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a quarterly publication issue one spring 2014



You ask, what is a4? Besides being the International Organization for Standardization’s official name for an 8.5” x 11” piece of paper it is also an amalgam of the first letter of my name, a, and the number four. Given that this will be a publication by me (Amy) and will be issued quarterly (4), I thought a4 as a title was pretty neat. This is the spring issue.

Contents Think about it

Spring in your step Photocopy Pretty is as pretty does Tee time Wall to wall Spend/Thrift Artistic influence London Last look: Spring

L to R: Moto Hayden Rip and Repair boyfriend jeans, Topshop; Loved to Death boyfriend jeans, Old Navy; Buckley boyfriend jeans, rag & bone.

Think about it The distressed boyfriend jean: Have you been seeing these everywhere? Me too. In fact I bought the Old Navy jeans shown above because I was interested in the style. Morphing from the skinny, rock ‘n roll cut shown by Balmain in 2010, the current roomier cut and fit makes this style incredibly wearer friendly. The benefits of the boyfriend jean: soooooo comfortable (truly), so easy, clearly a major trend, equally wearable with a worn-out tee and ballet flats or a summery blouse and heels. The drawbacks of the boyfriend jean: buy them too big and you are teetering on the edge of a slovenly look, it’s a bit weird to pay for pre-torn up denim, and clearly a major trend. Think about it, do you really want to look like everyone else out there in your clothing choices? Me neither. Mine went back, unworn, to Old Navy.

Spring in your step The summer sandal: Buy one pair of new sandals every summer. It’s always easy to find terrific styles whatever your price-point and it’s a simple way to bring something fun and fresh into your closet.

TL: Laguna sandals, Victoria’s Secret. TR: Ankle wrap wedge sandals, Gap. BL: Pompom sandals, Anthropologie. BR: Beatbox crisscross sandals, Urban Outfitters.

Top: Everlane band collar silk blouse. Middle: L-Atitude Old Banjaran necklace. Bottom: L’Oreal The infallible Blackbuster.


JINsoon Coquette polish + Kirsten Dunst

Rodin Olio Lusso lip balm + Keira Knightley

Pretty is as pretty does

NARS brow gel + Rooney Mara

Why not give graphics a go and store the stripes?

Tee time Grand Canyon tee at Urban Outfitters. Bust Delongpree tee at Kelly Wearstler. Sonia by Sonia Rykiel tee at Shopbop. Hendrix Brocade tee at Worn By.

Good Karma tee at American Eagle. Moonglow Paisley tee at JCrew. Love Script tee at LOFT. Celestial Constellation tee at nonfiction tees.

Mixtape tee at Crawlspace Studios. Brooklyn tee at Tone BK. Lips tee by Marcus Lupfer at SHOPBOP. Brothers bowtie tee at A Fine Line.

Blondie tee at Brandy Melville. Tomato tee at Madewell. Metamorphosis tee at Out Of Print Clothing. Meat tee at Zara.

Wall to wall Wallpaper is working its way back into our lives. Four whimsical and witty styles.

TL: Ruutukaava in black/white from Marimekko. BL: Cherries in navy from Serena & Lily.

TR: Polka Dot in rose from Kreme. BR: Stanley in marshmallow from Flavor Paper.

Stella McCartney Iris jacket, $1,295.00


Zara blazer with lining, $79.90.




Ad campaigns and art:

Artistic influence

Top: Andrew Wyeth Christina’s World and AG Adriano Goldschmied. Middle: Eduardo Paolozzi 1967 and Missoni. Bottom: Pablo Picasso Les Demoiselles d’Avignon and MaxMara.

Let’s go



smarten up here

drink here

Victoria & Albert Museum Geffrye Museum The School of Life Tate Modern National Portrait Gallery Design Museum

The Blackfriar Milk & Honey The Rake The Garrison Public House The Riverfront Bar & Kitchen Dishoom

eat here

indulge here

Feng Sushi Borough Market Baileys Albion NEO Bankside Bibendum CafĂŠ Ottolenghi Beagle

Couverture & the Garb Store Liberty & Other Stories Darkroom Dover Street Market Labour & Wait

amble here

sightsee here

Jack the Ripper Walk My Neck of the Woods Walk Hidden London Chelsea Physic Garden Fleet Street Tour Thames Path Southbank

The Monument Tower of London Leighton House Churchill War Rooms 575 Wandsworth Road Eltham Palace

sleep here

rosie lee here

Mondrian London The Ampersand Hotel Apex Temple Court Hotel Charlotte Street Hotel DoubleTree Tower of London Boundary

Rose Bakery Café in the Crypt Pitfield Café Daylesford Farmshop & Café Restaurant at Tate Modern The Wolseley

It surprises even me that one of the most chic looks I’ve come across of late is a combination of sweatshirt separates covered in cream sequins. I consider the heft of the garments against the loucheness of their structure and it seems the ultimate luxury: Comfort and style. Limited Edition Collection, top and skirt, at Topshop.

Last look: Spring

a4 is published quarterly by Hey Ho Publishing Issue one, Spring 2014 Editor and publisher Amy Chittenden Contact us at In memory of Wanda D. Ewing 1970 - 2013


a4 Magazine  

Issue one, Spring 2014