How to Market the Heritage Site? Mohamed Badry “HeritageForAll� Founder, M.A. mohammadbadry2013@gmail.com
Heritage
Heritage Site & Marketer Heritage sites and museums are the places where the people can realize the past and communicate with the heritage area emotionally.
(Smith, 2015, p.459)
Heritage Marketing Marketing deals with heritage sites and museums through two factors value for money and edutainment ("education“ & "entertainment“) that visitors are paying admission fees and expecting be provided with an experience.
(Park, 2014, p.143)
Function •
To boost the visitation rate
•
To generate income
•
To manage the communications with stakeholders
•
To determine the visitor desires (NEEDS& W ANTS) and satisfy some of these offering various services, programs and activities.
(Misiura, 2006; N. G. Kotler, Kotler, & Kotler, 2008)
Heritage Marketing Techniques
Heritage Marketing Techniques
Heritage Marketing Techniques
Marketing & Management in the Heritage Site Visitor Management
Management Education Economic & Finance
Marketing
Interpretation
Vision Mission (Offer – Where – To Whom – How)
HR Values Time Frame Budget