The special edition of Conference Matters, the magazine for conference managers who organise, or would like to organise, meetings in the Netherlands. In this issue: INTERVIEW Carin Smand, Director of the European Hematology Association | TIPS&TRICKS Seven tips for a successful royal visit| DESTINATION MARKETING Remarkably open HOLLAND STAND| KEYNOTE SPEAKER: Hanneke Eggels | SUPPLIER Hutten Catering| INTERVIEW Maurits van der Sluis, COO RAI Amsterdam | STRATEGY How to increase the impact of your meetings from 2 days to 365