GENERAL ADVERTISING RATES Black & White
1X
3X
MAIL-ORDER ADVERTISING RATES 6X
12X
Black & White
1X
3X
6X
12X
1 Page.............................. $5735........... $5610............. $5360...........$5080 2/3..................................... 4610............. 4475............... 4275.............4065 1/2...................................... 3560............. 3475............... 3320.............3130 1/3...................................... 2560............. 2485............... 2375.............2250 1/4...................................... 1990............. 1960............... 1870.............1775 1/6...................................... 1475............. 1395............... 1320.............1250
1 Page....................... $4270......... $4115............$4010..........$3825 2/3.............................. 3395........... 3295..............3225............3045 1/2............................... 2655........... 2560..............2485............2365 1/3............................... 1780........... 1705..............1680............1610 1/4............................... 1415........... 1395..............1355............1295 1/6............................... 1050........... 1020................995..............940
1 Page.............................. $7295........... $6975............ $6700...........$6325 2/3...................................... 6190............. 5915............... 5700.............5370 1/2...................................... 4870............. 4660............... 4485.............4215 1/3...................................... 3915............. 3660............... 3540.............3325
1 Page....................... $5870......... $5645........... $5440..........$5170 2/3............................... 4985........... 4790..............4625............4405 1/2............................... 4030........... 3895..............3760............3565 1/3............................... 3360........... 3190..............3115............2965
1 Page............................ $10120.......... $9615............. $9105...........$8550 2/3..................................... 8605............. 8175............... 7730.............7305 1/2...................................... 7675............. 7295............... 6900.............6525 1/3...................................... 6670............. 6340............... 5975.............5685
1 Page....................... $8175........ $7840............$7580..........$7055 2/3.............................. 7350........... 7085..............6830............6460 1/2............................... 6525........... 6270..............6070............5700 1/3............................... 5615........... 5415..............5235............5130
SHOWCASE RATES
MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/ or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-order ads must contain information for ordering directly from the advertiser.
Black & One Color
Four-Color
All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355
1X
3X
6X
12X
B&W Color
B&W Color
B&W Color
B&W
Color
1/6 page 3-inch 2-inch 1-inch
$860 $800 $595 $390
$805 $740 $550 $360
$735 $675 $505 $335
$640 $590 $440 $290
790 715 540 390
995 925 696 490
955 865 650 460
835 795 605 435
Word ads: $2.00 per word, with $54.00 minimum
COVERS & POSITIONS CV2 - Add 10% to General 1 Page Four-Color rate CV3 - Add 5% to General 1 Page Four-Color rate CV4 - Add 15% to General 1 Page Four-Color rate.
Issuance & Closing Dates COVER SPACE MATERIAL ON-SALE DATE DEADLINE* DEADLINE** DATE January 2013................. 10-11-2012............10-18-2012.............12-6-2012 February 2013............... 11-12-2012............11-19-2012.............1-10-2013 March 2013................... 12-12-2012............12-19-2012...............2-7-2013 April 2013........................ 1-15-2013..............1-22-2013...............3-7-2013 May 2013......................... 2-14-2013..............2-22-2013.............4-11-2013 June 2013........................ 3-15-2013..............3-22-2013...............5-9-2013 July 2013......................... 4-12-2013..............4-19-2013...............6-6-2013 August 2013.................... 5-10-2013..............5-17-2013...............7-4-2013 September 2013.............. 6-13-2013..............6-20-2013...............8-8-2013 October 2013.................. 7-11-2013..............7-18-2013...............9-5-2013 November 2013................. 8-8-2013..............8-15-2013.............10-3-2013 December 2013............... 9-12-2013..............9-19-2013.............11-7-2013 January 2014................. 10-10-2013............10-17-2013.............12-5-2013 February 2014................. 11-8-2013............11-15-2013...............1-9-2014 March 2014..................... 12-9-2013............12-16-2013...............2-6-2014
Hi-Torque ad material deadlines are for press-ready digital files only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.
Black & One Color
Four-Color
DISCOUNTS FREQUENCY DISCOUNT: Rates are determined by number of issues contracted for and used within a 12-month period. * MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles. 14 pages - 2% 18 pages - 4% 24 pages - 6% 36 pages - 8% 48 pages - 10% MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10% 4 or more Magazine Buy: 15% AGENCY DISCOUNT: 15% **Prepay Discount: 15% * Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action. ** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited.
NEW ADVERTISERS ARE REQUIRED TO PAY THE FIRST THREE MONTHS IN ADVANCE TO ESTABLISH CREDIT. www.hi-torque.com 23
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