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Hermandad de Sigma Iota Alpha, Inc.

P. O . B o x 1 1 7 3 ■ N e w Yo r k , N Y 1 0 1 5 6

FOR IMMEDIATE RELEASE

NYC SIA's Raise Over $1,000 for Our Blue Ribbon Campaign May 10, 2012 - New York, NY Hermandad de Sigma Iota Alpha, Inc.’s Gamma Gamma Chapter (New York/New Jersey Metro Region Graduate/Alumnae) raised $1,070 for the March of Dimes, March for Babies as part of SIA’s national philanthropic “Blue Ribbon” campaign. The chapter’s team of walkers participated in the Lincoln Center walk on Sunday, April 29, 2012.

The women of the Gamma Gamma Chapter not only participated in an online marketing campaign via Twitter©, Facebook©, and personal email writing but also hosted one of their signature “Toast4Charity” Cocktail hours at Bar Celona in Williamsburg, Brooklyn. Toast4Charity: Brooklyn was an evening full of live salsa, good food and great friends. Chapter members networked and mingled with their co-workers, friends, family, and other greek-lettered organizations. Bar Celona graciously donated all cover charges from the evening to our March of Dimes campaign.

Belén “Suro” Ferreira, the chapter’s Regional Director, chaired the March of Dimes committee and organized both the fundraising cocktail party as well as coordinated the chapter’s March for Babies team. She noted, “As a mother and as a woman, this cause is very close to my heart. My line sister’s child was a preemie and it was a difficult time for her and her family. Thankfully her child is happy and healthy, but not all families are as lucky. “

ABOUT BAR CELONA: Bar Celona is a swanky and stylish Spanish tapas and cocktail lounge with a Latin twist. Owned by Cynthia Diaz, a former fashion consultant and an up-and-coming restaurateur, it combines her love of style and fashion with her passion for food, cocktails and being the ultimate hostess. Located at 104 South 4th St. in Williamsburg, Brooklyn, Bar Celona is open six-days-a-week for dinner,Tuesday to Sunday, from 6 p.m. to 2 a.m. No reservations required, except for parties of six or more. For more information, please visit www.barcelonaloungenyc.com

ABOUT MARCH OF DIMES : The March of Dimes has led the way to discover the genetic causes of birth defects, to promote newborn screening, and to educate medical professionals and the public about best practices for healthy pregnancy. Since 2003, our fight to save babies has been strongly characterized by our Prematurity Campaign. The rising incidence of premature birth has demanded action, and the March of Dimes has responded by initiating an intensive, multi-year campaign to raise awareness and find the causes of prematurity. In local communities across the country, we're helping moms take charge of their health, and supporting families when something goes wrong. The March of Dimes also acts globally: sharing best practices in perinatal health and helping improve birth outcomes where the needs are the most urgent. For more information, please visit www.marchofdimes.com

ABOUT HERMANDAD DE SIGMA IOTA ALPHA, INC. (SIA): SIA was founded in New York on September 29, 1990 by thirteen Latina women with the purpose of creating an organization that would help their communities, unite women, promote the Latino culture and uphold a set of distinct goals. Our dedication to scholarship, service and professional development within the Latino community has grown beyond New York, with chapters in several states including New Jersey, Massachusetts, Connecticut, Pennsylvania, Maryland, Virginia, Georgia, Florida, Texas, Illinois, Michigan, Arkansas and California. We are also a 501(c)7 taxexempt organization and we work in conjunction with the Solidaridad, Inspiración, Amistad Community Foundation, Inc.- a 501(c)3 Community Foundation committed to scholarship, service and professional development within Latino communities nationally. For more information go to www.hermandad-sia.org V P o f C o m m u n i c a t i o n s : Je s s i c a P u e n t e s , v p . c o m m u n i c a t i o n s . 1 9 9 0 @ g m a i l . c o m


NYC SIA’s Raise Over $1,000 for Our Blue Ribbon Campaign