How to Market the Heritage Site?

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How to Market the Heritage Site? Mohamed Badry “HeritageForAll� Founder, M.A. mohammadbadry2013@gmail.com


Heritage


Heritage Site & Marketer Heritage sites and museums are the places where the people can realize the past and communicate with the heritage area emotionally.

(Smith, 2015, p.459)


Heritage Marketing Marketing deals with heritage sites and museums through two factors value for money and edutainment ("education“ & "entertainment“) that visitors are paying admission fees and expecting be provided with an experience.

(Park, 2014, p.143)


Function •

To boost the visitation rate

To generate income

To manage the communications with stakeholders

To determine the visitor desires (NEEDS& W ANTS) and satisfy some of these offering various services, programs and activities.

(Misiura, 2006; N. G. Kotler, Kotler, & Kotler, 2008)


Heritage Marketing Techniques


Heritage Marketing Techniques


Heritage Marketing Techniques


Marketing & Management in the Heritage Site Visitor Management

Management Education Economic & Finance

Marketing

Interpretation






Vision Mission (Offer – Where – To Whom – How)

HR Values Time Frame Budget