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A princess party at the Rosamond Gifford Zoo

Photo courtesy of Patch Up Studio


The Gifford Approach. It’s small

The Gifford Approach. By building the

on the ground, yet can also see the big

splashes creating powerful waves. Karate

capacity of our community, including

picture. With a broader view we celebrate

classes for youth on the North Side.

individuals, community groups or

the bright spots and help identify the gaps.

Computers for a heritage site in Madison

established not for profits, we support

Neighbor to neighbor engagement enables

County. Or perhaps larger grants with

not just activities but the core elements

us to learn from those who are most deeply

equally resonant impact – the Children’s

required for growth and stability. Strong

affected by the twists and turns of fate.

Reading Tree at the renovated Oswego

organizations mean effective outcomes; a

Public Library. A Food Coop to bring fresh

vital community is contingent upon active

The Gifford Approach. We believe that

produce to residents of the Southside.

and engaged citizens. Our dollars flow

healthy communities are comprised of

The Gifford Approach means strategic,

towards those groups that believe in “doing

many facets: effective social services,

proactive methods to build capacity – from

with, rather than doing for,” that truly listen

children engaged in learning, art that

$5,000 mini-grants to $100,000 capacity

to those they serve.

promotes essential human values, and

investments. It’s projects and convenings

social entrepreneurship that sparks success.

that gather people together to identify

The Gifford Approach. We listen as well.

We act as a “connector,” bringing together

shared concerns, develop solutions and

Our staff members are as much a part of

those poised for change with people who

plan for the future – whether through a

our asset base as our investments. From

can drive that change.

film series, a resource sharing website or

serving on community panels, to board

a neighborhood summit.

membership, to site visits, our staff is there

Gifford Marketing Brochure  

2012 brochure with inserts

Gifford Marketing Brochure  

2012 brochure with inserts