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house by House of Billiam

house research book Harriet Francis Fashion Media (BA) Year 3 FRA10291174


house of billiam research

House of Billiam started in 2009 by Thomas Bird. The brand brings together classic modern staples and allows the client to pick and choose each fabric and colour option, bringing bespoke tailoring to a new audience with garments the modern man can relate to. House of Billiam allows each individual client to create a unique piece. From classic suiting through to lambs nappa leather each person can define his or her own style on House of Billiam’s beautifully tailored silhouettes. House of Billiam  want to help you create your perfect garment that expresses both your personal tastes and our distinctive approach to tailoring classic shapes. Each garment is made to order in Hackney, East London using fabrics sourced from the UK. 


house of billiam research


house of billiam research

HOUSE OF  BILLIAM  


house of billiam research BESPOKE TAILORING DESIGN YOUR OWN


house of billiam research

everything is made either in their studio or at a factory both based in hackney

Studio situated  in  Hackney     Purchase  Op5ons:     •   Order  online;  submit  your  own   measurements  and  choose  from   featured  fabrics   •   Visit  the  studio;  Get  measured   personally  and  choose  from  studio   fabrics  


house of billiam research

fabrics for jacket linings are sourced from liberty, other fabrics are sourced from northen independent companies and kent.


house of billiam research

RED STRIPE MAKE SESSIONS X HOUSE OF BILLIAM X BOILER ROOM/ ILLUM SPHERE, KUTMAH, JOSEY REBELLE, MISCHA MAFIA & BOILER ROOM DJS This event will be take placefrom 7pm – 11pm, Monday 17th September The show itself is strictly private , you must be on a guest list to get in. RSVP: rsvp@boilerroom.tv


house of billiam research


house of billiam research


house of billiam research


house of billiam research hype beast press house of billiam


house of billiam research

“ House of Billiam recently designed this set of four varsity jackets for UK retailer Chimp. Shot here by Samuel John Butt, each colour makes reference to a classic British theme, from the Red Arrows to the Marines. Each edition features a restrained block colorway and all the traditional varsity materials in high quality form, including Lamb Nappa leather for the sleeves. Interestingly, each purchase is made to order and will be created to match your chest size and will feature a personalised label in the pocket which will detail your name and the date on which it was created. The jackets are now available exclusively at Chimp for £350. ” HYPEBEAST


house of billiam research

Founded by Thomas Bird back in 2007 House Of Billiam is one of the most exciting menswear brands to emerge out of London in some time. Taking traditional and iconic street wear shapes (no not hoodies, think more varsity and biker jackets), House Of Billiam then add their own incredibly British twist, using anything from tweed, to high quality wools, suedes and leathers to create luxury, modern, high fashion street wear. As well as House Of Billiam's ready-to-wear collection the label also offers a bespoke service: "A House of Billiam piece is a collaboration between client and fashion house: you choose the materials from which your piece is made, selecting outer and inner fabrics from our swatches. You then give us your measurements and indicate your fitting preferences, and receive your made-to-order piece in the post." This level of service is almost unheard of away from Saville Row, away from more formal attire and especially at prices that are the top end of high street. House Of Billiam have also just collaborated with Dover Street Market which in itself speaks volume about the quality and integrity of what they stand for.


house of billiam research tumblr uploads


house of billiam research

Price Tag? The price tag ranges from ÂŁ400 - ÂŁ600 Why The Cost? the finest wool sourced from kent, yorkshire and scotland quality lambs nappa leather hand made in london Target Audience? Young Professionals Menswear only Age 20 - 35


house of billiam research

Fans include: Musicians at Boiler Room Tinie Tempah Ed Sheeran Labrinth I will tailor the House audience to be less mainstream and hiphop, artists such as these have the potential to cheapen the brands ethics


initial research

Why ‘HOUSE’? I felt that ‘House’ was good name as it kept close ties with its siter and is simple and effective enough to be memorable. THE PRODUCT The clothing line will keep close tie’s to it’s sister label, combining casual wear with smart tailored pieces Experimenting with the original work wear of tradesmen An affordable line – Sustaining the dedication toward fabric and cuts, however producing the line internationally thus reducing costs VARSITIES - A RUNNING CENTRAL COMPONENT FOR THE LABEL Making versatile use of varsity cuffs, collars and poppers Adding these varsity essentials to basic clothing; sweaters, shirts, coats etc MUSIC A running central component through the label. Music will stem hip hop and urban culture at House’s routes


initial research

competitiors • PALACE SKATEBOARDS

• DS DUNDEE

• STUSSY

• WOOLRICH

• NORSE PROJECTS

• WOOLSEY

• CHAMPION

• APC

• SUPREME

• ACNE

• CHRISTOPHER RAEBURN

• BROOKS BROTHERS

UNDERCOVER

• JW ANDERSON

• GARB STORE

• ALFRED DUNHILL

• CARHARTT

• J CREW

• ONLY

• JILL SANDER

• MARGIELA

• NIKE UNDERCOVER


initial research

The Merchandise

How to get HOUSE known

Quintessentially British Iconic British classic fabrics Iconic British basics

Collaboration Promotional Video To be streamed in highly considered locations. Sponsorship Press Release Advertising (Gorilla)

The Branding Menswear only ‘Every Mans Man’ The Website Photo blog Music News? Latest graphic design news Updates from the studio Cultural events (Exhibitions etc) Merchandise House of Billiam Bespoke Magazine stock


initial research IDEAS Lookbook:

http://www.anderson-sheppard.co.uk/thenotebook/ about-the-blog-3/

British Illustrator to create lookbook

Explore music ideas

Roll mouse over item to show price Models are animals

‘We take classic British and high quality fabrics and apply them to truly iconic street wear shapes’

Collaborate with various British artists for the prints. Each garment has a story.

‘a lot of the material is knitted in Burnley and it is all constructed in Hackney’

Made in England

Take off shirts on website and put them on HOUSE. Keeping House of Billiam simply bespoke jackets.

The occasional varsity element Use Fancy for blog ‘The British make one thing and they make it really well’ Varsity Sweaters under suits Website: Magazine section

‘British label Garbstore showcases an Autumn/Winter collection which takes traditional WWII-esque attire and gives it a modern twist.’ Huh Magazine ‘It’s about British talent and reintroducing traditional skills into British manufactoring’ - Cutler and Gross

anderson & shepard the note book The Notebook is a web log from Savile Row tailors Anderson & Sheppard that records the training, growth and development of its apprentices. This is hoped to give visitors an insight into the cutting, tailoring and traditional craft that goes into an Anderson & Sheppard suit, as well as the apprentice programme. The Notebook also features occasional guidance from senior Anderson & Sheppard staff, which visitors might find useful when considering a new bespoke commission. Anderson & Sheppard is a member of the Savile Row Bespoke Association and its apprentice programme, which has established links with both the London College of Fashion and Newham College.


initial research

VISITING THE BESPOKE SHOP Visiting a tailor, let alone a Savile Row tailor, you might have preconceptions that you are setting foot into an unapproachable world and an environment that isn’t interested in explaining itself, and what it does. We like to challenge that. Choosing the right tailor for you is a key decision, and there are many houses offering different styles and ways of cutting to consider. After all, a suit is a big investment so it’s important that you’re happy with the style that is on offer. Even before you pay us a visit, we hope you’ll find a useful introduction to our style through our website. Our Bespoke Shop is much more than a place to order a new suit and have fittings. We really hope that it’s an environment that everyone, whether they are new, old or even potential customers feel they can come and explore the possibilities. Even merely come and have a chat and pass the time of day with us over a cup of coffee or a glass of Macallan by the fire, while perusing through the Financial Times.


initial research

this is the style i want to portray house clothing in Street X Sartorial


potential collaborators

Black Rebel Motorcycle Club (Marlon Brando’s film- the wild one Agi and Sam Grace Margetson Liberty or any other British fabrics, possibly look into Scottish fabrics Chloe Sevigny Cutler and Gross DSM Jonathan Saunders Prints Collaborate with British Artists for the prints Lewis Leathers – Britain's oldest motorcycle clothing company Hypebeast


researching house of billiams wool manufactoring sites in the highlands


Researching Quality British Fabrics The Scottish Borders knitwear business is world famous, take a look at the catwalks each season and it is clear that top designers around the world are increasingly turning to Scotland for inspiration and materials. Tartan and tweed, wool and cashmere; all strut their stuff down the runway. The Scottish Borders is at the very hub of the world‘s woollen industry, creating colours and garments for the ever changing and exacting fashion houses. It was a happy accident that named the cloth so aptly when a London merchant misread the word “tweel“ - a local form of “twill“ - and made the first order for “tweed”, for the textile trade is now as closely associated with the Borders as the River Tweed itself. At first the rough homespun cloth was for domestic use - though "Galashiels Grey" was more widely known - and it was not until Sir Walter Scott astounded London society in the 1820s, with his checked trousers made from a black-and-white check derived from the plaids of the Peeblesshire shepherds, that the world first took to tweed. Later, Prince Albert and Queen Victoria fuelled demand when they discovered the subtle shades that Border mills were introducing. As long ago as the 13th century, wool was being exported from the town of Galashiels to Flanders and soon a small hand weaving trade grew up. The woollen industry became the basis of Galashiels' prosperity, reflected in the motto of the Galashiels Manufacturer's Corporation "We dye to live and live to die", founded in 1777. Lochcarron of Scotland Visitor Centre in Selkirk is a working production mill with factory tours, with an extensive retail outlet and small coffee shop. As a founder member of Scotland‘s elite Cashmere Club and proud recipients of UK Fashion‘s Top Gold Award, quality is Lochcarrons priority. From humble beginnings Lochcarron has developed and diversified to now produce the world‘s largest range of authentic tartans, highland wear and more. Ewan McGregor had a McGregor kilt and evening jacket made by Lochcarron for his Star Wars premiere and wore the same kilt with one of Lochcarrons Tweed jackets for his role as Chieftain of the Crief Highland Games. Samuel L Jackson‘s character in “The 51st State” Elmo McElroy supports his clan by wearing a kilt in one of his affiliated tartans. Lochcarron also supply fabrics to the fashion worlds Vivien Westwood, Ralph Lauren and Jean Paul Gaultier. The historic town of Hawick is famed for its high-quality knitwear, specialising in cashmere and the major centre for the industry in the Scottish Borders. The town therefore has many shops with a large selection of knitwear and cashmere as well as fine Scottish products. Hawick Cashmere Company Ltd is one such specialist manufacturer of the finest quality knitwear, supplying some of the world‘s leading retailers and designers in London, Paris and New York. But why travel half way across the globe for something you can find virtually on your doorstep? Hawick Cashmere has its own Visitor Centre at its mill in Hawick and there is an extensive retail area where the choice of colour and range of cashmere knitwear and accessories is amazing. Classic styles sit alongside the latest contemporary knitwear. There are also styles in cashmere blends and Merino wool, too. And as you are buying at the source, as it were, the prices mean you get more cashmere for less cash. Since 1878 Peter Scott & Co. Ltd has been supplying quality knitwear around the world from their base in the Scottish Borders town of Hawick. From small beginnings the ever-expanding Peter Scott & Co. Ltd moved in 1898 to the Buccleuch Street mills in Hawick where they still manufacture over 100 years later; and from there they have become one of Scotland's best known exporters. You can visit the excellent factory shop with a range of quality knitwear, or better still, experience Scotland at Work by participating in the factory tour. Pringle of Scotland are one of the best known knitwear retailers in the world and their factory, and factory shop are found in its home of Hawick, originally set up by Robert Pringle in the 19th century. Pringle began by producing women‘s lingerie before moving into the knitwear/cashmere industry at the run of the 20th century. Pringle became famous with the golfing world as names such as Tony Jacklan and Nick Faldo represented Pringles on the golf course. Nowadays, the brand has been re-positioned and holds catwalk shows for London and Milan Fashion Week There are a variety of shops selling lengths of Border tweed, and the justly famous Border knitwear; Wrights of Trowmill a working weaving mill, Wiltonburn Country Cashmere a converted barn showing designer cashmere knitwear by the likes of internationally famous designer Valerie Louthan both outside Hawick; these are only some of the excellent knitwear shops within the Scottish Borders where you‘ll find a pride in excellence and an ingrained respect for good value.


Researching Quality British Fabrics house of billiam suppliers kent

About Us The family farm spans across part of the Romney Marsh and the adjacent escarpment of Aldington and Bonnington in Kent. The Romney Sheep has been in the family for at least six generations, possible more, our current numbers are 1,000 ewes lambing in the traditional season of March and April. The Romney Sheep are an important part of our modern farming system, grazing clover rich pastures and forming an essential role in our arable rotation. As Romney wool is considered to be one of the most versatile fleeces I decided to look for areas of diversification within this sphere. My wife and I set up an exciting diversification project to have our fleeces transformed. We take our fleeces to traditional weavers who hand process, then spin and weave our yarn into beautiful knee rugs and throws, which have a unique quality attributable to the Romney Sheep. With some of our cream wool we have mixed other naturally coloured native yarn to allow for varied design, colour and texture. History of the Romney Breed The Romney or the Kent sheep is a "longwool" sheep and was recognised as a breed in England by 1800. Since the thirteenth century or possible earlier, the Romney sheep have been a familiar site on their indigenous area of the Romney Marsh. The Romney sheep provided the foundation for the English woollen industry which was the most important export commodity in the middle ages. Their long but dense fleece was highly prized, leading to widespread wool smuggling. Exported to other continents, the Romney is the world's second most economically important sheep breed and are what is known as a dual purpose breed, bred both for wool and meat. In the late years of the twentieth century they fell from favour pushed aside by more intensive farming methods and breeds. With the current change in the agricultural system they have once again established their place in the twenty first century farming. They are efficient grazers and give a good return on meat and wool.


proof that sartorial wear is not a dead fashion modern fashion publishers gq share their interest Style / Style News The GQ.com Savile Row guide By Jamie Millar 19 July 11

It's the Mecca of bespoke tailoring. Ever since Beau Brummell revolutionised the way men dress in the 19th century, Savile Row has been synonymous with the sartorial - so much so, in fact, that the Japanese for suit is "sabiro". (Say it out loud.) Even the widespread popularity of designer labels and invasion by a perplexingly busy outpost of Abercrombie & Fitch has done little to erode the Row's longstanding reputation for unstinting quality, of which bespoke - so called because when customers chose their cloth it was said to "be spoken for" - is the ultimate expression. But with so many master craftsmen in one postcode - and a bespoke suit being a sizeable investment - you need to know you're talking to the right person. Here is GQ.com's guide to everything you need to know about buying a bespoke suit on London's most stylish street, from the best tailors and their various house specialities to hints, tips and inside (leg) information. See how they measure up...


norton & sons Where 16 Savile Row, London, W1S 3PL. 020 7437 0829, nortonandsons.co.uk When Established 1821 on The Strand and moved to Savile Row around 1860. Incorporated E Tautz & Sons, J Hoare & Co, Hammond & Co and Todhouse Reynard & Co in the Sixties. House style Two-button, single-breasted. How long it takes Typically ten to 12 weeks for a new customer and six to eight for an existing one. How much it costs From ÂŁ3,000 for a two-piece suit. Where it's made Every Norton & Sons garment is handmade on Savile Row. Famous customers Won't name living customers but past ones include Edward VII, Winston Churchill, Cary Grant and Alexander McQueen. Best tip for buying a bespoke suit "We favour simplicity; a well-cut suit in a classic cloth will be both elegant and versatile." (Patrick Grant, director) The one other thing you need to know Norton & Sons' association with the fashion industry started in the Sixties when it cut Hardy Amies' menswear and continues to this day. Current customers include six recipients of British Fashion Awards and two CFDA winners.


huntsman Where 11 Savile Row, London W1S 3PS. 0207 734 7441, h-huntsman.com When Founded by Henry Huntsman in 1849. Originally based on Albermarle Street then Bond Street before taking up residence at 11 Savile Row in 1919. House style A one-button (pioneered by Huntsman in the Forties) hybrid of a tuxedo and a riding coat, with a neat waist, higher armhole and elegant silhouette. House specialities Huntsman produces its own house tweeds, woven on Islay at the oldest working mill in Britain (1550). How long it takes Upwards of 80 hours for a bespoke suit. Expect three to four fittings. It can be done quicker "within reason and if the timings are right". How much it costs From ÂŁ4,400. Where it's made On the premises at 11 Savile Row. Famous customers past and present Charlie Watts, Bing Crosby, Dirk Bogarde, Gregory Peck, Rex Harrison, Douglas Fairbanks Jnr Best tip for buying a bespoke suit "For those who travel a lot, particularly to warmer climes, a high-twist cloth is a good bet. This springs back well and creases a little less. Wear appropriate shoes and shirt for a fitting - this will give you a better idea of how your finished suit will look as well as assisting in establishing correct sleeve and trouser length - and relax. Standing like a soldier will not help - unless you are a soldier." (Patrick Murphy, head cutter) The one other thing you need to know Huntsman's signature stag heads joined the firm in 1921 when a customer visiting the store asked if he could leave them there while he went for lunch. He never came back. Unusually, Huntsman is also open on Saturdays.


british manufactoring blog interviews ds dundee (would be competitor competitor of house) the guys behind this blog travel to all tailors, manufacturers and factories around britain. a great source of research for house of billiam

Earlier this week Manufacture & Industry had the pleasure of meeting Mr. Jim Pickles, director of D.S DUNDEE at the inaugural Stitch menswear trade show at Old Billingsgate Market. Pickles founded the traditional heritage label in the mid 90s in Scotland with Ollie Pilcher, a fashion photographer. After doing their own thing for a few years they relaunched the label in late 2007 and are now based in Dalston, London. We were immediately drawn to the brand's 'Made in the UK' labels so asked them a few questions: M&I: Where are you selling your wares? JP: We've our own store on Spitalfields market, opposite the Ten Bells pub. It's been a pop-up situation but we're hoping to make it more permanent. We've been there since mid-December and it's gone brilliantly, we've virtually sold out. M&I: Why Spitalfields for the store? JP: A, it's a mile down the road from the studio and B, it's on the edge of the city so we get a good mix of the city boys, the tourist trade on Sundays and you also get the hip East London guys too. It's becoming a bit of a destination now with a few other mens brands having moved in, the new Covent Garden, I think.


M&I: Can you explain a little about how you source and produce your collections in the UK? JP: Since we set out on the relaunch we've been all about sourcing traditional heritage fabrics and have been working closely with a lot of the tweed and woolen mills that still exist in Scotland, Yorkshire - the traditional roots of the industry. By visiting them we look through their stock collections and we've come across some really nice traditional fabrics like the Melton, the tweeds; we're now working with Harris Tweed on one of our styles. So we're getting hold of these traditional fabrics and putting them into a more contemporary fit and styling. M&I: What is the importance of having a connection with the UK for the brand? JP: It's really important to have a link to the UK in terms of either the cloth or the manufacturing. It's very difficult from a business perspective to have both because then it becomes a very expensive product and a lot of the time it is very difficult to find the manufacturers who will help you out, especially when you're dealing with smaller numbers as you're starting out. Sometimes you just can't find manufacturers full-stop. In terms of the knitwear, we're working with a factory up in the Scottish borders that produce for us. The tailoring, all the manufacturing we get done in Portugal but using the UK cloths. The footwear, we're working with Cheaney of Northampton, that's been fantastic for us this season, we've had some very good orders placed on those. The Fair-Isles are hand-knitted up in the Shetland Isles, by a company called Jamieson's. They've been going down particularly well with the Japanese market. M&I: What are the benefits of D.S DUNDEE being made in the UK? JP: You've got the menswear consumer who works against the high-street, mass-produced, sweatshop thing. They want to buy into a brand like us, where they can buy a piece that will last them season after season. They'll maybe spend the same amount on one piece as they would on several high-street items, but they will only last a couple of years before being out of shape and ruined in the wash. M&I: Do you work to a seasonal cycle? JP: We do the two main collections, Spring/Summer (S/S) and Autumn/Winter (A/W). With the fabrics that we use, because it's British stuff, it is heavier cloth as the sheep are more hardy. Therefore the A/W season is stronger for us but we're going to try and make the S/S season just as good by focussing on accessories and a Scottish nautical theme. We'll be doing luggage, we're doing a collaboration with a UK trainer manufacturer, Mors. We're keen on the dual UK brand thing. D.S DUNDEE's store can be found at 105A Commercial Street, Spitalfields Market, London E1 6BG For a full list of stockists click here. Also worth a look is the D.S DUNDEE blog, we particularly enjoyed the field trip to Marling & Evans.


beautiful imagery from where the house fabrics will be sourced


house inspiration icons

steve mcqueen


house inspiration icons


house inspiration icons


house inspiration icons


house aim merging british heritage with american culture


house inspiration icons


house inspiration icons


house target audience

Aged 20-35 City man; London (East, North, West) Bristol, New York (Williamsburg) Works in Art & Design, Media, Sports, Fashion, Music Industries On a young professionals salary Wears an expensive iconic watch “As much East as he is West� Reads Port Magazine, Jocks & Jerds Magazine, Another Man Magazine Enjoys drinking at pubs and bars & seeking out new restaurants in the city Cultured in events, music, the arts, gastronomy, architecture & seeks the latest news of the city


house target audience

Target Audience. The man in mind: -

Fashion conscious

-

City man

- Heterosexual -

Brand conscious

-

Young professional

- Sartorial -

Interest in a sport

-

Enjoys or enjoyed playing a sport

-

Works in either fashion, the arts or media

-

Educated in the underground music scene

-

Fashion icons may be; Steve Mcqueen, Tom Waits, Edward Fox, Obama

-

Cultured in films

-

Hangs out in groups of men

-

Enjoys drinking at pubs and bars

-

Wears an expensive, iconic watch

-

Doesn’t like wearing jeans but enjoys a relaxed look.

-

Happily spends his wages on looking good, rather than holidays and cooking

-

Well informed on the latest news of the city; new shops, restaurant openings, the

latest architectural plans -

Seeks to find the best burger around town, occasionally dines with friends in Soho

at the Meat Liquor, Pitt Cue, Honest Burger Soho and seeks out the locally brewed beer to accompany burger. -

Reads Port magazine

-

Has a degree in either-Philosophy, Art, Science, Maths, English, History, Fashion,

Architecture, Graphic Design or Product Design. -

He is as East as he is West

-

Lives in East London, Clerkenwell, North London

-

Aged 20 – 35


house in the eye of the house man


house in the eye of the house man


house in the eye of the house man


house magazine


house magazine was a way to communicate the ethos of the brand to the audience. the first issue focused on america, going back to the roots of street wear and house of billiam. it also focused on b on bring the old to the new.


house aw 13 look book call sheet doodle bar battersea 17/02/13 Photographer Erika Symonds

11.30am

Hair Leah Isadora

11.00am

Make-up Leah Isadora

11.00am

Stylist Harriet Francis

11.00am

Art Director Harriet Francis

11.00am

Post Production Editor Simeon Marcus Bird

3.30pm

Model Oliver Tobin

11am

break

2.30pm

wrap

4.pm

post production wrap

5.30pm


house aw 13 look book


house initial prospective fonts


house initial prospective fonts competitors

house final font decision and logo mock up

house by House of Billiam

logo for web page

house by house  of  billiam

BRITISH MENSWEAR OUTFITTERS


another man media pack

Tom Ford photographed by Jeff Burton

UK 5.95 US 14.99

Another Man Issue 12 Spring /Summer 2011 Q√U√I√E√T O√N S√E√T

Issue 12 Spring / Summer 2011 Mens Fashion

Another Man

L√I√G√H√T√S, C√A√M√E√R√A... A√C√T√I√O√N ! Starring a cast of iconic gentlemen: John Waters, Sam Riley, Joe Dallesandro and The Duke of Windsor Plus: Pin-ups by Hedi Slimane, Centrefold by Richard Phillips, Sci-fi by China Miéville and Striptease by Betty Page


another man media pack

The Readership of Another Man As men’s fashion has evolved, an international audience of tasteful, affluent, intelligent and cultured men has evolved with it. These men are ‘highbrow affluents’ who associate themselves with refinement in all things- fashion, culture, art, books, travel. Another Man unites this international audience of affluent and educated men who want a guide to the best in fashion and culture for the season. Another Man’s readership has an AB demographic of 64% and 79% have a University degree. With the natural law that affluence follows intelligence 73% shop at designer stores more than 3 times a month where 79% of AnOther Man readers spend more than £2,000 per annum on clothes, 43% spend over £5,000 and 14% spend over £10,000. The Readership of Another Man AB Demographic 64% ABC1 Demographic 96% University Degree Education 79% Postgraduate University Degree 19% Average personal income £68,000 Earn over £100K 34% Age 18-24 19% Age 25-34 37% Age 35-44 28% Age 45+ 16%


another man media pack

The Reader Profile of Another Man Another Man Reader Shopping Habits Shop at designers stores more than 3 times a month 73% Spend more than £2,000 on clothes 79% Spend more than £5,000 on clothes 43% Spend more than £10,000 on clothes 14% Another Man Reader Demographic/Attitude Statements Young professional 76% Interested in fashion 91% Interested in Art 76% Tired of celebrity gossip 73% Conscious of the ecological impact of 69% my consumer choices Interested in redefining the idea of luxury 65% All data from Reader Survey Spring 2009


another man media pack

The Men of Another Man As exemplified by our cover stars – from rock legends Keith Richards and Jack White, screen idols Robert Pattinson and Joaquin Phoenix, and, most recently, fashion powerhouse Tom Ford – Another Man represents men of substance, intellect and distinction: modern-day icons that a broad cross-section of men can aspire to and be inspired by.


another man media pack

The Fashion of Another Man Another Man’s fashion team boasts the world’s most talented photographers including Nick Knight, Hedi Slimane and Craig McDean collaborating with the industry’s most fashion-forward stylists such as Katy England, Alister Mackie and Nicola Formichetti. Their commitment to fostering innovation ensures our readers experience the boldest coverage of every fashion season.

Photographers Nick Knight Craig McDean Hedi Slimane Mark Segal Glen Luchford Richard Burbridge David Benjamin Sherry Jeff Burton Daniel Jackson Serge Leblon Tierney Gearon Rankin Terry Richardson Norbert Schoerner William Selden Sølve Sundsbø Willy Vanderperre


another man media pack

Advertising Rates for Another Man

Another Man International Advertising Rates 2011 Size/Position £ Rate 1st Double Page Spread £ 32,210 DPS Specified Position £ 28,145 DPS Run of Magazine £ 25,415 Page Facing Contents/Masthead/toc £ 18,985 Page Specified Position £ 17,830 Page Run of Magazine £ 17,285 Outside Back Cover £ 42,850 8 – Page Campaign Showcase £ 109,630 6 – Page Campaign Showcase £ 81,560 4 – Page Campaign Showcase £ 54,965 IFC Gatefold-4 Pages £ 113,360 Barn Door £ 118,185 Standard 4 Page Gatefold R.O.M £ 86,730 Machine-bound Inserts/scent-strips £ 22,165 Advertorial Per Page Rate £ 30,214 Loose Inserts/tip-ons Machine Insertion Cost £ 90 Per 1,000 + production + display page rate per leaf Hand Inserted Cost £ 135 Per 1,000 + production + display page rate per leaf Promotions/Advertorials Promotions are carried out by arrangement and only at the consent of the Editor-in-Chief and Associate Publisher For enquiries regarding promotions call +44 (0) 207 549 6826 Colour and mono advertisements are charged at the same rate


huh media pack

HUH. ADVERTISING NETWORK The HUH. Advertising Network is a collection of leading, influential online publishers with a loyal, creative and passionate readership. Through these opinion leading sites we make it possible for brands to reach a key, affluent demographic. With sites like Booooooom.com, BeautifulDecay.com and HUHMagazine.co.uk, the network is capable of reaching up to 1.6 million unique viewers and well over 4 million page views per month, ensuring that you see outstanding results.

CAPABILITIES

1.6 million unique viewers and over 4 million page views per month. Worldwide reach into a tastemaking audience. Advanced targeting capabilities (geotargeting your advertisement to reach readers in a specific city, state or country). Aligning your brand with the most respected and trusted online platforms. Full creative services offered.


huh media pack


huh media pack


huh media pack


jocks and nerds media pack


jocks and nerds media pack


jocks and nerds media pack


jocks and nerds media pack


jocks and nerds media pack


promotional plan costings

Event Cost Website Website Designer £0.00 (favour) Two Interns £0.00 Domain £20 House Publication For 1 year (4 publications) Photographer £2,400 Stylist 0 (in house) Editor 16,000 Sub Editor 12,000 Sub Editor 2 6,000 Model 0 (favour) Transport £1,000 Make Up Artist £2,000 Post Production 0 (in house) Print £2,779 Incoming Cost (advertisers) £9,600 Advertising Banner Over a Period of 6 months 4 Websites £7,000 Promotional Magazine Space Port 0 (favour) Jocks and Nerds 0 (favour) Another Man £2,000 Desillusion £250.00 Post Card Promotion (for 50 packs) Paper £150 Envelope Engraving £100 Envelope £10 Printing £120 Distribution Cost £200


Event Cost Promotional Event Saville Row Closure £10,000 Meat Wagon £0.00 Fin and Flounder Fish & Chips £0.00 Harry’s Bar NY £5,000 Red Cups £30 Hoxton Gin Sponsored Red Stripe Sponsored Soft Drinks £50 Fashion show Models Street Cast 8 Dressers £280 Projector £70 Screen £100 Catering + £4,000 Orchestra £1,000 Music Artist £0 (upcoming=free) 8 Cleaners £480 Staff Hire £1,200 PA hire £80 Transport Hire £500 5 X Security Staff £0 (favour from VSG security manager(friend)) Press Pack X 300 Press Release £120 Pizza boxes £300 Pocket Square £2,500 (Drakes wholesale rate) USB £450 Look Book £700 Total £78,889 Round Up £80,000 Incoming Costs £9,600 (Through magazine advertising) Total with Incoming Costs £69,289 Initially To Be Paid By: Already Allocated Investor


time line


PPD I thoroughly enjoyed this project; it’s possibly even been my favourite project across these past three year’s. Perhaps it’s due to the creative freedom we were given. I got thoroughly stuck into the project as House of Billiam are close friends of mine, and challenged me with the incentive that if it’s good and professional enough then they will consider using it, or aspects of it for their House by House of Billiam diffusion line, which they plan to launch in 2014. That said I got stuck straight into this project, initially seeking to find their strongest attributes as designers. Thomas and Simeon Bird, behind the House of Billiam brand, are ‘as much East as they are West’- a quote I used in my target audience list. On the contrary, I personally feel the main fashion line is narrow minded in regards to its targeted audience; focusing on urban, hip-hop and American street life. Controversially, I see Tom and Sim as well educated, stylishly ‘dapper’ dressed men. If you are friends of the designers, the brand is that more endearing in regards to this rare juxtaposition; and there it was, I had the urge to visually portray this endearing juxtaposition to the public, and that would be the central element of my project. I greatly preffered the ‘branding’ element of this project. Branding is something I’ve recently felt more passionate about, it’s nature is so powerful in enticing consumers and making them buy into a product that isn’t necessarily worth the price, or its wonderful review, however if the consumer has trust in the brand, or wants to be seen wearing said logo, then he or she won’t think twice about the price or the wonderful review. Subsequently, I wanted my brand to thoroughly know who it was specifically directing, and I praise myself for the distinctive market I sourced out. I from then on enjoyed addressing this consumer, fitting myself into the mind of him, his interests and what he enjoys reading about, and most importantly, what he enjoys informing his friends about. I figured that men are all for their pride, they want to be the ones in the know, they want to educate their peers on the music scene, and each one wants to be on the forefront of the latest in the city. Therefore I offered this consumer a platform where he was enable to feed off information to later be expressed in a gregarious manner, he would keep coming back for more, thus if said man aspires to this platform, he will want to buy into and wear his ‘idol’s (idol being the branding) attire. It wasn’t all so smooth and enjoyable though, the magazine and promotion file were more time consuming than I’d initially expected. I’ve now learnt that cohesive lay out (important to a brands identity) at times takes far more time to produce than content matter. Another hiccup I faced was the disruption of the pre-shoot planning, my model bailed on me the day before the shoot, and I had already booked my make-up artist, lighting equipment, wardrobe and camera so it seemed unfeasible to cancel the hole thing! Luckily for me, I have many good looking male friends, I quickly jumped onto facebook to message my top 5 choice and thankfully Ollie jumped in at the last minute. In future I aim to learn Adobe Illustrator, through this project I feel I earned myself an ‘intermediate’ title on InDesign, using this software for my promotional plan pack and magazine. I was disappointed in my attempts to create the packaging though, as I’m very much a beginner at Illustrator. I also wanted to print my postcard/press pack to visually be able to communicate the niche idea I had in my head, however I failed against time and had to cut this out in order to carry on with the mock up and lay out of the more important files. On a whole I thoroughly enjoyed the branding process, I learned how easy it is to access advertising/site user data from media sources and I found out that styling or art direction may be a career path I’d like to partake. I could have managed my time better, and in every PPD I say this! It is still something I need to work on, as it would have been beneficial to finish the project to a standard I’d initially visualized in my head.

Research Book  

Fashion Promotion Unit House of Billiam

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