Issue No. 4 MontrĂŠal
Editor’s Letter It’s been said that you should never measure the height of a mountain until you’ve reached the top. Mont-Royal is no Everest, but the feeling of climbing to the peak on one of our last days in Montreal felt somewhat poetic. The wind was blowing and the sun was shining. And as we snapped our final co-founders shot of volume one, Montrealers around us were enjoying their own sense of bliss: the first warm day of the season. Before we arrived, Aleyah kept telling me, “Montreal is a big city that feels like a small town.” I didn’t understand what she meant until I experienced it for myself. The city is remarkably easy to navigate, the neighbourhoods feel quaint and the locals go about their days with a friendly ease that you often don’t find in major metropolises. Launching volume one with my hometown of Toronto, it made sense to complete it with the place that Aleyah considers to be her second home. Montreal moves at a different pace. Though its creative residents are busy chasing their dreams, the city’s European energy forces you to slow down and absorb the beauty around you. Moments stay with you like old photographs: sitting at a local café in the Mile End or stumbling upon street art in the Plateau. Montreal is full of pockets of artistic expression. In our final issue of volume one, we get to know some of the city’s most renowned and emerging talent. It’s the mixture of well-known designers like Eran Elfassy and Elisa Dahan of Mackage and independent artists like Agathe Bodineau that make the city so creatively magnetic. We hope you enjoy getting to know Montreal as much as we did. With volume one complete, we’ve got our sights set on the next climb. But for now, we’re taking a moment to enjoy the view. Julia Eskins Co-Founder & Editor
Aleyah Solomon Co-Founder & Creative Director/Photographer
Issue No. 4 Art CĂŠline Cassone: Muscle Memory LLY Atelier: Forged and Found
Fashion Eran Elfassy and Elisa Dahan: The House of Mackage
Eve Gravel: Femme Locale
Travel W Montreal: A Stylish Stay
Renaissance Montreal: Look Again
City Around Montreal
Danielle Grasley Bianca Desire Heather Stacey
Cover: Javier Portela of Dulcedo Management wears Mackage in front of the Cathedral Notre-Dame, in Old Montreal.
CÃ©line Cassone: Muscle Memory Words by Julia Eskins Photos by Aleyah Solomon
When Céline Cassone first arrived in Montreal, she knew she was home. The feeling was immediate, “like coup de foudre,” as she describes in her native French tongue. After leaving the south of France for Germany as a teenager to pursue her dream of becoming a dancer, travelling for years and battling everything from injuries to eating disorders, Cassone has finally found her place. Today, she spends most of her time in Les Ballets Jazz de Montréal’s rehearsal studio, housed in a grand building that once served as the city’s first public library. As one of the leading dancers at the internationally renowned contemporary dance company, Cassone spends nearly half the year touring and the rest of her time rehearsing, coordinating and coaching in Montreal.
Watching Cassone flit around the studio, it’s impossible not to marvel at her bright red hair. The distinguishing trait seems to perfectly reflect her uninhibited personality. After all, she’s never been one to follow the rules. Growing up in a family of dancers in Avignon, France, Cassone’s parents tried to steer her away from following in their footsteps. “They didn’t want me to become a dancer, so I fought with them a lot. They knew how difficult it was. There were fewer and fewer companies and not many jobs. But I fought for it and now they are proud.”
When we arrive at the studio, Cassone seems right at home, stretching on the floor beside her husband Louis Robitaille, BJM’s Artistic Director. The two fell in love despite a 19-year age difference between them, leading her to join BJM in 2009.
The road to success wasn’t easy for Cassone. In the beginning, she struggled with perfecting classical techniques while training at Avignon’s local conservatory. After moving to Germany for a fiveyear stint with Badisches Staatstheater Karlsruhe, she joined Béjart Ballet Lausanne. Despite the excitement of launching her career, Cassone battled inner demons and an eating disorder. The breaking point was when she became so weak that she fell onstage and injured her ankle.
“France is no longer my home. And even though I lived in Geneva for 10 years, I knew Switzerland was not my home,” she says.
The recovery process led her to re-learn healthy eating habits with a nutritionist. Eventually, she resumed her career by joining Ballet du Grand Théâtre de Genève. ▶▶▶
“I fell in love with Montreal but it’s hard to explain why. It’s the people, it’s the energy, it’s the atmosphere.”
“I am no longer 20 years old but I accept myself now. I like my body, I like myself and I’m healthy. I try to avoid acidic foods because I have injuries and inflammation – no gluten, lactose, sugar or alcohol. It’s very healthy but I don’t do it to lose weight. After 20 years of doing crazy movements with my body, I need to take care of myself,” she says. While in Geneva, Cassone connected with French dancer and choreographer Benjamin Millepied, who invited her to New York City to work on a pas de deux called Closer. “I was working with some people at the New York City Ballet and the American Ballet Theater but I could feel a difference in the mentalities between myself, a European, and the American girls,” she says. “We had a different approach to work and it was very hard. I was working slowly, they were working faster. And at the time, communicating in English was a huge issue.” It wasn’t until Cassone moved to Canada and joined Les Ballets Jazz de Montréal that she really hit her stride. “I fell in love with Montreal but it’s hard to explain why. It’s the people, it’s the energy, it’s the atmosphere,” she says.
Cassone admits that she feels freer than ever as a contemporary dancer. Her passion has led her to take the company’s new talent under her wing. “Right now, I’m helping a Cuban dancer who’s coming to BJM next season. I’ve found an apartment for him and I am going to design it. I want to help him to feel at home as soon as he arrives in Montreal.” For Cassone, home is where the heart is. To unwind, she spends time cooking and relaxing at her house near the Olympic Stadium. In the summer, she frequents cafés in Old Montreal – always trying a new one each time. But even during her time off, she continues dancing. If she stops, it can be too hard on her body. As Cassone stretches at the barre, she moves with effortless grace, showing no signs of injuries, inflammation or the obstacles she has overcome. “It’s better this way,” she says with a smile. “When you dance in front of the audience, they don’t have to feel how hard it is. They don’t have to know the amount of work that goes into it.” On-stage, a fiery redhead holds the audience in the palm of her hand. At that moment, it’s all worth it: to be home, to be here, to be free. ■
LLY Atelier: Forged and Found Words by Julia Eskins Photos by Aleyah Solomon
Jewelry designer Agathe Bodineau is as hardcore as the wearable sculptures she creates. But really, would you expect anything less from a self-confessed night owl who wields a blowtorch on the regular? With statement pieces that are all at once minimalist, maximalist, raw and refined, she’s turning the rulebook of jewelry design on its head with her independent line, LLY Atelier. The Montreal-based artist’s studio is filled with creations that beg all kinds of questions: “Is that necklace made out of an animal’s jawbone? And what kind of animal?” (Yes, it was casted from a deer’s jawbone, to be exact.) Beside it are ornamental pieces made out of long dark hair and on a shelf above sits a jar filled with more bones: some found, some received. Bodineau has always been the type to find inspiration in unexpected places, from geology and natural sciences to historical architecture and rock ‘n’ roll. Known to mix rough materials like resins and hair with solid metals and minerals, experimentation is at the heart of her practice. “I’m that weird person who goes and looks for rocks on the ground. This piece was cast from a rock that I found on the railway tracks near Van Horne Avenue,” she says as she points to a silver ring. “The necklace I’m wearing is from pyrite that I casted. More and more, metal is becoming my favourite material to work with. I’m self-taught in metal work but I was trained in visual arts, so I use some of the same sculpture techniques.” ▶▶▶
Photography: Aleyah Solomon Hair & MUA: Danielle Grasley Model: Camilia (Dulcedo Management)
When we arrive, Bodineau is finishing a sandwich from Dépanneur Le Pick-Up, a nearby convenience store that’s been converted into a gourmet grill. It’s just one of the many hip spots in the burgeoning Mile-Ex neighbourhood that so many of Montreal’s creatives call home. Bodineau describes her upbringing in the city as “different than most people’s.” Cut off from mainstream media and pop culture during her childhood, she spent most of her time reading books and going to museums. Her interest in art led her to major in painting and drawing at Concordia University. “My love of images comes from my visual arts background,” she says. “I source inspiration from different places but often, I’ll look at photos, artwork, blogs and Pinterest. Most of the time, a concept will come out of a mental image that I try to transpose into a shape.” During our interview, the studio doorbell rings. It’s fashion designer Pedram Karimi, who’s dropping off samples that Bodineau made for a collection he showed at New York Fashion Week. The two met through Montreal’s design community before collaborating on marble pieces reflective of their shared love of minimalism. “I like to work with other designers on some projects. With my own work, I tend to have difficulty delegating. When you collaborate, you have to work within someone else’s limits, so you become even more creative,” she says. ▶▶▶
Bodineau describes Montreal’s arts community as accepting, which was one of the reasons she decided to return to the city after spending a few years in France. After moving to Europe to work and travel at age 19, and later studying at École des Beaux-Arts de Montpellier, she felt torn between the two continents. “France has a sense of history and culture that we don’t have in North America, but I ended up missing Montreal after a few years,” she says. “In Montreal, there’s a creative community that will be supportive if you start a new project. In Europe, there’s a hierarchy and steps that you have to take before you’re accepted.” Since returning to her native city, her career has taken off, with her creations for LLY Atelier being featured on international runways and in countless magazines. Selling her pieces in boutiques in the United States and Canada including Simons, Boutique Denis Gagnon, Unicorn, Atelier B. and Labour of Love, she’s proving her art can be both commercial and cutting edge. “I try to not limit myself too much. If you compromise your vision, you can become frustrated as a designer. You want to consider what’s possible to wear and to sell in stores, but really, there’s a market for anything, you just have to find it,” she says. Whether it’s a custom engagement ring or a new creative collaboration, Bodineau is leaving no stone unturned. And sometimes, that stone just so happens to be inspiration lying on the pavement. ■
Eran Elfassy and Elisa Dahan: The House of Mackage Words by Julia Eskins Photos by Aleyah Solomon
Photography: Aleyah Solomon Hair & MUA: Danielle Grasley Model: Javier Portela (Dulcedo Management)
Walking into Mackage’s showroom feels like stepping into coat heaven. Even on a warm day, the parkas hanging seem to beckon us into a down-filled daydream. These are the kind of coats you never want to take off, the kind of coats that make you wish for winter. Known for their signature v-shaped collars, flattering fits and arrow-adorned handbags, Mackage has built a cult following of luxury outerwear enthusiasts around the world. So much so that even people in warm climates wear the iconic jackets just to make a statement. But even with the brand’s international success, the duo behind it has kept their Montreal roots— living, loving and working in the city where they started it all.
As soon as designers Eran Elfassy and Elisa Dahan sit down and start chatting, it becomes clear that they grew up together. The elementary school friends have no qualms about interrupting or poking fun at each other. Evidently, their spunky dynamic works. Together, the two creative forces launched Mackage in 1999 and have hit more milestones than they ever could have imagined. With new stores opening across Canada, their flagship in New York City still going strong and celebrities like Gwyneth Paltrow, Blake Lively and Madonna among their clientele, Mackage shows no signs of slowing down. We caught up with the designers in the city they call home to chat about their love/hate relationship with cold weather, favourite places in Montreal and how Mackage has revolutionized winter fashion.
Julia Eskins: You both constantly travel. How does visiting new places inspire you? Elisa Dahan: People-watching everywhere inspires us. In different parts of the world, people dress and layer differently, which ignites ideas. Eran Elfassy: Our Europe trips are always inspiring, and also Asia. Wherever we go, we notice how people wear their coats. In colder places, you wear your coat to protect you. In warmer places, a jacket is more for fashion. Elisa: It’s so funny, someone just tagged me in a post that said, ‘Don’t you hate when you’re hot and someone says, ‘Well, why don’t you take your jacket off?’ And you’re like, ‘No, this is my outfit.’ Of course they tagged me because it’s so appropriate! It’s funny because it’s true: sometimes, your jacket is your outfit. Julia: I’m sure you’ve accumulated quite a few coats over the years. Just how many do you each have in your closet? Elisa: I actually have a serious problem. I just moved into a new house and found it really difficult to part with my old coats. I don’t always wear them but my closet is an archive. I have about 10 wardrobe boxes that are just coats that I’m not currently wearing, which is crazy. I’m a bit of a collector.
Eran: I have a lot, but I usually always take the samples because I like to try on our jackets before we even produce them. I have about three closets full of coats but I always wear the same ones. Julia: Well, it makes sense. You probably have memories attached to some of them. Elisa: That’s the thing. One of them I would never wear now because we’re so much more knowledgeable today in terms of fit, detail and finishing. But I’ve kept it because it’s the coat that helped us open our market to the U.S. I wouldn’t wear it today, but I can’t let it go. It’s almost like, can I just frame it or something? Julia: Seeing as your home is Montreal, how does the city influence your design aesthetic? Eran: The weather of Montreal inspires us because we have so many different seasons. But we get inspired everywhere; like going to Tokyo in the middle of winter and realizing we packed the wrong coats! Elisa: Montreal also inspires us to excel on perfection and quality. Montrealers are difficult customers but they’re very loyal if they love something. This has pushed us to where we are today because we’re so motivated by our clientele. ▶▶▶
“If we have to deal with winter, let’s look good while doing it.”
Julia: Speaking of Montreal weather, has having a coat brand changed your opinion on winter? Elisa: I like fall because I love layering! I don’t like winter and honestly, I think that’s what made us want to create beautiful coats: to give people something that they feel happy wearing. If we have to deal with winter, let’s look good while doing it. Julia: In terms of your daily life in Montreal, where in the city do you love to go when you’re not working? Eran: I’ve got a few spots that I go to all the time but I like to try a new place once or twice a week. I go to two sushi places often: one is Park and the other one is RYU. I like the drinks and I have friends there, so I go often. I also love coffee. On Saturday morning, I go for a run and then right afterwards I like to try out a new café. I just downloaded an app for that, Adbeus, which helps you find new coffee places in your city. Elisa: Lately, I’ve been going to Escondite more often. The vibe is so good and I love the décor. It feels very new, unlike any other restaurant in Montreal. Eran: There are a lot of places opening up in unexpected areas of the city, so the restaurant in itself becomes a destination. Escondite is a destination. Julia: If you weren’t designers, what would you be doing? Eran: I would probably be an architect. Elisa: I think I would be doing something that involves the arts somehow. Eran: You would be an event planner…
Elisa: Well, lately, I’ve been really passionate about art and it’s making me want to paint… as if I have time! I bought all the supplies but it’s been six months and I still haven’t opened them. I think that I would have to be doing something creative, where I can use my hands. He says I would be an event planner because I really do love doing events. But if I were an event planner, it would have to be for people who have unlimited budgets! Julia: Mackage has conquered coats and handbags. What’s next? Eran: Shoes. Like the boots that you don’t want to take off... Elisa: Ok, stop giving away all of our secrets! Julia: Well, if Mackage did do footwear, there would be an expectation that it would be amazing. Walking around the city, it’s common to see several people in Mackage coats. What do you think is the key to becoming a lasting brand? Eran: Everyday, one of our jobs is to think about the next coat that will spark a revolution. In the past, we’ve thought about how to make a new down coat that was different from the Michelin man coats that everyone else was doing. And now, I want a warm coat but I want it to be extremely light at the same time. We keep on pushing the boundaries and thinking about how we can improve, season after season. Elisa: I think it’s about finding and perfecting something that works. At the end of the day, the brands that have made it have a signature look. Chanel is known for their quilted bags, and we have our Mackage collar. You don’t have to look at the label. When you see it, you know it’s us. ■
Eve Gravel: Femme Locale Words by Julia Eskins Photos by Aleyah Solomon
Photography: Aleyah Solomon Styling: Bianca Desire Hair & MUA: Danielle Grasley Model: Cory (Dulcedo Management)
Montreal can feel like a world of infinite opportunity, especially when you’re a small town girl from Chicoutimi, Quebec. At age 18, fashion designer Eve Gravel knew that something bigger was waiting for her in the city. At age 22, she launched her first ready-to-wear line for women. Fast-forward to over a decade later, and Gravel has 28 collections to her name, a 2-year-old son and plans to expand her label’s reach even further. Gravel’s Mile End studio feels like it’s straight out of a Pinterest board. Natural light pours in from large windows with a view of Mont-Royal. “It’s really beautiful when the sun sets behind the Church,” says Gravel. Cactuses are intermixed with racks of clothing from her latest collection: a playful pastiche of colourful prints, feminine cut outs and a dash of sporty stripes. Gravel is known for sourcing inspiration from street style and infusing her collections with a signature girly girl meets tomboy dichotomy. “When I travel, I like to find a bench, grab a coffee and watch people go by. It’s like a little fashion show,” says Gravel. “I really like guys’ style. Men are more limited than women in what they can wear, so they need to be more creative.” Today, Gravel is sporting a pair of boyfriend jeans and a watercolour printed shirt from spring/summer 2016, a fresh and flirty collection inspired by her favourite indulgence: ice-cream. “Finding nice fabric that’s different from other designers is never easy. Sometimes I design my own prints. Every season, with each collection, you always try to be more innovative and push your designs to a new level,” she says. ▶▶▶
â€œTogether, Montreal designers are trying to figure out our future and how we can continue to work here.â€?
Walk into some of Canada’s leading boutiques, and you’re bound to spot one of Gravel’s contemporary-casual creations. It’s easy to see why musicians like Cœur de pirate, Norah Jones and Ariane Moffatt have worn her designs. Gravel has worked in Montreal’s Mile End area for 12 years and has her routine: coffee at Café Névé, a bagel at St-Viateur and sushi picnics in the park. When she gets the chance, she travels for inspiration. Having visited about 30 countries since she started globetrotting at age 16, she hopes to follow in the footsteps of her grandmother, who at age 76 has been to 100 countries and counting. “It’s hard to pick a favourite place but I really liked Asia. I went to Vietnam, Thailand and Cambodia. The colours! You can take a picture of anything and it’s pretty,” says Gravel. “The way people live and work there is so different. I love to be in situations that destabilize you and force you to go with the flow.” Gravel’s love of new challenges has pushed her to continually elevate her design aesthetic, while still remaining commercially friendly and wearable. Now selling across Canada and in over 20 boutiques throughout the United States, she’s hoping to further expand south of the border while still manufacturing all of her clothing in Canada. “We’re trying to bring back Canadian manufacturing to Montreal. There aren’t a lot of contractors anymore. The new generation wants to design but they don’t necessarily want to sew,” says Gravel. “Together, Montreal designers are trying to figure out our future and how we can continue to work here.” Her advice for new designers? Work hard and never take no for an answer. “I wouldn’t be where I am now if I wasn’t determined to follow my path. It’s funny because some of the people who said no to me 10 years ago want me now. That’s a good feeling,” she says. “When I moved to Montreal, I thought that it was so big, I could do anything. All the possibilities were here. I just had to find my voice.” ■
W Montreal: A Stylish Stay Words by Julia Eskins Photos by Aleyah Solomon
Ask anyone who works in fashion about where to stay in Montreal and they’ll likely point you in the direction of the neon blue W. Around the world, that single letter has become synonymous with sleek interiors and up-to-the-minute style. The W Hotel Montreal is where art, design and music come to mingle under the glow of colourful lights. With a busy schedule filled with interviews and editorial shoots, we knew staying at the W Montreal would be a perfect way to complement a fashion-focused trip. The property just so happens to be the brand’s only Canadian location – for now – and recently celebrated its 10-year anniversary. To mark the milestone, Martin Ablaza, Associate Design Director of Starwood Hotels & Resorts, recently revitalized the property’s 152 guest rooms and suites to reflect Montreal’s iconic mix of classic and modern aesthetics. Situated between historic Old Montreal and the financial district, the hotel is steps away from Notre-Dame Basilica and other tourist attractions. Even if you’re visiting for work, the location makes it easy to take an evening walk by the Old Port or stumble upon nearby cafés like Tommy or Café Différance. As soon as we arrived, the staff made us feel right at home with a warm welcome to match the cozy yet hip vibe of the W’s Living Room. Adorned with moody red lights, mod chairs and spherical hanging lamps, the space feels more like a futuristic lounge than a typical hotel lobby. Inside the guestrooms, a stunning duality of old and new reflects not only the hotel’s immediate location, but also Montreal as a whole. Marble wallpaper and chevron-patterned carpets add some European-inspired sophistication to the décor, while gold furniture and bright yellow accents make the space feel fresh and youthful.
You don’t need to stray too far for a taste of arts and culture, as the hotel has several restaurants and bars filled with installations by a range of artists, many of whom are from Montreal. Take Être Avec Toi (Ê.A.T), the hotel’s main restaurant, which boasts stunning commissions by Stikki Peaches, WIA (What is Adam), Jean Labourdette and Kevin Ledo. Even the bar tables feature panoramic illustrations of Montreal architecture by Jason Wasserman. The restaurant’s evolving “walls of art” concept was designed to create an ongoing narrative about the city’s historical, physical and social cultures. With employees outfitted in uniforms designed by Montreal fashion designer Travis Taddeo and a Young Artist Program to support local DJs, the space celebrates both new and recognized talent. Husband and wife duo, Peter and Erin Chase of NYC-based hospitality company bpc, were behind the redesign. Together, they teamed up with Sid Lee Architecture and art curators from MASSIVart to bring their concept to life at Ê.A.T, as well as the hotel’s two bars: Wunderbar and Plateau Lounge. Walking through the hotels common spaces, you might spot a map of Montreal by artist Ryan Labrosse or the “J’aime MTL” piece by NYC-based photographer Enzo Sarto. Through thoughtful curation, W Montreal captures the feel of the city and offers guests a uniquely Montreal experience. A stay at the W Montreal can conjure up a few choice words: wonderful, warm and more often than not, simply wow. But whatever your version of the W stands for, one thing’s for sure: this worldwide brand is dominating the hotel scene with a cool charisma that design lovers everywhere can appreciate. ■
Renaissance Montreal: Look Again Words by Julia Eskins Photos by Aleyah Solomon
The Marriott’s once conservative hotel chain has now gone hipster. You could even say the brand is ushering in a renaissance of its own. With a new “fearlessly chic” design philosophy, Renaissance Hotels is transforming its 160 properties worldwide, appealing to a new generation of entrepreneurial travellers and in-theknow locals. The result at Renaissance Montreal is a lobby outfitted with artwork, swings for chairs, a minilibrary, board games and even a DJ booth. A high-low design approach permeates the interiors. Blending luxurious touches with raw concrete and street art surfaces, design firm Groupe Daca sought to intrigue adventurous business travellers. The rationale was simple: today’s millennial enjoys communal spaces for both work and play, so why not make the hotel’s public spaces engaging? Add street art by local artist, Alexandre Veilleux, live DJ entertainment and cocktails by master mixologist Lawrence Piccard, and you’ve got a communal space worth plugging into.
The philosophy behind hotel design is changing. Rather than focusing on just the traveller, Renaissance Montreal wanted to design a neighbourhood destination for locals. The space is full of surprises, with some of them waiting in unexpected places. Step into one of the restrooms off the lobby and you might find yourself in a room of mirrors or face-to-face with a giant mural. Renaissance Montreal has set the bar high for the brand’s global re-design. Amid new openings in cities like New York, Paris, Chicago and Dubai, the chain is taking the “It’s Business Unusual” tagline to new heights. After staying at Renaissance Montreal, we caught up with Toni Stoeckl, Vice President of Lifestyle Brands at Marriott International, to chat about the city, design and moments of discovery. ▶▶▶
Julia Eskins: What was the main source of inspiration behind the new design of Renaissance Montreal?
Julia: What kind of guidelines did you give the artists working on this project?
Toni Stoecki: An “underground eruption” that creates local flavour, joie de vivre and an expression of art. Montreal’s underground network is one of the largest that allows access to a vast number of subway circuits, but it’s also a complete life experience with underground retail stores and offices. It’s truly an urban discovery.
Toni: It had to be utterly original. Nothing traditional.
Julia: How does the hotel reflect the aesthetic and feel of the city? Toni: The property is located in the heart of the city and is surrounded by entertainment, stores and restaurants that feature multi-cultural events, festivals and street artists. But most importantly, the design and art throughout the hotel is a reflection of what urban Montreal is all about. Julia: How did you choose the local artists you worked with? Toni: The Canadian designers chose the artists. They looked for emerging artists and student artists and gave them a voice. However, we encouraged them to push for an authentic local aesthetic. So the urban graffiti approach was a large part of their design direction.
Julia: The restrooms in the lobby each have a unique design featuring different forms of art. What was the rationale behind this decision? Toni: The restrooms are all unique, creating discovery moments as you open each door. It’s what we consider discovery at every turn… It’s a look – and look again moment. Everyone has to use the restrooms once in awhile, so we thought: why not create a moment of discovery inside? Julia: What do you think is the hotel’s greatest design feature and why? Toni: The artwork is bold and impactful throughout. There’s a connection to the heart and soul of Montreal. The individual pods with the swings are like little adult playgrounds. And since music is an essential part of the city’s culture, we put a DJ booth in the lounge, too. Urban art is at the core of the hotels aesthetic. Montreal is recognized for its creativity and we wanted that to shine through. ■