - sometimes dynamically,

architecture, accompanies the visitors, takes them by their hands -

sometimes completely quiet, sometimes explosively expressive,

always in motion between loud and quiet.

sometimes slow, sometimes uncontrollably flowing.

The first drawings of mankind already originated in hand and finger

The smallest part, the dust particle: seemingly insignificant, however

prints.

its conglomeration creates stars and planets - life. 22quadrat interpreted the particle to its simplest graphical archetype - the

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Museum of Byzantine Culture

Client City of Grindsted Location Grindsted, Denmark Location

Design Company

Grindsted, Denmark

Beetroot Design Group

The Museum of Byzantine Culture aims in presenting various aspects of life during the byzantine and post-byzantine periods: art, ideology, social structure and religion, as well as how historical changes and the political situation were affecting people’ s everyday life. Arguably the most important Greek Modernist Architecture Landmark and of the most important Museum institutions in Greece the Museum of Byzantine Culture of Thessaloniki, commissioned Beetroot to design its signage. We developed subtle colored monolithic information tablets whose outlines are rectangles that are being “pulled” (into polygons) towards the direction they indicate. We also designed a set of new “mosaic” icons that were recreated in three dimensions using real mosaic stones in a style similar to the fabulous Byzantine mosaics. Another major design element is the modification of the H&FJ Whitney typeface with additional glyphs and ligatures in order to create a unique branded typographic system.

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Seiro Township Library

Client Seiro-town Architect AXS Satow Inc. Location Seiro-town, Niigata, JAPAN

Design company

Photographer

ujidesign

Noboru Inoue, ujidesign

图片偏小,如能补图请补图

The structure of this building is like a combination of some houses. From this point, signage were designed in house shape. To recognize the shelves easily for the visitors, we put multiple colors on the classification book signs. We cared to make the house shaped signs have warm feeling. For the signs attaching to the bookshelves are thick and rounded, and for the object types are put between the books in boxed shape. The return-day calendar and to be quiet instructions are also designed in house shape.

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Seiro Township Library

Client Seiro-town Architect AXS Satow Inc. Location Seiro-town, Niigata, JAPAN

Design company

Photographer

ujidesign

Noboru Inoue, ujidesign

图片偏小,如能补图请补图

The structure of this building is like a combination of some houses. From this point, signage were designed in house shape. To recognize the shelves easily for the visitors, we put multiple colors on the classification book signs. We cared to make the house shaped signs have warm feeling. For the signs attaching to the bookshelves are thick and rounded, and for the object types are put between the books in boxed shape. The return-day calendar and to be quiet instructions are also designed in house shape.

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Kunshan Culture & Art Center (KSCAC)

Location Kunshan, China Photographer Yongming Lee

Design Company

KL&K Design Kunshan Culture & Art Center (KSCAC) is a multifunctional cultural complex, which compiles theater, culture exchange, conference, exhibition, recreation and entertainment. It is a milestone for Kunshan in implementing the “one body, two wings” city planing policy. The architecture is designed by Cui Kai, a leading architect in China, with a total area of 71255.8 sq meters for the Phase 1.  KL&K Design is responsible for the visual identity and the wayfinding system of the KSCAC. The Logo is inspired by the “water sleeve” of Kunqu Opera, an important traditional opera in the Jiangnan region. The flowing shapes echo the streamline architectural features, while the signature carmine color taken from Kunqu has added a cultural remark to the Identity. The ‘water sleeve’ has also inspired the design of the wayfinding system, which demonstrates an elegant balance between form and directional functionality. The overall designs have harmoniously combine the regional and Kunqu cultures, as well as the architectural characteristics, are well accepted by cultural institutions and general public.

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Kunshan Culture & Art Center (KSCAC)

Location Kunshan, China Photographer Yongming Lee

Design Company

KL&K Design Kunshan Culture & Art Center (KSCAC) is a multifunctional cultural complex, which compiles theater, culture exchange, conference, exhibition, recreation and entertainment. It is a milestone for Kunshan in implementing the “one body, two wings” city planing policy. The architecture is designed by Cui Kai, a leading architect in China, with a total area of 71255.8 sq meters for the Phase 1.  KL&K Design is responsible for the visual identity and the wayfinding system of the KSCAC. The Logo is inspired by the “water sleeve” of Kunqu Opera, an important traditional opera in the Jiangnan region. The flowing shapes echo the streamline architectural features, while the signature carmine color taken from Kunqu has added a cultural remark to the Identity. The ‘water sleeve’ has also inspired the design of the wayfinding system, which demonstrates an elegant balance between form and directional functionality. The overall designs have harmoniously combine the regional and Kunqu cultures, as well as the architectural characteristics, are well accepted by cultural institutions and general public.

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Design Museum Holon - Signage and way-finding system

Client Design Holon Location Holon, Iarael Photographer Elad Sarig

Designer

Adi Stern The signage and way-finding system of the Design Musem Holon challenges common approaches using white arrows on white walls. The arrows, which are primarily discernible due to the shadow they cast on the wall, emerge from the museum walls and transform from twoto three-dimensional forms. The shape of the arrows echoes the flow and movement of the Corten weathering steel bands that surround the museum building, creating a unity of design throughout the museum. The challenge in this project was to create a system that will be visible and easy to use, while not competing with Ron Arad's dynamic architecture. The system holds three scripts: Hebrew, Arabic and Latin and includes a custom propriatery Hebrew font, designed specifically for the project.

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Design Museum Holon - Signage and way-finding system

Client Design Holon Location Holon, Iarael Photographer Elad Sarig

Designer

Adi Stern The signage and way-finding system of the Design Musem Holon challenges common approaches using white arrows on white walls. The arrows, which are primarily discernible due to the shadow they cast on the wall, emerge from the museum walls and transform from twoto three-dimensional forms. The shape of the arrows echoes the flow and movement of the Corten weathering steel bands that surround the museum building, creating a unity of design throughout the museum. The challenge in this project was to create a system that will be visible and easy to use, while not competing with Ron Arad's dynamic architecture. The system holds three scripts: Hebrew, Arabic and Latin and includes a custom propriatery Hebrew font, designed specifically for the project.

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User Experience for a School Library Location Melbourne, Australia

Designer

Photographer

Simen Strøm Braaten

Simen Strøm Braaten

One of the assignments I got while studying at Deakin University was to

information you're not familiar with yet. It’s a place where you spend a

make a proposal for the wayfinding system in the school library.

large amount of time. In short, it’s a place that should inspire you to do

I believe proper signage should catch your attention quickly, and get

your work, as well as provide you with what you need to get the work

the message across without hesitation. At the time, the problem with

done.

the current wayfinding situation at Deakin Library was that it felt too

That's why my wayfinding system is focused on being easily accessible,

temporary. For example, If you were to walk around the library you would

visible from a distance, and at the same time friendly in it’s own way. It

often be met with a simple A4-sized sheet of paper, guiding you on your

starts with a welcoming message at the entrance, and trickles down to

way.

the rounded edges in the icons, the shape of the signs, and the typeface

However, the architecture, and the interior of the building itself is very

I used.

well designed, and upon entering the building you actually feel welcome. This is an emotion that is tremendously important at a library. Because a library is not just a place you go to borrow books. It’s a place where you study, talk to friends, meet new people, and explore areas of


User Experience for a School Library Location Melbourne, Australia

Designer

Photographer

Simen Strøm Braaten

Simen Strøm Braaten

One of the assignments I got while studying at Deakin University was to

information you're not familiar with yet. It’s a place where you spend a

make a proposal for the wayfinding system in the school library.

large amount of time. In short, it’s a place that should inspire you to do

I believe proper signage should catch your attention quickly, and get

your work, as well as provide you with what you need to get the work

the message across without hesitation. At the time, the problem with

done.

the current wayfinding situation at Deakin Library was that it felt too

That's why my wayfinding system is focused on being easily accessible,

temporary. For example, If you were to walk around the library you would

visible from a distance, and at the same time friendly in it’s own way. It

often be met with a simple A4-sized sheet of paper, guiding you on your

starts with a welcoming message at the entrance, and trickles down to

way.

the rounded edges in the icons, the shape of the signs, and the typeface

However, the architecture, and the interior of the building itself is very

I used.

well designed, and upon entering the building you actually feel welcome. This is an emotion that is tremendously important at a library. Because a library is not just a place you go to borrow books. It’s a place where you study, talk to friends, meet new people, and explore areas of


Signage System for the International Red Cross and Red Crescent Museum

Designer

Intégral Ruedi Baur

Production

Client

Eicher Werkstätten,

Ruedi Baur, Axel Steinberger,

Completion Date

Lisa Jacob, Stefanie Klekamp,

2013

Ueli Kaufmann, Marco Matti,

Photographer

Martina Schneider

Intégral Ruedi Baur

Musée international de la Croix- Intégral Ruedi Baur Location Rouge et du Croissant-Rouge Geneva, Switzerland Creative Team

In may 2013, the International Red Cross and Red Crescent Museum reopened its renovated and extended exhibition spaces to house a new permanent exhibition and to come with a new corporate design. Having won the competition for a new logo back in 2011, Integral developed and realized a whole new public face of the museum. Guided by the main topic of the new exhibition «The Humanitarian Adventure», the studio designed a typographic logotype whose illustrative style became prevalent for the visual language: Literally hand-made hatched signs, which appear both as illustrations and headline typefaces, create an individual typographic expression of the museum and the work of the International Red Cross. The illustrative concept carries through to the print material and digital media, and outwardly to the signage system and exhibition design in the museum, where the information was actually hand-drawn on site.


Signage System for the International Red Cross and Red Crescent Museum

Designer

Intégral Ruedi Baur

Production

Client

Eicher Werkstätten,

Ruedi Baur, Axel Steinberger,

Completion Date

Lisa Jacob, Stefanie Klekamp,

2013

Ueli Kaufmann, Marco Matti,

Photographer

Martina Schneider

Intégral Ruedi Baur

Musée international de la Croix- Intégral Ruedi Baur Location Rouge et du Croissant-Rouge Geneva, Switzerland Creative Team

In may 2013, the International Red Cross and Red Crescent Museum reopened its renovated and extended exhibition spaces to house a new permanent exhibition and to come with a new corporate design. Having won the competition for a new logo back in 2011, Integral developed and realized a whole new public face of the museum. Guided by the main topic of the new exhibition «The Humanitarian Adventure», the studio designed a typographic logotype whose illustrative style became prevalent for the visual language: Literally hand-made hatched signs, which appear both as illustrations and headline typefaces, create an individual typographic expression of the museum and the work of the International Red Cross. The illustrative concept carries through to the print material and digital media, and outwardly to the signage system and exhibition design in the museum, where the information was actually hand-drawn on site.


Visual Identity and Signage System for Ichihara Lakeside Museum

Designer

Yoshiaki Irobe, Akiko Uematsu, Ryosuke Kato Design Company

Architecture

NIPPON DESIGN

KAWAGUCHI+TEI ARCHITECTS

CENTER, INC.

Photographer

Art Direction

Tadashi Endo

Yoshiaki Irobe

The Museum of Water and Sculptures was built in 1995 on a lakeside

road signs. The signage aims to enhance the rough textures of the

surrounded by nature, in Ichihara City of Chiba Prefecture. The number

renovated building while bestowing a sense of dynamic rhythm to the

of visitors to the museum had been declining along with the continued

walls. Museum souvenirs are printed with water surface patterns. We

dwindling of the population in this area, and this project aimed to

also designed a flip book-style notepad that depicts the shimmering of

renovate the aging facility and revive it as the “Ichihara Lakeside

the water surface, and clear files with patterns that change appearance

Museum.� In developing our designs, we were required to lay down a

depending on whether there is anything inside, to allow people to enjoy

communication plan that would encourage people to come to such an

images of the tantalizing, sparkling lake surface at home.

inconveniently located place, create a design that would offer a satisfying experience to visitors, and develop goods that people would take home as souvenirs to advertise the charms of the place. The logo mark that stylizes patterns on the water surface is a form of direct visual communication that aims to convey the snugness of the lakeside location. In our plan for the signage, we employed a method of printing information directly onto the rough surfaces of walls, like


The Black Ensemble Theater Identity and Signage Designer

Design and Project Lead Completion Date Rick Valicenti, Bud Rodecker 2012 3D Modeling and Design Photographer Baozhen Li Tom Rossiter, Location

William Valicenti,

Chicago, USA

Bud Rodecker

Thirst

After 30 years on Beacon Street, the Black Ensemble Theater moved to a new theater designed by Morris Architects. Thirst gave the Black Ensemble identity a fresh look and designed the new building's signage and environmental graphics. At the base of the new identity is an icon of a kiss, representing Black Ensemble Theater's mission: to eradicate racism through theater. The mission is echoed in the extruded canopy sign on the exterior of the building through its alternating black and white sections. The Kiss Icon was designed so that it could be read from both directions when cut out of the Black Ensemble marquee sign. Taking inspiration from the form of the Kiss Icon, Thirst developed a custom identity typeface and worked with Jackson Cavanaugh, of Okay Type, to refine it and expand it into a complete font which was used on the signage throughout the building.

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The Black Ensemble Theater Identity and Signage Designer

Design and Project Lead Completion Date Rick Valicenti, Bud Rodecker 2012 3D Modeling and Design Photographer Baozhen Li Tom Rossiter, Location

William Valicenti,

Chicago, USA

Bud Rodecker

Thirst

After 30 years on Beacon Street, the Black Ensemble Theater moved to a new theater designed by Morris Architects. Thirst gave the Black Ensemble identity a fresh look and designed the new building's signage and environmental graphics. At the base of the new identity is an icon of a kiss, representing Black Ensemble Theater's mission: to eradicate racism through theater. The mission is echoed in the extruded canopy sign on the exterior of the building through its alternating black and white sections. The Kiss Icon was designed so that it could be read from both directions when cut out of the Black Ensemble marquee sign. Taking inspiration from the form of the Kiss Icon, Thirst developed a custom identity typeface and worked with Jackson Cavanaugh, of Okay Type, to refine it and expand it into a complete font which was used on the signage throughout the building.

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Museum Wiesbaden

Design Company Plural Berlin Location Wiesbaden, Germany Photographer

Designer

Arne Landwehr, Ed Restle

Severin Wucher, Frank Übler, Kilian Krug

The building was designed between 1912 and 1920 by the renowned

the Old Masters Gallery as a reference to picture frames, and micaceous

German architect Theodor Fischer. It features a symmetric layout,

iron oxide for the Natural Science department as a reference to the huge

although numerous building alterations (such as the subsequent

metal show cases. The temporary exhibitions feature particular spot

installation of mezzanines and staircases, and the integration of special

colours, the same which are used for the corresponding communication

artists’ rooms) as well as the need for a completely different barrier-

media (posters, folders, microsites).

free pathway through the building were the challenges of the wayfinding

Colour-coded signposts show the way to specific collection areas; textile

concept.

banners designate the entrance to those areas; colour-coded artwork

The wayfinding system of Museum Wiesbaden is based on two principles:

labels provide on-site location feedback.

1) Exploring ‘rambling trails’ throughout the museum is more desirable than following pre-defined routes, especially when the occupancy of spaces is constantly changing. 2) ‘Minimal invasive’ add-ons outclass fixed installations, especially when visitors are encouraged to explore the Museum Wiesbaden off the beaten track through the collections. Both the corporate design system and the wayfinding system use a specific set of colours in order to designate the areas of permanent collections and the areas of temporary exhibitions. The permanent collections are designated by material references—such as beatgold for

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217


Museum Wiesbaden

Design Company Plural Berlin Location Wiesbaden, Germany Photographer

Designer

Arne Landwehr, Ed Restle

Severin Wucher, Frank Übler, Kilian Krug

The building was designed between 1912 and 1920 by the renowned

the Old Masters Gallery as a reference to picture frames, and micaceous

German architect Theodor Fischer. It features a symmetric layout,

iron oxide for the Natural Science department as a reference to the huge

although numerous building alterations (such as the subsequent

metal show cases. The temporary exhibitions feature particular spot

installation of mezzanines and staircases, and the integration of special

colours, the same which are used for the corresponding communication

artists’ rooms) as well as the need for a completely different barrier-

media (posters, folders, microsites).

free pathway through the building were the challenges of the wayfinding

Colour-coded signposts show the way to specific collection areas; textile

concept.

banners designate the entrance to those areas; colour-coded artwork

The wayfinding system of Museum Wiesbaden is based on two principles:

labels provide on-site location feedback.

1) Exploring ‘rambling trails’ throughout the museum is more desirable than following pre-defined routes, especially when the occupancy of spaces is constantly changing. 2) ‘Minimal invasive’ add-ons outclass fixed installations, especially when visitors are encouraged to explore the Museum Wiesbaden off the beaten track through the collections. Both the corporate design system and the wayfinding system use a specific set of colours in order to designate the areas of permanent collections and the areas of temporary exhibitions. The permanent collections are designated by material references—such as beatgold for

216

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Fundação Dom Cabral Signage System

Client Fundação Dom Cabral Location Belo Horizonte, Brasil Photographer Rafael Motta

Designer

Greco Design

The signage project developed for Fundação Dom Cabral utilized the concept of projection with pictograms unconnected to the walls that could be recognized at a distance. The pieces were developed in consonance with the idea of holistic professional development directed towards the future, in accordance with the vision of Fundação Dom Cabral, which is today considered one of the best business schools in the world. 

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Fundação Dom Cabral Signage System

Client Fundação Dom Cabral Location Belo Horizonte, Brasil Photographer Rafael Motta

Designer

Greco Design

The signage project developed for Fundação Dom Cabral utilized the concept of projection with pictograms unconnected to the walls that could be recognized at a distance. The pieces were developed in consonance with the idea of holistic professional development directed towards the future, in accordance with the vision of Fundação Dom Cabral, which is today considered one of the best business schools in the world. 

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vorarlberg museum signaletik

Design Company Sigi Ramoser, Sägenvier DesignKommunikation Client vorarlberg museum Photographer

Designer

Darko Todorovic

Martin Platzgummer, Stefan Amann

Design Year 2013

The vorarlberg museum is a state museum looking back on 150 years of

premises and makes it clearly distinguishable from exhibition graphics.

collecting, researching and presenting archaeology, history, traditions

Additionally room names and small signage are carried out in response to

and culture of the region. In July 2013 it reopened in a new building.

the respective surfaces – words are polished out of patinated brass or

The architecture of Cukrowicz Nachbaur gives the museum a striking

golden marquetry is applied to dark wooden doors.

appearance in urban space as well as at the seaside of the Lake of

Signage in public space includes the lettering above the main entrance,

Constance. The interior on the other hand is muted and quiet. Materials

a LED screen and two canvas screens. The perception of historic events

include brick-earth for walls and ceilings, raw oak floors and doors from

and of history itself is ever-changing, depending on new findings or shifts

patinated brass and dark, fumed oak. The vorarlberg museum always

in culture and society. The lettering of the museum on the protective

hosts five exhibition simultaneously.

roof accommodates this by changing it’s appearance depending on the

All this required a flexible signage-design gentle enough to match the

incident light and the point of view. It was designed in collaboration with

atmosphere of the interior spaces, but strong enough to hold his own

Stefan Sagmeister who created the corporate design of the museum.

against five different and changing exhibition graphics.

The three displays on the facade refuse to do what they actually are made for. They do not noisy advertise. They ask strange little questions

We did not want to bring addition of materials or constructions to the

or make statements in plain black and white that correspond with the

interior so we came up with a signage system consisting of light using

poster campaign.

the surfaces given by the architecture. This bonds the signage to the

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223


vorarlberg museum signaletik

Design Company Sigi Ramoser, Sägenvier DesignKommunikation Client vorarlberg museum Photographer

Designer

Darko Todorovic

Martin Platzgummer, Stefan Amann

Design Year 2013

The vorarlberg museum is a state museum looking back on 150 years of

premises and makes it clearly distinguishable from exhibition graphics.

collecting, researching and presenting archaeology, history, traditions

Additionally room names and small signage are carried out in response to

and culture of the region. In July 2013 it reopened in a new building.

the respective surfaces – words are polished out of patinated brass or

The architecture of Cukrowicz Nachbaur gives the museum a striking

golden marquetry is applied to dark wooden doors.

appearance in urban space as well as at the seaside of the Lake of

Signage in public space includes the lettering above the main entrance,

Constance. The interior on the other hand is muted and quiet. Materials

a LED screen and two canvas screens. The perception of historic events

include brick-earth for walls and ceilings, raw oak floors and doors from

and of history itself is ever-changing, depending on new findings or shifts

patinated brass and dark, fumed oak. The vorarlberg museum always

in culture and society. The lettering of the museum on the protective

hosts five exhibition simultaneously.

roof accommodates this by changing it’s appearance depending on the

All this required a flexible signage-design gentle enough to match the

incident light and the point of view. It was designed in collaboration with

atmosphere of the interior spaces, but strong enough to hold his own

Stefan Sagmeister who created the corporate design of the museum.

against five different and changing exhibition graphics.

The three displays on the facade refuse to do what they actually are made for. They do not noisy advertise. They ask strange little questions

We did not want to bring addition of materials or constructions to the

or make statements in plain black and white that correspond with the

interior so we came up with a signage system consisting of light using

poster campaign.

the surfaces given by the architecture. This bonds the signage to the

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Vancouver Community Library Designer

Mayer/Reed

Client

Location

Fort Vancouver Regional Library District

Vancouver, Washington, USA

Architecture and Interior Design

Photographer C. Bruce Forster

The MillerHull Partnership Wayfinding Signage Fabrication Plumb Signs, Inc.

A “drawer full of knowledge” metaphorically describes the building

connected to the library. At the main entry adjacent to the planned

design and wayfinding concept for the new Vancouver Community

plaza, sculptural letters spelling out “Library” invite interaction from

Library. A 200-foot long, four-story atrium is the open drawer,

visitors young and old in a celebration of literacy. Painted in lime-

exposing the library’s contents and encouraging exploration.

green, the 27 inch tall, 8 inch deep stainless steel letters straddle a

Wayfinding to the collection is integrated into an adventurous stair.

steel planter box, introducing the play of bold color, form and scale in

Super-scale letterforms painted onto the concrete underside of the

the wayfinding system.

exposed stair landings identify collection and program locations at a glance and is intended to promote use of the main stair instead of the elevators. A lime-green acrylic resin “pop of color” building directory at the base of the stair provides more detailed information. Dimensional floor numbers embedded into the painted steel walls at each floor landing are visible while ascending or descending. As you pass from the atrium into the library collections, the building becomes an orderly, streamlined display of books and technology with pops of color suspended overhead and mounted to furniture, highlighting collections and program areas. For maximum flexibility, these signs are designed with printed clear film inserts that can be changed by library staff. In the heart of the historic commercial core of Washington’s fourth largest city, the building is the cornerstone of a planned four-block 600,000-sf mixed-use development which will include a public plaza

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Vancouver Community Library Designer

Mayer/Reed

Client

Location

Fort Vancouver Regional Library District

Vancouver, Washington, USA

Architecture and Interior Design

Photographer C. Bruce Forster

The MillerHull Partnership Wayfinding Signage Fabrication Plumb Signs, Inc.

A “drawer full of knowledge” metaphorically describes the building

connected to the library. At the main entry adjacent to the planned

design and wayfinding concept for the new Vancouver Community

plaza, sculptural letters spelling out “Library” invite interaction from

Library. A 200-foot long, four-story atrium is the open drawer,

visitors young and old in a celebration of literacy. Painted in lime-

exposing the library’s contents and encouraging exploration.

green, the 27 inch tall, 8 inch deep stainless steel letters straddle a

Wayfinding to the collection is integrated into an adventurous stair.

steel planter box, introducing the play of bold color, form and scale in

Super-scale letterforms painted onto the concrete underside of the

the wayfinding system.

exposed stair landings identify collection and program locations at a glance and is intended to promote use of the main stair instead of the elevators. A lime-green acrylic resin “pop of color” building directory at the base of the stair provides more detailed information. Dimensional floor numbers embedded into the painted steel walls at each floor landing are visible while ascending or descending. As you pass from the atrium into the library collections, the building becomes an orderly, streamlined display of books and technology with pops of color suspended overhead and mounted to furniture, highlighting collections and program areas. For maximum flexibility, these signs are designed with printed clear film inserts that can be changed by library staff. In the heart of the historic commercial core of Washington’s fourth largest city, the building is the cornerstone of a planned four-block 600,000-sf mixed-use development which will include a public plaza

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INDEX Motiv Brand Design

Leaf Design Pvt. Ltd.

Bruce Mau Design

We are an integrated brand design consultancy

Bruce Mau Design is a

that defines meaningful brand experiences through

multidisciplinary design firm specializing in brands

impeccably coherent strategies, design and digital & environments.

interactions.

Gray Puksand

Branding is changing the way people feel, talk and live. We embrace

We develop brand systems, including visual identities, consumer

change, collaborate and evolve with emerging technology-driven

packaging, digital experiences and physical environments. Our designs

environments to responsibly manage today’s perpetual interconnected

bring ideas to life, transform brands and help businesses grow and evolve.

society. We strive to deliver excellence in our offerings that help clients

BMD clients and collaborators are shaping the future of their respective

identify opportunities, and bring together strategy and design thinking to

industries. We work with large international corporations, visionary

drive profitability, foster customer loyalty, differentiated brand presence

start-ups, expansive arts organizations, multi-stakeholder educational

and growth.

institutions, ambitious architects, city-builders and governments.

Brands come alive when a strong story is conveyed with passion,

Our immersive research methods and ability to listen ensure deep

commitment and excellence. This is reflected in our work spanning

understanding of the challenges and context our clients face. This enables

disciplines and platforms, and the skills of our team. By staying focused on

us to deliver on their strategic goals, building on the core attributes of our

our core competencies in strategic, branding and digital design, we help

partner’s brands.

businesses across industries.

We are committed to producing nothing less than world-class design. Our

Motiv is a multi-disciplinary design studio with

We want Gray Puksand clients to be

a focus on brand design.

excited by our work. As a multi-studio

work is recognized for its depth of thought, clarity of purpose, boldness of

Our aim is to build meaningful and

architecture and interior design practice,

vision and impact.

memorable brands for our clients that enable

our experience in design enables us to

Our team is comprised of globally selected graphic designers, architects,

them to stand out from the competition,

forge cutting edge, sophisticated work. The national team consists of

strategists, writers and managers with backgrounds in fine arts, multi-

establish engaging relationships with their customers and to ultimately

accomplished and imaginative professionals who produce exemplary

increase their profits through thoughtful, creative and practical solutions.

designs for clients worldwide.

Our highly credentialed creative team engage directly with clients

Every client has different values.  Collaboration is integral to our distinctive

meaning we are able to react quickly to their requirements - providing an

approach; our goal is to understand our client's underlying values.

efficient, adaptable and highly responsive service.

Listening, contributing ideas and sharing research knowledge are key

Our employees have wide ranging expertise across areas such as

aspects of our position as trusted advisors.

branding, strategy, packaging, website design, copywriting, , printing and

Gray Puksand has earned a reputation as being leaders. Our modern,

print management, photography, interior and environmental graphics.

visionary designs emerge from contemporary social, cultural and

Our extensive in-house expertise means we are able to offer a fully

technological evolutions.

media, advertising, music, film, and business. Our diverse skills and experiences allow us to approach problems from many perspectives, Established in 2001, hat-trick

pushing our insights and creative output beyond the expected.

is a multi-disciplinary design

We believe in the transformative power of design to generate new ideas

company working for a wide variety

that help institutions and businesses grow.

of clients. Our aim is to provide our clients with the highest standard of creative design and project management. We believe that the best way to achieve this is for the director to be very hands-on and to lead the jobs from the front. Our passion is to produce work that achieves its targets by

integrated service to our clients - providing an efficient and seamless

creating memorable, engaging ideas that are noticed and effective. We

approach to deliver successful projects.

Büro4 AG für Gestaltung + Kommunikation Zurich

Hat-trick Design

have a very broad experience in a wide variety of sectors: in other words we bring to all our projects fresh and objective creative thinking, not

Studio Dumbar

formulaic answers. 

Gourdin & Müller

Our approach to branding is creative, flexible and involving. We’re not Studio Dumbar is an

afraid to ask difficult questions or to give honest answers. We like to feel

international agency

our clients are part of the team. Our experience shows us that successful

The agency was founded in 1999 by Catherine

with a Dutch heritage.

projects depend on commitment, clear communication and a shared

Corti, Yvonne Robert, Stefan Hunziker and Dominik

Studio Dumbar’s

understanding of the processes and issues involved.

Wullschl eger. Since 2014 Raffael Suter is an

colourful history began in 1977 when Gert Dumbar founded the company

associated partner of Büro4.

in The Hague.

At the interface of urban space, architecture, product and graphic design; information, guidance and orientation systems can impart more than information. Our conceptual approach enables the creation of unusual responses, reflecting place, theme or client, i.e. a specific context, which is also

Design is at the heart of what we do. We describe our work as ‘visual Büro4 is working in the fields of Corporate, Editorial,

branding, online branding’, meaning we create every visible expression

Information and Interaction Design. The people

of a brand or organization — offline and online. This involves expertise in

at Büro4 possess highly developed analytical and

strategy, communication, branding and process-management.

Fabio Ongarato Design

represented appropriately. The adequate interaction between materiality, form, graphics and typography facilitates the realisation of identitypromoting solutions.

design skills. Büro4 places an emphasis on teamwork. Whether analogue

It is in our nature to look for the pure essence — in the people we work

Founded in 1992 by partners Fabio Ongarato and

In addition, user friendliness, the representation of complex content and

or digital, two- or three-dimensional, they offer integrated, optimally

with, and the projects we take on. It’s a mentality that helps us to build a

Ronnen Goren, based in Melbourne, Fabio Ongarato

the taking into account of heritage conservation aspects form the focus

harmonised design services across all the media. From initial consultation

great team and achieve extraordinary results, no matter how complex or

Design is renowned for the diversity of its work.

of our considerations.

to finished product. The agency received several international design

demanding a project might be.

The studio takes an open approach to graphic

Sophisticated design and a high degree of functionality make signage

Studio Dumbar attracts talented individuals from around the world. Over

design, operating across a variety of graphic

systems a key communication instrument for companies and institutions.

the years, this has lead to an endless run of remarkable personalities and

disciplines, from print to exhibitions to advertising.

projects.

FOD’s approach to design reflects their passion for

awards in the past 15 years.

此索引 LOGO 拖不进来,请让设计师再发一份

architecture, photography and contemporary art.

Nathanaël Gourdin and Katy Müll er share a love of detail and

They work across a variety of fields such as fashion, corporate, arts and

inquisitiveness. Each task brings with it the challenge of visualising

architecture deliberately crossing the boundaries between them.

complex interconnections via the structuring of content and sophisticated design. The objective of every debate is the formulation of solutions

Brandburg

There

Gourdin & Müller plans signage systems from conception to realisation, accompanying all project phases with the greatest of care and attention.

Key projects have included an identity for the Australian Centre for

that can provide identity. The synergy of structural context, thematic

Contemporary Art, An ongoing publication program and identity for

character and contemporary interpretation forms the foundation of our

Over 10 years, we’ve been building brands,

Brandburg is a creative studio developing

Gertrude Contemporary, a major monograph for artist Dale Frank, the

approach. Innovative manufacturing procedures and the unusual use of

identities and environments with meaning

innovative branding projects combining

Australian edition of Big Magazine New York, a comprehensive signage

materials are characteristic of the realisations. Lecturing and university

and impact, creating positive change for our

graphics with design thinking tools and

and environmental program for the ANZ head-office in Melbourne, W Hotel

projects also form elements of the field of activity of Gourdin & Müller.

clients. At THERE, whether we’re creating a global brand or a memorable

business strategy solutions. Actively

Hong Kong and art direction for numerous Australian and International

spatial experience – we combine strategy, creativity, design and

involved in promoting Polish design,

fashion brands, working with some of the most renowned fashion

production excellence in everything we do. Great brands, and businesses,

art and social events and speeding up startup initiatives, Brandburg

photographers internationally. Exhibitions include ‘Fashion Photography

are built on a point of view – a way of seeing the world, and changing it for

shares creative ideas in various fields. In its portfolio the studio includes

Now’ in collaboration with French curator Patrick Remy and “Unpublished”,

the better. Our business holds dear four key values that drive, inspire and

architectural branding and wayfinding case studies ranging from private

a major exhibition on contemporary Australian and New Zealand fashion

keep us focused.

enterprise buildings to large-scale commercial sites. As a designer Maciej

photography.

Kawecki overlaps up-to-date trends with emotions and senses. Co-author of Poland's first sense branding projects and workshops.


INDEX Motiv Brand Design

Leaf Design Pvt. Ltd.

Bruce Mau Design

We are an integrated brand design consultancy

Bruce Mau Design is a

that defines meaningful brand experiences through

multidisciplinary design firm specializing in brands

impeccably coherent strategies, design and digital & environments.

interactions.

Gray Puksand

Branding is changing the way people feel, talk and live. We embrace

We develop brand systems, including visual identities, consumer

change, collaborate and evolve with emerging technology-driven

packaging, digital experiences and physical environments. Our designs

environments to responsibly manage today’s perpetual interconnected

bring ideas to life, transform brands and help businesses grow and evolve.

society. We strive to deliver excellence in our offerings that help clients

BMD clients and collaborators are shaping the future of their respective

identify opportunities, and bring together strategy and design thinking to

industries. We work with large international corporations, visionary

drive profitability, foster customer loyalty, differentiated brand presence

start-ups, expansive arts organizations, multi-stakeholder educational

and growth.

institutions, ambitious architects, city-builders and governments.

Brands come alive when a strong story is conveyed with passion,

Our immersive research methods and ability to listen ensure deep

commitment and excellence. This is reflected in our work spanning

understanding of the challenges and context our clients face. This enables

disciplines and platforms, and the skills of our team. By staying focused on

us to deliver on their strategic goals, building on the core attributes of our

our core competencies in strategic, branding and digital design, we help

partner’s brands.

businesses across industries.

We are committed to producing nothing less than world-class design. Our

Motiv is a multi-disciplinary design studio with

We want Gray Puksand clients to be

a focus on brand design.

excited by our work. As a multi-studio

work is recognized for its depth of thought, clarity of purpose, boldness of

Our aim is to build meaningful and

architecture and interior design practice,

vision and impact.

memorable brands for our clients that enable

our experience in design enables us to

Our team is comprised of globally selected graphic designers, architects,

them to stand out from the competition,

forge cutting edge, sophisticated work. The national team consists of

strategists, writers and managers with backgrounds in fine arts, multi-

establish engaging relationships with their customers and to ultimately

accomplished and imaginative professionals who produce exemplary

increase their profits through thoughtful, creative and practical solutions.

designs for clients worldwide.

Our highly credentialed creative team engage directly with clients

Every client has different values.  Collaboration is integral to our distinctive

meaning we are able to react quickly to their requirements - providing an

approach; our goal is to understand our client's underlying values.

efficient, adaptable and highly responsive service.

Listening, contributing ideas and sharing research knowledge are key

Our employees have wide ranging expertise across areas such as

aspects of our position as trusted advisors.

branding, strategy, packaging, website design, copywriting, , printing and

Gray Puksand has earned a reputation as being leaders. Our modern,

print management, photography, interior and environmental graphics.

visionary designs emerge from contemporary social, cultural and

Our extensive in-house expertise means we are able to offer a fully

technological evolutions.

media, advertising, music, film, and business. Our diverse skills and experiences allow us to approach problems from many perspectives, Established in 2001, hat-trick

pushing our insights and creative output beyond the expected.

is a multi-disciplinary design

We believe in the transformative power of design to generate new ideas

company working for a wide variety

that help institutions and businesses grow.

of clients. Our aim is to provide our clients with the highest standard of creative design and project management. We believe that the best way to achieve this is for the director to be very hands-on and to lead the jobs from the front. Our passion is to produce work that achieves its targets by

integrated service to our clients - providing an efficient and seamless

creating memorable, engaging ideas that are noticed and effective. We

approach to deliver successful projects.

Büro4 AG für Gestaltung + Kommunikation Zurich

Hat-trick Design

have a very broad experience in a wide variety of sectors: in other words we bring to all our projects fresh and objective creative thinking, not

Studio Dumbar

formulaic answers. 

Gourdin & Müller

Our approach to branding is creative, flexible and involving. We’re not Studio Dumbar is an

afraid to ask difficult questions or to give honest answers. We like to feel

international agency

our clients are part of the team. Our experience shows us that successful

The agency was founded in 1999 by Catherine

with a Dutch heritage.

projects depend on commitment, clear communication and a shared

Corti, Yvonne Robert, Stefan Hunziker and Dominik

Studio Dumbar’s

understanding of the processes and issues involved.

Wullschl eger. Since 2014 Raffael Suter is an

colourful history began in 1977 when Gert Dumbar founded the company

associated partner of Büro4.

in The Hague.

At the interface of urban space, architecture, product and graphic design; information, guidance and orientation systems can impart more than information. Our conceptual approach enables the creation of unusual responses, reflecting place, theme or client, i.e. a specific context, which is also

Design is at the heart of what we do. We describe our work as ‘visual Büro4 is working in the fields of Corporate, Editorial,

branding, online branding’, meaning we create every visible expression

Information and Interaction Design. The people

of a brand or organization — offline and online. This involves expertise in

at Büro4 possess highly developed analytical and

strategy, communication, branding and process-management.

Fabio Ongarato Design

represented appropriately. The adequate interaction between materiality, form, graphics and typography facilitates the realisation of identitypromoting solutions.

design skills. Büro4 places an emphasis on teamwork. Whether analogue

It is in our nature to look for the pure essence — in the people we work

Founded in 1992 by partners Fabio Ongarato and

In addition, user friendliness, the representation of complex content and

or digital, two- or three-dimensional, they offer integrated, optimally

with, and the projects we take on. It’s a mentality that helps us to build a

Ronnen Goren, based in Melbourne, Fabio Ongarato

the taking into account of heritage conservation aspects form the focus

harmonised design services across all the media. From initial consultation

great team and achieve extraordinary results, no matter how complex or

Design is renowned for the diversity of its work.

of our considerations.

to finished product. The agency received several international design

demanding a project might be.

The studio takes an open approach to graphic

Sophisticated design and a high degree of functionality make signage

Studio Dumbar attracts talented individuals from around the world. Over

design, operating across a variety of graphic

systems a key communication instrument for companies and institutions.

the years, this has lead to an endless run of remarkable personalities and

disciplines, from print to exhibitions to advertising.

projects.

FOD’s approach to design reflects their passion for

awards in the past 15 years.

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architecture, photography and contemporary art.

Nathanaël Gourdin and Katy Müll er share a love of detail and

They work across a variety of fields such as fashion, corporate, arts and

inquisitiveness. Each task brings with it the challenge of visualising

architecture deliberately crossing the boundaries between them.

complex interconnections via the structuring of content and sophisticated design. The objective of every debate is the formulation of solutions

Brandburg

There

Gourdin & Müller plans signage systems from conception to realisation, accompanying all project phases with the greatest of care and attention.

Key projects have included an identity for the Australian Centre for

that can provide identity. The synergy of structural context, thematic

Contemporary Art, An ongoing publication program and identity for

character and contemporary interpretation forms the foundation of our

Over 10 years, we’ve been building brands,

Brandburg is a creative studio developing

Gertrude Contemporary, a major monograph for artist Dale Frank, the

approach. Innovative manufacturing procedures and the unusual use of

identities and environments with meaning

innovative branding projects combining

Australian edition of Big Magazine New York, a comprehensive signage

materials are characteristic of the realisations. Lecturing and university

and impact, creating positive change for our

graphics with design thinking tools and

and environmental program for the ANZ head-office in Melbourne, W Hotel

projects also form elements of the field of activity of Gourdin & Müller.

clients. At THERE, whether we’re creating a global brand or a memorable

business strategy solutions. Actively

Hong Kong and art direction for numerous Australian and International

spatial experience – we combine strategy, creativity, design and

involved in promoting Polish design,

fashion brands, working with some of the most renowned fashion

production excellence in everything we do. Great brands, and businesses,

art and social events and speeding up startup initiatives, Brandburg

photographers internationally. Exhibitions include ‘Fashion Photography

are built on a point of view – a way of seeing the world, and changing it for

shares creative ideas in various fields. In its portfolio the studio includes

Now’ in collaboration with French curator Patrick Remy and “Unpublished”,

the better. Our business holds dear four key values that drive, inspire and

architectural branding and wayfinding case studies ranging from private

a major exhibition on contemporary Australian and New Zealand fashion

keep us focused.

enterprise buildings to large-scale commercial sites. As a designer Maciej

photography.

Kawecki overlaps up-to-date trends with emotions and senses. Co-author of Poland's first sense branding projects and workshops.


Neo Neo

HARDCASE DESIGN

Front Nordic

GRECO DESIGN

The practice – which is rather a

Neo Neo is a Geneva based graphic design

Greco Design was founded in

multidisciplinary boutique than an agency

studio, founded in 2010 by Thuy-An Hoang

2005 as a design consultancy

proper – was founded by Dmitri Lavrow

and Xavier Erni. The studio tries to propose

with a focus on visual identity,

We create visual identities,

i n 1 9 9 4 i n D ü s s e l d o r f , Ge r m a n y , a n d

contemporary solutions, giving importance

editorial projects, signage and promotional material. Greco has also

a n d o u r p o r t fo l i o i n c l u d e

subsequently relocated to Berlin. Lavrow

to details, emphasis typography and direct

featured in and received awards from both domestic and international

brand identity, art direction

holds a degree in Mathematic s from

messages. Mainly active in the cultural field,

publications, such as: D&AD (2014), iF Communication Award (2014 and 2013),

a n d g ra p h i c d e s i g n . We

St.Petersburg University.

they work for museums, galleries, theaters,

Design Lions at the Cannes Lions Festival of Creativity (2013 and 2012),

have extensive experience

and film festivals. Since 2011 they are editing

Grand Prix - Red Dot Design Award (2013 and 2012), El Ojo de Iberoamerica

of production including print, websites, environmental design & moving

an annual newspaper about poster's called Poster Tribune that has been

(2013 and 2012), London International Awards (2012), Award and Honorable

image. Our services include design and art direction.

awarded a swiss federal design grant.

Mention in III Bienal Iberoamericana de Design (2012), Idea Brasil (2014, 2013,

With the initial client base of public, cultural and scientific institutions, HardCase Design have been involved in large scale multi-disciplinary assignments: visual identities, corporate typography, exhibition design and

2012 and 2011), How International Design Award (2012) and Print Magazine -

wayfinding systems.

Creative and Commerce (2011).

Front Nordic founded in 1997 by Masoud Alavi.

Our clients include: Danish Ministry Of Health, Danmarks Design skole, Danish Broadcasting Corporation, Technical University of Denmark, Danish Parliament, Louisiana Museum of Modern Art, TV2 Denmark and TRYG.

In the past few years, the focus of work has been increasingly shifting towards spatial environments, both architectural and public.

Moniteurs

Several projects – such as the Corporate Design system for the City of

Fo u n d e d i n B e r l i n i n 1 9 9 4 ,

Hanover (1996 – 2000) or the graphic interface for the Adventure of Space

M o n i te u r s i s l e d b y t h r e e

Flight exhibition (2006) – have won numerous national and international

partners, Sibylle Schlaich, Heike

awards. A multi-script Cyrillic/Latin corporate typography system for RZD,

Nehl and Isolde Frey.

the Russian Railway operator (2008), attracted polarizing attention in the

We are an interdisciplinary team of around 14 people, composed of

design community. In 2014, HardCase Design was nominated by the

communications designers (digital media and print), architects and

German Design Council for its annual award.

product designers, some of whom have been with us a long time and

LOMBARDINI22

6D-K Co., Ltd

Lombardini22 is a leading architecture and

6D is graphic design office, represented by Shogo

have implemented many projects with us. The focus of our work lies in

Kishino, who is Art Director and Graphic Designer.

engineering company, a dynamic laboratory, a

the areas of information design and corporate design.

He launched his own design office 6D in 2007,

space open to contamination and the territory,

For us, information design means informing people directly, making

and received Cannes Design Lions GOLD and

which generates curiosity and energy around

connections and making complex issues understandable. A part of

D&AD Awards Yellow Pencil and one show design

it. It is an international and multidisciplinary

ujidesign is graphic design firm based in Tokyo, has

information design is the conception of an orientation system and,

awards Silver and Bronze, Design Festival for Asia

group of professionals, addressing the real

been in practice since 2005.

through it, the development of an architectural identity. Additionally,

We’ve been providing quality design solutions for

Moniteurs’ spectrum includes the design of trade fairs and thematic

the clients in various fields; museum, architecture,

exhibitions.

Ujidesign

the full involvement of the client in leadership and control of the project and the inspired interaction of diverse skills.

food service industry, internet, publishing industry

Lombardini22 operates with two brands: L22 e DEGW Italia.

and so on.

L22 is dedicated to architectural design and engineering for major

From small paper to grand commercial complex, it’s our pleasure to create visual solutions.

estate market with an approach based on

Silver, JAGDA New Designer Award and ADC Award and more.

international clients on major projects in the Retail, Office and Hotel -

KL&K DESIGN

Residential markets. A company that has earned a prominent place in the panorama of Italian designers and today is also active abroad, especially

Clase bcn

KL&K DESIGN is an internationally renowned design

in the Mediterranean area.

consultancy jointly operated by its two founders, Dr

DEGW Italia helps large companies design workspaces. It is a leader in

Kan Tai-keung and Mr Freeman Lau, together with Mr Hong Ko. KL&K Design’s predecessor, Kan & Lau

Yunakov Architects

We see design as an essential tool

Design was established in 1976. Within almost forty

which helps us all to go forward

years, the company has grown and expanded with

Yunakov Architects – The group of

a n d a d d v a l u e to c o m p a n i e s ,

offices in Hong Kong, Shenzhen, Beijing as well as

designing companies founded and

brands and projects… A way of

business interests in various parts of the PRC. We

headed by an architect Sergiy Yunakov,

providing solutions to real problems

serve more than 200 clients from both China and

the Laureate of the State award, Merit

of identity and communication,

overseas, and have received numerous awards

Architect of Ukraine, a corresponding member of the Ukrainian Academy

facilitating change, but carefully

in the industry. As trend-setters in brand design

of Architecture, an experienced teacher and architect for more then 30

bearing in mind the audiences to

in China, we lead with international perspective and local experience, as

years. 20-years architectural activity enabled the company to lead the

whom we are talking.

well as an adept hand of amalgamating culture and business. In 2013,

architectural market of Ukraine.

We always strive to use contemporary language, based on concepts

KAN & LAU DESIGN was officially renamed KL&K DESIGN to mark the co-

Recently Yunakov Architects presented the new direction - Home Design

and ideas, not just following trends. Our inspiration feeds mainly on the

operation of the three generations of partnership, which with a dedication

headed by Ivan Yunakov, which instantly became a successful and

world of culture in all its aspects: music and fashion, film and dance, art,

to innovate world-class China design, keeping us abreast of the times.

popular.

photography and gastronomy… An inspiration which we do not only seek

the strategic consulting on ways of working and the interaction between physical space and business performance. DEGW Italia provides a valuable contribution to improve business results.

Commercial Art

Yunakov Architects creates and keeps archive of scientific and technical

Commercial Art was a design consultancy studio

The company caters for a wide array of design domains, each with

information.

founded and ran by Eamonn O’Reilly and Rick

We take care of every stage of the strategic and creative process, with a

a dedicated department. Our clients will receive an integrated suite

To develop project documentation, Yunakov Architects uses present-

Sellars.

strict methodology which we develop along with our clients. We believe

of comprehensive design services, from cultural analysis, strategy

day achievements and developments in the field of designing and

The studio was active from 2007 to 2013, producing

that the good results we obtain stem from this close collaboration,

positioning, brand identities, packaging and product design, marketing

engineering, and in the field of IT-technology as well.

design solutions for corporate, cultural and retail

working hand in hand with our clients.

and promotion, wayfinding system as well as interior design. Well-known

Having strategic project for development and using techniques of project

brands.

On a day to day basis we aim for excellence, understanding and

past clients include leaders of their respective industries: Bank of China,

management in work, Yunakov Architects has clear business-process

The aim was always to be collaborative with our

effectiveness, always in keeping with the demands of the brief itself. We

Watsons Water, Erdos, Li Ning and Bama Tea, and governmental projects

structure, that ensures terms and performance standards required.

see the final form as a consequence of a strategy.

such as Kai Tak Development. Our work has helped these enterprises

Yunakov Architects involves only highly-professional licensed companies

and

continuously create value for their brands and set standards for their own

for outsourcing, such as MEP-engineering.

how design can play a integral and productive role.

industries, and has in turn influenced the modern Chinese lifestyle.

Yunakov Architects and constructors of the studio improve their

Both directors are now working independently in the UK.

professionally but also personally. Our objective is to improve, not to grow.

We work in all aspects of design but with a particular claim for typography and the element of surprise, looking for specific languages which are innovative and distinct helping to improve the standing of our clients.

professional skills permanently by studying and assimilating the In the future, the company will further adopt professional management,

experience of domestic and foreign design companies.

ClaseBcn, founded by Claret Serrahima in Barcelona, is an award-winning

resource integration and develop strategic design systems. The company

The field of activity of the company includes designing of residential, office,

design studio made up of a team of young, international, multidisciplinary

has a vision of advancement and aims to become the pinnacle of

commercial, hotel complexes, administrative and industrial buildings, and

professionals. In 2001 two new partners joined: Daniel Ayuso, Creative

Chinese design.

cottage in Kiev and other cities of Ukraine as well.

Director and Sandra Parcet, Executive Director.

clients, and understand their business objectives


Neo Neo

HARDCASE DESIGN

Front Nordic

GRECO DESIGN

The practice – which is rather a

Neo Neo is a Geneva based graphic design

Greco Design was founded in

multidisciplinary boutique than an agency

studio, founded in 2010 by Thuy-An Hoang

2005 as a design consultancy

proper – was founded by Dmitri Lavrow

and Xavier Erni. The studio tries to propose

with a focus on visual identity,

We create visual identities,

i n 1 9 9 4 i n D ü s s e l d o r f , Ge r m a n y , a n d

contemporary solutions, giving importance

editorial projects, signage and promotional material. Greco has also

a n d o u r p o r t fo l i o i n c l u d e

subsequently relocated to Berlin. Lavrow

to details, emphasis typography and direct

featured in and received awards from both domestic and international

brand identity, art direction

holds a degree in Mathematic s from

messages. Mainly active in the cultural field,

publications, such as: D&AD (2014), iF Communication Award (2014 and 2013),

a n d g ra p h i c d e s i g n . We

St.Petersburg University.

they work for museums, galleries, theaters,

Design Lions at the Cannes Lions Festival of Creativity (2013 and 2012),

have extensive experience

and film festivals. Since 2011 they are editing

Grand Prix - Red Dot Design Award (2013 and 2012), El Ojo de Iberoamerica

of production including print, websites, environmental design & moving

an annual newspaper about poster's called Poster Tribune that has been

(2013 and 2012), London International Awards (2012), Award and Honorable

image. Our services include design and art direction.

awarded a swiss federal design grant.

Mention in III Bienal Iberoamericana de Design (2012), Idea Brasil (2014, 2013,

With the initial client base of public, cultural and scientific institutions, HardCase Design have been involved in large scale multi-disciplinary assignments: visual identities, corporate typography, exhibition design and

2012 and 2011), How International Design Award (2012) and Print Magazine -

wayfinding systems.

Creative and Commerce (2011).

Front Nordic founded in 1997 by Masoud Alavi.

Our clients include: Danish Ministry Of Health, Danmarks Design skole, Danish Broadcasting Corporation, Technical University of Denmark, Danish Parliament, Louisiana Museum of Modern Art, TV2 Denmark and TRYG.

In the past few years, the focus of work has been increasingly shifting towards spatial environments, both architectural and public.

Moniteurs

Several projects – such as the Corporate Design system for the City of

Fo u n d e d i n B e r l i n i n 1 9 9 4 ,

Hanover (1996 – 2000) or the graphic interface for the Adventure of Space

M o n i te u r s i s l e d b y t h r e e

Flight exhibition (2006) – have won numerous national and international

partners, Sibylle Schlaich, Heike

awards. A multi-script Cyrillic/Latin corporate typography system for RZD,

Nehl and Isolde Frey.

the Russian Railway operator (2008), attracted polarizing attention in the

We are an interdisciplinary team of around 14 people, composed of

design community. In 2014, HardCase Design was nominated by the

communications designers (digital media and print), architects and

German Design Council for its annual award.

product designers, some of whom have been with us a long time and

LOMBARDINI22

6D-K Co., Ltd

Lombardini22 is a leading architecture and

6D is graphic design office, represented by Shogo

have implemented many projects with us. The focus of our work lies in

Kishino, who is Art Director and Graphic Designer.

engineering company, a dynamic laboratory, a

the areas of information design and corporate design.

He launched his own design office 6D in 2007,

space open to contamination and the territory,

For us, information design means informing people directly, making

and received Cannes Design Lions GOLD and

which generates curiosity and energy around

connections and making complex issues understandable. A part of

D&AD Awards Yellow Pencil and one show design

it. It is an international and multidisciplinary

ujidesign is graphic design firm based in Tokyo, has

information design is the conception of an orientation system and,

awards Silver and Bronze, Design Festival for Asia

group of professionals, addressing the real

been in practice since 2005.

through it, the development of an architectural identity. Additionally,

We’ve been providing quality design solutions for

Moniteurs’ spectrum includes the design of trade fairs and thematic

the clients in various fields; museum, architecture,

exhibitions.

Ujidesign

the full involvement of the client in leadership and control of the project and the inspired interaction of diverse skills.

food service industry, internet, publishing industry

Lombardini22 operates with two brands: L22 e DEGW Italia.

and so on.

L22 is dedicated to architectural design and engineering for major

From small paper to grand commercial complex, it’s our pleasure to create visual solutions.

estate market with an approach based on

Silver, JAGDA New Designer Award and ADC Award and more.

international clients on major projects in the Retail, Office and Hotel -

KL&K DESIGN

Residential markets. A company that has earned a prominent place in the panorama of Italian designers and today is also active abroad, especially

Clase bcn

KL&K DESIGN is an internationally renowned design

in the Mediterranean area.

consultancy jointly operated by its two founders, Dr

DEGW Italia helps large companies design workspaces. It is a leader in

Kan Tai-keung and Mr Freeman Lau, together with Mr Hong Ko. KL&K Design’s predecessor, Kan & Lau

Yunakov Architects

We see design as an essential tool

Design was established in 1976. Within almost forty

which helps us all to go forward

years, the company has grown and expanded with

Yunakov Architects – The group of

a n d a d d v a l u e to c o m p a n i e s ,

offices in Hong Kong, Shenzhen, Beijing as well as

designing companies founded and

brands and projects… A way of

business interests in various parts of the PRC. We

headed by an architect Sergiy Yunakov,

providing solutions to real problems

serve more than 200 clients from both China and

the Laureate of the State award, Merit

of identity and communication,

overseas, and have received numerous awards

Architect of Ukraine, a corresponding member of the Ukrainian Academy

facilitating change, but carefully

in the industry. As trend-setters in brand design

of Architecture, an experienced teacher and architect for more then 30

bearing in mind the audiences to

in China, we lead with international perspective and local experience, as

years. 20-years architectural activity enabled the company to lead the

whom we are talking.

well as an adept hand of amalgamating culture and business. In 2013,

architectural market of Ukraine.

We always strive to use contemporary language, based on concepts

KAN & LAU DESIGN was officially renamed KL&K DESIGN to mark the co-

Recently Yunakov Architects presented the new direction - Home Design

and ideas, not just following trends. Our inspiration feeds mainly on the

operation of the three generations of partnership, which with a dedication

headed by Ivan Yunakov, which instantly became a successful and

world of culture in all its aspects: music and fashion, film and dance, art,

to innovate world-class China design, keeping us abreast of the times.

popular.

photography and gastronomy… An inspiration which we do not only seek

the strategic consulting on ways of working and the interaction between physical space and business performance. DEGW Italia provides a valuable contribution to improve business results.

Commercial Art

Yunakov Architects creates and keeps archive of scientific and technical

Commercial Art was a design consultancy studio

The company caters for a wide array of design domains, each with

information.

founded and ran by Eamonn O’Reilly and Rick

We take care of every stage of the strategic and creative process, with a

a dedicated department. Our clients will receive an integrated suite

To develop project documentation, Yunakov Architects uses present-

Sellars.

strict methodology which we develop along with our clients. We believe

of comprehensive design services, from cultural analysis, strategy

day achievements and developments in the field of designing and

The studio was active from 2007 to 2013, producing

that the good results we obtain stem from this close collaboration,

positioning, brand identities, packaging and product design, marketing

engineering, and in the field of IT-technology as well.

design solutions for corporate, cultural and retail

working hand in hand with our clients.

and promotion, wayfinding system as well as interior design. Well-known

Having strategic project for development and using techniques of project

brands.

On a day to day basis we aim for excellence, understanding and

past clients include leaders of their respective industries: Bank of China,

management in work, Yunakov Architects has clear business-process

The aim was always to be collaborative with our

effectiveness, always in keeping with the demands of the brief itself. We

Watsons Water, Erdos, Li Ning and Bama Tea, and governmental projects

structure, that ensures terms and performance standards required.

see the final form as a consequence of a strategy.

such as Kai Tak Development. Our work has helped these enterprises

Yunakov Architects involves only highly-professional licensed companies

and

continuously create value for their brands and set standards for their own

for outsourcing, such as MEP-engineering.

how design can play a integral and productive role.

industries, and has in turn influenced the modern Chinese lifestyle.

Yunakov Architects and constructors of the studio improve their

Both directors are now working independently in the UK.

professionally but also personally. Our objective is to improve, not to grow.

We work in all aspects of design but with a particular claim for typography and the element of surprise, looking for specific languages which are innovative and distinct helping to improve the standing of our clients.

professional skills permanently by studying and assimilating the In the future, the company will further adopt professional management,

experience of domestic and foreign design companies.

ClaseBcn, founded by Claret Serrahima in Barcelona, is an award-winning

resource integration and develop strategic design systems. The company

The field of activity of the company includes designing of residential, office,

design studio made up of a team of young, international, multidisciplinary

has a vision of advancement and aims to become the pinnacle of

commercial, hotel complexes, administrative and industrial buildings, and

professionals. In 2001 two new partners joined: Daniel Ayuso, Creative

Chinese design.

cottage in Kiev and other cities of Ukraine as well.

Director and Sandra Parcet, Executive Director.

clients, and understand their business objectives


Winnie Yuen Design

Adi Stern

Mayer/Reed

Yoshiaki Irobe

Winnie Yuen is a designer working in print

With over 30 years of

Prof. Adi Stern is a graphic designer,

design, branding and packaging along with

experience working with

typeface designer and a design

Graduated the masters program at the Tokyo

explorations in userbased interaction design

public spaces, Mayer/

educator. Since 2008, Adi serves

University of the Art, then entered Nippon Design

and illustration. Her passion to explore, ability

Reed, Inc. is engaged

as the Head of the Department

Center Inc. After working for Hara Design Institute,

to collaborate with people, methodological

in placemaking and

of Visual Communication at the

he established his own design institute in 2011.

design perspective and deep interest in

wayfinding projects that shape communities. Established in 1977, the

Bezalel Academy of Arts and Design

Recipient of the SDA Awards, JAGDA Awards,

human-centered design keep her energetic

22-person, Portland-based design studio provides visual communications,

in Jerusal em. He runs his own

JAGDA New Designer Awards, Tokyo ADC Awards

as a designer. Her website is a display of past

product design, landscape architecture and urban design services in

design studio specializing in both

projects and current works in progress.

the US and internationally. The firm’s work in creating places for human

Winnie studied at Art Center College of Design after three years of majoring the Interdisciplinary Computing and the Arts major in UCSD.

design for cultural institutions, and in book design and typography.

Graphic Designer / Art Director

and D&AD Nomination Awards, One Show Design Silver Pencil. A part time lecturer at the Tokyo University of the Arts.

activity explores the social, cultural, ecological and historic contexts that In addition, Adi writes, consults and lectures on the design and history of

shape these environments.

the Hebrew script.

She was born and raised in Hong Kong, moved to San Francisco in 2001. Currently, she lives in Los Angeles.

Many of his works have been exhibited internationally and have won awards worldwide, including the Tokyo Type Directors Club (TDC) Award

Dani Rubio Arauna

and the New York Art Directors Club (ADC) Silver and Bronze Awards.

Kolektyf

Dani Rubio Arauna was born in Santander

Kol ekty f specialises in creating
wa y finding

and has a degree on Graphic Design by Eina

systems, wall graphics
and infographics. 

University. His work focuses on corporate

Kolektyf is design company from Wroclaw

identity, editorial design and environmental

(Poland) operating since 2005.
We bring together

graphics. He has teamed up with Mario Eskenazi

experienced architects and designers who

for six years. Nowadays he runs his own studio

originated from artistic circles.

in Barcelona for major clients such as Fundació

We put particular emphasis on creating a coherent vision for each

Agbar, Albert and Ferran Adrià, Generalitat de

project and give attention to every nuanced detail.
Our work centers on

Catalunya or Sant Joan de Déu Hospital. He is

the design, materials, and precise execution – we complete each of our

a Typography and Editorial design teacher. His work has been recognised

concepts ourselves, right down to the last touches, on site.
We are known

many times by awards such as ADC*E and Laus.

for our functional and striking graphic statements which have been implemented in utility spaces. 

Simen Strøm Braaten

Thirst

Simen Strøm Braaten is a designer at heart. He also has

Thirst is a communication design

more side projects than he has clean socks.

practice based in Chicago. We work

Fighting against perfection with hand drawn typography

with the design, cultural, and civic

through My Cup Of Type (.com). And collecting quotes, aka.

communities.

knowledge bombs, and presenting them beautifully on

As designers we cultivate

Whatever Floats Your Quote (.com).

conversations. We engage

Recently he’s taken the design mentality into filmmaking,

in a process of discovery and

and as a result co-founded a studio focusing on presenting people, services, and products through video.

Rai Pinto

e x p e r i m e n t a t i o n , fo c u s i n g o n concept, craft, and artful investigation. Our work lives at the threshold between art and science, resulting in keepsake artifacts and unique

KL&K DESIGN

experiences. Thirst believes design is integral to the human condition. It is ubiquitous,

Rai Pinto studied Industrial Design at Escola

KL&K DESIGN is

Massana and has a degree on Interior Design by

an internationally

Eina University. He has worked with Llongueras

renowned design

Clotet Architects and other renowned teams. His

consultancy

nourishing and transformative. Design allows us to connect with one another and compels us to slow down and pay attention.

work as a freelance includes projects for Casa

jointly operated

Decor, La Casa dels Xuklis and Sant Joan de Déu

by its two founders, Dr Kan Tai-keung and Mr Freeman Lau, together

Hospital, as well as designs for private homes

with Mr Hong Ko. KL&K Design’s predecessor, Kan & Lau Design was

and commercial spaces. His studio is located in

established in 1976. Within almost forty years, the company has grown

Barcelona. His work has been published many

and expanded with offices in Hong Kong, Shenzhen, Beijing as well as

times by national and international magazines such as Interior Design

business interests in various parts of the PRC. We serve more than 200

Founded in 1989

Plural is an association of

Magazine, Bob Magazine, Casa Viva, Diario Design, Proyecto Contract and

clients from both China and overseas, and have received numerous

in Paris and 2002

information design experts

Via Sanitaria just to name a few.

awards in the industry. As trend-setters in brand design in China, we lead

in Zurich, Intégral

based in Berlin.

with international perspective and local experience, as well as an adept

Ruedi Baur is an

Since 2005 Plural has

hand of amalgamating culture and business. In 2013, KAN & LAU DESIGN

interdisciplinary studio dealing with questions of identity, representation

been developing targeted

was officially renamed KL&K DESIGN to mark the co-operation of the three

and orientation. The focus of our work is corporate design and wayfinding

communication strategies, turning information into orientation and

generations of partnership, which with a dedication to innovate world-

systems, but also classic graphic design and identification systems,

conceiving sophisticated interactive tools.

class China design, keeping us abreast of the times.

scenography, public space design, digital and interaction design. Conceiving

The members of Plural attach great importance to working together with

orientation in space as a complex interaction between many different

their clients and regarding them as partners. In this manner they conceive

The company caters for a wide array of design domains, each with

components and impulses, our understanding of wayfinding exceeds the

landmark projects with institutions and organisations from the fields of

a dedicated department. Our clients will receive an integrated suite

conventional approach of traditional signage. It is our concern to integrate

technology, culture, science and media.

of comprehensive design services, from cultural analysis, strategy

information and signs into architectural space. In a specific environment,

Both Prof. Severin Wucher and Dipl.-Designer Kilian Krug are involved in

positioning, brand identities, packaging and product design, marketing

depending on context and assignment, we strive to sharpen users’

university teaching and academic programs, along with participating in

and promotion, wayfinding system as well as interior design. Well-known

senses to comprehend and orient themselves in space.

international design juries.

Dani Rubio Arauna Dani Rubio Arauna was born in Santander and has a degree on Graphic Design by Eina University. His work focuses on corporate identity, editorial design and environmental graphics. He has teamed up with Mario Eskenazi for six years. Nowadays he runs his own studio in Barcelona for major clients such as Fundació Agbar, Albert and Ferran Adrià, Generalitat de Catalunya or Sant Joan de Déu Hospital. He is a Typography and Editorial design teacher. His work has been recognised many times by awards such as ADC*E and Laus.

past clients include leaders of their respective industries: Bank of China, Watsons Water, Erdos, Li Ning and Bama Tea, and governmental projects such as Kai Tak Development. Our work has helped these enterprises continuously create value for their brands and set standards for their own industries, and has in turn influenced the modern Chinese lifestyle. In the future, the company will further adopt professional management, resource integration and develop strategic design systems. The company has a vision of advancement and aims to become the pinnacle of Chinese design.

Integral Ruedi Baur

Plural Berlin


Winnie Yuen Design

Adi Stern

Mayer/Reed

Yoshiaki Irobe

Winnie Yuen is a designer working in print

With over 30 years of

Prof. Adi Stern is a graphic designer,

design, branding and packaging along with

experience working with

typeface designer and a design

Graduated the masters program at the Tokyo

explorations in userbased interaction design

public spaces, Mayer/

educator. Since 2008, Adi serves

University of the Art, then entered Nippon Design

and illustration. Her passion to explore, ability

Reed, Inc. is engaged

as the Head of the Department

Center Inc. After working for Hara Design Institute,

to collaborate with people, methodological

in placemaking and

of Visual Communication at the

he established his own design institute in 2011.

design perspective and deep interest in

wayfinding projects that shape communities. Established in 1977, the

Bezalel Academy of Arts and Design

Recipient of the SDA Awards, JAGDA Awards,

human-centered design keep her energetic

22-person, Portland-based design studio provides visual communications,

in Jerusal em. He runs his own

JAGDA New Designer Awards, Tokyo ADC Awards

as a designer. Her website is a display of past

product design, landscape architecture and urban design services in

design studio specializing in both

projects and current works in progress.

the US and internationally. The firm’s work in creating places for human

Winnie studied at Art Center College of Design after three years of majoring the Interdisciplinary Computing and the Arts major in UCSD.

design for cultural institutions, and in book design and typography.

Graphic Designer / Art Director

and D&AD Nomination Awards, One Show Design Silver Pencil. A part time lecturer at the Tokyo University of the Arts.

activity explores the social, cultural, ecological and historic contexts that In addition, Adi writes, consults and lectures on the design and history of

shape these environments.

the Hebrew script.

She was born and raised in Hong Kong, moved to San Francisco in 2001. Currently, she lives in Los Angeles.

Many of his works have been exhibited internationally and have won awards worldwide, including the Tokyo Type Directors Club (TDC) Award

Dani Rubio Arauna

and the New York Art Directors Club (ADC) Silver and Bronze Awards.

Kolektyf

Dani Rubio Arauna was born in Santander

Kol ekty f specialises in creating
wa y finding

and has a degree on Graphic Design by Eina

systems, wall graphics
and infographics. 

University. His work focuses on corporate

Kolektyf is design company from Wroclaw

identity, editorial design and environmental

(Poland) operating since 2005.
We bring together

graphics. He has teamed up with Mario Eskenazi

experienced architects and designers who

for six years. Nowadays he runs his own studio

originated from artistic circles.

in Barcelona for major clients such as Fundació

We put particular emphasis on creating a coherent vision for each

Agbar, Albert and Ferran Adrià, Generalitat de

project and give attention to every nuanced detail.
Our work centers on

Catalunya or Sant Joan de Déu Hospital. He is

the design, materials, and precise execution – we complete each of our

a Typography and Editorial design teacher. His work has been recognised

concepts ourselves, right down to the last touches, on site.
We are known

many times by awards such as ADC*E and Laus.

for our functional and striking graphic statements which have been implemented in utility spaces. 

Simen Strøm Braaten

Thirst

Simen Strøm Braaten is a designer at heart. He also has

Thirst is a communication design

more side projects than he has clean socks.

practice based in Chicago. We work

Fighting against perfection with hand drawn typography

with the design, cultural, and civic

through My Cup Of Type (.com). And collecting quotes, aka.

communities.

knowledge bombs, and presenting them beautifully on

As designers we cultivate

Whatever Floats Your Quote (.com).

conversations. We engage

Recently he’s taken the design mentality into filmmaking,

in a process of discovery and

and as a result co-founded a studio focusing on presenting people, services, and products through video.

Rai Pinto

e x p e r i m e n t a t i o n , fo c u s i n g o n concept, craft, and artful investigation. Our work lives at the threshold between art and science, resulting in keepsake artifacts and unique

KL&K DESIGN

experiences. Thirst believes design is integral to the human condition. It is ubiquitous,

Rai Pinto studied Industrial Design at Escola

KL&K DESIGN is

Massana and has a degree on Interior Design by

an internationally

Eina University. He has worked with Llongueras

renowned design

Clotet Architects and other renowned teams. His

consultancy

nourishing and transformative. Design allows us to connect with one another and compels us to slow down and pay attention.

work as a freelance includes projects for Casa

jointly operated

Decor, La Casa dels Xuklis and Sant Joan de Déu

by its two founders, Dr Kan Tai-keung and Mr Freeman Lau, together

Hospital, as well as designs for private homes

with Mr Hong Ko. KL&K Design’s predecessor, Kan & Lau Design was

and commercial spaces. His studio is located in

established in 1976. Within almost forty years, the company has grown

Barcelona. His work has been published many

and expanded with offices in Hong Kong, Shenzhen, Beijing as well as

times by national and international magazines such as Interior Design

business interests in various parts of the PRC. We serve more than 200

Founded in 1989

Plural is an association of

Magazine, Bob Magazine, Casa Viva, Diario Design, Proyecto Contract and

clients from both China and overseas, and have received numerous

in Paris and 2002

information design experts

Via Sanitaria just to name a few.

awards in the industry. As trend-setters in brand design in China, we lead

in Zurich, Intégral

based in Berlin.

with international perspective and local experience, as well as an adept

Ruedi Baur is an

Since 2005 Plural has

hand of amalgamating culture and business. In 2013, KAN & LAU DESIGN

interdisciplinary studio dealing with questions of identity, representation

been developing targeted

was officially renamed KL&K DESIGN to mark the co-operation of the three

and orientation. The focus of our work is corporate design and wayfinding

communication strategies, turning information into orientation and

generations of partnership, which with a dedication to innovate world-

systems, but also classic graphic design and identification systems,

conceiving sophisticated interactive tools.

class China design, keeping us abreast of the times.

scenography, public space design, digital and interaction design. Conceiving

The members of Plural attach great importance to working together with

orientation in space as a complex interaction between many different

their clients and regarding them as partners. In this manner they conceive

The company caters for a wide array of design domains, each with

components and impulses, our understanding of wayfinding exceeds the

landmark projects with institutions and organisations from the fields of

a dedicated department. Our clients will receive an integrated suite

conventional approach of traditional signage. It is our concern to integrate

technology, culture, science and media.

of comprehensive design services, from cultural analysis, strategy

information and signs into architectural space. In a specific environment,

Both Prof. Severin Wucher and Dipl.-Designer Kilian Krug are involved in

positioning, brand identities, packaging and product design, marketing

depending on context and assignment, we strive to sharpen users’

university teaching and academic programs, along with participating in

and promotion, wayfinding system as well as interior design. Well-known

senses to comprehend and orient themselves in space.

international design juries.

Dani Rubio Arauna Dani Rubio Arauna was born in Santander and has a degree on Graphic Design by Eina University. His work focuses on corporate identity, editorial design and environmental graphics. He has teamed up with Mario Eskenazi for six years. Nowadays he runs his own studio in Barcelona for major clients such as Fundació Agbar, Albert and Ferran Adrià, Generalitat de Catalunya or Sant Joan de Déu Hospital. He is a Typography and Editorial design teacher. His work has been recognised many times by awards such as ADC*E and Laus.

past clients include leaders of their respective industries: Bank of China, Watsons Water, Erdos, Li Ning and Bama Tea, and governmental projects such as Kai Tak Development. Our work has helped these enterprises continuously create value for their brands and set standards for their own industries, and has in turn influenced the modern Chinese lifestyle. In the future, the company will further adopt professional management, resource integration and develop strategic design systems. The company has a vision of advancement and aims to become the pinnacle of Chinese design.

Integral Ruedi Baur

Plural Berlin


Stephaniejkim

studio fnt

We are friends who meet at midnight under

22quadrat Studio fnt is a Seoul based graphic design studio

the full moon to find Klmjro.

"“The only joy in the world is to begin. It is good

that works on prints, identities, interactive/digital

Klmjro is a way of thinking, but it is also a

to be alive because living is beginning, always,

media and more. It collects fragmented and straying

place. It is a place where things are upside

every moment.”

thoughts, and then organises and transforms

down, inside out, bottom up and vice versa. It

Cesare Pavese (1908-50), Italian writer

them into relevant forms.

is a place of the foreign and of the unknown.

The creation of our world, shaped by

It is an ecosystem that nurtures our curiosity

unrestrained powers, expressivity, coincidence,

and synthesizes our ideas.

pure energy and the union of billion small

Klmjro is the action, not the result. It is the

particles to one vast entirety, that constantly moves and evolutionary-

murky hours between points A and B. It is a

revolutionary changes. Eternal processes: recurring beginnings creating

fleeting moment whose ephemeral glow can

something new - sometimes dynamically, sometimes completely

only be shared as the shadow that it casts.

quiet, sometimes explosively expressive, sometimes slow, sometimes uncontrollably flowing. The smallest part, the dust particle: seemingly insignificant, however its conglomeration creates stars and planets - life. 22quadrat interpreted the

Rama Studio

particle to its simplest graphical archetype - the dot. Comprehensible for

云汉时代

every human being, regardless their age, nationality, education and faith.

Rama Studio is a graphic design studio working in a

In 2013 , obedience to nearly 17 years

Out of this arose the allegory of the Schunk-world: thousands of

broad range of media, often with collaborators from

extensive experience in sign system design,

employees are part of a bigger picture. They are individual carbon particles,

other creative disciplines. With a background in art and

we set up our own business premises

able to create something new and great, but only in connection with

music Rama Studio maintains a creative and critical

named “Yun Han (from the "book of songs"

other elements.

approach with ambitious and personal results.

means “galaxy” .)Times” It’s a group of

Architecture has been a continued field of interest

dynamic team of professionals, we walked

This dynamic, constantly changing, process moves through the entire

and collaboration, working with visual identity and

in the forefront of the development trend

architecture, accompanies the visitors, takes them by their hands -

spatial design for cultural institutions and architectural

of clingy times and constant innovation.

always in motion between loud and quiet.

offices. Rama Studio's work combines the precision

Since its establishment ,the company has

of digital tools with the spontaneous and analogue,

been committed to sign system design and research , such services as

creating living and diverse visual solutions — ranging

five-star hotels ,chambers,commercial complex,condominiums,office

from clear, simple communication to curious and

premises,major transportation hubs,parks,At present, Yun Han Times has

challenging design.

The first drawings of mankind already originated in hand and finger prints."

become the most competitive strength design agency of China.

Rama Studio was founded in 2007 by designers Stefan Mylleager and Thomas Frederiksen, both MA in design from the Danish Design School.

The advanced designs and ideas have won us the trust from many renowned enterprises within home and abroad. Including Intercontinental Hotels Group, Hilton Hotels Group ,Banyan Tree Hotels & Resorts ,Poly Group ,Wanda Group ,SOHO China ,ZhongHong Group ,CapitaLand ,YOPINDO Group ,Zhonghai Property Group ,Ren Xin Real estate ,Nan Tong Oasis Group ,Central China Group ,He Nan ,Pengxin Group ,Ronghui Group ,Chong Qing ,Guo Min Group ,Tian Jin ,Hong Shan Group ,Wonder Mall Group ,Shi Jia Zhuang ,Touch SPA Group ,Shang Hai , etc.

Fabio Ongarato Design Fabio Ongarato Design is an internationally renowned and multi-award winning design studio founded in 1994 by Fabio Ongarato, Ronnen Goren and Geoff Bainbridge. Our focus is to build engaging and memorable brands through a holistic approach that engages our multidisciplinary capability. It is our passion and immersion in cultural discourse, which allows us to create unique and dynamic experiences; which in turn, allow our clients

Beetroot

Sägenvier DesignKommunikation Beetroot Design Group is a Thessaloniki based, multi-

S ä g e n v i e r i s a n a g e n c y fo r d e s i g n

awarded communication design office and think

communications in Dornbirn / Austria

tank that provides design services and solutions to a

c o n d u c te d b y S i g i R a m o s e r . T h e y a r e

worldwide clientele. Our team is consisted of experts

communication designers with heart and

with a wide and diverse arrange of skills in the creative

mind and are positioned between small

field. Beetroot's creative mission is to discover, develop

graphic ateliers and large full-service agencies.

and utilize the true essence of a brand, product or

Sägenvier, like it is today, has arisen from a

service and then grow and expand them into being

27 year-partnership of Sigi Ramoser, Sandro

recognised, appreciated and praised all around the globe. 

Scherling, Kurt Dornig and Hermann Brändle. After the foundation of an own atelier by Kurt Dornig in 2011, the umbrella brand “Sägenvier” chains the other free ateliers. A range of cooperation’s

Beetroot Design Group is a visionary creative group based in Thessaloniki

with known ateliers and agencies in Vorarlberg and Vienna verify the open

that creates and develops self-initiated projects. Our team is consisted

and project-centered way of working, enrich and encourage their good

of talented and enthusiastic designers with a common goal to

positioned work for design and communication.

communicate via stimulating social awareness with a sense of humor. The team's interests vary from philosophy to politics, from ethics to aesthetics, from the self to social issues and its approach challenges norms, abolishes restrictions and champions the teamwork spirit. 

to stand out. By balancing strategic thinking and design innovation, we seek to realise outcomes underpinned by strong, singular thinking and ideas that define our clients competitive advantage and position them as leaders in their respective fields. Working collaboratively across may varied sectors and industries, our studio has built a multitude of influential brands over the past two decades which challenge, inspire and excite audiences and their communities alike.


Stephaniejkim

studio fnt

We are friends who meet at midnight under

22quadrat Studio fnt is a Seoul based graphic design studio

the full moon to find Klmjro.

"“The only joy in the world is to begin. It is good

that works on prints, identities, interactive/digital

Klmjro is a way of thinking, but it is also a

to be alive because living is beginning, always,

media and more. It collects fragmented and straying

place. It is a place where things are upside

every moment.”

thoughts, and then organises and transforms

down, inside out, bottom up and vice versa. It

Cesare Pavese (1908-50), Italian writer

them into relevant forms.

is a place of the foreign and of the unknown.

The creation of our world, shaped by

It is an ecosystem that nurtures our curiosity

unrestrained powers, expressivity, coincidence,

and synthesizes our ideas.

pure energy and the union of billion small

Klmjro is the action, not the result. It is the

particles to one vast entirety, that constantly moves and evolutionary-

murky hours between points A and B. It is a

revolutionary changes. Eternal processes: recurring beginnings creating

fleeting moment whose ephemeral glow can

something new - sometimes dynamically, sometimes completely

only be shared as the shadow that it casts.

quiet, sometimes explosively expressive, sometimes slow, sometimes uncontrollably flowing. The smallest part, the dust particle: seemingly insignificant, however its conglomeration creates stars and planets - life. 22quadrat interpreted the

Rama Studio

particle to its simplest graphical archetype - the dot. Comprehensible for

云汉时代

every human being, regardless their age, nationality, education and faith.

Rama Studio is a graphic design studio working in a

In 2013 , obedience to nearly 17 years

Out of this arose the allegory of the Schunk-world: thousands of

broad range of media, often with collaborators from

extensive experience in sign system design,

employees are part of a bigger picture. They are individual carbon particles,

other creative disciplines. With a background in art and

we set up our own business premises

able to create something new and great, but only in connection with

music Rama Studio maintains a creative and critical

named “Yun Han (from the "book of songs"

other elements.

approach with ambitious and personal results.

means “galaxy” .)Times” It’s a group of

Architecture has been a continued field of interest

dynamic team of professionals, we walked

This dynamic, constantly changing, process moves through the entire

and collaboration, working with visual identity and

in the forefront of the development trend

architecture, accompanies the visitors, takes them by their hands -

spatial design for cultural institutions and architectural

of clingy times and constant innovation.

always in motion between loud and quiet.

offices. Rama Studio's work combines the precision

Since its establishment ,the company has

of digital tools with the spontaneous and analogue,

been committed to sign system design and research , such services as

creating living and diverse visual solutions — ranging

five-star hotels ,chambers,commercial complex,condominiums,office

from clear, simple communication to curious and

premises,major transportation hubs,parks,At present, Yun Han Times has

challenging design.

The first drawings of mankind already originated in hand and finger prints."

become the most competitive strength design agency of China.

Rama Studio was founded in 2007 by designers Stefan Mylleager and Thomas Frederiksen, both MA in design from the Danish Design School.

The advanced designs and ideas have won us the trust from many renowned enterprises within home and abroad. Including Intercontinental Hotels Group, Hilton Hotels Group ,Banyan Tree Hotels & Resorts ,Poly Group ,Wanda Group ,SOHO China ,ZhongHong Group ,CapitaLand ,YOPINDO Group ,Zhonghai Property Group ,Ren Xin Real estate ,Nan Tong Oasis Group ,Central China Group ,He Nan ,Pengxin Group ,Ronghui Group ,Chong Qing ,Guo Min Group ,Tian Jin ,Hong Shan Group ,Wonder Mall Group ,Shi Jia Zhuang ,Touch SPA Group ,Shang Hai , etc.

Fabio Ongarato Design Fabio Ongarato Design is an internationally renowned and multi-award winning design studio founded in 1994 by Fabio Ongarato, Ronnen Goren and Geoff Bainbridge. Our focus is to build engaging and memorable brands through a holistic approach that engages our multidisciplinary capability. It is our passion and immersion in cultural discourse, which allows us to create unique and dynamic experiences; which in turn, allow our clients

Beetroot

Sägenvier DesignKommunikation Beetroot Design Group is a Thessaloniki based, multi-

S ä g e n v i e r i s a n a g e n c y fo r d e s i g n

awarded communication design office and think

communications in Dornbirn / Austria

tank that provides design services and solutions to a

c o n d u c te d b y S i g i R a m o s e r . T h e y a r e

worldwide clientele. Our team is consisted of experts

communication designers with heart and

with a wide and diverse arrange of skills in the creative

mind and are positioned between small

field. Beetroot's creative mission is to discover, develop

graphic ateliers and large full-service agencies.

and utilize the true essence of a brand, product or

Sägenvier, like it is today, has arisen from a

service and then grow and expand them into being

27 year-partnership of Sigi Ramoser, Sandro

recognised, appreciated and praised all around the globe. 

Scherling, Kurt Dornig and Hermann Brändle. After the foundation of an own atelier by Kurt Dornig in 2011, the umbrella brand “Sägenvier” chains the other free ateliers. A range of cooperation’s

Beetroot Design Group is a visionary creative group based in Thessaloniki

with known ateliers and agencies in Vorarlberg and Vienna verify the open

that creates and develops self-initiated projects. Our team is consisted

and project-centered way of working, enrich and encourage their good

of talented and enthusiastic designers with a common goal to

positioned work for design and communication.

communicate via stimulating social awareness with a sense of humor. The team's interests vary from philosophy to politics, from ethics to aesthetics, from the self to social issues and its approach challenges norms, abolishes restrictions and champions the teamwork spirit. 

to stand out. By balancing strategic thinking and design innovation, we seek to realise outcomes underpinned by strong, singular thinking and ideas that define our clients competitive advantage and position them as leaders in their respective fields. Working collaboratively across may varied sectors and industries, our studio has built a multitude of influential brands over the past two decades which challenge, inspire and excite audiences and their communities alike.


Best Wayfinding Design (Vol .1 Office/Culture)