SELECTED EUROPE 2017 VISUAL INSPIRATION FROM BILBAO
Copyright 2017 M. EVENTS & EXHIBITIONS
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Packaging, Media Branding, Tatoo art, Teaching, Product and Fashion Design. This approach covers both productions from consecrated artists and agencies such as DesignBridge, FOX Network Group, West 8, Elena Chernysova and Jaime Serra, and a selection of New Talents, which will be as well part of the award “Stone and Wood “during the Festival Selected in Azkuna Zentroa, Bilbao. “Selected Europe” is not a yearbook but a selection of artists and designers who form
Somehow, “Selected Europe” is a route
a European scenario as visual inspiration
that has been conceived, prepared and –at
referents. It is an invitation, that we have
the same time– left up to fate, chance,
been offering since the first day, to broaden
random. Then, “Selected Europe” is a
horizons; to explore what is going on in
search, an itinerary, a unique journey.
the world of design while trying to make a revision of referents. It is a transversal
We are interested on the discourse of
glance at all of the distinct disciplines of
design that places originality as a higher
design, and at the same time, a space
value above the equalising systematization
for the uncertainty, breeding ground for
–effective and advantageous– but clearly
inspiration, the ideal place for variety and
far away from any personal trace.
diversity of manifestos, standpoints and manners, from through every single artist
The book is a unique piece, an idea that
or designer erects his own imaginary.
has been reflected too on its cover: we have created 999 different covers, with
The main criterion used to select the
a mix of offset and letterpress’ systems,
participants of the book is the amount of
on special papers of different colours
inspiration that their works and philosophy
overpressed in silver inks (for the elegants)
can provide to the reader. Focusing our
and in gold (for the ones willing to attract
interest –through an intensive search and
the attention of the gods). Each copy is
an open call contest– on each and every
numered on a letterpress printer.
particular standpoint and on the way in which every artist understands and resolves
From Selected Europe, we hope that you
projects in his specific design discipline.
enjoy your journey.
With a transversal perspective, this edition
includes Graphic Design, Illustration,
FOX NE T WORKS GROUP SPAIN
PATRICIA RE YES
WES T 8
JAIME SERR A
HERNÁN ORDOÑE Z
ATELIER M ATS
J ULIA PELLE TIER
S ANTIAGO RES TREP O ARIA S
SC ADY TATOO
M AE ENGELGEER
INGRID PIC ANYOL
KRIS TINA VAR AKSINA
ANA P OPESCU
KSENIA DUBROVSK AYA
PHIL CLE AVER
VIRGINIA CHRIS TAKOS
BRONCE S TUDIO
IL-HO J UNG
ANGÉLIC A BARCO
R ACEC AR
S TUDIO BANANA
K A MIL L A SZUK - MUSICON
HEREDEROS DE ROWAN
M ADE IN GOOD
REBEK A ARCE
PRESS FUTUR A
SUS ANA BL A SCO
GUARRO C A S A S
OT Z ARRE TA
ART WORKS SELEC TED FROM EUROPE AN NE W TALENTS INCLUDES “COME LOOK AND VOTE”
ARTISTS SELECTED FROM EUROPE
Creativity, Brand Strategy, Design, Advertising, Promotion, Media Branding Madrid, Spain. www.foxtv.es www.nationalgeographic.es
FOX NETWORKS GROUP SPAIN We create brands and broadcasts, exciting
15 years in the first row of the Pay TV
stories that enable people to connect with
Spanish Market prove the constant
each other every day across an unparalleled
experimentation of our brands: Fox,
portfolio of media, products, and services.
Foxlife, National Geographic, Nat Geo
We combine global strength with local
Wild, and Viajar. A construction process
expertise to inspire and engage audiences
based on a solid visual proposal, a unique
across all platforms, making our brands
communication style, and the constant
more relevant and desired.
evolution of our positioning values.
With only 4 multitasking members, we
Achieving the ideas to grow and experiment
cover all the production and post-production
with different creative techniques has
phases, developing tailor-made creative
allowed us to win recognition with more
solutions for content-driven projects from
than 30 international awards (Promax, Clio,
the tv and entertainment industry.
New York Festival…)
NATIONAL GEOGRAPHIC CHANNEL TURNS 15 An ideal moment to enhance the value of the brand and all the principles that National Geographic represents. In this case, an ID campaign through an imaginary journey full of details, designed to inspire and describe our raison d’être: exploration, science, knowledge, adventure, and storytelling to further the world. In collaboration with the bask designer Joseba Elorza, we did a collage of effort and hope that keeps the spirit of National Geographic alive. Campaign awarded with: 2 Bronze medals New York Festivals World’s Best TV & Films 2017. 1 Gold medal Promax BDA Global Excellence Promotion 2017. 1 Bronze medal Promax BDA Global Excellence Promotion 2017.
Make up art Barcelona, Spain. www.patriciareyesmakeup.com
PATRICIA REYES The pursuit of beauty as a constant of
This constant search is what has lead her
internal motivation. Patricia Reyes is a
to evolve and open up to new goals and
makeup artist and hairdresser with a long
to experiment with new techniques, tools
career path. Since the beginning in 1988
and materials bringing her closer to the
of her training as a hairdresser, and a little
world of art, performance, special effects
later also as a self-taught makeup artist,
and the development of personal projects
Patricia has developed naturally in the field
combined with photography, in order to
of fashion and film industry indistinctly,
â€œexplore the limits of conventional beauty
being several times nominated and
makeup and through my work create
awarded in different film festivals.
images of aesthetic and visual impact that
She has worked with directors such as
inspire people, that is my goal.â€?
Bigas Luna or Isabel Coixet among others, with the aim of project-to-project creation and help to create beauty and originality through each of the makeup and the characters she has designed.
Personal project 2017
The photographs published in this book are part of a series of five different make-ups inspired by the repetition of patterns and figures that are constantly found in nature. The makeup has been made using different tools, brushes, sponges, vinyl insoles and airbrush. Black makeup on the model and color photography shot on black background also create a visual effect in which the silhouette of the model is outlined only by white circles. Photo shoot: Fernando GĂłmez Rosal www.fernando-gomez.com Make up assistant: Rosa Matilla Model: Alba GuillĂŠn 2017
Independent Brand Design Agency London, UK. Amsterdam, Netherlands. New York, USA. Singapore. www.designbridge.com
DESIGN BRIDGE We design for brands. We combine a healthy
Most great ideas rely on a healthy dose of
dose of intuition with intelligence to bring
intuition to see them through. Intuition. It’s
brands to life through great ideas that
a word we like and many people feel afraid
reach out and connect with people.
of. Why? Because it’s something that can’t be easily quantified or measured. That isn’t
Our creative philosophy is about digging
the case here.
deeper to discover what makes a brand unique. We aim to express this through
Our inspiration are those who champion
beautiful craftsmanship to create solutions
craft, originality and storytelling. We dig
which are a breakthrough in the category,
deep. We combine intelligence, intuition
engaging, simple, bold, enduring and
and cultural references to find, capture
and dramatise the powerful personality and truths in a brand. The ones that can
There are plenty of clichés about ‘Eureka!’
inspire, engage and emotionally connect
moments experienced in the bath (or on
with people. We aspire to do this in an
the bus). But we do think there’s some
unpredictable way but with rigour and
truth in the suggestion that the best ideas
inspiration. As a team, we explore cultural
often appear when your mind is at its
connections, we go out; eat the brand,
most relaxed. It’s why we’ve worked so
drink the brand, socialise with the brand.
hard to cultivate such a unique working
We live the brand. We challenge ourselves
environment. One that encourages curiosity,
to find insightful ways to really get under
imagination and open-mindedness.
the skin. We are looking for magic, that
Whatever the project, we always try to
creative spark, the things that make a brand
find as many ways as possible to help the
different and the things that will inspire and
people working on it to escape: from the
focus us on killer creative routes.
screen and the obvious Google search. Because, while research into a brand may be vital, we think it’s important to find a way to experience it, in order to discover its emotional connection with people. _ 16
HELLMANN’S Hellmann’s was founded over 100 years ago when Richard Hellmann opened his first deli in New York. Sadly, through years of design iterations, the layers of heritage had been watered down to a point where the brand had lost its true identity. Our challenge was to give Hellmann’s a fresh look; one that was true to its roots and values. It was in the original deli that Richard tied a blue ribbon around his best mayonnaise, and this was what sparked our creative idea, ‘born in the deli’. We took inspiration from historical packaging and the original delicatessen, with its deli tickets, food crates and wrapping materials. Beautifully imperfect detailing captures the warm, welcoming realness of the deli and the pleasure that comes from enjoying good food. Our label echoes the shape of a counter service ticket torn from a paper reel, and features a texture inspired by the wrapping material used for freshly made deli sandwiches. The new handcrafted typeface is a nod to the in-line lettering seen on Richard’s original deli store windows. Refining the synthetic colours of old, our new palette is far more natural; the synthetic yellow has been replaced with Hellmann’s Ochre, and the bright blue is now Hellmann’s Blue, inspired by the colour of the Blue Ribbon. The new Hellmann’s identity and packaging reflects the authenticity, quality and humble roots of the brand. It’s a result that changes perceptions, helping move Hellmann’s from a mayonnaise range to a condiments and dressings brand. Client: Hellmann´s 2017
FORTNUM & MASON PICCADILLY BISCUITS Among Fortnum’s many products you will find a delectable array of classic English ‘Piccadilly biscuits’, made to the company’s very own, special recipes. Our task was to update the previous tins, which featured the Fortnum’s clock, and create unique packaging for this collection that was both eye-catching and gift worthy. Biscuits are the perfect partner to a cup of tea - a pairing which got us thinking about the beautifully decorated china tea sets of the Regency period, from which the store originates. With the start of an idea, we scoured F&M’s archives to find ceramics from the brand’s past. Combining vintage patterns with architectural details from around the store, and re-interpreting some of the distinctive ceramic design elements we came across, we created a bespoke, ownable plate design.
To add pace and interest on shelf, each tin in the range features a different section of the plate in varying scales, bright colours, and F&M’s signature eau de nil. Offset watercolour patterns and sweeping colours give the whimsical design a worn, imperfect feel, as if handpainted. With meticulous detailing, we ensured that each illustrated section of the plate flows around the entire tin to form one seamlessly connected pattern. The striking result is unique to Fortnum’s, referencing the Georgian era of the store but with a modern twist. Client: Fortnum & Mason 2017
DB 30TH ANNIVERSARY PRINT To mark Design Bridge’s 30th anniversary we decided to update the limited edition family tree print created to celebrate the company’s 20th anniversary. We used the annual growth rings of a tree as a way to represent the company’s 30 year history; a symbolic idea that is instantly understood. Delicate and beautiful, our typographic tree rings reveal a deeper meaning beyond what looks, at first glance, to be a simple linear formation. Made up of more than 1,300 names with the founders at its heart, the 30 tree rings represent each year of Design Bridge’s history. With meticulous detailing, and typsetting in collaboration with experts Counterpress, our illustration emulates the irregular rings found within a real tree trunk. We chose to highlight every tenth ring in a different metallic copper tone, signifying the changing decades of the business. It’s a keepsake for every member of the team that celebrates the success of one of the few remaining independent design agencies of our size. 2017
Urban Design and Landscape Architecture Rotterdam, The Netherlands. Brussels, Belgium. New York, USA. www.west8.com
WEST 8 West 8 is an award-winning international
Second, we are part of a landscape tradition
office for urban design and landscape
that confers identity and, therefore,
architecture, founded in 1987 with offices
understand the need for creating symbols
in Rotterdam, New York and Belgium.
in the production of landscape. This method
Over the last three decades West 8 has
envisions a new nature, a ‘second nature’
established itself as a leading practice
of constructed landscapes that respond to
with an international team of 70 architects,
pragmatic demands (water management,
urban designers, landscape architects
population growth, traffic congestion) and
and industrial engineers. With a multi-
also reinforce the culture to which they
disciplinary approach to complex design
belong (identity, symbols, expression).
issues, West 8 has extensive experience in large-scale urban master planning and
In a departure from the old demolish and
design, landscape interventions, waterfront
install engineering methodology, or the
projects, parks, squares and gardens. We
current preserve and protect model, we
also develop concepts and visions for large-
are adding and expressing new natures.
scale planning issues that address global
The real future in today’s debate about
warming, urbanization and infrastructure.
sustainability lies not in a political or philosophical dialogue about what we
West 8 approaches the production of nature
are protecting or how we are going to
in two different - but characteristically
‘sustain’ it, but rather how to actively
Dutch - ways. First, we take a classic civil
create new ecologies. Creating land and
engineering approach for creating landscape
then painting it: in many ways, this is the
- a logic based on utility and necessity.
soul of Dutch culture.
NEW HOLLAND The goal of the New Holland project is not only to restore this architectural landmark but to reinvent its role in the city. West 8’s master plan and design guidelines create accessible open spaces that support new program and showcase the island’s architectural and historical complexes to transform the site into a multi-functional public district that welcomes the citizens of Saint Petersburg and acts as a public draw car for intellectual and creative forces from all over the world. This playground is awarded “VII Russian National Award for Landscape Architecture Golden Certificate in category” Best Realised Object of Environmental Design in 2016. Images by Leonid Leontev Client: New Holland Development 2014 - ongoing
Image courtesy Vrienden van Mรกximapark
Image by Jeroen Musch
Image courtesy Vrienden van Mรกximapark
Image by Your Captain Luchtfotografie
PARK PERGOLA MÁXIMAPARK The Park pergola in the Leidsche Rijn Park is the place where nature and culture come together. This botanical and ecological pergola offers the park visitors esthetic delight in a cultural-historical context and provides a greater diversity in flora and fauna. The pergola is proposed to be 3,5 km long and 6m high and surrounds in an open and transparent way the green courtyard of the Máximapark, called “The Binnenhof”, a secluded, natural area. images by West 8 Client: Project Bureau Leidsche Rijn 2009 - 2013
ROTTERDAM CENTRAL STATION With the advent of both the HST and RandstadRail, the number of daily travelers at Rotterdam Centraal is expected to increase to almost 325,000 per day by 2025. The design team created a station that can accommodate and evolve with this volume; it is not only larger, brighter and more orderly than the old station, but also has an international feel. The new station beautifully complements both the efficiency of the Hispeed stop and the City of Rotterdam’s bold ambitions for urban development and renewal. Rotterdam Central Station is by Team CS (a cooperation between Benthem Crouwel Architects, MVSA Meyer en Van Schooten Architecten, West 8). Image: Jannes Linders and Jeroen Musch Client: Prorail / Gemeente Rotterdam. 2004 - 2013
PEDESTRIAN BRIDGE WENDUINE The Pedestrian Bridge at Wenduine provides a safe traverse over a busy provincial motorway and double tramlines. Literally forming a bridge between the polder and the dunes “Het Wrakhout” (The Wreckage) bridge and connects the local campsite to the beach. Images: Jereon Musch and West 8. Client: Maritieme Dienstverlening en Kust (MDK). 2006 - 2014
Art, Journalism Barcelona, Spain. www.jaimeserra-archivos.blogspot.com.es
JAIME SERRA “The media only talk about generalitsation:
At the same time he has developed a
what most people say, what most people
great activity of dissemination through the
do, what most people think. There is no
media that, using- also- data and computer
such a thing as “most people”.
graphics as visualization tools, portraits
We have to understang the thing for what
a particular subject facing the ordinary
a specific individual does infront of a
topics and issues about family, sexuality,
specific situation, at a specific given time.”
addictions and physical living space.
(William S. Burroughs).
This is how Serra undermines the standard use and sense of the data, applying them
This quote is from the writer who has
to “what does a particular person do in
overthrown the most the sense and the
front of a particular situation in a particular
use of the written word. It exemplifies,
moment”. A single person. All of us.
at least in somehow, Jaime Sierra’s work
(From the only conceivable objectivity: the
path on the last twenty five years. He has
subjectivity: “A general truth through a
worked on some of the most prestigious
particular lie” Fernando Pessoa).
mass media in Europe and Latin America, either as an assessor or as director, where he has been able to analyse and study the way in which all kinds of data related to this collective called “the majority” are represented; from the old fashioned and plain statistics to the most recent visualizations resulting from Big Data: ‘the majority of people’. Everyone. None. (From the assumed objectivity: a general lie through a particular truth).
Buenos Aires ARGENTINA 0
VISIBLE CITIES. EXPERIENTIAL ATLAS FROM LATIN AMERICA Eighteen silk-screen prints on paper Diverse dimensions
La Habana CUBA
16 pages report of the book “Ciudades Visibles” (also translated in English) and mural on the exposition with the same name presented on the encounter Habitat III of the United Nations. We asked to eighteen residents of great capitals or cities from Latin America
to trace “their own” city on a map, how long have they lived there and to choose a colour that represents the city to them. In the same way, they were asked to evaluate their regard towards the city on a scale from 0 (none) to 6 (unconditional). All of the maps are on the same scale.
Client: City of Quito, Fundación Nuevo Periodismo Iberoamericano 2016
GIVE WISH TO YOUR TIME; GIVE TIME TO YOUR WISH With the purpose of creating an image on which every single graduated student could see himself depicted, I analysed the use of time from particular student since his freshman year to his last exam. Likewise, we asked him to imagine how he would wish to spend his time, ignoring even the most basic human needs as eating or sleeping. Both exercises: use and wish, are represented on the clockâ€™s print using different colours, whose space reflects the amount of time dedicated to each activity. Client: Universitat Oberta de Catalunya. Gift for the ceremony of graduation. 2016/2017
Two pieces of 30 x 21 cm each one Felt-tip pen on paper 2017
Représentation graphique des liens au sein de mon noyau familial du lunedi 19 au samedi 24 octobre 2015
lundi 19 de octobre
+ fils cadet
Interactions L’épaisseur du trait varie en fonction de leur nombre
fils aîné Tamaño del círculo. Varia según la importancia que le otorgaba en ese día a cada persona
jeudi 22 octobre
Un diagrama familiar
Diariamente y durante el trimestre que abarca marzo, abril y mayo de los años 2011 al 2014 realicé un diagrama de dispersión cualificando las relaciones con las personas que forman el núcleo de mi familia: mardi 20 octobre mercredi 21 octobre mi esposa, mis dos hijos y mi madre. Diariamente y duranteabarcan el trimestre que abarca marzo, abril cambios: y mayo deel Los años registrados un periodo de importantes los años 2011 al 2014 realicé un la diagrama de dispersión cualificando nacimiento de uno de mis hijos, emancipación del otro, una grave las relaciones con las personas que forman el núcleo de mi enfermedad padecida por mi madre y una importante crisisfamilia: de mi esposa, mis dos hijos y mi madre. pareja. Los años registrados abarcan un periodo de importantes cambios: el nacimiento de uno de mis hijos, la emancipación del otro, una grave enfermedad padecida por mi madre y una importante crisis de Hijo menor pareja. Lucas Hijo con Francisca De la concepción a los tres años, edad en la que Hijo menor empieza a acudir diariamente a un Lucas centro educacional. Hijo con Francisca De la concepción a los tres años, edad en la que Hijo mayor empieza a acudir diariamente a un Benet centro educacional. Hijo con una pareja anterior De losmayor 16 a los 19 años Hijo El periodo registrado abarca desde la adolescencia, Benet época enuna la que compartimos Hijo con pareja anterior la vivienda tres días a la emancipación. Desemana, los 16 ahasta los 19su años El periodo registrado abarca desde la adolescencia, Pareja época en la que compartimos la vivienda tres días a Francisca la semana, hasta su emancipación. De los 45 a los 48 años vendredi 23 octobre samedi 24 octobre Pareja Parejadesde los treinta y cuatro años El diagrama refleja la madurez de la relación, varios Francisca intentos deaños fecundación in vitro, el duelo De los 45fallidos a los 48 por la incapacidad de procrear, inesperado Pareja desde los treinta y cuatroelaños embarazo natural, y losdeprimeros años El diagrama refleja el la parto madurez la relación, varios como madre. intentos fallidos de fecundación in vitro, el duelo por la incapacidad de procrear, el inesperado embarazo natural, el parto y los primeros años Madre como madre. Salomé De los 77 a los 80 años Madre Los cuatro diagramas recogen desde los primeros Salomé de alzheimer al diagnostico médico, el síntomas De los 77 los residencia 80 años de ancianos y el proceso ingreso enauna Loselcuatro diagramas recogen desde los primeros en que paulatinamente deja de reconocerme síntomas como hijo.de alzheimer al diagnostico médico, el ingreso en una residencia de ancianos y el proceso en el que paulatinamente deja de reconocerme como hijo. El diámetro varía según la importancia que le concedía a cada persona en el día representado, independientemente de la la importancia interrelación. El diámetro varía según que
Un diagrama familiar
le concedía a cada persona en el día representado, independientemente de la interrelación. INTERRELACIÓN
El grosor de las líneas dibuja el volumen del tiempo compartido, Interrelationship. desde un mensaje de ‘whatsapp’ a un día entero en compañía. INTERRELACIÓN
The thickness of each line represents the amount of time
El grosor de las líneas dibuja eltelefónica, volumen tiempo compartido, spend with theConversación person, from a simpledel whatsapp message ‘whastapp’ o email to a desde mensaje de ‘whatsapp’ a un día entero en compañía. wholeun day together. Varios contactos virtuales o un breve encuentro real Conversación telefónica, ‘whastapp’ o email Phone call, whatsapp or email.
Un almuerzo o cena
A Varios few visual contacts or meeting by encuentro chance. real contactos virtuales o un breve Medioordía Lunch dinner (together) Un almuerzo o cena Un día
Medio día day. Half of the Unwhole día The day.
Relación emocional Relación emocional
A FAMILY’S DIAGRAM Daily, during the second semester, which means between March to May, of every year since 2011 until 2014 I drawn a dispersion diagram evaluating my relationships with my closest family members: my wife, my two sons and my mother. The years registered were a period of important changes: of my second´s son birth, my oldest emancipation, my mother’s illness and an important couple crisis. 2015
The diameter of the circles varies according to the daily relevance of each particular person for me, regardless of the interrelationship.
Yo (media) Yo (media)
Relación intelectual Relación intelectual
Youngest son Lucas Franciscaâ€™ son From his conception until he is 3 years old, and starts attending daily to a kindergarden.
Eldest son Benet Son from a previous partner From 16 to 19 years old This period goes from his adolescence, a period when he lived with us three days per week, until his emancipation.
Partner Francisca From 45 to 48 years old My couple since I was 34. The diagram portraits the maturity of our relationship; at first the grief for not being capable to conceive, an unexpected natural pregnancy, the labour and Franciscaâ€™s first years as a mother.
SalomĂŠ From 77 to 80 years old The four diagrams gather since her first Alzheimer symptoms to the medical diagnosis, her entry on a residence for the elderly and the process where she gradually stops recognising me as her son.
Documentary photography Moscow, Russia. www.elena-chernyshova.com @elena.chernyshova.photography
ELENA CHERNYSHOVA Elena Chernyshova is a Russian documentary
Her work aims to visualize the impact of
photographer, based in France. She was
human activity, ways of adaptation, and
born in 1981 in Moscow, USSR. Photography
diversity of lifestyles.
for her is a way of investigating the daily
Elenaâ€™s work has been published in
life of different groups and communities in
National Geographic, Geo, Stern, 6 Mois,
the context of environmental, political, and
Le Figaro, Le Monde, Neon, Internazionale,
Days Japan, Courier International, Le Temps, Sunday Times and others.
DAYS OF NIGHT NIGHTS OF DAY The daily life of the city Norilsk in the North of the polar circle. The documentary was supported by the LagardĂ¨re foundation grant for photography. Norilsk, in northern Russia, is (after Murmansk) the second-largest city within the Arctic Circle, with a population of over 177,000 inhabitants.It is also one of the ten most polluted cities in the world. 2 million tones of gas are emitted every year, 100 000 ha of tundra in the radius of 30 km are dead, and the life expectancy in that region is 10 years lower than in other regions of Russia. Rich metals and mineral deposits make the region a primary global source of such commodities as nickel, cobalt, platinum and palladium, and Norilsk maintains the biggest metallurgical and mining complex in the world. Norilsk endures an extremely harsh climate, with temperatures dropping below -50Â°C in the winter, and rising until the high 20s or 30s in the brief summer months. The city is covered in snow for 250-270 days a year, has frequent violent snowstorms and experiences the polar night from November to midJanuary, when the sun does not rise above the horizon. Personal project 2012-2013
Graphic Design, Teaching Buenos Aires, Argentina. Hondarribia, Spain. www.hernan.tv
I consider design as a projective and
easier to understand and apply those
cultural discipline that is inseparable from
elements into multimedia.
its context, a plan that includes matters
The main focus of the course is Graphic
such as strategy and technique combined
Design bearing in mind conceptual, aesthetic
with emotional aspects expressed in art
and functional aspects, balancing all three in
and experimentation. It is not an isolated
order to see it as the visual solution achieved
profession, but a multidisciplinary and
after a process of analysing, understanding
and organising information.
Regarding the teaching aspect, the aim of
The Master is divided into three modules:
my task has always been to create a space
Visual Arts, Information Design and Media
to analyze communication and information
Branding, focused in two major aspects:
in terms of design. Thinking about the future
Contents: Students build on their skills to
of Graphic Design, I came to the conclusion
conduct research with the aim of gathering,
that information is everywhere, in every
analysing and organising data in order to
single field and discipline, and that it needs
create specific contents for a piece of
to be processed and represented in a
communication or device.
way that guarantees both visual efficiency
Data Visualisation: Exploring layout
and attractiveness, and at the same time
architecture in order to provide visual
provides identity. This makes graphic
solutions for content, which is further
information design an essential tool.
enhanced by a good grasp of resources.
A few years ago I planned a design course
Students focus their efforts on developing
that aimed to work deeply on Information
layouts that are capable of communicating
Design applied in Media Branding projects
large amounts of data, visual impact,
as the main challenge for graphic designers:
non-sequential readings, directing the
the current MASTER IN INFORMATION
readers’ attention and simplifying their
GRAPHIC DESIGN AND MEDIA BRANDING
reading priorities. The final project is where
at IED Barcelona. The purpose of this course
everything the student has learnt is called
is to teach the students how to design visual
into play, working with media entertainment
communication layouts that make content
brands of Turner Broadcasting System.
PLAN B A platform created to promote independent cinema. Didactic informationâ€™s branding. Plan B is a didactic and informative campaign about everything that is on the backstage of an independent film, that has the aim of promoting the specialized TV channel I.Sat, that aims to spread the consume of this kind of movies. With the combination of an infographic work with new technologies an interactive exposition, where the attenders will be able to play with the pieces is obtained, so the viewer will be able to become a part of the game instead of being just a passive spectator, by taking part of the game that is showed. The exposition will also be available through a digital platform, which will become a space for the interaction of the users. The aim is to create a community of people interested in independent cinema, were they can share and discover independent works and directors and, at the same time, debate and discuss their opinions and curiosity about anything related with this world. Student: Carla ElĂas Torres 2017
CHILLAX Behind the movies there is a universe of elements and different processes, from creation to projection: what is formal and what has to do with emotions. It seems that nowadays we are forgetting this part since many movies are offered without knowing who needs them and why. Hence the aim of this investigation, that studies feelings, emotions and needs. ÂżWhy do we watch movies? Chillax wants to offer a new approach to film-watching, oriented to the emotions and experiences from the audience to provoke a closer relationship and a personal identification with TNT. A new atmosphere that is attractive to its followers, without leaving behind its essence and position. To watch a movie is some kind of ritual that implies thousands of both physical and emotional decisions, a ritual to scape and share. We make decisions and choose according to our current mood: Chillax translates it in â€œThe perfect movie: 24 memories per secondâ€?. The main concept is made of different situations that look for experiences of comfortability and relax, physical comfort, emotional connection, sense of humor, memories or scars (that come from our experiences) connecting the viewer with the world of the cinema. During and after the movie we, as spectators, face a few processes of analysis, learning, scape from routine, revive memories about people, places and feeling related with other movies or personal moments, making this way the movie itself something transcendent and organic, something that is emotional. All of this is what the Chillax ritual represents. Chillax applies facial recognition technology
and pulse measuring to interpret the reactions from the viewer. It reacts at data interpretation and facial mapping, detecting emotions. It is a mass, a being that is able to react or change according to the state of mind of the person that is in front of it. This shape has a large amount of graphic representations to accomplish its diverse aims. Its transformation is the identity, the key point of the project since everything is reflected on its chromatic and morphologic changes. To make animation possible, I created a movement mesh that contained the points where the transformation takes place. That is, I created a map of the mass as if it was a human face. I split the audience into two main groups: the Learned and the Pop Corned. The Learned are the ones that know about the seventh art, they know about directors, actors, scenarios, framing. The Pop Corned are the ones that watch movies only for pleasure, to entertain themselves in their free time. Both groups share some feelings: for all of them watching a movie is a ritual full of choices that each one of them lives in their own way. Chillax, 24 memories per second/ The perfect movie. A translator that understands your own way of living every important moment of your life, creating a data base about your day to day with the aim to suggest the perfect movie for everyone in every particular moment. Student: Maricruz Rojas Felix 2017
NEXT Is a contribution to the community of series-lovers. The projects aims to communicate first-hand with seriesâ€™ fans and to create a bond with TNT Series and among them through an open platform composed of an app that informs, organizes and enables them to interact with other fans; a website that has an on-line shop where the user can make and sell its designs and a fan tour in different cities and about different series. The aim is to understand the series as a new life-style, to spread the brand and enable it to have a stronger market. Student: Cristina Nosti 2017
Product Design Eindhoven, The Netherlands. www.ateliermats.nl
ATELIER MATS Mats Horbach of Atelier Mats is fascinated
Whether hidden behind black glossy design
by the invisible elements around us. His
or invisible in the air, technology is all around
interest lies in visualizing the invisible and in
us. At the same time it is more and more
unravelling abstract themes.
out of sight, but technology itself perceives us better than ever before. With his projects
Horbach began at Eindhoven University
Mats aims to convey this fascination to other
of Technology, but left after his first year
people by showing them the beauty of the
in order to study at the Design Academy
everyday technology that is all around us.
Eindhoven, where he graduated in 2012 with
His work consists of installations and objects
honours. His varied educational background
that interact with the user.
is reflected in his work, he creates narrative
Mats Horbach believes that information
projects coloured by an informative slant in
is better obtained when someone can
his design studio in Eindhoven.Â
experience it instead of only reading about it. An experience puts the user inside the context and makes it easier to relate to the information and to let people question it. Visual and tactile information is critical when you want to reach many people. Therefore Matsâ€™ works covers both the 3D and 2D fields with clear graphic design language inspired by the graphic language in physics and electronics.
ODE TO NOTHING The project ‘Ode to Nothing’ contains the nothing machines that catch signals from the air and convert them into a current to produce sound. The project started with Mats’ fascination of all the invisible networks that are all around and make sure that all our devices work. Based on the crystal radio, the nothing machines receive radio waves and use these waves as a power source. The installation shows the almost magical powers of the networks and the energy of the signals that are all around us. Photos: Kristof Vrancken Personal project 2013
Textile Design, Silkscreen Printing, Drawing, Teaching Head of the International Illustrated Book Festival of Barcelona “Como Pedro por mi casa” Paris, France. Barcelona, Spain. www.juliapelletier.com • www.comopedropormicasa.org
JULIA PELLETIER Julia has always loved light, colors, small
for adults, a carefully curated selection of
things, and trees. She observes and feels,
works that exhibit a lack of prejudice in
looks for beautiful and rich partnerships and
using drawing, painting or illustration in
aims to share any of her knowledge.
order to narrate a story.
In 2000, she left London after graduating with a BA in textile design from Central Saint
At the moment, as head of this project, she
Martins College where she specialised in
has been developing more exhibitions and
silk screen printing. She then decided to
pops-ups, in order to spread the knowledge
established herself in Barcelona, where she
and value of illustrated and art books in
found everything she could possibly love.
museums, libraries and cultural centers, to all. The inquisitiveness to discover different,
Since then, as a freelancer, she has
distant or unusual ways of explaining reality
moved from one practice to another.
and the desire to celebrate them together.
Multidisciplinary, she draws, prints onto paper and textiles, and makes books. She
Since 2004, she has been teaching
also organises artistic programmes in the
in Spanish at the Fashion School, IED
form of workshops for children, teenagers
Barcelona, teaching in English there from
and adults which she creates for museums,
2007 and in 2012 was promoted to BA Hons
bookshops and private organisations
Course Module Leader, where she is still
very involved and delighted to work with her wonderful students.
In 2006 she created the International
Illustrated Book Festival “Como Pedro
Julia is a passionated person who tries to
por mi casa”, an event dedicated entirely
transmit her enthusiasm to others, and
to artist illustrated and auto-edited books
enjoys every moment of her work.
1 NATURAL OBJECT OF INSPIRATION Photo: fotografia©sylviagusan 2 FROM SCREEN TO PAPER Silk Screen Printing Workshop created by Julia Pelletier. Detail of a silk screen printed paper. 3 JULIA’S SCREEN Detail 4 FROM SCREEN TO PAPER Detail of a woven silk screen printed paper. Result. Client: Dhub 2016
PANORAMIC PAPERS, A WINTER TRIP THROUGH THE LANDSCAPES OF THE MUSEUM Workshop by Julia Pelletier Photos: fotografiaÂ©sylviagusan Client: MNAC 2017
Graphic Design Utrecht, The Netherlands. www.autobahn.studio
AUTOBAHN Autobahn is an award-winning creative agency, internationally known for its typographic and research-based approach that connects on a human level. We use design as a creative strategic tool to develop and evolve businesses. Every day, we are fully committed to create playful, intelligent and imaginative ideas with our clients. Regardless the size, nature or platform of the project.
RHINOCEROS by Daan Paans & Autobahn Time: In his photographic projects, Daan Paans (1985, NL), investigates the concept of time. He is interested in the way time -past, present and futureshapes our interpretation of the world. Paans applies his artistic research to his topics by connecting several multi layered case studies to it. These cases reveal questions on the topic from different perspectives and time frames, using the three stages of past -presentfuture as a guideline. In this latest project Rhinoceros he states one main question: How do the ever more tangible representations of the past and future become part of our contemporary reality? He uses three case studies: the representation of the prehistory in the nineteenth century, bringing flashes of history alife in the present, and the representation of the future in science fiction. Ultimately, the project sets the basis on which we base our collective perception of past and future.
Alphabet: The history of our alphabet is one of creating, copying, reducing and altering in order to create a communication system. What started as a drawing of an Ox head in Syria/Iraq around 3000 B.C., we now recognize as a capital letter A. And most of our modern letters find its origin in representations of images. E: a lattice window S: a tooth C: a boomerang R: a human head In collaboration with Daan Paans we designed a typographic header for this exhibition. We used layers of transparent sheets to represent the change of our alphabet throughout time. Past and present of written communication methods come together in one image. Forming a Rรถntgenphoto of the core of our written communication. Object specifications: Wood, glass, print on transparent sheets, 103 x 39 cm.
Graphic Design Bogotá, Colombia. Barcelona, Spain. www.behance.net/the21night
SANTIAGO RESTREPO ARIAS My name is Santiago Restrepo Arias.
I really love to carry an aesthetic and
I am the kind of person that likes to show
creative sense in everything I do.
you new music, play a good song on guitar
I find joy in the dialogue that takes place
and see your reaction, or just draw you to
between inspiration and outcome.
get a quick smile on you.
The process of choosing a path that leads
I am also the kind of guy who enjoys
to nowhere, or just to the next step.
drawing, and cherish the sturdy beauty of
The endless cycle of reaching creativity
every line I draw. Have fun with animals,
and inspiration makes me both excited
comment on a recently viewed film and
and frightened. Because you know,
struggle with the challenges of designing
creativity and inspiration love to play hide
and seek very well... and that’s what I live
My work is a reflection of who knows
for, to create and nothing more, cause like
what! The time I spend wandering in my
Sheriham Gamal said, “If you see beauty
mind, the inspiration that came from a
in something, do not wait for others to
trivial moment, or perhaps the judgment of
a client (always welcome!).
Canódromo Terrace Palace Torre Cervantes Terrace Palace
BONET Is a tribute to the Catalan architect Antonio Bonet. Six fragments that gather and modernize his legacy. Six fragments that project the kaleidoscope of Catalan rationalism A colorful tribute to the splendour of his work. Author of a vast work, which tweaks with his genius the geography of Spain and Latin America, which remains a great unknown. It is also the recovery of the dialogue between architecture and light. Between stone and soul. Personal project 2017
Tattoo Art Kiev, Ukraine. Barcelona, Spain. www.instagram.com/scadytattoo • www.facebook.com/scadytattoo
I don’t make tattoos, I make designs
the feeling of holding hands with a child
for the body. The body is a canvas, it’s a
hugging and kissing him. I take this feeling
place for art and not for stickers. The ink
and express it through ink on the skin.
that lives on the skin plays with every
I feel I’m on the same level with my
movement of every muscle.
customers, nobody will ask me for
The tattoo and the body have to be in
tattoos with knights in horses demons
harmony. The lines should accentuate
or biomecanical tattoos. The people who
and complement the body by giving it
come to me are ones who have opened
expression. You have to remember that the
themselves to the world let themselves
body is not static and you should use its
feel free have filled themselves with
movement to give life to the tattoo. Look at
beauty and light, people who have found
it as a whole and not one part that you are
their on way through life. We give each
tattooing. Holistic perception is the most
other a piece of our experiences and create
important thing. That is what I try to do, I
something together on the same level.
want to combine the feeling of the person
It’s the only way to cooperate and work
and their body as a whole and catch it and
together, with openness and trust. I’ve
imprint it with my design. When we are
been tattooing for more than ten years;
discussing a concept with a customer I
it’s a long time in this profession but I
look inside of me for the same feeling that
still have a long way to go. My wish is
they are expressing to me. If the project is
not to lose my inspiration and interest in
the sea, I try to remember the color of the
what I do, and I believe that continuous
ocean, the smell of the salt, and the feeling
development and self interests are
of the sun on my skin. I try to capture the
important, always being curious about the
way that water crashes on the beach and
world and openness to feel and experience
incorporate all things associated together. If
more. Of course most of all it is the love
the project is about a family I try to imagine
and trust of my customers.
Textile Design Amsterdam, Netherlands. www.mae-engelgeer.nl
MAE ENGELGEER Dutch designer Mae Engelgeer attended the Amsterdam Fashion Instituut where she specialized in textile design, graduating in 2004. Later she was accepted to the prestigious Master Course in Applied Arts at the Sandberg Instituut and developed her first collection of textiles at TextielLab. In 2014 Engelgeer opened her own studio in Amsterdam, working on product design and development, installations, and international collaborations. Mae Engelgeerâ€™s work is characterized by a typical use of colour, geometric shapes and linear elements which is unmistakably hers. An eye for detail and sense of composition are important in her designs when it comes to introducing balance throughout a design. Her style has an open character that could be described as minimalistic with a playful twist. She cleverly combines craft, new technology and materials into beautiful textiles that enrich any home, without losing ground on refinement or quality.
BLISS COLLECTION Inspiration for this project came from a sample that Mae Engelgeer created, shaping round curves and trying to create a 3D effect. After a period of using straight graphic lines, and feeling almost captured by it, she felt the need to use bold shapes again. Keeping the playfulness of the Memphis movement in mind and experimenting with shape and color was the start of the BLISS collection. Mixing elements like pattern and form with different production techniques giving life to the rugs. Using high quality materials like Himalayan wool with pure silk makes some parts literally glow. She refers to it as â€œjewelleryâ€? for your space. 2017
MONO COLLECTION The new Mono collection is inspired by vintage kimonoâ€™s found during travels in Japan. Intrigued by the securely chosen colors, patterns and detailing seen on several fabrics and surroundings. The aesthetic of the woven fabrics in the mono collection are an ode to Japanese craftsmanship, translated into blankets, cushions and tea towels. The colors used for this collection are vivid peach and blush, beige, hues of a grey, lila and anthracite, accompanied by black and white. The collection consists out of 4 woven blankets with a signature dash, 2 tea towels with a lurex seam and 3 cushions with colors referring to metal. All pieces are developed and woven at the TextileLab in The Netherlands, using high quality yarns like mohair and merino wool. Images by Lonneke van der Palen Model Jeanne Cremers @touchemodels Hair and make-up by Kimm Bakkers for Ellis Faas Cosmetics & Kevin Mruphy@ angelique Hoorn Management 2017
Art Direction, Graphic Design Barcelona, Spain. www.ingridpicanyol.com
INGRID PICANYOL Ingrid Picanyol is a non-conformist through
Each project is meticulously researched,
and through, a creative of conviction whose
every avenue explored, with a bespoke
minimalist projects show impressive
visual language being the end result.
intellectual integrity. A one-time punk
For her, graphic design is a kind of
rocker from the Pyrenees, she discovered
communication. It’s about the way an
her love for graphic design at the age of
object or idea speaks to its audience.
ten, when she composed a »threatening
Her aim in every project is to adopt an
letter« to a neighbour in words snipped
unconventional position and experiment
from newsprint. Today she remains as
with creativity up to the brink of a
unconventional as ever. Later the wide
world beckoned, she left her “comfort zone” of her home city of Barcelona and
She is aware of the importance of creating
travelled widely, working in design studios
aspirational design with a business strategy
in New York and Mexico City.
that will strengthen the added value of the brand. The studio approaches its projects
The mantra of her apprentice years – never
from a strategic and creative view, taking
doubt your ability – remained a strength as
care of every detail through a coherent,
she set up her own studio and undertook
innovative and specific language, adapting
her first projects. She stands firmly
to the needs of each particular project.
against all temptation to play along and do the expected thing. That such resolutely different thinking can lead to different, distinctive solutions is compellingly illustrated by the packaging designs emanating from the Ingrid Picanyol studio. Based in the heart of the Gracia neighborhood, in Barcelona City, her studio works in constant collaboration with a wide range of creative people. _ 72
THE DALTON BROTHERS PACKAGING Coinciding with the 70th anniversary of the comic ‘Lucky Luke’, the Callebaut chef pays tribute to this versatile sweet that has taken over the candy shop’s windows from all over the world. For that, he has been inspired by the four members of The Dalton Brothers, characterized by their gradually height, which is inversely proportional to their age, wickedness and intelligence. Packaging design and recipes are created simultaneously to represent as much as possible each one of the characters. Client: Josep Maria Ribé from Callebaut 2017
Photography, Art Direction New York, USA. Moscow, Russia. www.kristinavaraksina.com
KRISTINA VARAKSINA Russian-born Kristina Varaksina has resided
clients are fashion designers and fashion
in the USA since 2010 and currently splits
magazines. Fashion photography is the
her time between New York and Moscow.
medium where Varaksina has been able to
Varaksina’s focus is to capture human
utilize her imagination and love for staged
emotions and the psychological
narratives. Commercial clients often allow
impressions of her subjects’ mind –
less freedom, which makes the task more
permitting the characters to project their
challenging, but even more exciting for
internal reality. Works undertaken are keen
Kristina and her crew.
to explore a female and child perspective, evoking their thoughts, dreams and hopes.
Currently Kristina Varaksina studio offers photography, video, art direction and set
Recently, Aesthetica magazine suggests
design services to their clients.
“Varaksina’s personal works are etherial, projecting the psyche onto the corners of
Kristina Varaksina is represented by Peter
a room... Through a conscientious attention
Bailey Productions in New York, by Eight
to light and a soft palette these allegories
Agency in Moscow. Her images are
come to life and absorb the viewer into
represented by Lumas Gallery, Berlin,
Brownie Gallery Shanghai, “Themes and Projects” San Francisco, CA and
Although she initially started her career as a fine art photographer, Kristina Varaksina has been working on editorial and commercial projects as well. Her regular
Cumberland Gallery Nashville, TN.
SHE IS IN HIGH SCHOOL The project â€œShe Is In High Schoolâ€? reveals the discrepancy between the image of fashion models we see in magazines and their actual place in life. The girls who participated in the project are all professional models and are only 15-17 years old. The goal of the project is to make a social commentary on the fact that there are very young models working in fashion and advertising industry, that are being seen as adults by the viewer. Misleading the viewer and sometimes setting unrealistic standards, they are being misled themselves. 2016
The project “She is in high school” was shot in studio in sets, replicating retro classroom environment. I asked the set designer for a specific color palette so that the walls and furniture would match the model’s outfits, inspired by the 70’s. All the models were told the story behind the project and asked to pose as high school students. All the pictures were taken in one day.
All the girls were shot with no makeup and post production included very small amount of skin retouching as the idea was to portray the girls as they are. To achieve the final vintage look of the images I applied local and global color grading. Set design: Espen Gjertzen Øydvin. espenoydvin.com
YOU ARE MY TWIN A psychological study of the relationship between twins. Intertwined with surrealist props and metaphors, this photographic series charts the emotions and experiences between these inextricably linked individuals through four narrative based works. Often twins can be considered as a single entity, whereas certain twins choose different paths in order to develop an individual identity. It is through the exploration of these ideas I seek to illustrate aspects of this complex relationship. I started working on this project by putting my ideas on paper.
I sketched out the sets, clothing and props and brought the sketches to a set designer and a clothing designer. From the sketches stage it took about three weeks until everything was ready. The props – the fish, two giant eggs, antlers and a pair of white wheels were made by a talented set designer Espen Øydvin. The costumes were made by fashion designer Elena Slivnyak. In one studio day we built two walls and were able to change four sets in them. Therefore I was able to shot all four images in one day. The models – two 7 years old twin sisters – had a lot
of fun on set playing with the props and costumes. I shot these with Hasselblad H3D digital camera, 120mm lens. After processing the raw files in Lightroom and applying global adjustments it took me about 25 hours to do retouching, lighting correction and color grading of all four images in Photoshop. The studio facilities and all possible help at the shoot was kindly offered by Photigy Playground and Alex Koloskov. Photigy.com Set design: Espen Gjertzen Øydvin. espenoydvin.com Models: Lilya and Sonya Koloskov. 2015
Illustration, Fine Art Vienna, Austria. www.popescuana.com
ANA POPESCU I am a visual artist from France who
I am fascinated by the combination of
studied printmaking and drawing at the
simple forms and strong colours. It has
University of Applied Arts in Vienna,
something mysterious. I also like images
Austria. I graduated in June 2013 with
that suggest something realistic without
a Master’s degree in Fine Arts. Some
being realistic. There is also the aspect of
examples of the latest exhibitions I took
summer that is present in my work. Since
part in were at the Griffin Gallery in
2015 I also work as a freelance Illustrator
London in 2015 and at the 21er Haus in
and am represented by the agency
Vienna in June 2016. Since 2013, I work in
Caroline Seidler in Vienna. I think I work
various forms with the theme of space and
somewhere between illustration and art, I
the perception of space. I am also very
don’t see myself as just one and I think my
interested in parallel universes and tried
work reflects this blurred line. Drawing is
to depict one in my work « Life of Mars »
also at the center of my work, everything
which was the inspiration for « Homes ».
I produce is somehow a hand-drawn picture. The Ideas I try to realize are usually a combination of previous works that gave me new ideas and some other visual impressions that I sometimes photograph and sometimes just remember. So my work has a continuity in that way.
HOMES Is a series of acrylic paintings on paper illustrating a utopian view of the concept of home. The exaggerated colors, the distorted perspectives and the emptiness of the living spaces and their surroundings make the work distance itself from a known reality to depict a new one. The work dissolutes itself from the characteristic of a personal living environment. The new architectural excerpts like the inside/outside views are the assembly parts of new integral spaces. ÂŤHomesÂť is also inspired by midcentury villas and modernist homes from around the world and especially from Palm Springs. Personal project 2016/2017
Graphic and Product Design Montreal, Canada. www.coupledidees.com
COUPLE D’IDÉES Creative partners for many years,
sold in selected boutiques and museum
Diane Parenteau (graphic and product
shops in Canada, United States, Austria,
designer) and Arto Dokouzian (illustrator
France, United Kingdom and Japan
and photographer) co-founded Couple
where Couple d’Idees also participates in
d’Idees (Couple Of Ideas) in 2010 with
exhibitions and gives workshops.
a PAPER COLLECTION designed to
encourage writing and stimulate creativity,
An out of the ordinary design and material
all printed in Canada on 100 percent
BAGS AND ACCESSORIES COLLECTION
recycled paper. This creative stationery is
has recently been added to their catalogue.
URBAN BAG For us, urban nomads, our bag has to be more than just utilitarian, it has to fit our lifestyle. It is our home on the go, our luggage, our image. Scratch your own itch I was looking for a reliable, lightweight, water resistant, vegan AND stylish daily bag. Except for sport and outdoor equipments, I just couldnâ€™t find all those criteria in one bag. As a graphic designer, I receive a lot of swatch books from paper suppliers and this is how I discovered the paper-like Tyvek material. A material with unique proprieties. Even if it looks and feels like paper, Tyvek is a non woven product made of 100 percent high density polyethylene (HDPE) fibres. Durable, light weight, water resistant, washable, non toxic, acid free and neutral pH are among Tyvekâ€™s properties. It makes a terrific choice for this project. Form and function. From home to office and everything in between, the Urban Bag will follow everyone with style. Wave of heat, cold winter or rainy day, it is reliable under any weather. It is foldable and even crushable so it might also be use as a back-up bag. The berlingot shape will always gives some volume to the bag even though the material will get softer with usage. It can be carried by hand or on the shoulder. When not in use, the shoulder straps are aesthetically folded under the bag. A side sewn flap without seams on top protects the content from rain. Urban crowd and frequent traveler will be happy to learn that the black urban bag weighs less than 100 grams. Vegan will be happy too! Environmental notes. Tyvek can be mechanically recycled into durable products. This Urban Bag is made of 100 percent Tyvek. It has no zipper, button, snap fastener or hook. By only using rectangle shapes there is almost no material waste. 2016
The Urban Bag is a reliable, lightweight, water resistant, vegan AND stylish bag. 100 percent Tyvek by Dupont. Black 100 grams, silver 105 grams. 340 mm width (when flat) x 500 mm height. A side sewn flap without seams on top to protect from rain. Two small handles to carry the bag by hand. Two long straps for the shoulder that can be aesthetically folded under the bag when not in use.Sewn with spun-filament polyester threads. White Tyvek lining. Hand wash in cold water, hang to dry, do not iron. Inspired by the World and made in Montreal, Canada. The project started in the summer of 2015 in Montreal, Canada and finished just in time to be presented at the Designboom Mart in Toronto, Canada, January 18-22, 2016.
Graphic & Book Design, Photography Moscow, Russia. www.behance.net/ksenia-de
KSENIA DUBROVSKAYA My creative philosophy is about creating a
All of my projects are filled with my soul,
powerful context and saving importance of
my energy and plenty of thoughts. Most
concept. I am proud of my principles which
of all I am crazy about typography and
are emotional connection, honesty and deep
photography. I like to combine them to
analysis. I see design as a platform for idea
new context and to experiment with
raising and transferring this idea to people.
both of them. I am sure that each good
I try to get inspiration from everything I do. I
typeface has its own emotion and it is very
use traveling as a source of new ideas. I mix
useful in design creating. You can show
all that I have seen with the hope to create
particular moods thanks to type. All of this
something unique thanks to my personal
is about the power of details.
perception. I have such passion as searching
A strong project should be perfect in all its
for meaning in everything around. On one
parts. I spend a lot of time on the details.
hand, it is a barrier to relax, but on the other
However, my goal is to create a design
one, it is a way to feel yourself as a part of
which is light and simple on the first sight.
all system and to notice what is hidden from
It shouldn’t be too difficult to understand,
the overview sight. Yes, nowadays I see
but when you start looking at it closer, you
the importance that curiosity has and don’t
should find more meanings or emotions.
understand people who are lazy to think and research. I like to compare, mix, create experiments and explore. I am sure that good design should be not only beautiful, but clever or, at least, calling to move some sort of emotion or thought to the viewer. In my opinion, love for business helps to achieve good project results. I try to constantly develop myself to create good interesting projects. I hate to stop and waste my time.
BLAH BLAH DAY This publication reports interviews with local residents of Sibiu, Romania. Incredibly, me and my friend talked to 18 strangers without any special purpose during only one day. It was understood as an experiment only afterwards. Thereby it has become an overview of unplanned connections with unknown people that we will never see again. There is a color coding. Black and white are used to indicate the actions and words from us, two Russian tourists. Red is used for strangers. The conversations consist of a combination of 3 languages: Romanian, English and Russian. For clarity, it is pointed out which languages every person knows and uses. There are 10 parts with conversations. Each new meeting is presented by a page with a speaker’s portrait and language skills. The next spread includes an insert with a dialog. The size of the insert depends on duration of the talk. And the fourth page closes this part. Before and after such section there are photos of conversation place. And between these bright red parts there are white pages which describe our actions and chatter when we were alone. This alternation of red and white spreads creates a general rhythm of the book. In the end, there are all photos of people with a further brief description of our connection with them. The structure of the book shows this “blah-blah-blah” with a special monotony and even begins with the first phrase on the cover and ends with the last phrase on the back cover. Personal project 2016
LANDING FOR TYPEFACE BIGCITY GROTESQUE PRO The task was to research features of typeface and to tell an interactive story with them and about them. I chose stylistic of Broadway theatre to show elegance and difference of BigCity Grotesque roles. This typeface has 18 styles and can be used for various intentions. It can be compared with job of good actor. Static and animated illustrations show overview and details and then suggest to buy this font.Â Client: type.today 2017
HOARDER It is an art project about strange attitude to own things. I have a fear from thought about throwing away my things, even if they have not been used for years. Installation is 3D prototype of my real room. I saved an absolute compliance in calculations. All the real furniture has been shown with transparent material to make it more similar to a package. All things are shown as bright neon boxes meaning its value. And then there is a large head in which it’s all installed because all problems come from our head… 160 pages of additional booklet document plenty of collected things. There are broken mobile phones, stickers, tickets, packages, notebooks and other useless artifacts of everyday life, which change my shelves into museum of significant rubbish. Personal project 2016
Higher School of Design Barcelona, Spain. www.iedbarcelona.es
IED BARCELONA Since 1966, Istituto Europeo di Design has
The IED Barcelona campus is in the
been providing academic training in the
district of GrĂ cia. Since 2002 it became
disciplines of Design, Fashion, Visual Arts,
consolidated as one of the most important
Communication and Management at its
schools in design training and was
centres in Milan, Rome, Florence, Turin,
recognised as a School of Higher Studies
Venice, Cagliari, Como, Madrid, Barcelona,
in Design by the regional government
SĂŁo Paulo and Rio de Janeiro. Since its
of Catalonia (Generalitat de Catalunya),
opening, more than 130,000 students
offering Undergraduate Degrees in
have graduated and every year it attracts
Product Design, Interior Design, Fashion
more than 10,000 students from all over
Design and Graphic Design, in addition
the world. IED focuses on organising
to university diplomas (IED Diplomas)
teaching projects and traineeships linked
in Management for Creative Industries,
to corporate reality and has signed more
Bachelors of Arts (Honours) validated by
than 1,000 business agreements over its
the University of Westminster, masters
50 years of experience.
and postgraduates courses, continuing study programs and summer courses, that every year draw in nearly 1,000 students from more than 100 different countries, thanks to the schoolâ€™s multicultural and interdisciplinary environment.
SERIAL SEEDS Is inspired by the ambience of industrial courtyards, environments where the remains and refuse of unused materials coexist with wild plants sprouting here and there. The first collection by Eric Mish, whose real name is Eric Solerdelcoll, uses unconventional materials to create clothing and accessories made of recycled elements, scrapped fine cotton knit material, silver insulation fabric or metal structures. Thanks to these innovative materials, the designer manages to create new forms and volumes by redefining the male silhouette and breathing new life into everyday elements. The colour palette is dominated by whites, pale blues, greys and intense touches of fluorescent green to represent artificial elements, which are a key feature in industrial estates. 2017
ZERO Is a lighting system specially designed to light up the way to the entrance for the hotelsâ€™ guests, creating at the same time emotion and expectancy. As a part of the serviceâ€™ strategy, the system comes with its corresponding application, which enables the user to programme and personalize the special effects and activities to make the experience unique by adapting it to every particular moment or occasion. 2017
Fashion Design, Future of Fashion, Fashion Tech Barcelona, Spain. www.iedbarcelona.es
IED Barcelona Fashion Tech Show
Each of the student´s wearable tech looks
“ECOcyborg” is a new initiative promoted by
belonged to one of these categories:
IED Barcelona Design University and The Youth
Sustainable, Light & Sound and #SELFIE.
Mobile Festival (YoMo) that presents the future
Sustainable garments have been created
of fashion within the framework of the Mobile
using upcycled and bio-composite materials,
World Congress. For four days, an artistic
belonging to a new way of using off-cut
performance with the latest technology in
fabrics and natural resources to promote a
e-textiles and fashion can be seen at YoMo
circular economy in fashion production. For
Barcelona. The show presented ten looks
Light & Sound, the students researched
made with innovative and scientific material
extensively, creating breakthrough materials,
processes, new shapes and striking colors
including custom made e-textiles such as
all of which aimed at bringing a brand new
3D printed fabrics or using state of the art
perspective to the public to relate frontier
tooling to create on-body technologies, such
technology with their lives.
as laser cutting (all of them were produced
Alex Murray-Leslie, co-founder of Chicks on
in collaboration with Anastasia Pistofidou,
Speed and researcher in the field of wearable
Fab Textiles Founder at Fab Lab Barcelona).
technology at The University of Technology
The #SELFIE category of the show has
Sydney, was artistic director of ECOcyborg.
been directly inspired by Steve Mann’s
Julia Weems, designer and fashion director
extensive writing around the individual
of IED Barcelona initiated and produced the
and notions of surveillance vs veillance
project and together they have coordinated
(an interplay between surveillance
a one-week workshop with IED students
cameras affixed to large-entities such
and alumni. The students researched and
as buildings) and sousveillance cameras
experimented with new ecological materials,
(cameras affixed to small entities such as
bespoke circuits, software systems, reactive
individual people). The political themes
expressive lighting and machine learning
of surveillance and the obsession with
(Artificial Intelligence) techniques to express
the dissemination of the self via social
sound and light through physical gesture. The
media, are concepts that inform the live
result was ten wearable technology proposals
performance and choreographies of the
that were presented within the performance
student wearable technology garments
framework ECOcyborg at YoMo.
during ECOcyborg at YoMo.
FASHION TECH SHOW Student Roberto Rodríguez´s laser cut garment worn by Yago Canadell (Sugar Kids) with makeup/hair by Patricia Reyes and Dani Moon. Client: YoMo 2017
FASHION TECH SHOW The show has been created for an intergenerational audience and amongst its aims, aside from creating and using fashionable technology in new and unexpected ways, is to inspire youth to put down their iPad’s and become part of the growing maker community in Barcelona, to shape the city that they live in. In addition, the models from the Sugar Kids and Barcino Management agencies will wear wearable technology designed by Canadian inventor, artist and researcher Steve Mann, MD in Media Arts (1997) by the Massachusetts Institute of Technology (MIT) and internationally known as the “father of wearables” thanks to his early research that merged technology and art in the eighties. Client: YoMo 2017
IED Barcelona is a design university reference in innovation that emerges as a pioneer in technological fashion, as it shows this proposal that presents numerous applications and functionalities of wearables and of new ways of dressing and acting in fashion´s world. Student designers: Anna Masclans, Carolina González, Roser Garcia, Luis De Javier, Gabriel Barros, Roberto Rodríguez, Anastasia Yakhimovich, Paolo Chulia, Saeunn Kjartansdóttir and Brenda González. Workshop Coordinator: Julia Weems. Artistic Director: Alex Murray-Leslie Wearable Technology: Steve Mann & Alexandra Murray-Leslie Consulting: Pilar Pasamontes. Hair and Makeup: Patricia Reyes, assistant Dani Moon. Models: Sugar Kids and Barcino Management.
1. Versalume lighting trials on student Carolina González´s 3D printed garment. Students: 2. Roberto Rodríguez, Paolo Chulia, Anna Masclans, Carolina González, Anastasia Yakhimovich, Brenda González and Gabriel Barros with a selection of the workshop materials and garments “in process” including Roser Garcia´s mushroom leather and orange peel look, Anastasia´s HP Sprocket neoprene look, Brenda´s mylar leather and silicone look and Luis de Javier´s mylar look. 3. Gabriel Barros working on his look. 4. Roberto Rodríguez working on his laser cut garment. 5. Anna Masclans modelling student Paolo Chulia´s look made of bioplastic. Bioplastic made by Alex Murray-Leslie and Anastasia Pistofidou at Fab Lab Barcelona.
FASHION TECH SHOW The #selfiedress, co-uthored by alumni Sæunn Kjartansdóttir and Alex Murray-Leslie. Worn by Amelie (Barcino Management) with makeup/hair by Patricia Reyes and Dani Moon. Also, Anastasia Yakhimovich´s HP Sprocket neoprene coat worn by Jacob Ian (Barcino Management) with makeup/hair by Patricia Reyes and Dani Moon.
6. Alex Murray-Leslie performing in a look created by student Luis de Javier and pants by Dinu Bodiciu. Alex Murray-Leslie wears “Computer enhanced Footwear / Holografic wedges” for sonification & visualisation. Alex researched, designed and fabricated the temporary foot appendages at AUTODESK, Pier 9, San Francisco, 2017. Alex also wears Steve Mann’s “open source Eyetap”,
7. Student Gabriel Barros performing in his own look with makeup/hair by Patricia Reyes and Dani Moon and wearing HeadDome wearable technology by Steve Mann.
Creative Direction London, UK. www.philcleaver.com
PHIL CLEAVER Phil Cleaver sees things differently. That
And that’s what he’s achieved, a
has singled him out since graduating
harmonious balance between the bigger
from the Central School of Art & Design.
corporate clients like Royal Mail, Visa
His talent ensured that early days at
(worldwide) and the more individual needs
Pentagram and Wolff Olins dropped him
of enterprises like The Type Museum,
straight into the deep end working for
Ingleby Gallery, Hidden Art and Phaidon.
clients 3i, Bestobell, Yellow Pages, and Mitchell Cotts.
Phil is a fellow of the Chartered Society
Allied International designers recruited
of Designers, a founding trustee of The
Phil as creative Director where he
Monotype Museum, a board member
designed and implemented corporate
of the International Type Academy and a
and brandidentities for global clients,
Fellow of the Royal Society of Arts. He
Commercial Bank of Kuwait, Bank Duta of
lectures on corporate and brand identity
Indonesia, Ionian bank of Greece, Alstrom
Corporation and TSB Bank. Phil, then, established his own company, Cleaver Landor. Its renown and success led to such rapid growth that Phil found himself increasingly paper pushing and decreasingly pencil pushing, so… he set up et al, a tight knit consortium of design professionals whose aim was to provide highly creative, but equally focused, intelligent design solutions.
MY ART For many centuries books have been emblems of our culture and regarded as one of the defining characteristics of developed civilizations. They have been symbolically central to many religions. Using the age-old symbol of
the book as a canvas, these objects fuse cultural themes. The adorning collages form statements, stitching strands of visual culture, to transcend any single ethos. These works are created by folding the pages of
the book, following the slight misalignment of the grid on each page, lending a human element to the final sculpture. The book is disempowered by rendering it partially or wholly unreadable - though
this does not destroy the volume of information that can be read from it. Instead, information is merely transfigured as the simple words, images and objects create a wealth of intended and unintended meanings.
TYPE MUSEUM BRAND IDENTITY
Visual Design Athens, Greece. www.vchristak.wixsite.com/vdesign • www.behance.net/vchristak
VIRGINIA CHRISTAKOS Virginia Christakos is a visual designer,
which truly reinforced her ability to develop
currently working for DKD, an award
an elegant, analytical, and yet critical
winning design studio based in Athens,
attitude, alongside great professors and
Greece and soon to attend LCC’s Graphic
private sector professionals.
Media Design MA. Her prior experience with design includes a short-term
Her objective is to be inventive in an
internship at 7indigo, as a Creative Graphic
elegant way, endeavour with originality,
Designer, a six-month internship at the
intensity and affection, to solve problems,
Greek National Opera as an Assistant
while delivering stimulative and
Set Designer and a volunteer Designer at
contemporary concepts, with the use of
Nostos NGO for Social Integration.
Her educational background includes a
With the constant need for service design
BA in Interior Architecture, Decoration &
to be more effective and efficient than ever,
Design, at the TEI of Athens, consisting
she aims to envision solutions that do not
of a semester abroad, as part of the
yet exist for issues that will be affecting
Erasmus exchange program, at Politecnico
the world in the near future. Knowledge
di Milano, which both introduced her to
is constantly changing, since technology
an extensive theoretical background, deep
is evolving continuously, creating a gap
knowledge in design principles, creative
between the time frame when a solution is
research competence and multiple
needed and when it is given. Her goal is to
practical skills. She also holds a Minor
target this gap in order to provide valuable
degree in Graphic Design acquired from
and useful results.
Deree – The American College of Greece,
THE DEADLIEST SEA The war which broke out in Syria four years ago continues to terrorize millions, escaping their homelands to find refuge in safer countries. This poster is about empathy. People are risking their lives trying to flee war, while been treated, by some, like they are the ones to blame for the migrating crisis Europe is facing. The ones who are lucky enough to make it on shore are facing difficulties everyday in their attempts to seek asylum in countries such as Germany, France, Italy, Sweden etc. Client: International Poster Design Exhibition and Competition, for students of visual communication, held as part of Grafist20, the 20th Istanbul Graphic Design Week 2016
Visual Arts, Graphic Design Valencia, Spain. www.gimenografic.com
PEPE GIMENO “We like good projects, those which
Nowadays, the studio has a very wide
persist over time and that are born from
profile, which enables them to develop
a good relationship between customers
specialities from the creation of a brand
and designers, and from the idea-sharing
and its corporative identity until design of
of their aims.” Under this philosophy Pepe
exhibitions, packaging, editorial design,
Gimeno has been developing his career as
sign posts and environmental graphics and
a professional designer since 1986, when
he opened his own studio. Some of his works from this early stage have become
Among this variety of fields of work
nowadays renowned icons of the places
stand out the projects related with plastic
where they were created, like the symbol
research. These are their own research
of the tourism service of Valencia (the
projects, a particular instrument through
famous coconut tree) or the logo of the
which they try to broaden their creative
EMT (Empresa Municipal de Transportes
resources and expressive abilities. Their
de Valencia, the public transport service of
day by day is a balance of orders from
customers and own research, a tandem that is beneficial for both of them as they enrich,
Gimeno Gràfic, the new project leaded by
complement and inspire one another.
Pepe Gimeno and formed by the designers
Suso Pérez, Mauro Gimeno and Ricardo
“The chance of exploring, experimenting
Cañizares, with the economist Maria
and, ultimately, playing, makes us intensely
Císter, maintains the same first spirit and
delighted with our job. This turns into well
values that led to the foundation of the
done works. And the thing is that creativity
first studio in 1986.
and innovation always go together.”
EL LARGO CAMINO HACIA LAS ESTRELLAS The green bag. Wire, marine rests and cement. 2014
THE GREEN BAG At the end of 2013 I found a bag with pieces of wire that someone had given me a some years ago and that over time had been forgotten on a shelf. I opened it and spread the fragments on my table. When I saw that amount of different shapes lying in front of my eyes without any kind of correlation among them, I instantly associated their image with the pages of a dictionary. They were random shapes that, like words, seemed to be searching a sentence that could complete and give them meaning. This is how this collection was born. My aim was giving to each one of those wires a context that could give them meaning. Actually, it is an exercise similar to poetry. Poetry does not create the words but organizes and links them so they can express something. I do not create the shapes; I just place them on a surface and compose them with other elements to give them a meaning. 26 sculptures have been formed with the wires of the bag, and I have used each and every wire that it contained. Target achived. Personal project 2014
YA ERES MĂ?A The green bag. Vegetal rests, rope, wire and cement. 2014
Graphic Design Pamplona / Zaragoza, Spain. www.broncestudio.com
BRONCE STUDIO We are an independent Pamplona & Zaragoza-based graphic design studio founded by GermĂĄn Ăšcar and Alicia Puebla. Our working process focuses on discussion for a good understanding of our clients needs and deals in all the steps of the production. We aim to work for a wide range of clients, from cultural institutions and publishers to brands and private companies. We love books.
CHALK CIRCLE “Chalk Circle. Voices and Images that Question.” is an exposition about the difficulties, limitations and achievements from nowadays’ women. “Chalk Circle” is the metaphor for the mark that fades away with time but always leaves some trace. The neutral typography used, also vanishes and invites to reflect on traces and multiple voices. The catalogue gathers some artists that are questioned with the doubledealing of reporting and making unstable the system that excludes them. 2017
Design Direction Berlin, Germany. www.il-ho.com
IL-HO JUNG Il-Ho Jung is a multidisciplinary Design Director based in Berlin. With passion for design, he has developed a broad knowledge of many different disciplines and is always eager to learn more with each new project. He considers every work individually and creates strong concepts from the right design. He is convinced that design should be experimental without losing its focus and that the joy for design shouldnâ€™t be missed out.
PROJECT K 2016 FESTIVAL It’s the 5th anniversary of Project K – The Korean Film Festival. The number five in Korean and is spelled pronounced as »Oh«. But »Oh« is not just the number five in Korean, it is also an expression of astonishment that you like to see in the faces of the audience when visiting the festival. Therefore, the design consists of a pattern of the Korean , the number 5 and of astonishing faces, which reflect the surprisingly good program of Project K – The Korean Film Festival. Client: Project K e.V. 2016
NIPPON CONNECTION 2016 FESTIVAL At the heart of the design are Joge-es - Japanese tipping pictures with bizarre figures. If you rotate it by 180 degrees you can see a different figure. This mechanics was also applied typographically. The information can be read either in German or Japanese depending on the orientation. Adjacent to each other, an infinitely expandable pattern is created. That surprising moment when you change the perspective and see a new image shall inspire the viewer to rediscover Japan and the Japanese film. Client: Nippon Connection e.V 2016
Graphic Design Barcelona, Spain. www.javierjaen.com
Javier Jaén studied Graphic Design and
He has taught at Istituto Europeo di Design,
Fine Arts in Barcelona, New York and
IDEP, and frequently runs workshops and
Budapest. His professional activities focus
lectures. His work has been recognized
on editorial illustration, book covers creation,
by AGI Membership (2015), the Society of
and cultural communication. His language
Illustrators (Illustrators 55, 56), American
is symbolic and playful, and he looks for
Illustration (AI33, AI34) Print magazine
narrative scenarios and aesthetics in a close
(New Visual Artist 2013), Junceda Award
context, related to everyday experiences.
(2013), and the Gràffica Award (2010). He
He has worked for The New York Times, The
has participated in exhibitions in New York,
New Yorker, The Washington Post, Time,
London, El Salvador, Tallinn, Rome and
Harvard University, National Geographic,
Barcelona. He has still not written a child,
Greenpeace, Penguin Random House,
planted a book, or given birth to a tree.
Vueling Airlines, UNESCO, among others.
Everything is waiting to be done.
AFTER THE BLOW Whether Trump wins or loses, his campaign has brought developments to the surface that wonâ€™t be disappearing anytime soon. Art Direction: Koos Jeremiasse. Client: Volkskrant 2016
1 EVERYTHING IS AMAZING AND NOBODY IS HAPPY Client: Louis C.K. 2012
2 WHAT’S REALLY BEHIND TRUMP’S OBSESSION WITH CLINTON’S ‘STAMINA’? When a 70-year-old campaigns for the White House, it’s no surprise that questions of strength and vigor might be raised.
And when his opponent is a woman, it’s no surprise that she’s the one accused of lacking it. Text by Amanda Hess. Art Direction by Frank Augugliaro. Collaborator Yippiehey. Client: The New York Times Magazine 2016
3 THE UNDERGROUND ART OF THE INSULT Text by Anna Holmes. Art direction by Jason Sfetko. Client: The New York Times Magazine 2015
4 AMB V DE VOTAR CON V DE VOTAR WITH V FOR VOTE Art direction by Lamosca. Client: The New York Times Magazine 2014
5 THE PROBLEM WITH ‘SELF-INVESTIGATION’ IN A POST-TRUTH ERA The internet was supposed to democratize information, but instead it has democratized disinformation. Text by Jonathan Mahler. Art Direction by Frank Augugliaro. Client: The New York Times Magazine 2016
Graphic Design, Creative Direction Bilbao, Spain. www.angelicabarco.com
ANGÉLICA BARCO Angélica Barco Studio is an independent
I explore all around me looking for beautiful
design consultancy focused on Brand
things. And I always find the same,
Building, Creative Strategy & Graphic
simplicity is one of the main rules. Nature,
Design with over 15 years of experience in
daily objects, ancient worlds, classic
branding and creative strategies.
movies, books, trends, childrens toys... For me every project has its own source
I surround myself with a flexible,
of inspiration, this is the reason why every
multidisciplinary and highly involved
project has its own personality.
team that allows me to easily adapt to the measure of each project. Regular
The main things are a pencil and a piece of
contributors: Brand strategists, Graphic
paper. This is always the begining. I read
designers, Web designers, Photographers,
as much as posible about concepts around
Illustrators and Copywriters.
the project. I first list some concepts and I start to work around them, mixing
“THE HEART AND CORE ARE THE IDEA”,
and connecting them. Words, images,
that principle inspires all my multifarious
drawings, a song... You never know what
projects. Design is everything, but to obtain
you can find! And this is so exciting!
a good design you need a good idea. The idea is the solution for a design problem and without it, design does not work.
REDESIGNING THE SHOES BRAND “EL NATURALISTA” El Naturalista is a shoe brand “made in Spain” that has spread in more than 40 countries all over the world. Since its foundation in 2001, its ecological and sociable responsible philosophy has been summarised on the three big “P”: people, planet and product. The starting point of the redesign project is the way in which amphibians were represented by the ancient civilizations, both formal and conceptual “return to the origins”. After an arduous analysis about the symbology that the animal represented, and about its different ways of representation throughout the history, we discovered that our most ancient antecesors had a great capability of abstraction, even though nowadays this result looks paradoxically modern. Client: El Naturalista 2015
Motion graphics, Design Oslo, Norway. www.racecar.no
RACECAR RACECAR is an award winning, creative,
as an effective means of communication.
motion graphics design studio. We create
We approach each new challenge through
animated content across all platforms, for
a collaborative process involving the
television, film, online and social media. We
whole team, drawing from our diverse
are passionate about telling engaging
backgrounds to deliver the best solution.
stories through thoughtful design, direction, illustration and animation.
A good story needs to be well told. This is why we work in collaboration with clients
Founded in 2000, Racecar now numbers
to refine script and story in order to deliver
eight employees covering a variety of
the message as clearly and concisely as
backgrounds spanning architecture,
possible. From idea to production right
animation, graphic design, illustration and
through to delivery, we work with all
music. We believe that our diversity is
aspects of a project, believing each stage
our strength, which gives us the ability to
an equally important and fun part of the
approach each and every new challenge
independently. We believe that less is more… but Regardless of technique, 3D, animation
sometimes more is more! So we treat
or illustration, and whether it be title
each project as a unique and individual
sequence, music video, or television
challenge, employing techniques and
commercial, our focus on and belief in the
power of design has always been at the forefront as we approach each new project.
We firmly believe in the power of design
We take a conceptual approach to each
to amaze and amuse, compel and engage.
job, with a strong focus on storytelling
ANTIBIOTICS What happens when antibiotics lose their effectiveness in the battle against infection? Dinamo tasked us with interpreting a script for helsedirektoratet (Norwegian Directorate of Health) to illustrate exactly this question. We conceptualised, designed, illustrated and animated this film to be shown as part of a larger campaign to inform and educate the public on the potential dangers of the over-use and overprescription of antibiotics. The resulting film aims to tackle a serious subject in as elegant and visually pleasing manner as possible. We thoroughly enjoyed the process of making this film, in which some bacteria may have been harmed! Client: Helsedirektoratet Agency: Dinamo Music: Sounds Apart Sound mix: BĂĽde Og 2017
BEATLES Main title sequence to the film “Beatles” based on the much loved book of the same name by Lars Saabye Christensen. A sixties inspired title sequence that sets the tone for the film, highlighting notable political and cultural events of the time. We also attempted to hint towards the the coming of age theme of the film by evolving the style from a more rigid, early sixties inspired design into a more psychedelic/ late sixties aesthetic over the course of the titles. We purposely kept the animation style simple so as to stay true to the era. www.racecar.no/portfolio/ beatles/ Direction, Artwork and Animation: Racecar Music: “She Loves You” by Lennon/McCartney Client: Storm Rosenberg
Product Design Warsaw, Poland. www.kamillaszuk.pl â€˘ www.musiconclub.com
KAMIL LASZUK MUSICON Musicon Club is a company started as
This love for music can encourage learning
an initiative of Kamil Laszuk who is a
across other subjects, from mathematics
designer graduated from the Academy
to coding. By nurturing the missing link
of Fine Arts in Wroclaw, Poland and a
between music and mathematics, Musicon
professional musician â€“ double bass player.
has the potential to enable an entire
The company has arisen with the thought
generation of kids to learn.
of the huge impact that music has on children education. In everyday life children
That is why Musicon is not just an
are surrounded with digital devices and
instrument but it comes with Musicon
they need a room for finding a balance by
Methodology. After working with skilled
using high quality, analog products.
teachers, therapists, music experts and hundreds of children, Musicon has
Musicon believes there is a genius within
developed the methodology to explain how
every kid â€“ their potential has to be
to get the best out of Musicon. This will
unleashed through creative play. Musicon
help teachers to teach math, coding and
is an intuitive musical instrument that
physics by the interaction with Musicon in
actively encourages learning through
the most effective and fun way.
creative discovery. The way in which music has traditionally been taught is not the
Musicon has received many globally
ideal for all the learners. Many children
recognized design awards, including Red
may be put off of learning music by the
Dot Design Award, iF Design Award Core
complexities of learning to read musical
77, Polish Children Design Award and was
notation. Musicon nurtures a love for music
twice nominated to INDEX: Design to
by engaging tactile-kinesthetic, visual, and
auditory learning modalities.
MUSICON It is a creative interactive musical instrument, designed to promote psychophysical and cognitive development in children ages 3 and up. It allows the users to simultaneously compose and perform musical pieces. It works like barrel organs. The interaction with Musicon begins with the push of buttons. Musicon contains four instruments: mill, drum, xylophones and dodo, all of them held magnetically on an acoustic frame. The holding system is easy and enables the addition of other instruments in the future. 2011-2017
Graphic Design, Branding, Packaging, Illustration Mexico City, Mexico. www.byfutura.com
PRESS FUTURA Futura was founded in 2008 by Ivan García
They belong to the old school of order,
and Vicky González. Currently based in
grids, taking care of fonts and the scales
Mexico City, Futura gets fully involved
among them, having a taste in mathematics
in the creative process of a brand, going
but remaining as curious individuals
beyond what’s obvious to explore areas
who’s main purpose is to reinterpret their
that go further than the product itself.
surroundings. To Futura, inspiration comes
Keeping in mind the culture and the
from life, what people see, hear, taste and
experience surrounding the subject, Futura
smell everyday, every trip, book, song or
understands what’s best for their clients
movie gives Futura information that will
and their projects; the success of a brand is
be later translated into a project. Therefore
their main goal.
they have created mezcal labels inspired on the biblical books that Ivan used to read
Futura has been following their own rules
as a child, Japanese restaurants inspired
since day one:
on a night talk held at a bar at Shinjuku or
1. Never work for politicians, religions or
color palettes that caught someone’s eye at
their latest trip to the Caribbean. Inspiration
2. Be firm, determined, persevering and
can come from every single corner of the
almost obstinate when it comes to good
planet, that’s why we should always keep
our eyes wide open.
3. Push the limits, propose more and exceed expectations. 4. Always choose nice people, great projects and experimentation above money.
MONCHOCO Mon Choco is a chocolate brand based in Ivory Coast. The main characteristic of the brief was that our clientâ€™s family had been working with cocoa for generations. She decided to formalize her grandfatherâ€™s company putting special attention in highlighting that every ingredient and process of every product will be crafted locally, an unusual characteristic of luxury products over there. We created an illustration that tells the story about the people of Ivory Coast and the way they harvest the cocoa, respecting the traditions in order to make delicious versions of chocolate. Later, that illustration was used as a texture in all the packaging versions. The rest of the branding solution represents the high quality of the products by giving the sensation of luxury. For us, it was an honor to be part of the creation of a brand that has such respect for values that we treasure as well: the respect of the land, the handmade work, the high quality ingredients, and the pursuit of perfection through taking care of every little detail. Client: Monchoco 2015
Illustration Imola, Italy. www.paolobeghini.it
PAOLO BEGHINI I grew up in Imola, an industrial city in
It hasn’t been a long time since I started
Emilia Romagna. Since the huge number
working as an illustrator and I liked to
of mechanical factories working around
consider myself, at least for a while, a
the packaging field, this region is also
‘young illustrator’, but soon I decided to
called the packaging valley. In this kind of
move towards editorials.
enviroment design, aesthetic beauty or main stream arts have no space. Yet, there’s
I love working with editorials because it
an art, an intellectual one specialized in
forces me keeping updated with a huge
solving problems by shaping iron, delaying
amount of news and because I often have to
springs and calculating the seal.
think about the best way to discover some tricky visual metaphor in order to illustrate
In this kind of wibe I built my own modus
some pretty difficult articles. The best thing
operandi, that’s nothing more than a service
about it, is making those articles more
of communication. I don’t like (want to
enjoyable and understandable to the readers,
think) thinking about myself as an artist,
avoiding any kind of visual cliché and adding
I don’t want to afford this kind of luxury.
some sort of personal perspective, too. The
I solve communication problems just like
more the article is boring, the more catchy
an engineer solves mechanical problems.
the illustration has to be.
So, I don’t have a personal style in my illustrations. My style depends on the target and on what I have to communicate. Perhaps there could be a personal touch, like a mechanical could have, but not a unique style.
EDITORIAL WEEKLY is a weekly based project: one illustration to represent one article from an international magazine. In this self promotion project I try to give a personal reading to daily international issues through conceptual illustrations. The interesting thing about making this illustration was how to represent the loss of freedom avoiding to use too much visual metaphors. To avoid falling into visual clichés, a good illustrator, as far as I am concerned, has to feed his brain with good meals: reading books, listening to music, walking outdoors. My father is a doctor and he always says ‘we are what we eat’… I think it’s true. Personal project 2017 The era of strategic patience is over
Pentagon backs a $7.5 billion plan to boost US military presence in Asia-Pacific
COME, LOOK AND VOTE
ARTWORKS SELECTED FROM EUROPEAN NEW TALENTS
CALL FOR ENTRY 2017 Selected European Visual Inspiration
The best works will be promoted in
from Bilbao offers through the pieces of
three different platforms: Selected the
renowned international artists a general
Expo, Selected the Book and Community
view of the newest tendencies on the
Selected. With these actions, Selected
visual expression of design. The attenders
seeks to present design works of
will be invited to learn, share, debate and
reference, pursuing the goal of being a
to get inspiration from different points
useful tool for the profession of design.
of view that will be presented, and at
With more than 700 submitted works,
the same time show their work. This
two expert juries formed by prestigious
is where the inspiration that Selected
professionals from all the fields of design
offers comes from, from discordant and
in the Instituto Europeo di Design (IED) in
contrasted conceptions about design and
Barcelona, and Bilbao Ekintza, selected the
its notions, from dissonant procedures
works to be presented and promoted on
and production ways from all over the
the previously mentioned platforms.
world. In this extraordinary theatre that the avant-garde city of Bilbao is.
There is still something else: the Selected Award ‘Stone and Wood’ created by the
Selected opens its doors and invites
sculptress Kattalin Usoz using the typical
everyone interested to participate in
materials from de Basque Country. During
Selected Call for Entry. There are two
the two days of the festival the audience
categories: Professionals and New Talents
will vote which is their favourite work
(students), and the submitted works can be
among the finalists, and the most voted
from any area of design.
one will receive this award.
IED BCN JURY
BILBAO EKINTZA JURY
Ana Belén, Product Designer Daniel Domínguez, Marketing Director Diego Fernández, Creative Director Luciana Leveratto, Designer & Master Director Hernán Ordoñez, Book Manager, Master Director Julia Pelletier, Textil Designer, Serigraphy Elenio Eduardo Pico, Illustrator Patricia Reyes, Make up Artist Jürgen Salenbacher, Branding, Designer
Gabriel Alonso, Art Director Benicio Aguerrea Fuentes, Industrial Designer Angélica Barco, Graphic Designer David Carrillo García, Branding & Art Director Leyre Cerezal, Mezquita Graphic Designer José Manuel Chávez Muñoz, Teaching & Graphic Designer Projects Luis García Alamán, Graphic Designer Enola Morán Fernández, Graphic Designer Verónica Grech, Illustrator Marcelo Leslabay, Industrial Designer and Teacher Mel Mardaraz Amarika, Graphic Designer Teaching Samuel Magaña Aparicio, Product and Graphic Designer María Begoña Medel Bermejo, University Teaching Javier Muniozguren, Industrial Designer Yara Ottero Echazarreta, Graphic Designer Teacher Pablo Pagola Muteo, Manager and Art Director
IRATI FRÍAS ESDIR, Escuela Superior de Diseño de la Rioja Category: Product Design City: Logroño, Spain Work Name: Frÿmo Frÿmo is a multifunctional tray created to reinvent dinners for two. Thanks to his simple structure, transports all the elements that you need to enjoy that moment with whoever you want. This allows to carry two full plates, two glasses and six cutlery to wherever the user desire, so you can enjoy a breakfast in bed or a romantic dinner on balcony ... without having to go and come back from kitchen. Frÿmo is made in recycled plywood with a finish on natural wax that protects wood from dirt. 2016
CRISTIANA COSTIN University of Reading, Department of Typograhy & Graphic Communication Category: Information Design. City: Bucharest, Romania Work Name: Combinophy The project is a personal one, I did it for myself and from the bottom of my heart. It started as a game in which I tried to combine those old-school features of analog 35 mm photography with the new digital vibe, the minimal stroke, the line, the pure colour because, you know, opposites attract, right?! I used this rule to create a powerful contrast between the old and the new, between a realistic view of the reality (the photography) and a minimal, iconic one (the illustration). It evolved from my passion for analog photography, a hobby which I have been feeding for a few years now. What I love most about this kind of photography is the granulation and the overall vintage dreamy effect. A picture tells a certain story, but, like a little God, I want to change that story, to mix it, to develop a new one and to make the viewer think and notice what was there before and after. Since 2014, ongoing.
ALEXANDRA GAVONEL ARENAS Istituto Europeo di Design, IED Barcelona Category: Fashion Design City: Lima, PerĂş Work Name: Mish-Mosh Mish-Mosh, defined as a confused mess is a project that explores the state of confusion and is embodied through a textiles collection. Mixing and fusing different elements, complete loss of orientation, these were important factors explored throughout the creative process and as the concept itself. The techniques applied in this collection is collage and silk-screen printing. It is a fun and confusing collection that is composed of small pieces that manage to compose a single piece. 2017
CAROL DĂ?AZ ESDIR, Escuela Superior de DiseĂąo de La Rioja Category: Graphic Design and Photography City: Cascante, Spain Work Name: Invisible
Branding creation for an association of Multiple Sclerosis, an illness that appears almost in an invisibly and silent way. Hence the naming and the concept of invisible. Giving an own essence, turning something bad in something good.
We experimented with superpositions in vegetable papers and photochromic ink, which is invisible unless exposed to sunlight. The result is a deconstructed trademark, superposing among them and having a positive meaning when separating it.
CAROL DÍAZ ESDIR, Escuela Superior de Diseño de La Rioja Category: Graphic Design and Photography City: Cascante, Spain Work Name: Analogía
Analogía is a book about Multiple Sclerosis presented as a traveling guide. Is an analogy among the illness and the nature of Navarra. It offers a new point of view that the patient could have never imagine it.
The voyage begins in Bardenas Reales, dessert and lonely landscape, like the beginning of the illness, until it reaches the forests from the north. The content, the illness and the vegetation progress along the book. A trip inside the illness trip itself.
ANTÓN GUERRERO ESI, Escuela Superior de Diseño de Valladolid Category: Graphic Design City: Ourense, España. Work Name: Yokisho I created a pattern with the geometric shapes that I could get from the typical landscapes of the places of origin of each tea, applying organic textures on the whole packaging. We can distinguish three kinds of infusion within this family: Agaragar tea (blue): This infusion comes from the depths of the ocean. Agaragar is the name of a jellied substance that can be obtained from certain seaweeds, the person that drinks it in the shape of infusion gets an obvious increase of elasticity on her skin that is much more effective than any anti-aging lotion. Pu-erh tea: (red): Is an exclusive infusion that has been consumed for ages among the noble Chinese families. It is obtained with the fermentation of a fungus and a few plants in bamboo barrels that lasts between 40 and 60 years. The attributes of this drink are exceptional. Thanks to its especial fermentation, the infusion is able to get rid of body fat, detox, purify he blood and prevent cardiorespiratory illnesses. Gunpowder tea: (green): an infusion that comes from the remote Chinese region of Zhejiang. The tea is known as gunpowder because of its close resemblance with gunpowder, this appearance can be explained by the way in which the leaves are stored once gathered, they are wrapped in rolls to keep their proprieties. This drink is beneficial for mouth’s health thanks to its high percentage of magnesium and fluoride.
PAU LOPEZ Istituto Europeo di Design, IED Madrid Category: Graphic Design, editorial City: Madrid, Spain Work Name: Written by him Captured by her By the pseudonym Him, Brent Colthrust, a British writer, shares brief lover and motivational poems on his social media profiles. His words contrast with the large amount of superficial posts found on these medias. My photos –by her–, showing landscape or city scenes, appear related to this images invasion we are involve in. Behind them, we would be able to find beauty if we get enough time to discover it. Readers should try to evade themselves from banal things, by breaking these pictures, to find Colhtrust’s poems. This metaphor of closing your eyes and breaking with the everyday things is illustrated by the pages structure, the book binding and its envelope. Collaboration with Brent Colthrust. 2017
TANIA SĂ NCHEZ SIERRA EASD Josep Serra i Abella Category: Graphic Design City: Barcelona, Spain Work Name: Save The Montseny
Packaging project for a promotion product related with the natural park of the Montseny, a biosphere reserve. The target is to spread the work that the association CSM does to protect it. The product is created as a container for three different cloth patches,
the packaging is all decorated with illustrations of the pack and a leaflet in its back. This leaflet contains information about the pack and a big poster with the park theme too. The packaging was created with three overlays of 200 g kraft paper. 2017
ANA NAN ESI, Escuela Superior de Diseño de Valladolid Category: Graphic Design and Illustration City: Valladolid, Spain Work Name: Bird
Design for three Charlie Parker vinyl records, placed into a box with an independent cover. The conceptual proposal is related to the artist’s nickname: Bird. The three chosen albums are live records from different
periods that illustrate the artist’s evolution. That fact is essential to keep the harmony with the graphic design, which gives evidence of freshness and evolution though the flight. 2017
JUSTYNA SIKORA School of Fine Arts in Wroclaw Category: Graphic Design City: Bolesławiec, Poland Work Name: Polish Public Space The project is a visualization of the transport situation in Poland. Polish roads are one of the most dangerous in the European Union, but knowledge about causes of it is marginal in polish society. “Polish Public Space” visualizes the data from governmental, police and European reports from year 2014 and 2015. The most important part of the project is the website polishpublic. space Information were presented also using posters, postcards and books. 2016
This book was binded by RAGA, binding books and magazines. Zaragoza, Spain
"Selected Europe" propone ampliar horizontes, explorar qué está ocurriendo en el universo del Diseño, intentando hacer una revisión de refer...
Published on Nov 23, 2017
"Selected Europe" propone ampliar horizontes, explorar qué está ocurriendo en el universo del Diseño, intentando hacer una revisión de refer...