Lesson 11-7:
Saying “No� to Tobacco
Procedures: (continued) These advertisements are also from the 1940s and 1950s. To whom do you think these ads appeal? Do you think you would see ads like thes today? Why or why not?
L117_FatherSon1945 L117_MotherChild
Note that the industry uses many other strategies to promote their products and their industry. These include, for example, funding sport, cultural, educational, and community events and activities that people value (see examples in Lesson 11-5)
7.
Pass out the postcards from the American Cancer Society. Ask students to write a message about not smoking either to a friend or to a tobacco company. Have each of the students present their message to the class.
Teacher’s Note: In instances when you feel that the message is appropriate, have students identify the mailing address and send the cards. See if anyone responds!
Journal: Think about the ways to respond to pressure from others. Which is the most effective for you and why? OR What are the ways in which the tobacco industry tries to gain acceptance in our society?
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