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GRADUATION PROJECT Doodle : Kid’s wardrobe Sponsor : Furlenco, Bangalore

Volume : 1 of 1 Student : Heta Shah Programme : Bachelor of Design (B. Des)

Guide : Pravinsinh Solanki

2017 INDUSTRIAL DESIGN (FURNITURE AND INTERIOR DESIGN)

National Institute of Design Ahmedabad


The Evaluation Jury recommends HETA SHAH for the

Graduation of the National Institute of Design IN INDUSTRIAL DESIGN (FURNITURE DESIGN)

Herewith, for the project titled "DOODLE : KIDS FURNITURE" on fulfilling the further requirements by*

Chairperson : Members :

Jury Grade :

*Subsequent remarks regarding fulfilling the requirements :

Activity Chairperson, Education


COPYRIGHT STATEMENT

ORIGINALITY STATEMENT

I hereby grant the National Institute of Design the right to archive and to make available my graduation project/thesis/dissertation in whole or in part in the Institute’s Knowledge Management Centre in all forms of media, now or hereafter known, subject to the provisions of the Copyright Act. I have either used no substantial portions of copyright material in my document or I have obtained permission to use copyright material.

I hereby declare that this submission is my own work and it contains no full or substantial copy of previously published material, or it does not even contain substantial proportions of material which have been accepted for the award of any other degree or final graduation of any other educational institution, except where due acknowledgment is made in this graduation project. Moreover I also declare that none of the concepts are borrowed or copied without due acknowledgment. I further declare that the intellectual content of this graduation project is the product of my own work, except to the extent that assistance from others in the project’s design and conception or in style, presentation and linguistic expression is acknowledged. This graduation project (or part of it) was not and will not be submitted as assessed work in any other academic course.

Heta Shah Student name in full

Signature Date

Heta Shah Student name in full

Signature Date


Copyright Š 2017 This document has been written and designed by Heta Shah. Student document publication, meant for private circulation only. All rights reserved. No part of this document can be reproduced or transmitted in any form or by any means electronically or mechanically, including photocopying, xerography or video recording without permission from Heta Shah and National Institute of Design, Ahmedabad, India. All illustrations and photographs in this document are copyright Š 2017 by respective people/organization. Edited and designed by : Heta Shah heta_shah@outlook.com https://www.behance.net/heta_shah Typefaces used in this document : Roboto by Christian Robertson Indie Flower by Kimberly Geswein Permanent Marker by Font Diner Playfair Display by Claus Eggers Sorensen This document has been published in Ahmedabad.


Doodle


Contents Project In A Nutshell

11

About 13 National Institute of Design Furniture Design Sponsor

Acknowledgement

19

Project Brief And Scope

20

Methodology 21 Timeline 23 Understanding Furlenco The Furniture Market Market Analysis Of Furlenco Furlenco’s Customer Segment Furlenco’s Customer Relationship Furlenco’s Product Catalogue Pricing Model Way Forward

25


Understanding Kids Furniture 41

Ideation Phase Three

Kids Furniture Market

Takeaways

Understanding Growing Kids 49

Prototyping And Validation

Child Development Areas

Prototype

How Does It Work ?

Prototype Analysis

The Sixth Sense

Validation

How Sensitized Are You ?

Takeaways And Synthesis

Takeaways And Synthesis

Case Studies

59

Final Design Direction Manufacturing

Creachair

Final (minor) Changes

My Little Garden

Assembly Process

Design Direction Two

Takeaways And Synthesis

73

Why A Bedroom ?

Ideation Phase Two

123

Doodle 137

Montessori

Ideation Phase One

113

Final Design

Tink things

My Way!

99

81

151

Introspection 159 Technicalities 161 Costing Technical Drawings

Bibliography 174


“ Renting is a way of life Furlenco in a nutshell

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Project In A Nutshell The outcome of this project was driven by the curiosity to understand kids better, to provide them with the best possible environment to play and work in. An intense process of questioning each design decision, the back and forth between my designs, customer’s needs, and Furlenco’s requirements have shaped this project.

Furlenco, a furniture firm based in Bangalore which aims to encourage a “never own furniture” outlook. This statement always makes one wonder, “wait, what did I just read ?” Furlenco is a different furniture company with the aim of persuasive rental furniture options.

The final outcome being a wardrobe understands a child’s needs and the parents’ requirements after the abundant changes, iterations, explorations and of course the convincing. More than the outcome one must experience the journey and for me, this journey has been an opportunity to work on a content that I strongly believed in: a need for sensory rich environment.

Currently, Furlenco is in the process of launching a kids furniture range to add to their current product portfolio of the bedroom, living room and storage furniture solutions.

I knew that the users are the key to good design but it is only when working in the professional world out there made me realize the importance of keeping this in mind at every single point of step. It is due to this that makes a design process everything but linear.

This project involves developing kids furniture for experience and not just utility . A range that keeps children hooked and parents happy. A factor of premium quality and aesthetics. A strive towards developing high quality solutions that care for their healthy life.

As once said by Hunter S. Thompson “Anything that gets your blood racing is worth doing”, which for me was taking up this graduation project and the challenges that came with it. I believe at the end of this project I have grown as a designer and as an individual

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Places and people around, an ethos of a person.

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National Institute Of Design

Fig.1 Bird’s eye view of National Institute of design in 1900’s

National Institute of Design, Ahmedabad was founded in September 1961 with the assistance of Ford Foundation and the Sarabhai family as an autonomous all-India body. NID’s learning by doing philosophy is an implementation by Gautam Sarabhai who sidestepped the conventional method of learning. This is what sets apart this institute from others. The Government of India declared NID as an ‘Institution of National Importance’ by the Act of Parliament, by virtue of the National Institute of Design Act 2014.

rural technology, small, medium and large scale enterprises.

NID envisions to create design professionals who can help India meet its design needs. The Institute wants the students to design for the masses, experience processes related to traditional as well as modern technologies and integrate knowledge from various fields.

A major factor that makes NID a blooming environment to learn in is due to its cultural diversity. Students and faculties come from all over the country with their different ideologies and believes, making it an interesting exchange of thoughts. It is a culmination of all the factors outlined above and the quality of education that makes National Institute of Design a premier institute today.

In the Indian economy context, NID aspires to provide design intervention for craft, handloom,

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Over a span of the last 50 years, the institution has made it a point to lay emphasis on learning and to pursue innovation led designs through the development of the mind and skills of designers. The students also get opportunities to work on real-life projects, which in turn adds value to the upcoming professionals giving them a taste of actual situations.


Furniture Design

Fig.2 National Institute of design workshop in 1900’s

Every student at NID goes through a rigorous foundation programme in their first year. This ensures that the students are well versed with the opportunities in different areas of design and have a basic understanding of design thinking. At the end of the foundation programme, the student chooses a discipline to specialize in and continue studying in it for the next three years. Furniture and Interior Design falls under the Industrial Design department where the discipline deals with creation and evolution of objects, structures, and systems at human scale that aims to improve the quality of life in the immediate living. The programme focuses on learning by doing with a strong inclination towards working with materials, build mocks ups and prototypes in the workshop.

Furthermore, the students are expected to attain an understanding of a body of theoretical and practical knowledge and are trained to carry out design processes as a part of a team as well as independently. A combination of courses and field visits happen over the course of three years to instill knowledge about various topics. The topics generally revolve around materials, spaces, ergonomics, anthropometry, modularity, manufacturing techniques and crafts. As a student of FID, one gets to dig in and explore the minute details in a furniture and also have an imagination for spaces big or small. This is what makes FID a pleasurable learning experience. The final step is the graduation project which is a demonstration of all the understanding accumulated over the years.

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Sponsor

Fig.3 The Furlenco family The people at Furlenco were a bunch of very warm and approachable people I have come across. I learned so much from each and every member of the team during my graduation project. They were very patient with my never-ending questions and curiosities and always valued my suggestions as a member of the team.

Based out of Bangalore, Furlenco is an online furniture rental company. It was founded in 2012 by Ajith karimpana who had just moved back from the USA to Bangalore. This was the point where the idea of Furlenco was born. While he tried to sell his furniture in the USA, he got 10% back of what he paid for it (less than 2 years into buying it). That’s when he realized the pains of buying and selling furniture. And made it his life’s mission to ensure that everyone had access to awesome furniture without the hassles that come from owning it. And thus, Furlenco was born. The company aims to enable the urban Indian to live better today in their homes, by giving them quality furniture and home decor on rent. All of our furniture is designed in-house which are inspired by the Indian urban user and how they live in their homes. Think of Furlenco as a furniture concierge service.

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It comes with a host of complimentary benefits like swapping of furniture when needs change, relocation across cities, pausing of subscriptions and deep cleaning services as a part of the subscription. The furniture is getting resued but the decor provided is brand new, and never reused for hygiene reasons. Currently, they have their services in Bengaluru, Mumbai, Pune, and DelhiNCR. Furlenco may not be the only company for rental furniture but the only company which designs furniture and then rents it out. The emphasis on user driven design philosophy and the belief that design makes the change is what sets Furlenco apart from its competitors.


Customer service should not be a department, it should be the company

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Acknowledgement While I write this I am writing my last section of this document. At this very moment my entire journey of who I am today passed by in a flash. And it couldn’t have been possible without all the people who constantly supported me. What I write today on this page might not do justice to how grateful I am to all of these people. But, I am going to try!

Foremost I would like to thank Keyur Zaveri, my boss and my mentor at Furlenco for giving me the opportunity to work with Furlenco. I am thankful for his constant mentorship, patience with my never-ending questions, approachability, and guidance. I would like to thank Swarup and Hari for always being so approachable for any doubts I had; Bilok for his constant support with my project and dropping me back home; Mahima, Surbhi, Sonali, Deepika, Kratika for making me look forward to coming to office everyday; Sebastian for helping me out with all the visualization during the project; Praveen for the wonderful photoshoot of Doodle and lastly Aman and Siddhant for always keeping me entertained. My Guide, Pravinsinh Solanki for his constant motivation to do better and showing the endless opportunities out there. My furniture faculties L.C. Ujawane for being the to go person for any technical difficulties; Rama Rao for always inspiring to do things that one is reluctant to take up and Bhadri Sonpal for making us push our boundaries to learn. I am also thankful to Chaula Patel, Tarun Deep Girdher, Sarika Samdani, Andrea Noronha for building the foundation of design. Being a furniture design student making and breaking things is a must and without the workshop, this wouldn’t have been possible. A big shout out to all the kaka’s of wood, metal and bamboo workshop for always helping out.

Going to a new city was an absolute excitement but came with the worries of how will things be there. To tell you to the truth they were great because of the people I had around me. My flatmates Manisha and Akanksha for making it feels no less than a home; Garry, Akshay, Karan, Abir for their company; Aboli, Sailee, Gargi, Radhika, Prathamesh for keeping the craziness alive in a mundane life with the weekly catchups; Shailee Masi for her willingness to help me out with the product photoshoot. Apoorva, Himani, Swati for being the people to go to for the “first to know” stories and for their constant love and support all these years. Madhu and Shruti, the cavin’s studio buddies to keep company through the long nights of work, Gargi, Radhika, Nivida for the endless conversations and discussions, Sonal for always being the go to person for my technical doubts and of course the entire FID UG13 batch for keeping each other entertained. Brinda for being an amazing roommate and her calm presence. A big shout out to the entire UG 2013 batch, the seniors, and the juniors! Life at NID wouldn’t have been possible without these bunch of crazy, lovable, warm people! Rohit, for always looking out for me and his constant faith. Mummy, Papa, and Jignil for making me the person I am today, for their unconditional love and support, and inspiring me to be a better version of myself every day. Thankyou!

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Project Brief And Scope A project brief is a foremost guidance to a student to begin his/her graduation project. It is this that helps a student determine to work with a particular firm. During the initial talks with Furlenco four major topics were addressed: adding to the existing furniture range, kids furniture (new category), utilizing corrugated waste from furniture packages and returned linens from customers or any other topic of interest. At the time of joining, Furlenco had already decided to kick start with kids furniture category which coincidently aligned with my personal interest as well. Thus, the project brief chosen was to develop kids furniture category for Furlenco. The brief was open to interpretation, ideas, and imagination in regards to kids furniture. This gave an immense opportunity for design to take place. The project aimed to tap into a category of furniture which will benefit from Furlenco’s rental business model and philosophies, in turn, allow Furlenco to expand its’ reach and product portfolio. Kids grow fast and this is a major reason parents are reluctant to invest in kids furniture because furniture isn’t able to keep the pace. Here is where the rental model solves this issue as once the kid grows out of it, the furniture is out too. Moreover, with evolving lifestyles of customers ranging from what they spend, how they spend, the consumer market is also trying to catch up. So, why not pick up the pace for kids market? Although bed, study table, wardrobe aren’t a new sector of furniture but with new age requirements, there is a need for functional and aesthetically appealing furniture for kids in the Indian market.

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Methodology Every product has a process that precedes it. It is the design process that guides a student throughout the tenure of the project. Every step in the design process plays a vital role to show the way forward either with conceptualization, derivations or conclusions. Following are the steps that were followed in this particular project at Furlenco : 1) Generate ideas that could be taken forward. Once a pool of ideas that the team felt could be taken forward called for a discussion with the design head. This ensured that the team was aligned with the goals of Furlenco and the idea had a potential. 2) A design brief was set in place so that the research direction can be defined. The second part of the research was user study, this addressed the identification of the potential user needs and wants, the users being the parents and the kids. This included multiple interviews with the mothers. Once all of the research information was synthesized the final design brief was defined. 3) With the final brief set in place initial conceptualization was done which was then initially validated with the employees who fit our target group. This called for a checkpoint for the design team to validate the concepts with the CEO, COO and Marketing head. This ensured that everyone is updated with the new product line and the design team gets a feedback on the direction taken. 4) From the feedback and concerns raised, refinements and fine-tuning in the designs took place. This led to the generation of final concept. This then needed design detailing which included joineries, material, and form. With these details in place, a cost estimation was derived and technical drawings were made.

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5 ) Once the drawings were ready for production, a meeting was called with the sourcing team to explain the products so they could plan their procurement. The drawings were then sent for prototyping which took about a month’s time to happen. Once the prototypes were received a rigorous validation process was done. The team had setup the items of furniture at residential societies where feedback was taken from the parents to understand the flaws or user difficulties with the products. This was a great way of knowing how well our products could perform and also gather more insights of parents regarding “kids furniture”. 6) After a rigorous product validation, improvements were made on the basis of potential user recommendations and the final quote was requested from the vendor. 7) The design team handed over all the drawings to the sourcing team for them to place the final orders. Once the purchase order (PO) was released, a “go to market” (GTM) meeting was called for. Here all the teams came together to discuss their department related inputs for the launch. 8) A major part of Furlenco’s furniture is to do with assembly, as the company takes responsibility for assembling the furniture at the customer’s place. So, a meeting with the warehouse team was planned where they were briefed about the assembly procedures. It was very vital that a knowledge transfer meeting happened as wrong fixing meant all of the work done prior to this would have gone for a toss. 9) The last step was to launch the range. As the launch has just happened this final step will be a step in the future. Real-time feedback after a month’s usage of the furniture will be gathered and concluded to guide the company for a way forward.

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Timeline March Initiation

Research

Ideation

April

May

Interviews

June Refinements

Prototyping

Validation

July

August

Refinements

September Prototyping

October

Documentation

November

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Understanding Furlenco

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The Furniture Market This section sets a context for the furniture market and the opportunities it presents for the businesses out there. For one to understand a company’s true scope of profitability, growth it is necessary to see what that business sector has to offer.

Rental market size 11 crores 360 crores Organized market size

349 crores Buying market size 2.59 crores Furlenco market size

Market size in the year 2017

In the next five years, the organized furniture sector is predicted to have an immense growth at an increasing and a steady rate. This is due to the changing lifestyles, higher disposable income which will create a higher demand for home furniture. Also, the infrastructure boom in the real estate and tourism will bring business to hospitality sectors hence increasing the demand for commercial furniture. The growth in the organized furniture sector will happen due to the channelized processes, distribution and selling and all the reasons mentioned above.

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The furniture market in the organized sector is only 20% in the current year. Most of the furniture industry lies in the unorganized sector of India. Unorganized sector is defined as a sector where employment rules and regulations are not fixed neither are the companies registered with the government. According to the National Skill Development Corporation (NSDC) a large amount of manufacturing activity takes place in the unorganized sector. However, the market is slowly moving towards technology advancement with growing number of organized players stepping in.

Furlenco market size 74.9 crores 770 crores Buying market size 195 crores Rental market size

Market size prediction in Rupees for the year 2022

896 crores Organized market size


Market Analysis Of Furlenco With the growing young population, the demand for branded and ready-made furniture is also growing. The preference is tilting towards high-end, low maintenance, quickly installable products with customization options. Spending priorities for this young population consist of food, mobile, looking good, and having better homes. These are the top five on the list. With this changing lifestyle and the demand for a better life right now brings Furlenco into the picture for the urban millennials.

ne

en

Gurugram

Pu

Ch

i

lh

De

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i

ai

Mumb

alore

me

23.6% (20-29 years) Bachelors

da

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Bang

rab

ad

Ah

Hy de

12.4% (30-34 years) Married

Market size distribution of ages 0-44 in different cities

21.0% (25-44 years) Home buffs Category not catered by Furlenco

22.0% (0-9 years) Kids

Category catered by Furlenco

21.0% (10-19 years) Teens

Market size distribution according to age in India

As seen in the charts above Furlenco has a good percentage of the target market that it wants to cater to currently. This is because people in this age group are the ones who are open to new possibilities and new ways of living. Also, the majority of the moving population resides in big cities like Mumbai, Delhi, Bangalore,. Hence it is justified that Furlenco wants to venture out strongly here before it moves to tier two cities. Furlenco has understood their audience well and the opportunities for their business for the urban population The reasons below provides an insight to the question “why rent and not buy?”

Makes room for experiences

Makes room for possibilities

Makes room for constant changes

Furniture is a big investment at any given point in time. It takes away a big chunk of savings from the user. Hence, renting a furniture allows them to do a whole lot more due to the small rental fee that they have to pay. These pieces of furniture are designed by a team of designers where each furniture is curated with softs furnishings, home decor, and accessories to complete your home.

When most of the people are on a constant move who has the willingness to setup up an entire house when they have no surety of how long they will be there for. But, why should this be the reason to deprive them of spaces that echo warmth? This is why renting gives them so many possibilities to deck up their homes the way they want as returning it back is always a possibility.

When buying a furniture the thought of getting bored with it isn’t a possibility. But who wouldn’t like to change the decor of the house as soon as it starts to feel mundane? Or keep up with the trends? This need for constant change can be satisfied with easy swaps to another furniture of your choice.

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Furlenco’s Customer Segment The company deals with rental home furniture and furnishings in four major cities. Currently, it has offerings in the living room, bedroom, dining room, and storage. The target market is majorly limited to urban millennials presently. Furlenco defined them as “people who are willing to travel across cities to make their mark and live their dreams”. Overall 23-29-year-olds with an income of Rs.50,000 to Rs.1,00,000 who live in a semi-furnished house or a 2bhk are their major attractions. However, there are three major categories that they address to which are shown below.

The Don’t Wants

Pyaar ke side effects

Home Buffs

Demographic Age : 22 - 27 year olds City : Mumbai, Pune, Delhi Marital Status : Married

• Age : 26-32 • City : Mumbai & Bangalore • Marital Status : Married

Demographic

Demographic Age : 33-45 year olds City : Mumbai, Pune, Delhi Marital Status - Married

Interests Autos and vehicles (Hyundai and Porsche), Investing, Insurance, beaches and islands (travel), wine tourism

Interests Business news, homemaking, interior decor, advertising, fitness buffs, avid investors, home lovers

Content they read on Internet House for rent, furniture, furniture rental, modern furniture, modern sofa, living room furniture, iphone 7

Content they read on Internet Bmw, Audi, lounger, iphone, furniture rental, recliner, buy recliner, home furniture rental, balcony furniture, iphone7

What are they looking to buy Online ? Real estate, air travel, wedding planning, gifts, sports and fitness, trips by destination, cruise trips

What are they looking to buy Online ? Real estate, home decor, garden decor, relocation, home furnishings

Interests Traveling buffs, thrill seeks, gamers, sports fan, gadget freaks, auto enthusiast Content they read on Internet Furniture, house on rent, home furnishing, iphone7, Samsung s7, play station 4, concerts, full moon parties What are they looking to buy Online ? Consumer electronics, apparel, accessories, travel, sports and fitness, event tickets, beauty products

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Furlenco’s Customer Relationship The business model is based on a very simple notion “commit to experience and not things”. It is this belief that has guided Furlenco’s path to the kind of rental service it provides today. It is a complete service where the customer can enjoy the perks of owning a furniture and discard the worries that come with buying a furniture. One of the challenges faced during the project was to understand this unique business model’s strength and weaknesses. For this questions like “why renting?”, “what is the consumer cycle ?”, “what customer services are provided ?” and so on were looked into. The flowchart below shows the ease of placing an order for the furniture from the various options available. As the majority of this is about providing a service it is made sure that the customer is given the maximum freedom to make a choice be it with the time of delivery, furniture packages or the furniture itself! Free assembly Furlenco not only ships the furniture but assembles it and sets it up in a heartbeat at no cost and no mess. This is done at the time of delivery at the customer’s convince.

Pick the furniture package

Fill in the form and

Pay a refundable

of your choice

checkout

security deposit

Designer furniture, curated packages Furniture designed by a dedicated team of designers who ensures the best quality and nothing less. Moreover, each package completes your home as the designers curate exquisite soft furnishing, home decor, and accessories to go with the furniture. Free relocation With this increasingly mobile world, this service makes sure that they feel at home where ever they go. Once a year the customers are eligible for this.

A minimum subscription

You will receive a confirmation

We will call you and

of 3 months

Email and a SMS

fix a delivery time

Pay the first month invoice at delivery

“So how do you transform your home with Furlenco? “ Icons explaining process for a customer under “How it works” page on the Furlenco website.

Free swap feature One of the major advantages of renting is that it is easy to change, because needs and wants to keep changing over time. Hence, the customers have the option to swap their furniture for a new look without any extra charges on pickup or delivery. Damage waiver Use it like you own it and worry like we own it! Taking into account the possibility of damages a Rs.10,000 damage waiver is provided. Free deep-cleaning service It is obvious with India’s pollution and rough usage things are going to get dirty. Therefore once every year cleaning service can be opted for.

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Fig.4


Study Room

Fig.5

Fig.6

Vitello study

Milli workstation

Dining Room

Fig.7

Fig.8

Pico six seater dining

Milli dining

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Living Room

Fig.9

Bounce

Fig.10

Vive (Five-seater couch)

Fig.11

Float (Recliner) 32 Heta Shah • Furniture Design • B. Des 2017 • NID


Bedroom

Fig.12

The pod

Fig.13

Vitello queen bed

Fig.14

Pico single bed 33 Doodle - Kid’s wardrobe • Graduation Project


Storage

Fig.15

Fig.16

Essential storage

Infinity wardrobe

Appliances

Fig.17

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Pricing Model

Fig.18

Fig.19

Fig.20

The pricing for furniture works in the form of packages: basic, value and prime. The basic package for the milli living room includes the sofa and the pillows whereas the prime milli room includes a center table and a lamp in addition to the sofa. Hence the prime is the most expensive rental package for any furniture.

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Fig.22

Fig.23

Fig.24

For bedroom the same three package options are available. The beauty of prime packages in bedroom category is that they come with mattress, bedsheet, pillows, pillow covers and curtains. It is a complete solution! For customers interested just in the bed, the basic package does just that.

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Way Forward For Furlenco It is evident from the figures in the above pie charts that Furlenco has a great opportunity to diversify their furniture range for lower age groups. As they are already creating brand awareness amongst the age groups who will coincide with being parents it will be an added advantage. Above all, it’s about kids growing up too fast for the furniture to keep up the pace. Hence rental furniture is a great solution. Kids are constantly changing, so why shouldn’t the world around them change? It is time that new ideas are built which have the ability to improve how kids sleep, play and study. It is this vision that will be the guiding path of the firm for the coming future as well as the graduation project.

Kids grow up so fast, right? And it’s hard to keep up. Said every parent ever. I’m a mom of 2 kids – a 6-year old boy and a 2-year old girl. As as the journey of Furlenco Kids evolved, it took me back to my journey as a mom. Doing up my kids’ room, for the last 6 years. It took me back to those Pinterest boards. We’ve all done that, right? Pristine furniture with bedding that gives pops of color. Decals adding character to pastel walls. End-result? An atmosphere for any kid to be little Einstein. Non-pinch. Soft-close. Rounded edges. Guardrails. And there I was introduced to a whole new dimension. The big S — safety. So armed with these, I set out to shop for my kids’ rooms. And bam! That dream turned into reality pretty soon. Anything that remotely matched my Pinterest ideas, cost a bomb! Of course I-love-my-kids-and-would-doanything-for-them and all, but parting with a chunk of their college education? The alternative? The mass of stores in India considers ‘good’ kid’s furniture in India to be painted with all the primary colours, with a giant decal of a popular theme pasted right at the center! The middle ground didn’t exist. So, I carpenter made everything, with a reasonable level of satisfaction – and that worked well, okay. Till it didn’t! My kids started outgrowing the furniture. The table became too short, the guard rails became too tall, The bed became too tiny, and there was a bunch of stuff that they didn’t need anymore. This led to the age of yard sales. Aside from the nightmare of coordination to get all this going (its furniture! its heavy, bulky and HARD to get rid of !), it was just a little bit heartbreaking. Because I needed to do the exercise of thinking, planning co-ordination all over again after having invested in it before.

Fig. 25 Excerpt from Furlenco’s blog post dated November 2, 2017

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Vision To design a furniture range that meets the needs of parents and aligns with the interests of children. For Furlenco, relentlessly pushing the boundaries of holistic furniture solutions.

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Understanding Kids Furniture

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Kid’s Furniture Market With the initial brief in place about coming up with role play furniture for kids, the first phase of research began. A series of kids brands were looked at, international and national. This market study was done to understand what is happening in the kid’s furniture market in terms of function, aesthetics, and popularity. It provided insights on product innovation and variations. At this stage, there were no defined guidelines for the form language as this product range had the liberty to have its own unique language. Hence, attention was paid to analyze the form language of different brands out there.

Nilkamal Nilkamal’s plastic furniture range for kids has chairs, storage, and study. The colour pallet is primary which has bright shades. The advantage with plastic range is that it can be used indoors as well as outdoors. However, the choices are very limited in aesthetics as well as furniture category.

Godrej Godrej’s Ispace range is a complete room unit that comes in a lot of different options. These products are mostly made out of metal to make them lighter, cheaper and long lasting but give a very raw feel to the furniture. The colour pallet is primary which has bright shades. The products seem to be a combination of bed, study, and storage which might make it difficult to buy or discard according to personal needs.

Fig.26

Fig.28

Fig.27

Fig.29

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Lorange Lorange is a kid’s decor brand which has a wide range of kids furniture: beds, wardrobe, castle, table, cribs, and chairs. The company also holds a license for using Disney characters, something that kids are really interested in. The products have a varied colour pallet and a cleaner look. Most of the furniture is made out of engineered wood. However, they are quite an expensive buy, i.e the beds start from Rs.75,000.

Ikea

Flexa

Ikea is a brand that a lot of parents consider the benchmark. It has a wide range of furniture from storage to sleeping solutions. Materials used range from honeycomb boards to beech wood. Ikea has identified that different age groups have different needs and it is evident in their product range. The colour palette is subtle and mostly left to its natural wooden finish.

Flexa a Scandinavian company which is an epitome of kid’s furniture. From their furniture to furnishings, a lot of attention has been paid to the themes and details. Like Ikea, their colour palette is also subtle but with a pop of colours here and there can be seen. Flexa also has understood the need based on age groups and creates a safe and stimulating environment with its products. The beauty of the products lies in their simplicity and quality as well as the fact that they want to encourage play and creativity with their furniture.

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Fig.30 Fig.35

Fig.34 Fig.31 Fig.36

Fig.32

Fig.37

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Takeaways And Synthesis My initial research was in three parts: other brands, Furlenco’s initial research report and reading articles on/related kids furniture. These take aways are a summary of the information collected from these categories. The most important thing that surfaced from Furlenco’s report was that there is a demand for kids furniture as parents are really keen on creating special rooms for their kids. Moreover, they are willing to shell out a little more money for this kind of furniture as it is considered to be a specialized furniture. Indian customers want long lasting furniture and they have a perception that wood is the only material that would suffice this. Hence, they can’t relate to a concept where they buy furniture and discard it within three years. This is the major reason that parents don’t invest in kids furniture as they grow out of it quickly according to the responses collected.

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From the brand analysis done one pattern that I could notice is that most of the furniture associated with kids are bright and gaudy visually which isn’t the case with the international brands. I feel that maintaining a colourful look in kids furniture is appealing, however, they do not need to be so vibrant as they take away the premium factor. This could be one reason that a lot of parents keep Ikea as the benchmark for kids furniture. Also, going through the catalogue of different brands it was apparent that international brands had a wider range of permutations and combinations to choose from. The kid’s furniture is too generalized in India. They aren’t user-centric. The furniture has stickers of numbers and animals but it is advertised for teens also. There is no distinction between age groups. This I feel is a gap in the market that can be taken up by Furlenco.

One has to address the fact that in terms of cultural context the requirements are different in India. This includes factors like the size of the house, the functions around a particular furniture as well as the colours. A factor like compact spaces has been addressed well by the Godrej Ispace range as they are all compact solutions. To conclude, an ideal way forward for this project would be to consider kids as the center of design in respect to their needs according to their age. As well as making it suitable for the Indian household context.


The Social Context Smaller families more disposable income, growing influence of children in decision making and increasing mobility hence increases awareness of the parents for brands like Ikea

The Market Context There are no large brands in the market for kids furniture, only a several niche offerings are available in the retail outlets and on the internet. Parents are skeptical to make an investment as the kids grow out of the furniture very quickly.

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Moment of epiphany ! While doing the research on kids market it suddenly struck me that I had taken up a project revolving around sensory development for kids in my systems design course. So, I proposed an idea of creating kids furniture based on sensory development to my mentor who quite willingly gave a heads up for it. Hence, the research was then directed towards having an in-depth understanding of the sensory environment and its outcomes.

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Understanding Growing Kids

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Child Development Areas Learning starts in infancy, it is not just education that the human brain relies on. It is about the influence that a well-directed space has on a child’s growth, concentration and learning abilities. Recent studies of early childhood investments have shown incredible success and indicate that the early years are important for early learning. The emotional, physical, cognitive and social development of young children have a direct effect on their overall development and on the adult, they will become. Neurological research shows that the early years play a key role in children’s brain development. Hence, understanding the need to invest in very young children is so important. This brings us to question what do these fours areas of development entail?

Social Development Social development involves learning the values, knowledge, and skills that enable children to relate to others effectively. It also enables them to contribute positively to family and school. An indirect way of acquiring this skills is through children’s participation in the culture and activities around them.

Cognitive Development Cognitive skills focus on a child’s development in terms of how the brain thinks, learns, processes information and solve problems. According to pediatrics the toddlers solve a problem by thinking instead of doing it.

Physical Development Physical development is a larger term for gross and fine motor skills. Gross motor skills include physical actions like running, jumping, hopping, balancing where ass fine motor skills include actions like drawing, writing, typing shoelaces, involves the use of small bodily movements. Both the skills develop and refine during early childhood years but fine motor skills keep refining slowly in the preschool years as well.

Emotional Development This goes hand in hand with social development. At infancy, they feel the basic emotions being anger, joy, sadness, and fear. However, emotions are more complex than this and they began to develop as the child grows up and has a better sense of emotional self-awareness.

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The early years of human development establish the basic architecture and function of the brain - J Fraser Mustard, Founding Chairman, Council for Early Child Development, Toronto

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How Does It Work ? These four areas of development are based on minor inputs from the surroundings and the way our senses integrate into a response to those inputs. For one to understand how the senses and the development areas correlate it is imperative that we understand a few technical terms.

Sensory Integration Sensory integration is defined as “neurological process that organizes our own senses and those of the environment so that we can effectively use our body”. (Ayres, A. Jean).For this, the brain constantly registers, selects, interprets, compares and associates sensory information.

Sensory Processing Sensory processing allows the brain to receive, interpret and organize input from all of the active senses at a given time. If the sensory information is incorrect it gives an incorrect reaction or behaviour.

The chart shows how the basic sensory inputs help to build complex skills for a child. It is due to these minor inputs of sensitization that they build complex neural pathways.

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SENSES

INTEGRATION OF INPUTS

Auditory

END PRODUCTS

speech language

Vestibular (gravity and movement)

eye movement posture

body control

balance

coordination

gravitational security

motor plan

Proprioceptive

Tactile

concentration self organization self esteem self control

attention span

self confidence

activity level

academic learning

sucking

emotional stability

eating

reasoning

abstract thoughts

touch comfort

Visual sensory integration chart , psychological services, LA

For instance when we look at how the baby learns to roll, series of a simple sensory process known as the safe sensations happen in their day to day lives. To begin with the baby learns how to hold their head up when they in the womb then once born and sees the colourful toys lying in reach

(vision and perception), depending on the position of the toy the baby might twist and turn to reach (proprioception), the brain then sends a signal to the movement receptors (vestibular) and body sense(proprioception) that there is a need to acquire a new skill, hence the muscles generate

enough force for to roll the body over. Initial attempts the baby won’t get distracted by the other toys and once it becomes more confident the other processes start.

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The Sixth Sense Most people are familiar with five senses – sight, hearing, smell, taste, and touch. Apart from these five basic senses, there are two lesser known senses which are responsible for balance and body awareness in regards to our surrounding known as the vestibular and proprioceptive sense. These two senses are the most active whenever there is physical activity being done. Enrichment of a child’s movement and coordination as well as the sense of relative position is helpful not just for the body but also aids concentration while working and studying.

Proprioceptive Proprioception, or body awareness sense, tells us where our body parts are relative to each other. The amount of force needed to open something or close something.

Vestibular The vestibular sense, or movement and balance sense, gives the information about where our head and body are in space. Helps to sit up straight, walk, run and stand.

The development of sensory intelligence is essential for every child. Fine motor skills and complex mental processes can be successfully developed only on the basis of good sensory processing. For example, importance of movement in learning is showed with the relationship between the vestibular system and the neocortex which is essential for memory. That’s because neurons create new dendrites while we receive sensory stimuli and while we move. Neural groups then shape patterns of communication connectivity of nerve cells and create neural communication network, which is in other words - learning and thinking. Fig.38 Description on Tink things instagram page on the question “Should my child develop sensory intelligence ?”

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How Sensitized Are You ? After the following insights on what sensory processing is all about, a realization must happen that each factor which contributes to this process is sensed in varying amounts. This means that the information interpreted and obtained through a child’s senses is integrated in a different way for each child. As a result, two different children might behave differently despite the same environment. For most children, it is easy to get through and regulate their daily experiences. However, there are children who do not have it easy as they are either overstimulated or under stimulated. The Dunn’s model of sensory processing explains the extremities of children threshold personalities. These conclusions were derived after Professor Winnie Dunn carried out her research on thousand children with and without disabilities. It is vital to note that no child has only one pattern of sensory processing, i.e. sensitivity for touch but low registration for sounds. Being able to recognize the details of children’s patterns enables the caregivers to tailor experiences and provide an environment that meets a child’s sensory needs.

High Neurological Threshold

Habituation

Low registration

Sensation seeking

A child with low registration needs a lot of stimulation but does not seek it out, has difficulty paying attention in class and often seems uninterested in lessons and activities.

Sensitisation

Passive Behavioural Response

Children who are sensation seeking are active in their behavioral responses to their environment, they always seem to be in motion, searching for experience to stimulate a particular sense.

Active Behavioural Response

Sensory avoiding

Sensory sensitivity Children who are sensory sensitive are passive in their behavioral responses, have difficulty staying on task, are easily distracted by their environment and might become irritable and insistent

A child who is sensation avoiding has an active behavioural response, is easily overaroused and distracted, often has difficulties concentrating in class because he’s focusing on everything else around him.

Low Neurological Threshold

Fig.39 Tink Things “model of sensory processing chart (adapted from Winnie Dunn) “

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Takeaways And Synthesis So far an understanding of threshold personalities and sensory processing has been gathered. We now understand why atypical children i.e. suffering from ADHD, behave the way they do. This begs the question how is it relevant to children without disabilities ?

programmed connection waiting to be connected in the brain. These connections are known as neural pathways which connect regions within the brain to one another. By stimulating a child’s senses the brain is engaged in creating neural pathways which assists to create further learning.

Sensory rich environment is defined as an environment that provides ample amount of sensory stimulation via sight, sound, texture and smell. Currently these environments are usually for therapeutic areas. However, sensory experiences help brain development for each and every child. Research has shown that there are trillions of un-

Educational spaces and home learning spaces currently do not provide sensorimotor (having or involving both sensory and motor functions or pathways) situations during classes. They expect a certain kind of discipline from all kids : seated, still, quiet and without distractions. They also believe that students learn best in silent, motionless

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environment. It is true for some but not for all, every student is unique and requires a different degree of sensory input to function successfully. Hence, sensory rich environment shouldn’t be restricted to extremities (refer to Dunn’s model).


of sensory environment “ Think as a food for the brain. - Suzanne Gainsley, Expert on early childhood

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Case Studies

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Tink Things The Tink Things furniture line is engaged in designing products that encourage sensory intelligence in all children. This product range is part of a firm called Bennussi and The Fish. They believe that sensory intelligence is a major influence on growth, development as well as memory skills, concentration, and learning. Their understanding of different sensory requirements for each child was the driving force behind their collection. Going through their reasoning and their understanding of translating a topic like this into furniture was one of my biggest inspiration in this project. I believe these ideas are so well thought of in the context of sensory intelligence and are beautifully translated to a materialistic experience and explained.

Fig.40

Fig.41

Fig.42

Mia Chair

Ika Chair

Cufi Desk

This chair has a non fixed fabric seat which allows gentle rocking and aids concentration for children who are passive in their behavioral response. If the child is active the cocoon can be pulled up to isolate from the environment. Stating the possible scenario doesn’t mean it can’t be used by others.

The swinging soft cushion allows constant rocking and bouncing which has a positive influence on learning. The primary aim of this chair is to boost concentration and memory ability amongst kids with its constant motion. Never the less it’s always fun swinging, so everyone can use it!

An adjustable worktable which has a shorter viewing angle for healthier posture while reading, writing and drawing. The panel also serves as a write and erase white-board, storage, a book stand or whatever you can think of. In addition to this, it completes the two chair set.

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Fig.43

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Creachair Creachair is an A design award winner studio project put up on Behance by Oblikus. The designer describes this furniture as a play buddy to help children develop creativity, imagination, motor and tactile skills. It calls for children to communicate their emotions and start being creative at a younger age. Creachairs are an open call for a playful collaboration and exchanging ideas between kids not just by themselves. This helps in emotional development as it helps to introduce series of different and more complex emotions. This is done by giving them a variety of eye patches and leg covers. With the abundant combination possibilities, they can create the character they like.

Fig.44

Another beauty of this product is that it lets them experience many different tactile sensations and ways to co-create a play buddy using velcro, zippers, buttons, clip buttons and laces. These different actions help build fine motor skills in young children. The choice of a different texture of materials helps tactile stimulation to be more sensational. The whole experience can be enriched with stuffings, outstanding textile designs, and unusual materials. It is a great product that supports sensory learning and it keeps safety at the center of design as well. It is designed to last and be reused which sends an important message about product sustainability.

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Fig.45


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My Little Garden

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Fig.49

“My Little Garden” is a project inspired by farmer’s market to educate children about agriculture and nature. The designers believed children are born to have imagination. In their eyes, a cabinet can be a little house, a comforter can turn into a tent, a notebook can be their laptop. This piece of kids furniture is a floor pillow that can be a children’s garden. The product comes with a DIY kit of

felt vegetables which creates a playful and an interactive experience.

friends and helps them develop socially.

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By sewing their own vegetables they practice their fine motor skills. The tactile factor adds to their sensory environment where they can feel the materials and understand things by doing. It also provides a platform for interaction with their

Products like this set a great example for learning by doing. This way a child gets to have props which aids imagination, aids the neural pathways to remember things better.


Fig.50

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Make Way ! Students from Germany’s Burg Giebichenstein University of Art and Design have designed a range of children’s furniture that includes house-shaped beds, table, and bookshelf. The furniture collection aims to create pieces which transform into the “material of imagination” to engage children in play. The Woken Up bed has been designed as a “theatre” linking to the concept of children having bountiful imagination. It gives opportunities to role play activities with their friends and family. The wooden “Make Way!” bookshelf has removable shelving system. The system’s modularity allows numerous combinations to set up the bookshelf. Mostly it gives a play factor with the ramps that can be created. A single element like this one is more than enough to get the creativity going.

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Fig.53

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Montessori Montessori is a method education developed by Maria Montessori. This method of education is a child-centric educational approach. The main aim of this educational practice is to let a child take a path of self-discovery and be able to work independently. Therefore the teachers introduce a variety of materials and tools to the children and then lets them choose whatever they want to learn which ultimately leads them to master a concept that they have chosen to work with. A Montessori classroom has a typical set up of open spaces and wooden furniture. The setup has a specially prepared environment which is complete with Montessori equipment and a multi-age grouping of children. The multi agegrouping builds the important social learning and character skills for children. They believe that peer cooperation and peer tutoring gives a sense of achievement and boost self-esteem in both the older and younger child.

The equipment used to teach have a unique quality of engaging senses to teach. The integration of sound to teach numbers, sand paper (texture) to teach letters give an experiential learning and therefore provide a better learning experience. There are a lot of kindergartens currently which follow this system and are motivated to create a better learning environment where a child can research, explore and capitalizing on his interest.

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Fig.57

Fig.58 - A typical Montessori classroom

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Takeaways And Synthesis During the time of research about sensory intelligence all the theories, notions and concept made a lot of sense to me. I was able to imagine a translation of these theoretical ideas into design concepts. This was due to the fact that I had been working on a similar path for quite some time. However, other people around me were not able to see a clear picture of this translation. This is where I thought the case studies will help me build a stronger case. After going through these projects two things were common between all of these projects: playfulness and interaction. I believe these two factors should be a core essence of kids furniture. Interaction promoting furniture always create a great ground for role play, theatre, communication building, all the things that are a part of social and cognitive development. Furniture like The Woken

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Up bed is a great example of this. Kids love having their friends over especially when they have things to show. Playfulness in furniture keeps them interesting for children as they always get bored too quickly. Creachair is a perfect example of this! The opportunity to create different characters every time will definitely make the stool more interesting to play with. In addition to this, the furniture addresses the importance of tactility, the need to be exposed to different textures to stimulate senses. This is something that is definitely missing in today’s world with all the toys moving towards the plastic material. Subconsciously all of us know someone or the other who keeps on shaking their leg or twitching their fingers while they are working. These are all

methods of creating a rhythm to help concentrate. Tink Things furniture collection had just done that but with giving stimuli to the furniture itself and making it interesting. Out of all of the case studies, one case study was different in its implementation. It was the Montessori education system which has understood the need to learn by doing and incorporated in its teaching with the creation of specialized equipment. These equipment demonstrate how sensory experiences can be put into simplest of things. With this understanding in place and a pool of inspiration, time had come to start ideating for the furniture that make the change for how kids furniture is perceived to be.


is thinking “ Design made visible - Saul Bass, Graphic designer

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Ideation Phase One

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A list of possible activities that can be incorporated in the furniture was made. This helped kick off the process for relevant sensory furnitures to be developed.

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A step back for a hundred steps forward The process that I followed during my project was of constant back and forth of discussions with Keyur (my mentor) after ideating a few concepts. During one of these discussions I realized that I was trying to create “the sensory furniture” where I wanted to include everything into one. It took me a while to realize I was being very ambitious to create something out of the box that I was losing out on creating a holistic and a realistic concept. This is when I took a step back to work on my brief again. And this is what led to the idea of creating a bedroom furniture collection for kids where each furniture has an element of sensory intelligence to create the sensory environment.

New Brief A collection for bedroom for ages 4 - 6 that gives them a sensory rich environment by targeting their sensory integration. The furniture range has to be solid wood or/and engineered wood.

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Why A Bedroom ? A bedroom is just not a bedroom anymore in a usual household. It is not only meant for sleeping anymore. The room has become a place where numerous activities take place such as reading, playing games, conversation, work, music etc. For children whose rooms are specially designed constitute an inconsiderable part of their environment. In their room, they go to bed and wake up; they spend some part of everyday. Their rooms determine the things they see and look for amusement. Therefore, it is obvious that their rooms have an effect on their present and subsequent behavior. There is definitely an increase in home-care environment for children over the years but home environment still remains the foremost environment for a child’s early social and cognitive development. This will have an impact for their later social and cognitive development and hence it makes it imperative to build a sensory rich environment in their bedroom. There are indirect and direct stimulations that happens around a child. Furniture, toys, books are all examples of physical and direct stimulation.

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Bedroom Activities

Sleeping

Playing

Tyding-up

Studying

Bedroom Environment

Autonomy

Safety

Privacy

Order

Autonomy translates to self governing in this case taking charge of things and their bodies physically as well. This aids in boosting selfesteem

Safety should be considered in context of the equipment. It might work in one place and might not in the other

Children need places to watch from and to hold back in, places in which to hide and seek things, and places which enable them to pause and reflect.

Order makes environment comprehensible and functional to children.


environments must “ Children provide uniqueness, privacy and stimulation

- Anita Rui Olds, Specialist in design of children’s environmental spaces

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Ideation Phase Two

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A four year old • • • • • •

Knows how to count till 10 Role play Attracted to sound and texture Practices basic shapes Knows a few colours Known to day to day routine

A five year old • Simple maths • Problem solving • Should play a bigger role in taking care of • • •

Brain storm of the milestones in development for age groups 4 and 5

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themselves 3D shapes Story telling and imagination Physically active


A six year old • • • • •

Enjoys puzzles Inclination towards drawing and writing Fine motor skills develop Inclined towards doing real thing Interest to learn about the world around them

A seven year old • • • •

Brain storm of the milestones in development for age groups 6 and 7

Great pride in sharing knowledge Complex maths (3 digit numbers) Interested in taking up challenges Ability to combine motor skills

* These two sheets stayed on my desk pin board as a constant reminder. This made sure I always referred to this for every design. CHECK POINT !

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Since it was the first time working on kids furniture for the age 4 - 6 some ergonomic research had to be done. A comparison of anthropometric data from several sources was done in order to get an idea of proportions. The anthropometric data that was kept handy during the process was from the data provided by the Central Building Research Institute, India. In this document all the measurements were relevant to the height of the child. Other sources included, anthropometric data for children and adults : United States, chair and table height guidelines from community playthings. This establishment helped maintain a proportion while ideating the furnitures for kids.

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As the brief was to design a bedroom collection three furnitures were decided which included bed, wardrobe and activity table. These furnitures will be responsible for the sensory integration part. In order to complete the room package options like open storage could be looked at later. An activity table was chosen over study table simple because kids in the age group of 4 - 6 have more things to play with than study with books. Hence, it is more important provide a furniture for that requirement. A basic brainstorming for the sizes and possibilities was done to set a context of proportions. It was necessary to look at the possible height options in beds as kids tend to like high rised beds compared to the normal height beds.

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Keeping in mind the initial list of activities and learning a few concepts for a bed were generated.

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What’s missing ? Like the other major changes that happened over a discussion, this change was no different. I was trying to take the ideation process step by step with first levels of ideation with each furniture in the bedroom. This meant an appropriate allocation of a sensory feature to each furniture to enhance its value in terms of aesthetics and utility. So, once I had a few concepts ready for beds I had a discussion with Keyur where we realized already three beds are being worked on for the first launch and wardrobe was the only missing furniture in the collection. Hence it was decided that I will be working on just the wardrobe for the upcoming collection and scrap my earlier brief. The challenge here was to meet the design language that was already established for the other pieces.

New Brief A wardrobe that is inspired by the sensory-rich environment theory and completes the upcoming kid’s collection. The material has to be solid wood or/and engineered wood.

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Even though the earlier brief was scrapped , an attempt to incorporate the ideas of sensory play in beds were taken forward in a wardrobe. Hence, a condensed list was created with the relevant sensory integration factors that could be incorporated with the wardrobe. Initial idea started with the thought of creating wardrobe surfaces where children can scribble. Something that every child likes to do.

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Currently there are no wardrobes which are smaller in size hence, less accessible to kids. This is what gave the direction to the initial layouts where the aim was to create layouts for a wardrobe which is 1600mm in height compared to the standard height of 1850mm.

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An ideation with a wardrobe height 1850mm was done to have a ground of comparison between the two options.

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These were quick iterations of different possibilities for one category at a time. This helped build a board of possibilities to create permutations and combinations in the wardrobe layout. As the arrangement of wardrobe is what defines it.

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While working on the layouts it was established that there will be no protrusions for opening the wardrobe. This was mainly because if there is nothing jutting out then the chances of kids hurting themselves is nil and therefore increasing the child safety aspect for the furniture. The challenge with exploring handle options was the material of the wardrobe being engineered wood. This eliminated the possibility of creating steps in the shutters to create a space for the handle and therefore making form alteration the only option to explore.

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After exploring the handle detail options and fixing on one the next step was to explore the form for the side of the wardrobe. Here the limitation was to match the language of the other furniture beings designed for the collection. The main factor in the form language was to maintain a visually safe furniture in terms of corner radii.

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A final direction was chosen after discussions with Keyur. The initial concept of having a smaller sized wardrobe was finalized with blackboard shutters for unleashing their creative minds and colored blocks to play with for children to understand primary colors.

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At this stage in the design process it was the correct time to talk to a few mothers who are also Furlenco customers to get insights for a wardrobe idea as such. Choosing existing customers of Furlenco eliminated the effort to explain the renting concept. Interviews or surveys with people falling in the target group didn’t happen so far was because there was no clarity of what was being designed and hence it would be difficult to get insightful responses in a telephonic interview.

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Ideation Phase Three

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Telephonic Interviews

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Takeaways These telephonic interviews were a crucial part of this design journey as these provided with insights into the kind of storage needs that mothers have. From the secondary research on the internet, I had already listed down the different needs of a wardrobe, categories of clothes and sections that would be needed. So, with that information in mind, I had formulated questions and designs for a wardrobe which helped me have a focused and a well-formulated interview rather than just expecting them to come up with insightful suggestions. Also, having telephonic interviews makes it difficult to communicate as there are no expression or body language to notice. A majority said that they don’t have enough space for toys and provision to dump things in. This is

because generally, these parents keep all of their kid’s things in one ranging from clothes to toys. The concept of wardrobe being just for clothes is still not established. The idea of having a shoe drawer was something that I found to be an interesting feature but it was turned down by most of the mothers. This was due to the fact that mostly these footwears are really dirty to be walking into their rooms. This definitely makes an argument to discard the shoe drawer. When asked about who picks out the clothes, all of them said their kids love picking clothes out for themselves. If, they aren’t able to reach the shelf either the parents pick it out or they climb on a chair and do it.

Another major category was accessories, especially for the girls. All the mother of young girls said they like how Ikea has boxes for this kind of things, something they tried searching for but couldn’t find it here. Lastly, there was an interesting input from a parent who said they don’t put in so much effort into buying kids furniture as her child doesn’t relate to such things. They are always on a lookout for scribble boards and writing boards, something that will definitely excite her son.

103 Doodle - Kid’s wardrobe • Graduation Project


After the telephonic interviews a lot functional insights of the wardrobe came up. The feedbacks were really helpful to validate the concept at the idea level. With the responses taken iterations and changes were made to suit the potential customer needs better.

104 Heta Shah • Furniture Design • B. Des 2017 • NID


105 Doodle - Kid’s wardrobe • Graduation Project


From the feedback gathered the footwear section was removed, hanger space was reduced and number magnetic game was provided as colour learning is past the age group 4 - 6.

106 Heta Shah • Furniture Design • B. Des 2017 • NID


“Tidying-up is an informal learning activity

L. Egill, Author “Child’s Room”

Tidying-up the things develops a child’s motor and social skills. The act of taking out clothes, folding them and hanging them are all different activities in themselves and storing materials in a container that requires two or more children for transport stimulates cooperative activity.

107 Doodle - Kid’s wardrobe • Graduation Project


Chalkboard surface

Magnetic surface Chalkboard blocks Create words

C a

t

u s

Create number sentences

1 + 1 = 2 Build blocks

108 Heta Shah • Furniture Design • B. Des 2017 • NID


Medicine rack

Occasional wear storage

Access granted to parents only

Section to pile clothes

Hanging section for clothes

Drawer for accessories Drawer for inner wear

109 Doodle - Kid’s wardrobe • Graduation Project


Proposed room setting in “Hot air balloon” theme

110 Heta Shah • Furniture Design • B. Des 2017 • NID


Proposed room setting in “Space” theme

111 Doodle - Kid’s wardrobe • Graduation Project


112 Heta Shah • Furniture Design • B. Des 2017 • NID


Prototyping And Validation

113 Doodle - Kid’s wardrobe • Graduation Project


Prototype

Fig.59

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114 Heta Shah • Furniture Design • B. Des 2017 • NID


Prototype Analysis Manufacturing issues

Fig.63

Fig.64

Fig.65

• Multiple holes have been drilled into the side boards for fixing the doors and look extremely untidy. This • • •

created an issue while assembling. The wardrobe has six shutters (3 pairs) and there is difference of 2mm in the size of black shutters and white shutters. Hence the doors are looking misaligned. Poor alignment leading to bending or twisting of members. The black shutters are supposed to have black board laminate fixed on them (this was the material that was communicated and quoted for), but instead normal black laminate has been fixed in the sample.

Design issues • • • • • • • •

The wardrobe is shaking and not at all rigid after assembling. The 9mm back board is not strong enough to hold the wardrobe in place. Six door are maybe too much visually ? Drawers took a long time to assemble hence increasing the whole assembly time. Hanging section is too low for parents to access. Magnetic blocks aren’t strong enough to stay on the magnetic door. Two different drawer sizes causing assembly issues. The medicine rack can easily topple over as it in not fixed and just resting on shelf pins.

115 Doodle - Kid’s wardrobe • Graduation Project


Validation

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116 Heta Shah • Furniture Design • B. Des 2017 • NID


Fig.74

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Fig.76

Once the wardrobe was assembled and analyzed at the studio it was then taken out to residential societies in Bangalore for feedbacks from parents. A display of all the prototypes in the kid’s range was set up near the playgrounds where parents were mostly like to come by. A total of forty-eight responses were collected over three displays. This kind of activations helped in getting first-hand responses and reactions from potential parents as they could touch and see the products. The advantage to such reviewing activities helps a designer understand what exactly people are looking for as there is only so much so one can discuss imagination. When people can see a product in front of them they are able to relate to questions better.

Fig.77

Fig.78

Fig.79

Another aim of this activation was to see how excited the kids are to see such furniture for themselves. This was because a validation was needed to see if this creates an impact on kids, the main target group for the range.

117 Doodle - Kid’s wardrobe • Graduation Project


They pick out their own clothes which are stored in lower drawers. Toys are stored in Boxes and Drawers in the base of the cupboards. My kids take out stuff but don’t put it back !

Pulling out the storage space has to be easy. My kids select their clothes with a little help from us. Renting makes sense for kids furniture as they outgrow it soon and thumbs up for age appropriate furniture. The elder one keeps the clothes in the cupboard on her own but has to climb on a chair. Would like storage space which is closed, not open. I won’t mind paying 2000/month for bed,cupboard and study table

Upper shelves have toys which are not used frequently and lower shelves have clothes which they can pick by themselves. The books and the bags are kept in the lower shelf in the dining room. We have gotten furniture done from a designer so we made sure it is soft closing so that it does not hurt the kids. In this wardrobe I feel the hanging space is too low. Beds are there with storage for winter wear and things that are not used frequently

Too much freedom of access of clothes then the child will pull out everything !

Naughty kids will surely try to access the top part of the wardrobe. Should have a different storage all together for clothes and books

Regular Storage is in built wardrobe Clothes are put with our clothes in our room. He Chooses his own clothes. Climbs on the lower shelves to reach the higher shelves. Excerpts from the interviews taken showcasing the current scenario, their requirements and comments on the furniture displayed for validation.

118 Heta Shah • Furniture Design • B. Des 2017 • NID


I have zipper storage for the toys for the kids where they just dump the toys. Different wardrobe for kids but we manage everything because of the height of the kids. There are many safety issues with the wardrobe hence we are looking to get it redesigned in the new house

I like the black board blocks but maybe the blocks can be picture based. Indian clothes are hung with our are clothes.

He has his own cupboard, but needs little help in arranging his stuff. - He has 5 types of outfits (playware, night dress, school uniform, etc)

Furniture should not be expandable but static (Kids should not hurt himself.) It should be easy to clean. Currently I have the neelkamal wardrobe as it is plastic and easy to wipe off.

They have an open shelf for toys Clothes are kept in a wardrobe in the kids room in the lowest shelves and are accessed by the kids.

Chest of drawers for kids for clothes which so they can manage it by themselves. We recently moved to Bangalore from Pune and because of this we had to sell off most of the storage we had bought. This was mainly because of the inbuilt storage provision in this house and the cost of transport.

Hanging space for clothes in the wardrobe has to be a little more for the kids She has a Barbie themed kids cupboard currently. From the display I like the open storage for her toys and wardrobe is well thought off.

Excerpts from the interviews taken showcasing the current scenario, their requirements and comments on the furniture displayed for validation.

119 Doodle - Kid’s wardrobe • Graduation Project


Takeaways And Synthesis Conducting validations like the above ones really helped to get first-hand reactions and responses. A chance to have an in-depth conversation and not just surface level yes or no questions. Overall parents seemed to be interested in the range put up for display. They were impressed by the aesthetics and the functionality of the furniture. For the wardrobe, a lot of good insights came about what works and what can be improved. One of the major concerns was with the hanging section being too low for the parents. It might work for the kids but if the parents have to access it then it is really low and uncomfortable for them. Another concern that arises with this is that if the magnetic shutters go all the way to the bottom the

120 Heta Shah • Furniture Design • B. Des 2017 • NID

how much of will really be utilized. This is because the kids will have to sit and play with the blocks even then the entire surface will not be utilized.

time of display. The kids kept scribbling on the board again and again. It really got them hooked on to the furniture.

Another drawback to the wardrobe was that there weren’t enough drawers and the two drawers that were there were really tiny according to the parents.

The next step involved taking these responses forward by incorporating necessary changes in the design to refine the existing design.

The idea about certain sections being accessible and certain sections being inaccessible did get the parents interested in the wardrobe. Especially with the aim of getting their kids to manage their wardrobe by themselves. As far as the use of blackboard was concerned it was not left empty even for a second during the


does not happen in a vacuum. “ Innovation Design does not evolve without feedback. Feedback does not mean we failed. - Unknown, appeared in a presentation

121 Doodle - Kid’s wardrobe • Graduation Project


122 Heta Shah • Furniture Design • B. Des 2017 • NID


Final Design Direction

123 Doodle - Kid’s wardrobe • Graduation Project


There is only so much so that one can figure out and imagine from a conversation. After the validation a physical product to show the audience to whom the questions were posed minor details and issues were brought up. Things like “are the kids really going to sit down to play with the magnetic blocks” or “are they going to enjoy colouring in the blackboard more”. Questions such as these helped refine the design even more and make it user oriented and not just design oriented.

124 Heta Shah • Furniture Design • B. Des 2017 • NID


125 Doodle - Kid’s wardrobe • Graduation Project


Final Design After ideating for alternatives in the wardrobe a final concept was created. The changes from the feedback were made allowing this design to cater better to the needs of the parents without losing its ethos.

126 Heta Shah • Furniture Design • B. Des 2017 • NID


Magnetic board moved to the top This will now be used as a display board for the artwork galore

Modular section

More black board area

This will provide more options for setting up the piles of clothes

Scribbling, drawing and writing interested the kids the most so why not give them a larger space to do that.

More drawer area The bottom corners of the wardrobe are the most inaccessible part, adding drawers there makes those corners more accessible. Also a lot of parents demanded more drawers. FIgure xxx highlighting the changes made

127 Doodle - Kid’s wardrobe • Graduation Project


Manufacturing

Fig.79

Fig.80

Fig.81

Fig.82

Fig.83

Fig.84

Fig.85

128 Heta Shah • Furniture Design • B. Des 2017 • NID

Fig.86

Fig.87

Fig.88


Final (minor) Changes

The use of 2mm edge tape to cover the edges on the shutters created a gap in the finish where the handle profile was made. Therefore it was changed to 0.5mm edge tape to eliminate that break

The sub assembly unit of drawers was initially designed to just rest on the bottom shelf of the wardrobe. But to make it rigid in its place a bolt was added in the bottom corners.

A L-section was added to join the drawer unit spacer for additional support.

The wardrobe shutters were supposed to be in line with the vertical panels. However due to few minor errors that didn’t happen and hence the vertical panel width was increased from 450mm to 453mm. This provided a 3mm inset to cover up the alignment issue.

129 Doodle - Kid’s wardrobe • Graduation Project


Assembly Process

Fig.89

Fig.90

Fig.91

Fig.92

Fig.93

Fig.94

Fig.95

Fig.96

Fig.97

Fig.98

Fig.99

Fig.100

130 Heta Shah • Furniture Design • B. Des 2017 • NID


Fig.101

Fig.102

Fig.103

Fig.104

Fig.105

Fig.106

Fig.107

Fig.108

Assembly process is a vital part of design at Furlenco which was reflected in the design journey of the wardrobe as well. This is due to its assembly on site provision for the customers which basically means that the furniture is flat packed for ease of transport and assembled at the customer’s house at the time of delivered. Hence the wardrobe is a knock down furniture.

The aim for any furniture at Furlenco is to be quick and easy to be assembled. For this reason the drawers were made to be assembled at the place of manufacturing and sent as a sub assembly part. This reduced the time of assembly by almost 20 minutes. On average it will take about 15 minutes to assemble the current design of the wardrobe.

The idea of these pictures were to help demonstrate the assembly to the other delivery boys at the warehouse on time of training, making it easier to understand the process.

131 Doodle - Kid’s wardrobe • Graduation Project


Handless wardrobe Less protrusions, more safety

Low drawers Makes dumping easy

Fig.109

132 Heta Shah • Furniture Design • B. Des 2017 • NID


Modular sections Need change ? so do they

Hanging space For those special outfits

Fig.110

133 Doodle - Kid’s wardrobe • Graduation Project


Opening It’s not the same old, conventional way!

Fig.111

134 Heta Shah • Furniture Design • B. Des 2017 • NID


Soft close Spare those ears

Soft close For those little fingers

Fig.112

135 Doodle - Kid’s wardrobe • Graduation Project


136 Heta Shah • Furniture Design • B. Des 2017 • NID


Doodle

137 Doodle - Kid’s wardrobe • Graduation Project


It’s not a box It’s not a still standing fox giving out socks Nor is it Goldilocks So see it unbox!

138 Heta Shah • Furniture Design • B. Des 2017 • NID


Fig.113

139 Doodle - Kid’s wardrobe • Graduation Project


Fig.114

Fig.115

140 Heta Shah • Furniture Design • B. Des 2017 • NID


Fig.116

141 Doodle - Kid’s wardrobe • Graduation Project


It’s black It’s white It’s a canvas - empty It’s yours to colour, yours everyday Cause everyday is play day!

142 Heta Shah • Furniture Design • B. Des 2017 • NID


Fig.117

143 Doodle - Kid’s wardrobe • Graduation Project


Fig.118

Fig.119

144 Heta Shah • Furniture Design • B. Des 2017 • NID


Fig.120

145 Doodle - Kid’s wardrobe • Graduation Project


Shake off your shoulder Make the little one bolder Let them discover Let them be by your cover.

146 Heta Shah • Furniture Design • B. Des 2017 • NID


Fig.121

147 Doodle - Kid’s wardrobe • Graduation Project


Fig.122

Fig.123

148 Heta Shah • Furniture Design • B. Des 2017 • NID


Fig.124

149 Doodle - Kid’s wardrobe • Graduation Project


150 Heta Shah • Furniture Design • B. Des 2017 • NID


Design Direction Two

151 Doodle - Kid’s wardrobe • Graduation Project


The need for an activity table was realized early in the project as it is suitable for this age group due to it’s clear surface area to work on. This is because children in the age group 4 - 6 are inclined towards playing with blocks and doing artworks more than studying. This is the beginning of the journey to design an activity table.

152 Heta Shah • Furniture Design • B. Des 2017 • NID


153 Doodle - Kid’s wardrobe • Graduation Project


Exploring ways that a child can use this table while sitting and standing. As this will provide more options for the child in terms of what activities he can carry on the table. But, the idea of having two levels means a larger space will be needed to accommodate enough standing and sitting surface to work on.

154 Heta Shah • Furniture Design • B. Des 2017 • NID


So, the direction again moved towards creating one level where due to its form it can accommodate immediate storage of pens and pencils and maybe a long term storage of a few books. Hence, a few fitting details were explored.

155 Doodle - Kid’s wardrobe • Graduation Project


156 Heta Shah • Furniture Design • B. Des 2017 • NID


Way Forward First ideation render was created to be carried forward for telephonic interviews just like the wardrobe. However due to time constraints this project couldn’t be taken forward and it is at a stage where the idea had to be validated with the aimed target group. Hence, it might a way forward for the next collection of kid’s furniture at Furlenco

The addition of the rocking stool related to the idea of giving a sensory stimulation that might help a child concentrate better due to its constant movement and aid memory ability as well.

157 Doodle - Kid’s wardrobe • Graduation Project


158 Heta Shah • Furniture Design • B. Des 2017 • NID


Introspection It’s been quite a journey this graduation project. I am extremely satisfied and content with the opportunity I got. At the end of this document, I can see how this project had unfolded. I am glad to be able to complete this project and receive appreciation for the product made. There is no better feeling than getting to hear good things about the work you have done. During this project, a lot of learnings came my way and I truly feel I have grown as a furniture designer if nothing else. I have been able to understand the difficulties that come with designing something really simple. Working at Furlenco exposed me to a lot of the business side of the furniture market, giving me a better understanding of the current scenario. I really enjoyed learning the way Furlenco works, it truly is a very different company. Having said that, as it is a startup it gave me an idea of what problems a business can face in its growing years. Having worked on a project which was starting from scratch, gave me an opportunity to be a part of many more things than just designing the furniture. Little things like planning for a photo shoot, creating packages, attending meetings, all of it added to the learning curve. On a lighter note working as a professional such as this made me realize the importance of weekends. Oh, it’s a bliss! I hope to come across more projects such as this last and with this it’s the end of my student life. Leaving on a note of excitement to see what the future has in store for me.

159 Doodle - Kid’s wardrobe • Graduation Project


160 Heta Shah • Furniture Design • B. Des 2017 • NID


Technicalities

161 Doodle - Kid’s wardrobe • Graduation Project


Costing The costing at Furlenco is a pivotal part of the design as the manufacturing cost is the determining factor for the rental value. A rough estimate of the wardrobe was done before getting a quote from the vendor. The estimate is done with the price list released by manufacturing brands. This is generally done to get an idea of how much it should be so the negotiation can happen between the sourcing team and the vendors. So, the costing includes the raw materials and hardware and on the sum of this, a 25% labour cost is added. As the manufacturing is done with a vendor they add their 25% margin to the subtotal. Recently with the GST changes in the government, a 28% GST is also applied to the cost as Furlenco is a service company. The process outlined above is an established skeleton for any furniture costing at the company. As it is a rental company the profitability is measured in the number of months it takes a product to break-even to its costs. Generally a yield target is set which dictates the rental value for a product. For instance if the product cost is Rs.100 and the yield target is 8% then the rental value is Rs.8 per month. This means it will take approximately 12 months to recover its costs and start becoming profitable considering it stays with one customer for that much time. For the wardrobe it is currently rented out as Rs.650 per month which means it will take an approximate of 20 months for the wardrobe recover its cost of making. It is currently a penetration pricing strategy as it needs to breakthrough and once it does break through the aim will be to increase the yield of the product.

162 Heta Shah • Furniture Design • B. Des 2017 • NID


50

50

385

415

Frosty white shutter (magnetic)

Frosty white shutter (magnetic)

Douglous Pine laminate

200 Frosty white laminate

45 433 428 749 770

Frosty white back laminate (OSL)

428

Black board shutter

1735

195

Black board shutter

Frosty white

Frosty white

65

395 B

Frosty white laminate

B'

215

870 60

Frosty white

60

Frosty white

870 900

FRONT ELEVATION (without shuttters)

FRONT ELEVATION (with shuttters)

Designed by : Heta Shah

Furniture Drawing

Material Specifications

Dim : MM

Date : 12th August 2017

Product :

Kid's wardrobe

Finish :

Frosty white , Douglas pine - W6, chalkboard (15mm)

Scale : NTS

Sheet Number : 1

Drawing :

Front elevation

Material :

Particle board

163 Doodle - Kid’s wardrobe • Graduation Project


400

R50 50 170

A

A'

Shelf pin

400 200

417 Shelf pin

Detail A

45

209

33 402

258 417

Shelf pin

128 128

770

1735

259

736

128

Shelf pin

128 274

1236

Sub-assembly 1

425

65

191

140

18 425

140 125

R25 50

215

60 392

402

200 450

SIDE ELEVATION LEFT

SECTION CC'

SECTION DD' Magnetic shutter

10

8

Black board shutter

Detail A Designed by : Heta Shah

Furniture Drawing

Material Specifications

Dim : MM

Date : 12th August 2017

Product :

Kid's wardrobe

Finish :

Frosty white , Douglas pine - W6, chalkboard (15mm)

Scale : NTS

Sheet Number : 2

Drawing :

Side view and section

Material :

Particle board

164 Heta Shah • Furniture Design • B. Des 2017 • NID


870 413

413

130

165

130

180 20

373

20

20 840

Frosty white

Frosty white

25

65

15

410

192

215

Frosty white

20

373

Front Elevation (without facia)

Frosty white

433

Front Elevation (with facia)

417

191

140 410 140

215

392 402

Designed by : Heta Shah

Furniture Drawing

Material Specifications

Dim : MM

Date : 12th August 2017

Product :

Kid's wardrobe

Finish :

Frosty white , Douglas pine - W6, chalkboard (15mm)

Scale : NTS

Sheet Number : 3

Drawing :

Sub assembly

Material :

Particle board

165 Doodle - Kid’s wardrobe • Graduation Project


15 C

870

150

450

417

450

433 3 C'

PLAN

PLAN AA'

D

855 Frosty white OSL

Douglous pine W6 15mm

Frosty white 15mm

387

417 Frosty white 15mm

Channel space

Channel space

15 15

20

Frosty white 15mm

D'

PLAN BB'

Designed by : Heta Shah

Furniture Drawing

Material Specifications

Dim : MM

Date : 12th August 2017

Product :

Kid's wardrobe

Finish :

Frosty white , Douglas pine - W6, chalkboard (15mm)

Scale : NTS

Sheet Number : 4

Drawing :

Top view

Material :

Particle board

166 Heta Shah • Furniture Design • B. Des 2017 • NID


R50

136 32

488

R50

64 Ø8

Ø10 57

160

79 Ø10 Ø10

Ø8

Ø5 Ø5 96

190

Ø10

160

Ø10 Ø5

32

68

458

500

17

79 Ø10 Ø10

64

160

64 Ø8

Ø8

Ø5 Ø5

Ø10 57

458 190

512

79

Ø5 Ø5 79

64 160 Ø10 Ø8

64 Ø8

Ø10 425

Ø10 Ø10

177

32

Ø5

Ø10

488

32

Ø5

288

Ø5

136 32

Ø10

64 Ø8 Ø10 Ø3 210

Ø3

100

266

512

64 Ø8

Ø10

68 100

42

Ø5 Ø5

32

177

64

128

425 320

128 512

534

320

512

534 128

320 128

32

Ø10

Ø5 Ø5

57

Ø8

288

Ø10

395

Ø5 Ø5

32

Ø8 x 12 (1 nos)

395

512

57

512

570

570 460

628

460 Ø10 Ø10

Ø10

Ø8 64 R25

160 50

125

Ø8 68

Ø10

64 79 R25

79 99

125

99

Ø10 64 R25

Ø8

160

68

50

Ø8 Ø10 64 R25

125

LH Side (1735 X 450)

125

RH Side (1735 X 450)

Designed by : Heta Shah

Furniture Drawing

Material Specifications

Dim : MM

Date : 12th August 2017

Product :

Kid's wardrobe

Finish :

Frosty white , Douglas pine - W6, chalkboard

Scale : NTS

Sheet Number : 5

Drawing :

Component drawing

Material :

Particle board

167 Doodle - Kid’s wardrobe • Graduation Project


870 115

640

115 65

Ø10 34

Ø33

Ø5

99

Ø10

Ø15

90

Ø5 22 26

415

Ø15

237 26 22

Ø5 Ø33

390

527

512

Ø5

90

433

LHRH magnetic shutter ( 415 X 433 )

115

Ø10

Ø10

115 Ø33

90

Ø5 Ø5

Ø15

Ø15

22 26

320

569

749

512

1735

320

26 Ø5 Ø15

Ø33

Ø15

22

Ø5

90

433

LHRH blackboard shutter ( 749 x 433 ) 428 512

417 Ø15

Ø10

Ø10

Ø15

Back board ( 870 X 1735 )

RH modular shelf ( 428 X 417 )

Designed by : Heta Shah

Furniture Drawing

Material Specifications

Dim : MM

Date : 12th August 2017

Product :

Kid's wardrobe

Finish :

Frosty white , Douglas pine - W6, chalkboard

Scale : NTS

Sheet Number : 6

Drawing :

Component drawing

Material :

Particle board

168 Heta Shah • Furniture Design • B. Des 2017 • NID


15 C

870

150

450

417

450

433 3 C'

PLAN

PLAN AA'

D

855 Frosty white OSL Douglous pine W6 15mm

Frosty white 15mm

387

417 Frosty white 15mm

Channel space

Channel space

15 15

20

Frosty white 15mm

D'

PLAN BB'

Designed by : Heta Shah

Furniture Drawing

Material Specifications

Dim : MM

Date : 12th August 2017

Product :

Kid's wardrobe

Finish :

Frosty white , Douglas pine - W6, chalkboard (15mm)

Scale : NTS

Sheet Number : 4

Drawing :

Top view

Material :

Particle board

169 Doodle - Kid’s wardrobe • Graduation Project


288 Ø15

Ø15

50

195 17

128 Ø15

Ø5

35

Ø3

65

Ø3

432

Ø5 128 320

Ø5

215

Ø5 128

Ø5

Ø10

Ø10

Ø10

369

36

Ø15

128 Ø5

320

190

402

404

410 288 8 Ø10

8

Ø10

Ø15

Ø8

8

Ø8 Ø10

8 196

64

64

64

64

160

64

64

25 32

Ø10

Ø10

Ø10 Ø15

50

Ø10

8

8 Ø15

Ø15

387

288

Ø8

Ø10 thread 32

Ø15 13

Ø10

8 182

182 196

Ø3 Ø3

Ø15

32

181

Bottom box vertical ( 395 X 387 )

Bottom box side, LH ( 410 X 417 )

343

Ø15

34

Ø8

25

Bottom box side, RH ( 410 X 417 )

64

395

417

182

48

27 78

61 8 Ø10

8 380 160

8 Ø15

Ø10 thread

410 288

61

380

417

Ø10

Drawer top facia ( 432 X 190 )

LH side middle vertical ( 404 X 770 )

61 Ø10

Ø10

36

65

RH side middle vertical ( 404 X 770 )

61

27 88

432

Ø5 Ø15 Ø15

64

Drawer bottom facia ( 432 X 190 )

128 Ø5

48

770

770

Ø5

Ø5

Ø10

390

33

33

64 34

64130

33

33

33 8 Ø8 64 Ø8 33

Drawer back ( 130 X 343 )

Ø15 Ø15

33

33

Drawer side RHLH ( 395 X 387 )

840

13

64 65

Ø3 Ø3

32 442

17

32

Bottom box spacer ( 65 X 870 )

Designed by : Heta Shah

Furniture Drawing

Material Specifications

Dim : MM

Date : 12th August 2017

Product :

Kid's wardrobe

Finish :

Frosty white , Douglas pine - W6, chalkboard

Scale : NTS

Sheet Number : 8

Drawing :

Component drawing

Material :

Particle board

170 Heta Shah • Furniture Design • B. Des 2017 • NID


642

114

870

Ø10

64 Ø10

64

64

114 Ø10

Ø10

64 Ø10

434

Ø8 417

Ø5

Ø5

Ø8

160

64

22

424

Ø8

Ø8

Ø10

64

Ø10

Ø10 424

Bottom box top,underside ( 870 X 417 )

840 100

34

8 160

288

27

Bottom box top, topside( 870 X 417 )

840

640 50

Ø10

Ø15

64

100 64

Ø15

Ø15

100

Ø15

64

34

Ø15

640 Ø15

100 Ø15

61 Ø15

8 419

288

160402

8

Ø10

Ø15

Ø15

288

64 Ø15 Ø10

8Ø10

100

Bottom box top, topside( 870 X 417 )

Ø15

640

Bottom box back ( 840 X 410 )

840 100

34

Ø15

640 Ø15

100 Ø15

61 Ø15

288

Ø15 Ø10

8Ø10

100

Ø15

640

Bottom box back ( 840 X 410 )

Designed by : Heta Shah

Furniture Drawing

Material Specifications

Dim : MM

Date : 12th August 2017

Product :

Kid's wardrobe

Finish :

Frosty white , Douglas pine - W, chalkboard

Scale : NTS

Sheet Number : 9

Drawing :

Component drawing

Material :

Particle board

171 Doodle - Kid’s wardrobe • Graduation Project


The sheet shown above is sent with every wardrobe piece for keeping count of the materials provided in the package.

172 Heta Shah • Furniture Design • B. Des 2017 • NID


173 Doodle - Kid’s wardrobe • Graduation Project


Bibliography This is the list of all the websites, documents and books which were referred to during the course of this project.

Websites

Documents

“Furniture-Industry.” 99Business.Com, 2017, http://www.99business.com/articles/furniture-industry.html.

Human Resources And Skill Requirements In The Furniture And Furnishing Sector (2013-17 , 2017-22). 2013, http://www. nsdcindia.org/sites/default/files/files/Furniture-Furnishing.pdf.

“Importance Of Early Childhood Development.” Encyclopedia On Early Childhood Development, 2017, (http://www.child-encyclopedia. com/importance-early-childhood-development/according-experts/invest-very-young). “Four Areas Of Development In Toddlers.” How To Adult, 2017, https://howtoadult.com/four-areas-development-toddlers-3799.html.

Supporting Children To Participate Successfully In Everyday Life By Using Sensory Processing Knowledge. 2017,.

“Social Development.” Kidsmatter, 2017, https://www.kidsmatter.edu.au/mental-health-matters/social-and-emotional-learning/social-development.

Setting Up A Sensory Environment For Infants And Toddlers. Jacalyn Post, Mary Hohmann, And Ann S. Epstein, Phd, 2017,.

“Physical Development: Age 2–6.” Cliffsnotes.Com, 2017, https://www.cliffsnotes.com/study-guides/psychology/development-psychology/physical-cognitive-development-age-26/physical-development-age-26.

Learning In A Sensory Rich Environment. Caitlin Lundsten, 2017,.

“Emotional Development.” Kidsmatter, 2017, https://www.kidsmatter.edu.au/mental-health-matters/social-and-emotional-learning/emotional-development.

Anthropometric Evaluation Of The Kindergarten Children Furniture In Turkey. Önder Barli, Erkan Aydintan, Derya Elmali, Reyhan Midilli, 2017,.

“Sensory Integration | Child Development | Pathways.Org.” Pathways, 2017, https://pathways.org/topics-of-development/7-senses/. “Home.” Tink Things - Sensory Intelligent Kids Furniture, 2017, http://www.tinkthings.com/. “Shape Young Minds Through Sensory Environments—Learn How, It’S Easy!.” 2017, https://www.fractuslearning.com/2016/11/14/sensory-environment-brain-development/. “Why Sensory Experiences Are So Important | Miniapple International Montessori School.” Miniapplemontessori.Com, 2017, https://miniapplemontessori.com/whole-body-learning-sensory-experiences-important/. “Sensory Activities: The Importance Of Sensory Play - Parenting For Brain.” Parenting For Brain, 2017, https://www.parentingforbrain. com/sensory-activities-importance-sensory-play/. “Infant Brain Development Using Sensory Stimulation.” Bright Hub Education, 2017, http://www.brighthubeducation.com/infant-development-learning/35203-sensory-stimulation-for-infant-brain-development/. “Multi Sensory Environments: The Benefits.” Cdhaf.Org, 2017, http://www.cdhaf.org/multi-sensory-environments-the-benefits/. Wyont, Wanda. “Shape Young Minds Through Sensory Environments—Learn How, It’s Easy!.” Fractus Learning, 2017, https://www. fractuslearning.com/2016/11/14/sensory-environment-brain-development/. “Child Development Blog: How To Choose Children’s Desk.” Finoak.Com, 2017, https://finoak.com/child-development-ideas-activities/ choose-childrens-desks. “Play Activities To Encourage Motor Development In Child Care - Extension.” Articles.Extension.Org, 2017, http://articles.extension.org/ pages/25802/play-activities-to-encourage-motor-development-in-child-care. “Emotional Development.” Kidsmatter, 2017, https://www.kidsmatter.edu.au/mental-health-matters/social-and-emotional-learning/emotional-development.

174 Heta Shah • Furniture Design • B. Des 2017 • NID

Anthropometric Data For Design Of School Furniture And Fittings. Centre Building Research Institute, India, 2017,. Design consideration in children bedroom furniture of preschool period within analysis of today’s Turkish children furniture market. HANDE BÜYÜKPAMUKÇU, 2017,. Chair & Table Height Guidelines. Community Playthings, 2017, http://www.communityplaythings.com. Anthropometric Reference Data For Children And Adults: United States, 2007–2010 Series. 11th ed., Centre Of Disease Control

Graduation Documents “Technopod” by Vanessa Horig, guided by CS Susanth (2014) “Flip” by Malvika Khadilkar, guided by Gayatri Menon (2008)


Images

Renders

Images mentioned here are copyright of the respective owner or organization. Rest of the images are owned and clicked by the author of this document unless specified otherwise.

Sebastian Cruz, 3D Render Artist, Furlenco

Fig 1 - 2, National Institute of Design, Knowledge Management Centre, Archive collection. Fig 3, 5 - 17, Furlenco, Product catalogue Fig 4, Why rent furniture?, https://www.furlenco.com/blog/why-rent-furniture/ Fig 18 - 24, Furlenco, https://www.furlenco.com/ Fig 26, “Nilkamal Freedom Cabinet Fb1-Pbl-Brd.” Snapdeal.Com, 2017, https://www.snapdeal.com/product/nilkamal-freedom-cabinet-fb1pblbrd/1576009463. Fig 27, “NILKAMAL-KIDS-APPLE-CHAIR-DESK-SET-YELLOW-GREEN.” Ganpatideal.Com, 2017, http://www.ganpatideal.com/index. php?route=product/product&product_id=2202. Fig 28 - 29, “Welcome To Universal Marketing.” Universal-Marketing.Com, 2017, http://universal-marketing.com/product_detail. php?pid=525.

Illustrations Chetan Toliya, Undergraduate Batch 2013, National Institute of Design Saksham Arora, Undergraduate Batch 2013, National Institute of Design

Icons The Noun project, https://thenounproject.com/

Fonts Google Fonts, https://googlefonts.com/

Fig 30 - 32, “Furniture, Wallpapers And Decor For Children.” Mylorange.Com, 2017, https://www.mylorange.com/. Fig 33 - 34, “Furniture For Children (Age 3+) - IKEA.” Ikea.Com, 2017, http://www.ikea.com/us/en/catalog/categories/departments/childrens_ikea/children/.

Some more thankyous !

Fig 35 - 37, “Children’s Furniture - FLEXA.” Flexaworld.Com, 2017, http://www.flexaworld.com/. Fig 40 - 43, Tink Things - Sensory intelligent kids furniture. (2017). Home. [online] Available at: http://www.tinkthings.com/ [Accessed 19 Nov. 2017]. Fig 44 - 46, Behance.net. (2017). Behance. [online] Available at: https://www.behance.net/gallery/15821237/Creachair [Accessed 19 Nov. 2017]. Fig 47 -50, Behance.net. (2017). Behance. [online] Available at: https://www.behance.net/gallery/27084091/My-Little-Garden [Accessed 19 Nov. 2017]. Fig 51 - 53, Tucker, Emma. “German Students Design Children’s Furniture To Encourage Play.” Dezeen, 2017, https://www.dezeen. com/2016/04/24/burg-giebichenstein-university-art-design-german-students-children-furniture-milan-design-week/?li_source=LI&li_medium=bottom_block_1. Fig 54 -55, Alisonsmontessori.com. (2017). Discounted Montessori Materials Used Montessori Materials. [online] Available at: https:// www.alisonsmontessori.com/Bargain_Basement_s/18.htm [Accessed 19 Nov. 2017]. Fig 56 - 58, “El Método Montessori A Examen | Enséñale A Pensar Diferente.” Lamejoreducacion.Es, 2017, http://lamejoreducacion. es/2017/10/31/los-ninos-que-estudian-con-el-metodo-montessori-en-infantil-obtienen-un-mejor-rendimiento-academico-a-largo-plazo/. Fig 59 - 65, 92 - 124, Praveen Sharma, Photographer, Furlenco Fig 79 - 88, Hari Gopinathan, Senior Furniture Designer, Furlenco

Chetan, for his amazing and exceptional illustrations for this document. Saksham, for his quirky “Furlenco’s target market” illustration. Himani, for her pro photoshop skills to edit images for this document. Neeraji, for technical explanations regarding manufacturing Saumya, for every time I needed some layouting advice. Aboli, for proof reading. Edwin, Jayneel, Manila, Sonal, and Shivani for their constant company throughout the making of this document.

175 Doodle - Kid’s wardrobe • Graduation Project


To know more about the product visit www.furlenco.com

Doodle - Graduation Project  
Doodle - Graduation Project  
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