GO,FIGHT,WIN GAME DAY STYLES CAMPUS BABE EDIT
HISTORY OF HERRINGSTONE'S HOCO COLLECTIONS FALL FOCUS OVER 50 FALL STYLES FOR EVERY OCCASSION
TABLE OF CONTENTS
@herringstones /herringstones Shop our newly redesigned website! www.herringstonesboutique.com
The Herringstone's Brand
Cocktail Party Collection
Back to School Styles
Queen of Sparkles: Game Day Collection
Homecoming '21 The Homecoming Era
Fall Styles That Demin Life HS Styles
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WHO ARE WE?
On April 1, 1989, two sisters, Debbie Herrington and Cindy Stone, turned their dreams into reality and opened the first HerringStone's Boutique in Monroe, Louisiana. The sisters dreamt of bringing innovative and trendsetting fashion to their hometown. With a great deal of hard work, years of constantly targeting new trends, and seeking out the best brands and merchandise, Cindy and Debbie’s dream took off beyond the twin cities and HerringStone’s became a household name for women’s wardrobes across north Louisiana.
Over the years HerringStone's has transpired into a Louisiana staple boutique. The sisters created an iconic company and continue to do so with second-generation, Hanna Herrington Lavergne and Haley Herrington; hence our phrase two generations and growing. Branching out from the limbs of HerringStone's as a sister store, HeirLoom by HerringStone's evolved. HeirLoom, meaning something of value passed on from one generation to the next, was established in 2017 and continues to flourish.
What started as a small family business is slowly growing into something greater and we thank you for following along and supporting us! In addition to our website, HerringStone’s has five store locations in Louisiana: HerringStone's Monroe, HerringStone's Lafayette, HeirLoom By HerringStone’s Youngsville, HeirLoom By HerringStone's in Houma, and our newest addition HerringStone's Baton Rouge. Each storefront is a haven for style, fashion, and top of the line customer service.
Come See Us! STORE HOURS MONDAY- FRIDAY 10AM-6PM SATURDAY 10AM-5PM SUNDAYS LAFAYETTE & YOUNGSVILLE 12PM-4PM | MONROE, BATON ROUGE, & HOUMA - SEASONAL HERRINGSTONE'S MONROE 1830 FORSYTHE AVE MONROE, LA 71201 STORE PHONE: (318) 388-2680 HERRINGSTONE'S LAFAYETTE 111 SETTLERS TRACE BLVD STE #1001 LAFAYETTE, LA 70508 STORE PHONE: (337) 993-0062
HERRINGSTONE'S BATON ROUGE 7474 CORPORATE BLVD STE C BATON ROUGE, LA 70809 STORE PHONE: (225) 239-5239
HEIRLOOM BY HERRINGSTONE'S YOUNGSVILLE 1901 CHEMIN METAIRIE RD. YOUNGSVILLE, LA 70592 STORE PHONE: (337) 451-4853
HEIRLOOM BY HERRINGSTONE'S HOUMA 1795 B MARTIN LUTHER KING BLVD STE K HOUMA, LA 70360 STORE PHONE: (985) 709-0126
ABOUT COVER the
hoco 21 photoshoot
The ladies of Herringstone's took over the Hilton Baton Rouge Capitol Center on Sunday, August 1st, for the History of Herringstone's Homecoming photoshoot. The team rented out the entire10th floor of the hotel for a contemporary and elegant feel of each time era.
The Herringstone's owners and creative director set up the space with a historical yet modern approach for each period, including an outdoor, lobby, and elevator shoot. The hotel sits in the heart of downtown Baton Rouge and on the banks of the Mississippi River. It's been recognized as one of the Historic Hotels of America and is now one of the most memorable photoshoot locations in Herringstone's History.
The team came up with the idea from the Netflix original series, "Bridgerton," and the essence of romance, drama, suspense, and femininity in the eras. By the end of the day, the owners Cindy Stone, Debbie Herrington, and Haley Herrington orchestrated over 30 Homecoming styles from head to toe. Special thanks go to the phenomenal photographers and videographers who captured this incredible moment, Darian Esser and Jody Johnston.
behind the scenes
AFTER GRADUATING COLLEGE, I MOVED TO LOS ANGELES AND LIVED THERE FOR 3.5 YEARS!
OWNERS Debbie Herrington Cindy Stone Hanna Lavergne Claire Kostelka Haley Herrington Bethany Dodd
IL O AN VE D H TO AV ENT E P ER AR TA TIE IN S!
EDITOR-IN-CHIEF - Kristina Charles WEBSITE MANAGER - Cerene Stone SOCIAL MEDIA DIRECTOR - Haley Schambough CREATIVE DIRECTOR - Kendall Carraway COMMENT SOLD DIRECTOR - Caroline Banger WAREHOUSE MANAGER - Maddi Eller CUSTOMER SERVICE MANAGER - Kenzie Kling PHOTOGRAPHER & WEBSITE MANAGER - Falon Tidwell UPLOADER & MODEL- Brooklyn Breaux PHOTOGRAPHER - Sydney Martien HOCO PHOTOGRAPHER - Darian Esser HOCO VIDEOGRAPHER - Jody Johnston
Calling All Writers! We are looking for talented writers for various blog posts and articles! No experience necessary Lover of fashion and lifestyle Basic knowledge of Herringstone's brand identity Out-of-the-box thinker Willing to meet weekly for meetings Deadline-Driven!!!!
Interested? Contact us :)
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Letter from the
r o dit
Hi, I'm Kristina with a K
My mom once told me, “As the seasons change, so should you.” It wasn’t until I was much older that I realized she did not mean personality-wise but to leave the past behind you and transform with the present. But, of course, easier said than done within the past year and a half. In 2020, the world slowed down, and the precious gift of life sped up. As a result, we lost family members, friends, neighbors, and parts of ourselves. I lost a considerable chunk of confidence and my ability to dream of a better future. Little did I know, the uncomfortableness I was trying to avoid was myself growing. Within the past year, I‘ve taken chances, thought outside-of-the-box, stood up for topics I believed in, pushed through the stress of graduating college, spent a lot of time alone, and told myself it’s OK to be scared that means you have something to lose.
ro, M y M om
Change is not an overnight assignment, and it’s definitely not easy, but you can start today. It’s a new dawn, it’s a new day, and it’s a new light for me, and I’m feeling good, you know the song! What’s my advice? Wake up each morning and get dressed! Dress for the person you’re becoming or the job you want to manifest. Start working out even when you don’t feel like it, eat breakfast in the morning, and have a skincare routine at night. Be more organized, break bad habits both big and small, show up not only for your family and friends but for yourself, too. I saw a quote on Pinterest that said, “Imagine the woman you want to be. What does her life look like? Does she work for someone else? Or does she run her own show? What do her bank accounts look like? What daily habits does she have? Start showing up as her every day. You don’t become her like magic. You build her.” The thought that nothing lasts forever is freighting and exhilarating at the same time. I’m not sure about you, but that gives me hope for a better tomorrow. Happy Fall, readers.
xoxo, KC, Editor-in-Chief
HS Ambassaors Regan Madison Ella Bella Brooklyn
Natalie Isabelle Mia Amber Georgia Gracie Payten Taylor Hannah Emarie Mickayla Sydni Maddie Annmarie Avery
"BEING AN AMBASSADOR FOR HERRINGSTONES IS LIKE GOING TO A SECOND HOME BESIDES MY ACTUAL HOME FOR WORK EVERY DAY! I AM DOING WHAT I BELIEVED WAS A FANTASY JOB ALMOST EVERY DAY OF THE WEEK! NOTHING ON THE OUTSIDE MATTERS WHEN I’M AT HERRINGSTONES DOING WHAT I LOVE, SURROUNDED BY WOMEN THAT ARE MORE LIKE FAMILY TO ME THAN THEY KNOW."
xoxo, Madison @ITSMADISONJ
" BEING AN AMBASSADOR ALLOWS ME TO SHOWCASE HOW I WOULD PERSONALLY STYLE A LOOK. IT ALLOWS MY FOLLOWING TO SEE THE DIVERSE WAYS ONE SINGLE PIECE CAN BE TRANSFORMED INTO TO MEET THEIR OWN PERSONAL STYLE. BEING AN AMBASSADOR ALSO ALLOWS ME TO HAVE A VOICE AND REACH MORE PEOPLE IN MY COMMUNITY. IT HAS DEFINITELY PUSHED ME OUT OF MY COMFORT" ZONE.
xoxo, Regan @REGANDUPRE
"THE CLOTHES ARE AMAZING, BUT WHAT’S EVEN MORE IMPRESSIVE ARE THE WOMEN I GET TO BE SURROUNDED BY! I FEEL LIKE THEY ARE TRULY MY FAMILY, AND I LOOK FORWARD TO SEEING THEM WEEKLY."
xoxo, Hannah @HANFONTENOT
"I LOVE BEING ABLE TO EXPRESS MY PERSONALITY THROUGH PICTURES WHILE MODELING MY FAVORITE LOOKS ALONGSIDE BEAUTIFUL GIRLS. I STRONGLY BELIEVE IN WOMEN EMPOWERING WOMEN!"
xoxo, Sydni @SYDNITERRADOT
"MODELING FOR HERRINGSTONES HAS ALWAYS BEEN A DREAM OF MINE, AND NOW THAT I AM, I CAN APPRECIATE IT EVEN MORE. THIS OPPORTUNITY HAS GIVEN ME THE CONFIDENCE I DIDN’T KNOW I HAD. THE PEOPLE I HAVE BEEN SURROUNDED WITH HAVE BEEN SUCH A FANTASTIC SUPPORT SYSTEM AND HAVE HELPED ME FOCUS ON MY SELF-WORTH RATHER THAN THE WORTH OTHERS PUT ONTO ME! "
xoxo, Ella @ELLAMCANTREL
lla e B Hi,
Moving on Up HERRINGSTONE'S NEW HEADQUARTERS
New Office, Who's This? The ladies of Herringstone's recently expanded into a 5000 sq. ft. warehouse facility in Youngsville and it's nothing less than dreamy. "We've had tons of people asking us for more inventory, so we brought it to you," Hanna explained. Online orders are now shipped and processed right here in Acadiana to your front door!
How is it achieved? The newly redesigned website has made the HS shopping experience easier than ever! The website features weekly drops, current Herringstone's trends, AND sectioned by brand collections. After you make the toughest decision to buy everything or a few items on the site, the HS corporate office team will pull the items from the back, package and process them from out of the warehouse! Talk about cut down on delivery time!
Warehoue Launch Party A two-hour-long event celebrating the relaunch of the website and the fabulous headquarters, Hanna, Claire, and the entire dream team showed up for a fun night of doorbuster deals, new products, and a chance for customers to meet the staff! The event was hosted during the CommentSold Facebook Live sale, hosted by the boss babes of Herringstone's. Not to mention the endless amount of Rose and the delicious charcuterie board. It's safe to say, these ladies know how to throw a PARTY!
Work Stations Warehouse Bins
Comment Sold Area
Beautiful, New Beginnings "We are so very proud of Hanna, her vision, and expanding our company. She's doing amazing with her team alongside her." — Debbie Herrington
Shop Hanna's Launch Party Outfit
The Women of Herringstone's
“You can find me somewhere in between inspiring others, working on myself, dodging negativity, and slaying my goals.”
COCKTAIL PARTY COLLECTION
WHICH IS MORE YOU?
Cheers to Cheetah
THE ANTIQUITY SERIES
HOMECOMING COLLECTION NO.1
Shop Maddie's Look
Good Taste Tweed Suit Mini Dress
l l a F
Belts for any season, in any color or print!
Create a waistline to the Beat of the Music Pleated Sleeveless Midi Dress
T W O W O R D S:
Trendy Day Bags
A TABLE FOR THREE: Me, You, and My Purse
Boots of the Season
Get to know our crew
I taught 1st grade for 2 years prior to opening HeirLoom by HerringStone’s and then realized my passion was in retail so after a quick career change, here I am!
I have the cutest longhaired dachshund and his name is Asher!
I am really camera shy, but crazily enough, I love this dream job that revolves around live selling on camera each week! I absolutely LOVE to bake, always from scratch.
I have been modeling for HerringStone’s for almost FOUR years! I’m one of the OG models!
CLAIRE KOSTELKA KENZIE KING CAROLINE BANGER MADDI ELLER BROOKLYN BREAUX
ASHION TRIVIA 1. 2. 3. 4. 5. 6. 7.
What was an early necktie knot called? A kimono would be worn by a person from where? Who is the founder and head designer of SKIMS clothing? According to the book and movie titles, what designer line does the devil wear? What is a snug, usually brimless cap called? Most pairs of jeans come with five of what? What do you call an outfit that is worn by all members of the same specific company or team? Who created America’s Next Top Model? Which Sex and the City character said: “I like my money right where I can see it, hanging in my closet.” Which animated movie villain wore a black dress and long coat of Dalmatian-spotted fur? ou y e 1. r We t?2. righ 3. 4. 5. 6. 7. 8. 9. 10.
Four In Hand Japan Kim Kardashian Prada Beanie Pockets Uniform Tyra Banks Carrie Bradshaw Cruella De Vil
THE RENAISSANCE SERIES
A day I'll never forget.
About the Jacket
Medium weight woven fabric shapes this elegant jacket that has a collared neckline, notched lapels, and long sleeves with lightly padded shoulders and notched cuffs.
Head back to campus rocking these comfortable pieces
l r i G p
i s os
Oversized cardigan or jacket Calf-length boots Lots of layering
y t t Pre
e l t Lit
s r a i L The QUEEN of current feminine trends and nothing less than a three-inch heel goes to Hanna Marin
School-girl Edgy Prints, Color & Bold Statement Pieces #AriaMontgomery
Preppy & Trendy -Spencer Hastings
#cutestcasual -Emily Fields
Back to School Essentials.
r e l l e S t s Be
Would You Rather #SchoolEdition
#IveBeenSchooled I graduated from UL this past Spring in Kinesiology -Regan//@regandupre Herringstone's Model
HS Style Tip
WOULD YOU RATHER GO TO YOUR DREAM COLLEGE AND HAVE A LOT OF DEBT
WOULD YOU RATHER SING IN FRONT OF THE WHOLE SCHOOL
RECEIVE A TEXT FROM "A"
WRITE A 10-PAGE PAPER ON AN ENDANGERED SPECIES
AN OKAY COLLEGE AND HAVE NO DEBT
BE IN A SPELLING BEE IN FRONT OF THE ENTIRE SCHOOL
SPOTTED BY GOSSIP GIRL
READ A SHAKESPEAREAN NOVEL IN FRONT OF YOUR CLASS
Where to Study
Got My Approval Long Sleeve Button-Up Romper
Best places besides your do rm
THE PARK COFFEE SHOP
STARBUCKS & CC'S OFFER FREE WIFI LIBRARY
PRINT OUT YOUR REPORT FOR 10 CENTS PER PAGE BOOKSTORES
HAVE A BARNES & NOBLES COOKIES, TOO!
Shop Our Insta
Casual Allure Long Sleeve Button-Up Romper pairs easily with anything!
back to school
Make studying comfy
FIVE DORM DECOR HACKS Ways To Add Personality to Your Dorm Room
Ready or not, college here we come! But first, what about my dorm room? If you are not running between classes, standing in line at the food court, or hanging out with your friends in the quad, then more than likely you are in your dorm room studying for the next test. Why not make it fashionable? If you are anything like me, your personal space must feel homey. College is a new beginning and chapter in your life; let’s make the best of it for cheap! I love to make inexpensive items look overvalued than their cost. Honestly, it’s more fun creating that same Pinterest room, just on a budget! So, where do I find it? Target, Walmart, Burlington Coat Factory (yes, they have a home decor section), HomeGoods and AtHome. Even the Dollar Stores have super cute pillows, throws, and containers that can spice up any space! So, where do we start? Find your style and roommate's (if you have one, if not, then you are fortunate!) type, then find a shared medium. I have seen a mix between cowgirl and beauty queen; they combined a beautiful blush pink and cow prints #supercute! You would be surprised how two ideas can come together to make magic! Let’s dive right into having your #dreamdormroom!
Here’s a list of five must-have decors to spice up your dorm room. Just sitting pretty with my girls: Futon, sofa, chair, bean bag chair, are all essential items for a simple sitting area. A money-saving hack is buying the simplest couch and dressing it up with pillows and blankets. The first item I ever purchased was a futon, very minimalistic and chic from Walmart.com. The good thing about this futon is that I bought it in white, it goes with anything, and it can turn into a twin-sized bed for when my friends are staying the night. Also, I purchased a hot pink bean bag chair #socomfy from Walmart.com! How amazing it is to have more than one place to chill and do homework! Ultimately, once you have an oversized item such as the sofa or chair, make it yours! Add furry pillows, lots of cute cushions, blankets, even a rug as a perfect throw! Now that we have our sitting area, let's add our girls. Snap a pic, click-click! Picture frames and wall art! Some decide to attend the university close to home and others go miles and miles away, make sure all of your favorite photos and memories are packed with you. The simplest way to create your canvas is by going to Walgreens, Office Depot, or Walmart and printing out your photos. I suggest having various sizes, maybe 4 x 4 and 8 x 10, and then adding a filter to the images. It is the best way to keep a vibe without overdoing it! For example, filter your photos to black and white or a fun filter, and then you have a super cute college that’s not overwhelming to look at.
Call it a vibe!
Imagine you stayed up until midnight last night typing up a paper on why “Elephants Should Not Go Extinct.” You have 12 pt. font, Times Roman, double spaced, 1500 word count, five paged essay, and you go to print it out...but wait, you don’t have a stapler #noway. Instead of running around campus trying not to be late looking for a stapler, you should consider buying one of your own and while you are it, pick up some paper clips, too. Look up "Desk Organization Ideas" on Pinterest, pick a desk theme, and then go from there. Let’s say your theme is "Pink + Feminine." Search Amazon for an acrylic gold stapler and tape dispenser, add in a blush pink computer mat and trash can. You can then spruce it up and add a coffee mug with a #girlboss printed on it, a navy blue desk calendar, and a tabletop clock. Now you have a fashionable desk area! Hobby Lobby has a huge variety of desk accessories, too. Now...let’s get to studying!
Whether it’s a lamp or rope lights, not only does it create a fantastic vibe, but it’s pretty essential if your roommate goes to sleep at 7 p.m. The thing I love about lamps is that you can mix and match your base and shade. Easily add rope lights to any part of your dorm because of its flexibility. What makes it even better, once you turn off the lights and your dorm room illuminates and shines bright as you unwind for the remainder of the night.
I can not find my favorite shirt! Since living in a dorm can remind you of living at home without mom picking up and ironing your clothes. You have to learn to organize your entire closet on your own… I know #tragic! The best thing to have is a clothing rack! With clothing racks, you can hang up your clothes instead of balling them up and throwing them into a container, and what do you know, it’s now wrinkled. I suggest to make it even more fashionable and organize add cloth hangers (a pack of 24 cost $9.99 at Burlington Coat Factory), clothing dividers (you can find it on Amazon, eBay), and of course, the rack itself (run as low as $8.99 at Walmart). You can spruce it up by adding a furry rug to the bottom and a small ottoman for small items.
Are you ready to dominate your dorm room? Remember, a dorm room is tiny, but you make it yours and, of course, your roommates. All in all, once you find the perfect bedspread, base everything else around it! Add cute pillows, rugs, blankets, and something that reminds you of home more and more each day. I can guarantee you will be running to get back to your dorm room after class. Study hard while sitting pretty with your girls in your favorite shirt, don’t forget to snap a picture, click-click, and caption it #vibes.
THE ELIZABETHAN SERIES
The chances for a magical day are high in the Flawless Attitude Textured Suit Jacket!
Get dolled up in the Worth the Wait Peplum Suit Jacket and let the soiree begin when you walk in!
"LIFE'S TOO SHORT TO WEAR BORING CLOTHES" -QUEEN OF SPARKLES
Queen of Sparkles Shop the game-day collection made exclusively for Herringstone's by the talented @Queenofsparkles. The collection features a variety of animal prints, metallic colors, and ruffle sleeves that we all love. Turn heads at the tailgates in these custom-made pieces!
Look at that dazzling gold sequins detailing !
Geaux Fight Win #gamedayessentials
Take Me to the Jungle Beaded Earrings >>>
Make any game day a glamorous one!
c o h
1 2 ' o
THE WOMEN BEHIND THE BRAND AN INTERVIEW WITH HERRINGSTONE'S TRAILBLAZERS DEBBIE HERRINGTON AND CINDY STONE
Debbie Herrington and Cindy Stone, the two founding owners and CEOs of Herringstone's Boutique, paved the way for their entire family to start a fashion empire in Louisiana. Both of their last names combined Herrington and Stone created the household name of Herringstone's. These fashionable sisters are at the forefront of the industry as the buyers of the company. Cindy and Debbie, the Homecoming gurus, talks to us about their journey as the QUEENS of HS.
EIC: What made you choose the fashion industry?
EIC: What do you love the most about your job and company? Cindy: For me, it’s the growth of the business. We’ve been in business for 32 years, and we only had the Monroe area twenty-two of those years. When
Debbie: I graduated in Fashion Merchandising in 1985, and I always wanted to be in the industry. I
Hanna opened the Lafayette location 11 years ago, that’s when the real growth began.
worked as a buyer and manager for a boutique right out of college for three years. One day, two stores came available in the city, and I asked Cindy if she’d be interested in a partnership and buying two boutiques. And that’s how we got started!
We open two of our stores just months apart (Baton Rouge and Houma)! It was BUSY, fortunately, we had the opportunity to franchise the Houma location. We own it and do all the buying for the location, but we don’t have as much responsibility.
EIC: What is fashion for you?
EIC: When did you realize that Homecoming was prominent to the brand?
Cindy: Fashion for me is keeping up with trends. Our customers who shop in the store have become our
Debbie: We started doing it when girls came into the
friends. We build relationships, so when we attend
store for simple homecoming pieces. We would grab
Market, we think about different people and say, “We
a skirt and jacket, put them together. It was still
know they’ll like this and that.” We keep our
pretty basic. A few of our regulars would come in
customers updated, even if it’s not a new wardrobe,
and say, “We don’t want a suit-type look.” then, year
just adding new trendy pieces to what they own
after year, we received more requests. My girls
without having to spend money on a whole new
(Hailey and Hanna) were on the Homecoming Court,
and that’s when we dove deep into detailing. We wanted it to be different when Hanna was on
Debbie: We like to keep it trendy and have the basics
Homecoming Court, so I designed her suit. I bought
in your closet but at a reasonable price. We pride
clip-on earrings and sewed them on as buttons! I’ll
ourselves hard on that.
go to the fabric store, make her a fur collar, trim the suit, and that’s how we became more detailed!
EIC: How would you describe your fashion style? EIC: How did the homecoming collection evolve Cindy: I’m more on the conservative side. I do like
from prior years?
trendy styles, for sure. I like to be fashionable and make a statement, but not a BOLD statement. I love
Debbie: Once we started putting our suits on the
contemporary, more classic styles.
website, it blew up. Now we are shipping out to
"I’m a bit bolder and take more risk. I’ll wear a hat without blinking an eye! I’m comfortable stepping out of the box. " -Debbie Herrington
West Virginia and all across the country. When Hanna opened the Lafayette location, that’s twice as big as Monroe and has more high schools in the area, the number of suits we sold within six weeks was crazy. If I told you, you wouldn’t believe me! Cindy: In addition to the growth of the stores, we offer after-hours availability for appointments because it’s no way we can accommodate so many people during business hours.
Visit the Monroe location to visit these fabulous women of Herringstone's
It never seems to end, which is exciting. – Kris Jenner
THE ROMANTIC SERIES
You'll feel like an absolute queen when you’re wearing the Prim and Proper Tweed Suit Jacket!
Snap some cute photos and make memories that will last forever in the "My Favorite Day Tweed ButtonFront Mini Dress!"
Take your outfit to a whole new level of sophistication with the Prim and Proper Tweed Suit Vest!
Crushing on these platforms
Prints + Patterns
FALL FLORALS + SILK
Ways to style r
Blou n a P
Perfect Fall Colors >> #burntOrange
Memories you'll forever cherish begin with the Lasting Bliss Ruffled Mini Romper Dress!
Twirling Tiered Swing Dress
About the Dress You'll feel like dancing around in the sunshine when you're in the shapes this dress with a modified halter neckline that buttons at the back atop a keyhole opening and a quarter length puff sleeve bodice.
Casual Delight Striped Lace Babydoll Top
Fresh Seasons Off-theShoulder Long Sleeve Crop Top
for on the go
m l a C p e Ke
n o s a e S t o o B 's t I
les 5 sty 2 r e Ov
Complete the Look
Eight Ways to Style Mi.iM: Lacey Suede KneeHigh Boots
These boots are made for walking!
THE VICTORIAN SERIES
About the Jacket
Soft and stretchy vegan suede creates a collared neckline, long lapels, and long sleeves with padded shoulders and button cuffs.
director The girl with a plan and Diet Coke in hand! Meet and learn about our Creative Director, Kendall Carraway! She's the visionary behind Herringstone's aesthetical visuals, photoshoots, and campaigns. Working closely with the owners and marketing team, she's someone you can count on to take an idea and bring it to life! Kendall directed the History of Herringstone's Homecoming Era series, Summer in the 70's photoshoot, and the newest RollingStones campaign. The passionate fashionista and creator will take us through her Herringstone's journey and what she loves the most about her job!
Fun Fact about Ken I have always said goofy things since I was a little person! Whether that be making up my own words or a saying. My mom used to call them “Kendallisms”
EIC: Why did you choose Creative Director as a career? …
EIC: What inspires you when you're planning and creating photoshoot designs?
KC: I have always had a creative side, which is why I pursued and earned a degree in Fashion Merchandising. After graduation, I worked at Anthropologie, where I got my feet wet with styling Instagram shoots for their company page. Working closely with the visual merchandiser paved the way for me to learn all the ends and outs of an aesthetically impactful shopping space. Over the next three years, I kept fine-tuning my creative skills. I learned a great deal being a part of URBN, and I am forever thankful for the mentors and resources they provided. When I interviewed for Herringstone’s, I had no idea what was about to unfold. Claire asked me to style an entire photoshoot during my first shift, which shifted my creative style into overdrive. I took the shoot one step further and brought my vision to life in the stores by mimicking the shoot through merchandising and displays. It was then I knew I was where I was meant to be. I fell in love, and I never turned back! Now I have so much freedom to express the company, clothing, and myself. I could not ask for anything better.
KC: My friends and coworkers are my biggest inspiration. Our team is so diverse in its style, and I channel them when creating a collection. So you will see a little bit of each of us throughout a collection: I’m very preppy, Haley Herrington is an edgy icon, and Cindy and Debbie is the definition of classy-inspired looks.
EIC: What do you love about being a Creative Director?
EIC: What is fashion for you, and who do you look up to?
KC: What I love the most are the people I work with and the ideas they bring to the table. From the top, Hanna and Claire push me every day to be the best version of myself. Sydney, our photographer, and I work closely to blend our ideas and find the best way to bring our vision to life. The models are gems and are always willing to try something new. The company as a whole has given me more than I could ever ask for. They are incredibly supportive and could not ask for a better creative team.
KC: Fashion, for me, is an expression of how you feel and embodies confidence. It changes daily for me. I want to walk out of the house feeling good about myself. But, realistically, there are days when I don’t feel my best, and it shows in my choice of clothing. Other days, I use fashion to boost my mood by selecting a great outfit that makes me feel great about myself. I have always looked up to my grandmother. She is very fashionable, and when she walks out of the door, she puts her best foot forward and kills the looks.
EIC: How do you stay updated with the trends in the fashion industry? KC: I spend A LOT of my free time on Pinterest and have boards on pretty much any subject you could think of. Fashion is constantly evolving, but the core is older pieces that's reinvented. I like to deep dive into more vintage-style collections and designs and find new ways to reinvigorate them.
EIC: What's your typical workday. KC: I never have a typical day, but it always starts with a coffee and checking my computer. So these two things are always with me.
I touch base with the stores in the morning on operations and visuals. Then I love planning photoshoots and HS ambassador content for the coming weeks and following up with a meeting with our fabulous marketing team on promotions and planning.
EIC: Define your style? KC: That is very difficult to answer. It is a beautiful combination of all my past lives. In middle school, I had the collar over the sweater and a bow in my hair. High school was simple dresses and hair always in a high pony. As a typical college student, my style was more laid back and effortless. When I worked at Anthropologie, it was a tailored style with statement pieces. As opposed to working at Free People, I embodied the beauty of basic pieces mixed with trendy. I have a little bit of it all, and it's irreplaceable. It is a true reflection of my past and influences.
EIC: Which current trends do you incorporate in your clothing selections from the fall collection? KC: Lots and lots of layering. I’m a believer in making one piece look different in 100 ways. So as I transition into fall, I pull pieces that you might already have in your closet to bring them back to life. Fashion moves fast, but your pieces don’t have to. Bringing life back to your wardrobe is a huge challenge for everyone. But for me, finding new ways to bring light back to the pieces you have loved for years by weaving into current trends is the best feeling.
EIC: If you had to choose, which is your favorite Homecoming collection? Why? KC: That is a hard one because I loved it all. But if I had to pinpoint one, it would be the Elizabethan Collection. The styles and colors are right up my alley. The light pastels are soft but also impactful. The setting drove the concept so well and was close to my heart. We used my grandmother’s wedding china for a classic feel, and then when HS model Brooklyn hopped on the table….the bit of edge did it for me.
Thanks for making my days brighter!
er sh A , Hi
Certified Demin Lover
Shop Kendall's Style
EIC: If you only buy one clothing item for the rest of your life, what would it be? KC: DENIM. I am such a sucker for denim. I have enough that you would never think I would need anymore. But denim can embody so much, from comfort to dressing it up.
Breezy Chic Long Sleeve Mini Dress
It has been reinvented many times and will never go out of style!
Calling Me Cozy Cowl Neck Sweater
Reset By Jane: Better Days Smocked Off-the-Shoulder Top
“It’s never work when you love what you do,” -My Great Grandmother
denim hacks?! Fun Fact: "Denim was traditionally colored blue with indigo dye to make blue jeans, although "jean" formerly denoted a different, lighter, cotton fabric."
NO BELT, NO PROBLEM
Take an old scarf and make it your newest jean accessory for a bold statement piece. Tie the scarf around the front belt loop to spruce up any boring jeans!
THE STRAIGHT-LEG COMEBACK
The jean that's making a comeback. You better watch out skinny-legged jeans because the straight and bootcut fit is here to stay! Dress it up or keep it casual with booties and add a belt for dimension to your hips for the perfect flare out!
PAIR DENIM WITH
From a lunch date in the park to a night out in the city, denim versatility is unmatched! Throw on a pair of heels or sneakers and run the world feeling comfortable and confident!
Jeans are like fries..you can't have just one!
Free People: Memphis Denim Shortall
From going out to your everyday look, shop our denim jacket collection!
Can’t Touch This Oversized Studded Denim Jacket
Get Styled by Regan
s u w o l Fol on
THE GILDED SERIES
About the Dress
Classic, medium-weight weaved tweed, with silver metallic threading throughout, shapes this classy dress that has a rounded neckline, half-length sleeves with padded shoulders, and a button-up, darted bodice.
Dare to Be
The Drew Lace-Up Combat Boots are the perfect addition to all your favorite street style looks!
to wear it
No matter what your goals are, get there comfortably with the Up and at 'Em Drawstring Jogger Pants!
Snuggle up and binge your favorite shows in the Weekend Chiller Knit Lounge Set!
Make a statement and up your style in the This Way Open Shoulder Cropped Sweater!
Perfect for a girls night out
Fall Color Palette >>
Ice Cream Date
Vs. Dinner Date
Prep Button-Up Ruched Mini Dress
Pretty Woman Leather Jacket
The peplum bodice with elasticized waistline has a functional dual snapbutton before ending at a mini hem.
Our Brand List:
AUGUST APPAREL BRUNETTE THE LABEL CHINESE LAUNDRY CROSBY FREE PEOPLE FRNCH HIDDEN DENIM JUICY COUTURE KARLIE KENDRA SCOTT KUT FROM THE KLOTH LACK OF COLOR LEVI'S LUCY PARIS LYSEE MATISSE MOODIE QUEEN OF SPARKLES RESET BY JANE SHOW ME YOUR MUMU SHU SHOP STEVE MADDEN VELVET HEART VINTAGE HAVANA Z SUPPLY
Don't worry, this isn't the end..
See you this Winter xoxo,
use code: FALLMAG21 For 10% off your next purchase; This offer excludes ALL homecoming apparel and accessories
Fun Fact: There were over five clothing racks full of HS Homecoming Apparel at the photoshoot.
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